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市場調査レポート
商品コード
1429024
ワインコルクの世界市場の評価:材料別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Wine Corks Market Assessment, By Material [Natural, Synthetic], By End-user [Wine Manufacturers, Wine Retailers, Restaurants and Bars, Others], By Distribution Channel [Offline, Online] By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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ワインコルクの世界市場の評価:材料別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年02月20日
発行: Market Xcel - Markets and Data
ページ情報: 英文 220 Pages
納期: 3~5営業日
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世界のワインコルクの市場規模は、2023年の65億1,000万米ドルから2031年に101億4,000万米ドルに達し、2024年~2031年の予測期間にCAGRで5.7%の成長が見込まれています。社交の場でのプレミアムワインの需要と消費の増加、高級料理の体験の向上、さまざまな機会や祝いの席でコルクを抜く習慣の増加、地域や地元のワインへの選好の高まりなどが、ワインコルク市場の成長を支える主な要因です。
湿気のコントロール、こぼれの防止、微生物の繁殖を防ぐ酸化剤の調整といった機能が世界中でワインコルクの需要を高め、消費者に人気の選択肢となっています。Catalan Cork InstituteのCork Center研究室が近年実施した調査によると、Penin Guideに掲載されたもっとも価値あるワインの96%をコルク栓が密封しています。
ワインツーリズムが高まり、ブドウ園やワイナリーを訪れる消費者が増えています。ワイナリーを訪れ、テイスティングに参加する体験は、天然コルクの使用を含む伝統的なワイン造りの慣習とのつながりを伴うことが多いです。この体験は消費者の選好に影響を与え、コルク栓ワインの需要に寄与する可能性があります。スクリューキャップや合成コルクなどの代替栓が特定の市場で人気を博している一方で、天然コルクはそのワインにまつわる信頼性から、かなりの消費者に好まれ続けています。消費者の選好が、より多様なワインのスタイルや栓の種類にシフトしていることが、天然コルクの需要の増加にさらに寄与する可能性があります。
Amorim Cork, S.A.は2023年11月、リサイクル団体Save Our Soles、R.M. Williams、Dan Murphyの酒店チェーンと共同で、オーストラリアでリサイクルプログラム「ReCork」を開始しました。リサイクルされたコルクはワインの栓に使われるほか、ファッション、航空宇宙、建築、公共スペース、自動車、建設などの他の部門でも活用される可能性があります。コルクのユニークな特性と持続可能な特性が、これらの部門に付加価値を与えています。「ReCork」キャンペーンにより、消費者はDan Murphyの52店舗で使用済みのワインコルクを返却することができ、その後、コルクは粉砕工場に送られ、小さな粒子に粉砕されました。
カタリストとして作用する、持続可能で環境にやさしい包装ソリューション
消費者の間で環境保護への意識が高まるにつれ、合成樹脂の栓よりもコルクのような生分解性の天然の包装材への選好が強くなっています。消費者の環境意識が高まるにつれ、コルク栓など持続可能で生分解性のある包装材への需要が高まる可能性があります。天然コルクは再生可能な資源であり、環境意識の高い消費者の選好に合致しています。
持続可能なワインコルクの生産は、代替の栓よりもエネルギー消費が少なく、排出も少ないことが多いです。カーボンフットプリントの削減は、気候変動を緩和し、ワインコルク産業における環境に配慮した慣行を促進する取り組みと一致します。さらに、環境にやさしい製品を求める消費者の動向とも一致し、ワインコルク産業のエコロジカルフットプリントに好影響を与えます。
2023年10月、VinventionsはNomacorc Green Lineシリーズの栓について、新たなカーボンフットプリント調査を実施しました。この調査はISO 14067:2018に準拠して行われました。分析の結果、同社の栓がコルク市場セグメントにおいてネットゼロカーボンフットプリント製品であることが確認されました。
ワインの栓を含む持続可能な包装は、消費者から好意的に見られています。持続可能なワインコルクなど、環境にやさしい材料の使用を通じて持続可能性へのコミットメントを強調するブランドは、イメージを向上させ、環境を重視する成長市場セグメントにアピールすることができます。したがって、こうした要因が予測期間に市場成長を後押しする見込みです。
当レポートでは、世界のワインコルク市場について調査分析し、市場規模と予測、市場力学、主要企業情勢と見通しなどを提供しています。
Global wine corks market is projected to witness a CAGR of 5.7% during the forecast period 2024-2031, growing from USD 6.51 billion in 2023 to USD 10.14 billion in 2031. Increasing demand and consumption of premium wines as part of social gatherings, rising fine dining experiences, ever growing tradition of popping cork on several occasions and celebrations, and rising preference for regional or local wines are among a few major drivers behind the growth of wine cork market.
Features such as controlling moisture, prevention of spillage, and regulation of oxidants to prevent the growth of microorganisms have fueled the demand for wine corks globally, making them a popular choice among consumers. According to a recent survey conducted by the Cork Center laboratory at the Catalan Cork Institute, cork stoppers seal 96% of the best value wines in the Penin Guide.
Wine tourism is rising, with more consumers visiting vineyards and wineries. The experience of visiting a winery and participating in tastings often involves a connection to traditional winemaking practices, including the use of natural corks. The experience can influence consumer preferences and contribute to the demand for cork-sealed wines. While alternative closures, such as screw caps and synthetic corks, have gained popularity in certain markets, natural corks are continued to be preferred by a significant segment of consumers due to their authenticity associated with the wine. Shifts in consumer preferences toward a more diverse range of wine styles and closure types may contribute further to an increase in demand for natural corks.
Amorim Cork, S.A. launched ReCork, a recycling program in Australia in November 2023, in association with a recycling organization, Save Our Soles, R.M. Williams, and Dan Murphy's liquor store chain. Recycled corks are used to close wine and can be utilized in other sectors such as fashion, aerospace, architecture, public spaces, motor vehicles, and construction. Cork's unique properties and sustainability characteristics add value to these sectors. The ReCork campaign enabled the consumers to return their used wine corks at 52 stores of Dan Murphy, which were then sent to a granulating plant where the corks were grounded into small particles.
Sustainable and Eco-Friendly Packaging Solutions Acting as a Catalyst
With the rising awareness of environmental preservation among consumers, there is a strong preference for biodegradable and natural packaging materials like cork over synthetic closures. As consumers become more environmentally conscious, the demand for sustainable and biodegradable packaging, including cork closures, may rise. Natural cork is a renewable resource that aligns with environmentally conscious consumers' preferences.
The production of sustainable wine corks often involves lower energy consumption and fewer emissions than alternative closure options. Reducing carbon footprint aligns with efforts to mitigate climate change and promote environmentally responsible practices in the wine cork industry. It further aligns with the broader trend of consumers seeking eco-friendly products, positively impacting the wine cork industry's ecological footprint.
In October 2023, Vinventions conducted a new carbon footprint study for their Nomacorc Green Line range of closures. The study was commissioned in accordance with ISO standard 14067:2018. The analysis confirmed that their closures remained for Net Zero Carbon Footprint products in the cork market segment.
Sustainable packaging, including wine closures, is viewed favorably by consumers. Brands that emphasize their commitment to sustainability through the use of eco-friendly materials, such as sustainable wine corks, can enhance their image and appeal to a growing market segment that values environment. Thus, such factors will boost the market's growth during the forecast period.
Thus, understanding the changing preferences of the consumers and catering to the dynamic market, the companies have started manufacturing synthetic wine corks to solve the issues of the natural wine cork and maintain their place in the market.
Synthetic Corks Dominate the Market
Synthetic corks have become increasingly famous due to their cheaper cost, ease of availability, product consistency, and standardization. Synthetic corks offer an extended lifespan of wine as compared to natural cork. It is because the material used in the production is not natural, eliminating the risk of cork taint, which is a crucial concern in storing wine for a longer duration. Moreover, synthetic corks exhibit consistent and predetermined oxygen transfer rates which help the manufacturers understand wine's expiry date. Their antibacterial properties and secure seal closures contribute to anticipated growth in the segment during the forecast period.
Vinventions, introduced its first cork closure for still wines, Nomacorc Ocean Cork, in February 2023. To protect the ocean and wine, the raw material of the cork was derived from Ocean Bound Plastic, leading to synthetic closure solutions. To introduce their latest wine cork closure to the market, Vinventions selected the Damarino white wine from the Sicilian winery Donnafugata and the Bouey winery situated in the Medoc, France. The adoption of synthetic cork by Donnafugata is anticipated to contribute to the recycling of 1.15 tonnes of waste.
The Popularity of Alternative Closures Hamper the Growth
The rising popularity of alternative bottle closures such as screw caps are posing a threat to the market. These bottle closure alternatives are preferred over cork due to their advantages like lower production costs, convenience, and consistent quality, resulting in a shift towards them. People are replacing natural corks as they lead to cork taints, inconsistency, oxidation and growing environmental concerns.
Cork taints are very common issue with natural wine corks and people are replacing them with alternative options such as glass stoppers and screw caps which provide reliability and reduce the risk of cork taints. Moreover, the natural corks provide inconsistency in the quality, hence, alternatives are gaining popularity to maintain the quality of wine over time. Oxidation control becomes a concern as preventing oxidation is extremely important to maintain the freshness of the wine and its taste.
Apart from it, different wines may require different closure types to optimize their aging and development. Winemakers may choose closures that best suit the characteristics of their specific wines.
More Consumption of Wine Fuels the Market
Wine cork, being a complementary product of wine, is experiencing growth in the market as the demand for wine increases. Whenever there is a production of wine, wine corks are required by the manufacturers as a part of packaging material for their bottles.
Natural cork closures are traditionally associated with premium and high-end wines. Thus, as consumers seek higher-quality and more expensive wines, the demand for natural corks boosts the growth of the market. Many wine enthusiasts associate natural cork closures with a sense of tradition, authenticity, and perceived quality, thus, fueling the growth of the market.
Dynamic trends in the global wine industry influence the demand for wine corks. Industry trends that emphasize the use of natural cork closures for specific wine styles or regions can contribute to an overall expansion of demand.
To expand the product offerings, Diam Bouchage introduced a range of closure solutions in January 2023, best adapted to their wines. Diam Bouchage further expanded its range of corks for still wines. Since every wine has a specific requirement in terms of oxygen transfer rates, to maintain the authentic taste of wines, the French cork-producer offered a varied options to its consumers. It was applicable to the Diam 10 and Diam 30 corks which were developed for long-maturing wines.
Future Market Scenario (2024 - 2031F)
More sustainable, biodegradable, and renewable corks will be used in the coming environmental crisis, as preferences will shift towards more efficient practices.
Innovations and technological advancements will lead to a rise in the use of alternative materials used to produce corks. More durable, leak proof, and air-tight cork closures will dominate the market as the manufacturers are looking for closure solutions that increase the shelf-life of the wine along with the maintenance of its taste and quality.
Key Players Landscape and Outlook
The key players, including manufacturers and brands, are providing a cut-throat competition for each other. They are continuously innovating their products frequently to keep their consumers' interest and establish their market presence.
In August 2022, Waterloo Container extended its agreement with Amcor Flexibles Capsules, Canada, solidifying its position as the leading distributor of the STELVIN brand closure for wine bottles in the U.S. East Coast territory. The partnership combines a comprehensive range of products and services tailored for wineries in the U.S. and Canada. A diverse selection of customizable offerings from Amcor Flexibles further enriches it. Waterloo Container, with its array of brand-enhancing services and strong customer support, contributes to a comprehensive suite of solutions for beverage packaging and branding.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.