市場調査レポート
商品コード
1504274
おむつの世界市場の評価:製品タイプ別、使用性別、原料別、材料別、技術別、年齢層別、サイズ別、エンドユーザー別、価格帯別、梱包数別、流通チャネル別、地域別、機会、予測(2017年~2031年)Diaper Market Assessment, By Product Type, By Usability, By Source, By Material, By Technology, By Age Group, By Size, By End-user, By Price Range, By Packaging Quantity, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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おむつの世界市場の評価:製品タイプ別、使用性別、原料別、材料別、技術別、年齢層別、サイズ別、エンドユーザー別、価格帯別、梱包数別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月01日
発行: Market Xcel - Markets and Data
ページ情報: 英文 239 Pages
納期: 3~5営業日
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世界のおむつの市場規模は、2023年の953億6,000万米ドルから2031年に1,791億4,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで8.2%の成長が見込まれます。市場成長の主な促進要因の1つは利便性の向上であり、介護者や親が常時洗浄を必要とせずに人々のニーズを管理できるようになることです。
その他の市場成長の促進要因としては、清潔さと衛生を維持し、感染やバクテリアの拡散を防ぐという消費者の選好や、ストレスのない旅行を可能にする柔軟性の向上、さまざまな国における出生率の上昇と高齢化、衛生と子供の健康に対する保護者の意識の高まりなどがあり、急拡大へと市場成長を促進しています。
さらに、神経障害、慢性疾患、麻痺や認知障害による運動能力の欠如といった消費者の健康問題が、おむつへの需要を促進しています。大人用おむつの需要は、多くの地域で老年人口の増加により市場で顕著になっています。よりよい医療施設へのアクセスや長い平均寿命が、大人用失禁ソリューション製品に対する需要を高めています。European Association of Urologyによると、2023年までに、欧州における尿失禁の年間の経済負担に関する新たな国際調査により、失禁ケアにかかる費用は2023年に638億米ドルに達したことが判明しました。この費用には、失禁が人々の健康に及ぼす影響、診察費用、失禁パッドなどの製品、失禁による欠勤などが含まれます。さらに、The Canadian Continence Foundationによれば、カナダでは人口の10%近くが何らかの形で尿失禁を経験しています。さらに、妊産婦は産後の回復期に大人用おむつを必要とし、市場成長を後押ししています。
低刺激性やオーガニックおむつを好む消費者の増加が見られています。消費者はおむつを購入する際に肌の敏感さを考慮し、かぶれにくいおむつを求めるようになっています。ベビー用おむつは、授乳時や夜間の漏れを防ぎ、洗浄や交換の利便性を高めるために市場で需要があり、消費者に受けています。
かつて必需品であったおむつは、技術革新の著しい進化と消費者の間での需要の拡大により、親が赤ちゃんに日常的に使用する、便利で人気のある製品となっています。
成人の尿失禁および便失禁による市場の拡大
老年人口の増加は、尿失禁および便失禁の効果的なソリューションとしての大人用おむつの需要に拍車をかけています。成人では、糖尿病などの慢性疾患やパーキンソン病や多発性硬化症などの神経疾患が失禁の一般的な原因となっています。多くの疾患の治療や手術によって、膀胱や腸のコントロールが条件付きまたは永久的に変化することがあり、大人用おむつの使用が必要となります。
失禁とその管理に関する意識の高まりにより、医学的アドバイスやソリューションを求める人が増えています。診断技術の向上により、失禁の問題を早期に発見できるようになったため、ケアの一環として大人用おむつを使用する人が増えています。大人用おむつは、快適さ、自信、そして事故の心配なく日常生活を送る自由を提供することで、失禁患者の生活の質を高める実用的なソリューションです。
ほとんどの病院、介護施設、福祉施設では、患者、特に寝たきりや高齢の患者の治療に大人用おむつを毎日使用しています。この需要は、医療施設からの需要の増加とともに、市場全体の成長を促進しています。
2022年9月、Attends Healthcare Products, Inc.のブランドであるAttindas Hygiene Partnersは、100%漏れのない保護を提供する革新的な大人用使い捨て失禁下着製品を発売しました。この製品には、より伸縮性のある材料に向けMaxi Comfort超音波接合技術が組み込まれており、さまざまな体型にフィットし、男女ともに着用することができます。
当レポートでは、世界のおむつ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global diaper market is projected to witness a CAGR of 8.2% during the forecast period 2024-2031, growing from USD 95.36 billion in 2023 to USD 179.14 billion in 2031. One major factor driving the market growth is the increase in convenience, allowing caregivers and parents to manage the needs of individuals without the requirement of constant cleaning.
