浄水器の世界市場の評価：技術別、タイプ別、用途別、流通チャネル別、地域別、機会、予測（2016年～2030年）

世界の浄水器市場は、世界の安全で清潔な飲料水に対するニーズの高まりにより、過去数年間で大幅な拡大と変化を示してきました。都市化と人口増加に伴う汚染の増大が、水質への懸念を高めています。そのため、効率的な浄水技術に対する需要が重大になっています。世界の浄水器の市場規模は、2023年～2030年にCAGRで11.82％の成長が予測されています。

市場は、技術開発、水系感染症に対する意識の高まり、水の安全性を促進する政府のプログラムによって成長してきました。市場規模は、製造企業の増加、マーケティングの実施、衛生上の懸念の高まり、浄水製品の技術革新などにより、2022年の344億1,000万米ドルから2030年までに841億1,000万米ドルに達すると推定されています。

WHOによると、世界全体で少なくとも20億人が糞便に感染した水を摂取しています。飲料水の安全性に対する最大の脅威は、糞便汚染による微生物汚染です。

高まる意識

飲用、調理、入浴などのさまざまな理由で安全で清潔な水が重要であるという意識の高まりが、世界の浄水器市場を牽引するもっとも重大な要因です。発展途上国では、特にアジアやアフリカで浄水器に対する高い需要が見られます。未処理の汚染水の消費は、汚染物質、化学品、微生物、バクテリアウイルスなどによるさまざまな健康リスクと懸念をもたらします。効果的な浄水技術は疾患や感染症の流行を食い止めるために不可欠であり、これは世界の多くの地域で水系感染症が発生していることからも明らかです。

市場では、さまざまなブランド、NGO、政府機関、医療機関などが、飲用の安全な水に関する認識を広めるためのキャンペーンを実施しています。耐久消費財メーカーとして知られるHavells Indiaは、水のアルカリ度をpH8超に回復させ、疾患の引き金となる不純物や微生物を除去するGracia Alkaline浄水器シリーズの認知度を高めるため、「Sahi paani ka sign, Alkaline」というスローガンを掲げた新しい広告キャンペーンを発表しました。

世界水の日に開始されたAMA Waterのキャンペーン「Miles From Water」は、安全な飲料水にアクセスできない人々がいかに長い距離を移動しているかを人々に認識させるものです。この取り組みは、すべての収益をブラジルの半乾燥地帯に清潔な水を供給するプロジェクトの立ち上げに充当しています。

浄水器需要の向上

市場では、個人宅や小規模用途向けのポイントオブユース浄水器の需要が急増しています。これらの装置は、清潔な水へのアクセスが限られた地域で利便性とコスト効率を提供します。POUシステムは、主に欧米諸国では近代的なモジュール式キッチンのカウンターの下に設置されるのが一般的で、発展途上国では水口が1つしかない古いスタイルのキッチンに壁掛け式の浄水器が設置されています。これらの浄水器は、使用する「ポイント」で水をろ過する、よりコンパクトで容量の少ない装置です。POUでろ過された水は複数の出口に供給できますが、出量が控えめ（20～100GPD）なため、使用量がほとんどない用途に最適です。

商工業需要の増加

ホテルやレストランから教育機関、オフィス空間から工業プロセスまで、浄水システムの需要は必要不可欠です。浄水器は、厳しい水質基準を満たし、安全な水の供給を保証するためにさまざまな商工業環境で使用されているため、消費者の絶え間ない需要が世界の浄水器市場を後押ししています。浄水器は、高品質で安全、汚染物質のない商品を生産する食品・飲料企業にとって極めて重要です。

次世代技術

清潔で安全な水へのアクセスは、個人と社会の健康にとってもっとも重要です。水は地球上でもっとも豊富な資源の1つであるにもかかわらず、人間が使用するのに十分な清潔な水はその1％未満に過ぎず、飲料水不足は世界が現在直面しているもっとも厄介な状況の1つとなっています。水利用者は新たな安全な水源に頼らねばならず、クリーンテック開発者はこれまで未検証だった処理技術を導入する必要があります。市場は、逆浸透（RO）、限外ろ過（UF）、ナノろ過（NF）、紫外線（UV）といった最先端のろ過技術を浄水器に搭載しています。汚染物質、細菌、ウイルス、その他の不純物を効果的に除去するこれらの技術によって、より高い純度の水がもたらされます。

IoT対応のスマート浄水器が一般的になりつつあるように、世界の浄水器市場でもIoTが普及しています。これらのガジェットは、スマートフォンのアプリやその他の接続デバイスを通じて、顧客が浄水器の動作、フィルター寿命、水質を遠隔でモニターできるようになっています。

当レポートでは、世界の浄水器市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 世界の浄水器市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答した消費者の人口統計
• 浄水器の用途
• 飲料水の水源
• 使用法の選好
• 浄水器ブランドの選好
• 浄水器に関する情報源
• 購入決定において考慮される要素
• 浄水器の使用期間
• 満足度

第6章 世界の浄水器市場の見通し（2016年～2030年）

• 市場規模と予測
  • 金額
  • 数量
• 技術別
  • 逆浸透（RO）
  • 紫外線（UV）
  • ウルトラフィルター（UF）
  • ハイブリッド
  • その他（活性炭、沈殿ろ過など）
• タイプ別
  • ポイントオブエントリー
  • ポイントオブユース
• 用途別
  • 住宅
  • 商工業
• 流通チャネル別
  • 直販
  • 小売店
  • オンライン
  • その他
• 地域別
  • 北米
  • 欧州
  • 南米
  • アジア太平洋
  • 中東・アフリカ
• 市場シェア：企業別（2022年）

第7章 世界の浄水器市場の見通し：地域別（2016年～2030年）

• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • インドネシア
  • オーストラリア
  • フィリピン
  • ベトナム
• 欧州
  • ドイツ
  • ロシア
  • 英国
  • フランス
  • トルコ
  • スペイン
  • イタリア
  • ポーランド
  • オランダ
• 北米
  • 米国
  • メキシコ
  • カナダ
• 南米
  • ブラジル
  • アルゼンチン
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第8章 市場マッピング（2022年）

• 技術別
• タイプ別
• 用途別
• 流通チャネル別
• 地域別

第9章 マクロ環境と産業構造

• 需給分析
• 輸出入の分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第10章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第11章 主要企業情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2022年）
• 合併・買収/合弁事業
• SWOT分析（市場参入企業5社）

第12章 価格分析

第13章 ケーススタディ

第14章 主要企業の見通し

• 3M Company
• Midea Group Co., Ltd.
• Culligan International Company
• Unilever PLC
• Coway Co., Ltd.
• A. O. Smith Corporation
• DuPont de Nemours, Inc
• Kent RO Systems Ltd.
• Eureka Forbes Ltd
• Panasonic Corporation
• LG Corporation
• Pentair PLC

第15章 戦略的推奨事項

第16章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 01: Market Growth Rate (%)
• Figure 02: Respondents By Region
• Figure 03: Respondents By Age
• Figure 04: Respondents By Profession
• Figure 05: Respondents By Gender
• Figure 06: Water Purifier Application, Residential Usage (%)
• Figure 07: Water Purifier Application, Commercial Usage (%)
• Figure 08: Source of Drinking Water (%)
• Figure 09: Usage Preferences (%)
• Figure 10: Water purifier Brand (%)
• Figure 11: Source of information
• Figure 12: Factors Considered in Purchase Decision (%)
• Figure 13: Period Of Usage Of Water Purifier (%)
• Figure 14: Level of Satisfaction Concerning Taste of Water (%)
• Figure 15: Level of Satisfaction Concerning Price (%)
• Figure 16: Level of Satisfaction Concerning Price (%)
• Figure 17: Overall Performance Of Water Purifier (%)
• Figure 18: Global Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 19: Global Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 20: Global Water Purifier Market Share, By Technology, By Value Share, In %, 2016-2030F
• Figure 21: Global Water Purifier Market Share, By Type, By Value Share, In %, 2016-2030F
• Figure 22: Global Water Purifier Market Share, By Point of Use Sub-Category, By Value Share, In %, 2016-2030F
• Figure 23: Global Water Purifier Market Share, By Application, By Value Share, In %, 2016-2030F
• Figure 24: Global Water Purifier Market Share, By Commercial And Industrial Sub-category, By Value Share, In %, 2016-2030F
• Figure 25: Global Water Purifier Market Share, By Distribution Channel, By Value Share, In %, 2016-2030F
• Figure 26: Global Water Purifier Market Share, By Region, By Value Share, In %, 2016-2030F
• Figure 27: Market Share Of Top Five Companies (In %, 2022)
• Figure 28: Asia-Pacific Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 29: Asia-Pacific Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 30: Asia-Pacific Water Purifier Market Share, By Technology, By Value Share, In %, 2016-2030F
• Figure 31: Asia Pacific Water Purifier Market Share, By Type, By Value Share, In %, 2016-2030F
• Figure 32: Asia-Pacific Water Purifier Market Share, By Point of Use Sub-category, By Value Share, In %, 2016-2030F
• Figure 33: Asia-Pacific Water Purifier Market Share, By Application, By Value Share, In %, 2016-2030F
• Figure 34: Asia-Pacific Water Purifier Market Share, By Commercial and Industrial Sub-category, By Value Share, In %, 2016-2030F
• Figure 35: Asia-Pacific Water Purifier Market Share, By Distribution Channel, By Value Share, In %, 2016-2030F
• Figure 36: Asia-Pacific Water Purifier Market Share, By Region, By Value Share, In %, 2016-2030F
• Figure 37: China Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 38: China Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 39: India Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 40: India Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 41: Japan Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 42: Japan Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 43: South Korea Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 44: South Korea Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 45: Indonesia Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 46: Indonesia Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 47: Australia Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 48: Australia Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 49: Philippines Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 50: Philippines Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 51: Vietnam Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 52: Vietnam Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 53: Europe Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 54: Europe Water Purifier Market, By Volume, In Thousand Units, 2016-2030F
• Figure 55: Europe Water Purifier Market Share, By Technology, By Value Share, In %, 2016-2030F
• Figure 56: Europe Water Purifier Market Share, By Type, By Value Share, In %, 2016-2030F
• Figure 57: Europe Water Purifier Market Share, By Point of Use Sub-category, By Value Share, In %, 2016-2030F
• Figure 58: Europe Water Purifier Market Share, By Application, By Value Share, In %, 2016-2030F
• Figure 59: Europe Water Purifier Market Share, By Commercial and Industrial Sub-category, By Value Share, In %, 2016-2030F
• Figure 60: Europe Water Purifier Market Share, By DISTRIBUTION CHANNEL, BY Value Share, In %, 2016-2030F
• Figure 61: Europe Water Purifier Market Share, By Region, By Value Share, In %, 2016-2030F
• Figure 62: Germany Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 63: Germany Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 64: Russia Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 65: Russia Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 66: United Kingdom Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 67: United Kingdom Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 68: France Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 69: France Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 70: Turkey Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 71: Turkey Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 72: Spain Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 73: Spain Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 74: Italy Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 75: Italy Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 76: Poland Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 77: Poland Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 78: Netherlands Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 79: Netherland Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 80: North America Water Purifier Market Share, By Value, In USD Billion, 2016-2030F
• Figure 82: North America Water Purifier Share, By Technology, By Value Share, In %, 2016-2030F
• Figure 83: North America Water Purifier Market Share, By Type, By Value Share, In %, 2016-2030F
• Figure 84: North America Water Purifier Market Share, By Point of Use Sub-Category, By Value Share, In %, 2016-2030F
• Figure 85: North America Water Purifier Market Share, By Application, By Value Share, In %, 2016-2030F
• Figure 86: North America Water Purifier Market Share, By Commercial And Industrial Sub-category, By Value Share, In %, 2016-2030F
• Figure 87: North America Water Purifier Market Share, By Distribution Channel, By Value Share, In %, 2016-2030F
• Figure 88: North America Water Purifier Market Share, By Region, By Value Share, In %, 2016-2030F
• Figure 89: United States Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 90: United States Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 91: Mexico Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 92: Mexico Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 93: Canada Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 94: Canada Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 95: South America Water Purifier, By Value, In USD Billion, 2016-2030F
• Figure 96: South America Water Purifier, By Volume, In Unit Thousand, 2016-2030F
• Figure 97: South America Water Purifier Market Share, By Technology, By Value Share, In %, 2016-2030F
• Figure 98: South America Water Purifier Market Share, By Type, By Value Share, In %, 2016-2030F
• Figure 99: South America Water Purifier Market Share, By Point of Use Sub-category, By Value Share, In %, 2016-2030F
• Figure 100: South America Water Purifier Market Share, By Application, By Value Share, In %, 2016-2030F
• Figure 101: South America Water Purifier Market Share, By Commercial and Industrial Sub-category, By Value Share, In %, 2016-2030F
• Figure 102: South America Water Purifier Market Share, By Distribution Channel, By Value Share, In %, 2016-2030F
• Figure 103: South America Water Purifier Market Share, By Region, By Value Share, In %, 2016-2030F
• Figure 104: Brazil Water Purifier, By Value, In USD Billion, 2016-2030F
• Figure 105: Brazil Water Purifier, By Volume, In Unit Thousand, 2016-2030F
• Figure 106: Argentina Water Purifier, By Value, In USD Billion, 2016-2030F
• Figure 107: Argentina Water Purifier, By Volume, In Unit Thousand, 2016-2030F
• Figure 108: Middle East & Africa Water Purifier Market Share, By Value, In USD Billion, 2016-2030F
• Figure 109: Middle East & Africa Water Purifier Market Share, By Volume, In Unit Thousand, 2016-2030F
• Figure 110: Middle East & Africa Water Purifier Share, By Technology, By Value Share, In %, 2016-2030F
• Figure 111: Middle East & Africa Water Purifier Market Share, By Type, By Value Share, In %, 2016-2030F
• Figure 112: Middle East & Africa Water Purifier Market Share, By Point of Use Sub-Category, By Value Share, In %, 2016-2030F
• Figure 113: Middle East & Africa Water Purifier Market Share, By Application, By Value Share, In %, 2016-2030F
• Figure 114: Middle East & Africa Water Purifier Market Share, By Commercial And Industrial Sub-category, By Value Share, In %, 2016-2030F
• Figure 115: Middle East & Africa Water Purifier Market Share, By Distribution Channel, By Value Share, In %, 2016-2030F
• Figure 116: Middle East & Africa Water Purifier Market Share, By Region, By Value Share, In %, 2016-2030F
• Figure 117: Saudi Arabia Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 118: Saudi Arabia Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 119: UAE Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 120: UAE Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F
• Figure 121: South Africa Water Purifier Market, By Value, In USD Billion, 2016-2030F
• Figure 122: South Africa Water Purifier Market, By Volume, In Unit Thousand, 2016-2030F

Figure123: By Technology Map-Market Size (USD Billion, 2022) & Growth Rate (%, 2023E-2030F)

• Figure 124: By Type Map-Market Size (USD Billion, 2022) & Growth Rate (%, 2023E-2030F)
• Figure 125: By Application Map-Market Size (USD Billion, 2022) & Growth Rate (%, 2023E-2030F)
• Figure 126: By Distribution Channel Map-Market Size (USD Billion, 2022) & Growth Rate (%, 2023E-2030F)
• Figure 127: By Region Map-Market Size (USD Billion, 2022) & Growth Rate (%, 2023E-2030F)
• Figure 128: Top Ten Importers, By Value Share (%) 2022
• Figure 129: Top Ten Exporters, By Value Share (%) 2022
• Figure 130: Revenues of Top Five Players Operating in Global Water Purifier, in USD Billion, 2022

The global water purifier market has witnessed substantial expansion and change in past years due to the rising need for safe and clean drinking water worldwide. Increasing pollution raises urbanization and population growth raises concerns about water quality. Thus, the demand for efficient water filtration technologies has become critical. The global water purifier market growth rate is forecasted to be 11.82%, compounded annually from 2023 to 2030. Water purifiers are essential appliances in homes, workplaces, various industries, and enterprises worldwide since they are made to remove pollutants and contaminants from water sources.

The market has grown due to technological developments, rising waterborne disease awareness and government programs promoting water safety. The market is estimated to reach USD 84.11 billion by 2030 from USD 34.41 billion in 2022 owing to increasing manufacturing enterprises, marketing practices, raising hygiene concerns, and innovation in water purification products. This report explores the dynamic landscape of the water purifier market, examining key factors influencing its growth and potential prospects. The global water purifier market consists of various water purification technologies, including reverse osmosis (RO) purifiers, ultraviolet (UV) purifiers, gravity-based purifiers, activated carbon purifiers and many more.

According to the WHO, at least 2 billion people, globally, consume water infected with faeces. The biggest threat to the safety of drinking water is microbial contamination brought on by faecal contamination.

Growing Awareness

Growing awareness and the importance of safe and clean water for various reasons like drinking, cooking, bathing and others is the most crucial factor driving the global water purifier market. The developing world is witnessing high demand for water purifiers, especially in Asian and African regions. Consumption of untreated and contaminated water poses various health risks and concerns due to pollutants, chemicals, microorganisms, bacteria viruses, and more. Effective water purification techniques are essential to stop the spread of diseases and infections, as evidenced by the outbreaks of waterborne illnesses in numerous regions worldwide.

In the global water purifier market, various brands, NGOs, government bodies, healthcare institutions and others conduct campaigns to spread awareness regarding safe water for drinking purposes. To increase awareness of its line of Gracia alkaline water purifiers, which assist in restoring the alkalinity of water to pH 8+ and remove impurities and microbes that trigger disease, Havells India, a well-known manufacturer of consumer durables, announced a new advertising campaign with the slogan "Sahi paani ka sign, Alkaline."

"Miles From Water", a campaign by AMA Water launched on International Water Day, helps people realize the long-distance people go who lack access to safe drinking water. The initiative dedicates all its income to creating clean-water projects in the semi-arid region of Brazil.

Rising Demand for Point-of-Use (PoU) Purifiers

The demand for point-of-use water purifiers intended for individual homes or small-scale applications has surged in the global water purifier market. These devices offered convenience and cost efficiency in areas with limited access to clean water. POU systems are commonly installed beneath the counter in modern and modular kitchens, primarily in Western countries, and wall-mounted purifiers in old-styled kitchens in developing and underdeveloped countries with a single water outlet. These water purifiers are more compact, lesser-capacity devices that will filter water at the "point" of usage. Although POU-filtered water can be delivered to several outlets, its modest volume (20-100 GPD) output makes it ideal for applications with little to no usage.

POU treatment technologies now include various combinations of activated carbon, modified carbon, ion exchange, redox media filters, reverse osmosis (RO) membranes, ultraviolet (UV) lamps, nanotechnology-based solutions, UV & UF treatment combinations and eco-friendly filtering options in the global water purifier market. As per WHO, 74% of the world's population used a safely managed drinking-water service in 2020, which was on-site, accessible when needed, and uncontaminated.

Increasing Industrial and Commercial Demand

Demand for water purifying systems is necessary, from hotels and restaurants to educational institutes, from office spaces to industrial processes. Constant consumer demand pushes the global water purifier market as water purifiers are used in various industries and commercial settings to meet stringent water quality standards and guarantee a secure water supply. Water purifiers are crucial for the food and beverage business to produce high-quality, safe, and contaminant-free goods.

For drug manufacturing operations, where even minuscule pollutants can impair the quality and efficacy of medications, the pharmaceutical sector needs ultrapure water. Reverse osmosis (RO) systems and deionization units are two examples of water purifiers used to create water that satisfies strict pharmaceutical-grade criteria.

Industrial water filters help eliminate impurities from water. Removing suspended particulates or creating filtered water are two procedures that use various water filters. Cartridge, Bag, Basket Filters, and Self-cleaning filters are widely used in multiple industries.

Typical industrial water treatment techniques include Softening, Nanofiltration, Filtration, Reverse osmosis, Ion exchange, and dealkalization.

Next Generation Technologies

Access to clean, safe water is of the utmost significance for the health of individuals and society. Even though water is one of the most plentiful resources on earth, less than 1% of it is deemed clean enough for human use, making drinking water scarcity one of the most troublesome situations the world is now dealing with. Water users must rely on new safe water sources, and cleantech developers are needed to implement previously untested treatment technologies. The global water purifier market is using cutting-edge filtration technologies like Reverse osmosis (RO), ultrafiltration (UF), nanofiltration (NF) and Ultraviolet (UV) that are being included in water purifiers. Higher purity water levels are made possible by these technologies, which effectively remove pollutants, germs, viruses, and other impurities.

IoT is also becoming popular in the global water purifier market as IoT-capable smart water purifiers are becoming increasingly common. These gadgets, through smartphone apps or other linked devices, allowed customers to remotely monitor the purifier's operation, filter life, and water quality.

Utilizing solar energy, Stil, a low-cost home gadget, has revolutionized turning contaminated water into safe drinking water.

Georgia Institute of Technology researchers have devised a method for disinfecting water with small electric shocks that use less energy, costs less, and has less of an adverse effect on the environment. The technology might run on batteries or connect to the electrical grid.

Government Regulation

Government initiatives, taken by many countries, are emerging as significant drivers for the global water purifier market. In India, the Department of Science and Technology (DST) has established a knowledge network dedicated to crafting tailored technological solutions for water challenges, aligning with the National Water Mission's objectives. It includes optimizing water use and enhancing efficiency by 20%. The DST engages in collaborative research, capacity training, and sustainable model creation, emphasizing the critical role of science and technology in addressing water concerns.

In North America, strict government concerns about public water quality have led to significant investments in world-class water treatment plants. Despite these efforts resulting in reliable tap water quality, they drive the usage of water purifiers as individuals seek an additional layer of assurance for their drinking water. The United States government has committed over USD 49 billion for domestic and global actions to ensure climate-resilient water and sanitation infrastructure. The substantial investment underscores the global importance of ensuring access to clean water. While these government initiatives may result in stagnant sales of water purifiers in certain regions, underlining a growing global emphasis on the importance of clean drinking water, positioning purifiers as crucial tools in ensuring water safety and quality.

In 2023, the United States government, in line with Bipartisan Infrastructure Law and Inflation Reduction Act, announced USD 71 million for water supply and treatment from Colorado River Basin. Although these positive efforts result in stagnant sales of water purifiers in these nations. However, in recent years, survey conducted by Guardian and Consumer Reports, found alarming level of potentially toxic PFAS chemicals like arsenic, lead, and other toxic chemicals. This has prompted the United States Environmental Protection Agency (EPA) to launch of awareness campaign like the Consumer Confidence Report (CCR), which would highlight assessment of drinking water quality, which has contributed to rising demand for water purifiers for residential and commercial use.

Impact of COVID-19

A significant impact of COVID-19 was felt on the global water purifier market due to disruptions in supply chains as lockdowns and restrictions imposed to contain the virus spread. Like any other industry, the global water purifier market suffered as production was halted and components were unavailable, due to the increased cost and price of water purifiers. Among the low-income groups, demand for water purifiers decreased as they focused more on necessities than expensive ones. Among the commercial and industrial enterprises, demand was low for a brief period, but once the global economy revived, the global water purifier market began to expand.

However, after the pandemic, demand for water purifiers surged among various sectors as people became more aware of safe and clean drinking water. Many technological advancements were also seen in the global water purifier market.

Key Players Landscape and Outlook

The global water purifier market is dominated by many players all over the globe, who offer a diverse range of water purifier products, technologies and solutions catering to both household and industrial & commercial needs. With rising awareness of water quality problems and the significance of safe drinking water, the global water purifier market outlook is positive. It was anticipated that additional innovation and industrial expansion would be fuelled by developments in water purification technology and rising R&D spending. Additionally, efficient water purification solutions are anticipated to remain a priority as the world confronts problems with water scarcity and pollution problems, resulting in continuous market expansion.

For instance, in November 2023, Primo Water Corporation (PRMW), a provider of sustainable drinking water solutions in North America and Europe announced agreement with Culligan International to acquire a significant portion of Primo Water's International businesses in an all-cash transaction valued at up to USD 575 million. Primo Water aims to liquidate its international business and focus on domestic region.

For instance, In Nov 2023, Midea Group Kitchen and Water Heater Appliances Business Division (Midea KWHA) unveiled its innovative Whole House Water Solutions at Aquatech Amsterdam 2023, held from November 6-9 in the Netherlands. Midea KWHA's presence at the leading global water trade show highlights the business division's commitment to providing comprehensive water treatment for residential water filtration and heating.

For instance, in September 2023, A.O. Smith acquired Water Tec of Tucson to expand its market in west coast of USA. Water Tec is a manufacturer and dealer of water treatment equipment for residential, commercial, institutional, and industrial use. Water Tec's products are sold through their retail dealership located in Tucson, Arizona. A.O. Smith will leverage its manufacturing and distribution network to establish its presence in West Coast of USA.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Global Water Purifier Market

4. Executive Summary

5. Voice of Customer

• 5.1. Consumer Respondent's Demographics
• 5.2. Water Purifier Application
• 5.3. Source of Drinking Water
• 5.4. Usage Preferences
• 5.5. Water Purifier Brand Preference
• 5.6. Source of Information About the Water Purifier
• 5.7. Factors Considered in Purchase Decision
• 5.8. Period of Usage of Water Purifier
• 5.9. Level of Satisfaction

6. Global Water Purifier Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Technology
  • 6.2.1. Reverse Osmosis (RO)
  • 6.2.2. Ultraviolet (UV)
  • 6.2.3. Ultrafilters (UF)
  • 6.2.4. Hybrid
  • 6.2.5. Others (Activated Carbon, Sediment Filters, etc.)
• 6.3. By Type
  • 6.3.1. Point of Entry
  • 6.3.2. Point of Use
    • 6.3.2.1. Under the Counter
    • 6.3.2.2. Wall Mounted
    • 6.3.2.3. Faucet Mounted
    • 6.3.2.4. Others
• 6.4. By Application
  • 6.4.1. Residential
  • 6.4.2. Commercial and Industrial
    • 6.4.2.1. Workplaces
    • 6.4.2.2. Educational Institutes
    • 6.4.2.3. Medical Facilities
    • 6.4.2.4. Manufacturing Facilities
    • 6.4.2.5. Others
• 6.5. By Distribution Channel
  • 6.5.1. Direct Sales
  • 6.5.2. Retail Stores
  • 6.5.3. Online
  • 6.5.4. Others
• 6.6. By Region
  • 6.6.1. North America
  • 6.6.2. Europe
  • 6.6.3. South America
  • 6.6.4. Asia-Pacific
  • 6.6.5. Middle East and Africa
• 6.7. By Company Market Share (%), 2022

7. Global Water Purifier Market Outlook, By Region, 2016-2030F

• 7.1. Asia-Pacific*
  • 7.1.1. China
  • 7.1.2. India
  • 7.1.3. Japan
  • 7.1.4. South Korea
  • 7.1.5. Indonesia
  • 7.1.6. Australia
  • 7.1.7. Philippines
  • 7.1.8. Vietnam

All segments will be provided for all regions and countries covered:

• 7.2. Europe
  • 7.2.1. Germany
  • 7.2.2. Russia
  • 7.2.3. United Kingdom
  • 7.2.4. France
  • 7.2.5. Turkey
  • 7.2.6. Spain
  • 7.2.7. Italy
  • 7.2.8. Poland
  • 7.2.9. Netherlands
• 7.3. North America
  • 7.3.1. United States
  • 7.3.2. Mexico
  • 7.3.3. Canada
• 7.4. South America
  • 7.4.1. Brazil
  • 7.4.2. Argentina
• 7.5. Middle East & Africa
  • 7.5.1. Saudi Arabia
  • 7.5.2. UAE
  • 7.5.3. South Africa

8. Market Mapping, 2022

• 8.1. By Technology
• 8.2. By Type
• 8.3. By Application
• 8.4. By Distribution Channel
• 8.5. By Region

9. Macro Environment and Industry Structure

• 9.1. Supply Demand Analysis
• 9.2. Import Export Analysis
• 9.3. Value Chain Analysis
• 9.4. PESTEL Analysis
  • 9.4.1. Political Factors
  • 9.4.2. Economic System
  • 9.4.3. Social Implications
  • 9.4.4. Technological Advancements
  • 9.4.5. Environmental Impacts
  • 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 9.5. Porter's Five Forces Analysis
  • 9.5.1. Supplier Power
  • 9.5.2. Buyer Power
  • 9.5.3. Substitution Threat
  • 9.5.4. Threat from New Entrant
  • 9.5.5. Competitive Rivalry

10. Market Dynamics

• 10.1. Growth Drivers
• 10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

• 11.1. Competition Matrix of Top Five Market Leaders
• 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 11.3. Mergers and Acquisitions/Joint Ventures
• 11.4. SWOT Analysis (For Five Market Players)

12. Pricing Analysis

13. Case Studies

14. Key Players Outlook

• 14.1. 3M Company
  • 14.1.1. Company Details
  • 14.1.2. Key Management Personnel
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As reported)
  • 14.1.5. Key Market Focus & Geographical Presence
  • 14.1.6. Recent Developments
• 14.2. Midea Group Co., Ltd.
• 14.3. Culligan International Company
• 14.4. Unilever PLC
• 14.5. Coway Co., Ltd.
• 14.6. A. O. Smith Corporation
• 14.7. DuPont de Nemours, Inc
• 14.8. Kent RO Systems Ltd.
• 14.9. Eureka Forbes Ltd
• 14.10. Panasonic Corporation
• 14.11. LG Corporation
• 14.12. Pentair PLC

15. Strategic Recommendations

16. About Us & Disclaimer