![]() |
市場調査レポート
商品コード
1439190
自動車用音声認識システムの世界市場の評価:車両タイプ別、用途別、技術別、車両クラス別、地域別、機会、予測(2017年~2031年)Automotive Voice Recognition System Market Assessment, By Vehicle Type, By Application, By Technology, By Vehicle Class, By Region, Opportunities and Forecast, 2017-2031F |
||||||
カスタマイズ可能
|
自動車用音声認識システムの世界市場の評価:車両タイプ別、用途別、技術別、車両クラス別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年02月28日
発行: Market Xcel - Markets and Data
ページ情報: 英文 225 Pages
納期: 3~5営業日
|
世界の自動車用音声認識システムの市場規模は、2023年の25億1,000万米ドルから2031年に47億米ドルに達し、予測期間の2024年~2031年にCAGRで8.15%の成長が見込まれています。先進の車両の登場が、装置製造産業に付加価値を与えています。テレマティクスからエンジントランスミッションに至るまで、新たな追加ツールが自動車産業に革命をもたらしています。スマートキーシステム、フォブ、音声認識システムなどの先進のセキュリティ機能が導入されています。AI、IoT、スマート制御システムの統合が市場成長を促進すると予測されます。
さらに、ナビゲーション、音楽再生、空調制御、スマートホームデバイスなどの拡張制御を備えたスマート音声認識システムの追加により、市場における音声認識システムの需要が増加しています。輸入税率引き下げに伴うプレミアム車の売上の増加と新型車の発売が市場成長を後押ししています。長期的には、消費者の所得が増加し、贅沢品や快適さに費やすことができるようになるため、より多くの自動車が生産および販売されると予測されます。インフォテインメントとハイテクサービスは、安全性、快適性を提供し、若い消費者に好まれると予測されます。そのため、自動車ブランドは音声認識システムや制御システムを最先端技術でアップグレードしています。
例えば2024年1月、Volkswagen GmbHは、AIベースのチャットボックスChatGPTとIDA音声アシスタントを統合した初の自動車を発表しました。この機能は、技術パートナーであるCerence Inc.が開発したCerence Chat Proです。Cerence Chat Proは、ChatGPTとのインテリジェントな自動車グレードの統合を提供します。
市場力学に付加価値を与えるChatGPTと安全性力学の統合
Chat GPTの登場と自動車用AIとの統合は、音声認識技術を一変させました。音声認識システムは、車両の安全性を高めるのに役立ち、ドライバーが物理的にボタンに触れることなく、さまざまな車両機能を利用して運転できるようにします。さらにChatGPTには、見たり、聞いたり、話したりする機能があり、車両がリアルタイムで会話し、応答するのに役立ちます。マルチモーダル機能は、画像と音声入力によるIoTとコネクテッドカー技術を可能にします。自動車メーカーは車両の進歩と電気自動車の高い採用率に注力しており、市場成長を促進しています。
電気自動車は、車両のトランスミッションや、ECU管理、ORVM制御などの他の機能をデジタル化しています。したがって、電気自動車やハイブリッド車の売上の増加は、自動車用音声認識システムの需要を増加させます。
ミッドレンジ車のプレミアム機能の追加が市場成長を促進
ジェネレーティブAIの台頭により、自動車のセキュリティが一層強化されました。車両の接続性と安全性に対する需要の高まりが、市場成長に付加価値を与えています。以前は、音声認識システムはプレミアム車クラスに限られていました。しかし、アクセシビリティの向上と積極的な市場競合により、これらのシステムは中級車クラスにも搭載されるようになり、市場成長が拡大しています。
その結果、市場ではコネクテッドカーや自律走行車の売上の増加、車両の安全性向上へのシフト、ファミリーセダンやコンパクトSUVなどの中価格帯車両における音声認識の普及が見込まれています。ハンズフリーの車内操作やテレマティクスの強化に対する需要の高まりは、装置メーカーに自然言語処理(NLP)技術による認識技術のアップグレードを促しています。さらに、新型EVにはADAS、スマートキー、マルチ音声コマンドシステムが搭載されつつあります。
例えば2023年7月、MG Motor UK Limited(Morris Garages)は、自律走行レベル2(ADAS)とスマートキーシステムを搭載した2023 ZS EVを発売しました。この車両には、サンルーフ、AC、ナビゲーションなど100超の音声認識コマンドコントロールが搭載されています。
当レポートでは、世界の自動車用音声認識システム市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global automotive voice recognition system market is projected to witness a CAGR of 8.15% during the forecast period 2024-2031, growing from USD 2.51 billion in 2023 to USD 4.7 billion in 2031. The advent of advanced vehicles has added value to the equipment manufacturing industries. New additional tools are revolutionizing the automotive industry, from telematics to engine transmission. Advanced security features, such as smart key systems, fob, and voice recognition systems, are being introduced. The integration of artificial intelligence, IoT, and smart control systems is anticipated to fuel market growth.
