韓国のタイヤ市場の評価：タイヤ別、車両タイプ別、タイヤタイプ別、リムサイズ別、需要タイプ別、流通チャネル別、地域別、機会、予測（2016年～2030年）

韓国のタイヤの市場規模は、2022年に推定35億2,000万米ドルであり、2030年に61億7,000万米ドルに達すると予測され、2023年～2030年にCAGRで7.13%の成長が見込まれます。市場は、乗用車、小型商用車、大型商用車の需要の増加によって牽引されています。注目すべき動向としては、燃料消費とCO2排出を削減するように設計された環境にやさしいタイヤの人気が高まりが挙げられます。市場は、消費者に利便性を提供するオンラインタイヤ販売の動向の高まりの影響を受けています。主要企業は、革新的なタイヤソリューションを導入し、この競争の激しい産業での市場シェアを維持するために研究開発に投資しています。

例えば、2022年1月、韓国のタイヤメーカーであるHankook Tireは、CESで革新的なエアレスタイヤのコンセプト、i-Flexを発表しました。この未来的なタイヤは、Hyundaiのモジュール式Plug & Driveプラットフォームとのコラボレーションで発表されました。i-Flexタイヤは、生体模倣設計により優れた衝撃吸収性と耐荷重性を発揮する一方、エアレスにより安全性を高め、メンテナンスコストを削減するため、自動運転車のコンセプトに最適です。

自動車産業の成長、消費者の可処分所得の増加、韓国における交通安全への関心の高まりなどの成長要因が市場拡大を後押ししています。さらに、韓国はタイヤの主要輸出国であり、その他の国でのタイヤ需要が増加すれば、韓国のタイヤメーカーにとって事業拡大の機会が生まれる可能性があります。

交換用タイヤの増加

韓国では交換用タイヤの需要が増加しています。これは、走行車両の増加、車両の高齢化、定期的なタイヤメンテナンスの重要性に対する意識の高まりなどの要因によるものです。消費者は安全性と性能を重視するため、消耗したタイヤは速やかに交換する傾向にあります。さらに、天候の変化や多様な地形への市場の対応が、頻繁なタイヤ交換の必要性を高めています。韓国のタイヤメーカーは、消費者に最高のものを提供するために研究開発に投資しています。

例えば、Kumho Tireは韓国の主要ブランドです。Korea Tire Manufacturers Association（KOTMA）によると、Kumho Tireは2018年に国内で販売された国産タイヤの40％以上を占め、交換用市場のタイヤ売上は652万本でした。これはKumho Tireが自国市場で好調な業績を上げていることを示しています。さらに、2023年8月現在、Kumho Tireは韓国におけるタイヤ売上で約48.3%の最大のシェアを占めており、国内市場における同社の大きなプレゼンスをさらに際立たせています。

電気自動車と新車への需要

韓国のタイヤ市場は、電気自動車と新車への需要の高まりによって成長を示しています。環境の持続可能性が重視され、電気モビリティを促進する政府のインセンティブがあるため、電気自動車の採用への需要が増加しており、電気自動車用に設計された専用タイヤが必要とされています。加えて、自動車部門における継続的な技術革新と新モデルの導入が、最新の車両仕様に合わせたタイヤの需要に寄与しています。韓国では電気自動車やハイブリッド技術の進歩が進んでいるため、タイヤメーカー各社は、自動車技術の進化や消費者の選好の変化によって形成されるダイナミックな市場を反映し、これらの自動車特有のニーズに合った製品を提供しています。

例えば、2023年8月、韓国のタイヤメーカーであるKumho Tireは、特にVolkswagenグループやTeslaなどの国外自動車メーカーによる電気自動車（EV）用タイヤの需要の増加を利用しました。Kumho Tireは、Gigafactory Shanghaiで生産されるTeslaのModel Yに、Majesty 9 EV Solus TA91タイヤをOEM供給しています。Model Yは完全電気式の後輪駆動（RWD）SUVで、韓国、カナダ、メキシコ、オーストラリア、シンガポールなどのさまざまな国に輸出されています。

当レポートでは、韓国のタイヤ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 韓国のタイヤ市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 消費者回答者の人口統計
• タイヤタイプ
• 好まれるタイヤブランド
• タイヤ交換
• 購入決定要因
• 購入媒体
• 性能特性
• タイヤの寿命
• 持続可能性と環境にやさしいタイヤ
• 近い将来の技術の進歩

第6章 韓国のタイヤ市場の見通し（2016年～2030年）

• 市場規模と予測
  • 金額
  • 数量
• タイヤ別
  • 冬用タイヤ
  • 夏用タイヤ
  • オールシーズンタイヤ
• 車両タイプ別
  • 乗用車
  • 商用車
  • オフロード
• タイヤタイプ別
  • ラジアル
  • バイアス
• リムサイズ別
  • 20インチ以下
  • 20インチ超
• 需要タイプ別
  • 新製品（OEM）
  • 交換品
• 流通チャネル別
  • OEM
  • 複数ブランド販売業者
  • 単一ブランド販売業者
  • オンライン
• 地域別
  • 忠清
  • 江原
  • 京畿
  • 慶尚
  • 全羅
  • 済州
• 市場シェア：企業別（2022年）

第7章 市場マッピング（2022年）

• タイヤ別
• 車両タイプ別
• タイヤタイプ別
• リムサイズ別
• 需要タイプ別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2022年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Nexen Tire Corporation
• Kumho Tire Co., Ltd.
• Hankook Tire & Technology Co., Ltd
• Michelin Korea co, Ltd.
• Continental Automotive Korea Ltd.
• Goodyear Tire & Rubber Company
• Bridgestone Tire Co., Ltd.
• Sumitomo Corporation Korea Ltd.
• Pirelli C. S.p.A.
• Yokohama Tire Korea Co., Ltd.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. South Korea Tyre Market, By Value, In USD Billion, 2016-2030F
• Figure 2. South Korea Tyre Market, By Volume, In Million Units, 2016-2030F
• Figure 3. South Korea Tyre Market Share (%), By Tyre, 2016-2030F
• Figure 4. South Korea Tyre Market Share (%), By Vehicle Type, 2016-2030F
• Figure 5. South Korea Tyre Market Share (%), By Tyre Type, 2016-2030F
• Figure 6. South Korea Tyre Market Share (%), By Rim Size, 2016-2030F
• Figure 7. South Korea Tyre Market Share (%), By Demand Type, 2016-2030F
• Figure 8. South Korea Tyre Market Share (%), By Distribution Channel, 2016-2030F
• Figure 9. South Korea Tyre Market Share (%), By Region, 2016-2030F
• Figure 10. By Tyre Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 11. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 12. By Tyre Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 13. By Rim Size Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 14. By Demand Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022

South Korea tyre market is anticipated to grow at a CAGR of 7.13% between 2023 and 2030. The market was estimated to be worth USD 3.52 billion in 2022 and is expected to reach USD 6.17 billion by 2030. The South Korean tyre market is driven by the increasing demand for passenger cars, light commercial vehicles, and heavy commercial vehicles. One notable trend is the rising popularity of eco-friendly tyres designed to reduce fuel consumption and CO2 emissions. The market is influenced by the growing trend of online tyre sales, which provides consumers with greater convenience. Major companies are investing in research and development to introduce innovative tyre solutions and maintain their market share in this competitive industry.

For example, in January 2022, Hankook Tire, a South Korean tyre manufacturer, showcased its innovative airless tyre concept, i-Flex, at the Consumer Electronics Show (CES). The futuristic tyre was presented in collaboration with Hyundai's modular Plug & Drive platform. The i-Flex tyre offers excellent shock absorption and load-bearing capacity due to its biomimetic design, while its airlessness enhances safety and reduces maintenance costs, making it ideal for autonomous vehicle concepts.

Several growth factors are propelling the market expansion, including the growing automobile industry, increasing consumer disposable income, and a greater focus on road safety in South Korea. Additionally, South Korea is a major exporter of tyres, and as demand for tyres increases in other countries, it could create opportunities for tyre manufacturers in South Korea to expand their businesses.

Increase in Replacement Tyres

The market is experiencing increased demand in replacement tyre in South Korea. It is because of several factors which includes growing number of vehicles on the road, aging vehicle fleets and a heightened awareness of the importance of regular tyre maintenance. As consumers look forward to safety and performance, they are moving towards replacing the worn-out tyres promptly. Moreover, the market's response to the changing weather conditions and diverse terrains further contributes to the need for frequent tyre replacement. Tyre manufacturers in South Korea are investing in research and development to provide consumer the best.

For example, Kumho Tire, is a leading brand in South Korea. According to the Korea Tire Manufacturers Association (KOTMA), Kumho Tire accounted for over 40% of all locally made tyres sold in the country in 2018, with 6.52 million replacement market tyres sold. It demonstrates the company's strong performance in its home market. Additionally, as of August 2023, Kumho Tire held the largest share of tyre sales in South Korea, with around 48.3 percent, further highlighting its significant presence in the domestic market.

Demand for Electric Vehicles and New Cars

South Korea tyre market is showing growth driven by increasing demand for electric vehicles and new cars. With a major focus on environmental sustainability and government incentives promoting electric mobility, there's an increased demand for EV adoption, necessitating specialized tyres designed for these vehicles. Additionally, the continuous innovation and introduction of new models in the automotive sector contribute to the demand for tyres tailored to modern vehicle specifications. As South Korea embraces advancements in electric and hybrid technologies, tyre manufacturers are responding with products that aligns with unique needs of these vehicles, reflecting a dynamic market shaped by the evolution of automotive technologies and changing consumer preferences.

For example, in August 2023, Kumho Tire Co., a South Korean tyre manufacturer, capitalized on the growing demand for electric vehicle (EV) tyres, particularly from foreign automakers like Volkswagen Group and Tesla Inc. Kumho Tire supplies its Majesty 9 EV Solus TA91 tyres to Tesla's Model Y vehicles produced at Gigafactory Shanghai as original equipment (OE) orders. The Model Y, an all-electric rear-wheel drive (RWD) SUV, is exported to various countries, including Korea, Canada, Mexico, Australia, and Singapore.

Adoption of Advanced Technology

Tyre manufacturers are developing and integrating new technologies and advancements in their high-tech tyre offerings to meet the varying needs of customers. The competition between brands has pushed tyre technologies forward, and manufacturers are increasingly focusing on providing new technological advancements in their tyre offerings to improve ride quality, traction, safety, fuel efficiency, and durability. These advancements include airless tyres, 3D-printed tyres, digital tyres, and run-flat tyre technology, among others. The tyre industry is adopting strategic collaborations with vehicle designers to develop futuristic tyres.

For example, in November 2023, NEXEN TIRE's N'blue 4 Season 2 tyres have been awarded the "Green Tyre" seal by Auto Bild, a renowned German automobile magazine. The tyres feature 3D kerf technology on the shoulder block to enhance block rigidity for stable handling performance in all weather conditions. The block edge design, shaped like a saw blade, improves braking performance in the snow. The tyre also won the main prize in the product design category of the 'Red Dot Design Awards' in Germany. The N'blue 4 Season 2 line-up has been expanded with over 60 new sizes.

For instance, in February 2022, Nexen Tire collaborated with professors from two South Korean universities to develop an artificial intelligence (AI)-based technology for predicting tyre performance. The innovative application utilizes machine learning during the tyre concept design stage to anticipate real-world properties swiftly and accurately such as fuel efficiency, noise, and handling characteristics, thereby enhancing the tyre development process.

Impact of COVID-19

Most South Korean businesses, including the tyre industry, were significantly impacted by COVID-19. The government's implementation of stringent movement restrictions, lockdowns, and travel bans to limit the spread of the virus led to unprecedented challenges in the designing, manufacturing, and distribution of tyres across the nation. The sector faced a shortage of workers and raw materials, inability to import or export cars and tyres, declining customer demand, and the closure of many manufacturing facilities. Due to the uncertainty of the duration of these limitations, the consumer underwent a paradigm shift in their spending patterns, restricting themselves to necessities. However, South Korea is in the recovering phase from the pandemic and is witnessing stable economic growth, with the rise in manufacturing activities creating profitable opportunities for the market.

Key Players Landscape and Outlook

South Korea tyre market is highly competitive, with both global and domestic players vying for market share. The top five players in the market are Goodyear Tire & Rubber Company, Bridgestone Corporation, Nexen Tire Corporation, and Hankook Tire & Technology. These companies are investing heavily in research and development, marketing, and sales to maintain their competitive edge. The market is expected to grow due to increased demand for passengers, light vehicles, and electric vehicles. Key players are expected to continue investing in research and development to introduce innovative tyre solutions and maintain their market share in this competitive industry.

For example, in 2023, Maersk and Kumho Tire entered a memorandum of understanding to establish a strategic partnership. The collaboration aim to leverage Maersk's global transport and logistics expertise and Kumho Tire's automotive sector strength to transform the latter's supply chain management.

For instance, in October 2023, Yokohama Rubber launched the GEOLANDAR CV 4S, a new all-season tyre designed for crossover SUVs. The latest addition to the GEOLANDAR brand will be available in 32 sizes, ranging from 245/45R20 103V to 235/65R17 108V, and will be introduced in North America, Europe, and South Korea starting from this autumn. The tyre features a newly developed asymmetric tread pattern and compound to enhance its performance in wet conditions, snow, and dry roads. All 32 sizes have received the M+S (mud & snow) designation, indicating excellent performance in sudden snowfall, as well as the Three-Peak Mountain Snowflake Symbol for use in severe snow conditions.

For instance, Hankook Tire launched the "Tire-to-Tire Circular Economy Model" consortium in November 2023, in Daejeon, South Korea. The project, led by Hankook Tire, aim to promote a circular economy for end-of-life tyres by developing innovative upcycling processes. Twelve companies and institutes will collaborate to enhance the industry's shift toward sustainability.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on South Korea Tyre Market

4. Executive Summary

5. Voice of Customer

• 5.1. Consumers Respondent's Demographics
• 5.2. Tyre Type
• 5.3. Preferred Tyre Brand
• 5.4. Tyre Replacement
• 5.5. Purchase Decision Factors
• 5.6. Medium of Purchase
• 5.7. Performance Attributes
• 5.8. Tyre Lifespan
• 5.9. Sustainability and Eco-friendly Tyres
• 5.10. Technical Advancements in the Near Future

6. South Korea Tyre Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Tyre
  • 6.2.1. Winter Tyre
  • 6.2.2. Summer Tyre
  • 6.2.3. All Season Tyre
• 6.3. By Vehicle Type
  • 6.3.1. Passenger Vehicles
    • 6.3.1.1. Two-wheeler
    • 6.3.1.2. Three-Wheeler
    • 6.3.1.3. Four-Wheeler
  • 6.3.2. Commercial Vehicle
    • 6.3.2.1. LCV
    • 6.3.2.2. Medium & Heavy CV
  • 6.3.3. Off the Road
    • 6.3.3.1. Agriculture
    • 6.3.3.2. Mining & Construction
    • 6.3.3.3. Others
• 6.4. By Tyre Type
  • 6.4.1. Radial
  • 6.4.2. Bias
• 6.5. By Rim Size
  • 6.5.1. Upto 20 inches
  • 6.5.2. Above 20 inches
• 6.6. By Demand Type
  • 6.6.1. New Product (OEMs)
  • 6.6.2. Replacements
• 6.7. By Distribution Channel
  • 6.7.1. Original Equipment Manufacturers (OEMs)
  • 6.7.2. Multi Brand Distributor
  • 6.7.3. Single Brand Distributor
  • 6.7.4. Online
• 6.8. By Region
  • 6.8.1. Chungcheong
  • 6.8.2. Gangwon
  • 6.8.3. Gyeonggi
  • 6.8.4. Gyeongsang
  • 6.8.5. Jeolla
  • 6.8.6. Jeju
• 6.9. By Company Market Share (%), 2022

7. Market Mapping, 2022

• 7.1. By Tyre
• 7.2. By Vehicle Type
• 7.3. By Tyre Type
• 7.4. By Rim Size
• 7.5. By Demand Type
• 7.6. By Distribution Channel
• 7.7. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Nexen Tire Corporation
  • 13.1.1. Key Management Personnel
  • 13.1.2. Products & Services
  • 13.1.3. Financials (As reported)
  • 13.1.4. Key Market Focus & Geographical Presence
  • 13.1.5. Recent Developments
• 13.2. Kumho Tire Co., Ltd.
• 13.3. Hankook Tire & Technology Co., Ltd
• 13.4. Michelin Korea co, Ltd.
• 13.5. Continental Automotive Korea Ltd.
• 13.6. Goodyear Tire & Rubber Company
• 13.7. Bridgestone Tire Co., Ltd.
• 13.8. Sumitomo Corporation Korea Ltd.
• 13.9. Pirelli C. S.p.A.
• 13.10. Yokohama Tire Korea Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer