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表紙：RTDティーの世界市場の評価：製品タイプ別、フレーバー別、成分選好別、形式別、カフェイン含有別、カテゴリ別、包装別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）
市場調査レポート
商品コード
1408050

RTDティーの世界市場の評価：製品タイプ別、フレーバー別、成分選好別、形式別、カフェイン含有別、カテゴリ別、包装別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

Ready to Drink Tea Market Assessment, By Product Type, Flavour, Ingredient Preferences, Form, Caffeine Content, Category, Packaging, Price Range, End-user, Distribution Channel, Region, Opportunities & Forecast, 2017-2031F

出版日
ページ情報
英文 215 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
RTDティーの世界市場の評価：製品タイプ別、フレーバー別、成分選好別、形式別、カフェイン含有別、カテゴリ別、包装別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）
出版日: 2024年01月15日
発行: Market Xcel - Markets and Data
ページ情報: 英文 215 Pages
納期: 3～5営業日
GIIご利用のメリット
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  • 概要
  • 図表
  • 目次
概要

世界のRTDティーの市場規模は、2023年に375億米ドル、2031年までに545億7,000万米ドルに達し、予測期間の2024年～2031年にCAGRで4.80%の成長が見込まれています。市場は、ライフスタイルの変化、ソーシャルメディアの影響、ダイナミックな文化の重視の高まりにより、注目すべき成長を示しています。かつてはニッチ製品であったRTDティーは、今や主流となっています。

市場では、さまざまな種類の茶に対する需要が高まっています。市場の主要企業は、消費者の選好の違いに対応した幅広い選択肢を提供しています。ジンジャーやハチミツからペパーミントやカモミールまで、さまざまなフレーバーが入手可能なことも、市場成長をさらに後押ししています。近年では、さまざまな紅茶ブランドが消費者のダイナミックな選好に応えるため、数多くの専門店を立ち上げています。

さらに、多様化する文化と消費者の意識の高まりが、市場の拡大に大きな役割を果たしています。主要ブランドは専門店を通じて消費者の関心を高め、さまざまな種類の茶を試してみたいという欲求を促進しています。消費者は現在、オンラインやオフラインの方法で製品に簡単にアクセスできるようになり、より身近で便利に試せるようになっています。

市場は、米国、中国、日本、カナダ、インドネシアといった国々に支配されており、これらの国々の紅茶マニアの消費者が売上を促進しています。一方アジア太平洋は、RTDティー産業が登場して紅茶愛好者が増加しており、市場拡大の大きな機会を示しています。

消費者が流されやすく、新しいものを試すのに熱中していることで、市場は拡大し、RTDティーは飲料産業の主要企業となっています。

茶市場の拡大がRTDティーの需要を押し上げる

世界のRTDティー市場は、茶産業の成長に大きな影響を受けています。Food and Agricultural Organisationの報告によると、世界全体の紅茶消費は過去10年間で毎年3.5％増加し、2021年に約640万トンに達すると推定されています。紅茶産業が拡大するにつれて、RTDティー産業への需要も高まっています。茶の多様性がますます重視されていることが、日常生活に欠かせないものとしてこの成長を後押ししています。人々は健康のために茶を飲み、ライフスタイルに取り入れています。RTDティー市場は、人々のペースの速い生活のために人気を博しています。RTDティーにおける茶産業の革新は、幅広い選好やタイプとともに、消費者の多様でダイナミックな選好に応えています。

炭酸飲料のヘルシーな代替品としてのRTDティーへの需要の拡大

今後、世界の茶市場は成長が予測されます。茶の健康効果に関する消費者の意識の高まりは消費者に健康的なライフスタイルを促し、これが世界のRTDティー市場を前進させる重要な要因となっています。RTDティーはダイエットにも役立ち、体の痛みや頭痛を和らげ、コレステロール値を下げ、心臓発作のリスクを軽減します。西洋化された文化の影響が大きくなり、糖尿病や肥満といったさまざまな健康問題が消費者の食選好を変え、より健康的な選択肢に切り替えるよう促しています。そのため生産者は、市場での戦略的地位を確保するため、顧客のダイナミックな選好に機敏に対応しています。

