インドの岩塩市場の評価：製品タイプ別、形状別、グレード別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2018年度～2032年度）

インドの岩塩の市場規模は、2024年度に約315MTであり、2032年度に約448.07MTに達すると予測され、2025年度～2032年度の予測期間にCAGRで4.50%の成長が見込まれます。市場は、食品産業の拡大と健康的な塩への需要の高まりにより、安定した成長を示しています。

塩は多くの食品・飲料製品の主成分です。そのため、食品加工、レストラン、包装食品部門の拡大がインドの岩塩需要を生み出しています。インドの岩塩市場は近年著しい成長を示しています。一般的なヨウ素添加塩に比べ、岩塩にはミネラルが含まれているなど、消費者の健康意識が高まっていることが主な理由です。同時に、ナトリウムの含有量も、国内市場で主流となっているものとは異なり、非常に低く抑えられています。岩塩は消化を促進し、呼吸を改善するなど健康に役立つと考えられています。インドにおいて、岩塩市場は消費者の健康志向の高まりに支えられて成長してきました。

岩塩市場には組織化された企業と組織化されていない企業があります。組織化された分野には、Tata SaltやPatanjali Ayurveda Ltd.といった主要企業が含まれ、広範なマーケティングチャネルと有名ブランドを活用しています。このカテゴリには、地域市場に製品を供給する多くの小規模メーカーも参入しています。eコマースプラットフォームはますます市場に深く入り込み、さまざまな岩塩をユーザーに提供することで市場を拡大しています。

また、家庭用から商業用まで、塩はさまざまな用途に使用されています。免疫力強化、筋肉痛の緩和、喉の痛みの治療、血圧の安定など、岩塩に対する認識が高まっている昨今、人々は好んで岩塩を摂取しています。商業的には、炭酸ナトリウム（Na2CO3）と炭酸水素ナトリウム（NaHCO3）が岩塩の産業的名称であり、ソーダ灰の生産にもっとも頻繁に使用されています。氷の管理は岩塩の使用が2番目に多い分野です。インドの企業は岩塩の発見と生産を増やし、市場に付加価値を与えています。

例えば、Hindustan Salts Limitedが所有するDrang Mohal（Bhatog）Rock Salt Mineは、ヒマーチャルプラデーシュ州Mandali地区のMohal Bhatog村に位置しています。2021年～2022年度に生産を開始し、286トンの岩塩を生産しました。

岩塩の多様な効用と用途が市場成長を促進

インドの家庭や商業施設における岩塩の消費は、消化機能の改善や免疫力の向上、血圧の安定、皮膚の健康増進、消化器系の健康増進、ストレスの緩和といった健康上の利点によって促進されています。さらに、岩塩はアーユルヴェーダ薬として主に使用されており、その治療効果やさまざまなハーブの混合における価値が認められています。

塩や他のハーブを使って加工された野菜や非野菜食品を含む食品産業が台頭する中、岩塩の使用は顕著になっています。また、それぞれの肉には特定の種類の岩塩が一定の割合で風味付けに使われています。岩塩は、特に肉がローストされる際に、天然果汁の含有と食品の風味を高めるのに役立ちます。

岩塩を使った料理は、健康的で、体液のバランスを保つのに役立つと考えられているため、断食中や儀式の際に好んで使われます。塩は血液中の電解質を活性化させますが、その量はタンパク質、脂肪、炭水化物などのさまざまな構造が異なるため比較できません。有機塩の市場が活性化する一方で、ナトリウム消費の増加に関する健康上の懸念がエンドユーザーに健康問題を認識させています。そのため、インドの企業は特定の消費者向けに塩分の少ない塩を発売しています。

例えば2022年4月、Tata Saltはインド初の30％低ナトリウム塩、Tata Salt SuperLiteで低ナトリウム塩ポートフォリオを拡張しました。ナトリウムの摂取制限を勧められている人々に選択肢を提供するため、この製品は特に、精製ヨード塩よりもナトリウムを30％減らして製造されています。これは同ブランドの2番目のプレミアム減塩製品で、塩分を15％カットしています。

