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市場調査レポート
商品コード
1486774
黒ビールの世界市場の評価:製品タイプ別、カテゴリ別、生産別、包装別、パックサイズ別、価格帯別、エンドユーザー別、チャネル別、地域別、機会、予測(2017年~2031年)Black Beer Market Assessment, By Beer Type, By Category, By Production, By Packaging, By Pack Size, By Price Range, By End-user, By Channel, By Region, Opportunities, and Forecast, 2017-2031F |
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カスタマイズ可能
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黒ビールの世界市場の評価:製品タイプ別、カテゴリ別、生産別、包装別、パックサイズ別、価格帯別、エンドユーザー別、チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年05月30日
発行: Markets & Data
ページ情報: 英文 224 Pages
納期: 3~5営業日
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世界の黒ビールの市場規模は、2023年に317億5,000万米ドルであり、2031年に619億8,000万米ドルに達し、2024年~2031年の予測期間にCAGRで8.7%の成長が見込まれます。黒ビール産業は、肥満の流行、黒ビールの生産に必要なマイクロブルワリーの拡大、多様な黒ビールの入手可能性、顧客の選好の変化など、多くの要因によって成長しています。
予測期間中、肥満に関連した症状を予防したいと考える人が増え、ダークエール市場が伸びると予測されます。マイクロブルワリーがダークエールを造ることで、その独特の風味が引き立ち、クラフトビール産業の動向を牽引しています。時代とともに数多くのマイクロブルワリーが成長したことで、主にマイクロブルワリーが手がけるダークエールの製造が加速しています。2023年6月、Beneficial Beer Co.からノンアルコールのダークエール「Dave's Drunkenless Dark Ale」が発売されました。これは、ローストしたコーヒーの香りと風味を持つ、伝統的なオーストラリアスタイルのオールモルト飲料です。この製品は、アルコールと同じように完全に発酵および醸造されており、アルコールの風味を持っています。
消費者の選好は、伝統的でスタンダードなエールビールから、さまざまなフレーバーやテイストを楽しめることから、こうしたユニークな風味のクラフトビールへとシフトしています。クラフトビールには、ダークエールなど、通常のエールビールには見られない成分が含まれているため、独特の風味と味わいがあります。
ミレニアル世代を中心とする消費者の間で、クラフトビールや独創的で風味豊かなアルコール飲料に対する需要が高まっていることが、黒ビール市場の伸びに寄与しています。その後、小規模な地ビール醸造所が数多く設立された結果、醸造所産業が急速に成長し、市場の拡大をさらに促しています。2023年1月、BrewDogは、アルコール度数4.1%のドラフトスタウト「Black Heart」を、440ml缶、4本入り、10本入りの便利な包装で発売しました。エクストラダーククリスタルモルトを使用し、焙煎コーヒー、ココア、少量のキャラメルを加えたこの商品は、Tesco and Bookerの店舗で独占販売されました。
黒ビール市場の拡大を妨げている主な要因の1つは、アルコール摂取が健康に及ぼす有害な影響です。アルコールの使用は、肝硬変や心血管疾患など、数多くの健康問題と関連しており、これが産業の成長に悪影響を及ぼしています。
クラフトビールの動向の高まりが黒ビールの需要を押し上げる
クラフトビールは、一般的なビールの生産では利用されない物質を添加することで独特の風味を提供するため、近年、通常のビールよりも需要が高まっています。ACERMEX(Asociacion de Cerveceros Artesanales de Mexico)は、メキシコにおけるクラフトビールの売上が着実に増加しており、2011年の1万594ヘクトリットルから2017年に16万6,069ヘクトリットルへと、2,405%の増加を示していると発表しました。黒ビールは主に地ビール工場で生産され、通常、樽、瓶、缶でフレッシュな状態で提供されます。黒ビールの生産は時代とともに着実に増加しています。例えば、Brewers Associationの報告によると、小規模な独立系ビール醸造所は2022年に米国で2,430万バレルのビールを生産し、これは2021年の総生産に匹敵します。ビール市場におけるクラフトビールの数量シェアは、前年の13.1%から13.2%に増加しました。プレミアムビールを好むミレニアル世代の大半が、黒ビールの消費を後押ししています。クラフト飲料の需要の増加により、黒ビール市場は予測期間により速く伸びると予測されます。2023年1月、カンボジアの醸造所Vattanacは、原材料を輸入して国内で製造した高級な深みのあるラガービール、Dragon Premium Dark Beerを発売しました。この製品には、ガラス瓶のプレミアムパッケージが使用されました。
当レポートでは、世界の黒ビール市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global black beer market was valued at USD 31.75 billion in 2023 and is expected to reach USD 61.98 billion in 2031, with a CAGR of 8.7% for the forecast period between 2024 and 2031. The black beer industry is growing due to a number of factors, including the increase in prevalence of obesity, the expansion of microbreweries needed to produce black beer, the variety of black beers available, and the shift in customer preferences.
Over the course of the projection period, the market for dark ale is expected to rise as more people want to prevent conditions linked to obesity. Microbreweries create dark ale, which enhances its distinct flavor and drives the craft beer industry trend. The growth of numerous local breweries over time has accelerated the manufacturing of dark ale, which is primarily handled by microbreweries. In June 2023, a non-alcoholic dark ale, Dave's Drunkenless Dark Ale, was launched by Beneficial Beer Co., a traditional Australian style all-malt beverage with roasted coffee aroma and flavor. The product is fully fermented and brewed, just like alcohol, with the taste of alcohol.
Consumer tastes are shifting away from traditional, standard ales and toward these uniquely flavored craft beers due to the availability of a wide range of flavors and tastes. Craft beers have a unique flavor and taste because they include components not usually found in regular ale, such as dark ale.
The growing demand for craft brews and inventive, flavorful alcoholic beverages among consumers, particularly millennials, is contributing to the rise of the black beer market. Subsequently, the swift growth of the brewery industry as a result of the establishment of numerous small and local breweries has further stimulated market expansion. In January 2023, BrewDog launched Black Heart, its draught stout with 4.1% ABV, in convenient packaging of 440ml cans, 4-pack and 10-pack formats. The product, with extra dark crystal malts and coats of roasted coffee, cocoa, and a small amount of caramel, was exclusively available at Tesco and Booker stores.
One of the main factors impeding the expansion of the black beer market is the detrimental consequences of alcohol intake on one's health. Alcohol usage is linked to numerous health complications, including liver cirrhosis and cardiovascular diseases, which are adversely affecting the growth of the industry.
Growing Trend of Craft Beer Fuels the Demand for Black Beer
Craft beer's unique flavor offering, which results from the addition of substances not utilized in the production of standard beer, has increased demand for it over regular beer in recent years. ACERMEX (Asociacion de Cerveceros Artesanales de Mexico) declared a consistent rise in craft beer sales in Mexico, from 10,594 hectoliters in 2011 to 166,069 hectoliters in 2017, showing a rise of 2405%. Black beer is mostly made in microbreweries, typically served fresh in kegs, bottles, and cans. Production volumes of black beer have been observed to rise steadily over time. For instance, the Brewers Association reports that small and independent brewers produced 24.3 million barrels of beer in the United States in 2022, equivalent to 2021's total production. Craft beer's volume share of the beer market increased to 13.2% from 13.1% in the previous year. The majority of millennials who like premium beer are the ones who push the consumption of black beer. Due to the increased demand for craft beverages, the market for black beer is anticipated to rise faster over the projected period. In January 2023, Vattanac, a Cambodia-based brewery, introduced a premium deep lager beer, Dragon Premium Dark Beer, produced by importing the raw materials and producing it within the country. Premium packaging in the form of glass bottles was used for the product.
Dark Lager Holds Dominance
In the global black beer market in 2023, the dark lager sector is expected to generate the largest revenue. Dark lager is made using a quicker and easier brewing process than other black beers, including dark ale or brown porter. While dark ales are made at warm temperatures, dark lagers are made using bottom-fermenting yeast at colder temperatures.
The supply of dark lagers is expected to increase because they are easier to produce. Moreover, black lagers' smoother, crisper, cleaner flavor makes them more well-liked than other beers. In September 2023, Nigerian Breweries launched a dark lager beer, Goldberg Black, containing 6% ABV, brewed with dark malt along with notes of caramel, offering a distinct aroma and taste to consumers.
Asia-Pacific Region Shows Rapid Growth
In 2023, Asia-Pacific accounted for the highest revenue proportion of 8.7%. Throughout the forecast period, the rise of the alcoholic beverage industry in China and India, both of which are supported by legal frameworks, is anticipated to guarantee the ongoing production of black brews, hence contributing to the growth of the Asia-Pacific black beer market. Furthermore, the world's largest beer consumption base is found in Asia-Pacific. China consumed over 42 million kiloliters (11.1 billion gallons) of beer in 2022, making up almost 22% of the global beer market. This made China the world's largest beer consumer.
Future Market Scenario (2024-2031F)
As the popularity of craft beer increases, the demand for black beer is anticipated to rise, owing to its unique flavor and origination from craft breweries.
Many health-conscious consumers are continuously seeking alcoholic beverages with health benefits in the form of a lower calorie count and others. Manufacturers may capitalize on this opportunity by innovating and bringing in dark brews using natural ingredients.
Premiumization trends could lead to the positioning of black beer as a sophisticated, high-end beverage, appealing to consumers willing to pay more for quality and exclusivity. Brewery branding and marketing efforts will play a crucial role in shaping consumer perceptions and driving demand for premium black beer products.
Key Players Landscape and Outlook
In the black beer market, key players include both established brewing companies and innovative craft breweries. Industry giants like Lion Group, Heineken N.V., Asahi Group Holdings Limited, D.G. Yuengling and Son Inc., and Carlsberg Breweries A/S maintain a significant presence with their traditional black beer offerings, leveraging their brand recognition and distribution networks. For instance, in February 2024, D.G. Yuengling & Son, Inc. relaunched a dark lager, Yuengling Bock, with a limited edition. Yuengling Bock is a rich brown beer with a distinct malt flavor.
However, the landscape is also characterized by a vibrant craft beer scene, where breweries such as Duck-Rabbit Brewery and Uinta Brewing Company have gained acclaim for their black beer varieties. These craft brewers often prioritize creativity and quality, appealing to enthusiasts seeking unique flavor experiences.
The outlook for key players in the black beer market is promising yet competitive. Established brands may focus on maintaining market share through brand loyalty and global expansion efforts, while craft breweries continue to innovate and differentiate themselves to capture niche segments of the market. Collaboration and partnerships between larger companies and craft brewers could also emerge as strategies to drive growth and diversification.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work