市場調査レポート
商品コード
1397917
POSディスプレイの世界市場の評価:構成別、ディスプレイスタイル別、タイプ別、エンドユーザー別、地域別、機会、予測(2016年~2030年)Point-of-Sale Display Market Assessment, By Composition, By Display Style, By Type, By End-user, By Region, Opportunities and Forecast, 2016-2030F |
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POSディスプレイの世界市場の評価:構成別、ディスプレイスタイル別、タイプ別、エンドユーザー別、地域別、機会、予測(2016年~2030年) |
出版日: 2023年12月21日
発行: Market Xcel - Markets and Data
ページ情報: 英文 251 Pages
納期: 3~5営業日
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世界のPOSディスプレイの市場規模は、2022年の122億9,000万米ドルから2030年に212億7,000万米ドルに達し、2023年~2030年の予測期間にCAGRで7.1%の成長が見込まれています。
市場の成長促進要因は、小売競合の激化、効果的なマーケティング戦略の必要性、組織小売の拡大、eコマースの影響力の増大などです。また、デジタルインタラクティブPOSディスプレイの革新、パーソナライズされたショッピング体験への需要、効率的な在庫管理の重要性などが市場拡大に寄与しています。
eコマースの影響力の増大は、よりダイナミックな店舗でのショッピング体験を必要とし、市場を後押ししています。競争力を高めるため、小売業者は人目を引くPOSディスプレイを利用するケースが増えています。これらのディスプレイは、具体的で没入感のあるショッピング環境を作り出すことで、店頭での売上を増加させ、顧客体験を向上させます。
Manaferra Inc.によると、2023年までにeコマースは小売市場全体の20.8%のシェアを占め、eコマースの売上は6兆5,000億米ドルを超えると予測されています。さらに、eコマースプラットフォームは小売取引全体の22.3%を占めるとみられており、中国が最大のeコマース市場としての地位を維持し、米国がこれに続きます。さらに、Shopifyによると、2024年末までに小売総売上の約21.2%が、自社サイトやサードパーティーのeコマースサイトを通じてオンラインで行われる見込みです。したがって、活況にあるeコマース産業がPOSディスプレイの需要に拍車をかけ、市場の成長を促進しています。
カウンタートップディスプレイの導入が、POSディスプレイ市場の拡大を大きく後押ししています。これらのディスプレイは、レジカウンターで商品やプロモーションを的確に公開し、衝動買いを促し、顧客のショッピング体験を向上させます。小売業者は、戦略的マーケティングツールとしてカウンタートップディスプレイを採用するケースが増えており、POSディスプレイ部門の売上増加と市場全体の成長に寄与しています。
ビジュアルディスプレイ技術の導入は、POSディスプレイ市場の成長を促進する上で極めて重要です。これらの先進のディスプレイは、ダイナミックでインタラクティブな方法で顧客を引き付け、商品を展示し、小売の現場で情報を伝達します。注目を集め、ショッピング体験を向上させる能力により、企業はますますビジュアルディスプレイ技術を採用するようになっており、その結果、売上が増加し、POSディスプレイ市場の拡大に寄与しています。
電子産業がPOSディスプレイ部門における広大な市場機会をもたらしています。技術革新に重点を置く電子企業は、先進の適応性の高いPOSディスプレイソリューションを生み出しています。これらのシステムは、消費者にシームレスで魅力的なショッピング体験を提供し、小売業者の生産性と顧客満足度の向上を支援しています。さらに、こうした技術革新は、eコマースプラットフォームに対する需要の高まりや、効率的でデータドリブンな経営に対するニーズに合致しています。このダイナミックなアプローチにより、電子産業は拡大するPOSディスプレイ市場とその有利な将来性を利用することができます。
複数の要因により、アジア太平洋が世界のPOSディスプレイ市場で最大のシェアを占めています。その力強い小売産業の成長と急速な都市化がPOSディスプレイ需要を促進しています。また、人口が多く、中間所得層が増加しているため、消費支出が増加しています。さらに、同地域では技術の進歩とデジタル決済方法の採用が顕著です。企業に対する政府の有利な政策やインセンティブは、アジア太平洋のPOSディスプレイ市場の成長の強化に寄与しており、それによってアジア太平洋があらゆる面で世界のリーダーとなっています。
当レポートでは、世界のPOSディスプレイ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global point of sale display market size was valued at USD 12.29 billion in 2022, which is expected to reach USD 21.27 billion in 2030, with a CAGR of 7.1% for the forecasted period between 2023 and 2030.
Point-of-sale displays offer several benefits, such as increased product visibility, higher sales, and enhanced customer engagement. These displays showcase products at key purchase points, attracting customer attention. Factors driving the POS display market growth include rising retail competition, the need for effective marketing strategies, the expansion of organized retail, and the growing influence of e-commerce. In addition, innovations in digital and interactive POS displays, demand for personalized shopping experiences, and importance of efficient inventory management contribute to the market's expansion.
The growing influence of e-commerce propels the market by necessitating more dynamic in-store shopping experiences. To get a competitive edge, retailers increasingly use eye-catching POS displays to engage customers. These displays create a tangible and immersive shopping environment, thereby proliferating in-store sales and enhancing customer experiences.
As per Manaferra Inc., by 2023, e-commerce is projected to hold a 20.8% share of the overall retail market, with e-commerce sales anticipated to exceed USD 6.5 trillion. Moreover, e-commerce platforms are set to account for 22.3% of total retail transactions with China continuing to maintain its position as the largest e-commerce market, followed by the United States. Furthermore, according to Shopify, approximately 21.2% of total retail sales will be conducted online through company-owned websites and third-party e-commerce sites by the end of 2024. Hence, the booming e-commerce industry is fueling the demand for point-of-sale displays, thereby augmenting the growth of the market.
