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市場調査レポート
商品コード
1479050
エッセンシャルオイルの世界市場の評価:製品タイプ別、カテゴリ別、抽出方法別、用途別、エンドユーザー別、地域別、機会、予測(2017年~2031年)Essential Oils Market Assessment, By Product, By Types, By Category, By Method of Extraction, By Application, By End-user By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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エッセンシャルオイルの世界市場の評価:製品タイプ別、カテゴリ別、抽出方法別、用途別、エンドユーザー別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年05月14日
発行: Markets & Data
ページ情報: 英文 225 Pages
納期: 3~5営業日
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世界のエッセンシャルオイルの市場規模は、2023年の127億9,000万米ドルから2031年に208億5,000万米ドルに成長すると予測され、予測期間の2024年~2031年にCAGRで6.3%の成長が見込まれます。
エッセンシャルオイルは、香りのある植物から物理的なプロセスによって分離された、香りのある無臭の物質または揮発性の高い成分の混合物です。これらの物質は化学的に純粋な混合物であり、それぞれの独自性を提供します。蒸留、コールドプレス抽出、溶剤抽出、酵素抽出などの方法で抽出されます。さらに、エッセンシャルオイルは全国のスパやリラクゼーションセンターで需要が拡大しています。人々はアロマセラピー、スキンケア、マッサージ療法などのさまざまな目的で使用しています。研究によると、エッセンシャルオイルはストレス、不安、真菌感染の軽減に役立ちます。
国立衛生研究所(NIH)において、ソウルの建国大学校が2023年11月に発表した論文によると、ラベンダーオイルは血圧、心拍数、呼吸数、飽和度などのバランスをとることで不安レベルを軽減するのに役立ちます。
さらに、エッセンシャルオイルの知名度に対するソーシャルメディアの影響は、市場の成長を加速させ、健康効果に対する認識を高め、世界的にエッセンシャルオイル市場を再形成しています。消費者は、オメガ3脂肪酸、ビタミン、ミネラルを豊富に含むエッセンシャルオイルの栄養価の高さを認識しており、オーガニック美容製品やアロマセラピーソリューションへの需要が高まり、市場成長を後押ししています。
ソーシャルメディアによるエッセンシャルオイルの知名度向上が市場成長を加速
ソーシャルメディアプラットフォームは、エッセンシャルオイルの製造/生産/供給企業やサポーターが製品を宣伝し、情報を共有し、より多くの人々とつながるための強力なコミュニケーション手段を提供します。ソーシャルメディアプラットフォームは、インターネットへの容易なアクセスや、ペースの速い忙しいライフスタイルにより、製品の宣伝や販売に大きな役割を果たすため、人々はオンラインで製品を購入したがります。このようなプラットフォームでは、クリエイターやインフルエンサーが、動画を作ったり、製品のレビューをしたり、画像や体験談、ブログなどを通じて品質を説明したりすることで、視覚に訴えるコンテンツを通じて製品の良さをアピールすることができます。インフルエンサーが共有するこれらの体験は、一度に何百万人もの人々に届くことで、大きな反響を生みます。また、ソーシャルメディアは、消費者とブランドの直接的なコミュニケーションを加速させ、企業が顧客を惹きつけ、彼らの不安に対処し、製品の利点に関する情報を提供することをサポートします。このようなプラットフォームを通じて、人々がエッセンシャルオイルの効能をより認識するようになり、市場の成長強化に役立っています。
例えば、2022年9月、Robertetはオンラインエッセンシャルオイルショッププラットフォームであるe-Robertetを立ち上げました。この立ち上げは、透明性と品質、そして環境にやさしい製品を提供する原材料のeコマースサイトで、より大規模にオーガニックエッセンシャルオイルの範囲を拡大することを目的としています。
市場動向を規制する政府機関
政府機関は、消費者の安全を確保し、偽ブランドによる誤った情報や主張を防ぐために、エッセンシャルオイルのプロモーションを規制する重要な役割を果たしています。これは、製品の製造と販売に関するガイドラインと基準を設定することを含みます。エッセンシャルオイルでは、EMAやFDAなどの政府機関が、包装、ラベル付け、広告の実施方法を規定する一連の規制ガイドラインを制定しています。これらのガイドラインは、製品の配合、成分、保存期間、副作用に関する正確な情報を提供するよう、メーカーに頻繁に求めています。政府機関は、これらの規制を課すことにより、消費者を誤解させるような虚偽のマーケティングから保護し、エッセンシャルオイルが安全かつ効果的に使用されることを保証します。また、政府による承認や上市前の製品を通じて、人々はそれを購入することを奨励され、それが製品の需要を高め、市場成長を促進します。
当レポートでは、世界のエッセンシャルオイル市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global essential oils market is projected to witness a CAGR of 6.3% during the forecast period 2024-2031, growing from USD 12.79 billion in 2023 to USD 20.85 billion in 2031.
Essential oils are mixtures of fragrant and odorless substances or highly volatile ingredients separated by a physical process from an odorous plant. These substances are chemically pure mixtures that provide their respective identity. They are extracted through several methods, such as distillation, cold press extraction, solvent extraction, and enzymatic extraction. Moreover, essential oils have expanded in demand due to spas and relaxation centers nationwide. People use it for various purposes, such as aromatherapy, skincare, and massage therapy. Studies have shown that essential oils help reduce stress, anxiety, and fungal infection.
An article published in November 2023 by Konkuk University, Seoul, in the National Institute of Health (NIH) states that Lavender oil helps reduce anxiety levels by balancing blood pressure, heart rate, respiratory rate, saturation, etc.
Furthermore, social media's influence on the visibility of essential oils accelerates market growth, increasing awareness of health benefits and reshaping the market of essential oils, globally. Consumers are recognizing the nutrient-rich qualities of essential oils, which are rich in omega-3 fatty acids, vitamins, and minerals, and there is growing demand for organic beauty products and aromatherapy solutions, boosting market growth.
Social Media Influence on Visibility of Essential Oils Accelerate Market Growth
Social media platforms provide a powerful means of communication for essential oils manufacturing, producing, and supplying companies and supporters to promote products, share information, and connect to a larger audience. As social media platforms play a huge role in promoting and selling a product due to easy access to the internet and a fast-paced, busy lifestyle, people want to shop for products online. These platforms allow the creators or influencers to showcase the product's advantages through visually appealing content by making videos, giving product reviews, and describing quality through images, testimonials, blogs, and others. These experiences shared by the influencers generate a huge response by reaching millions of people at a time. Also, social media accelerates direct communication between consumers and brands, supporting companies in engaging their customers, addressing their concerns, and providing information about the product's benefits. As people become more aware about the benefits of essentials oils through these platforms, it helps in strengthening the market growth.
For instance, in September 2022, Robertet launched e-Robertet, an online essential oils shop platform. The launch aims to expand its range of organic essential oils on a larger scale with an e-commerce site for raw materials, that offers transparency, quality, and environmentally friendly products.
Government Bodies Regulating Market Trends
Government bodies play an important role in regulating the promotion of essential oils to ensure the safety of consumers and prevent wrong and misleading information and claims made by false brands. It involves setting the guidelines and standards for manufacturing and selling the products. In essential oils, government bodies such as European Medicine Agency (EMA) and Food Drug Administration (FDA) establish set of regulatory guidelines which govern packaging, labelling, and advertising practices. These guidelines frequently require manufacturers to provide accurate information about the formulation, composition, shelf life, and side effects of the products. Government bodies help in protecting consumers from misleading and false marketing and ensures that essential oils are used safely and effectively by imposing these regulations. Also, through approvals and premarket products by government, people are encouraged to buy it, which in turn fuels the demand of the product and drives the market growth.
According to an article published by AgroSpectrum, in July 2023, Meghalaya Government's aroma mission achieve a massive success by producing 4 metric tons of essential oils, which is directly contributing to the state's aromatic plant industry. The initiative played an important role in cultivating ten essential aromatic plants such as wintergreen, lavender, damask rose, and marigold which are classified as high-value crops. The initiative helps over 3000 farmers across the state by improving their livelihoods and economic opportunities.
Growing Demand for Organic Beauty Products and Aromatherapy Solutions
Consumers are progressively looking for natural and sustainable alternative solutions for wellness, haircare, and skincare, which is leading to a rise in the popularity of essential oils. Essentials oils are known for their natural origin and purity which make them a preferred choice for customers in organic beauty products. They are generally used as key ingredients in moisturizers, shampoos, hair oils, creams, and other personal skincare items due to their aromatic properties and potential therapeutic benefits for hair care. Furthermore, essential oils are pivotal in aromatherapy, a holistic approach that utilizes plant-derived aromas to promote physical well-being. The demand for aromatherapy increases as people become more health conscious and seek natural solutions for relaxation and stress relief, which increased the use of essentials oils, driving the market growth.
For instance, in August 2023, Botanical Innovation launched Botanical's Breath Microencapsulated Essential Oils in the range of microencapsulated essential oil powders. The launch aims to open a new chapter in nutraceutical flavor, fragrance, and ingredient applications, redefining sensory experiences and elevating product efficacy.
Europe Dominates Global Market Share
Europe dominates the global essential oils market share due to easy availability of products and increased customer base as organizations such as the European Federation of Essential Oils (EFEO) have had a good impact on the essential oils market. Also, the region has a rich history of herbal medicine and aromatherapy for essential oils with diverse geography and climate, supporting the cultivation of aromatic plants. Increased consumer awareness about hygiene and health has helped the market to generate interest and shift towards natural products.
For instance, in June 2023, Edens Garden Essentials Corporation celebrated its 14-year anniversary by launching limited edition blends, a lavender day, and a happy day. The launch aims to generate interest of consumers in refreshing and unique aromas.
In November 2022, according to an article published by WebMD, essentials oils can manage stress and anxiety. During initial results, the researchers discovered that inhaling 2.5 to 10 droplets of orange oil reduced anxiety in male volunteers.
Future Market Scenario (2024 - 2031F)
Working on production cost or providing customized solutions based on their preference and to the consumers drives the demand for essential oils in the market.
Innovative advancements in methods of extraction will save the time for the oil producers and manufacturers to encourage the competitiveness in the market players, which will ultimately help in driving the market growth.
Managing supply chain distribution on a local level, such as retail stores, will facilitate customer availability and boost market growth.
Key Players Landscape and Outlook
Key participants in the essential's oils market include doTERRA International, LLC, Givaudan International SA, ANIMA MUNDI APOTHECARY, Edens Garden Essentials Corporation, Enio Bonchev Production Ltd, The Lebermuth, Company, Inc., Essential Oils of New Zealand, Phoenix Aromas & Essential Oils LLC, Sydney, Essential Oil Co., and Young Living Essential Oils, LC among others. Continuous innovation characterizes this landscape, as these companies compete to outperform one another in terms taste and type. The market prognosis remains positive with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Essential oils manufacturers are concerned with supply chain resilience, product quality, and variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
In September 2023, doTERRA International, LLC launched nine new products essential oils and essential oils blend at their global convention and made additions to their sleep and gut health systems product line. The launch aims to provide high quality products sourced by essential oils which is 100% pure and undiluted.
For instance, in December 2022, Dabur India expanded its air freshening products by launching an Odonil Gel Pocket, a gel-based air freshener fused with essential oils, which provide natural fragrance experience.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.