日本の浄水器市場 (2017～2031年)：技術・タイプ・用途・流通チャネル・地域別の機会および予測

日本の浄水器市場は絶え間ない成長を遂げており、市場規模は2023年の9億米ドルから、2031年には15億米ドルの規模に成長すると予測されています。

日本の浄水器市場の特徴は、最先端のろ過技術、環境意識、純水への欲求です。技術的創造性、文化的価値観、健康を重視する目標が市場を形成しています。市場は2024年から2031年度までの予測期間中に6.4%のCAGRで力強い成長を示すと予測されています。日本は、高品質の製品、絶え間ない技術革新、世界中に存在感を示すブランドで、世界の浄水器市場の重要な中心です。

技術革新と先端技術

日本は技術革新で知られ、それは浄水器市場にも及んでいます。日本は、逆浸透 (RO)、限外ろ過 (UF)、多段ろ過プロセスなどの高度なろ過技術を採用してきました。消費者は、さまざまな汚染物質を効果的に除去し、最高の水質を確保できる浄水器を優先しています。高度なろ過技術、スマート機能、リアルタイム監視機能が消費者の関心を集め、普及を後押ししています。日本の浄水器市場では、浄水器は従来の役割を超え、幸福を守るための革新と科学を融合させた精密機器となっています。

産業・商業部門からの高まる需要

活況を呈する日本の浄水器市場において、産業・商業分野は技術革新の極めて重要な促進要因として台頭しています。浄水器は家庭用としてだけでなく、全国の産業や商業施設に不可欠なコンポーネントとして新たな用途を見出しています。製造工程からホスピタリティ、ヘルスケアに至るまで、信頼性の高い高品質の水を求める声が、高度な浄水システムの採用を後押ししています。高品質かつもっとも効率的な浄水器は、ヘルスケア、教育機関、レストランやバー、オフィススペース、その他多くの公共の場などの商業施設でも常に求められています。浄水器は、自動車、半導体、鉄鋼、家電製品など、日本の産業界にとっても極めて重要です。

当レポートでは、日本の浄水器の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 COVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 人口統計
• 市場認識・製品情報
• ブランドの認知度とロイヤルティ
• 購入決定時に考慮される要素
• 購入目的
• 購入頻度
• 購入媒体
• 製品/ブランドの浸透におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第6章 日本の浄水器市場の展望

• 市場規模・予測
• 技術別
  • 逆浸透 (RO)
  • 紫外線 (UV)
  • ウルトラフィルター (UF)
  • ハイブリッド
  • その他
• タイプ別
  • PoU (ポイントオブユーズ)
  • PoE (ポイントオブエントリー)
• 用途別
  • 住宅
  • 商業・産業
• 流通チャネル別
  • 直販
  • 小売店
  • オンライン
  • その他
• 地域別
  • 北部：北海道・東北
  • 中部：関東・中部
  • 南部：関西・中国・四国・九州・沖縄
• 企業別市場シェア

第7章 市場マッピング

• 技術別
• タイプ別
• 用途別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進因子
• 成長抑制因子 (課題・制約)

第10章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析 (参入5社)
• 特許分析 (該当する場合)

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• The Clorox Company (Brita)
• Panasonic Corporation
• Mitsubishi group (Cleansui)
• Toray Industries, Inc.
• Doctors Man Co., Ltd
• Fuji Medical Instruments Mfg. Co., Ltd (Fujiiryoki)
• Hitachi, Ltd.
• Toshiba Corporation
• Kurita Water Industries Ltd
• SnowPure Water Technologies
• Pure Aqua, Inc
• MOBIO (Manufacturing Business Center Osaka)
• Kuraray Aqua Co., LTD

