市場調査レポート
商品コード
1280713

A2Pメッセージングの世界市場:コンポーネント別 (プラットフォーム、A2Pサービス)・用途別 (認証、プロモーション・マーケティング、CRM)・展開方式別・SMSトラフィック別 (国内、多国間)・エンドユーザー別・地域別の将来予測 (2028年まで)

A2P Messaging Market by Component (Platform and A2P Service), Application (Authentication, Promotional and Marketing, and CRM), Deployment Mode, SMS Traffic (National and Multi-Country), End User and Region - Global Forecast to 2028

出版日: | 発行: MarketsandMarkets | ページ情報: 英文 225 Pages | 納期: 即納可能 即納可能とは

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.85円
A2Pメッセージングの世界市場:コンポーネント別 (プラットフォーム、A2Pサービス)・用途別 (認証、プロモーション・マーケティング、CRM)・展開方式別・SMSトラフィック別 (国内、多国間)・エンドユーザー別・地域別の将来予測 (2028年まで)
出版日: 2023年05月16日
発行: MarketsandMarkets
ページ情報: 英文 225 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

世界のA2Pメッセージングの市場規模は、2023年の683億米ドルから2028年には782億米ドルへと、予測期間中に2.8%のCAGRで成長すると予測されています。

これらの促進要因には、モバイル機器の普及、企業のデジタル化への取り組みの進行、顧客エンゲージメントの重視、セキュリティおよび認証対策のニーズの高まり、取引・サービス通知の重要性、マーケティング・プロモーションにおけるA2Pメッセージングの有効性、さまざまな部門における業界固有の用途などがあります。モバイル機器の普及に伴い、企業は顧客との直接的かつ効率的なコミュニケーションチャネルとして、A2Pメッセージングの価値を認識しつつあります。この市場は、安全な取引の確保、リアルタイムの最新情報の提供、パーソナライズされたマーケティング戦略の実施、特定の業界の要件への対応といった要望が主な要因となっています。

"展開方式別では、オンプレミスが予測期間中に高い成長率を達成する"

オンプレミスの場合、メッセージングインフラの管理、コンプライアンスの徹底、特定のニーズへのシステムのカスタマイズ、性能要件への対応、接続性の課題の克服、レガシーシステムとの統合、内部ポリシーとの整合などが可能になります。

"用途別では、認証サービス分野が予測期間中に最も高いCAGRで成長する"

A2Pメッセージング市場における認証サービスの促進要因としては、セキュリティと不正防止、コンプライアンスと規制要件、ユーザー体験、ブランド保護、業界固有の要件、メッセージング量の増加などが挙げられます。これらの要因は、企業がメッセージングセキュリティを強化し、シームレスなユーザー体験を提供しようとするため、A2Pメッセージング市場における認証サービスの採用が拡大していることに寄与しています。

"地域別では、アジア太平洋が予測期間中に最も高いCAGRで成長する"

アジア太平洋市場は、予測期間中に最も高いCAGRで成長すると予測されています。その要因としては、モバイル機器の普及、特に同地域のモバイル普及率の高さが挙げられます。また、オンライン消費者の増加に伴うeコマース市場の隆盛により、注文の確認、配送の更新、取引の通知など、A2Pメッセージングサービスの需要が高まっています。また、この地域では金融包摂に力を入れており、金融機関は重要な口座情報や支払いのお知らせを、十分なサービスを受けていない人々に届けることができるため、A2Pメッセージングの普及に貢献しています。モバイルバンキングやモバイル決済ソリューションの導入、モバイル技術を活用した市民サービスに対する政府の取り組みも、A2Pメッセージングの需要をさらに加速させています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 重要考察

第5章 市場概要と業界動向

  • イントロダクション
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
    • 課題
  • ケーススタディ分析
  • 技術分析
  • バリューチェーン分析
  • 平均販売価格の動向
  • 特許分析
  • ポーターのファイブフォース分析

第6章 A2Pメッセージング市場:コンポーネント別

  • イントロダクション
  • プラットホーム
  • A2Pサービス

第7章 A2Pメッセージング市場:用途別

  • イントロダクション
  • 認証サービス
  • プロモーション・マーケティングサービス
  • プッシュコンテンツサービス
  • インタラクティブメッセージサービス
  • 顧客関係管理 (CRM) サービス
  • その他の用途

第8章 A2Pメッセージング市場:展開方式別

  • イントロダクション
  • オンプレミス
  • クラウド

第9章 A2Pメッセージング市場:SMSトラフィック別

  • イントロダクション
  • 国内
  • 多国間

第10章 A2Pメッセージング市場:エンドユーザー別

  • イントロダクション
  • 銀行・金融サービス・保険 (BFSI)
  • 小売業・eコマース
  • eガバナンス
  • 地元密着ビジネス
  • 医療
  • 旅行・ホスピタリティ
  • その他のエンドユーザー

第11章 A2Pメッセージング市場:地域別

  • イントロダクション
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • その他の欧州
  • アジア太平洋
    • 中国
    • インド
    • その他のアジア太平洋
  • 中東・アフリカ
    • GCC諸国
    • 南アフリカ
    • その他の中東・アフリカ
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他のラテンアメリカ

第12章 競合情勢

  • イントロダクション
  • 過去の収益分析
  • 大手企業の収益分析
  • A2Pメッセージング市場:主要企業のランキング (2023年)
  • 企業評価マトリックス
  • スタートアップ/中小企業の評価マトリックス (2022年)

第13章 企業プロファイル

  • イントロダクション
  • 主要企業
    • AT&T
    • SINCH
    • INFOBIP
    • CHINA MOBILE
    • COMVIVA
    • ORANGE
    • ROUTE MOBILE
    • TWILIO
    • BICS
    • MONTY MOBILE
    • SYNIVERSE
  • スタートアップ/中小企業
    • GLOBAL MESSAGE SERVICES
    • TYNTEC
    • SILVERSTREET
    • VONAGE
    • GENESYS
    • TATA COMMUNICATIONS
    • CEQUENS
    • CLEARSKY TECHNOLOGIES
    • SIFY TECHNOLOGIES
    • MSG91
    • MITTO
    • TEXTLOCAL
    • CLICKATELL
    • MESSAGEBIRD
    • TELEWHALE

第14章 隣接/関連市場

  • 制限事項
    • SMSファイアウォール市場:世界の予測 (2025年まで)
    • リッチコミュニケーションサービスシステム市場:世界の予測 (2025年まで)
    • モバイルマーケティング市場:世界の予測 (2024年まで)

第15章 付録

目次
Product Code: TC 1097

The global A2P messaging market size is expected to grow from USD 68.3 billion in 2023 to USD 78.2 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 2.8% during the forecast period. These drivers include the widespread adoption of mobile devices, the ongoing digitalization efforts of businesses, the increasing emphasis on customer engagement, the growing need for security and authentication measures, the significance of transactional and service notifications, the effectiveness of A2P messaging in marketing and promotions, and the industry-specific applications across various sectors. With the rising use of mobile devices, businesses are recognizing the value of A2P messaging as a direct and efficient communication channel to connect with customers. The market is primarily fueled by the desire to ensure secure transactions, provide real-time updates, implement personalized marketing strategies, and cater to specific industry requirements.

By deployment mode, on-premises segment to record a higher growth rate during the forecast period

By deployment mode, on-premises segment segment is expected to record a higher growth rate during the forecast period. on-premises deployment, organizations can maintain greater control over their messaging infrastructure, ensure compliance, customize the system to their specific needs, address performance requirements, overcome connectivity challenges, integrate with legacy systems, and align with internal policies..

Among applications, authentication services segment to grow at the highest CAGR during the forecast period

Under the applications segment, authentication services segment is expected to grow at the highest growth rate during the forecast period. the drivers for authentication services in the A2P messaging market include security and fraud prevention, compliance and regulatory requirements, user experience, brand protection, industry-specific requirements, and increasing messaging volumes. These drivers are contributing to the growing adoption of authentication services in the A2P messaging market as organizations seek to enhance their messaging security and provide a seamless user experience

Among regions, Asia Pacific to grow at the highest CAGR during the forecast period"

The Asia Pacific (APAC) market is projected to grow at the highest CAGR during the forecast period. The drivers include the widespread adoption of mobile devices, particularly high mobile penetration rates in the region. Additionally, the flourishing e-commerce market, with a growing number of online consumers, has led to increased demand for A2P messaging services for order confirmations, delivery updates, and transactional notifications. The region's focus on financial inclusion has also contributed to the rise of A2P messaging, as it enables financial institutions to reach underserved populations with important account information and payment reminders. The adoption of mobile banking and mobile payment solutions, along with government initiatives leveraging mobile technology for citizen services, have further accelerated the demand for A2P messaging.

The breakup of the profiles of the primary participants is given below:

  • By Company: Tier 1 - 35%, Tier 2 - 39%, and Tier 3 - 26%
  • By Designation: C-Level Executives - 55%, Directors- 40%, Others*-5%
  • By Region: North America - 38%, Europe - 40%, APAC - 21%, and RoW** - 1%

Note: Tier 1 companies have revenues over USD 10 billion; tier 2 companies' revenue ranges in between USD 1 and 10 billion of the overall revenues; and tier 3 companies' revenue ranges in between USD 500 million and USD 1 billion of the overall revenues.

Others includes sales managers, marketing managers, and product managers. **Rest of World (RoW) includes MEA and Latin America.

Source: Industry Experts

This research study outlines the market potential, market dynamics, and major vendors operating in the A2P Messaging market. Key and innovative vendors in the A2P Messaging market include AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus). These vendors have adopted many organic as well as inorganic growth strategies, such as new product launches, and partnerships and collaborations, to expand their offerings and market shares in the A2P Messaging market market.

Research Coverage

The A2P messaging market is segmented into application (inquiry and search related services, customer relationship management services, notifications and alerts, authentication services, promotional and marketing services, voting and entertainment, pushed content services, interactive messages), traffic(national and multi-country), component( platform and services), platform(on-premises and cloud), vertical (banking, financial services, and insurance, IT and ITes, media and entertainment, travel and hospitality, retail and e-commerce, healthcare, government, education,others) and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service and product launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the A2P messaging market.

Reasons to Buy the Report

The report would help the market leaders and new entrants in the following ways:

  • It comprehensively segments the A2P messaging market and provides the closest approximations of the revenue numbers for the overall market and its subsegments across different regions.
  • It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities in the market.
  • It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes a competitor ecosystem, new service developments, partnerships, and mergers and acquisitions.

The report provides insights on the following pointers:

Analysis of key drivers (the growthof e-commerce, the growing numbers of mobile subscribers, growing use of A2P messaging among major industries) restraints (stringent government regulations and policies), opportunities (growing trend of mobile marketing via messaging, increased adoption of A2P SMS by OTT players to drive revenue for MNOs), and challenges (difficulty in maximizing monetization of A2P messaging) influencing the growth of the A2P Messaging market. Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the A2P Messaging market. Market Development: Comprehensive information about lucrative markets - the report analyses the A2P Messaging market across varied regions Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the A2P Messaging market. Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like AT&T(US) ,Sinch(Sweden), China Mobile (China), Infobip(UK), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands), TeleWhale (Cyprus)

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 STUDY OBJECTIVES
  • 1.2 MARKET DEFINITION
    • 1.2.1 INCLUSIONS AND EXCLUSIONS
  • 1.3 MARKET SCOPE
    • 1.3.1 MARKET SEGMENTATION
    • 1.3.2 YEARS CONSIDERED
  • 1.4 STAKEHOLDERS
  • 1.5 SUMMARY OF CHANGES

2 RESEARCH METHODOLOGY

  • 2.1 RESEARCH DATA
    • FIGURE 1 A2P MESSAGING MARKET: RESEARCH DESIGN
    • 2.1.1 SECONDARY DATA
    • 2.1.2 PRIMARY DATA
      • 2.1.2.1 Breakup of primary profiles
      • 2.1.2.2 Key industry insights
  • 2.2 MARKET BREAKUP AND DATA TRIANGULATION
    • FIGURE 2 DATA TRIANGULATION
  • 2.3 MARKET SIZE ESTIMATION
    • FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF A2P MESSAGING MARKET
    • FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (SUPPLY SIDE): REVENUE OF PLATFORM AND SERVICES OF A2P MESSAGING MARKET
    • FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE): REVENUE OF A2P MESSAGING MARKET
  • 2.4 MARKET FORECAST
    • TABLE 1 FACTOR ANALYSIS
  • 2.5 COMPANY EVALUATION MATRIX METHODOLOGY
    • FIGURE 6 COMPETITIVE LEADERSHIP MAPPING: CRITERIA WEIGHTAGE
  • 2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS
    • 2.6.1 ASSUMPTIONS
    • 2.6.2 LIMITATIONS

3 EXECUTIVE SUMMARY

    • FIGURE 7 A2P MESSAGING MARKET: HOLISTIC VIEW
    • FIGURE 8 ASIA PACIFIC TO GROW AT HIGH RATE DURING FORECAST PERIOD

4 PREMIUM INSIGHTS

  • 4.1 ATTRACTIVE OPPORTUNITIES IN A2P MESSAGING MARKET
    • FIGURE 9 GROWTH IN A2P MESSAGING TRAFFIC TO DRIVE A2P MESSAGING MARKET GROWTH DURING FORECAST PERIOD
  • 4.2 A2P MESSAGING MARKET IN NORTH AMERICA, BY COMPONENT AND APPLICATION
    • FIGURE 10 A2P SERVICE AND AUTHENTICATION SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SHARES IN NORTH AMERICA IN 2023
  • 4.3 A2P MESSAGING MARKET IN ASIA PACIFIC, BY COMPONENT AND APPLICATION
    • FIGURE 11 A2P SERVICE AND PROMOTIONAL AND MARKETING SERVICES TO ACCOUNT FOR LARGER MARKET SHARES IN ASIA PACIFIC IN 2023

5 MARKET OVERVIEW AND INDUSTRY TRENDS

  • 5.1 INTRODUCTION
  • 5.2 MARKET DYNAMICS
    • FIGURE 12 A2P MESSAGING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
    • 5.2.1 DRIVERS
      • 5.2.1.1 Growth of eCommerce
      • 5.2.1.2 Growing number of mobile subscribers to fuel A2P messaging
    • FIGURE 13 SUBSCRIBER PENETRATION AND SMARTPHONE ADOPTION TRENDS BY 2030
      • 5.2.1.3 Growing use of A2P messaging among customer-centric industries
    • FIGURE 14 A2P MESSAGE TRAFFIC, BY INDUSTRY VERTICAL
    • 5.2.2 RESTRAINTS
      • 5.2.2.1 Stringent government regulations and policies
    • TABLE 2 GOVERNMENT REGULATIONS/POLICIES/INITIATIVES TO SAFEGUARD SMS FROM ATTACKERS
    • 5.2.3 OPPORTUNITIES
      • 5.2.3.1 Growing trend of mobile marketing via messaging
    • FIGURE 15 UNITED STATES: SMS USAGE
      • 5.2.3.2 Increased adoption of A2P SMS by OTT players to drive revenue for MNOs
    • 5.2.4 CHALLENGES
      • 5.2.4.1 Difficulty in maximizing monetization of A2P messaging
    • FIGURE 16 KEY CHALLENGES FACED BY MOBILE NETWORK OPERATORS
      • 5.2.4.2 Grey route traffic causing significant revenue loss for MNOs
    • FIGURE 17 EMERGENCE OF GREY ROUTE SMS
      • 5.2.4.3 Increasing SMS fraudulent activities
    • TABLE 3 COMMON SMS ATTACKS ON MOBILE PHONES
    • FIGURE 18 TYPES OF FRAUDS AND THEIR IMPACT ON A2P MONETIZATION
  • 5.3 CASE STUDY ANALYSIS
    • TABLE 4 CASE STUDY: RAZORPAY
    • TABLE 5 CASE STUDY: TASTECARD, UK
    • TABLE 6 CASE STUDY: MRSPEEDY MALAYSIA
    • TABLE 7 CASE STUDY: ONE OF THE LEADING AIRLINE SERVICE PROVIDERS
    • TABLE 8 CASE STUDY: ONE OF THE LEADING GLOBAL IT, CONSULTING, AND OUTSOURCING CLIENTS
    • TABLE 9 CASE STUDY: ALLO, UKRAINE
  • 5.4 TECHNOLOGY ANALYSIS
    • 5.4.1 ARTIFICIAL INTELLIGENCE
    • 5.4.2 INTERNET OF THINGS
    • 5.4.3 ANALYTICS
  • 5.5 VALUE CHAIN ANALYSIS
    • FIGURE 19 VALUE CHAIN ANALYSIS: A2P MESSAGING MARKET
    • 5.5.1 END USERS
    • 5.5.2 SMS AGGREGATORS AND API MESSAGING PLATFORM PROVIDERS
    • 5.5.3 TELECOM OPERATORS
    • 5.5.4 APPLICATIONS
  • 5.6 AVERAGE SELLING PRICE TREND
    • TABLE 10 PRICING ANALYSIS
  • 5.7 PATENT ANALYSIS
  • 5.8 PORTER'S FIVE FORCES ANALYSIS
    • FIGURE 20 A2P MESSAGING: PORTER'S FIVE FORCES MODEL
    • 5.8.1 THREAT OF NEW ENTRANTS
    • 5.8.2 THREAT OF SUBSTITUTES
    • 5.8.3 BARGAINING POWER OF BUYERS
    • 5.8.4 BARGAINING POWER OF SUPPLIERS
    • 5.8.5 COMPETITION RIVALRY

6 A2P MESSAGING MARKET, BY COMPONENT

  • 6.1 INTRODUCTION
    • 6.1.1 COMPONENTS: A2P MESSAGING MARKET DRIVERS
    • FIGURE 21 PLATFORM SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 11 A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD BILLION)
    • TABLE 12 A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD BILLION)
  • 6.2 PLATFORM
    • 6.2.1 NEED FOR REAL-TIME COMMUNICATION TO DRIVE MARKET
    • TABLE 13 PLATFORM: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 14 PLATFORM: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 6.3 A2P SERVICE
    • 6.3.1 COST-EFFECTIVENESS AND HIGHER-REACHING CAPABILITIES
    • TABLE 15 A2P SERVICE: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 16 A2P SERVICE: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)

7 A2P MESSAGING MARKET, BY APPLICATION

  • 7.1 INTRODUCTION
    • 7.1.1 APPLICATIONS: A2P MESSAGING MARKET DRIVERS
    • FIGURE 22 AUTHENTICATION SERVICES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 17 A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD BILLION)
    • TABLE 18 A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD BILLION)
  • 7.2 AUTHENTICATION SERVICES
    • 7.2.1 A2P MESSAGING OFFERS COST-EFFECTIVE AND PREFERRED SECURITY OPTION
    • TABLE 19 AUTHENTICATION SERVICES: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 20 AUTHENTICATION SERVICES: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.3 PROMOTIONAL AND MARKETING SERVICES
    • 7.3.1 INCREASE IN PROMOTIONAL CAMPAIGNS BY ENTERPRISES AND BUSINESSES GLOBALLY
    • TABLE 21 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 22 PROMOTIONAL AND MARKETING SERVICES: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.4 PUSHED CONTENT SERVICES
    • 7.4.1 MOBILE MARKETING AND PROMOTIONAL NOTIFICATIONS TO DRIVE MARKET
    • TABLE 23 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 24 PUSHED CONTENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.5 INTERACTIVE MESSAGES SERVICES
    • 7.5.1 NEED TO DELIVER UNIQUE EXPERIENCES TO CUSTOMERS
    • TABLE 25 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 26 INTERACTIVE MESSAGE SERVICES: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.6 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES
    • 7.6.1 GROWTH IN ECOMMERCE AND BFSI INDUSTRIES
    • TABLE 27 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT SERVICES: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 7.7 OTHER APPLICATIONS
    • TABLE 29 OTHER APPLICATIONS: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 30 OTHER APPLICATIONS: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)

8 A2P MESSAGING MARKET, BY DEPLOYMENT MODE

  • 8.1 INTRODUCTION
    • 8.1.1 DEPLOYMENT MODES: A2P MESSAGING MARKET DRIVERS
    • FIGURE 23 ON-PREMISES SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD
    • TABLE 31 A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD BILLION)
    • TABLE 32 A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD BILLION)
  • 8.2 ON-PREMISES
    • 8.2.1 NEED TO PROTECT AND BLOCK UNWANTED SMS TRAFFIC
    • TABLE 33 ON-PREMISES: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 34 ON-PREMISES: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 8.3 CLOUD
    • 8.3.1 NEED TO SAVE LARGE UPFRONT COSTS
    • TABLE 35 CLOUD: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 36 CLOUD: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)

9 A2P MESSAGING MARKET, BY SMS TRAFFIC

  • 9.1 INTRODUCTION
    • 9.1.1 SMS TRAFFIC: A2P MESSAGING MARKET DRIVERS
  • 9.2 NATIONAL TRAFFIC
  • 9.3 MULTI-COUNTRY

10 A2P MESSAGING MARKET, BY END USER

  • 10.1 INTRODUCTION
    • 10.1.1 END USERS: A2P MESSAGING MARKET DRIVERS
    • FIGURE 24 EGOVERNANCE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 37 A2P MESSAGING MARKET, BY END USER, 2018-2022 (USD BILLION)
    • TABLE 38 A2P MESSAGING MARKET, BY END USER, 2023-2028 (USD BILLION)
  • 10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE
    • 10.2.1 RAPID GROWTH IN MOBILE BANKING
    • TABLE 39 BFSI: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 40 BFSI: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.3 RETAIL AND ECOMMERCE
    • TABLE 41 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 42 RETAIL AND ECOMMERCE: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.4 EGOVERNANCE
    • 10.4.1 NEED TO IMPROVE GOVERNMENT SERVICES
    • TABLE 43 EGOVERNANCE: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 44 EGOVERNANCE: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.5 HYPERLOCAL BUSINESSES
    • 10.5.1 NEED TO KEEP LOCALIZED, COMMUNITY-BASED BUSINESSES ACTIVE AND ALIVE
    • TABLE 45 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 46 HYPERLOCAL BUSINESSES: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.6 HEALTHCARE
    • 10.6.1 NEED TO IMPROVE COMMUNICATION TO DRIVE MARKET
    • TABLE 47 HEALTHCARE: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 48 HEALTHCARE: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.7 TRAVEL AND HOSPITALITY
    • 10.7.1 NEED TO IMPROVE CUSTOMER EXPERIENCE
    • TABLE 49 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 50 TRAVEL AND HOSPITALITY: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)
  • 10.8 OTHER END USERS
    • TABLE 51 OTHER END USERS: A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD MILLION)
    • TABLE 52 OTHER END USERS: A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD MILLION)

11 A2P MESSAGING MARKET, BY REGION

  • 11.1 INTRODUCTION
    • FIGURE 25 MIDDLE EAST & AFRICA TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD
    • TABLE 53 A2P MESSAGING MARKET, BY REGION, 2018-2022 (USD BILLION)
    • TABLE 54 A2P MESSAGING MARKET, BY REGION, 2023-2028 (USD BILLION)
  • 11.2 NORTH AMERICA
    • 11.2.1 NORTH AMERICA: A2P MESSAGING MARKET DRIVERS
    • 11.2.2 NORTH AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • TABLE 55 NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 56 NORTH AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 57 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 58 NORTH AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 59 NORTH AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 60 NORTH AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 61 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2018-2022 (USD MILLION)
    • TABLE 62 NORTH AMERICA: A2P MESSAGING MARKET, BY END USER, 2023-2028 (USD MILLION)
    • TABLE 63 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2018-2022 (USD BILLION)
    • TABLE 64 NORTH AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2023-2028 (USD BILLION)
    • 11.2.3 US
      • 11.2.3.1 Rise in voice, text messages, and mobile data to drive market
    • TABLE 65 US: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 66 US: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 67 US: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 68 US: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 69 US: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 70 US: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.2.4 CANADA
      • 11.2.4.1 MNOs to enhance SMS security by monetizing A2P messages
    • TABLE 71 CANADA: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 72 CANADA: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 73 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 74 CANADA: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 75 CANADA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 76 CANADA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
  • 11.3 EUROPE
    • 11.3.1 EUROPE: A2P MESSAGING MARKET DRIVERS
    • FIGURE 26 UK: MOBILE SUBSCRIPTIONS, BY SUBSCRIPTION TYPE (MILLION)
    • FIGURE 27 UK: AVERAGE MONTHLY MESSAGES, BY SUBSCRIPTION TYPE (MILLION)
    • FIGURE 28 GERMANY: SMS MESSAGES SENT (BILLION)
    • 11.3.2 EUROPE: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • TABLE 77 EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 78 EUROPE: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 79 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 80 EUROPE: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 81 EUROPE: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 82 EUROPE: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 83 EUROPE: A2P MESSAGING MARKET, BY END USER, 2018-2022 (USD MILLION)
    • TABLE 84 EUROPE: A2P MESSAGING MARKET, BY END USER, 2023-2028 (USD MILLION)
    • TABLE 85 EUROPE: A2P MESSAGING MARKET, BY COUNTRY, 2018-2022 (USD MILLION)
    • TABLE 86 EUROPE A2P MESSAGING MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 11.3.3 UK
      • 11.3.3.1 Presence of major telecom players to drive market
    • FIGURE 29 UK: TELECOM REVENUES (EURO BILLION)
    • TABLE 87 UK: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 88 UK: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 89 UK: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 90 UK: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 91 UK: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 92 UK: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.3.4 GERMANY
      • 11.3.4.1 Growing demand for real-time communication in various industries
    • TABLE 93 GERMANY: EXTERNAL REVENUE FROM MOBILE SERVICES (EURO BILLIONS)
    • TABLE 94 GERMANY: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 95 GERMANY: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 96 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 97 GERMANY: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 98 GERMANY: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 99 GERMANY: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.3.5 REST OF EUROPE
  • 11.4 ASIA PACIFIC
    • FIGURE 30 ASIA PACIFIC: NETWORK TRANSFORMATION STRATEGY
    • 11.4.1 ASIA PACIFIC: A2P MESSAGING MARKET DRIVERS
    • 11.4.2 ASIA PACIFIC: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • FIGURE 31 ASIA PACIFIC: MARKET SNAPSHOT
    • TABLE 100 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD BILLION)
    • TABLE 101 ASIA PACIFIC: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD BILLION)
    • TABLE 102 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD BILLION)
    • TABLE 103 ASIA PACIFIC: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD BILLION)
    • TABLE 104 ASIA PACIFIC: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 105 ASIA PACIFIC: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 106 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2018-2022 (USD MILLION)
    • TABLE 107 ASIA PACIFIC: A2P MESSAGING MARKET, BY END USER, 2023-2028 (USD MILLION)
    • TABLE 108 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2018-2022 (USD BILLION)
    • TABLE 109 ASIA PACIFIC: A2P MESSAGING MARKET, BY COUNTRY, 2023-2028 (USD BILLION)
    • 11.4.3 CHINA
      • 11.4.3.1 High mobile phone penetration
    • TABLE 110 CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD BILLION)
    • TABLE 111 CHINA: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD BILLION)
    • TABLE 112 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 113 CHINA: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 114 CHINA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 115 CHINA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.4.4 INDIA
      • 11.4.4.1 Increasing use of mobile phones and advancements in technology
    • TABLE 116 INDIA: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD BILLION)
    • TABLE 117 INDIA: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD BILLION)
    • TABLE 118 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 119 INDIA: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 120 INDIA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 121 INDIA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.4.5 REST OF ASIA PACIFIC
  • 11.5 MIDDLE EAST & AFRICA
    • 11.5.1 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET DRIVERS
    • 11.5.2 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • FIGURE 32 MIDDLE EAST & AFRICA: MARKET SNAPSHOT
    • TABLE 122 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD BILLION)
    • TABLE 123 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD BILLION)
    • TABLE 124 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 125 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 126 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 127 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 128 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2018-2022 (USD MILLION)
    • TABLE 129 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY END USER, 2023-2028 (USD MILLION)
    • TABLE 130 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2018-2022 (USD MILLION)
    • TABLE 131 MIDDLE EAST & AFRICA: A2P MESSAGING MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 11.5.3 GCC COUNTRIES
      • 11.5.3.1 Digitalization across verticals to drive market
    • TABLE 132 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 133 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 134 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 135 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 136 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 137 GULF COOPERATION COUNCIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.5.4 SOUTH AFRICA
      • 11.5.4.1 Increase in mobile subscribers to drive market
    • FIGURE 33 SOUTH AFRICA: NUMBER OF MOBILE SUBSCRIBERS, 2019 (MILLION)
    • TABLE 138 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 139 SOUTH AFRICA: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 140 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 141 SOUTH AFRICA: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 142 SOUTH AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 143 SOUTH AFRICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.5.5 REST OF MIDDLE EAST & AFRICA
  • 11.6 LATIN AMERICA
    • 11.6.1 LATIN AMERICA: A2P MESSAGING MARKET DRIVERS
    • 11.6.2 LATIN AMERICA: A2P MESSAGING MARKET REGULATORY IMPLICATIONS
    • TABLE 144 LATIN AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 145 LATIN AMERICA: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 146 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 147 LATIN AMERICA: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 148 LATIN AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 149 LATIN AMERICA: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • TABLE 150 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2018-2022 (USD MILLION)
    • TABLE 151 LATIN AMERICA: A2P MESSAGING MARKET, BY END USER, 2023-2028 (USD MILLION)
    • TABLE 152 LATIN AMERICA A2P MESSAGING MARKET, BY COUNTRY, 2018-2022 (USD MILLION)
    • TABLE 153 LATIN AMERICA: A2P MESSAGING MARKET, BY COUNTRY, 2023-2028 (USD MILLION)
    • 11.6.3 BRAZIL
      • 11.6.3.1 Rise in digital transactions to drive market
    • TABLE 154 BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 155 BRAZIL: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 156 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 157 BRAZIL: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 158 BRAZIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 159 BRAZIL: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.6.4 MEXICO
      • 11.6.4.1 Growth of online retail and consumer goods vertical
    • TABLE 160 MEXICO: A2P MESSAGING MARKET, BY COMPONENT, 2018-2022 (USD MILLION)
    • TABLE 161 MEXICO: A2P MESSAGING MARKET, BY COMPONENT, 2023-2028 (USD MILLION)
    • TABLE 162 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2018-2022 (USD MILLION)
    • TABLE 163 MEXICO: A2P MESSAGING MARKET, BY APPLICATION, 2023-2028 (USD MILLION)
    • TABLE 164 MEXICO: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2018-2022 (USD MILLION)
    • TABLE 165 MEXICO: A2P MESSAGING MARKET, BY DEPLOYMENT MODE, 2023-2028 (USD MILLION)
    • 11.6.5 REST OF LATIN AMERICA

12 COMPETITIVE LANDSCAPE

  • 12.1 INTRODUCTION
  • 12.2 HISTORICAL REVENUE ANALYSIS
    • FIGURE 34 HISTORIC FIVE YEARS REVENUE ANALYSIS OF LEADING PLAYERS
  • 12.3 REVENUE ANALYSIS OF TOP MARKET PLAYERS
    • FIGURE 35 MARKET SHARE ANALYSIS OF A2P MESSAGING PLAYERS
    • FIGURE 36 OVERVIEW OF STRATEGIES ADOPTED BY KEY A2P MESSAGING VENDORS
  • 12.4 RANKING OF KEY PLAYERS IN A2P MESSAGING MARKET, 2023
    • FIGURE 37 RANKING OF KEY PLAYERS, 2023
    • FIGURE 38 A2P MESSAGING MARKET - PLAYERS BY COUNTRY
  • 12.5 COMPANY EVALUATION MATRIX
    • 12.5.1 STARS
    • 12.5.2 EMERGING LEADERS
    • 12.5.3 PERVASIVE PLAYERS
    • 12.5.4 PARTICIPANTS
    • FIGURE 39 A2P MESSAGING MARKET (GLOBAL), COMPANY EVALUATION MATRIX, 2022
    • 12.5.5 PRODUCT PORTFOLIO AND BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
    • FIGURE 40 PRODUCT PORTFOLIO ANALYSIS OF A2P MESSAGING VENDORS
    • FIGURE 41 BUSINESS STRATEGY ANALYSIS OF A2P MESSAGING VENDORS
  • 12.6 STARTUP/SME EVALUATION MATRIX, 2022
    • 12.6.1 PROGRESSIVE COMPANIES
    • 12.6.2 RESPONSIVE COMPANIES
    • 12.6.3 DYNAMIC COMPANIES
    • 12.6.4 STARTING BLOCKS
    • FIGURE 42 A2P MESSAGING MARKET (GLOBAL), STARTUP/SME EVALUATION MATRIX, 2020

13 COMPANY PROFILES

  • 13.1 INTRODUCTION
  • (Business overview, Products/Solutions/Services offered, Recent developments & MnM View)**
  • 13.2 KEY PLAYERS
    • 13.2.1 AT&T
    • TABLE 166 AT&T: BUSINESS OVERVIEW
    • FIGURE 43 AT&T: COMPANY SNAPSHOT
    • TABLE 167 AT&T: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 168 AT&T: DEALS
    • 13.2.2 SINCH
    • TABLE 169 SINCH: BUSINESS OVERVIEW
    • FIGURE 44 SINCH: COMPANY SNAPSHOT
    • TABLE 170 SINCH: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 171 SINCH: PRODUCT LAUNCHES AND ENHANCEMENTS
    • TABLE 172 SINCH: DEALS
    • 13.2.3 INFOBIP
    • TABLE 173 INFOBIP: BUSINESS OVERVIEW
    • TABLE 174 INFOBIP: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 175 INFOBIP: DEALS
    • 13.2.4 CHINA MOBILE
    • TABLE 176 CHINA MOBILE: BUSINESS OVERVIEW
    • FIGURE 45 CHINA MOBILE: COMPANY SNAPSHOT
    • TABLE 177 CHINA MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 178 CHINA MOBILE: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 13.2.5 COMVIVA
    • TABLE 179 COMVIVA: BUSINESS OVERVIEW
    • TABLE 180 COMVIVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • 13.2.6 ORANGE
    • TABLE 181 ORANGE: BUSINESS OVERVIEW
    • FIGURE 46 ORANGE: COMPANY SNAPSHOT
    • TABLE 182 ORANGE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • 13.2.7 ROUTE MOBILE
    • TABLE 183 ROUTE MOBILE: BUSINESS OVERVIEW
    • FIGURE 47 ROUTE MOBILE: COMPANY SNAPSHOT
    • TABLE 184 ROUTE MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 185 ROUTE MOBILE: DEALS
    • 13.2.8 TWILIO
    • TABLE 186 TWILIO: BUSINESS OVERVIEW
    • FIGURE 48 TWILIO: COMPANY SNAPSHOT
    • TABLE 187 TWILIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 188 TWILIO: DEALS
    • 13.2.9 BICS
    • TABLE 189 BICS: BUSINESS OVERVIEW
    • TABLE 190 BICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 191 BICS: PRODUCT LAUNCHES AND ENHANCEMENTS
    • 13.2.10 MONTY MOBILE
    • TABLE 192 MONTY MOBILE: BUSINESS OVERVIEW
    • TABLE 193 MONTY MOBILE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 194 MONTY MOBILE: DEALS
    • 13.2.11 SYNIVERSE
    • TABLE 195 SYNIVERSE: BUSINESS OVERVIEW
    • TABLE 196 SYNIVERSE: PRODUCTS/SOLUTIONS/SERVICES OFFERED
    • TABLE 197 SYNIVERSE: DEALS
  • *Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
  • 13.3 START UP/SMES
    • 13.3.1 GLOBAL MESSAGE SERVICES
    • 13.3.2 TYNTEC
    • 13.3.3 SILVERSTREET
    • 13.3.4 VONAGE
    • 13.3.5 GENESYS
    • 13.3.6 TATA COMMUNICATIONS
    • 13.3.7 CEQUENS
    • 13.3.8 CLEARSKY TECHNOLOGIES
    • 13.3.9 SIFY TECHNOLOGIES
    • 13.3.10 MSG91
    • 13.3.11 MITTO
    • 13.3.12 TEXTLOCAL
    • 13.3.13 CLICKATELL
    • 13.3.14 MESSAGEBIRD
    • 13.3.15 TELEWHALE

14 ADJACENT/RELATED MARKETS

  • 14.1 LIMITATIONS
    • 14.1.1 SMS FIREWALL MARKET - GLOBAL FORECAST TO 2025
      • 14.1.1.1 Market definition
      • 14.1.1.2 Market overview
      • 14.1.1.3 SMS firewall market, by component
    • TABLE 198 SMS FIREWALL MARKET, BY COMPONENT, 2018-2025 (USD MILLION)
      • 14.1.1.4 SMS firewall market, by platform
    • TABLE 199 SMS FIREWALL MARKET, BY PLATFORM, 2018-2025 (USD MILLION)
      • 14.1.1.5 SMS firewall market, by service
    • TABLE 200 SMS FIREWALL MARKET, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 201 PROFESSIONAL SERVICES MARKET, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 202 MANAGED SERVICES MARKET, BY REGION, 2018-2025 (USD MILLION)
      • 14.1.1.6 SMS firewall market, by deployment mode
    • TABLE 203 SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 204 ON-PREMISES: SMS FIREWALL MARKET, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 205 CLOUD: SMS FIREWALL MARKET, BY REGION, 2018-2025 (USD MILLION)
      • 14.1.1.7 SMS firewall market, by region
    • TABLE 206 SMS FIREWALL MARKET, BY REGION, 2018-2025 (USD MILLION)
    • TABLE 207 NORTH AMERICA: SMS FIREWALL MARKET, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 208 NORTH AMERICA: SMS FIREWALL MARKET, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 209 NORTH AMERICA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 210 NORTH AMERICA: SMS FIREWALL MARKET, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 211 US: SMS FIREWALL MARKET, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 212 US: SMS FIREWALL MARKET, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 213 US: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 214 ASIA PACIFIC: SMS FIREWALL MARKET, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 215 ASIA PACIFIC: SMS FIREWALL MARKET, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 216 ASIA PACIFIC: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 217 ASIA PACIFIC: SMS FIREWALL MARKET, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 218 CHINA: SMS FIREWALL MARKET, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 219 CHINA: SMS FIREWALL MARKET, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 220 CHINA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 221 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 222 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 223 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • TABLE 224 MIDDLE EAST & AFRICA: SMS FIREWALL MARKET, BY COUNTRY, 2018-2025 (USD MILLION)
    • TABLE 225 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY COMPONENT, 2018-2025 (USD MILLION)
    • TABLE 226 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY SERVICE, 2018-2025 (USD MILLION)
    • TABLE 227 KINGDOM OF SAUDI ARABIA: SMS FIREWALL MARKET, BY DEPLOYMENT MODE, 2018-2025 (USD MILLION)
    • 14.1.2 RICH COMMUNICATION SERVICES SYSTEM MARKET - GLOBAL FORECAST TO 2025
      • 14.1.2.1 Market definition
      • 14.1.2.2 Market overview
      • 14.1.2.3 Rich communication services market, by application
    • TABLE 228 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020-2025 (USD MILLION)
      • 14.1.2.4 Rich communication services market, by end user
    • TABLE 229 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2020-2025 (USD MILLION)
    • TABLE 230 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 231 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 232 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 233 CONSUMERS: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 234 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 235 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 236 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 237 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 238 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 239 ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
      • 14.1.2.5 Rich communication services market, by enterprise size
    • TABLE 240 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
    • TABLE 241 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 242 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 243 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET SIZE IN EUROPE, 2020-2025 (USD MILLION)
    • TABLE 244 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 245 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 246 SMALL AND MEDIUM-SIZED ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 247 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020-2025 (USD MILLION)
    • TABLE 248 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY NORTH AMERICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 249 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY EUROPEAN COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 250 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY ASIA PACIFIC COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 251 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY MIDDLE EAST & AFRICA COUNTRY, 2020-2025 (USD MILLION)
    • TABLE 252 LARGE ENTERPRISES: RICH COMMUNICATION SERVICES MARKET, BY LATIN AMERICA COUNTRY, 2020-2025 (USD MILLION)
      • 14.1.2.6 Rich communication services market, by enterprise vertical
    • TABLE 253 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
    • 14.1.3 MOBILE MARKETING MARKET - GLOBAL FORECAST TO 2024
      • 14.1.3.1 Market definition
      • 14.1.3.2 Market overview
      • 14.1.3.3 Mobile marketing market, by component
    • TABLE 254 MOBILE MARKETING MARKET, BY COMPONENT, 2017-2024 (USD MILLION)
    • TABLE 255 PLATFORM: MOBILE MARKETING MARKET, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 256 SERVICES: MOBILE MARKETING MARKET, BY REGION, 2017-2024 (USD MILLION)
      • 14.1.3.4 Mobile marketing market, by organization size
    • TABLE 257 MOBILE MARKETING MARKET, BY ORGANIZATION SIZE, 2017-2024 (USD MILLION)
    • TABLE 258 SMALL AND MEDIUM-SIZED ENTERPRISES: MOBILE MARKETING MARKET, BY REGION, 2017-2024 (USD MILLION)
    • TABLE 259 LARGE ENTERPRISES: MOBILE MARKETING MARKET, BY REGION, 2017-2024 (USD MILLION)
      • 14.1.3.5 Mobile marketing market, by vertical
    • TABLE 260 MOBILE MARKETING MARKET, BY VERTICAL, 2017-2024 (USD MILLION)
      • 14.1.3.6 Mobile marketing market, by region
    • TABLE 261 MOBILE MARKETING MARKET, BY REGION, 2017-2024 (USD MILLION)

15 APPENDIX

  • 15.1 DISCUSSION GUIDE
  • 15.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
  • 15.3 CUSTOMIZATION OPTIONS
  • 15.4 RELATED REPORTS
  • 15.5 AUTHOR DETAILS