当レポートでは、インドの岩塩市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 市場の認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入チャネル
• 購入目的
• 購入頻度
• 既存または想定ユーザー
• 友人や家族からの推奨/オンラインのレビュー

第5章 インドの岩塩市場の見通し（2018年度～2032年度）

• 市場規模と予測
  • 金額
  • 数量
• 製品タイプ別
  • ヒマラヤ岩塩
  • コーシャーソルト
  • 塩漬け用の塩
  • プレッツェルソルト
  • ブラックソルト
• 形状別
  • 粉末
  • 結晶
  • 塊
• グレード別
  • 食品グレード
  • 工業グレード
• エンドユーザー別
  • 家庭
  • 商業
• 流通チャネル別
  • オンライン
  • オフライン
• 地域別
  • 北部
  • 東部
  • 西部、中央部
  • 南部
• 市場シェア：企業別（2024年度）

第6章 インドの岩塩市場の見通し：地域別（2018年度～2032年度）

• 北部
  • 市場規模と予測
  • 製品タイプ別
  • 形状別
  • グレード別
  • エンドユーザー別
  • 流通チャネル別
  • デリー
  • パンジャーブ
  • ハリヤナ
  • ジャンムー、カシミール
  • その他
• 東部
  • ビハール
  • ジャールカンド
  • 西ベンガル
  • その他
• 西部、中央部
  • グジャラート
  • マハラシュトラ
  • マディヤプラデーシュ
  • その他
• 南部
  • アーンドラプラデーシュ
  • カルナタカ
  • ケーララ
  • タミルナードゥ
  • テランガナ

第7章 市場マッピング（2024年度）

• 製品タイプ別
• 形状別
• グレード別
• エンドユーザー別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益の分析（2024年度）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Tata Chemicals Limited
• Patanjali Ayurved Limited
• Sankh's & Surya Products
• Singhal Salt Supplier
• OPE Marketplace LLC
• Shyam Sunder Ayurvedic
• Global Ventures Corp
• The Salt Hub
• Raisha Enterprise
• SRI CHAIRMAN SALTS
• ASR Salt Traders
• Indian Tobacco Company Ltd.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Rock Salt Market, By Volume, In Metric Tons, FY2018-FY2032F
• Figure 2. India Rock Salt Market Share (%), By Product Type, FY2018-FY2032F
• Figure 3. India Rock Salt Market Share (%), By Form, FY2018-FY2032F
• Figure 4. India Rock Salt Market Share (%), By Grade, FY2018-FY2032F
• Figure 5. India Rock Salt Market Share (%), By End-user, FY2018-FY2032F
• Figure 6. India Rock Salt Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. India Rock Salt Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Product Type Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
• Figure 9. By Form Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
• Figure 10. By Grade Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
• Figure 11. By End-user Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
• Figure 12. By Distribution Channel Map-Market Size (Metric Tons) & Growth Rate (%), FY2024

India's rock salt market was approximately 315 MT in FY2024 and is expected to reach approximately 448.07 MT in FY2032, with a CAGR of 4.50% for the forecast period between FY2025 and FY2032. The market experiences steady growth due to the expansion of the food industry and higher demand for healthy salts.

Salt is the key ingredient in major food and beverage products. Therefore, the expanding food processing, restaurants, and packaged food sector creates the demand for rock salt in India. Noteworthy growth has been observed in the Indian market for rock salt in recent times. Primarily, it is because consumers are becoming more conscious of their health through knowledge regarding benefits associated with the consumption of different types of salt vis-a-vis common iodized ones such as minerals are found in them. At the same time, its sodium content remains very low unlike among those which dominate our markets domestically. Rock salt is considered to be helpful in the digestion process as well as better breathing among other health benefits. In India, the rock salt market has grown, and this has been supported greatly by the rise in consumer health consciousness.

It has both organized and unorganized players. The structured field includes major companies, such as Tata Salt and Patanjali Ayurveda Ltd., utilizing their extensive marketing channels and well-known brands. The category attracts many smaller manufacturers supplying regional markets with their produce too. E-commerce platforms are increasingly getting deeper into the market and making accessible a wide range of rock salt to users which in turn expands the market.

Additionally, from household use to commercial use, salt is common for several purposes. People prefer consuming rock salt these days with growing awareness about it regarding boosting the immune system, providing relief from muscle cramps, treating sore throat, and stabilizing blood pressure. Commercially, sodium carbonate (Na2CO3) and sodium bicarbonate (NaHCO3), the industrial names for rock salt, are the most frequently used in the production of soda ash. Ice management is the second-highest use area for rock salt. The companies in India are adding value to the market with higher rock salt discovery and production.

For instance, The Drang Mohal (Bhatog) Rock Salt Mine, owned by Hindustan Salts Limited, is located in the village of Mohal Bhatog in the District of Mandali, Himachal Pradesh. It began production in FY2021-FY2022 and produced 286 tonnes of rock salt.

Varied Benefits and Applications of Rock Salt to Drive the Market Growth

Indian households and commercial consumption of rock salt is fueled by the health benefits including improved digestion and boosted immunity, stable blood pressure, enhanced skin health, better digestive health, and relieved stress. Furthermore, rock salt is majorly used as Ayurvedic medicine due to its curative properties and values in mixing different herbs.

In the rising food industry including veg and non-veg food items being processed through salt and other herbs, the usage of rock salt has been prominent. Also, each meat has its kind of certain percentage of a particular type of rock salt used to flavor it. It helps enhance the natural juice content as well as the flavor of food especially when meat is roasted.

End-users prefer cooking with rock salt during fasting times or when there are ceremonies as it is considered as healthier and helps in maintaining body fluid balance. It happens as salt fuels the electrolyte presence in the blood, but their quantities cannot be compared due to their varied structures such as proteins, fats, and carbohydrates. While the market for organic salt is fueling, the health concerns regarding higher sodium consumption have made end-users aware of the health issues. Hence, companies in India are launching low-sodium salts for specific consumer sections as well.

For instance, in April 2022, Tata Salt extended its low sodium salt portfolio with India's first-ever 30% low sodium salt, Tata Salt SuperLite. To provide an option for those who are advised to limit their intake of sodium, the product is particularly manufactured with 30% less sodium than refined iodized salt. It is the brand's second premium low-sodium product, which contains 15% less salt.

Unique Marketing Campaigns to Propel India Rock Salt Market Size

The unique campaigns run by Indian rock salt market players along with the emotions of end-users attached to it are fueling the market expansion. Brands launch campaigns which focus on educating consumers about the health benefits of rock salt, such as its higher mineral content and lower sodium levels compared to regular table salt. These campaigns highlight how rock salt can help maintain electrolyte balance and support overall health, appealing to the growing health-conscious consumer base in India. In India, rock salt has great cultural and religious significance. It is utilized in many Ayurvedic treatments, as well as during religious festivals and fasts. To further build their emotional connection with consumers, brands take advantage of it by incorporating the cultural narrative into their marketing initiatives. Furthermore, digital engagement, partnerships, and sponsorships build the relationship between the Indian audience and the brands.

For instance, in March 2024, Tata Salt (Tata Chemical Ltd.) started a campaign to revive its catchy jingle, to promote 'Desh Ka Namak' as a brand which appeals to the young and embodies India and celebrates its presence. Tata Salt's campaign gives the traditional jingle a contemporary makeover without sacrificing its old melody.

Usage in Water Treatment Plants and Textile Production to Boost Market Growth

Apart from household and commercial consumption, the industrial consumption of rock salt adds value to the market. The use of rock salt as an ingredient creates chlorine in the fabric and tanning industrial sectors for whitening and coloring materials. Consequently, India needs a lot of rock salt. Additionally, the removal of impurities and minerals from water is done by rock salt in water treatment processes. Its consumption is particularly significant in India, where the demand for clean drinking water is growing.

Himalayan Salt to Dominate India Rock Salt Market Share

Based on the product, Himalayan rock salt leads in the Indian rock salt market. Himalayan salt is preferred in India due to its perceived health benefits, unique properties, and cultural significance. Several advantages related to the intake of Himalayan salt such as inflammation reduction, enhancement of the digestion system, and detoxification assistance in human body functioning are propelling the market growth. Due to its richness in numerous minerals, salt is particularly known for containing magnesium, potassium, and calcium, which are seen as helpful when it comes to curing various ailments. The use of Himalayan salt is part of Ayurvedic medicine which recommends natural methods and deals with the treatment process as a whole instead of addressing symptoms individually. Companies are introducing their pink salt to the Indian market.

For instance, in August 2022, Mishtann Foods Ltd. launched Himalayan pink rock salt across Indian markets. The company already has a wide network of more than 70,000 distributors or retailers all over India. MFL had previously launched edible common salt under its name and has successfully executed these orders and is receiving a good response for it.

Future Market Scenario (FY2025 - FY2032F)

The growing demand for natural and organic salts such as crystals and pink salt is anticipated to add value to the regional market growth.

The higher usage of rock salt in commercial verticals such as ayurvedic and traditional medicine is projected to garner the market growth.

Expanding water treatment facilities along with other industrial applications are likely to boost the demand for rock salt in India.

Key Players Landscape and Outlook

Key players in India rock salt market operate large-scale production facilities and maintain extensive distribution networks to supply their products to various industries and consumers. Key players focus on producing organic and high-sodium value rock salts while some brands launch their low-sodium salts. The competitive landscape promotes different market trends including the craze for Himalayan pink salt and black salt. Furthermore, companies participate in joint ventures, product launches, acquisitions, partnerships, and collaborations.

For instance, in May 2024, the India Tabacco Company, formally known as ITC's Aashirvaad, launched "Himalayan Pink Salt". As part of the brand's pledge to offer premium and secure products, Aashirvaad Himalayan Pink Salt is free from artificial coloring. Due to the premium salt that Aashirvaad obtains, it has a naturally richer pink hue, which serves as one of the brand's primary differentiators. It is referred to as Sendha Namak or Saindhava Lavana in India.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Purity
  • 4.4.2. Granule Size
  • 4.4.3. Cost
  • 4.4.4. Usage
  • 4.4.5. Environmental Impact
  • 4.4.6. Supplier Reputation
  • 4.4.7. Packaging
  • 4.4.8. Local Regulations
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations From Friends, Family/Online Reviews

5. India Rock Salt Market Outlook, FY2018 -FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Product Type
  • 5.2.1. Himalayan Salt
  • 5.2.2. Kosher Salt
  • 5.2.3. Curing Salt
  • 5.2.4. Pretzel Salt
  • 5.2.5. Black Salt
• 5.3. By Form
  • 5.3.1. Powder
  • 5.3.2. Crystal
  • 5.3.3. Chunk
• 5.4. By Grade
  • 5.4.1. Food Grade
  • 5.4.2. Industrial Grade
    • 5.4.2.1. De-icing
    • 5.4.2.2. Water Treatment
    • 5.4.2.3. Chemical Production
    • 5.4.2.4. Others
• 5.5. By End-user
  • 5.5.1. Household
  • 5.5.2. Commercial
• 5.6. By Distribution Channel
  • 5.6.1. Online
    • 5.6.1.1. Company Owned Website
    • 5.6.1.2. E-commerce Website
  • 5.6.2. Offline
    • 5.6.2.1. Supermarkets/Hypermarkets
    • 5.6.2.2. Specialty Stores
    • 5.6.2.3. Convenience Stores
    • 5.6.2.4. Others
• 5.7. By Region
  • 5.7.1. North
  • 5.7.2. East
  • 5.7.3. West and Central
  • 5.7.4. South
• 5.8. By Company Market Share (%), FY2024

