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市場調査レポート
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マスカラの世界市場の評価：タイプ別、形状別、色系統別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2016年～2030年）

Mascara Market Assessment, By Type, By Form, By Colour Family, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F
出版日: | 発行: Market Xcel - Markets and Data | ページ情報: 英文 204 Pages | 納期: 3～5営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.36円
マスカラの世界市場の評価：タイプ別、形状別、色系統別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2016年～2030年）
出版日: 2023年12月13日
発行: Market Xcel - Markets and Data
ページ情報: 英文 204 Pages
納期: 3～5営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のマスカラの市場規模は、2022年の67億8,000万米ドルから2030年に110億5,000万米ドルに達し、2023年～2030年の予測期間にCAGRで6.3%の成長が見込まれています。市場は、消費者の選好と業界の力学を形成する要因の重なりによって大きく成長し続けています。ソーシャルメディアのインフルエンサーや有名人の支持に後押しされる美容トレンドの進化は、マスカラの選択に大きな影響を与えます。ウォータープルーフ、ボリュームアップ、レングスニング、カールなどさまざまなタイプのマスカラの需要は、世界中の消費者の多様な化粧品の選好を反映しています。

マスカラの流通チャネルは多様化し、消費者はスーパーマーケット、ハイパーマーケット、専門店、百貨店、そして影響力を増しているオンライン小売プラットフォームでの購入を選ぶようになっています。オンラインショッピングのアクセス性と利便性は、市場の裾野をさらに広げています。

地域別に見ると、マスカラ市場の動向はさまざまです。北米、欧州、アジア太平洋、南米、中東・アフリカはそれぞれ、文化的選好、経済的要因、美容基準の影響を受け、世界情勢に寄与しています。

価格帯セグメンテーションは市場の包括性を反映し、多様な消費者の予算に対応しています。さらに、天然のオーガニックなマスカラオプションの台頭は、環境意識の高い消費者によるクリーンな美容製品への需要の高まりに対応しています。さまざまな色のマスカラが入手可能であることは、消費者が個人の選好やニーズに基づいて選択できることから、消費者に受ける大きな要因となっています。

世界のマスカラ市場は依然としてダイナミックで、消費者の需要の変化に対応しています。業界の軌跡は、継続的な製品の革新、戦略的マーケティング、包括性と持続可能性の重視によって特徴付けられ、世界のマスカラ消費の未来を形成しています。

メイクアップアーティストの増加がマスカラの販売を促進

さまざまなプラットフォーム、特にソーシャルメディアにおけるメイクアップアーティストの急増は、世界のマスカラ市場に大きな影響を与えています。これらのアーティストが多様で独動的な塗りのテクニックを披露することで、影響力のあるトレンドセッターとしての役割を果たし、消費者の関心と実験を促進しています。美容インフルエンサーの台頭は、美の基準を民主化し、より包括的で多様な表現を育んでいます。メイクアップアーティストは化粧品ブランドと協力し、革新的な製品の開発やマーケティング戦略に寄与しています。その活躍の場は世界中に広がり、マスカラへの幅広い需要を生み出し、業界の成長を増幅させています。

メイクアップアーティストとマスカラ市場の共生関係は、現代の美容動向と消費者の選択を形成する上での、インフルエンサーの重要な役割を強調しています。例えば、2023年7月、米国を拠点とするメーキャップブランド、Benefitは、ソーシャルアプリのショッピングプラットフォームに最初のテスターとして参加しました。このマスカラは7月26日から48時間、TikTokで独占的に発売され、その後、広く販売されています。BenefitはTikTok Shopで24時間のライブセッションを企画しましたが、これは美容ブランドとして初めてのことでした。

より多くのオーディエンスと共鳴する包括性

美容ブランドがますます多様な表現を優先するようになり、包括性が世界中でマスカラ市場を再構築しています。さまざまな肌の色、目の形、文化的背景を認識することが、幅広い消費者に対応するマスカラの創造を後押ししています。年齢、性別、民族の異なるモデルを起用した包括的なマーケティングキャンペーンは、世界中の消費者の共感を呼び、帰属意識と自信を育みます。このような包括性へのシフトは、社会の価値観を反映し、市場のリーチを拡大し、より広範な消費者層にアピールします。マスカラ市場の包括性への進化は、美の基準の変化と一致し、個性を強調し、世界中の美の多様性を祝福します。

