インドのジム器具市場の評価：製品・エンドユーザー・価格設定・流通チャネル・地域別の機会および予測 (2018-2032年)

インドのジム器具の市場規模は、2024年の6億3,000万米ドルから、予測期間中は8.3%のCAGRで推移し、2032年には11億8,970万米ドルの規模に成長すると予測されています。

同市場の成長は、人々の健康意識の高まり、国内のフィットネス＆ウェルネスセンターの増加、家庭用ワークアウトに対する消費者の関心の高まり、フィットネスを優先する若者の増加、ライフスタイルの変化、急速な都市化など、いくつかの要因によるものと考えられています。家庭用ジムの人気は、主にパンデミックによるインドの家庭用ジム器具市場を牽引しています。フィットネスルーチンを続けるために家でのフィットネスを選ぶ人が増えています。そのため、トレッドミル、エクササイズバイク、ダンベル、ヨガマットなどの家庭用ジム器具の需要が高まっています。これらの製品は消費者に柔軟性と利便性を提供し、自宅でフィットネスの目標を達成することを可能にしています。

国内外のブランドがインドのジム器具を独占し、消費者のニーズと予算に応じた製品オプションを提供しています。参入事業者は、消費者にスマートジム器具を提供することでより大きな市場シェアを得ようと、先進技術を導入しており、フィットネス業界に変革をもたらしています。スマートジム器具はウェアラブルやフィットネスアプリと連動し、ユーザーにリアルタイムのパフォーマンスモニタリングを提供します。オンラインフィットネスプログラムを提供するバーチャルトレーナーの急増も、ジム器具市場の成長を後押ししています。有名人によるブランドの推薦も、ブランドの知名度、信頼性、消費者の関与を高めるため、ジム器具市場で重要な役割を果たしています。

デジタルフィットネスの動向の高まりが市場成長を牽引：

バーチャルフィットネスの人気の高まりは、市場の成長を支える大きな要因の一つです。フィットネスアプリ、バーチャルトレーニングセッション、スマートウェアラブルの普及が進み、人々の健康管理方法が変化しています。デジタルフィットネスプラットフォームは、パーソナライズされたワークアウト計画、リアルタイムのフィードバック、自宅でのワークアウトの利点を提供し、特にパンデミック後に絶大な人気を得ました。これらのデジタルフィットネスプラットフォームは、スマートジム器具と組み合わせることで、ユーザーにデータ主導の洞察を提供し、フィットネス目標を効果的に達成するのに役立ちます。

当レポートでは、インドのジム器具の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計
• 市場認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
• 購入チャネル
• 購入目的
• 購入頻度
• 既存または予定ユーザー
• 友人や家族からの推薦/オンラインレビュー
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 インドのジム器具市場の展望

• 市場規模・予測
• 製品別
  • 心血管トレーニング器具
  • 筋力トレーニング器具
  • バー
  • ベンチ
  • ウェイトプレート
  • その他
• エンドユーザー別
  • 家庭用
  • 商用
• 価格別
  • 低価格
  • 高価格
• 流通チャネル別
  • オンライン
  • オフライン
• 地域別
  • 東部
  • 西部・中央部
  • 北部
  • 南部
• 企業別市場シェア

第6章 市場マッピング、2024年

• 製品別
• エンドユーザー別
• 価格別
• 流通チャネル別
• 地域別

第7章 マクロ環境と産業構造

• 需給分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

• 成長推進因子
• 成長阻害因子 (課題・制約)

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析 (参入5社)
• 特許分析 (該当する場合)

第10章 価格分析

第11章 ケーススタディ

第12章 主要企業の展望

• Durafit Fitness (India) Pvt. Limited
• Fitline Retails Pvt. Ltd.
• Fitness World
• HERCULES FITNESS
• Into Wellness Private Limited
• Jerai Fitness Private Limited
• Nortus Fitness
• Powermax Fitness (I) Pvt. Ltd.
• KREATIVE ENTERPRISES
• Technogym S.p.A.

第13章 戦略的提言

第14章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Gym Equipment Market, By Value, In USD Million, FY2018-FY2032F
• Figure 2. India Gym Equipment Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Gym Equipment Market Share (%), By Product, FY2018-FY2032F
• Figure 4. India Gym Equipment Market Share (%), By End-user, FY2018-FY2032F
• Figure 5. India Gym Equipment Market Share (%), By Pricing, FY2018-FY2032F
• Figure 6. India Gym Equipment Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. India Gym Equipment Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Product Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 9. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 10. By Pricing Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024

India gym equipment market was valued at USD 630 million in FY2024, expected to reach USD 1189.7 million in FY2032, with a CAGR of 8.3% for the forecast period between FY2025 and FY2032. The market's growth can be attributed to several factors, such as increasing health awareness among people, increasing number of fitness and wellness centers in the country, increasing consumer interest in home workouts, a growing number of young people who prioritize fitness, changing lifestyle, and rapid urbanization. The popularity of home gyms mainly drives the home gym equipment market in India due to the pandemic. More people opt for home fitness to keep up with their fitness routines. This has increased the demand for home gym equipment such as treadmills, exercise bikes, dumbbells, and yoga mats. These products offer flexibility and convenience to the consumers and allow them to reach their fitness goals from home.

Domestic and international brands dominate India gym equipment, offering product options to consumers according to their needs and budget. Market players are introducing technological advancements to gain a bigger market share by providing smart gym equipment to consumers, transforming the fitness industry. Smart gym equipment is linked to wearables and fitness apps, providing real-time performance monitoring to the users. A surge in virtual trainers offering online fitness programs also helps grow the gym equipment market. Brand endorsements by celebrities play an important role in the gym equipment market by leveraging star power to boost brand visibility, trust, and consumer engagement, which drives sales and market growth. For instance, Jerai Fitness Private Limited partnered with Salman Khan, India's most popular fitness icon, to launch the BEING STRONG brand, under which it planned to produce an exclusive range of products.

Despite the constraints, such as limited space and high prices, the market will continue to grow by offering more space-efficient solutions that can easily be incorporated into gyms and homes.

Rising Digital Fitness Trend Drives the Market Growth

The growing popularity of virtual fitness is one of the major reasons behind the growth of the gym equipment and home gym equipment market in India. The rising acceptance of fitness apps, virtual training sessions, and smart wearables has changed how people track their health. Digital fitness platforms provide personalized workout plans, real-time feedback, and the benefits of at-home workouts, which gained immense popularity, especially after the pandemic. When combined with smart gym equipment, these digital fitness platforms provide users with data-driven insights to help them reach their fitness goals effectively.

Millennials and Gen Z are particularly drawn to this trend because they are tech-savvy and like the flexibility and accessibility that virtual fitness service providers offer. With the rise of fast-paced networks and cheap smartphones, digital health has become more accessible to a wider audience. Manufacturers are responding by creating modern merchandise such as integrated displays on treadmills, connected stationary bikes and intelligent dumbbells that synchronize with health apps. For instance, Lifelong Online Retail Private Limited has Lifelong LLF45 Fit Pro Spin Fitness Bike in its portfolio, which includes a pedometer and a simulation app. The software allows the users to track their weekly activity, overall ranking, and competition with users worldwide. It also features a variety of landscapes, including lakes, mountains, seaside, and virtual reality (VR), making exercising more enjoyable and social.

Surge in Health Consciousness Among People Fuels the Market

One of the main reasons for the growth of the gym equipment market in India is the rising health awareness among the people. The increased awareness of the advantages of regular exercise and a healthy lifestyle has changed consumer behavior. The prevalence of lifestyle diseases such as obesity, diabetes, high blood pressure, etc., has made people aware of the need for fitness and wellness. This has encouraged many people to make physical activity part of their daily routine. The increased health awareness is a result of various factors, including government initiatives such as the Fit India movement, as well as the influence of fitness celebrities on social media, have led to an increase in the number of people visiting gyms and health centres. People are investing in home & fitness equipment to keep up their fitness regime.

After launching its fitness equipment store in Delhi in June 2022, PowerMax declared its intention to grow in March 2024, with ten additional official stores to be opened in various states. Every store will feature the newest exercise gear and staff prepared to help its esteemed patrons.

Cardiovascular Training Equipment Dominate the Market

The cardiovascular training equipment segment occupies a dominant position in the market, with numerous factors contributing to its popularity and demand. Cardio exercise is important for heart health, burning calories, and achieving optimum fitness levels, making it an essential everyday workout routine.

Treadmills, stationary bikes, elliptical trainers, and rowing machines are among India's most sought-after cardiovascular training devices. Treadmills are especially popular for their versatility, allowing users to walk, jog, or run regardless of weather or seasonal conditions. For instance, in September 2022, Reach (a brand of GlobalBees Brands Private Limited), a well-known exercise and sporting goods manufacturer, introduced the T-400 motorized treadmill, a "Made in India" sleek, premium aluminum-based training equipment. With a maximum speed of 12 km/h, the motorized T-400 model features a powerful 4 HP Peak DC motor. It comes with wheels for convenient mobility and shifting and three manually adjustable inclination levels.

Additionally, stationary bicycles, representing a cardio workout with low-impact muscle training, are suitable for individuals with joint problems or recovering from injuries. Indian user's increasing emphasis on weight management and cardiovascular health by Indian users has further dominated the cardiovascular training equipment segment. Additionally, technological advancements have made cardio training devices more appealing, and features such as built-in workout programs, interactive displays, and compatibility with fitness apps appeal to users looking for fun and effective workouts.

Future Market Scenario (FY2025-FY2032F)

The home gym trend is likely to continue, as more consumers invest in compact and versatile fitness equipment for convenient home workouts.

Digital fitness solutions, including smart gym devices integrated with fitness apps and virtual training sessions, will become increasingly popular in delivering personalized and interactive experiences at the gym.

With increasing efforts to penetrate rural markets, manufacturers will offer products catering to rural needs and preferences, thus expanding the market.

Key Players Landscape and Outlook

The India gym equipment market is competitive with the presence of many key players. Dominating the market with established national brands such as Fitness World, and Fitline Retails Pvt. Ltd., as well as international giants such as TechnoGym S.p.A., these companies offer a wide range of fitness equipment to both commercial and home fitness segments, with quality, innovation, and a focus on customer satisfaction.

The outlook of key players in the Indian gym equipment market seems promising, with factors such as rising health consciousness, urbanization, home fitness trends, etc. Additionally, strategic partnerships with fitness influencers and e-commerce platforms will help expand the market and drive sales. As the market continues to evolve, key players will need to adapt to changing consumer preferences and emerging trends to maintain their position and secure growth opportunities in the dynamic market landscape.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Reputation
  • 4.4.2. Price
  • 4.4.3. Quality w.r.t. Durability
  • 4.4.4. Product Specifications
  • 4.4.5. Size of the Product
  • 4.4.6. User-Friendliness
  • 4.4.7. Warranty
  • 4.4.8. After-Sales Service
  • 4.4.9. Technological Integration
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations From Friends, Family/Online Reviews
• 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Gym Equipment Market Outlook, FY2018 -FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Product
  • 5.2.1. Cardiovascular Training Equipment
    • 5.2.1.1. Treadmills
    • 5.2.1.2. Stationary Cycles
    • 5.2.1.3. Elliptical Trainers
    • 5.2.1.4. Others
  • 5.2.2. Strength Training Equipment
    • 5.2.2.1. Weight Rack
    • 5.2.2.2. Rowing Machine
    • 5.2.2.3. Cable Machine
    • 5.2.2.4. LAT Machine
    • 5.2.2.5. Lat Pull Down/Low Row
    • 5.2.2.6. Barbells
    • 5.2.2.7. Kettlebells
    • 5.2.2.8. Dumbbells
    • 5.2.2.9. Leg Press Machine
    • 5.2.2.10. Sholder Press Machine
    • 5.2.2.11. Smith Machine
    • 5.2.2.12. Leg Curl/Leg Extension Machine
    • 5.2.2.13. Others
  • 5.2.3. Bar
    • 5.2.3.1. Straight Bar
    • 5.2.3.2. Curl Bar
    • 5.2.3.3. Pull Up Bar
    • 5.2.3.4. Dip Bar
  • 5.2.4. Bench
    • 5.2.4.1. Flat Bench
    • 5.2.4.2. Adjustable Bench
    • 5.2.4.3. Others
  • 5.2.5. Weight Plates
  • 5.2.6. Others
• 5.3. By End-user
  • 5.3.1. Residential
  • 5.3.2. Commercial
    • 5.3.2.1. Health Club and Gym
    • 5.3.2.2. Corporate
    • 5.3.2.3. Hotels and Resorts
    • 5.3.2.4. Others
• 5.4. By Pricing
  • 5.4.1. Mass
  • 5.4.2. Premium
• 5.5. By Distribution Channel
  • 5.5.1. Online
    • 5.5.1.1. Company Owned Website
    • 5.5.1.2. E-Commerce Website
  • 5.5.2. Offline
    • 5.5.2.1. Specialty Stores
    • 5.5.2.2. Hypermarkets
    • 5.5.2.3. Others
• 5.6. By Region
  • 5.6.1. East
  • 5.6.2. West and Central
  • 5.6.3. North
  • 5.6.4. South
• 5.7. By Company Market Share (%), FY2024

6. Market Mapping, FY2024

• 6.1. By Product
• 6.2. By End-user
• 6.3. By Pricing
• 6.4. By Distribution Channel
• 6.5. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat From New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (By Value, FY2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. Durafit Fitness (India) Pvt. Limited
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products and Services
  • 12.1.4. Financials (As Reported)
  • 12.1.5. Key Market Focus and Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Fitline Retails Pvt. Ltd.
• 12.3. Fitness World
• 12.4. HERCULES FITNESS
• 12.5. Into Wellness Private Limited
• 12.6. Jerai Fitness Private Limited
• 12.7. Nortus Fitness
• 12.8. Powermax Fitness (I) Pvt. Ltd.
• 12.9. KREATIVE ENTERPRISES
• 12.10. Technogym S.p.A.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer