デフォルト表紙
市場調査レポート
商品コード
928052

高級時計市場-成長、動向、COVID-19の影響、および予測(2021~2026年)

Luxury Watch Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

出版日: | 発行: Mordor Intelligence Pvt Ltd | ページ情報: 英文 160 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=115.93円
高級時計市場-成長、動向、COVID-19の影響、および予測(2021~2026年)
出版日: 2021年05月13日
発行: Mordor Intelligence Pvt Ltd
ページ情報: 英文 160 Pages
納期: 2-3営業日
担当者のコメント
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

世界の高級時計の市場規模は2020年に236億2,300万米ドルとなりました。

同市場は、2021年から2026年の予測期間中に3.25%のCAGRで拡大すると予測されています。

COVID-19のパンデミックは、高級時計の主要な消費者であるアメリカやその他の欧州、アジアの主要国に影響を及ぼしたため、移動制限や人々の慎重な消費習慣により、市場の需要は減少し、成長は鈍化しました。2020年、スイスの時計の出荷量は、売上ベースで約22%減少しましたが、数量ベースでは33%減少しました。2月の輸出は約9%減少しましたが。第2四半期にはさらに加速し、61%以上減少となりました。状況が改善するにつれ、輸出の減少傾向は徐々に鈍化しています。今年の第4四半期には、封鎖措置の緩和やその他のさまざまな要因により、4%の減少となりました。

世界的に、時計がステータスシンボルとして認識されているため、高品質のプレミアム時計に対する消費者の嗜好の高まりは、高級時計市場の主要な推進要因です。消費者は、非常に高度な生産技術、材料、方法で作られた高品質の製品を使用することに興味を持っています。

当レポートでは、高級時計市場について調査し、市場の概要とともに、タイプ別、エンドユーザー別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

  • 市場概要

第4章 市場力学

  • 市場の推進力
  • 市場の抑制要因
  • ポーターのファイブフォース分析

第5章 市場セグメンテーション

  • タイプ別
    • アナログ時計
    • デジタル腕時計
  • エンドユーザー別
    • 女性
    • 男性
    • ユニセックス
  • 流通チャネル別
    • オフライン小売店
    • オンライン小売店
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東とアフリカ

第6章 競合情勢

  • 最も活発な企業
  • 最も採用された戦略
  • 市場シェア分析
  • 企業プロファイル
    • LVMH
    • Chanel
    • Hermes International SA
    • Kering Group
    • Rolex SA
    • Compagnie Financiere Richemont SA
    • Patek Philippe SA
    • The Swatch Group Ltd
    • Breitling SA
    • Audemars Piguet

第7章 市場機会と動向

第8章 COVID-19の市場への影響

目次
Product Code: 68345

The global luxury watch market was valued at USD 23.623 billion in 2020, registering a CAGR of 3.25% during the forecat period, 2021-2026.

As the COVID-19 pandemic affected America and other major countries in Europe and Asia, which were the major consumers of luxury watches, the market has seen decreased demand and slowed growth because of various restrictions imposed on movement and cautious spending habits of people. In 2020, the Swiss watch shipment fell by around 22% in value terms while it declined by 33% in volume terms. In February, the export declined by around 9%, which further escalated during the second quarter, as it declined by over 61%. With situations improving, there was a gradual slowdown in export declines. In the last quarter of the year, there was a decline of 4% only due to ease on the lockdown measure and various other factors.

Globally, the growing consumer preference for high-quality, premium watches, on account of watches being perceived as status symbols, is the major driving factor for the luxury watches market. Consumers are interested in using quality products made with extremely advanced production technologies, materials, and methods.

The use of accessories to improve one's looks is a common fashion trend. This factor is, therefore, contributing toward the growth of the luxury watch market. The use of various advertising and marketing strategies by the market players has also augmented the expectations of consumers from watches, resulting in market growth.

The use of high-quality, premium materials, like steel, bi-metallics, and precious metals, attract more consumers. These are available in various price ranges. Some of the countries producing and exporting luxury watches include Switzerland, Hong Kong, China, France, and Germany. These watches are distributed globally via trade and different retail channels.

Key Market Trends

Rising Demand for Luxury Goods

The preference for luxury goods, including watches, mostly among men, has created a surge in the Swiss watch industry. Although the luxury market for watches is mature, any brand may experience sudden growth. The increase in brand awareness, the influence of the western world, and the inherent need for exclusivity are some of the factors that contribute to the increased demand for luxury watches. Switzerland continues to be a worldwide leader in watch production, backed by the strength of its luxury watch business. In Asia, Japan and Singapore are the key markets for Swiss watches. Garmin expanded its presence in India by launching its premium luxury watch collection, called the Marq. There are preloaded features in these watches, such as built-in storage for music, Garmin Pay integration, smart notifications, and daily activity tracking. They also feature wrist-based heart rate and Pulse Ox2 sensors.

A new trend among collectors is purchasing stylish timepieces that do not work, prioritizing style over substance. As per Retail Dive, in August 2017, at Heathrow Airport, USD 5 million was spent on Rolex watches. The sales in the luxury watches and jewelry category increased by a staggering 74%. Thus, the growing preference for luxury goods is anticipated to drive market growth during the study period.

Asia-Pacific Emerged as the Largest Consumer of Luxury Watches

Globally, China is one of the most competitive markets, as it offers huge potential for the manufacturers of luxury watches to acquire and compete. Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain, and Piaget are some of the prominent luxury watch manufacturers. According to the Federation of the Swiss Watch Industry, the most recent figures show exports of Swiss watches to mainland China totaled 2.1 billion Swiss francs (USD 2.39 billion) from January to November 2020, an increase of 17.1 percent from the same period in 2019. Whereas in countries like India, the luxury watch market was initially targeted solely at men. However, with the increasing rate of female participation in the workforce, the demand for female and unisex luxury watches increased. Sensing the demand and the growing market, in 2017 the Switzerland-based watch manufacturer, Frederique Constant, introduced the newest addition to the most feminine collection of the brand, Art Deco, in India. The timepiece reflects a perfect blend of elegance and style, with elaborate decoration, thereby widely supporting the market penetration.

Competitive Landscape

The global luxury watch market is highly competitive, with the presence of both global and domestic players. The major players in the market include Rolex SA, The Swatch Group Ltd, Compagnie Financiere Richemont SA, Patek Philippe SA, Audemars Piguet, and Richard Mille. Key players are now also focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers. For instance, In November 2020, Alibaba, Richemont, and Farfetch announced a strategic partnership to accelerate the digitization of the global luxury industry and to give luxury brands better access into the Chinese market. As per the deal, Alibaba and Richemont are to invest USD 300 million each in the luxury e-commerce platform Farfetch.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

  • 3.1 Market Overview

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Analogue Watch
    • 5.1.2 Digital Watch
  • 5.2 By End User
    • 5.2.1 Women
    • 5.2.2 Men
    • 5.2.3 Unisex
  • 5.3 By Distribution Channel
    • 5.3.1 Offline Retail Stores
    • 5.3.2 Online Retail Stores
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 Spain
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 Germany
      • 5.4.2.4 Russia
      • 5.4.2.5 France
      • 5.4.2.6 Italy
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East & Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 LVMH
    • 6.4.2 Chanel
    • 6.4.3 Hermes International SA
    • 6.4.4 Kering Group
    • 6.4.5 Rolex SA
    • 6.4.6 Compagnie Financiere Richemont SA
    • 6.4.7 Patek Philippe SA
    • 6.4.8 The Swatch Group Ltd
    • 6.4.9 Breitling SA
    • 6.4.10 Audemars Piguet

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET