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市場調査レポート
商品コード
1498375
ペット用サプリメントの世界市場の評価:製品別、タイプ別、製品形状別、成分別、ペットタイプ別、用途別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Pet Supplements Market Assessment, By Product, By Type, By Product Form, By Ingredients, By Pet Type, By Application, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
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カスタマイズ可能
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ペット用サプリメントの世界市場の評価:製品別、タイプ別、製品形状別、成分別、ペットタイプ別、用途別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年06月20日
発行: Market Xcel - Markets and Data
ページ情報: 英文 244 Pages
納期: 3~5営業日
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世界のペット用サプリメントの市場規模は、2023年に36億2,000万米ドルであり、2031年に56億6,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで5.7%の成長が見込まれます。市場は、世界中でペットの人間化が進んでいる動向によって大きく牽引されています。これは、ペットの飼い主と動物との絆がどのように変化したかに直結します。コンパニオンアニマルの飼い主は現在、ペットフードに「付加価値」を求めており、それは天然成分や栄養補助成分の添加に見出すことができます。基本的な押し出しや缶詰のペットフードでは、もはや十分ではないためです。2023年3月、栄養補助食品やハーブ製品を扱うZeon Lifesciencesは、ペットの関節と骨の健康、皮膚と被毛の健康、一般的な健康ニーズに対応する製品を揃えたペットケア製品群を発売しました。製品はスプレー、粉末、液体などのさまざまな形状で提供されています。
ペット用サプリメントは、ビタミン、ミネラル、抗酸化物質に加えて、ペットの健康の維持と成長をサポートする恩恵を提供することができます。ペットの特殊な健康上の必要性から、特定の栄養素を多く摂取する必要がある場合や、食事のバランスがよくない場合には、サプリメントが推奨されます。動物の全体的な消費を増やすために、ペット用サプリメントとして化合物が頻繁に使用されます。
愛犬の食事や健康を心配する人は、ここ数年で劇的に増えました。飼い主は、ペットフードやサプリメントの栄養や成分の表示をよく調べ、ペットに最良かつ適切なサプリメントを与えるようにしています。現在、メーカーはペットの健康状態を最大化するために、ソフトチューやジェルのようなより嗜好性の高い形状で、天然成分やオーガニック成分、ビタミン、必須脂肪、ハーブなどのペット用サプリメントを組み合わせたソリューションに注力しています。
2024年4月、Swedencareはペットのヘルス・ウェルネスのブランド、NaturVetを欧州の基準に従って立ち上げました。このブランドは約30年の歴史があり、新製品をポートフォリオに加え、市場にイノベーションを導入することに注力しています。
ペットの人間化が世界のペット用サプリメント市場の動向として勢いを増す
ペットの人間化の動向は、ペットの扱い方、世話の仕方、人間のライフスタイルへの取り込み方を大きく後押ししています。ペットが動物から愛する個体へと変化するにつれて、ペットの家庭での役割は進化し、ペットの飼い方、顧客の選好、市場力学の変化につながっています。人間化の1つは、家族単位でのペットの人気の拡大に反映されています。ペットはしばしば兄弟や親友とみなされ、飼い主は深い感情的な絆と愛着を形成します。感情的なつながりは、ペットの飼い主が、最高級の食品、ファッショナブルなアクセサリ、個別化医療とともに、彼らの仲間に優れた、実現可能なケアを提供したいという願望に沿ったサービスや製品を求める動機となります。
さらに、ペットの人間化は、人間と動物の欲望の境界を曖昧にし、ホスピタリティ、小売、医療などのさまざまな部門におけるペット中心のサービスや商品の開発に役立っています。ペットフレンドリーな宿泊施設や飲食店から、専門的な医療センターや治療パッケージまで、市場はペットやペット特有の要求に応えるペット用サプリメントの需要の高まりに応えています。2023年7月、Procemsa Groupは、ペットの人間化の動向の高まりを考慮し、犬用ビタミン剤、猫の消化器系の健康に向けたプロバイオティクス、ペットの関節のサポートに向けたフードサプリメント、気分調整スティックなどのペット用サプリメント製品群を発売しました。
ペットの心身の健康への関心の高まりが市場成長を促進
ペットの飼い主はペットを仲間と考え、家族の一員として扱います。そのため、ペットの心身の健康への注目が高まっています。さらに、獣医学の進歩、ペットの健康問題に対する人々の意識の高まり、ペットの人間化の動向が、ペットの心身の健康の重視につながっています。ペットの飼い主の間では予防医療が重要視されるようになり、彼らはペットのウェルビーイングを増進する製品を求めるようになっています。消費者行動の変化は、高級ペット用サプリメント製品に対する需要の高まりにつながっています。さらに、飼い主とペットの絆がますます強まる中、飼い主はペットの福祉と長寿を確保するためにペットに投資しています。2023年10月、Native Petは犬用の新しい多目的サプリメント、The Dailyを発売しました。この製品は、エネルギーの利用、被毛と皮膚の健康、腸の健康、その他の多くの効果を高めることを目的としています。
当レポートでは、世界のペット用サプリメント市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global pet supplements market was valued at USD 3.62 billion in 2023, expected to reach USD 5.66 billion in 2031, with a CAGR of 5.7% for the forecast period between 2024 and 2031. The market is majorly driven by the rising trend of pet humanization across the globe. It directly relates to how the bond between pet owners and their animals has changed. Owners of companion animals now look for "added value" in pet food, which can be found in the addition of natural ingredients and nutraceuticals, as basic extruded or canned meals are no longer sufficient for their needs. In March 2023, nutraceuticals and herbal products company, Zeon Lifesciences, launched its pet care product range with products catering to joint and bone health, skin, and coat health, along with general wellness needs of pets. The products are available in multiple forms such as sprays, powders, and liquids.