Other factors pushing the market growth are the consumers' preference for maintaining cleanliness and hygiene and preventing the spreading of infection and bacteria, the increase in flexibility that allows stress-free travel, higher birth rates and an older population in various countries and increasing awareness of hygiene and child health among the parents, driving the market growth towards rapid expansion.
Moreover, health issues among consumers, such as neurological disorders, chronic illnesses, and lack of mobility due to paralysis and cognitive impairment, flourishes the demand for diapers. The demand for adult diapers is prominent in the market with the increase in the aging population in many regions. Access to better healthcare facilities and longer life expectancies among individuals are increasing the demand for adult incontinence solution products. According to the European Association of Urology, by 2023, the new international research on the annual economic burden of urinary incontinence in Europe found that the cost of continence care reached USD 63.8 billion in 2023. The cost includes the effect of incontinence on individuals' health, the cost of medical consultations, and products such as continence pads and incontinence-related absenteeism at work. Moreover, as per The Canadian Continence Foundation, in Canada, nearly 10% of the Canadian population is experiencing some form of urinary incontinence. Moreover, expecting mothers demand adult diapers during the postpartum recovery, augmenting the market growth.
A rise in consumers' preference for hypoallergenic and organic diapers has been observed. Consumers are considering skin sensitivities when purchasing diapers, demanding rash-free diapers. The demand for baby diapers has been seen in the market due to leak protection during feeding and at night and an increase in the convenience of cleaning and changing, which appeals to the consumers.
Diapers, which were once a necessity product, have noticed a considerable evolution in innovation and expansion in demand among consumers, making them a convenient and go-to product for everyday use among parents for their babies.
Market to Witness Expansion Due to Urinary and Fecal Incontinence Among Adults
The rise in the aging population is fueling the demand for adult diapers as an effective solution for urinary and fecal incontinence. In adults, common causes of incontinence are chronic conditions such as diabetes and neurological disorders such as Parkinson's disease and multiple sclerosis, which lead to incontinence. Treatments and surgeries for many diseases can conditionally or permanently alter bladder and bowel control, requiring the usage of adult diapers.
Increasing awareness about incontinence and its management has attracted more people to medical advice and solution measures. Due to better diagnostic techniques, incontinence problems can be identified early; thus, more individuals use adult diapers as part of their care regime. These diapers are practical solutions that boost the quality of life for incontinence sufferers by providing comfort, confidence, and freedom to conduct daily activities without the fear of accidents.
Most hospitals, nursing homes, and assisted living facilities use adult diapers daily to treat patients, especially bedridden and older patients. This demand, along with an increased demand from healthcare facilities, is propelling the overall growth of the market.
In September 2022, Attindas Hygiene Partners, a brand of Attends Healthcare Products, Inc. launched its innovative adult disposable incontinence underwear product which offers 100% leak-free protection. The product incorporates Maxi Comfort ultrasonic bonding technology for more elastic material which fits various body shapes and can be worn by both men and women.
Sustainable and Reusable Diapers to Gain Popularity Among the Consumers
Reusable and sustainable diapers are gaining popularity among babies and adults since disposable diapers prominently lead to landfill waste and environmental pollution. This puts them at par with the growing global concern about sustainability and conservation, facilitating the consumers' demand for reusable diapers that can be washed and used again later.
Moreover, consumers find reusable diapers an affordable option over disposable diapers. Although reusable diapers cost more in the beginning, they prove to be a cost-effective option in the long term as they can be used many times to reduce the cost of purchasing them.
Certain parents and consumers are concerned about the chemicals and materials used in the production of disposable diapers, which trigger skin irritation and allergies in infants and patients. Reusable diapers, on the other hand, are usually made from natural fibers and are considered much healthier and gentler on the skin.
In June 2023, Charlie Banana, a brand of The Procter & Gamble Company, launched its latest collection of reusable diapering products. The brand introduced 13 latest designs of reusable cloth and swim diapers. These launches have been certified under Annex 6 of Standard 100 by OEKO-TEX to help protect baby's delicate skin.
Babies to be the Largest Segment in the Market
Baby diapers are dominating the market over adult diapers because the share of the population of infants and young children is naturally higher in relation to adults who would need incontinence products such as adult diapers.
Consumers' increasing awareness of the importance of cleanliness in infants further compels parents to spend aggressively on baby diapers. In addition, heavy marketing and product innovation, such as increases in absorbability, skin protection, and comfort, further propel the market growth.
Moreover, trends towards the demand for hypoallergenic materials which are gentle for baby's skin and smart diapers which have been invented to check the moisture levels are augmenting the market growth. For instance, in May 2024, Huggies, a brand of Kimberly-Clark Corporation, introduced the Huggies Skin Essentials diaper for babies which helps protect against rashes, safeguarding baby's delicate skin. The diaper features the new Skin Protect liner technology which claims to leave behind up to 5X less mess than the ordinary diapers and helps in the protection of baby's skin against the top two causes of rash.
North America to Hold a Significant Market Share
North America has a higher share of the global diaper market than other regions. Although the region has a relatively high birth rate, it includes a large population of children below the age of three, driving the demand for baby diapers. Besides, the region has a considerable population of elderly people, with a large percentage having incontinence problems, further increasing the overall consumption of diapers.
The advanced and strong retail infrastructure in North America, including the widespread availability of diapers in supermarkets, online stores, and convenience outlets, enhances the product's accessibility and offers convenience to consumers. For instance, in June 2023, Rascals International Limited's Rascal+Friends, a premium diaper and training pants brand, announced its expansion in the United States through the presence in 4,000 Walmart stores nationwide. The brand is extending its core diaper assortment to include size 7 diapers to cater to the evolving consumers' needs.
The increase in the awareness of the importance of hygiene in North America further augments the market growth. The innovation and consumer preference for quality and technologically advanced diapers add to increasing demand and consumption in the region. Parents and caregivers in North America prefer spending on diapers with features such as superior absorbency, skin protection, and eco-friendliness, aligning with the consumer's preference towards health and sustainability. In May 2024, Ontex Group launched Stop&Lock anti-leak technology in baby diapers in North America. The diaper features front and back barriers to prevent leaks, enhancing the baby's comfort and addressing parental concerns about leaks. The diaper has been developed for newborns in mini sizes, reducing the need for frequent and complete change of outfits during the leakages.
Future Market Scenario (2024 - 2031F)
Regular and conventional diapers have been witnessing a surge in demand, becoming a necessity product among consumers. Recently, a rise in the demand for biodegradable and smart diapers has been witnessed, which is anticipated to grow even more in the forecast period, driving the market growth. Incorporation of AI and technology in the diapers to increase their functionality such as sensors to detect moisture levels and body temperature, urinary tract infection detection, diaper wearing duration tracker, health analytics, and adjustable waistbands, increase the utility of the diapers, making them more useful than the regular diapers. The usefulness of these diapers is resulting in increasing demand for the product in the foreseeable future.
Manufacturers are witnessing the shift in consumer preferences, taking advantage of the opportunity and incorporating technology in regular diapers to appeal to consumers and gain a competitive advantage in the market. For instance, in March 2024, Japan's Toray Industries, Inc. developed diaper-embedded urination sensor. The sensor uses semiconductive carbon nanotubes to notify the caregivers whenever a change of diaper is required.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Leak protection in diapers is one of the major features consumers seek while purchasing diapers whether for adults or babies. Key players are considering the preferences of the consumers and introducing leakproof diapers in the product portfolio. For instance, in May 2024, The Procter & Gamble Company's Pampers launched the latest Swaddlers 360 Diapers for babies. These diapers feature a stretch, pull-on waistband with east-tear sides, offering a hassle-free change even during baby's most wiggly moments. The diaper offers 100% leakproof skin protection and ensures comfort and convenience for both parents and babies. The product is completely hypoallergenic as is free from parabens, latex, and chlorine bleaching, making it gentle for baby's skin.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.