The introduction of countertop displays significantly boost the POS display market's expansion. These displays adequately showcase products and promotions at the checkout counter, encouraging impulse purchases, enhancing the customer shopping experience. Retailers are increasingly adopting countertop displays as a strategic marketing tool, contributing to increased sales and overall market growth in POS display sector.
For example, in July 2023, Republic Technologies (UK) Ltd. launched a countertop display unit (CDU), allowing retailers to present and boost sales of the rapidly growing OCB Combi Paper brand in the United Kingdom. Each CDU can accommodate 10 booklets featuring the six different OCB variants, including OCB Slim and Tips in virgin, premium, and organic hemp, as well as OCB Ultimate, OCB Premium, and OCB Virgin Papers.
Introduction of visual display technology is pivotal in driving the market growth of POS displays. These advanced displays offer dynamic and interactive ways to engage customers, showcase products, and convey information in retail settings. With their ability to capture attention and enhance shopping experience, businesses are increasingly adopting visual display technology, resulting in increased sales, and contributing to the expansion of POS display market.
For example, in January 2023 during NRF 2023 Retail's Big Show, Samsung Electronics America, Inc., presented its visual display technology, providing retailers and system integrators with a preview of how these solutions can revitalize in-store experiences for customers and staff. By harnessing Samsung's visual display technology, businesses like Duck Donuts, The Honest Worm, and Beach People Studios have access to a gateway solution for delivering immersive and sensory experiences to their clients.
The electronics industry is leading to vast market opportunities in the POS display sector. With a focus on technological innovation, electronic companies are creating advanced and adaptable POS display solutions. These systems offer a seamless and engaging consumer shopping experience, supporting retailers in improving productivity and customer satisfaction. Furthermore, these innovations align with the rising demand for e-commerce platforms and the need for efficient and data-driven business operations. This dynamic approach enables the electronics industry to tap into the expanding POS display market and its lucrative prospects.
For example, in January 2023, Panasonic introduced a new line of DLP projectors, premium displays, and touchscreen displays. These high-quality, interactive multi-touch professional displays are bifurcated in six sizes ranging from 43 to 86 inches and feature Capacitive Touch Technology, enhancing collaboration in various settings like meetings and classrooms.
Asia-Pacific holds the largest share in the global point-of-sales display market due to several factors. Its robust retail industry growth and rapid urbanization have driven POS display demand. Additionally, a large population with a rising middle class has boosted consumer spending. Moreover, technological advancements and adoption of digital payment methods are prominent in the region. Favorable government policies and incentives for businesses have contributed to the enhancement of the point-of-sale display market growth in Asia-Pacific, thereby making it a global leader in all aspects.
For illustration, in February 2022, Digi POS registered the world's first touchless aerial display point-of-sale (POS) register, which uses holography for point-of-sale cash registers. The Digi POS registers were first rolled out across six 7-Eleven convenience stores in Tokyo, Japan. The holographic checkouts offer a touch-free experience whereby customers scan their goods, then finalize their purchase by simply poking the air to interact with the holographic display. Furthermore, the payments are accepted by cashless methods, including e-money cards, credit cards, and QR codes.
Government initiatives impacting the point-of-sale display market typically revolve around regulations, standards, and incentives to enhance cybersecurity, data protection, and accessibility. These measures promote secure and equitable transactions, foster innovation, and protect consumer interests while ensuring compliance with relevant laws and industry guidelines.
For example, in May 2021, the Indian Ministry of Electronics and Information Technology (MeitY) announced that it is seeking expressions of interest from companies looking to set up a display manufacturing unit in India. The data collected will play a crucial role in formulating a program to offer suitable incentives to these companies. Notably, displays represent over 25% of the bill of materials for smartphones and more than 50% for LCD/LED TVs.
The COVID-19 pandemic brought a profound transformation in the POS display market. Prior to the pandemic, the market experienced steady growth, primarily fueled by traditional in-store shopping experiences and payment methods. However, the onset of COVID-19 triggered a seismic shift in consumer behavior, as health concerns led to a rapid adoption of contactless and digital payment solutions. This surge in demand propelled digital POS displays and e-commerce into the spotlight, revolutionizing the market's dynamics. Post-COVID-19, the market saw a lasting change, with e-commerce and online shopping becoming the new norm, forcing traditional retail stores to adapt by integrating digital POS displays and innovative technologies. This transformation highlighted the need for adaptability and innovation in response to shifting consumer preferences, reshaping the future of the point-of-sale display market.
The global point of sale display sector is undergoing swift progress, characterized by prominent corporations enhancing their online retail platforms. The key players operating in global point of sale display market are Samsung Electronics Co. Ltd, Elo Touch Solutions Inc., Panasonic Corporation, HP Development Company, L.P., LG Electronics Inc., Dell Technologies Inc., NEC Corporation, NCR Corporation, Sharp Corporation, and Fujitsu Limited. Additionally, these businesses are allocating significant resources to enhance their competitive standing and financial results. They are actively participating in alliances, takeovers, and cooperative ventures, thereby reshaping the industry landscape, and propelling the overall market expansion.
In August 2023, Toshiba introduced the TCx 900, a robust and space-saving POS system. The latest POS system from Toshiba Global Commerce Solutions delivers cutting-edge technology features within a durable and adaptable compact design. Designed to provide long-lasting support for retailers, the TCx 900 enhances store efficiency, empowering retailers to reduce in-store operational costs and shift their focus towards delivering captivating shopping experiences for customers.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.