インドのeゲーミング市場の評価：プラットフォームタイプ別、ゲームタイプ別、ゲームカテゴリー別、地域別、機会、予測、2017年～2031年

インドのeゲーミングの市場規模は、2024年～2031年の予測期間中に25.37％のCAGRで拡大し、2023年の17億1,000万米ドルから2031年には104億4,000万米ドルに成長すると予測されています。同市場は、インターネット普及率の上昇、スマートフォンの普及、若者人口の急増に後押しされ、近年大きく成長しています。Tier-IIおよびTier-III都市におけるブロードバンド接続の普及は、データコストの削減とスマートフォンの手頃な価格と相まって、eゲーミングへのアクセスを民主的に拡大しました。特筆すべきは、インドでは現在、インターネットユーザーの2人に1人がゲーマーであり、オンライン取引参加者の3人に1人が有料ゲーマーであることで、オンラインゲームの影響力が浸透していることが浮き彫りになっています。

モバイル、パソコン、コンソールを含む多様なゲーム情勢により、インドは世界のゲーム産業における重要な地域として台頭しています。インド・ゲームショー（IGS）2023では、テクノロジー・ショーケース、アニメーション、ゲーミフィケーション、ゲームゾーン、モノのインターネット、新興企業、スキル・市場開発、デジタル・インディア、メイク・インディアなど、さまざまな分野が取り上げられました。このイベントは、優秀なゲーム開発者を生み出すことに重点を置き、コスト競争力を高めるという業界のコミットメントを強調しています。

さらに、eゲーミング産業は投資を呼び込み、国産ゲームスタジオの発展や、魅力的で文化的に関連性の高いコンテンツの創造につながっています。デジタルインフラが改善し続ける中、インドのeゲーミング市場はさらに拡大する態勢にあり、国内外の利害関係者にチャンスをもたらしています。さらに、ブロックチェーンベースの技術の統合により、セキュリティと信頼性が強化され、プレイヤーに堅牢なゲーム環境を提供しています。

当レポートでは、インドのeゲーミング市場について調査し、市場の概要とともに、プラットフォームタイプ別、ゲームタイプ別、ゲームカテゴリー別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 インドのeゲーミング市場の見通し、2017年～2031年

• 市場規模と予測
• 市場シェアと予測
• 企業別市場シェア（％）、2023年

第6章 市場マッピング、2023年

第7章 マクロ環境と産業構造

• 供給需要分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

第9章 主要参入企業の情勢

第10章 価格分析

第11章 ケーススタディ

第12章 主要参入企業の見通し

• Nazara Technologies Limited
• JetSynthesis Private Limited
• Jio Infocomm Ltd. (Jio Games)
• Moonfrog Labs Pvt Ltd.
• Playsimple Games Pvt. Ltd.
• Electronic Arts Inc.
• GSN Games Inc.
• Juego Studio Private Limited
• Nintendo Co. Ltd.
• Nilee Games and Future Technologies Pvt. Ltd.

第13章 戦略的提言

第14章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India E-Gaming Market, By Value, In USD Billion, FY2017-FY2031F
• Figure 2. India E-Gaming Market, By Volume, In Number of Gamers, FY2017-FY2031F
• Figure 3. India E-Gaming Market Share (%), By Type of Platform, FY2017-FY2031F
• Figure 4. India E-Gaming Market Share (%), By Type of Games, FY2017-FY2031F
• Figure 5. India E-Gaming Market Share (%), By Type of Games Category, FY2017-FY2031F
• Figure 6. India E-Gaming Market Share (%), By Region, FY2017-FY2031F
• Figure 7. By Type of Platform Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 8. By Type of Games Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 9. By Type of Games Category Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023

India e-gaming market is projected to witness a CAGR of 25.37% during the forecast period FY2024-FY2031, growing from USD 1.71 billion in FY2023 to USD 10.44 billion in FY2031. The market has grown substantially in recent years, fueled by increasing internet penetration, smartphone adoption, and a burgeoning youth population. The widespread development of broadband connectivity in Tier-II and Tier-III cities, coupled with reduced data costs and affordability of smartphones, has democratically expanded e-gaming access. Notably, every second internet user in India is now a gamer, and every third online transaction participant is a paying gamer, underscoring the pervasive influence of online gaming.

With a diverse gaming landscape encompassing mobile, personal computers, and consoles, India has emerged as a significant player in the global gaming industry. The market is undergoing a transformative phase, evident from the highlights of India Gaming Show (IGS) 2023, which encompassed diverse areas such as technology showcase, animation, gamification, gaming zones, Internet of Things, start-ups, skills and skill development, Digital India, and Make in India. The event, with its focus on generating a talented pool of game developers, emphasize the industry's commitment to increasing cost-competitiveness.

Additionally, the e-gaming industry has attracted investments, leading to the development of indigenous game studios and the creation of engaging, culturally relevant content. As digital infrastructure continues to improve, the Indian e-gaming market is poised for further expansion, presenting opportunities for both domestic and international stakeholders. Furthermore, the integration of blockchain-based technologies has bolstered security and reliability, providing players with a robust gaming environment.

Innovative Brand Strategies and Emerging Startups Drive the Market Growth

The e-gaming market in India is experiencing rapid growth, owing to the rise of digital payments and innovative monetization models like in-app branding. Brands like United Colors of Benetton (UCB) and Toyota are creating trends in the e-gaming world. For instance, in December 2023, Toyota engaged with its Asian audience through the e-Motorsport event TOYOTA GAZOO Racing GT Cup on Gran Turismo, live-streamed on various platforms such as Twitch, Facebook, YouTube, and Twitter, allowing gamers to race using Toyota sports cars. Therefore, brands capitalize on the online gaming market for product launches, events, and innovative monetization avenues.

In the last three years, several e-gaming startups have emerged in the country, leading to the establishment of three gaming unicorns i.e. Mobile Premier League (MPL), Dream Sports, and Games 24 Seven. Furthermore, Nazara has achieved the distinction of being the first listed gaming company in India. International giants like Electronic Arts (FIFA), Rockstar Games (Call of Duty), Ubisoft, and Zynga play a significant role in the country's e-gaming landscape.

The growth aligns with the government's Start-up India and Atmanirbhar Bharat initiatives, fostering a vibrant startup culture and a robust ecosystem for innovation and entrepreneurship in India. With a supportive environment, the collaborative efforts of startups, established companies, and global gaming giants are propelling India into a transformative era of engaging entertainment experiences.

Increasing Women Participation Fuels Market Growth

The rising participation of women in e-gaming is reshaping the gaming landscape, creating a more diverse player base and expanding the market for e-gaming related products and services in India. As the number of women engaging in competitive gaming increases, there is a notable surge in demand for gaming hardware, peripherals, merchandise, and related products. The 'State of India Gaming Report 2022' underscores this trend, revealing that 40% of the total e-gaming players in India are women.

To foster inclusivity, women-only tournaments and initiatives encouraging female gamers have gained prominence. Organizations focused on diversity and inclusion in the e-sports industry actively contribute to a more balanced representation. According to the study, Indian gamers, on average, spend 8.5 to 11 hours per week being immersed in gaming, with women dedicating more time (11.2 hours/week) than males (10.2 hours/week). It underscores the growing influence of women in e-gaming and highlight their significant contribution to the overall engagement and dynamism of the Indian e-gaming market.

Gen-Z's Growing Interest Impact Market Surge

The growing interest of Gen-Zs play a pivotal role in propelling the India e-gaming market. With a staggering population of around 375 million, Gen-Z is a digitally immersed generation, spending up to eight hours a day online, primarily on smartphones. Social media serves as their main source of news, indicating their reliance on digital platforms for information. Recognizing their value for social connections, brands are adapting content creation to align with Gen Z's preferences, and e-gaming has become a significant aspect of their entertainment and engagement.

Furthermore, Gen Z's focus on brands incorporating purpose and social responsibility in their values. It is crucial for brands to anticipate the rise of Gen Alpha, the succeeding generation, with unique preferences and behaviors. Gen-Z's relationship with the virtual world is distinctive, marked by early exposure to technology, inclination for immediate gratification, and shorter attention spans. These dynamics make gaming a significant aspect of their lives, providing emotions like adrenaline rushes and knowledge crucial to young individuals. In navigating the landscape, a balance must be maintained to ensure good content for the burgeoning interest of Gen Z in e-gaming.

Mobile Gaming Takes the Crown

Mobile gaming stands as the dominant type of platform in India e-gaming market, with a staggering 15 billion app downloads in FY2022, securing a substantial 17% share of the global market. One prominent example of youth engagement in the Indian e-gaming industry is the tremendous popularity of the game "PlayerUnknown's Battlegrounds Mobile" (PUBG Mobile) among young gamers. PUBG Mobile became a sensation among Indian millennials and Generation-Z, attracting millions of players and viewers.

Mobile gaming dominates the Indian e-gaming landscape with an overwhelming 96.8% share. The market dominance is underpinned by key factors such as the cost-effectiveness of mobile devices compared to other platforms and the extensive availability of diverse game titles, including a wide array of free-to-play options. The business implications are profound, as the surge in India's gaming user base, driven by accessibility and a diverse range of gaming choices, underscoring the strategic significance of the mobile gaming segment.

Future Market Scenario (FY2024 - FY2031F)

The future of e-gaming market in India appears promising, marked by transformative trends reshaping the industry. With a burgeoning user base, driven predominantly by the tech-savvy Gen Z population, the landscape is evolving dynamically. Key trends include the rise of mobile gaming, bolstered by increased smartphone penetration and connectivity improvements. The integration of advanced technologies like augmented reality (AR) and virtual reality (VR) is set to redefine the e-gaming experience, immersing players in more interactive and engaging environments.

E-sports is poised for exponential growth, with professional gaming tournaments and leagues capturing widespread attention. Collaborations between gaming platforms and mainstream media, along with the advent of cloud gaming services, are anticipated to expand the market reach further. Moreover, the importance of community building and content creation in shaping the future of e-gaming. Social interaction, personalized gaming experiences, and innovative monetization models are expected to drive sustained engagement. Overall, the future scenario envisages a robust and diversified e-gaming ecosystem in India, offering a blend of cutting-edge technology, immersive experiences, and a thriving community culture.

Key Players Landscape and Outlook

Several strategies opted by major players in the market collectively contribute to the growth and development of the e-gaming industry in India, allowing players to establish a strong presence, engage with fans, attract sponsors, and drive the overall industry forward.

The major players in the industry focus on expansion. For instance, Nazara Technologies Limited has been focused on expanding its gaming and esports ecosystem by partnering with various stakeholders. Nazara Technologies has collaborated with global gaming and esports companies like ESL to organize and promote e-gaming tournaments and events in India.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. In-Game Subscription
  • 4.4.2. Game Preference
  • 4.4.3. User Interface
  • 4.4.4. User Experience
  • 4.4.5. Customer Support
• 4.5. Frequency of Playing
• 4.6. Medium of Purchase
• 4.7. Participation in Sponsored Events
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India E-Gaming Market Outlook, FY2017 -FY2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share & Forecast
  • 5.2.1. By Type of Platform
    • 5.2.1.1. Mobile and Tablets
    • 5.2.1.2. PC-Based
    • 5.2.1.3. Console-Based
  • 5.2.2. By Type of Games
    • 5.2.2.1. Multiplayer Online Battle Arena
    • 5.2.2.2. Player Vs. Player
    • 5.2.2.3. First-Person Shooters
    • 5.2.2.4. Real-Time Strategy
  • 5.2.3. By Type of Games Category
    • 5.2.3.1. Action
    • 5.2.3.2. Educational
    • 5.2.3.3. Racing
    • 5.2.3.4. Sports
    • 5.2.3.5. Simulation
    • 5.2.3.6. Others
  • 5.2.4. By Region
    • 5.2.4.1. East
    • 5.2.4.2. West and central
    • 5.2.4.3. North
    • 5.2.4.4. South
• 5.3. By Company Market Share (%), FY2023

6. Market Mapping, FY2023

• 6.1. By Type of Platform
• 6.2. By Type of Games
• 6.3. By Type of Games Category
• 6.4. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Player's Outlook

• 12.1. Nazara Technologies Limited
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. JetSynthesis Private Limited
• 12.3. Jio Infocomm Ltd. (Jio Games)
• 12.4. Moonfrog Labs Pvt Ltd.
• 12.5. Playsimple Games Pvt. Ltd.
• 12.6. Electronic Arts Inc.
• 12.7. GSN Games Inc.
• 12.8. Juego Studio Private Limited
• 12.9. Nintendo Co. Ltd.
• 12.10. Nilee Games and Future Technologies Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer