レインウェアの世界市場の評価：タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

世界のレインウェアの市場規模は、2023年の25億3,000万米ドルから2031年に35億2,000万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで4.21%の成長が見込まれます。市場の促進要因は、消費者の旅行需要の増加、涼しい地域や雨の多い地域でのハイキング、キャンプ、サイクリング、登山などのレクリエーションやアウトドア活動の増加、一部地域における予測不可能な天候パターン、ファッショントレンドの高まりと多機能性の向上、モンスーンの時季中の労働人口による日々の通勤の要件、世界の一部地域における降水率の増加です。

レインウェア市場は、消費者のライフスタイルの変化や新たなファッショントレンド、ソーシャルメディアや欧米文化の影響、ダイナミックな文化への注目の高まりなどにより、著しい成長を示しています。かつては必需品であったレインウェアも、その多機能性と多様な製品により、今やトレンドとなっています。

レインウェア市場は、ゴルファー向けレインウェアの需要の急増により成長を示しています。さらに、DryJoys防水技術のような先進技術の使用が、市場の成長をさらに増強しています。

アジア太平洋が支配的な地域として台頭していますが、その他の地域もレインウェアを使用する人が多く、先進の機能を備えた製品が入手可能なため、レインウェア市場に寄与しています。

持続可能で環境にやさしいレインウェアは市場で勢いを増しており、環境意識の高い消費者に受けています。例えば、TRUE Linkswearは2024年3月、防水性と持続可能性に優れたレインウェア、TRUELUX Gを発売しました。このフットウェアは男女兼用で、スタイルとともに快適さを提供します。

アジア太平洋が市場シェアを独占

アジア太平洋は、予測不可能な気候の変化、季節外れの天候パターン、豪雨により、レインウェア市場を独占しています。世界的に見て、地球上でもっとも雨の多い場所は、人口の多いインドと中国です。国際通貨基金（IMF）のレポートによると、アジア太平洋の総人口は2024年時点で44億4,000万人、一方、United States Census Bureauが2024年に発表したインドの人口は14億人です。世界でもっとも雨の多い場所の上位2つは、インドのマウシンラムとチェラプンジです。中国の四川省峨眉山は10位です。Britannicaによると、世界の年間降水量の平均は約990.6ミリです。

さらに、この地域では急速な都市化が進み、ミレニアル世代の人口が増加しているため、人々は新しい製品やイノベーションを取り入れることができます。旅行人口の増加が需要をさらに後押しし、ファッショナブルで耐久性のあるレインウェアへの志向が高まっています。

軽量レインウェアがトレンドを得ている

軽量レインウェアは、消費者がバッグに詰めて持ち運ぶことができ、毎日の通勤やアウトドア活動に最適な選択肢となっています。

軽量レインウェアは、消費者に自由な動きを提供し、通気性を向上させます。ポリエステル製がほとんどで、重くかさばる材料を着ると不都合が生じるからです。

主要企業はさまざまな技術を取り入れ、さまざまな材料を使ってレインウェアを軽量化し、滑りやすいモンスーンの季節に消費者に利便性を提供しています。

例えば2022年10月、Galway Bay Apparel, LLCは、ゴルファー向けにデザインされた新しい2023年のレインウェア製品群を発表しました。そのカスタムレインウェアは、透湿性に優れ、選手をドライに保つHydro-Flex 32ファブリックとして知られる独自の軽量防水技術を特徴としています。この製品群には、リバーシブルジャケット、レインジャケット、クォータージッププルオーバー、テーラードレインパンツが含まれ、人間工学に基づいた機能性で比類のないパフォーマンスフィットを提供するよう構成されています。

当レポートでは、世界のレインウェア市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 製品と市場情報
• ブランド認知の方式
• 購入決定において考慮される要素
• プライバシーと安全規制の考慮
• 購入チャネル
• 購入頻度
• 既存または予定ユーザー
• 友人や家族からの推奨/オンラインレビュー
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 世界のレインウェア市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• タイプ別
  • エンドユーザー別
  • 流通チャネル別
• 地域別
  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東・アフリカ
• 市場シェア：企業別（2023年）

第6章 世界のレインウェア市場の見通し：地域別（2017年～2031年）

• 北米
  • 市場規模と予測
  • タイプ別
  • エンドユーザー別
  • 流通チャネル別
  • 米国
  • タイプ別
  • エンドユーザー別
  • 流通チャネル別
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド
• アジア太平洋
  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン
• 南米
  • ブラジル
  • アルゼンチン
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第7章 市場マッピング（2023年）

• タイプ別
• エンドユーザー別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2023年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• VF Outdoor, LLC (The North Face)
• Columbia Sportswear Company
• Newell Brands Inc. (Marmot Mountain, LLC)
• Patagonia, Inc.
• The Helly Hansen Group
• Outdoor Research, Inc
• Topgolf Callaway Brands Corp. (Jack Wolfskin)
• Amer Sports Corporation (Arc'teryx)
• Rains ApS
• Cougar Shoes Inc.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.Global Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 2.Global Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 3.Global Rainwear Market Share (%), By Type, 2017-2031F
• Figure 4.Global Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 5.Global Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 6.Global Rainwear Market Share (%), By Region, 2017-2031F
• Figure 7.North America Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 8.North America Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 9.North America Rainwear Market Share (%), By Type, 2017-2031F
• Figure 10.North America Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 11.North America Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 12.North America Rainwear Market Share (%), By Country, 2017-2031F
• Figure 13.United States Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 14.United States Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 15.United States Rainwear Market Share (%), By Type, 2017-2031F
• Figure 16.United States Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 17.United States Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 18.Canada Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 19.Canada Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 20.Canada Rainwear Market Share (%), By Type, 2017-2031F
• Figure 21.Canada Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 22.Canada Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 23.Mexico Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 24.Mexico Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 25.Mexico Rainwear Market Share (%), By Type, 2017-2031F
• Figure 26.Mexico Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 27.Mexico Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 28.Europe Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 29.Europe Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 30.Europe Rainwear Market Share (%), By Type, 2017-2031F
• Figure 31.Europe Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 32.Europe Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 33.Europe Rainwear Market Share (%), By Country, 2017-2031F
• Figure 34.Germany Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 35.Germany Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 36.Germany Rainwear Market Share (%), By Type, 2017-2031F
• Figure 37.Germany Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 38.Germany Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 39.France Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 40.France Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 41.France Rainwear Market Share (%), By Type, 2017-2031F
• Figure 42.France Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 43.France Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 44.Italy Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 45.Italy Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 46.Italy Rainwear Market Share (%), By Type, 2017-2031F
• Figure 47.Italy Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 48.Italy Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 49.United Kingdom Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 50.United Kingdom Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 51.United Kingdom Rainwear Market Share (%), By Type, 2017-2031F
• Figure 52.United Kingdom Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 53.United Kingdom Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 54.Russia Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 55.Russia Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 56.Russia Rainwear Market Share (%), By Type, 2017-2031F
• Figure 57.Russia Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 58.Russia Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 59.Netherlands Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 60.Netherlands Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 61.Netherlands Rainwear Market Share (%), By Type, 2017-2031F
• Figure 62.Netherlands Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 63.Netherlands Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 64.Spain Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 65.Spain Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 66.Spain Rainwear Market Share (%), By Type, 2017-2031F
• Figure 67.Spain Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 68.Spain Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 69.Turkey Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 70.Turkey Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 71.Turkey Rainwear Market Share (%), By Type, 2017-2031F
• Figure 72.Turkey Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 73.Turkey Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 74.Poland Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 75.Poland Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 76.Poland Rainwear Market Share (%), By Type, 2017-2031F
• Figure 77.Poland Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 78.Poland Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 79.South America Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 80.South America Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 81.South America Rainwear Market Share (%), By Type, 2017-2031F
• Figure 82.South America Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 83.South America Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 84.South America Rainwear Market Share (%), By Country, 2017-2031F
• Figure 85.Brazil Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 86.Brazil Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 87.Brazil Rainwear Market Share (%), By Type, 2017-2031F