北米が市場で優位を占める

北米は世界市場を独占している地域であり、欧州、アジア太平洋がそれに続いています。この優位性には複数の要因があります。RTDティーの健康効果についての認知の高まりによって消費者は健康的なライフスタイルを志向しており、このことが北米のRTDティー産業の拡大につながる重大な促進要因となっています。健康的なライフスタイルを採用する利益と消費者の意識の高まりが、予測期間に北米市場の成長を促進する見込みです。その他、魅力的で便利なパッケージのRTDティーが簡単に入手できることや、カフェや専門店、オフライン小売店、eコマースウェブサイトの増加などの要因も、RTDティー市場の拡大に寄与すると予測されます。

当レポートでは、世界のRTDティー市場について調査分析し、市場規模と予測、市場力学、主要企業情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計（コホート分析 - 年齢、性別、所得 - 低、中、高、地域、国籍、職業など）
  • ブランドと製品の認知度
  • タイプの多様性、オプション
  • 購入決定において考慮される要素
  • 購入チャネル
  • 購入頻度
  • 既存のユーザーまたは対象ユーザー
  • 友人、家族からの推奨/オンラインのレビュー
  • 製品/ブランドの吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 RTDティー市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
    • 数量
  • 製品タイプ別
    • 紅茶
    • 緑茶
    • アイスティー
    • ハーブティー
    • その他
  • フレーバー別
    • ジンジャーハニー
    • ペパーミント
    • カモミール
    • レモン
    • その他
  • 成分選好別
    • シュガーフリー
    • ジンジャー
    • カルダモン
    • その他
  • 形式別
    • 液体
    • 粉末
    • ティーバッグ
    • その他
  • カフェイン含有別
    • デカフェ
    • カフェインフリー
    • カフェイン入り
  • カテゴリ別
    • オーガニックティー
    • 非オーガニックティー
  • 包装別
    • ガラスびん
    • ペットボトル
    • 金属缶
    • パウチ
    • その他
  • 価格帯別
    • バリューセグメント
    • プレミアムセグメント
  • エンドユーザー別
    • 個人消費者
    • 小売業者
  • 流通チャネル別
    • eコマースウェブサイト
    • 専門店
    • スーパーマーケット/ハイパーマーケット
    • 食料品店
    • コンビニエンスストア、デパート
    • その他
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア：企業別（2023年）

第6章 RTDティー市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • 製品タイプ別
    • フレーバー別
    • 成分選好別
    • 形式別
    • カフェイン含有別
    • カテゴリ別
    • 包装別
    • 価格帯別
    • エンドユーザー別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • 南米
    • ブラジル
    • アルゼンチン
    • メキシコ
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第7章 市場マッピング（2023年）

  • 製品タイプ別
  • フレーバー別
  • 成分選好別
  • 形式別
  • カフェイン含有別
  • カテゴリ別
  • 包装別
  • 価格帯別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸出入の分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第10章 主要企業情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2023年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場参入企業5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • The Coca Cola Company
  • Danone S.A.
  • AriZona Beverages USA, LLC
  • Nestle S.A.
  • Keurig Dr Pepper Inc (Snapple)
  • Starbucks Corporation
  • PepsiCo, Inc.
  • Harney & Sons Fine Teas
  • Kirin Holdings Company, Limited
  • Asahi Group Holdings, Ltd.

第14章 戦略的推奨事項

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 3. Global Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 4. Global Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 5. Global Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 6. Global Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 7. Global Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 8. Global Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 9. Global Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 10. Global Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 11. Global Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 12. Global Ready to Drink Tea Market Share (%), By Region, 2017-2031F
  • Figure 13. North America Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 14. North America Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 15. North America Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 16. North America Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 17. North America Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 18. North America Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 19. North America Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 20. North America Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 21. North America Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 22. North America Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 23. North America Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 24. North America Ready to Drink Tea Market Share (%), By Country, 2017-2031F
  • Figure 25. United States Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 26. United States Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 27. United States Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 28. United States Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 29. United States Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 30. United States Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 31. United States Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 32. United States Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 33. United States Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 34. United States Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 35. United States Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 36. Canada Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 37. Canada Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 38. Canada Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 39. Canada Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 40. Canada Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 41. Canada Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 42. Canada Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 43. Canada Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 44. Canada Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 45. Canada Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 46. Canada Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 47. Mexico Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 48. Mexico Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 49. Mexico Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 50. Mexico Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 51. Mexico Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 52. Mexico Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 53. Mexico Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 54. Mexico Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 55. Mexico Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 56. Mexico Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 57. Mexico Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 58. Europe Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 59. Europe Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 60. Europe Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 61. Europe Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 62. Europe Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 63. Europe Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 64. Europe Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 65. Europe Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 66. Europe Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 67. Europe Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 68. Europe Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 69. Europe Ready to Drink Tea Market Share (%), By Country, 2017-2031F
  • Figure 70. Germany Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 71. Germany Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 72. Germany Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 73. Germany Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 74. Germany Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 75. Germany Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 76. Germany Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 77. Germany Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 78. Germany Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 79. Germany Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 80. Germany Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 81. France Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 82. France Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 83. France Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 84. France Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 85. France Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 86. France Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 87. France Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 88. France Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 89. France Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 90. France Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 91. France Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 92. Italy Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 93. Italy Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 94. Italy Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 95. Italy Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 96. Italy Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 97. Italy Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 98. Italy Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 99. Italy Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 100. Italy Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 101. Italy Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 102. Italy Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 103. United Kingdom Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 104. United Kingdom Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 105. United Kingdom Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 106. United Kingdom Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 107. United Kingdom Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 108. United Kingdom Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 109. United Kingdom Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 110. United Kingdom Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 111. United Kingdom Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 112. United Kingdom Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 113. United Kingdom Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 114. Russia Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 115. Russia Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 116. Russia Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 117. Russia Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 118. Russia Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 119. Russia Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 120. Russia Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 121. Russia Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 122. Russia Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 123. Russia Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 124. Russia Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 125. Netherlands Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 126. Netherlands Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 127. Netherlands Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 128. Netherlands Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 129. Netherlands Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 130. Netherlands Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 131. Netherlands Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 132. Netherlands Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 133. Netherlands Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 134. Netherlands Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 135. Netherlands Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 136. Spain Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 137. Spain Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 138. Spain Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 139. Spain Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 140. Spain Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 141. Spain Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 142. Spain Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 143. Spain Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 144. Spain Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 145. Spain Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 146. Spain Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 147. Turkey Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 148. Turkey Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 149. Turkey Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 150. Turkey Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 151. Turkey Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 152. Turkey Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 153. Turkey Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 154. Turkey Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 155. Turkey Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 156. Turkey Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 157. Turkey Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 158. Poland Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 159. Poland Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 160. Poland Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 161. Poland Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 162. Poland Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 163. Poland Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 164. Poland Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 165. Poland Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 166. Poland Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 167. Poland Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 168. Poland Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 169. South America Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 170. South America Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 171. South America Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 172. South America Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 173. South America Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 174. South America Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 175. South America Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 176. South America Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 177. South America Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 178. South America Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 179. South America Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 180. South America Ready to Drink Tea Market Share (%), By Country, 2017-2031F
  • Figure 181. Brazil Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 182. Brazil Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 183. Brazil Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 184. Brazil Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 185. Brazil Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 186. Brazil Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 187. Brazil Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 188. Brazil Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 189. Brazil Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 190. Brazil Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 191. Brazil Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 192. Argentina Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 193. Argentina Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 194. Argentina Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 195. Argentina Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 196. Argentina Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 197. Argentina Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 198. Argentina Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 199. Argentina Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 200. Argentina Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 201. Argentina Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 202. Argentina Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 203. Asia-Pacific Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 204. Asia-Pacific Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 205. Asia-Pacific Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 206. Asia-Pacific Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 207. Asia-Pacific Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 208. Asia-Pacific Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 209. Asia-Pacific Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 210. Asia-Pacific Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 211. Asia-Pacific Ready to Drink Tea Market Share (%), By Price Range, In USD Billion, 2017-2031
  • Figure 212. Asia-Pacific Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 213. Asia-Pacific Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 214. Asia-Pacific Ready to Drink Tea Market Share (%), By Country, 2017-2031F
  • Figure 215. India Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 216. India Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 217. India Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 218. India Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 219. India Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 220. India Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 221. India Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 222. India Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 223. India Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 224. India Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 225. India Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 226. China Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 227. China Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 228. China Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 229. China Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 230. China Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 231. China Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 232. China Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 233. China Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 234. China Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 235. China Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 236. China Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 237. Japan Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 238. Japan Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 239. Japan Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 240. Japan Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 241. Japan Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 242. Japan Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 243. Japan Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 244. Japan Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 245. Japan Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 246. Japan Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 247. Japan Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 248. Australia Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 249. Australia Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 250. Australia Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 251. Australia Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 252. Australia Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 253. Australia Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 254. Australia Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 255. Australia Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 256. Australia Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 257. Australia Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 258. Australia Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 259. Vietnam Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 260. Vietnam Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 261. Vietnam Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 262. Vietnam Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 263. Vietnam Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 264. Vietnam Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 265. Vietnam Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 266. Vietnam Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 267. Vietnam Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 268. Vietnam Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 269. Vietnam Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 270. South Korea Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 271. South Korea Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 272. South Korea Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 273. South Korea Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 274. South Korea Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 275. South Korea Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 276. South Korea Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 277. South Korea Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 278. South Korea Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 279. South Korea Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 280. South Korea Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 281. Indonesia Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 282. Indonesia Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 283. Indonesia Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 284. Indonesia Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 285. Indonesia Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 286. Indonesia Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 287. Indonesia Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 288. Indonesia Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 289. Indonesia Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 290. Indonesia Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 291. Indonesia Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 292. Philippines Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 293. Philippines Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 294. Philippines Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 295. Philippines Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 296. Philippines Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 297. Philippines Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 298. Philippines Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 299. Philippines Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 300. Philippines Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 301. Philippines Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 302. Philippines Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 303. Middle East & Africa Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 304. Middle East & Africa Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 305. Middle East & Africa Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 306. Middle East & Africa Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 307. Middle East & Africa Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 308. Middle East & Africa Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 309. Middle East & Africa Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 310. Middle East & Africa Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 311. Middle East & Africa Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 312. Middle East & Africa Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 313. Middle East & Africa Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 314. Middle East & Africa Ready to Drink Tea Market Share (%), By Country, 2017-2031F
  • Figure 315. Saudi Arabia Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 316. Saudi Arabia Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 317. Saudi Arabia Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 318. Saudi Arabia Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 319. Saudi Arabia Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 320. Saudi Arabia Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 321. Saudi Arabia Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 322. Saudi Arabia Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 323. Saudi Arabia Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 324. Saudi Arabia Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 325. Saudi Arabia Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 326. UAE Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 327. UAE Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 328. UAE Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 329. UAE Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 330. UAE Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 331. UAE Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 332. UAE Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 333. UAE Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 334. UAE Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 335. UAE Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 336. UAE Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 337. South Africa Ready to Drink Tea Market, By Value, In USD Billion, 2017-2031F
  • Figure 338. South Africa Ready to Drink Tea Market, By Volume, In Tons, 2017-2031F
  • Figure 339. South Africa Ready to Drink Tea Market Share (%), By Product Type, 2017-2031F
  • Figure 340. South Africa Ready to Drink Tea Market Share (%), By Flavour, 2017-2031F
  • Figure 341. South Africa Ready to Drink Tea Market Share (%), By Ingredient Preferences, 2017-2031F
  • Figure 342. South Africa Ready to Drink Tea Market Share (%), By Form, 2017-2031F
  • Figure 343. South Africa Ready to Drink Tea Market Share (%), By Caffeine Content, 2017-2031F
  • Figure 344. South Africa Ready to Drink Tea Market Share (%), By Category, 2017-2031F
  • Figure 345. South Africa Ready to Drink Tea Market Share (%), By Price Range, 2017-2031F
  • Figure 346. South Africa Ready to Drink Tea Market Share (%), By End-user, 2017-2031F
  • Figure 347. South Africa Ready to Drink Tea Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 348. By Product Type Map-Market Caffeine Content (USD Billion) & Growth Rate (%), 2023
  • Figure 349. By Flavour Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 350. By Ingredient Preferences Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 351. By Form Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 352. By Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 353. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 354. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 355. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 356. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 357. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX10846

Global ready to drink tea market has reached a value of USD 37.5 billion in 2023 and is anticipated to reach USD 54.57 billion by 2031, projecting a CAGR of 4.80% during the forecast period 2024-2031. The market is experiencing remarkable growth, driven by changing lifestyles, the influence of social media, and a growing emphasis on dynamic culture. Ready to drink teas, once a niche product, have become a mainstream essential.

The market is witnessing increasing demand for various varieties of tea. Key market players offer a wide range of options catering to different consumer preferences. The availability of various flavours, from ginger and honey to peppermint and chamomile, further fuels market growth. Recently, various tea brands have initiated numerous specialty stores to cater the dynamic preferences of the consumers.

Moreover, the rise of diversified culture and consumer awareness has played a significant role in the market's expansion. Big brands through their specialty stores, drive consumer interest and promote a desire to try the different varieties of tea available to them. Consumers now have easy access to the product through online and offline modes, making it more accessible and convenient to try.

The market is governed by countries like the United States, China, Japan, Canada and Indonesia, with their tea maniac consumers driving the sales. Meanwhile, the Asia-Pacific region, with its emerging ready-to-drink tea industry and a growing population of tea lovers, presents a vast opportunity for market expansion.

With consumers becoming easily swayed and enthusiastic to try new things, the market has expanded, making ready-to-drink teas a key player in the beverage industry.

Expansion of Tea Market Boosting the Demand for Ready-To-Drink Tea

Global ready-to-drink tea market is significantly influenced by the growth of the tea industry. Globally, tea consumption rose annually by 3.5% over the last decade and was estimated to have amounted to about 6.4 million tonnes in 2021, according to a report by Food and Agricultural Organisation. As the tea industry expands, it also propels the demand for ready-to-drink tea industry. The ever-increasing emphasis on different varieties of tea fuels this growth as an essential part of the daily routine. People are even consuming tea as a health benefit and are infusing it into their lifestyle. Ready-to-drink tea market has gained popularity because of the fast-paced life of the individuals. The tea industry's innovation in ready to drink tea, alongside a wide range of favours and types, cater to the diverse and dynamic preferences of consumers.

Eat The Change launched Just Ice Tea, a ready-to-drink organic iced tea, in early October 2022, with 6 SKUs, namely, Berry Hibiscus Herbal Tea, Honey Green Tea, Moroccan Mint Tea, Original Green Tea, Peach Oolong Tea and ½ Tea ½ Lemonade.

Later, in March 2023, they expanded the product range with three new SKUs, namely, Mango White Tea, Original Black Tea and Lemon Ginger Herbal Tea.

As the industry develops, ready to drink teas are becoming more accessible to people, and their adoption is further accelerated by the influence of specialty stores, advertisements, and the changing lifestyle of people, ultimately leading to market growth.

Expanding Demand for Ready to Drink Tea as a Healthy Substitute for Carbonated Drinks

In future, the global tea market is expected to grow. Increasing awareness of consumers about tea's health benefits induce consumers have a healthy lifestyle, which is a key factor to drive the global ready-to-drink tea market forward. Ready-to-drink tea also helps to lose weight, helps relieve body pain and headaches, lowers the level of cholesterol, and reduces the risk of heart attacks. The higher influence of westernised culture and various health issues such as diabetes and obesity, induces consumers to change their food preferences and switch towards healthier options. Producers are therefore more agile to respond to the dynamic preferences of their customers in order to secure a strategic place for themselves in the market.

In March 2022, Red Diamond Coffee & Tea expanded its ready to drink tea selection with an 11oz bottle to improve its existing product line and address package size gaps. These new single-serve bottles include just two or three ingredients, comprising water, tea leaves, and either sugar-free Splenda as a sweetened variant or totally unsweetened. The company avoids the usage of preservatives or concentrates in their ready to drink teas.

The advantages of ready to drink tea and growing awareness of the want to sustain a healthy lifestyle are anticipated to drive the global markets forward in the coming years.

North America Holds Dominance in the Market

North America is the dominating region, which is influencing the market globally, followed by Europe and Asia-Pacific. Several key factors are responsible for this dominance. Consumers prefer to adopt a healthy lifestyle due to increased awareness of the health benefits of Ready drink tea, which is a

crucial driver leading to the expansion of the North America region for ready-to-drink tea industry. The benefits and increasing awareness of the consumers of the benefits of adopting a healthy lifestyle are predicted to drive the ready to drink tea market's growth in North America during the period of forecast. Some other factors are also expected to contribute to the expansion of the ready-to-drink tea market, including the easy availability of ready-to-drink tea in attractive and convenient packaging and growth in the number of cafes and specialty stores, offline retail stores, and e-commerce websites.

In January 2023, The RYL Company entered the ready-to-drink tea market with its first product line, Ryl Tea, available in four distinct flavors, including Peach Black Tea, Original Green Tea, Lemon Black Tea, and Raspberry Black Tea. The traditional Albanian tea culture inspires the ready-to-drink tea and combines the benefits of real steeped tea, the natural functionality of tea polyphenols, along with the delicious, iced tea flavor and natural sweetness from stevia and monk fruit.

It was observed in a study that on any given day, about more than 159 million Americans drink tea.

Tea is found in about 80% of all U.S. households. It is the only beverage which is commonly served both, hot or iced, anywhere, anytime, and for all occasions.

Ready to Drink Black Tea Holds a Larger Market Share in Terms of Volume

Globally, ready-to-drink tea market comprises of various types of tea, for instance, green tea, black tea, oolong tea, and other teas. According to Tea Association of the U.S.A. Inc., in 2021, about 84% portion of all the types of tea consumed in America consisted only black tea, green tea contributed 15%, and the remaining 1% was oolong, white and dark tea.

The reason that leads to its greater market share over other teas is the underlying health benefits and its popularity since ages. It contains caffeine, which helps in boosting energy and increases alertness, thus, making it a preference over other types of tea. Furthermore, it is considered for its mildness and other favourable effects on stomach, which makes it suitable to consume during the colder months.

Key Players Landscape and Outlook

Global ready to drink tea market features a competitive landscape with several key players. Some prominent companies include The Coca Cola Company, Danone S.A., AriZona Beverages USA, LLC, Nestle S.A., Keurig Dr Pepper Inc (Snapple), Starbucks Corporation, PepsiCo, Inc., Harney & Sons Fine Teas, Kirin Holdings Company, Limited, Asahi Group Holdings, Ltd.

These brands have established a strong presence in the market with a wide variety of ready to drink tea catering to various consumer preferences. The outlook for these key players is positive, driven by the growing popularity of ready to drink tea worldwide. As the market expands, innovation in ready-to-drink tea flavors and types will be pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segments of consumers and continuous product development are crucial in shaping the market landscape and brand positioning.

Pepsi Lipton International, a joint venture between PepsiCo and Unilever PLC, under the brand name, Tea Too Pty Ltd. (T2), announced the launch of a range of ready to drink iced tea, T2 Iced, in May 2023. The product was introduced with three SKUs, namely, Peach Amore, which is a black iced tea with the flavor of raspberry and peach; Lemon Coco Breeze, a black iced tea with a hint of lemon and coconut; and Watermelon Fiesta, a blend of hibiscus with an infusion of watermelon and mint. The new formulation is marketed to have low sugar levels viz., 2 grams per 100 ml and no artificial colours, sweeteners or preservatives.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1 Demographics (Cohort Analysis -Age; Gender; Income - Low, Mid and High; Geography; Nationality; Occupation; etc.)
  • 4.2 Brand and Product Awareness
  • 4.3 Variety of types and Options
  • 4.4 Factors Considered in Purchase Decision
    • 4.4.1 Ingredient Preferences
    • 4.4.2 Flavour
    • 4.4.3 Brand Image
    • 4.4.4 Product Variety and Range
    • 4.4.5 Attractive Packaging
    • 4.4.6 Aroma
    • 4.4.7 Peer Influence
    • 4.4.8 Advertisements
    • 4.4.9 Health Benefits
    • 4.4.10 Innovation
    • 4.4.11 Price
    • 4.4.12 Availability and Accessibility
    • 4.4.13 Promotional Discounts
  • 4.5 Purchase Channel
  • 4.6 Frequency of Purchase
  • 4.7 Existing or Intended User
  • 4.8 Recommendations from friends, family/online reviews
  • 4.9 Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Ready to Drink Tea Market Outlook, 2017-2031F

  • 5.1 Market Size & Forecast
    • 5.1.1 By Value
    • 5.1.2 By Volume
  • 5.2 By Product Type
    • 5.2.1 Black Tea
    • 5.2.2 Green Tea
    • 5.2.3 Iced Tea
    • 5.2.4 Herbal Tea
    • 5.2.5 Others
  • 5.3 By Flavour
    • 5.3.1 Ginger Honey
    • 5.3.2 Peppermint
    • 5.3.3 Chamomile
    • 5.3.4 Lemon
    • 5.3.5 Others
  • 5.4 By Ingredient Preferences
    • 5.4.1 Sugar-free
    • 5.4.2 Ginger
    • 5.4.3 Cardamom
    • 5.4.4 Others
  • 5.5 By Form
    • 5.5.1 Liquid
    • 5.5.2 Powder
    • 5.5.3 Tea Bag
    • 5.5.4 Others
  • 5.6 By Caffeine Content
    • 5.6.1 Decaffeinated
    • 5.6.2 Caffeine Free
    • 5.6.3 Caffeinated
      • 5.6.3.1 Low Caffeine
      • 5.6.3.2 Medium Caffeine
      • 5.6.3.3 High Caffeine
  • 5.7 By Category
    • 5.7.1 Organic Tea
    • 5.7.2 Non-Organic Tea
  • 5.8 By Packaging
    • 5.8.1 Glass Bottles
    • 5.8.2 PET Bottles
    • 5.8.3 Metal Cans
    • 5.8.4 Pouch
    • 5.8.5 Others
  • 5.9 By Price Range
    • 5.9.1 Value Segment
    • 5.9.2 Premium Segment
  • 5.10 By End-user
    • 5.10.1 Individual Consumers
    • 5.10.2 Retailers
  • 5.11 By Distribution Channel
    • 5.11.1 E-commerce Websites
    • 5.11.2 Specialty Stores
    • 5.11.3 Supermarkets/Hypermarkets
    • 5.11.4 Grocery Shops
    • 5.11.5 Convenience and Departmental Stores
    • 5.11.6 Others
  • 5.12 By Region
    • 5.12.1 North America
    • 5.12.2 Europe
    • 5.12.3 South America
    • 5.12.4 Asia-Pacific
    • 5.12.5 Middle East and Africa
  • 5.13 By Company Market Share (%), 2023

6. Ready to Drink Tea Market Outlook, By Region, 2017-2031F

  • 6.1 North America*
    • 6.1.1 Market Size & Forecast
      • 6.1.1.1 By Value
      • 6.1.1.2 By Volume
    • 6.1.2 By Product Type
      • 6.1.2.1 Black Tea
      • 6.1.2.2 Green Tea
      • 6.1.2.3 Iced Tea
      • 6.1.2.4 Herbal Tea
      • 6.1.2.5 Others
    • 6.1.3 By Flavour
      • 6.1.3.1 Ginger Honey
      • 6.1.3.2 Peppermint
      • 6.1.3.3 Chamomile
      • 6.1.3.4 Lemon
      • 6.1.3.5 Others
    • 6.1.4 By Ingredient Preferences
      • 6.1.4.1 Sugar-free
      • 6.1.4.2 Ginger
      • 6.1.4.3 Cardamom
      • 6.1.4.4 Others
    • 6.1.5 By Form
      • 6.1.5.1 Liquid
      • 6.1.5.2 Powder
      • 6.1.5.3 Tea Bag
      • 6.1.5.4 Others
    • 6.1.6 By Caffeine Content
      • 6.1.6.1 Decaffeinated
      • 6.1.6.2 Caffeine Free
      • 6.1.6.3 Caffeinated
      • 6.1.6.3.1 Low Caffeine
      • 6.1.6.3.2 Medium Caffeine
      • 6.1.6.3.3 High Caffeine
    • 6.1.7 By Category
      • 6.1.7.1 Organic Tea
      • 6.1.7.2 Non-Organic Tea
    • 6.1.8 By Packaging
      • 6.1.8.1 Glass Bottles
      • 6.1.8.2 PET Bottles
      • 6.1.8.3 Metal Cans
      • 6.1.8.4 Pouch
      • 6.1.8.5 Others
    • 6.1.9 By Price Range
      • 6.1.9.1 Value Segment
      • 6.1.9.2 Premium Segment
    • 6.1.10 By End-user
      • 6.1.10.1 Individual Consumers
      • 6.1.10.2 Retailers
    • 6.1.11 By Distribution Channel
      • 6.1.11.1 E-commerce Websites
      • 6.1.11.2 Specialty Stores
      • 6.1.11.3 Supermarkets/Hypermarkets
      • 6.1.11.4 Grocery Shops
      • 6.1.11.5 Convenience and Departmental Stores
      • 6.1.11.6 Others
    • 6.1.12 United States*
      • 6.1.12.1 Market Size & Forecast
      • 6.1.12.1.1 By Value
      • 6.1.12.1.2 By Volume
      • 6.1.12.2 By Product Type
      • 6.1.12.2.1 Black Tea
      • 6.1.12.2.2 Green Tea
      • 6.1.12.2.3 Iced Tea
      • 6.1.12.2.4 Herbal Tea
      • 6.1.12.2.5 Others
      • 6.1.12.3 By Flavour
      • 6.1.12.3.1 Ginger Honey
      • 6.1.12.3.2 Peppermint
      • 6.1.12.3.3 Chamomile
      • 6.1.12.3.4 Lemon
      • 6.1.12.3.5 Others
      • 6.1.12.4 By Ingredient Preferences
      • 6.1.12.4.1 Sugar-free
      • 6.1.12.4.2 Ginger
      • 6.1.12.4.3 Cardamom
      • 6.1.12.4.4 Others
      • 6.1.12.5 By Form
      • 6.1.12.5.1 Liquid
      • 6.1.12.5.2 Powder
      • 6.1.12.5.3 Tea Bag
      • 6.1.12.5.4 Others
      • 6.1.12.6 By Caffeine Content
      • 6.1.12.6.1 Decaffeinated
      • 6.1.12.6.2 Caffeine Free
      • 6.1.12.6.3 Caffeinated
      • 6.1.12.6.3.1 Low Caffeine
      • 6.1.12.6.3.2 Medium Caffeine
      • 6.1.12.6.3.3 High Caffeine
      • 6.1.12.7 By Category
      • 6.1.12.7.1 Organic Tea
      • 6.1.12.7.2 Non-Organic Tea
      • 6.1.12.8 By Packaging
      • 6.1.12.8.1 Glass Bottles
      • 6.1.12.8.2 PET Bottles
      • 6.1.12.8.3 Metal Cans
      • 6.1.12.8.4 Pouch
      • 6.1.12.8.5 Others
      • 6.1.12.9 By Price Range
      • 6.1.12.9.1 Value Segment
      • 6.1.12.9.2 Premium Segment
      • 6.1.12.10 By End-user
      • 6.1.12.10.1 Individual Consumers
      • 6.1.12.10.2 Retailers
      • 6.1.12.11 By Distribution Channel
      • 6.1.12.11.1 E-commerce Websites
      • 6.1.12.11.2 Specialty Stores
      • 6.1.12.11.3 Supermarkets/Hypermarkets
      • 6.1.12.11.4 Grocery Shops
      • 6.1.12.11.5 Convenience and Departmental Stores
      • 6.1.12.11.6 Others
    • 6.1.13 Canada
    • 6.1.14 Mexico

All segments will be provided for all regions and countries covered:

  • 6.2 Europe
    • 6.2.1 Germany
    • 6.2.2 France
    • 6.2.3 Italy
    • 6.2.4 United Kingdom
    • 6.2.5 Russia
    • 6.2.6 Netherlands
    • 6.2.7 Spain
    • 6.2.8 Turkey
    • 6.2.9 Poland
  • 6.3 South America
    • 6.3.1 Brazil
    • 6.3.2 Argentina
    • 6.3.3 Mexico
  • 6.4 Asia-Pacific
    • 6.4.1 India
    • 6.4.2 China
    • 6.4.3 Japan
    • 6.4.4 Australia
    • 6.4.5 Vietnam
    • 6.4.6 South Korea
    • 6.4.7 Indonesia
    • 6.4.8 Philippines
  • 6.5 Middle East & Africa
    • 6.5.1 UAE
    • 6.5.2 Saudi Arabia
    • 6.5.3 South Africa

7. Market Mapping, 2023

  • 7.1 By Product Type
  • 7.2 By Flavour
  • 7.3 By Ingredient Preferences
  • 7.4 By Form
  • 7.5 By Caffeine Content
  • 7.6 By Category
  • 7.7 By Packaging
  • 7.8 By Price Range
  • 7.9 By End-user
  • 7.10 By Distribution Channel
  • 7.11 By Region

8. Macro Environment and Industry Structure

  • 8.1 Supply Demand Analysis
  • 8.2 Import Export Analysis
  • 8.3 Value Chain Analysis
  • 8.4 PESTEL Analysis
    • 8.4.1 Political Factors
    • 8.4.2 Economic System
    • 8.4.3 Social Implications
    • 8.4.4 Technological Advancements
    • 8.4.5 Environmental Impacts
    • 8.4.6 Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5 Porter's Five Forces Analysis
    • 8.5.1 Supplier Power
    • 8.5.2 Buyer Power
    • 8.5.3 Substitution Threat
    • 8.5.4 Threat from New Entrant
    • 8.5.5 Competitive Rivalry

9. Market Dynamics

  • 9.1 Growth Drivers
  • 9.2 Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1 Competition Matrix of Top Five Market Leaders
  • 10.2 Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3 Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4 SWOT Analysis (For Five Market Players)
  • 10.5 Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1 The Coca Cola Company
    • 13.1.1 Company Details
    • 13.1.2 Key Management Personnel
    • 13.1.3 Products & Services
    • 13.1.4 Financials (As reported)
    • 13.1.5 Key Market Focus & Geographical Presence
    • 13.1.6 Recent Developments
  • 13.2 Danone S.A.
  • 13.3 AriZona Beverages USA, LLC
  • 13.4 Nestle S.A.
  • 13.5 Keurig Dr Pepper Inc (Snapple)
  • 13.6 Starbucks Corporation
  • 13.7 PepsiCo, Inc.
  • 13.8 Harney & Sons Fine Teas
  • 13.9 Kirin Holdings Company, Limited
  • 13.10 Asahi Group Holdings, Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer