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世界のOLEDパネル (有機ELパネル) 市場:成長、動向、および予測

OLED Panel Market - Growth, Trends, and Forecasts (2020 - 2025)

出版日: | 発行: Mordor Intelligence LLP | ページ情報: 英文 120 Pages | 納期: 2-3営業日

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世界のOLEDパネル (有機ELパネル) 市場:成長、動向、および予測
出版日: 2020年06月01日
発行: Mordor Intelligence LLP
ページ情報: 英文 120 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

当レポートは世界のOLEDパネル (有機ELパネル) 市場について調査しており、市場機会や動向、成長および阻害要因、タイプ・駆動方式・サイズ・製品・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 調査の前提条件
  • 調査範囲

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概況
  • 市場の成長および阻害要因の概要
  • 市場成長要因
  • 阻害要因
  • バリューチェーン分析
  • 産業の魅力:ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 業界内の競争

第5章 技術の概要

第6章 市場セグメント

  • タイプ別
    • フレキシブル
    • リジッド
    • トランスペアレント
  • 駆動方式別
    • PMOLEDディスプレイ
    • AMOLEDディスプレイ
  • サイズ別
    • 小型
    • 中型
    • 大型
  • 製品別
    • モバイル・タブレット
    • テレビ
    • 自動車
    • ウェアラブル
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • ラテンアメリカ
    • 中東・アフリカ

第7章 競合情勢

  • 企業プロファイル
    • LG Display Co. Ltd
    • Samsung Electronics Co. Ltd
    • AU Optronics Corp
    • Innolux Corporation
    • シャープ株式会社
    • BOE Technology Group Co. Ltd
    • 株式会社ジャパンディスプレイ.
    • Hannstar Display Corporation
    • パナソニック株式会社
    • Chunghwa Picture Tubes Ltd
    • Koninklijke Philips NV
    • パイオニア株式会社
    • Universal Display Corporation
    • Ritek Corporation

第8章 投資分析

第9章 市場機会および今後の動向

目次
Product Code: 49656

The OLED panel market is expected to grow at a CAGR of 12.9% during the forecast period 2020 to 2025. OLED continues to be a significant display technology trend, with larger screen sizes, improved 8K (7680 x 4320 pixels) resolution, and relatively new form factors. Companies, like Samsung and LG, have experimented with flexible OLED displays for quite some time. Samsung, in particular, uses curved flexible OLED panels for all of its flagship devices now.

  • Due to multiple advantages with viewing angles and black levels, OLED Televisions are surging in demand in several regions. According to the ICDM, in qualifying a TV resolution, contrast modulation is more critical than pure pixel count, and OLED TV displays cater to this specific demand
  • Based on market diffusion models, flexible OLEDs are anticipated to observe high market penetration in the foreseen period. With the maturity of smartphones in many significant markets, such as China, smartphone manufacturers are developing new, foldable phone models that incorporate flexible OLEDs and further have a massive potential for growth over the next few years.
  • Mass production enables companies to reach economies of scale, thereby benefiting the device manufacturers to reduce the overall price of the device. Currently, only a few TV manufacturers use OLED, as technology is considered too expensive for the mid-range market. Many fitness bands and simple smartwatch devices adopt PMOLED displays.
  • For instance, Fitbit's Charge band uses a small monochrome (white) PMOLED display. Factors like thickness, flexibility, and appearance of OLED display make it a favorable technology for wearable applications over LCDs. Wearable devices, which are expected to reach 929 billion by 2021, are likely to drive the market further, along with other lighting applications in the automotive, healthcare industries.
  • Further, based on simple deterministic extrapolation, Quantum dots based OLED display panels' market demand is anticipated to surge exponentially in the foreseen period.
  • In 2020, initially, 476 million smartphone OLEDs were estimated to be shipped from Korea and 128 million from China, which would be more than double China's total from last year. However, the coronavirus will cause a "short-term setback" for Chinese smartphone OLED makers.

Key Market Trends

Amoled Display in Smartphone to Witness High Growth

  • The OLED panel requires no additional backlighting and is emissive, due to which it overshadows the flat panel displays traditionally used in smartphones. Additionally, owing to the superior properties such as less thickness and bright output, mobile manufacturers have been increasingly incorporating AMOLED panels in their product, which is likely to drive the market growth.
  • An AMOLED uses a TFT with a storage capacitor that maintains the line pixel states and enables large-sized and large resolution displays. In 2019, over 575 million AMOLED screens were produced, mostly to satisfy the demand from mobile phone vendors.
  • In its iPhone X, Apple, one of the prominent smartphone producers, has employed flexible AMOLED alongside its super retina display technology, which led the shift in the smartphone industry. It is likely to strengthen the adoption of these panels across the sector, thereby is further drive the market growth.
  • Additionally, Samsung, one of the leaders in the OLED panels market, incorporates AMOLED and Super AMOLED display technologies in most of its smartphones and is now focusing on flexible OLED panels than LCD.
  • Further, Chinese panel maker BOE has expanded its sixth generation AMOLED production as the penetration rate of OLED panels in smartphones is progressing. However, as the smartphone market has become saturated, BOE's investment may lead to further lead to competitive pricing for small-sized OLED panels.

Asia-Pacific Occupies the Largest Market Share

  • Asia-Pacific is the biggest market for OLED panels as most of the key players, including LG, and Samsung, among others, have their manufacturing facilities in this region. Additionally, several TV manufacturers and signage display manufacturers, and other vendors have their headquarters in the APAC region.
  • Due to the trade war between the US and China, a large portion of the budget planned by the Chinese government is percolating into the display industry. In contrast, the semiconductor industry, which is one of the intensive investment promotion industries, foreshadows difficulties.
  • Despite its small size, South Korea invests in the academic R&D for OLED technology. The country has been witnessing huge investments from electronics giants like LG and Samsung.
  • Further, Samsung has closed its 8.5 generation production line in 2019 and moving its focus to QD-OLED panels in acknowledgment of the price competition. LG is also planning to expand its OLED production capacities in China and Korea, targeting large-sized TV displays
  • China is the global hub for manufacturing. It is one of the largest exporters of consumer goods and is the fastest-growing consumer market in the world. The country boasts of the world's largest television market. For instance, LG is planning to collaborate with the retailers and TV makers in China to expand its OLED panel business. The sales of OLED display panels are expected to grow exponentially in this region.
  • Amidst the COVID-19 situation, many electronic manufacturing companies in China are faced with the difficulty of being unable to obtain adequate production capacity from both fabs and package suppliers. If this production slowdown remains for an extended period, these companies may face bankruptcy or acquisition.​
  • Further, with the electronic manufacturing services (EMS) and original design manufacturing (ODM) companies facing challenges regarding the lower number of workers returning work, the market is anticipated to witness severe challenges in the second quarter and third quarter of 2020.

Competitive Landscape

The OLED panel market is highly fragmented and competitive because of the presence of many players conducting business on a national, as well as on an international scale. Also, panel manufacturers are investing in alternative technologies for various players, which is showcasing an intense rivalry among the players. The major players in the market are Samsung Display Co. Ltd, LG Display Co., Ltd, Sony Corporation, etc. Recent developments are -

  • June 2019 - LG Display announced the launch of a transparent OLED commercial display in the United States. It is a razor-thin see-through display designed to deliver a special customer experience in commercial applications like retail and hospitality signage.
  • August 2019 - Samsung Electronics announced that it reduced the LCD production at its Asan factory, about 100 kilometers south of Seoul, to prepare for large-scale investment in Quantum Dot (QD) OLED panels of hybrid display that uses both OLED and quantum dot technology.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Assumptions​ and Market Definition​
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT​

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Adoption of OLEDs in Smartphones
    • 4.2.2 Government Support For the Development of OLED Technology in Various Countries
  • 4.3 Market Restraints
    • 4.3.1 Evolution of Quantum Dot Technology and Micro Led Technology
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis​​
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Consumers
    • 4.4.3 Threat of New Entrants​​
    • 4.4.4 Intensity of Competitive Rivalry​
    • 4.4.5 Threat of Substitutes

5 TECHNOLOGY SNAPSHOT

6 COVID-19 IMPACT ANALYSIS ON OLED PANEL MARKET

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Flexible
    • 7.1.2 Rigid
    • 7.1.3 Transparent
  • 7.2 By Display Address Scheme
    • 7.2.1 PMOLED Display
    • 7.2.2 AMOLED Display
  • 7.3 By Size
    • 7.3.1 Small-Sized OLED Panel
    • 7.3.2 Medium-Sized OLED Panel
    • 7.3.3 Large-Sized OLED Panel
  • 7.4 By Product
    • 7.4.1 Mobile and Tablet
    • 7.4.2 Television
    • 7.4.3 Automotive
    • 7.4.4 Wearable
    • 7.4.5 Other Products (Lighting Products - Healthcare, Home Appliances, etc.)
  • 7.5 Geography
    • 7.5.1 North America
    • 7.5.2 Europe
    • 7.5.3 Asia-Pacific
    • 7.5.4 Rest of the World

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Samsung Display Co. Ltd
    • 8.1.2 LG Display Co. Ltd
    • 8.1.3 Innolux Corp.
    • 8.1.4 Pioneer Corporation
    • 8.1.5 Raystar Optronics Inc.
    • 8.1.6 Ritek Corporation
    • 8.1.7 OSRAM OLED GmbH
    • 8.1.8 WiseChip Semiconductor Inc.
    • 8.1.9 Winstar Display Co. Ltd
    • 8.1.10 Visionox Co. Ltd

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET

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