第14章 戦略的推奨事項

第15章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Water Purifier Market, By Value, In USD Billion, FY2017-FY2031F
• Figure 2. Japan Water Purifier Market, By Volume, In Unit Thousand, FY2017-FY2031F
• Figure 3. Japan Water Purifier Market Share, By Technology, In USD Billion, FY2017-FY2031F
• Figure 4. Japan Water Purifier Market Share, By Type, In USD Billion, FY2017-FY2031F
• Figure 5. Japan Water Purifier Market Share, By Application, In USD Billion, FY2017-FY2031F
• Figure 6. Japan Water Purifier Market Share, By Distribution Channel, In USD Billion, FY2017-FY2031F
• Figure 7. Japan Water Purifier Market Share, By Region, In USD Billion, FY2017-FY2031F
• Figure 8. By Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 9. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 10. By Application Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023

Japan is the third largest world economy with best-in-class infrastructure and a health-conscious and technologically advanced population. Japan water purifier market is experiencing constant growth and is projected to reach USD 1.5 billion by FY2031 from USD 0.9 billion in FY2023. Japan is a country where access to clean and safe drinking water is a cultural and modern necessity; the demand for cutting-edge water purification technologies has produced a thriving and dynamic market environment. Even though Japan's tap water is safe to drink, as a precautionary measure, water purifiers are popular in Japan.

Japan water purifier market is characterized by cutting-edge filtration technology, environmental consciousness and desire for pure water. Technological creativity, cultural values, and health-focused goals create a market. The market is expected to register a strong growth rate of 6.4% compounded annually for the forecast period between FY2024 and FY2031. Japan is a vital center of the global water purifier market with its quality products, constant innovation, and brands that have a presence all over the globe. Japan water purifier market offers various products integrated with new-age technologies, applicable for multiple purposes, from residential to commercial places to industrial purposes.

Innovation and Advanced Technologies

Japan is known for its technological innovation, extending to the Japan water purifier market. Japan has adopted advanced filtration technologies, such as Reverse Osmosis (RO), Ultrafiltration (UF), and multi-stage filtration processes. Consumers prioritize water purifiers that can effectively remove a wide range of contaminants, ensuring the highest water quality. Advanced filtration technologies, smart features, and real-time monitoring capabilities have captured consumer interest and driven adoption. In Japan water purifier market, water purifiers have transcended their traditional role, becoming instruments of precision that blend innovation and science to safeguard well-being.

Emma Japan announced the development of the Emma Bottle to create active water with the antioxidant potential to promote ageing care. This functional bottle brand focuses on the energy of deep-sea sand and uses far-infrared vibrations, powered by nature. Drinks can be placed inside the bottle to create this active water.

Growing Industrial and Commercial Demand

In the bustling landscape of Japan water purifier market, industrial and commercial sectors are emerging as pivotal drivers of innovation. Beyond serving the residential sector, water purifiers have found a new purpose as essential components in industries and commercial establishments nationwide. From manufacturing processes to hospitality and healthcare, the demand for reliable and high-quality water has propelled the adoption of advanced purification systems. Water purifiers of high quality and most efficient are always in demand among commercial establishments like healthcare, educational institutes, restaurants and bars, office spaces and at many other public places. Water purifiers are crucial in Japan's industries like automobiles, semiconductors, iron and steel and consumer electronics.

Point-of-Use (PoU) Dominating Residential Segment

In Japan's bustling metropolises and compact urban spaces, water purifiers have emerged as more than just appliances; they are essential companions for a population that values health and convenience. With limited living areas defining the urban landscape, the demand for space-efficient solutions has paved the way for water purifiers to become an integral part of everyday life. Because of their small size, high efficiency, and simplicity, point-of-use (PoU) water purifiers are standard and suitable for metropolitan areas in Japan and driving the Japan water purifier market. Examples include wall-mounted, countertop, under-sink, and faucet models. Urban populations are highly educated and technologically aware, which has led to the popularity of smart water purifiers that can give real-time data, seamless communication, and customization. Smart water purifiers give users the power to manage their water quality by giving them real-time data, filter replacement notifications, and remote control of purification settings. Users may control their water usage and make knowledgeable decisions about their drinking water habits using smart water purifiers, which offer insights into water consumption patterns.

Impact of COVID-19

The COVID-19 pandemic posed a multi-dimensional impact on Japan water purifier market. During the initial phase of the pandemic, water purifier manufacturing was halted due to a shortage of labour, raw materials, government restrictions and factory closures. This caused a decrease in supply in the Japan water purifier market and at the same time demand for water purifiers at home surged as people focused more on health and hygiene and subsequently, prices of water purifiers increased. On the other side industrial and commercial establishments were either closed or operated on a limited scale, to contain the spread, and thus demand for commercial and industrial water purifiers decreased. However, after the economy rebounded, demand for residential and, commercial & industrial water purifiers remained strong. The emphasis on touchless and remote-control technologies boosted the market for smart water purifiers that enable consumers to keep an eye on and manage their equipment through mobile apps or intelligent assistants.

Key Players Landscape and Outlook

The need for water purifiers for safe and clean drinking water, advanced technologies integrated into water purifiers and the health-conscious Japanese population create a favorable market outlook for the Japan water purifier market. The presence of notable companies that promote innovation, quality, and a dedication to providing pure water distinguishes the dynamic landscape of the Japan water purifier market. Various Japanese water purifier brands have made their presence globally and are renowned for quality and surety like Panasonic, Hitachi, Toshiba, Mitsubishi and the list goes on. Demand for water purifiers across various sectors is likely to be positive with the only downside is the stagnant population, which will start declining and market expansion will become limited in Japan itself, but export potential will remain high for the Asia-Pacific region.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Japan Water Purifier Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Capacity
  • 5.4.3. Price
  • 5.4.4. Quality
  • 5.4.5. Customisation Options
  • 5.4.6. Packaging Type
  • 5.4.7. Electricity Consumption / Star Rating
  • 5.4.8. Fitting Space
  • 5.4.9. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (Personal Use, Gifting)
• 5.6. Frequency of Purchase
• 5.7. Medium of Purchase
• 5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Japan Water Purifier Market Outlook, FY2017-FY2031

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Technology
  • 6.2.1. Reverse Osmosis (RO)
  • 6.2.2. Ultraviolet (UV)
  • 6.2.3. Ultrafilters (UF)
  • 6.2.4. Hybrid
  • 6.2.5. Others
• 6.3. By Type
  • 6.3.1. Point of Use
    • 6.3.1.1. Under the Counter
    • 6.3.1.2. Wall Mounted
    • 6.3.1.3. Faucet Mounted
    • 6.3.1.4. Others
  • 6.3.2. Point of Entry
• 6.4. By Application
  • 6.4.1. Residential
  • 6.4.2. Commercial and Industrial
    • 6.4.2.1. Workplaces
    • 6.4.2.2. Educational Institutes
    • 6.4.2.3. Medical Facilities
    • 6.4.2.4. Manufacturing Facilities
    • 6.4.2.5. Others
• 6.5. By Distribution Channel
  • 6.5.1. Direct Sales
  • 6.5.2. Retail Stores
  • 6.5.3. Online
  • 6.5.4. Others
• 6.6. By Region
  • 6.6.1. North - Hokkaido and Tohoku
  • 6.6.2. Central - Kanto and Chubu
  • 6.6.3. South - Kansai, Chugoku, Shikoku, and Kyushu & Okinawa
• 6.7. By Company Market Share (%), FY2023

7. Market Mapping, FY2023

• 7.1. By Technology
• 7.2. By Type
• 7.3. By Application
• 7.4. By Distribution Channel
• 7.5. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. The Clorox Company (Brita)
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Panasonic Corporation
• 13.3. Mitsubishi group (Cleansui)
• 13.4. Toray Industries, Inc.
• 13.5. Doctors Man Co., Ltd
• 13.6. Fuji Medical Instruments Mfg. Co., Ltd (Fujiiryoki)
• 13.7. Hitachi, Ltd.
• 13.8. Toshiba Corporation
• 13.9. Kurita Water Industries Ltd
• 13.10. SnowPure Water Technologies
• 13.11. Pure Aqua, Inc
• 13.12. MOBIO (Manufacturing Business Center Osaka)
• 13.13. Kuraray Aqua Co., LTD

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer