市場調査レポート
商品コード
1439211
手指消毒剤の世界市場の評価:タイプ別、剤形別、包装タイプ別、パックサイズ別、流通チャネル別、エンドユーザー別、地域別、機会、予測(2017年~2031年)Hand Sanitizer Market Assessment, By Type, By Formulation, By Packaging Type, By Pack Size, By Distribution Channel, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
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手指消毒剤の世界市場の評価:タイプ別、剤形別、包装タイプ別、パックサイズ別、流通チャネル別、エンドユーザー別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年02月28日
発行: Market Xcel - Markets and Data
ページ情報: 英文 232 Pages
納期: 3~5営業日
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世界の手指消毒剤の市場規模は、2023年に53億米ドル、2031年に88億4,000万米ドルに達し、2024年~2031年の予測期間にCAGRで6.6%の成長が見込まれます。市場は、特にパンデミック後における手指の衛生に対する意識の高まりにより、近年大きな成長を示しています。さらに、消費者の健康と安全に対する懸念が、病院、学校、家庭などのさまざまな業界における手指消毒剤の普及につながっています。
また、植物性やオーガニックのパーソナルケア製品への選好の高まりも、手指消毒剤市場の技術革新に拍車をかけています。人々の健康への関心の高まりを考慮し、2022年3月、PURELLは消費者ポートフォリオを拡大するために新しい泡状の手指消毒剤を発表しました。この製品は91%植物由来のエタノール配合で、消費者が手から雑菌を根絶できるように設計されています。さらに、この製品はもともと再生可能なエタノールを使用したUSDA認定のバイオベース処方を採用しています。リサイクル可能な10オンスの手指消毒剤ポンプボトルは、Walmart、Target、CVSで入手可能です。
市場の主要企業は、多様な選好に対応するために製品ラインナップを拡大し、ジェル状、液状、泡状の消毒剤を開発しています。タッチレスディスペンサーや環境にやさしい包装のような革新が需要を獲得しています。持続可能で肌にやさしい製品への選好の高まりを反映し、市場は天然材料やオーガニックなデザインへとシフトしています。
欧州は手指消毒剤市場で第2位のシェアを占めており、環境意識の高まりによる詰め替えオプション、環境にやさしい包装、持続可能な天然材料を使用した処方に加え、消費者の健康への関心の高まりにより、英国とドイツが市場を独占すると予測されています。
例えば、2022年5月、英国を拠点とするi Love Cosmetics Ltd.は、感染症に対抗しユーザーを守るために設計された新しい手指消毒剤を発表しました。アルコール濃度は70%で、99.9%のバクテリアを撲滅すると謳っています。この製品にはビタミンEと保湿剤が含まれており、柔らかく滑らかな手を保証します。100mlの旅行用、500mlと5リットルの家庭用詰め替えパックなどのさまざまなサイズがあります。
健康および衛生への意識の高まりが手指消毒剤の需要を促進
個人の衛生意識の高まりにより、手指消毒剤のニーズが高まっています。COVID-19パンデミックにより、世界的に清潔と健康が重視されるようになり、手指衛生の価値が広く理解されるようになっています。消毒剤は簡単で効率的な消毒方法を提供し、人々が予防策を重視するようになるにつれて、人々の日常生活に欠かせない道具となっています。公共の場、職場、家庭において、瞬時の手指消毒の必要性は標準的なものとなっています。世界的に手指消毒剤が必要とされ続けていることは、健康課題に直面している個人と社会の健康を維持するという共通のコミットメントを示しています。
例えば、2023年6月、LYSOLは、空気中のウイルスとバクテリアを99.9%死滅させる初のエアケア製品である新しいLysol Air Sanitizerを発売しました。従来の芳香剤は空気をリフレッシュさせ、従来の消毒スプレーは表面に付着したウイルスを死滅させますが、Lysol Air Sanitizerはエアケアカテゴリ初の製品であり、家庭内に除菌環境を作りたい消費者向けの新たな製品群を生み出しました。
携帯に便利なデザインが使用を促進し、市場を牽引
手指消毒剤の人気は、便利で持ち運びやすいデザインに起因しており、特に石鹸や水へのアクセスが制限される環境において、速やかな手指衛生に好ましい選択肢となっています。サニタイザーの使いやすさは、個人が簡単に衛生を優先させることを可能にし、公共スペース、交通機関、イベントなどの多様な環境での広範な採用を促進しています。コンパクトなサイズにより、ポケットやバッグに入れて持ち運びができ、移動中でも利用しやすいです。利便性の高さは、一貫した手指消毒の実践を促し、現代のライフスタイルに合致しています。その結果、手指消毒剤はさまざまな状況や環境において、効果的な個人衛生の維持に不可欠なツールとなっています。
当レポートでは、世界の手指消毒剤市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global hand sanitizer market size was valued at USD 5.3 billion in 2023, expected to reach USD 8.84 billion in 2031, with a CAGR of 6.6% for the forecast period between 2024 and 2031. The hand sanitizer market has experienced significant growth in recent years, driven by increasing awareness of hand hygiene, especially post pandemic. Furthermore, health and safety concerns of the consumer have led to the widespread use of hand sanitizer in various industries such as hospitals, schools, households, and others.
Increasing preference for plant based and organic personal care products also adds to the growing innovations in hand sanitizers market. Considering the increasing health concerns among people, in March 2022, PURELL introduced new foam hand sanitizers to expand its consumer portfolio. The product is designed with a 91% plant-based ethanol formula to help consumers eradicate germs from their hands. Furthermore, the product has a USDA-Certified Biobased Formulation made with naturally renewable ethanol. Recyclable 10 oz hand sanitizer pump bottles are available at Walmart, Target, and CVS.
Major players in the market have expanded their product offerings to cater to diverse preferences, leading to the formulation of gel, liquid, and foam sanitizers. Innovations like touchless dispensers and eco-friendly packaging have gained demand. The market shifted towards natural and organic designs, reflecting a growing preference for sustainable and skin-friendly products.
Europe accounts for the second largest share in the hand sanitizer market, with the United Kingdom and Germany expected to dominate the market owing to the growing health concerns of the consumers in addition to the refillable options, eco-friendly packaging, or formulations that use sustainable and natural materials due to growing environmental consciousness.
For instance, in May 2022, UK-based, I Love Cosmetics Ltd introduced a new Hand Sanitizer designed to combat infections and safeguard users. With 70% alcohol content, it claims to eradicate 99.9% of bacteria. The product includes Vitamin E and moisturizers, ensuring soft and smooth hands. It is available in various sizes, including a 100ml travel-friendly options and 500ml and 5-litre refill packs for home use.
Growing Health and Hygiene Awareness Drive the Demand for Hand Sanitizers
The need for hand sanitizers has increased due to the growing awareness of personal hygiene. The COVID-19 pandemic has increased the emphasis on cleanliness and health worldwide, which has led to a widespread understanding of the value of hand hygiene. Sanitizers provide an easy and efficient way to disinfect and have become essential tools in people's daily routines as people place a greater emphasis on preventive measures. In public areas, workplaces, and homes, the necessity of instant hand sanitization has become standard. The continuing need for hand sanitizers globally indicates the shared commitment of maintaining both individual and societal health in the face of health challenges.
For instance, in June 2023, LYSOL launched its new Lysol Air Sanitizer, which is the first air-care product that kills 99.9% of airborne viruses and bacteria. Traditional air fresheners freshen the air and traditional disinfectant sprays kill viruses on surfaces, but Lysol air sanitizer is the first ever product in the air-care category, creating a new range of products for consumers who want to create sanitized environments in their homes.