Furthermore, adding a smart voice recognition system with extended controls like navigation, music playback, climate control, and smart home devices is increasing the demand for voice cognition systems in the market. Increased sales of premium vehicles with reduced import rates and the launch of new vehicles are fueling the market growth. In the long run, more cars are expected to be produced and sold as consumers' incomes increase with their ability to spend more on luxury and comfort. Infotainment and tech services are expected to provide safety, comfort, and favorable preferences for young consumers. Hence, automotive brands are upgrading their voice recognition and control systems with cutting-edge technology.
For instance, in January 2024, Volkswagen GmbH presented its first vehicles by integrating an artificial intelligence-based chatbox, ChatGPT, and the IDA voice assistant. The feature is Cerence Chat Pro, developed by Cerence Inc., a technology partner. Cerence Chat Pro provides an intelligent automotive-grade integration with ChatGPT.
Integration of ChatGPT and Safety Dynamics to Add Value to the Market Dynamics
The advent of chat GPT, along with its integration with automotive AI, has transformed voice recognition technology. Voice recognition systems help enhance vehicle safety and allow drivers to navigate through different vehicle functions without physically touching the buttons. Furthermore, ChatGPT includes the capacity to see, hear, and speak, which helps vehicles talk and respond in real-time. The multimodal capability enables the IoT and connected car technology with image and voice inputs. Automotive manufacturers' focus on advancing vehicles along with the higher adoption of electric vehicles, propelling the market growth.
Electric vehicles have digitized vehicle transmissions and other functions like ECU management, and ORVM controls. Hence, the increased sales of electric or hybrid vehicles positively increase the demand for automotive voice recognition systems.
Addition of Premium Features in Mid-Range Vehicles to Fuel Market Growth
The rise of generative AI has added layers to vehicle security. The increasing demand for vehicle connectivity and safety is adding value to the market growth. Earlier, voice recognition systems were limited to the premium vehicle class. However, increasing accessibility and aggressive market competition have enabled these systems to be in the mid-range vehicle class, expanding the market growth.
As a result, the market is expected to see an increase in connected and autonomous vehicle sales, a shift towards more vehicle safety, and voice recognition in mid-priced vehicles such as family sedans or compact SUVs. The higher demand for hands-free in-car controls and enhanced telematics push equipment manufacturers to upgrade recognition technology with natural language processing (NLP) technologies. Additionally, new EVs are coming with ADAS, smart key, and multiple voice command systems.
For instance, in July 2023, MG Motor UK Limited (Morris Garages) launched a 2023 ZS EV with Autonomous Level-2 (ADAS) and smart key systems. The vehicle has 100+ voice recognition command controls for sunroof, AC, navigation, and more.
Government Focus on Vehicle Security to Propel Market Growth
The government supports the industry related to driver safety concerns, promotion of electric vehicles, and regulatory compliances. Automotive Artificial Intelligence (AI) is expanding its scope into manufacturing, supply chain optimization, cybersecurity, quality control, and defect detection. The government delivers subsidies and incentives to manufacturers and end-users for promoting electric vehicles. The government considers security and data privacy at the top of the list. The security issues in autonomous vehicles are due to the complexity of the AI algorithms and the difficulties in adapting them to real-world driving conditions. The voice recognition systems support the transition phase of modern automotive, so the government is supporting the automotive equipment industry.
For instance, in September 2023, the Union government of India announced the standard operating procedures (SOPs) for the Production Linked Incentives (PLI) scheme for the extended automobile sector with new technological penetration. One can apply for incentives by submitting a testing and certification application for products using cutting-edge automotive technology.
Luxury Vehicle Leads with Enhanced Comfort and Convenience
The luxury segment is expected to lead the market based on vehicle class. The growth is attributed to the increasing demand for extended comfort features. Multi-speaker setups with natural language processing and automated tools, based on artificial intelligence, are transforming the market dynamics. However, the economy segment is anticipated to grow accelerated due to its higher absorption and integration with the latest technology. Furthermore, the integration of centralization functions in luxury vehicles with more than a hundred controls and additional features is propelling the segment's growth. Alongside, the higher cost of certain voice recognition and control systems limit it to the luxury vehicle class, adding value to the segmental growth.
For instance, in June 2023, Mercedes-Benz Group AG integrated ChatGPT with MBUX infotainment system through Azure OpenAI service. It powers the vehicles with the enterprise-grade capabilities of Microsoft's cloud and AU platform. The system complements Mercedes with intuitive voice control through "Hey Mercedes".
Asia-Pacific Dominates the Market
Asia-Pacific is expected to lead the automotive voice recognition system market during the forecast period. The growth is expected due to the rising innovation in the auto manufacturing spaces in the region. Furthermore, emerging economies with expanding local automotive brands, technological tie-ups, and increased adoption are thriving in the regional market. Increasing per capita income and integrating cloud and AI services into voice recognition and control systems will likely positively impact the market. The adoption of ADAS technology among native automotive brands delivers affordable autonomous vehicles with features like voice recognition, smart keys, and advanced infotainment systems. China's focus on increasing the production of advanced infotainment systems, along with India's extended research on autonomous vehicles and driver comfort, is making Asia-Pacific the hub for the latest technologies.
For instance, in June 2023, MG Motor India announced its partnership with Jio platforms to deliver an industry-first broad range of connected car features. The integration delivers Hinglish Voice Assistant-enabled, powered by Jio's Digital Assets in its newly launched Comet EV.
Future Market Scenario (2024 - 2031F)
Extended research, higher sales of luxury vehicles, and increasing demand for autonomous vehicles are anticipated to accelerate the market expansion during the forecast period.
Higher sales of electric and hybrid vehicles with cloud connectivity and multimodal voice controls will likely enhance the market dynamics.
The application of natural language processing and enhanced response is projected to make talking cars possible.
The chatGPT-based response system will deliver better automotive voice recognition systems.
Key Players Landscape and Outlook
Key players in the automotive voice recognition system focus on delivering comfort and convenience to the end-users. The merger and partnership between communication solution providers and automotive manufacturers are central to the competitor landscape. The vendors focus on making their platform more inclusive, allowing it to integrate with a centralized system to deliver a long range of voice-controlled functions. Furthermore, the role of ChatGPT, generative AI, and IoT deployment impact the market offerings.
For instance, in October 2023, SoundHound Inc. debuted an advanced feature allowing drivers to communicate with the vehicle's user manual and get all the solutions through the user manual book. The feature augments SoundHound Chat AI for Automotive, linking the brand's voice AI to ChatGPT and other generative AI conversational systems.
In January 2024, Sensory Inc. introduced its state-of-the-art AI automotive platform at CES 2024. The system consists of advanced AI, voice, and vision technologies. The brand claims it is a revolutionary step in user-vehicle interaction.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.