Pet supplements, in addition to vitamins, minerals, and antioxidants, can offer advantages that support the maintenance and growth of pets' health. If the pet's special health requirements call for a greater intake of a certain nutrient or if their diet isn't well-balanced, a supplement can be recommended. Compounds are frequently used as pet supplements to increase the animal's overall consumption.
The number of people who are worried about food and the health of their dogs has increased dramatically in the past several years. Owners closely examine the nutritional and component labels on pet food and supplements to ensure that their pets get the best and most appropriate supplements available. Currently, the manufacturers are focusing mostly on natural and organic ingredients in more palatable forms, such as soft chews and gels, as well as combination solutions that combine vitamins, essential fats, herbs, and other pet supplements to maximize the health conditions of their pets.
In April 2024, Swedencare launched its pet health and wellness brand, NaturVet, in Europe, according to the standards in the region. The brand is about 30 years old and focuses on adding new products to its portfolio and introducing innovations to the market.
Pet Humanization to Gain Acceleration as Global Pet Supplements Market Trend
The pet humanization trend has greatly encouraged how pets are dealt with, cared for, and included in human lifestyles. As pets transition from animals to beloved individuals, their household roles have evolved, leading to shifts in pet possession practices, customer preferences, and market dynamics. One thing of humanization is reflected in the extended popularity of pets in the family unit. They are frequently regarded as siblings or confidants, with owners forming deep emotional bonds and attachments. The emotional connection drives pet owners to seek services and products that align with their desire to provide excellent, feasible care for their companions, together with top-class food, fashionable accessories, and personalized healthcare.
Furthermore, the humanization of pets has blurred the boundaries between human and animal desires, helping to develop pet-centric services and offerings in diverse sectors, such as hospitality, retail, and healthcare. From pet-friendly accommodations and eating places to specialized healthcare centers and remedy packages, the market has responded to the rising demand for pet supplements that cater to pets and their specific requirements. In July 2023, considering the growing trend of pet humanization, Procemsa Group launched its range of supplements for pets, including dog vitamins, probiotics for the digestive well-being of cats, food supplements for joint support in pets, and mood-regulation sticks, among others.
Increasing Focus on Pet Health and Wellness Fuels the Market Growth
Pet owners consider their pets as companions and treat them as family members. It leads to an increased focus on the health and wellness of pets. Furthermore, advancements in veterinary science, growing awareness among people regarding the health issues of their pets, and pet humanization trends have led to an increased emphasis on pet health and wellness. Preventive healthcare is becoming relevant among pet owners, and they seek products that enhance the well-being of their pets. The change in consumer behavior has led to a growing demand for premium pet supplement products. Moreover, with the ever-strengthening bond between pet owners and their pets, pet owners invest in their pets to ensure their welfare and longevity. In October 2023, Native Pet launched a new multipurpose supplement for dogs, The Daily, in powder form containing active ingredients with whole food sources and no additives. The product aims to enhance the utilization of energy, coat and skin health, gut health, and many other benefits.
Dog Supplements Hold the Largest Market Share
Dog supplements represent the largest segment within the global pet supplements market, reflecting the increasing emphasis on canine health and well-being of dogs worldwide. Rising pet ownership rates, especially in developed regions, have led to higher spending on pet health products. Additionally, advancements in veterinary medicine and pet nutrition have expanded the range of supplements available, catering to specific health concerns of dogs such as allergies, stress, and joint stiffness. Furthermore, the rising trend of humanization of pets contributes significantly to the market expansion. Many pet owners view their dogs as family members and are willing to invest in premium supplements to ensure their pets lead healthy and active lives. The emotional connection drives the demand for innovative and premium-quality products in the dog supplement segment.
In December 2023, Arterra, a new dog supplement brand, was launched to set a new industry standard and help dogs live happier, healthier, and longer lives. The firm sells a number of advanced vitamins specifically meant to slow down dogs' aging process.
North America to Dominate the Global Pet Supplements Market Share
North America has a substantial share due to one of the highest pet ownership rates in the world. Due to the region's strong consumer buying power, pet owners can invest significant money in pet care, especially in high-quality supplements, which fuels the industry's growth. Furthermore, pet owners in North America have access to a wealth of information regarding pet health, which promotes a greater understanding of the advantages of supplements. The existence of top-notch veterinary organizations encourages supplement use as a crucial component of pet care. Leading producers of pet supplements, which continuously do research and development to meet a wide range of pet demands, are based in North America.
The regulatory structure in the region guarantees compliance with particular safety and efficacy criteria, thereby fostering customer confidence and promoting market expansion. In April 2024, Cymbiotika, a San Diego-based brand specializing in health and wellness, introduced a new product line named Cymbiotika Pets. The line offers supplements specifically formulated to support and improve the health and vitality of dogs. The products include four types of soft chew supplements: Dog's Allergy & Immune Health, Dog's Calm, Dog's Hip & Joint, and Dog's Probiotic+.
Future Market Scenario (2024 - 2031F)
The pet supplements market is experiencing regular growth, pushed by growing pet possession rates, growing consciousness of pet health, and advancements in the science of pet nutrition.
With rising demand for specialized and premium merchandise, pet supplement producers can expand their services to include a wider range of formulations targeting precise fitness concerns and varied age groups.
With growing emphasis on sustainability and ethical sourcing, there may be a shift towards green packaging, cruelty-free ingredients, and transparent supply chains in the pet supplements industry.
Key Players Landscape and Outlook
The pet dietary supplements market landscape consists of several key players, including market giants, acknowledged for their significant product portfolios and international reach. Alongside these established manufacturers, niche and strong point players have emerged, imparting modern formulations and focused on unique pet fitness requirements. The market is expected to witness sustained growth pushed through the growing rate of pet possession and a growing focus on pet health and wellness. Prominent players are probable to invest in studies and product improvement, advertising and marketing techniques, and strategic collaborations to capitalize on emerging possibilities and maintain their aggressive positions in this dynamic and evolving marketplace.
In April 2024, VetPlus, owned by Tangerine Holdings Limited, launched a new product, Sustain for Cats, the first feline veterinary product in the United Kingdom. This product is a combination of postbiotics, probiotics, and prebiotics, helping cats maintain immune and gastrointestinal health. The company also launched another product, Gomega for Cats, helping cats with their cardiovascular and kidney health.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work