6. India Rock Salt Market Outlook, By Region, FY2018-FY2032F

• 6.1. North*
  • 6.1.1. Market Size & Forecast
    • 6.1.1.1. By Value
    • 6.1.1.2. By Volume
  • 6.1.2. By Product Type
    • 6.1.2.1. Himalayan Salt
    • 6.1.2.2. Kosher Salt
    • 6.1.2.3. Curing Salt
    • 6.1.2.4. Pretzel Salt
    • 6.1.2.5. Black Salt
  • 6.1.3. By Form
    • 6.1.3.1. Powder
    • 6.1.3.2. Crystal
    • 6.1.3.3. Chunk
  • 6.1.4. By Grade
    • 6.1.4.1. Food Grade
    • 6.1.4.2. Industrial Grade
      • 6.1.4.2.1. De-icing
      • 6.1.4.2.2. Water Treatment
      • 6.1.4.2.3. Chemical Production
      • 6.1.4.2.4. Others
  • 6.1.5. By End-user
    • 6.1.5.1. Household
    • 6.1.5.2. Commercial
  • 6.1.6. By Distribution Channel
    • 6.1.6.1. Online
      • 6.1.6.1.1. Company Owned Website
      • 6.1.6.1.2. E-commerce Website
    • 6.1.6.2. Offline
      • 6.1.6.2.1. Supermarkets/Hypermarkets
      • 6.1.6.2.2. Specialty Stores
      • 6.1.6.2.3. Convenience Stores
      • 6.1.6.2.4. Others
  • 6.1.7. Delhi*
    • 6.1.7.1. Market Size & Forecast
      • 6.1.7.1.1. By Value
      • 6.1.7.1.2. By Volume
    • 6.1.7.2. By Product Type
      • 6.1.7.2.1. Himalayan Salt
      • 6.1.7.2.2. Kosher Salt
      • 6.1.7.2.3. Curing Salt
      • 6.1.7.2.4. Pretzel Salt
      • 6.1.7.2.5. Black Salt
    • 6.1.7.3. By Form
      • 6.1.7.3.1. Powder
      • 6.1.7.3.2. Crystal
      • 6.1.7.3.3. Chunk
    • 6.1.7.4. By Grade
      • 6.1.7.4.1. Food Grade
      • 6.1.7.4.2. Industrial Grade
        • 6.1.7.4.2.1. De-icing
        • 6.1.7.4.2.2. Water Treatment
        • 6.1.7.4.2.3. Chemical Production
        • 6.1.7.4.2.4. Others
    • 6.1.7.5. By End-user
      • 6.1.7.5.1. Household
      • 6.1.7.5.2. Commercial
    • 6.1.7.6. By Distribution Channel
      • 6.1.7.6.1. Online
        • 6.1.7.6.1.1. Company Owned Website
        • 6.1.7.6.1.2. E-commerce Website
      • 6.1.7.6.2. Offline
        • 6.1.7.6.2.1. Supermarkets/Hypermarkets
        • 6.1.7.6.2.2. Specialty Stores
        • 6.1.7.6.2.3. Convenience Stores
        • 6.1.7.6.2.4. Others
  • 6.1.8. Punjab
  • 6.1.9. Haryana
  • 6.1.10. Jammu and Kashmir
  • 6.1.11. Others

All segments will be provided for all regions and states covered

• 6.2. East
  • 6.2.1. Bihar
  • 6.2.2. Jharkhand
  • 6.2.3. West Bengal
  • 6.2.4. Others
• 6.3. West and Central
  • 6.3.1. Gujarat
  • 6.3.2. Maharashtra
  • 6.3.3. Madhya Pradesh
  • 6.3.4. Others
• 6.4. South
  • 6.4.1. Andhra Pradesh
  • 6.4.2. Karnataka
  • 6.4.3. Kerala
  • 6.4.4. Tamil Nadu
  • 6.4.5. Telangana

7. Market Mapping, FY2024

• 7.1. By Product Type
• 7.2. By Form
• 7.3. By Grade
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Tata Chemicals Limited
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products and Services
  • 13.1.4. Financials (As Reported)
  • 13.1.5. Key Market Focus and Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Patanjali Ayurved Limited
• 13.3. Sankh's & Surya Products
• 13.4. Singhal Salt Supplier
• 13.5. OPE Marketplace LLC
• 13.6. Shyam Sunder Ayurvedic
• 13.7. Global Ventures Corp
• 13.8. The Salt Hub
• 13.9. Raisha Enterprise
• 13.10. SRI CHAIRMAN SALTS
• 13.11. ASR Salt Traders
• 13.12. Indian Tobacco Company Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14. Strategic Recommendations

15. About Us and Disclaimer