特集 : 国別レポートが13,000件から検索可能になりました!

特集 : 海外市場の委託調査がセミカスタムベースでお手軽にできます

株式会社グローバルインフォメーション
市場調査レポート
商品コード
946394

クラウドファンディング市場-成長、 動向、予測(2020-2025)

Crowdfunding Market - Growth, Trends, and Forecasts (2020-2025)

出版日: | 発行: Mordor Intelligence LLP | ページ情報: 英文 124 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=105.15円
クラウドファンディング市場-成長、 動向、予測(2020-2025)
出版日: 2020年08月01日
発行: Mordor Intelligence LLP
ページ情報: 英文 124 Pages
納期: 2-3営業日
担当者のコメント
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

クラウドファンディング市場は、2020年~2025年の予測期間中、16%を超えるCAGRで推移することが予想されています。クラウドファンディングビジネスは、2007年に英国で始まり、その後急速に米国と中国に広まりました。中国は資金調達というビジネスアプローチを見事に採用しており、テクノロジーファイナンスの背後にある主要な理由の1つです。

  • クラウドファンディングビジネスでは、長年にわたり、ソーシャルメディアの利用が宣伝のために大幅に増加しています。ソーシャルメディアプラットフォームは、販売促進費や顧客への世界的展開なしで機能します。これにより、企業はより便利に製品の事前販売とマーケティングを行うことができます。したがって、ソーシャルメディアでのアクティブなクラウドファンディングキャンペーンにより、今後5年間でクラウドファンディング市場の成長がさらに促進されることが期待されます。
  • 2011年に起業家向けの携帯電話充電ハブを開発した英国を拠点とする新興企業BuffaloGridは、クラウドファンディングプラットフォームCrowdcubeを通じて約68万3,000米ドルの資金調達を行ったと述べています。これは、同社は大量生産を開始するのに役立ちました。
  • 最近のCOVID-19の流行のなかで、 ヘルスケアのフロントライナーは世界的に活躍しています。これらの活動のために、国々は彼らのために資金を調達するためにクラウドファンディングプラットフォームを積極的に使用しています。

当レポートでは、クラウドファンディング市場を調査し、市場概要、市場の成長要因および阻害要因の分析、タイプ別・用途別・地域別の市場規模の推移と予測、競合情勢、主要企業のプロファイル、市場機会など、包括的な情報を提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概要
  • 市場成長要因
    • 無料の販売促進としてソーシャルメディアの使用
  • 市場の抑制要因
  • 業界のバリューチェーン分析
  • ポーター5力分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 競争の激化
  • COVID-19の市場への影響に関する

第5章 出現している技術の動向

第6章 市場細分化

  • 製品タイプ 別
    • 報酬ベースのクラウドファンディング
    • 株式クラウドファンディング
    • 寄付など
  • 用途別
    • 文化産業
    • 技術
    • 製品
    • ヘルスケア
    • その他のエンドユーザーアプリケーション
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 中東とアフリカ
    • ラテンアメリカ

第7章 競合情勢

  • 企業プロファイル
    • Kickstarter PBC
    • Indiegogo Inc
    • GoFundMe Inc
    • Fundable LLC
    • Crowdcube Limited
    • GoGetFunding
    • Patreon Inc
    • Crowdfunder Inc
    • Alibaba group
    • AngelList LLC
    • RocketHub Inc
    • DonorsChoose
    • Crowdfunder UK Limited
    • Jingdong Inc
    • Suning.com Co. Ltd

第8章 投資分析

第9章 市場機会および未来の動向

目次
Product Code: 70122

The crowdfunding market is expected to witness a growth at a CAGR of over 16% during the forecast period (2020-2025). Crowdfunding entails soliciting many small amounts of money from an undefined group of people known as the crowd. Crowdfunding platforms could be intermediaries between donors and beneficiaries. This intermediary could exploit a plethora of marketing techniques to influence the behavior of the potential donor. Therefore it is important to look for the influencing factors that are being used on crowdfunding platforms such as social media platforms for raising funds.

  • Moreover, according to Fundly, the global amount raised by crowdfunding amounted in the thirties of USD billion in 2019. Further, it has been estimated that 6,445,080 number of crowdfunding campaigns were hosted globally in 2019. Also, the crowdfunding market is expected to triple by 2025.
  • The social media platforms are acting as a free of cost promotion resources for crowdfunding organization to have a global reach to audiences. It has enabled the companies to make their pre-selling and marketing for products at more convenience. Hence, the active crowdfunding campaigns on social media are expected to further drive the crowdfunding market's growth in the coming future. According to startups.com, 12% of the Facebook share, 3% of Twitter shares, and 53% of email shares convert to donations.
  • The company operating in the gaming industry are witnessing the most successful fundraising campaign to raise fund. Also, technology campaigns are able to attract crowdfunding. According to the Kickstarter crowdfunding platform, it raised over USD 1 million, where 37% of gaming campaigns have been successful in raising funds and technology campaigns made up of 30% of successful campaigns.
  • Many companies, such as Kickstarter PBC, Indiegogo Inc., GoFundMe Inc., Crowdfunder Inc., and Alibaba Group, are offering their platform for crowdfunding to raise funds for various initiatives. In October 2019, the crowdsourcing platform Kickstarter registered over USD 4.5 billion, which has been pledged to different projects.
  • With the recent outbreak of COVID-19, the crowdfunding market is witnessing significant growth, especially donation crowdfunding to support and help communities, people, and many organizations fight this pandemic. For instance, in April 2020, Facebook launched "Facebook Fundraiser," a platform where people can raise funds for the charity to help others during a pandemic.
  • In April 2020, in India, various crowdfunding platforms raised worth over INR 100 Crore to financially support people in need. These online crowdfunding campaigns help stranded migrants, daily wage laborers, transgender communities, circus artistes, Uber drivers, Swiggy delivery personnel, rural artisans, dancers, and freelance workers during the pandemic.

Key Market Trends

Reward-based Crowdfunding is Expected to Grow Significantly

  • Reward-based crowdfunding is where the company (typically a start-up) raise pre-seed and seed capital through an online platform and offers investors a gift or "perk" for their financial contribution. It is considered pre-sales, in which individual or projects, or the companies, raise funding from bankers, who then receive a non-monetary reward. This provides the companies to engage an build on an existing network and solicit than can be leveraged later. This kind of crowdfunding is usually suitable for early-stage companies or a specific project.
  • Australia-based start-up - Okra Solar, which has been piloting its "plug-and-play smart controller" to facilitates power-sharing by neighbors. The company has mentioned fo it launched a reward-based crowdfunding campaign to complete the small-scale pilot to prove the technology. With this campaign, the company raised over USD 45,000 in seed capital to build a prototype. Later the campaign won many grants from the United Kingdom's Department of International Development, Swedish International Development Corporation Agency, and secured pre-seed financing through Energy Access Ventures Fund backed by Schneider Electric.
  • According to the Global Entrepreneurship Monitor, the start-ups in the United States hold over a significant 17.4% share of the country's total population. This indicates the huge opportunity for the reward-based crowdfunding in the region. Also, with the huge market of crowdfunding in North America, this opportunity further expands.
  • The Covid-19 pandemic has led to a surge in the donation and reward-based crowdfunding incidences aimed at supporting the population affected by the worldwide pandemic. There has been a considerable upsurge in the number of Covid-19 reward-based crowdfunding campaigns launched by a wide variety of people (including citizens, business organizations, foundations, charities, and trusts) across the European continent.

Europe Occupy Significant Market Share

  • The European crowdfunding market share and growth are expected to proliferate due to an increasing number of countries in the region, organizing regulations for the crowdfunding model. The European Union countries are also reportedly planning to set rules with an aim to enable crowdfunding platforms in the region to operate across other EU regions.
  • Additionally, Turkey is one of the countries in Europe experiencing significant growth in the crowdfunding market with the presence of steady employment opportunities. According to the Global Entrepreneurship Monitor Report 2019, this is one of the key factors driving economic growth in the country, improving conditions for entrepreneurship by 10%, raising over USD 331 billion to the economy.
  • Hence, the government actively encourages and supports entrepreneurship in the country. According to the Startups Watch 2019, the Turkish government funds have the dominance in market share by the funding volume followed by angel investments and VCs for funding early phase startups in the country.
  • The European Investment Bank (EIB) has a venture-debt product which is aimed at SMEs looking for raising over EUR 7.5 to 50 million. With the help of the crowdfunding platform, the bank combined advantages of a long-term loan with a remuneration-model based on the borrower's performance. With this model, the bank targeted companies with over 3,000 employees in the field of biotechnology and life sciences, software and information and communications technology (ICT), engineering and automation, and renewables and clean technology. To date, the bank lent over EUR 750 million in long-term venture debt financing and is expecting to create more than 6,500 jobs and EUR 7 billion in research and development investment.

Competitive Landscape

The market for global crowdfunding is moderately consolidated due to the presence of a few companies dominating the market with the presence of many other companies competing between themselves. Also, these companies are extensively investing in offering a wide range of technologies to the customers for industry-specific end-user applications. Some of the recent developments in the market are:

  • In May 2020 - BuildHer, a UK-based crowdfunding platform for women of black origin, officially launched its service. Founded in 2018, BuildHer claims it equips disadvantaged young women in Kenya with accredited construction skills, leading to greater financial prosperity, changing male attitudes, and promoting gender equality within the construction industry.
  • In April 2020 - Aescuvest international GmbH, a leading crowdfunding platform powered by EIT Health in their Call4Ideas Campaign, aims to help start-ups and researchers work towards flattening the curve of COVID-19, accelerating their entry to the market.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment on the Impact of COVID-19 on the market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Use of Social Media as a Free of Cost Promotion Source
    • 5.1.2 Increasing Investor Forward looking Strategic Behaviour and Social Interactions among Investors
  • 5.2 Market Restraints
    • 5.2.1 Time Consuming Process and Stringent Regulatory Compliance

6 MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Reward-based Crowdfunding
    • 6.1.2 Equity Crowdfunding
    • 6.1.3 Donation and Others
  • 6.2 By End-user Application
    • 6.2.1 Cultural Sector
    • 6.2.2 Technology
    • 6.2.3 Product
    • 6.2.4 Healthcare
    • 6.2.5 Other End-user Applications
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-pacific
    • 6.3.4 Middle East & Africa
    • 6.3.5 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Kickstarter PBC
    • 7.1.2 Indiegogo Inc.
    • 7.1.3 GoFundMe Inc.
    • 7.1.4 Fundable LLC
    • 7.1.5 Crowdcube Limited
    • 7.1.6 GoGetFunding
    • 7.1.7 Crowdfunder Inc.
    • 7.1.8 Alibaba Group Holding Limited
    • 7.1.9 Wefunder Inc.
    • 7.1.10 Fundly
    • 7.1.11 Jingdong Inc.
    • 7.1.12 Suning.com Co. Ltd
    • 7.1.13 Owners Circle
    • 7.1.14 Realcrowd Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET

株式会社グローバルインフォメーション
© Copyright 1996-2020, Global Information, Inc. All rights reserved.