当レポートでは、世界のマスカラ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 世界のマスカラ市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 人口統計（年齢/コホート分析 - 団塊の世代とX世代、ミレニアル世代、Z世代、性別、所得 - 低、中、高、地域、国籍など）
  • ブランドと製品の認知度
  • 購入決定において考慮される要素
  • 購入チャネル
  • 購入頻度
  • 既存のユーザーまたは対象ユーザー
  • 友人、家族からの推奨/オンラインレビュー
  • 製品/ブランドの吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第6章 世界のマスカラ市場の見通し（2016年～2030年）

  • 市場規模と予測
    • 金額
    • 数量
  • タイプ別
    • ウォータープルーフ
    • ボリュームアップ
    • レングスニング
    • カール
    • ノンクランピング
    • その他
  • 形状別
    • リキッド
    • ジェル
    • クリーム
    • その他
  • 色系統別
    • 黒
    • 茶色
    • 青
    • その他
  • 価格帯別
    • 大衆向け
    • プレミアム
  • エンドユーザー別
    • 個人
    • 専門家
  • 流通チャネル別
    • オンラインチャネル
    • 専門店
    • スーパーマーケット/ハイパーマーケット
    • コンビニエンスストア、デパート
    • その他
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア：企業別（2022年）

第7章 世界のマスカラ市場の見通し：地域別（2016年～2030年）

  • 北米
    • タイプ別
    • 形状別
    • 色系統別
    • 価格帯別
    • エンドユーザー別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • 南米
    • ブラジル
    • アルゼンチン
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第8章 市場マッピング（2022年）

  • タイプ別
  • 形状別
  • 色系統別
  • 価格帯別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第9章 マクロ環境と産業構造

  • 需給分析
  • 輸出入の分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第10章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第11章 主要企業情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2022年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場参入企業5社）
  • 特許分析（該当する場合）

第12章 価格分析

第13章 ケーススタディ

第14章 主要企業の見通し

  • LVMH Moet Hennessy Louis Vuitton
  • Revlon, Inc.
  • JAB Beauty B.V. (Coty Inc.)
  • L'Oreal S.A.
  • HB USA Holdings, Inc.
  • The Estee Lauder Companies Inc.
  • VB Beauty (US) LLC (Victoria Beckham Beauty)
  • PUIG BRANDS, S.A.
  • Shiseido Company, Limited
  • Kao Corporation

第15章 戦略的推奨事項

第16章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 2. Global Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 3. Global Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 4. Global Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 5. Global Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 6. Global Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 7. Global Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 8. Global Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 9. Global Mascara Market Share, By Region, In USD Billion, 2016-2030F
  • Figure 10. North America Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 11. North America Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 12. North America Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 13. North America Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 14. North America Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 15. North America Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 16. North America Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 17. North America Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 18. North America Mascara Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 19. United States Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 20. United States Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 21. United States Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 22. United States Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 23. United States Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 24. United States Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 25. United States Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 26. United States Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 27. Canada Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 28. Canada Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 29. Canada Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 30. Canada Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 31. Canada Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 32. Canada Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 33. Canada Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 34. Canada Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 35. Mexico Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 36. Mexico Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 37. Mexico Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 38. Mexico Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 39. Mexico Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 40. Mexico Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 41. Mexico Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 42. Mexico Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 43. Europe Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 44. Europe Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 45. Europe Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 46. Europe Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 47. Europe Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 48. Europe Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 49. Europe Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 50. Europe Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 51. Europe Mascara Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 52. Germany Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 53. Germany Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 54. Germany Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 55. Germany Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 56. Germany Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 57. Germany Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 58. Germany Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 59. Germany Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 60. France Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 61. France Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 62. France Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 63. France Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 64. France Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 65. France Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 66. France Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 67. France Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 68. Italy Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 69. Italy Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 70. Italy Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 71. Italy Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 72. Italy Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 73. Italy Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 74. Italy Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 75. Italy Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 76. United Kingdom Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 77. United Kingdom Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 78. United Kingdom Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 79. United Kingdom Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 80. United Kingdom Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 81. United Kingdom Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 82. United Kingdom Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 83. United Kingdom Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 84. Russia Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 85. Russia Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 86. Russia Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 87. Russia Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 88. Russia Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 89. Russia Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 90. Russia Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 91.
  • Figure 92. Russia Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 93. Netherlands Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 94. Netherlands Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 95. Netherlands Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 96. Netherlands Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 97. Netherlands Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 98. Netherlands Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 99. Netherlands Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 100. Netherlands Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 101. Spain Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 102. Spain Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 103. Spain Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 104. Spain Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 105. Spain Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 106. Spain Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 107. Spain Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 108. Spain Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 109. Turkey Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 110. Turkey Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 111. Turkey Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 112. Turkey Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 113. Turkey Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 114. Turkey Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 115. Turkey Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 116. Turkey Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 117. Poland Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 118. Poland Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 119. Poland Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 120. Poland Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 121. Poland Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 122. Poland Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 123. Poland Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 124. Poland Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 125. South America Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 126. South America Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 127. South America Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 128. South America Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 129. South America Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 130. South America Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 131. South America Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 132. South America Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 133. South America Mascara Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 134. Brazil Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 135. Brazil Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 136. Brazil Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 137. Brazil Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 138. Brazil Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 139. Brazil Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 140. Brazil Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 141. Brazil Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 142. Argentina Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 143. Argentina Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 144. Argentina Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 145. Argentina Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 146. Argentina Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 147. Argentina Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 148. Argentina Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 149. Argentina Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 150. Asia-Pacific Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 151. Asia-Pacific Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 152. Asia-Pacific Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 153. Asia-Pacific Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 154. Asia-Pacific Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 155. Asia-Pacific Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 156. Asia-Pacific Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 157. Asia-Pacific Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 158. Asia-Pacific Mascara Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 159. India Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 160. India Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 161. India Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 162. India Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 163. India Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 164. India Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 165. India Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 166. India Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 167. China Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 168. China Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 169. China Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 170. China Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 171. China Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 172. China Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 173. China Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 174. China Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 175. Japan Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 176. Japan Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 177. Japan Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 178. Japan Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 179. Japan Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 180. Japan Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 181. Japan Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 182. Japan Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 183. Australia Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 184. Australia Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 185. Australia Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 186. Australia Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 187. Australia Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 188. Australia Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 189. Australia Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 190. Australia Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 191. Vietnam Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 192. Vietnam Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 193. Vietnam Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 194. Vietnam Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 195. Vietnam Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 196. Vietnam Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 197. Vietnam Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 198. Vietnam Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 199. South Korea Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 200. South Korea Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 201. South Korea Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 202. South Korea Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 203. South Korea Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 204. South Korea Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 205. South Korea Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 206. South Korea Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 207. Indonesia Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 208. Indonesia Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 209. Indonesia Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 210. Indonesia Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 211. Indonesia Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 212. Indonesia Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 213. Indonesia Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 214. Indonesia Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 215. Philippines Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 216. Philippines Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 217. Philippines Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 218. Philippines Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 219. Philippines Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 220. Philippines Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 221. Philippines Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 222. Philippines Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 223. Middle East & Africa Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 224. Middle East & Africa Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 225. Middle East & Africa Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 226. Middle East & Africa Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 227. Middle East & Africa Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 228. Middle East & Africa Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 229. Middle East & Africa Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 230. Middle East & Africa Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 231. Middle East & Africa Mascara Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 232. Saudi Arabia Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 233. Saudi Arabia Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 234. Saudi Arabia Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 235. Saudi Arabia Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 236. Saudi Arabia Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 237. Saudi Arabia Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 238. Saudi Arabia Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 239. Saudi Arabia Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 240. UAE Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 241. UAE Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 242. UAE Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 243. UAE Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 244. UAE Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 245. UAE Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 246. UAE Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 247. UAE Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 248. South Africa Mascara Market, By Value, In USD Billion, 2016-2030F
  • Figure 249. South Africa Mascara Market, By Volume, In Unit Thousands, 2016-2030F
  • Figure 250. South Africa Mascara Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 251. South Africa Mascara Market Share, By Form, In USD Billion, 2016-2030F
  • Figure 252. South Africa Mascara Market Share, By Colour Family, In USD Billion, 2016-2030F
  • Figure 253. South Africa Mascara Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 254. South Africa Mascara Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 255. South Africa Mascara Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 256. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 257. By Form Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 258. By Colour Family Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 259. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 260. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 261. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 262. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022
目次
Product Code: MX10742

Global mascara market was valued at USD 6.78 billion in 2022, expected to reach USD 11.05 billion in 2030, with a CAGR of 6.3% for the forecast period between 2023 and 2030. The market continues to grow substantially, driven by a convergence of factors shaping consumer preferences and industry dynamics. Evolving beauty trends, propelled by social media influencers and celebrity endorsements, significantly impact mascara choices. The demand for various types of mascaras, including waterproof, volumizing, lengthening, and curling, reflects the diverse cosmetic preferences of consumers worldwide. For instance, in September 2023, color cosmetics brand Color Street launched Tri-Flex Mascara, claiming a non-flaking, non-clumping, smudge- and transfer-proof 24-hour wear. Dermatologist and ophthalmologist tested, this serum-infused, caffeine-enriched mascara was developed using the vegan formula, with a unique double-sided brush, that provided lift, volume, and length in one swipe.

The distribution channels for mascara have diversified, with consumers opting for purchases through supermarkets, hypermarkets, specialty stores, departmental stores, and the increasingly influential online retail platforms. The accessibility and convenience of online shopping have further expanded the market reach.

Regionally, the mascara market experiences varying trends. North America, Europe, Asia-Pacific, South America, and the Middle East and Africa each contribute to the global landscape, influenced by cultural preferences, economic factors, and beauty standards.

Price range segmentation reflects the market's inclusivity, catering to diverse consumer budgets. Additionally, the rise of natural and organic mascara options responds to the growing demand for clean beauty products driven by environmentally conscious consumers. The diverse availability of mascara in various colors is a significant factor that appeals to consumers, as it allows them to choose based on personal preferences and needs.

The global mascara market remains dynamic and responsive to shifting consumer demands. The industry's trajectory is marked by continuous product innovation, strategic marketing, and an increasing emphasis on inclusivity and sustainability, shaping the future of mascara consumption worldwide.

Growing Number of Make-up Artists Driving the Sales of Mascaras

The surge in makeup artists on various platforms, especially social media, has significantly impacted the global mascara market. As these artists showcase diverse and creative application techniques, they serve as influential trendsetters, driving consumer interest and experimentation. The rise of beauty influencers has democratized beauty standards, fostering a more inclusive and diverse representation. Makeup artists collaboratively engage with cosmetic brands, contributing to innovative product development and marketing strategies. Their reach extends globally, creating a widespread demand for mascaras and amplifying the industry's growth.

The symbiotic relationship between makeup artists and the mascara market emphasizes the pivotal role of influencers in shaping contemporary beauty trends and consumer choices. For instance, in July 2023, the US-based makeup brand, Benefit, joined the social app's shopping platform as its initial testers. The mascara was launched exclusively on TikTok for 48 hours starting July 26, followed by wider availability. Benefit planned a 24-hour live session on TikTok Shop, a first for a beauty brand.

Inclusivity Resonating with A Broader Audience

Inclusivity is reshaping the mascara market, globally, as beauty brands increasingly prioritize diverse representation. Acknowledging various skin tones, eye shapes, and cultural backgrounds drives the creation of mascaras catering to a broad spectrum of consumers. Inclusive marketing campaigns featuring models of different ages, genders, and ethnicities resonate with a global audience, fostering a sense of belonging and empowerment. This shift toward inclusivity reflects societal values and expands market reach, appealing to a more extensive consumer base. The mascara market's evolution towards inclusivity aligns with changing beauty standards, emphasizing individuality and celebrating the diversity of beauty worldwide. In October 2023, MAC Cosmetics sponsored the fifth National Trans Visibility March in New York City, an ongoing commitment since 2019. The brand's team marched, provided makeup touch-ups, and supported the LGBTQIA+ community through the Viva Glam program, donating proceeds from Viva Glam lipsticks year-round.

Growing Preference for Natural, Sustainable, And Cruelty-Free Mascara Options Driving the Demand

The clean beauty movement significantly influences the global mascara market as consumers increasingly prioritize natural, sustainable, and cruelty-free products. Demand for mascaras free from harmful chemicals, parabens, and sulfates has surged. Brands responding to this shift by offering clean, transparent formulations are gaining traction. The movement aligns with eco-conscious consumer values, driving the adoption of environmentally friendly packaging and responsible sourcing. As awareness of the environmental impact of beauty products grows, the Clean Beauty Movement propels innovation, shaping the mascara market towards a more ethical and planet-friendly approach, reflecting the broader sustainability trend in the cosmetics industry. In May 2023, Sweden-based Idun Minerals launched a vegan mascara, Mascara Vatn Volume 38°C. This mascara offers volume, length, and separation with a long-wearing, water-resistant formula, which is easily removable in warm water above 38°C and is entirely vegan.

Volumizing Mascara Holding the Major Market Share

Volumizing mascara asserts dominance, holding the major market share in the global mascara market. Its popularity stems from its ability to add thickness and fullness to lashes, meeting the demand for a bold and dramatic eye makeup look. With formulations featuring volumizing agents such as waxes and polymers, this mascara type aligns with a broad consumer base seeking enhanced lash volume. Beauty trends, celebrity endorsements, and consumer preferences merge in favor of volumizing mascaras, solidifying their leading position in the market. As consumers continue to prioritize impactful eye makeup, the widespread appeal of volumizing mascara sustains its significant market share globally. For instance, in August 2023, Clinique, under the umbrella of The Estee Lauder Companies Inc., introduced the latest High Impact High-Fi Full Volume Mascara, featuring a fiber-infused, polymer gel-based formula. It claimed to deliver an impressive 230% instant volume. The weightless formula included a nourishing oil blend for lash care without compromise.

Shifting Trends Toward Sustainable Cosmetic Products Creates Demand for Zero Waste Mascaras

A large consumer base has been shifting towards and focussing on environmentally friendly, plant-based, and sustainable cosmetics and personal care products, creating a demand for mascaras that lead to zero wastage. Cosmetic manufacturers constantly improvise in their production lines and produce products using the reduce, reuse, and recycle concepts. Elate Cosmetics, Dab Herb, Clean Faced Cosmetics, Zao, and Nudi Goods are some brands offering zero water mascaras, including their packaging. In July 2023 , Lush announced the launch of a naked mascara, which will not have any traditional plastic tube. The product is based on 100% bio-based materials.

Impact of COVID-19

The COVID-19 pandemic significantly impacted the global mascara market. Lockdowns, reduced social gatherings, and remote work trends led to declining consumer demand for cosmetics, including mascara. Supply chain disruptions, factory closures, and logistical challenges affected production and distribution. With face masks becoming commonplace, there was a shift in consumer priorities toward eye makeup, but overall sales were subdued. The closure of physical retail outlets also hampered traditional sales channels. However, the market showcased resilience through the rise of e-commerce, as consumers turned to online platforms for beauty product purchases. As the world adapts to the "new normal," the mascara market navigates a transformed landscape with shifting consumer behaviors and preferences.

Key Players Landscape and Outlook

Global mascara market boasts a competitive landscape with key players driving innovation and market expansion. Esteemed companies like L'Oreal S.A., The Estee Lauder Companies Inc., and Revlon, Inc. remain dominant, leveraging extensive product lines and global presence. Emerging brands like Celesty are disrupting traditional norms. The outlook emphasizes sustainable formulations, cruelty-free products, and eco-friendly packaging, aligning with evolving consumer preferences. Strategic collaborations with influencers and digital marketing emphasize the industry's dynamic nature. The mascara market is poised for growth, characterized by ongoing product advancements and a focus on inclusivity and sustainability.

In February 2023, Maybelline New York, a L'Oreal S.A. brand, introduced Falsies Surreal Extensions Mascara with its first-ever avatar, May. Featured with Gigi Hadid, the campaign blended real and virtual, boasting up to 24-hour wear and a lash-transforming formula for extreme volume and visibly longer lashes.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Global Mascara Market

4. Executive Summary

5. Voice of Customer

  • 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 5.2. Brand and Product Awareness
  • 5.3. Factors Considered in Purchase Decision
    • 5.3.1. Brand Reputation
    • 5.3.2. Product Quality
    • 5.3.3. Ingredients and Formulation
    • 5.3.4. Trends and social media
    • 5.3.5. Desired Outcomes (volumizing/lengthening/curling/smudge-proof)
    • 5.3.6. Sustainable Packaging
    • 5.3.7. Inclusivity
    • 5.3.8. Longevity
    • 5.3.9. Ease of Removal
    • 5.3.10. Innovation
    • 5.3.11. Price Range
    • 5.3.12. Availability and Accessibility
    • 5.3.13. Discounts and Deals
  • 5.4. Purchase Channel
  • 5.5. Frequency of Purchase
  • 5.6. Existing or Intended User
  • 5.7. Recommendations from friends, family/online reviews
  • 5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Global Mascara Market Outlook, 2016-2030F

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. By Type
    • 6.2.1. Waterproof
    • 6.2.2. Volumizing
    • 6.2.3. Lengthening
    • 6.2.4. Curling
    • 6.2.5. Non-clumping
    • 6.2.6. Others
  • 6.3. By Form
    • 6.3.1. Liquid
    • 6.3.2. Gel
    • 6.3.3. Cream
    • 6.3.4. Others
  • 6.4. By Colour Family
    • 6.4.1. Black
    • 6.4.2. Brown
    • 6.4.3. Blue
    • 6.4.4. Others
  • 6.5. By Price Range
    • 6.5.1. Mass
    • 6.5.2. Premium
  • 6.6. By End-user
    • 6.6.1. Individuals
    • 6.6.2. Professionals
      • 6.6.2.1. Salons
      • 6.6.2.2. Fashion Industry
      • 6.6.2.3. Entertainment Industry
      • 6.6.2.4. Others
  • 6.7. By Distribution Channel
    • 6.7.1. Online Channel
    • 6.7.2. Specialty Stores
    • 6.7.3. Supermarkets/Hypermarkets
    • 6.7.4. Convenience and Departmental Stores
    • 6.7.5. Others
  • 6.8. By Region
    • 6.8.1. North America
    • 6.8.2. Europe
    • 6.8.3. South America
    • 6.8.4. Asia-Pacific
    • 6.8.5. Middle East and Africa
  • 6.9. By Company Market Share (%), 2022

7. Global Mascara Market Outlook, By Region, 2016-2030F

  • 7.1. North America*
    • 7.1.1. By Type
      • 7.1.1.1. Waterproof
      • 7.1.1.2. Volumizing
      • 7.1.1.3. Lengthening
      • 7.1.1.4. Curling
      • 7.1.1.5. Non-clumping
      • 7.1.1.6. Others
    • 7.1.2. By Form
      • 7.1.2.1. Liquid
      • 7.1.2.2. Gel
      • 7.1.2.3. Cream
      • 7.1.2.4. Others
    • 7.1.3. By Colour Family
      • 7.1.3.1. Black
      • 7.1.3.2. Brown
      • 7.1.3.3. Blue
      • 7.1.3.4. Others
    • 7.1.4. By Price Range
      • 7.1.4.1. Mass
      • 7.1.4.2. Premium
    • 7.1.5. By End-user
      • 7.1.5.1. Individuals
      • 7.1.5.2. Professionals
      • 7.1.5.2.1. Salons
      • 7.1.5.2.2. Fashion Industry
      • 7.1.5.2.3. Entertainment Industry
      • 7.1.5.2.4. Others
    • 7.1.6. By Distribution Channel
      • 7.1.6.1. Online Channel
      • 7.1.6.2. Specialty Stores
      • 7.1.6.3. Supermarkets/Hypermarkets
      • 7.1.6.4. Convenience and Departmental Stores
      • 7.1.6.5. Others
    • 7.1.7. United States*
      • 7.1.7.1. By Type
      • 7.1.7.1.1. Waterproof
      • 7.1.7.1.2. Volumizing
      • 7.1.7.1.3. Lengthening
      • 7.1.7.1.4. Curling
      • 7.1.7.1.5. Non-clumping
      • 7.1.7.1.6. Others
      • 7.1.7.2. By Form
      • 7.1.7.2.1. Liquid
      • 7.1.7.2.2. Gel
      • 7.1.7.2.3. Cream
      • 7.1.7.2.4. Others
      • 7.1.7.3. By Colour Family
      • 7.1.7.3.1. Black
      • 7.1.7.3.2. Brown
      • 7.1.7.3.3. Blue
      • 7.1.7.3.4. Others
      • 7.1.7.4. By Price Range
      • 7.1.7.4.1. Mass
      • 7.1.7.4.2. Premium
      • 7.1.7.5. By End-user
      • 7.1.7.5.1. Individuals
      • 7.1.7.5.2. Professionals
      • 7.1.7.5.2.1. Salons
      • 7.1.7.5.2.2. Fashion Industry
      • 7.1.7.5.2.3. Entertainment Industry
      • 7.1.7.5.2.4. Others
      • 7.1.7.6. By Distribution Channel
      • 7.1.7.6.1. Online Channel
      • 7.1.7.6.2. Specialty Stores
      • 7.1.7.6.3. Supermarkets/Hypermarkets
      • 7.1.7.6.4. Convenience and Departmental Stores
      • 7.1.7.6.5. Others
    • 7.1.8. Canada
    • 7.1.9. Mexico

All segments will be provided for all regions and countries covered:

  • 7.2. Europe
    • 7.2.1. Germany
    • 7.2.2. France
    • 7.2.3. Italy
    • 7.2.4. United Kingdom
    • 7.2.5. Russia
    • 7.2.6. Netherlands
    • 7.2.7. Spain
    • 7.2.8. Turkey
    • 7.2.9. Poland
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
  • 7.4. Asia-Pacific
    • 7.4.1. India
    • 7.4.2. China
    • 7.4.3. Japan
    • 7.4.4. Australia
    • 7.4.5. Vietnam
    • 7.4.6. South Korea
    • 7.4.7. Indonesia
    • 7.4.8. Philippines
  • 7.5. Middle East & Africa
    • 7.5.1. UAE
    • 7.5.2. Saudi Arabia
    • 7.5.3. South Africa

8. Market Mapping, 2022

  • 8.1. By Type
  • 8.2. By Form
  • 8.3. By Colour Family
  • 8.4. By Price Range
  • 8.5. By End-user
  • 8.6. By Distribution Channel
  • 8.7. By Region

9. Macro Environment and Industry Structure

  • 9.1. Supply Demand Analysis
  • 9.2. Import Export Analysis
  • 9.3. Value Chain Analysis
  • 9.4. PESTEL Analysis
    • 9.4.1. Political Factors
    • 9.4.2. Economic System
    • 9.4.3. Social Implications
    • 9.4.4. Technological Advancements
    • 9.4.5. Environmental Impacts
    • 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 9.5. Porter's Five Forces Analysis
    • 9.5.1. Supplier Power
    • 9.5.2. Buyer Power
    • 9.5.3. Substitution Threat
    • 9.5.4. Threat from New Entrant
    • 9.5.5. Competitive Rivalry

10. Market Dynamics

  • 10.1. Growth Drivers
  • 10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

  • 11.1. Competition Matrix of Top Five Market Leaders
  • 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
  • 11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 11.4. SWOT Analysis (For Five Market Players)
  • 11.5. Patent Analysis (If Applicable)

12. Pricing Analysis

13. Case Studies

14. Key Players Outlook

  • 14.1. LVMH Moet Hennessy Louis Vuitton
    • 14.1.1. Company Details
    • 14.1.2. Key Management Personnel
    • 14.1.3. Products & Services
    • 14.1.4. Financials (As reported)
    • 14.1.5. Key Market Focus & Geographical Presence
    • 14.1.6. Recent Developments
  • 14.2. Revlon, Inc.
  • 14.3. JAB Beauty B.V. (Coty Inc.)
  • 14.4. L'Oreal S.A.
  • 14.5. HB USA Holdings, Inc.
  • 14.6. The Estee Lauder Companies Inc.
  • 14.7. VB Beauty (US) LLC (Victoria Beckham Beauty)
  • 14.8. PUIG BRANDS, S.A.
  • 14.9. Shiseido Company, Limited
  • 14.10. Kao Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us & Disclaimer