Convenient and Portable Design Promotes its Use and Drives the Market
Hand sanitizers' popularity is attributed to their convenient and portable design, making them the preferred choice for swift hand hygiene, particularly in environments with restricted access to soap and water. The ease of use of sanitizers allows individuals to prioritize hygiene effortlessly, fostering widespread adoption in diverse settings such as public spaces, transportation, and events. Their compact size enables easy carriage in pockets or bags, ensuring accessibility on the move. The convenience factor encourages consistent hand sanitization practices and aligns with modern lifestyles. As a result, hand sanitizers have become an essential tool in maintaining effective personal hygiene across various situations and environments.
For instance, in June 2023, the US-based personal care brand Touchland, collaborated with Blackpink, the viral K-pop group, for a signature Blackpink take on the highly popular product Power Mist Hydrating Hand Sanitizer. The product was a limited-edition made for consumers preferring veganism and was made with 70% ethyl alcohol formula owing to the brand's best-selling Blue Sandalwood scent, containing important fragrance notes like lemon, velvet peach, and gold amber, to lessen any lingering alcohol smell. The product came in a 30ml easy-to-carry sleek packaging with transparent black glass and outer pink borders for USD 10.
Hospitals are the Largest End-user of Hand Sanitizers
Based on end-users, hospitals dominate due to the vital need to maintain a hygienic environment in medical facilities, prompting a consistent demand for sanitizers. Given the constant influx of patients, healthcare professionals recognize hand hygiene as essential in preventing the spread of infections. Therefore, hospitals maintain a high demand for hand sanitizers to ensure a sterile environment and minimize the risk of cross-contamination. Additionally, strict regulatory requirements require hospitals to adhere to rigorous sanitation protocols, resulting in the adoption of hand sanitizers. Also, the ongoing global health crisis has heightened awareness regarding infection control measures, enhancing the importance of hand hygiene in healthcare settings. Thus, hospitals remain the root of the hand sanitizer market, continuously driving innovation and demand for effective sanitization solutions.
For instance, in October 2023, SpectrumX participated as an exhibitor at IP2023, the yearly conference organized by the Infection Prevention Society (IPS). The company presented its revolutionary alcohol-free hand sanitizer product, Spectricept Care+ Hand, which exceeds the effectiveness of alcohol-based hand rubs, effectively eliminating Norovirus and C. difficile. Additionally, its skin-friendly formula is gentle on medical practitioners' skin during continuous patient care.
Impact of COVID-19
The COVID-19 pandemic has impacted the global hand sanitizer market, causing an increasing demand. With an emphasis on personal hygiene to manage virus transmission, consumers globally look for hand sanitizers as a convenient and effective preventive measure. The surge led to supply chain challenges, prompting industry players to ramp up production and innovate formulations to meet the demand. Regulatory changes were implemented swiftly to ensure product quality and safety.
The market witnessed a shift in consumer preferences towards trusted brands and formulations with higher alcohol content. While the initial spike was pronounced, the market continues to evolve as hygiene consciousness persists. The pandemic is a medium for long-term behavioral changes, embedding hand sanitizers into everyday routines. As global health dynamics shift, the sanitizer market remains dynamic, reflecting ongoing adaptation to new norms and sustained demand for effective hygiene solutions.
Key Players Landscape and Outlook
The global hand sanitizer market features a competitive landscape with several key players influencing trends and dynamics. Prominent companies such as Procter & Gamble, Reckitt Benckiser Group, and Unilever dominate the market, leveraging extensive product portfolios and global distribution networks. These industry giants have played a pivotal role in shaping consumer preferences by introducing diverse formulations tailored to different needs, including gels, liquids, and foams.
Innovation has been a driving force, with companies like 3M introducing touchless dispensers and sustainable packaging solutions. Additionally, the market has witnessed the rise of niche players focusing on organic and natural formulations. Regional players contribute to market diversity with localized offerings, especially in Asia-Pacific and Europe.
For instance, in Nov 2022, Reckitt and ESSITY collaborated to introduce a line of co-branded disinfection products for customers in the professional hygiene market. The products combine the strength of their respective brands across four European countries. The new range includes hand sanitizer gel in recyclable and collapsible bottles.
All segments will be provided for all regions and countries covered
Companies mentioned above DONOT hold any order as per market share and can be changed as per information available during research work