• Figure 88.Brazil Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 89.Brazil Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 90.Argentina Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 91.Argentina Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 92.Argentina Rainwear Market Share (%), By Type, 2017-2031F
• Figure 93.Argentina Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 94.Argentina Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 95.Asia-Pacific Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 96.Asia-Pacific Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 97.Asia-Pacific Rainwear Market Share (%), By Type, 2017-2031F
• Figure 98.Asia-Pacific Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 99.Asia-Pacific Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 100.Asia-Pacific Rainwear Market Share (%), By Country, 2017-2031F
• Figure 101.India Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 102.India Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 103.India Rainwear Market Share (%), By Type, 2017-2031F
• Figure 104.India Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 105.India Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 106.China Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 107.China Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 108.China Rainwear Market Share (%), By Type, 2017-2031F
• Figure 109.China Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 110.China Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 111.Japan Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 112.Japan Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 113.Japan Rainwear Market Share (%), By Type, 2017-2031F
• Figure 114.Japan Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 115.Japan Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 116.Australia Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 117.Australia Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 118.Australia Rainwear Market Share (%), By Type, 2017-2031F
• Figure 119.Australia Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 120.Australia Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 121.Vietnam Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 122.Vietnam Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 123.Vietnam Rainwear Market Share (%), By Type, 2017-2031F
• Figure 124.Vietnam Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 125.Vietnam Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 126.South Korea Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 127.South Korea Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 128.South Korea Rainwear Market Share (%), By Type, 2017-2031F
• Figure 129.South Korea Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 130.South Korea Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 131.Indonesia Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 132.Indonesia Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 133.Indonesia Rainwear Market Share (%), By Type, 2017-2031F
• Figure 134.Indonesia Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 135.Indonesia Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 136.Philippines Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 137.Philippines Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 138.Philippines Rainwear Market Share (%), By Type, 2017-2031F
• Figure 139.Philippines Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 140.Philippines Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 141.Middle East & Africa Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 142.Middle East & Africa Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 143.Middle East & Africa Rainwear Market Share (%), By Type, 2017-2031F
• Figure 144.Middle East & Africa Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 145.Middle East & Africa Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 146.Middle East & Africa Rainwear Market Share (%), By Country, 2017-2031F
• Figure 147.Saudi Arabia Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 148.Saudi Arabia Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 149.Saudi Arabia Rainwear Market Share (%), By Type, 2017-2031F
• Figure 150.Saudi Arabia Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 151.Saudi Arabia Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 152.UAE Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 153.UAE Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 154.UAE Rainwear Market Share (%), By Type, 2017-2031F
• Figure 155.UAE Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 156.UAE Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 157.South Africa Rainwear Market, By Value, in USD Billion, 2017-2031F
• Figure 158.South Africa Rainwear Market, By Volume, in Thousand Units, 2017-2031F
• Figure 159.South Africa Rainwear Market Share (%), By Type, 2017-2031F
• Figure 160.South Africa Rainwear Market Share (%), By End-user, 2017-2031F
• Figure 161.South Africa Rainwear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 162.By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 163.By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 164.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 165.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global rainwear market is projected to witness a CAGR of 4.21% during the forecast period 2024-2031, growing from USD 2.53 billion in 2023 to USD 3.52 billion in 2031. The driving factors of the rainwear market are a rise in the traveling of consumers, an increase in recreational and outdoor activities such as hiking, camping, biking, and mountaineering in the cooler or wetter regions, unpredictable weather patterns in some places, rising fashion trends and increased multi-functionality, daily commutation requirements by working population during monsoon season, and rise in the rate of precipitation in some parts of the world.

The rainwear market is experiencing remarkable growth, driven by consumers' changing lifestyles and emerging fashion trends, the influence of social media and Western culture, and a growing emphasis on dynamic culture. Rainwear, once a necessity product, has now become a trend owing to its multi-functionality and product variety available in the market.

The rainwear market is witnessing growth due to surging demand for rainwear for golfers. Moreover, the use of advanced technologies such as DryJoys waterproof technology is further augmenting the growth of the market.

Although Asia-Pacific is emerging as a dominant region, other regions are contributing to the rainwear market due to greater number of people using the products and availability of products with advanced features.

Sustainable and environmentally friendly rainwear is gaining momentum in the market and appealing to eco-conscious consumers. For instance, in March 2024, TRUE Linkswear launched TRUELUX G, its waterproof and sustainable rainwear. These footwears are available for both men and women and provide comfort with style.

Asia-Pacific to Dominate the Market Share

Asia-Pacific dominates the rainwear market due to unpredictable changes in the climate, unseasonal weather patterns, and heavy rainfall experienced in the region. Globally, most wet places on the Earth are in India and China which are among the most populated countries. As per the reports of International Monetary Funds, the total population of Asia-Pacific is 4.44 billion as of 2024 while the population of India stands at 1.4 billion as stated by the United States Census Bureau in 2024. The top two wettest places globally are Mawsynram and Cherrapunji in India. Emei Shan, Sichuan Province in China ranks 10th in the same category. According to Britannica, the global yearly precipitation average is about 990.6 mm.

Moreover, rapid urbanization and the increasing millennial population in the region have enabled people to adopt new products and innovations. The rising traveling population further supports the demand, demonstrating a higher inclination for fashionable and durable rainwear.

Light Weight Rainwear is Gaining the Trend

Lightweight rainwear is gaining popularity due to reasons such as convenience and ease of portability and storage, which allows consumers to pack it in their bags and carry it with them, making it a go-to option for daily commutation and outdoor activities.

Lightweight rainwear gives consumers the freedom to move and provides better breathability since it is mostly made of polyester and causes inconvenience when worn from heavy and bulky materials.

The key players are incorporating various technologies and using different materials to make their rainwear offerings lightweight, providing convenience to consumers during the slippery monsoon season.

For instance, in October 2022, Galway Bay Apparel, LLC introduced its new 2023 rainwear collection designed for golfers. Its custom rainwear features its proprietary lightweight waterproof technology, known as the Hydro-Flex 32 fabric, which is breathable and keeps players dry. The collection includes a reversible jacket, a rain jacket, a quarter zip pullover, and tailored rain pants, constructed to provide unparalleled performance fit with ergonomic functionalities.

Sustainable Rainwear to Gain Momentum

Sustainable rainwear is gaining popularity due to increasing eco-consciousness among consumers. Various key players are using sustainable materials like recycled polyester, eco-friendly membranes, and organic cotton in their products. These materials minimize the environmental impact of production by reducing the reliance on virgin materials, helping to reduce waste. The rising demand for eco-friendly and modern rainwear created from recycled materials like nylon and PET plastic is increasing, supplementing the growth of the rainwear market.

For instance, in February 2024, Arc'teryx, a brand of Amer Sports Corporation, launched its latest Beta Jacket, made from Gore-Tex, a sustainable shell material used by the company for its rainwear. The sustainable material is a waterproof membrane that helps keep the wearers dry during monsoon. Additionally, sustainable rainwear incorporates sustainable water-resistant coatings that are free from harmful chemicals like polyvinyl chlorine. Sustainable rainwear brands practice ethical production techniques, including fair labor remuneration, transparency in the supply chain, and responsible sourcing of raw materials, contributing to a better cause.

Multi-functional Rainwear Flourishing the Growth

Due to its versatility, multi-functional rainwear is driving the growth of the market. These products are designed to protect the wearer from different situations, such as windy weather, cold temperatures, and heavy rains. This feature of rainwear is highly applicable to travelers, consumers who engage in outdoor activities, or people residing in regions with unpredictable weather patterns.

Additionally, multi-functional rainwear offers features such as removable linings, ventilation systems, and adjustable hoods, enabling the wearers to personalize their comfort level based on the prevailing conditions. This versatility reduces the need to purchase multiple outwear pieces for different weather conditions, helping consumers to save money.

Moreover, the rainwear design includes multiple pockets and compatibility with detachable hoods or zip-in liners. These features of multi-functional rainwear enrich the garment's usability and functionality, making them suitable for multiple purposes and activities.

For instance, in October 2023, Reen announced the launch of a sustainable, luxury waterproof jacket for men that can be worn even in heavy rains. The product appeals to consumers due to its functional versatility, as it includes various features like a windproof design, waterproof zippers, large pockets, arm vents, draw cords and cord locks.

Future Market Scenario (2024 - 2031F)

The demand for sustainable and eco-friendly rainwear is on the rise and expected to increase exponentially in the future, providing key players with an opportunity to offer more innovative products. For instance, companies may incorporate advanced technologies and fabrics to experiment and formulate zero-waste, sustainable rainwear, further supporting the market growth in the forecasted period.

The rising prevalence of fashion shows and the product's multi-functionality further indicate better opportunities for the market to grow. This is because of the rise in the young population and consumers' preference for fashionable rainwear.

Key Players Landscape and Outlook

Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

A trend has been observed among the key players like Patagonia, Inc., whose product offerings are made from 100 percent recycled materials.

Additionally, manufacturers are launching multi-purpose rainwear which consumers can wear during heavy rainfalls and use their rainwear during colder weathers and in snow. It caters to the travel enthusiasts who enjoy adventure sports such as skiing.

For instance, in October 2023, The Helly Hansen Group introduced their latest Odin Backcountry Capsule Collection, which is ideal for ski touring and during monsoon season. The collection includes the Odin BC Infinity Shell Jacket, Odin BC LT Insulator Hood, and the Odin BC Softshell Jacket. These product offerings are lightweight, highly breathable, and dry quickly, which makes them a preferred option for the consumers.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2.Product and Market Intelligence
• 4.3.Mode of Brand Awareness
• 4.4.Factors Considered in Purchase Decisions
  • 4.4.1.Style and Design
  • 4.4.2.Waterproofing
  • 4.4.3.Breathability
  • 4.4.4.Product Variety and Range
  • 4.4.5.Innovation
  • 4.4.6.Price
  • 4.4.7.Availability and Accessibility
  • 4.4.8.Promotional Discounts
• 4.5.Consideration of Privacy & Safety Regulations
• 4.6.Purchase Channel
• 4.7.Frequency of Purchase
• 4.8.Existing or Intended User
• 4.9.Recommendations from friends, family/online reviews
• 4.10.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.Global Rainwear Market Outlook, 2017-2031F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Type
  • 5.2.1.1.Clothing
    • 5.2.1.1.1.Jacket
    • 5.2.1.1.2.Pant
    • 5.2.1.1.3.Suit
    • 5.2.1.1.4.Others
  • 5.2.1.2.Footwear
    • 5.2.1.2.1.Boots
    • 5.2.1.2.2.Clogs
    • 5.2.1.2.3.Others
  • 5.2.2.By End-user
    • 5.2.2.1.Men
    • 5.2.2.2.Women
    • 5.2.2.3.Kids
  • 5.2.3.By Distribution Channel
    • 5.2.3.1.Online
    • 5.2.3.2.Offline
• 5.3.By Region
  • 5.3.1.North America
  • 5.3.2.Europe
  • 5.3.3.Asia-Pacific
  • 5.3.4.South America
  • 5.3.5.Middle East and Africa
• 5.4.By Company Market Share (%), 2023

6.Global Rainwear Market Outlook, By Region, 2017-2031F

• 6.1.North America*
  • 6.1.1.Market Size & Forecast
    • 6.1.1.1.By Value
    • 6.1.1.2.By Volume
  • 6.1.2.By Type
    • 6.1.2.1.Clothing
      • 6.1.2.1.1.Jacket
      • 6.1.2.1.2.Pant
      • 6.1.2.1.3.Suit
      • 6.1.2.1.4.Others
    • 6.1.2.2.Footwear
      • 6.1.2.2.1.Boots
      • 6.1.2.2.2.Clogs
      • 6.1.2.2.3.Others
  • 6.1.3.By End-user
    • 6.1.3.1.Men
    • 6.1.3.2.Women
    • 6.1.3.3.Kids
  • 6.1.4.By Distribution Channel
    • 6.1.4.1.Online
    • 6.1.4.2.Offline
  • 6.1.5.United States*
    • 6.1.5.1.Market Size & Forecast
      • 6.1.5.1.1.By Value
      • 6.1.5.1.2.By Volume
  • 6.1.6.By Type
    • 6.1.6.1.Clothing
      • 6.1.6.1.1.Jacket
      • 6.1.6.1.2.Pant
      • 6.1.6.1.3.Suit
      • 6.1.6.1.4.Others
    • 6.1.6.2.Footwear
      • 6.1.6.2.1.Boots
      • 6.1.6.2.2.Clogs
      • 6.1.6.2.3.Others
  • 6.1.7.By End-user
    • 6.1.7.1.Men
    • 6.1.7.2.Women
    • 6.1.7.3.Kids
  • 6.1.8.By Distribution Channel
    • 6.1.8.1.Online
    • 6.1.8.2.Offline
  • 6.1.9.Canada
  • 6.1.10.Mexico

All segments will be provided for all regions and countries covered

• 6.2.Europe
  • 6.2.1.Germany
  • 6.2.2.France
  • 6.2.3.Italy
  • 6.2.4.United Kingdom
  • 6.2.5.Russia
  • 6.2.6.Netherlands
  • 6.2.7.Spain
  • 6.2.8.Turkey
  • 6.2.9.Poland
• 6.3.Asia-Pacific
  • 6.3.1.India
  • 6.3.2.China
  • 6.3.3.Japan
  • 6.3.4.Australia
  • 6.3.5.Vietnam
  • 6.3.6.South Korea
  • 6.3.7.Indonesia
  • 6.3.8.Philippines
• 6.4.South America
  • 6.4.1.Brazil
  • 6.4.2.Argentina
• 6.5.Middle East & Africa
  • 6.5.1.Saudi Arabia
  • 6.5.2.UAE
  • 6.5.3.South Africa

7.Market Mapping, 2023

• 7.1.By Type
• 7.2.By End-user
• 7.3.By Distribution Channel
• 7.4.By Region

8.Macro Environment and Industry Structure

• 8.1.Demand Supply Analysis
• 8.2.Import Export Analysis
• 8.3.Value Chain Analysis
• 8.4.PESTEL Analysis
  • 8.4.1.Political Factors
  • 8.4.2.Economic System
  • 8.4.3.Social Implications
  • 8.4.4.Technological Advancements
  • 8.4.5.Environmental Impacts
  • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5.Porter's Five Forces Analysis
  • 8.5.1.Supplier Power
  • 8.5.2.Buyer Power
  • 8.5.3.Substitution Threat
  • 8.5.4.Threat from New Entrant
  • 8.5.5.Competitive Rivalry

9.Market Dynamics

• 9.1.Growth Drivers
• 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

• 10.1.Competition Matrix of Top Five Market Leaders
• 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4.SWOT Analysis (For Five Market Players)
• 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

• 13.1.VF Outdoor, LLC (The North Face)
  • 13.1.1.Company Details
  • 13.1.2.Key Management Personnel
  • 13.1.3.Products & Services
  • 13.1.4.Financials (As reported)
  • 13.1.5.Key Market Focus & Geographical Presence
  • 13.1.6.Recent Developments
• 13.2.Columbia Sportswear Company
• 13.3.Newell Brands Inc. (Marmot Mountain, LLC)
• 13.4.Patagonia, Inc.
• 13.5.The Helly Hansen Group
• 13.6.Outdoor Research, Inc
• 13.7.Topgolf Callaway Brands Corp. (Jack Wolfskin)
• 13.8.Amer Sports Corporation (Arc'teryx)
• 13.9.Rains ApS
• 13.10.Cougar Shoes Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14.Strategic Recommendations

15.About Us & Disclaimer