DIY Home Improvement Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 150 Pages | 納期: 2-3営業日

価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=114.50円
出版日: 2021年05月13日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 150 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 目次

建物のメンテナンス、配管、その他のリフォーム目的で使用されるDIY住宅リフォーム製品は、同市場のターゲット製品と見なされます。 DIYの住宅リフォーム製品と活動により、住宅所有者はDIYの住宅リフォームツール、機器、および電化製品の助けを借りて自分たちで実施することができます。ライフスタイルの変化により、DIYインテリアデザインへの関心が高まっています。また、開発途上地域では、働く女性が増加し家の装飾の意思決定プロセスにも参加するようになり、このようなプロジェクトに必要な製品の売上を押し上げています。これにしたがって、DIYのリフォーム製品の採用が増えています。 DIY製品の使用は、高価な労働力に作業を外注するよりも長期的なコストを削減します。したがって、DIY住宅リフォーム製品の需要は、同市場を牽引する主要な要因となっています。



第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の洞察とダイナミクス

  • 市場概要
  • 促進要因
  • 抑制要因
  • 市場機会
  • バリューチェーン分析
  • ポーターのファイブフォース分析
  • 人口統計別消費者行動分析に関する洞察
  • 主な動向と技術革新
  • 地域全体の政府規制と政策
  • COVID19の市場への影響

第5章 市場セグメンテーション

  • タイプ別
    • 木材と景観管理
    • 装飾と屋内庭園
    • キッチン
    • 絵画と壁紙
    • ツールとハードウェア
    • 建材
    • 照明
    • 配管および設備
    • フローリング、修理、交換
    • 電気工事
  • 流通チャネル別
    • DIYホームセンター
    • 専門店
    • オンライン
    • 家具およびその他の実店舗
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 中東・アフリカ
    • ラテンアメリカ

第6章 競合情勢

  • 市場集中の概要
  • 企業プロファイル
    • Groupe Adeo
    • Home Depot
    • Lowe's Companies, Inc.
    • Menard
    • Walmart
    • Ace Hardware
    • Travis Perkins
    • Kingfisher plc
    • HORNBACH Holding
    • Bauhaus
    • Obi(Tengelmann)
    • Hagebau
    • Kesko
    • Hornbach
    • Maxeda
    • その他の企業(Crate and Barrel、The True Value Company、Les Mousquetaires、その他)

第7章 市場の将来

第8章 免責事項

Product Code: 66458

The DIY home improvement market is projected to register a CAGR greater than 3% during the forecast period, 2021-2026.

The industry for do-it-yourself (DIY) home improvement retailing has observed a notable growth during the COVID-19 pandemic. DIYers in developed and developing countries are investing time to complete home improvement projects as majority of the people are under COVID-19 lockdown. Majority of the DIYers are engaged in gardening practices to enhance customers' living space to keep them entertained during the lockdown situation. Such factors are driving the demand for DIY products amid COVID-19.

Do-it-yourself (DIY) is the activity of designing and modifying any project yourself. This technique allows customers to develop eye-catching projects without any professional help. It is a comprehensive term that mainly refers to developing or modifying innovative products like shoe holders, letter boards, wall painting, and many others. DIY home improvement products that are used in building maintenance, plumbing, and other home improvement purposes are considered the target products of the market. DIY home improvement products and activities allow homeowners to execute tasks by themselves with the help of DIY home improvement tools, equipment, and appliances. The changes in lifestyles have increased interest in DIY interior designing. Moreover, in the developing regions, the growing population of working women and their participation in the decision-making process for home decoration are also boosting the sales of products required for such projects. Subsequently, there is increasing adoption of DIY home improvement products. The use of DIY products lowers long-term costs than work outsourced to expensive labor. Therefore, the demand for DIY home improvement products is a major factor driving the market studied.

Key Market Trends

DIY Shops are Preferable Distribution Channels

As a majority of DIY resources are online, in-store display plays a major role in how DIY consumers learn to manage DIYs. Big-box retailers have seen a boost in sales by implementing these tactics, and these are also just as useful for small and local home improvement businesses. Most often, small businesses excel over the big box stores in terms of customer service and store-consumer relationships. 82% of all DIYers are likely to explore products in the store, even if the final purchase is made online, and millennial DIYers are more likely to seek the product and make the final purchase of quality products in-store, especially for products like paint.

North America and Europe Account for the Largest Market Shares

In 2019, the DIY home improvement world market turnover reached EUR 618 billion, breaking through the EUR 600 billion ceiling. North America and Europe combined represent approximately 86.6% of this market, although their joint population accounts for only 16% of the world population. The DIY markets of these two continents sum up to EUR 535 billion. North America and Europe reach 58% and 28% of the world market, respectively. North America had the highest average DIY expenditure per capita in 2019 at EUR 972.

Approximately 81% of the DIY market (EUR 502.2 billion) is concentrated in only eight countries, the United States, Germany, Canada, Japan, the United Kingdom, France, Australia, and Italy. Moreover, the three major DIY markets in Europe (Germany, France, and the United Kingdom) represent 50% of the continent's market.

Competitive Landscape

The report covers major international players operating in the DIY home improvement market. In terms of market share, few of the major players currently dominate the market studied. However, the demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support



  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study




  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain/Supply Chain Analysis
  • 4.5 Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Impact of COVID-19 on the Market


  • 5.1 By Product Type
    • 5.1.1 Lumber and Landscape Management
    • 5.1.2 Decor and Indoor Garden
    • 5.1.3 Kitchen
    • 5.1.4 Painting and Wallpaper
    • 5.1.5 Tools and Hardware
    • 5.1.6 Building Materials
    • 5.1.7 Lighting
    • 5.1.8 Plumbing and Equipment
    • 5.1.9 Flooring, Repair, and Replacement
    • 5.1.10 Electrical Work
  • 5.2 By Distribution Channel
    • 5.2.1 DIY Home Improvement Stores
    • 5.2.2 Specialty Stores
    • 5.2.3 Online
    • 5.2.4 Furniture and Other Physical Stores
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia-Pacific
    • 5.3.4 South America
    • 5.3.5 Middle-East and Africa


  • 6.1 Company Profiles
    • 6.1.1 Groupe ADEO
    • 6.1.2 Home Depot
    • 6.1.3 Lowe's Companies Inc.
    • 6.1.4 Menard
    • 6.1.5 Walmart
    • 6.1.6 Ace Hardware
    • 6.1.7 Travis Perkins
    • 6.1.8 Kingfisher PLC
    • 6.1.9 Hornbach Holding
    • 6.1.10 Bauhaus
    • 6.1.11 Obi (Tengelmann)
    • 6.1.12 Hagebau
    • 6.1.13 Maxeda
    • 6.1.14 Crate and Barrel