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市場調査レポート

世界のOLED(有機EL)マイクロディスプレイ市場:成長、動向、および予測(2020年~2025年)

OLED Microdisplay Market - Growth, Trends, and Forecast (2020 - 2025)

発行 Mordor Intelligence LLP 商品コード 635841
出版日 ページ情報 英文 100 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=109.87円で換算しております。
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世界のOLED(有機EL)マイクロディスプレイ市場:成長、動向、および予測(2020年~2025年) OLED Microdisplay Market - Growth, Trends, and Forecast (2020 - 2025)
出版日: 2020年01月01日 ページ情報: 英文 100 Pages
概要

世界のOLED(有機EL)マイクロディスプレイ市場は、2018年に8,703万米ドルとなりました。2019年から2024年の間に34.1%のCAGRで成長する見通しで、2024年には3億7,715万米ドルに達すると予測されています。同市場の成長要因には、スマートフォン、テレビなどのデバイスでのマイクロディスプレイの使用増加による需要の伸びが挙げられます。

当レポートは世界のOLEDマイクロディスプレイ市場について調査しており、市場機会や動向、成長および阻害要因、タイプ・エンドユーザー・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概況
  • 産業の魅力:ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 業界内の競争
  • 市場の成長および阻害要因の概要
  • 市場成長要因
    • 近距離(NTE)用途の増加
    • 高解像度および優れた画質
    • 低消費電力
  • 市場阻害要因
    • 酸素・水蒸気に対するOLED層の保護
    • 特に高温条件下での輝度および寿命

第5章 市場セグメント

  • タイプ別
    • Near-Eye Display(目の近くで使うディスプレイ)
    • プロジェクション
  • エンドユーザー産業別
    • 自動車
    • ヘルスケア
    • 工業
    • 家電
    • 軍隊
    • 法執行機関
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • その他

第6章 競合情勢

  • 企業プロファイル
    • Raystar Optronics Inc.
    • Micro OLED
    • Yunnan Olightek Opto-electronic Technology Co. Ltd
    • Winstar Display Co. Ltd
    • eMagin Inc.
    • Kopin Corp.
    • WiseChip Semiconductor Inc.
    • セイコーエプソン株式会社
    • HOLOEYE Photonics AG
    • ソニーセミコンダクタソリューションズ株式会社

第7章 投資分析

第8章 市場機会および今後の動向

目次
Product Code: 58742

Market Overview

The OLED microdisplay market was valued at USD 116.17 million in 2019 and it is expected to reach USD 505.76 million by 2025, registering a CAGR of 34.1%, during the forecast period of (2020 - 2025). OLED microdisplays offer a compact size with high pixel density. The market is witnessing growth in demand, owing to the increased use of microdisplays in devices, such as smartphones, television, etc. Moreover, low entry barriers and growing avenues of revenue are the prominent attributes in the OLED microdisplay market.

  • The launch of virtual reality headsets is distorting the line between the digital and physical worlds and is generating a sense of being present in the virtual environment, which is accelerating the growth of the OLED microdisplay market. For instance, in March 2019, Sony announced that it had sold over 4.2 million PlayStation VR headsets. The growing VR market is expected to influence the OLED microdisplays positively.
  • Advancements in the heads-up display (HUD) provide additional information to the driver while driving. The demand for OLED microdisplay in automotive industries is increasing, while the use of VR and AR for automotive prototyping in virtually designing a car is also supporting the market demand. For example, Jaguar Land Rover has incorporated 3D head-up display into its offerings, and Kia Seltos has an unveiled 8-inch head-up display into its interiors.
  • Furthermore, governments are encouraging the industry by investing in building capabilities and R&D activities. Recently, the South Korean government invested USD 470 million to establish an OLED R&D center and a manufacturing facility, which will include 61 manufacturing and production systems, including several OLED evaporation systems.
  • However, the protection of OLED layers against oxygen and water vapor and luminance and lifetime specifically under high-temperature conditions may hinder the growth of the market.

Scope of the Report

An organic light-emitting diode (OLED) is a light-emitting technology produced by placing a series of organic thin films between two conductors; OLED is a next-generation display technology that is replacing LCD. An OLED microdisplay has a very small screen; the display is usually less than two inches in diagonal. The earlier applications of microdisplays included rear-projection TVs and head-mounted display. OLED microdisplay types include near-to-eye and projections; these types find applications in AR/VR, heads-up display, mobile, personal electronics, cameras, full-color projection, among others. Applications are limited to automotive, healthcare, industrial, consumer electronics, military, and law enforcement.

Key Market Trends

Consumer Electronics to Have a Major Share

  • The digital camera evolution has helped the microdisplay market to innovate and evolve. The demand from the customer for a display with a clearer image, wide-view angle, and to overcome any limitations have assisted the OLED microdisplay to capture the market.
  • The increasing disposable income of consumers has increased the demand for innovative and luxury products. Entertainment has become a medium for these products, which is reflecting the adoption of new display technologies. Consumer electronics, such as virtual reality and digital cameras, are witnessing growth in adoption.
  • Consumer electronics, such as VR headset, are witnessing growth in adoption. Youngsters are increasingly adopting VR headsets compatible with smartphones and other devices for an improved gaming experience. Smartphone manufacturers, such as Samsung and HTC, also offer VR headsets along with the purchase of new smartphones. The rising adoption of VR gaming headsets, coupled with shifting consumer preferences toward miniaturization of electronic devices to make them handy and portable, is expected to drive the market's growth positively over the forecast period.

North America to Hold Significant Market Share

  • The United States is expected to be one of the fastest-growing markets in the world for AR and MR in the near future. Most of the companies advancing in this technology, including leading players, like Microsoft and Magic Leap, are based in the United States.
  • Also, the United States is one of the largest markets for the media and entertainment industry. For instance, Microsoft HoloLens 2, released in February 2019 (Enterprise Edition), which is an AR headset, is a breakthrough in mixed reality technology. It has not yet been released for commercial usage.
  • Moreover, Novarad's OpenSight AR System is the first solution for the Microsoft HoloLens mixed reality system that was cleared by the FDA for medical use. The system, for now, has been cleared only for planning the operation beforehand and not the actual operation.
  • Apart from use in enterprises, several initiatives are being undertaken in this region to bring mixed reality technology to the consumers. Kopin, the Massachusetts-based microdisplay company, has introduced the first commercial "smart helmet" for motorcyclists. The augmented reality (AR) headgear combines a near-eye head-up display with a rear-view camera and voice control.
  • Further, Facebook brought VR to the masses by releasing new standalone and tethered headset such as Oculus Go and Quest in May 2019. They have been fairly successful in North America.

Competitive Landscape

The OLED Microdisplay market is fragmented. Various established international brands, domestic brands, as well as new entrants, form a competitive landscape. The major players are increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development.

  • April 2019 - Fraunhofer FEP developed a technology called OLED-on-silicon for microdisplays. These new OLED microdisplays are especially dedicated to industrial AR data glasses.
  • March 2018 - Sony Corporation released ECX339A OLED Microdisplay featuring UXGA (1600 x 1200 resolution). It has the smallest pixel pitch of 6.3μm and a resolution 1.6x higher than the previous model. It features optimized transistors layout and process to address uneven characteristics and loss of withstand voltage, the issues associated with transistor miniaturization.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Force Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Introduction to Market Drivers and Restraints
  • 4.4 Market Drivers
    • 4.4.1 Increasing Number Of Near-to-eye (NTE) Applications
    • 4.4.2 High Resolution and Excellent Picture Quality
    • 4.4.3 Low Power Consumption
  • 4.5 Market Restraints
    • 4.5.1 Protection of OLED Layers Against Oxygen and Water Vapor
    • 4.5.2 Luminance and Lifetime Specifically under High-temperature Conditions

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Near-to-Eye
    • 5.1.2 Projections
  • 5.2 By End-user Industry
    • 5.2.1 Automotive
    • 5.2.2 Healthcare
    • 5.2.3 Industrial
    • 5.2.4 Consumer Electronics
    • 5.2.5 Military
    • 5.2.6 Law Enforcement
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.2 Europe
    • 5.3.3 Asia Pacific
    • 5.3.4 Rest of World

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Raystar Optronics Inc.
    • 6.1.2 Micro OLED
    • 6.1.3 Yunnan Olightek Opto-electronic Technology Co. Ltd
    • 6.1.4 Winstar Display Co. Ltd
    • 6.1.5 eMagin Inc.
    • 6.1.6 Kopin Corp.
    • 6.1.7 WiseChip Semiconductor Inc.
    • 6.1.8 Seiko Epson Corp.
    • 6.1.9 HOLOEYE Photonics AG
    • 6.1.10 Sony Semiconductor Solutions Corp.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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