ステビア飲料市場レポート：2031年までの動向、予測、競合分析

ステビア飲料の世界市場の将来は、オフライン市場とオンライン市場に機会があり、有望視されています。世界のステビア飲料市場は、2025年から2031年にかけてCAGR6.8％で成長すると予想されます。この市場の主な促進要因は、低カロリーで天然甘味料に対する需要の増加、消費者の健康志向の高まり、飲料における代替砂糖の人気の高まりです。

• Lucintelの予測では、健康飲料に対する消費者需要の増加により、タイプ別ではフルーツジュースが予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、eコマース志向の高まりからオンラインが高い成長が見込まれます。
• 地域別では、アジア太平洋が、同地域における健康への関心の高まりにより、予測期間中に最も高い成長を示す見込みです。

ステビア飲料市場の新たな動向

ステビア飲料市場は、消費者の選好の変化、技術の進歩、健康意識の高まりによって急速に進化しています。以下は市場を形成している主な新興動向です。

• 天然甘味料の代替：ステビアのような天然甘味料の需要は、砂糖に関連する健康リスクに対する消費者の意識が高まるにつれて増加しています。ステビアは、より健康的でカロリーゼロの代替飲料として人気を集めています。この動向は、消費者が天然成分を優先する米国や欧州などの新興国市場で特に顕著です。
• 健康志向の消費者シフト：健康とウェルネスの動向が拡大し続けるなか、低カロリーで砂糖不使用の飲料を求める消費者が増えています。天然でカロリーゼロの甘味特性を持つステビア飲料は、こうした消費者の選好の変化に合致しています。より健康的な代替品へのシフトは、肥満や糖尿病などの健康問題が蔓延しつつあるインドや中国のような市場でステビア飲料の成長を促進しています。
• 機能性飲料の台頭：水分補給以外にも、その他の健康上の利点をもたらす機能性飲料に対する需要が高まっています。ステビア飲料には、ビタミン、電解質、プロバイオティクスなどの栄養素や機能性成分が添加されることが増えています。この動向は、消費者が総合的な健康をサポートする飲料を求めている日本や米国などの市場で特に顕著です。
• クリーンラベルと透明性：消費者は食品や飲料の原材料にますます関心を寄せています。製品表示の透明性と、加工されていない天然原料の使用を重視するクリーンラベル運動は、ステビア飲料市場の原動力となっています。その結果、ステビアベースの飲料は、特に欧米の健康志向の消費者の間で人気が高まっています。
• 持続可能性と環境に優しいパッケージング：環境の持続可能性は消費者にとって重要な考慮事項となりつつあります。環境にやさしいパッケージングや、持続可能な原材料を使った製品に対する需要が高まっています。植物由来の甘味料であるステビアは、砂糖と比較してより持続可能な選択肢と考えられています。また、特に欧米では、環境意識の高い消費者の期待に応えるため、リサイクル可能な包装や生分解性包装を採用する企業も増えています。

こうした新たな動向は、ステビア飲料市場において、より健康的で自然な機能性飲料への選好が高まっていることを浮き彫りにしています。天然甘味料と環境に優しい選択肢に対する需要の増加に伴い、メーカーは消費者の期待に応えるべく革新を進めており、これが引き続き市場の成長を促進すると予想されます。

ステビア飲料市場の最近の動向

より健康的で低カロリーの飲料に対する消費者の選好の変化を反映し、最近のステビア飲料市場を形成する主な発展がいくつか見られます。これらの開発は、将来の成長とイノベーションの舞台を整えつつあります。

• 健康に焦点を当てたイノベーション：メーカー各社は、ステビアを天然のノンカロリー甘味料として使用することで、より健康的な飲料の選択肢を生み出そうと絶えず革新に取り組んでいます。ステビアをビタミン、ミネラル、電解質など他の機能性成分と組み合わせ、総合的な健康を促進する飲料を作り出す傾向が高まっています。このイノベーションは、米国、日本、ドイツなどの市場で特に関連性が高いです。
• 大手飲料ブランドとの提携：多くの大手飲料ブランドは、低カロリーでより健康的な飲料に対する需要の高まりに対応する戦略の一環として、ステビアを製品に取り入れています。ステビア生産者やサプライヤーとの提携は、各ブランドがステビアを製品に統合するのに役立っており、米国や中国などの地域でより多くの人々がステビアを利用しやすくなっています。
• 製品提供の拡大：飲料会社は、幅広い消費者の選好に対応するため、ステビア飲料を多様化しています。フレーバーウォーターからエナジードリンク、お茶、ジュースに至るまで、ステビアは様々なタイプの飲料に取り入れられています。このような拡大は、多様性と健康志向の選択肢に対する需要が高まっているインドのような新興市場に新たな成長機会をもたらしています。
• eコマースチャネルの成長：オンライン小売はステビア飲料にとって重要な販売チャネルとなっています。eコマースプラットフォームは多種多様なステビア飲料を提供しており、消費者が新製品を発見・購入しやすくなっています。この動向は、オンラインショッピングが普及している米国や中国などの市場で特に顕著です。
• 持続可能性への取り組み：多くの企業が、環境の持続可能性を支える方法でステビアを調達するなど、持続可能性への取り組みに投資しています。砂糖に比べて栽培に必要な資源が少ないステビアの使用は、より持続可能な代替品として位置づけられています。メーカーはまた、特に欧米市場において、環境に配慮する消費者にアピールするため、環境に優しいパッケージングソリューションを採用しています。

これらの展開は、健康動向、製品イノベーション、持続可能性に後押しされ、ステビア飲料市場への統合が進んでいることを浮き彫りにしています。市場の継続的な進化がステビア飲料の未来を形成し、世界中の消費者にその魅力を拡大しています。

目次

第1章 エグゼクティブサマリー

第2章 市場概要

• 背景と分類
• サプライチェーン

第3章 市場動向と予測分析

• マクロ経済の動向と予測
• 業界の促進要因と課題
• PESTLE分析
• 特許分析
• 規制環境

第4章 世界のステビア飲料市場：タイプ別

• 概要
• 魅力分析：タイプ別
• フルーツジュース：動向と予測（2019年～2031年）
• ソーダ：動向と予測（2019年～2031年）
• 紅茶飲料：動向と予測（2019年～2031年）

第5章 世界のステビア飲料市場：用途別

• 概要
• 魅力分析：用途別
• オフライン：動向と予測（2019年～2031年）
• オンライン：動向と予測（2019年～2031年）

第6章 地域分析

• 概要
• 世界のステビア飲料市場：地域別

第7章 北米のステビア飲料市場

• 概要
• 北米のステビア飲料市場：タイプ別
• 北米のステビア飲料市場：用途別
• 米国のステビア飲料市場
• メキシコのステビア飲料市場
• カナダのステビア飲料市場

第8章 欧州のステビア飲料市場

• 概要
• 欧州のステビア飲料市場：タイプ別
• 欧州のステビア飲料市場：用途別
• ドイツのステビア飲料市場
• フランスのステビア飲料市場
• スペインのステビア飲料市場
• イタリアのステビア飲料市場
• 英国のステビア飲料市場

第9章 アジア太平洋のステビア飲料市場

• 概要
• アジア太平洋のステビア飲料市場：タイプ別
• アジア太平洋のステビア飲料市場：用途別
• 日本のステビア飲料市場
• インドのステビア飲料市場
• 中国のステビア飲料市場
• 韓国のステビア飲料市場
• インドネシアのステビア飲料市場

第10章 その他地域のステビア飲料市場

• 概要
• その他地域のステビア飲料市場：タイプ別
• その他地域のステビア飲料市場：用途別
• 中東のステビア飲料市場
• 南米のステビア飲料市場
• アフリカのステビア飲料市場

第11章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析
  • 競争企業間の敵対関係
  • 買い手の交渉力
  • 供給企業の交渉力
  • 代替品の脅威
  • 新規参入業者の脅威
• 市場シェア分析

第12章 機会と戦略分析

• バリューチェーン分析
• 成長機会分析
  • 成長機会：タイプ別
  • 成長機会：用途別
• 世界のステビア飲料市場における新たな動向
• 戦略分析
  • 新製品開発
  • 認証とライセンシング
  • 合併、買収、契約、提携、合弁事業

第13章 バリューチェーンにおける主要企業の企業プロファイル

• 競合分析
• Coca Cola
• Pepsi Company
• Nongfu Spring
• Bai
• Nestle
• Celsius
• Del Monte

第14章 付録

• 図表一覧
• 表の一覧
• 調査手法
• 免責事項
• 著作権
• 略語と技術ユニット
• 当社について
• お問い合わせ

List of Figures

• Figure 1.1: Trends and Forecast for the Global Stevia Drink Market
• Figure 2.1: Usage of Stevia Drink Market
• Figure 2.2: Classification of the Global Stevia Drink Market
• Figure 2.3: Supply Chain of the Global Stevia Drink Market
• Figure 2.4: Driver and Challenges of the Stevia Drink Market
• Figure 3.1: Trends of the Global GDP Growth Rate
• Figure 3.2: Trends of the Global Population Growth Rate
• Figure 3.3: Trends of the Global Inflation Rate
• Figure 3.4: Trends of the Global Unemployment Rate
• Figure 3.5: Trends of the Regional GDP Growth Rate
• Figure 3.6: Trends of the Regional Population Growth Rate
• Figure 3.7: Trends of the Regional Inflation Rate
• Figure 3.8: Trends of the Regional Unemployment Rate
• Figure 3.9: Trends of Regional Per Capita Income
• Figure 3.10: Forecast for the Global GDP Growth Rate
• Figure 3.11: Forecast for the Global Population Growth Rate
• Figure 3.12: Forecast for the Global Inflation Rate
• Figure 3.13: Forecast for the Global Unemployment Rate
• Figure 3.14: Forecast for the Regional GDP Growth Rate
• Figure 3.15: Forecast for the Regional Population Growth Rate
• Figure 3.16: Forecast for the Regional Inflation Rate
• Figure 3.17: Forecast for the Regional Unemployment Rate
• Figure 3.18: Forecast for Regional Per Capita Income
• Figure 4.1: Global Stevia Drink Market by Type in 2019, 2024, and 2031
• Figure 4.2: Trends of the Global Stevia Drink Market ($B) by Type
• Figure 4.3: Forecast for the Global Stevia Drink Market ($B) by Type
• Figure 4.4: Trends and Forecast for Fruit Juices in the Global Stevia Drink Market (2019-2031)
• Figure 4.5: Trends and Forecast for Soda in the Global Stevia Drink Market (2019-2031)
• Figure 4.6: Trends and Forecast for Tea Drinks in the Global Stevia Drink Market (2019-2031)
• Figure 5.1: Global Stevia Drink Market by Application in 2019, 2024, and 2031
• Figure 5.2: Trends of the Global Stevia Drink Market ($B) by Application
• Figure 5.3: Forecast for the Global Stevia Drink Market ($B) by Application
• Figure 5.4: Trends and Forecast for Offline in the Global Stevia Drink Market (2019-2031)
• Figure 5.5: Trends and Forecast for Online in the Global Stevia Drink Market (2019-2031)
• Figure 6.1: Trends of the Global Stevia Drink Market ($B) by Region (2019-2024)
• Figure 6.2: Forecast for the Global Stevia Drink Market ($B) by Region (2025-2031)
• Figure 7.1: Trends and Forecast for the North American Stevia Drink Market (2019-2031)
• Figure 7.2: North American Stevia Drink Market by Type in 2019, 2024, and 2031
• Figure 7.3: Trends of the North American Stevia Drink Market ($B) by Type (2019-2024)
• Figure 7.4: Forecast for the North American Stevia Drink Market ($B) by Type (2025-2031)
• Figure 7.5: North American Stevia Drink Market by Application in 2019, 2024, and 2031
• Figure 7.6: Trends of the North American Stevia Drink Market ($B) by Application (2019-2024)
• Figure 7.7: Forecast for the North American Stevia Drink Market ($B) by Application (2025-2031)
• Figure 7.8: Trends and Forecast for the United States Stevia Drink Market ($B) (2019-2031)
• Figure 7.9: Trends and Forecast for the Mexican Stevia Drink Market ($B) (2019-2031)
• Figure 7.10: Trends and Forecast for the Canadian Stevia Drink Market ($B) (2019-2031)
• Figure 8.1: Trends and Forecast for the European Stevia Drink Market (2019-2031)
• Figure 8.2: European Stevia Drink Market by Type in 2019, 2024, and 2031
• Figure 8.3: Trends of the European Stevia Drink Market ($B) by Type (2019-2024)
• Figure 8.4: Forecast for the European Stevia Drink Market ($B) by Type (2025-2031)
• Figure 8.5: European Stevia Drink Market by Application in 2019, 2024, and 2031
• Figure 8.6: Trends of the European Stevia Drink Market ($B) by Application (2019-2024)
• Figure 8.7: Forecast for the European Stevia Drink Market ($B) by Application (2025-2031)
• Figure 8.8: Trends and Forecast for the German Stevia Drink Market ($B) (2019-2031)
• Figure 8.9: Trends and Forecast for the French Stevia Drink Market ($B) (2019-2031)
• Figure 8.10: Trends and Forecast for the Spanish Stevia Drink Market ($B) (2019-2031)
• Figure 8.11: Trends and Forecast for the Italian Stevia Drink Market ($B) (2019-2031)
• Figure 8.12: Trends and Forecast for the United Kingdom Stevia Drink Market ($B) (2019-2031)
• Figure 9.1: Trends and Forecast for the APAC Stevia Drink Market (2019-2031)
• Figure 9.2: APAC Stevia Drink Market by Type in 2019, 2024, and 2031
• Figure 9.3: Trends of the APAC Stevia Drink Market ($B) by Type (2019-2024)
• Figure 9.4: Forecast for the APAC Stevia Drink Market ($B) by Type (2025-2031)
• Figure 9.5: APAC Stevia Drink Market by Application in 2019, 2024, and 2031
• Figure 9.6: Trends of the APAC Stevia Drink Market ($B) by Application (2019-2024)
• Figure 9.7: Forecast for the APAC Stevia Drink Market ($B) by Application (2025-2031)
• Figure 9.8: Trends and Forecast for the Japanese Stevia Drink Market ($B) (2019-2031)
• Figure 9.9: Trends and Forecast for the Indian Stevia Drink Market ($B) (2019-2031)
• Figure 9.10: Trends and Forecast for the Chinese Stevia Drink Market ($B) (2019-2031)
• Figure 9.11: Trends and Forecast for the South Korean Stevia Drink Market ($B) (2019-2031)
• Figure 9.12: Trends and Forecast for the Indonesian Stevia Drink Market ($B) (2019-2031)
• Figure 10.1: Trends and Forecast for the ROW Stevia Drink Market (2019-2031)
• Figure 10.2: ROW Stevia Drink Market by Type in 2019, 2024, and 2031
• Figure 10.3: Trends of the ROW Stevia Drink Market ($B) by Type (2019-2024)
• Figure 10.4: Forecast for the ROW Stevia Drink Market ($B) by Type (2025-2031)
• Figure 10.5: ROW Stevia Drink Market by Application in 2019, 2024, and 2031
• Figure 10.6: Trends of the ROW Stevia Drink Market ($B) by Application (2019-2024)
• Figure 10.7: Forecast for the ROW Stevia Drink Market ($B) by Application (2025-2031)
• Figure 10.8: Trends and Forecast for the Middle Eastern Stevia Drink Market ($B) (2019-2031)
• Figure 10.9: Trends and Forecast for the South American Stevia Drink Market ($B) (2019-2031)
• Figure 10.10: Trends and Forecast for the African Stevia Drink Market ($B) (2019-2031)
• Figure 11.1: Porter's Five Forces Analysis of the Global Stevia Drink Market
• Figure 11.2: Market Share (%) of Top Players in the Global Stevia Drink Market (2024)
• Figure 12.1: Growth Opportunities for the Global Stevia Drink Market by Type
• Figure 12.2: Growth Opportunities for the Global Stevia Drink Market by Application
• Figure 12.3: Growth Opportunities for the Global Stevia Drink Market by Region
• Figure 12.4: Emerging Trends in the Global Stevia Drink Market

List of Tables

• Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Stevia Drink Market by Type and Application
• Table 1.2: Attractiveness Analysis for the Stevia Drink Market by Region
• Table 1.3: Global Stevia Drink Market Parameters and Attributes
• Table 3.1: Trends of the Global Stevia Drink Market (2019-2024)
• Table 3.2: Forecast for the Global Stevia Drink Market (2025-2031)
• Table 4.1: Attractiveness Analysis for the Global Stevia Drink Market by Type
• Table 4.2: Market Size and CAGR of Various Type in the Global Stevia Drink Market (2019-2024)
• Table 4.3: Market Size and CAGR of Various Type in the Global Stevia Drink Market (2025-2031)
• Table 4.4: Trends of Fruit Juices in the Global Stevia Drink Market (2019-2024)
• Table 4.5: Forecast for Fruit Juices in the Global Stevia Drink Market (2025-2031)
• Table 4.6: Trends of Soda in the Global Stevia Drink Market (2019-2024)
• Table 4.7: Forecast for Soda in the Global Stevia Drink Market (2025-2031)
• Table 4.8: Trends of Tea Drinks in the Global Stevia Drink Market (2019-2024)
• Table 4.9: Forecast for Tea Drinks in the Global Stevia Drink Market (2025-2031)
• Table 5.1: Attractiveness Analysis for the Global Stevia Drink Market by Application
• Table 5.2: Market Size and CAGR of Various Application in the Global Stevia Drink Market (2019-2024)
• Table 5.3: Market Size and CAGR of Various Application in the Global Stevia Drink Market (2025-2031)
• Table 5.4: Trends of Offline in the Global Stevia Drink Market (2019-2024)
• Table 5.5: Forecast for Offline in the Global Stevia Drink Market (2025-2031)
• Table 5.6: Trends of Online in the Global Stevia Drink Market (2019-2024)
• Table 5.7: Forecast for Online in the Global Stevia Drink Market (2025-2031)
• Table 6.1: Market Size and CAGR of Various Regions in the Global Stevia Drink Market (2019-2024)
• Table 6.2: Market Size and CAGR of Various Regions in the Global Stevia Drink Market (2025-2031)
• Table 7.1: Trends of the North American Stevia Drink Market (2019-2024)
• Table 7.2: Forecast for the North American Stevia Drink Market (2025-2031)
• Table 7.3: Market Size and CAGR of Various Type in the North American Stevia Drink Market (2019-2024)
• Table 7.4: Market Size and CAGR of Various Type in the North American Stevia Drink Market (2025-2031)
• Table 7.5: Market Size and CAGR of Various Application in the North American Stevia Drink Market (2019-2024)
• Table 7.6: Market Size and CAGR of Various Application in the North American Stevia Drink Market (2025-2031)
• Table 7.7: Trends and Forecast for the United States Stevia Drink Market (2019-2031)
• Table 7.8: Trends and Forecast for the Mexican Stevia Drink Market (2019-2031)
• Table 7.9: Trends and Forecast for the Canadian Stevia Drink Market (2019-2031)
• Table 8.1: Trends of the European Stevia Drink Market (2019-2024)
• Table 8.2: Forecast for the European Stevia Drink Market (2025-2031)
• Table 8.3: Market Size and CAGR of Various Type in the European Stevia Drink Market (2019-2024)
• Table 8.4: Market Size and CAGR of Various Type in the European Stevia Drink Market (2025-2031)
• Table 8.5: Market Size and CAGR of Various Application in the European Stevia Drink Market (2019-2024)
• Table 8.6: Market Size and CAGR of Various Application in the European Stevia Drink Market (2025-2031)
• Table 8.7: Trends and Forecast for the German Stevia Drink Market (2019-2031)
• Table 8.8: Trends and Forecast for the French Stevia Drink Market (2019-2031)
• Table 8.9: Trends and Forecast for the Spanish Stevia Drink Market (2019-2031)
• Table 8.10: Trends and Forecast for the Italian Stevia Drink Market (2019-2031)
• Table 8.11: Trends and Forecast for the United Kingdom Stevia Drink Market (2019-2031)
• Table 9.1: Trends of the APAC Stevia Drink Market (2019-2024)
• Table 9.2: Forecast for the APAC Stevia Drink Market (2025-2031)
• Table 9.3: Market Size and CAGR of Various Type in the APAC Stevia Drink Market (2019-2024)
• Table 9.4: Market Size and CAGR of Various Type in the APAC Stevia Drink Market (2025-2031)
• Table 9.5: Market Size and CAGR of Various Application in the APAC Stevia Drink Market (2019-2024)
• Table 9.6: Market Size and CAGR of Various Application in the APAC Stevia Drink Market (2025-2031)
• Table 9.7: Trends and Forecast for the Japanese Stevia Drink Market (2019-2031)
• Table 9.8: Trends and Forecast for the Indian Stevia Drink Market (2019-2031)
• Table 9.9: Trends and Forecast for the Chinese Stevia Drink Market (2019-2031)
• Table 9.10: Trends and Forecast for the South Korean Stevia Drink Market (2019-2031)
• Table 9.11: Trends and Forecast for the Indonesian Stevia Drink Market (2019-2031)
• Table 10.1: Trends of the ROW Stevia Drink Market (2019-2024)
• Table 10.2: Forecast for the ROW Stevia Drink Market (2025-2031)
• Table 10.3: Market Size and CAGR of Various Type in the ROW Stevia Drink Market (2019-2024)
• Table 10.4: Market Size and CAGR of Various Type in the ROW Stevia Drink Market (2025-2031)
• Table 10.5: Market Size and CAGR of Various Application in the ROW Stevia Drink Market (2019-2024)
• Table 10.6: Market Size and CAGR of Various Application in the ROW Stevia Drink Market (2025-2031)
• Table 10.7: Trends and Forecast for the Middle Eastern Stevia Drink Market (2019-2031)
• Table 10.8: Trends and Forecast for the South American Stevia Drink Market (2019-2031)
• Table 10.9: Trends and Forecast for the African Stevia Drink Market (2019-2031)
• Table 11.1: Product Mapping of Stevia Drink Suppliers Based on Segments
• Table 11.2: Operational Integration of Stevia Drink Manufacturers
• Table 11.3: Rankings of Suppliers Based on Stevia Drink Revenue
• Table 12.1: New Product Launches by Major Stevia Drink Producers (2019-2024)
• Table 12.2: Certification Acquired by Major Competitor in the Global Stevia Drink Market

The future of the global stevia drink market looks promising with opportunities in the offline and online markets. The global stevia drink market is expected to grow with a CAGR of 6.8% from 2025 to 2031. The major drivers for this market are increasing demand for low-calorie and natural sweeteners, rising health-consciousness among consumers, and growing popularity of sugar alternatives in beverages.

• Lucintel forecasts that, within the type category, fruit juice is expected to witness the highest growth over the forecast period due to increasing consumer demand for healthy drinks.
• Within the application category, online is expected to witness higher growth due to the increasing trend towards e-commerce shopping.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to rising health concerns in this region.

Emerging Trends in the Stevia Drink Market

The stevia drink market is evolving rapidly, driven by changing consumer preferences, technological advancements, and growing health awareness. Below are the key emerging trends reshaping the market.

• Natural Sweetener Alternatives: The demand for natural sweeteners like stevia is increasing as consumers become more aware of the health risks associated with sugar. Stevia is gaining popularity as a healthier, zero-calorie alternative in beverages. This trend is particularly strong in developed markets such as the U.S. and Europe, where consumers are prioritizing natural ingredients.
• Health-Conscious Consumer Shift: As health and wellness trends continue to grow, more consumers are looking for low-calorie, sugar-free beverages. Stevia drinks, with their natural, no-calorie sweetening properties, are aligning with these changing consumer preferences. The shift towards healthier alternatives is driving the growth of stevia drinks in markets like India and China, where health issues such as obesity and diabetes are becoming more prevalent.
• Rise of Functional Beverages: There is a growing demand for functional beverages that offer additional health benefits beyond hydration. Stevia drinks are increasingly being formulated with added nutrients or functional ingredients, such as vitamins, electrolytes, or probiotics. This trend is particularly strong in markets like Japan and the U.S., where consumers are seeking beverages that support overall wellness.
• Clean Label and Transparency: Consumers are increasingly concerned with the ingredients in their food and drinks. The clean-label movement, which emphasizes transparency in product labeling and the use of natural, unprocessed ingredients, is a driving force in the stevia drink market. As a result, stevia-based beverages are becoming more popular, especially among health-conscious consumers in Europe and North America.
• Sustainability and Eco-Friendly Packaging: Environmental sustainability is becoming a key consideration for consumers. There is increasing demand for eco-friendly packaging and products made with sustainable ingredients. Stevia, being a plant-based sweetener, is seen as a more sustainable option compared to sugar. Companies are also adopting recyclable and biodegradable packaging to meet the expectations of environmentally-conscious consumers, particularly in Europe and North America.

These emerging trends highlight the growing preference for healthier, natural, and functional beverages in the stevia drink market. With increasing demand for natural sweeteners and eco-friendly options, manufacturers are innovating to meet consumer expectations, and this is expected to continue driving growth in the market.

Recent Developments in the Stevia Drink Market

Several key developments have recently shaped the stevia drink market, reflecting the shifting consumer preferences for healthier, low-calorie beverages. These developments are setting the stage for future growth and innovation.

• Health-Focused Innovations: Manufacturers are continuously innovating to create healthier drink options, with stevia being used as a natural, no-calorie sweetener. There is a growing trend toward combining stevia with other functional ingredients such as vitamins, minerals, and electrolytes to create drinks that promote overall wellness. This innovation is particularly relevant in markets like the U.S., Japan, and Germany.
• Collaborations with Leading Beverage Brands: Many leading beverage brands are incorporating stevia into their products as part of their strategy to meet growing demand for low-calorie and healthier drinks. Partnerships with stevia producers and suppliers are helping brands to integrate stevia into their products, making it more accessible to a wider audience in regions like the U.S. and China.
• Expansion of Product Offerings: Beverage companies are diversifying their stevia drink offerings to cater to a wide range of consumer tastes. From flavored waters to energy drinks, tea, and juices, stevia is being incorporated into various beverage types. This expansion is opening up new growth opportunities in emerging markets like India, where there is a rising demand for variety and health-conscious options.
• Growth of E-Commerce Channels: Online retail has become an important sales channel for stevia drinks, especially as more consumers seek convenient shopping options. E-commerce platforms offer a wide variety of stevia-based beverages, making it easier for consumers to discover and purchase new products. This trend is particularly strong in markets like the U.S. and China, where online shopping is widespread.
• Sustainability Initiatives: Many companies are investing in sustainability initiatives, including sourcing stevia in a way that supports environmental sustainability. The use of stevia, which requires fewer resources to grow compared to sugar, positions it as a more sustainable alternative. Manufacturers are also adopting eco-friendly packaging solutions to appeal to environmentally-conscious consumers, particularly in European and North American markets.

These developments highlight the increasing integration of stevia into the beverage market, driven by health trends, product innovation, and sustainability. The continued evolution of the market is shaping the future of stevia drinks and expanding their appeal to a global audience.

Strategic Growth Opportunities in the Stevia Drink Market

There are various growth opportunities in the stevia drink market, especially with consumer demand moving towards healthier and sustainable beverage choices. Following are five key applications where businesses can channel their efforts.

• Health and Wellness Segment: There is a big opportunity for growth with increasing health awareness in formulating stevia beverages for the health and wellness segment. This ranges from beverages that have additional functional ingredients like electrolytes, vitamins, and antioxidants. The natural sweetness of stevia makes it suitable for low-calorie, health-oriented beverages, particularly for markets such as the U.S. and Germany.
• Sugar-Free and Low-Calorie Drinks: There is a quickly expanding demand for sugar-free and low-calorie beverages as consumers are in search of healthier options to sugary juices and sodas. Stevia beverages provide a natural option for consumers to lower their intake of sugar. Companies focusing on providing sugar-free versions of well-known drinks like lemonades, energy drinks, and iced teas can ride this expanding demand.
• E-Commerce Growth: Stevia beverages online retail is a significant channel through which stevia beverages are expanding. With strong e-commerce positioning, businesses are able to address a wider client base and accommodate the rising trend of convenience shopping. This has proven highly efficient in countries such as the U.S., China, and India, where shopping online for beverage products is increasingly becoming the case.
• Clean Label and Sustainable Products: As customers increasingly demand transparency in ingredients used in products, there lies an opportunity for companies to come up with clean-label stevia beverages with natural and organic contents. Companies focusing on sustainability during sourcing and packaging will resonate well with eco-aware consumers, especially in regions such as Europe and North America.
• Expansion into Emerging Markets: Emerging markets in Asia and Latin America are key growth areas for stevia beverages. As healthcare concerns about diabetes and obesity increase in markets such as China, India, and Brazil, demand for low-calorie, sugar-free products is increasing. Firms that move in early can establish a firm position in the emerging stevia beverages market.

These growth prospects provide tremendous scope for brands to extend their reach in the stevia beverages market. By targeting health-oriented consumers, online business development, and green initiatives, companies can set themselves up for success in this fast-growing segment.

Stevia Drink Market Driver and Challenges

The market for stevia beverages is driven by a number of important drivers and challenges that shape its growth path. These drivers are technological developments, consumer behavior, and regulatory forces.

The factors responsible for driving the stevia drink market include:

1. Increasing Health Awareness: Increasing health issues, such as obesity and diabetes, are fueling the demand for low-calorie and sugar-free beverages. Stevia's natural sweetness and zero-calorie content make it a choice substitute for sugar, particularly in health-aware markets like the U.S., Germany, and Japan.

2. Growing Demand for Natural Ingredients: Consumers are becoming more inclined towards natural and clean-label products. Stevia, as a natural sweetener from a plant source, is exactly what the trend demands. This trend towards natural ingredients is pushing the demand for stevia-based drinks in global markets, particularly in Europe and North America.

3. Increased Demand for Functional Drinks: Functional drinks, including those fortified with vitamins, minerals, and electrolytes, are gaining popularity. Stevia beverages that provide these added values are increasingly popular, especially among healthy individuals in markets such as the U.S. and Japan.

4. Environmental Sustainability: The fact that stevia is a more sustainable crop than sugar is propelling people toward eco-products. As consumers become more environmentally conscious about the food production process, stevia-flavored drinks, particularly those packaged sustainably, are becoming increasingly popular.

5. E-Commerce Growth: Stevia drinks have found a new channel to reach consumers with the growth of online shopping. E-commerce is a convenient method for consumers to have access to many stevia drinks, particularly in countries like the U.S. and China where online shopping is common.

Challenges in the stevia drink market are:

1. Regulatory Challenges: The stevia beverages market is also exposed to regulatory hurdles, especially when it comes to the utilization of stevia in drinks. Varying sweetener regulations in regions make product development and distribution more challenging.

2. Supply Chain Constraints: Stevia production is susceptible to agricultural limitations, including climate and crop yields. Disruptions in the supply chain can influence the price and availability of stevia, making it a challenge for beverage manufacturers.

3. Consumer Misconceptions Regarding Taste: Even with its health advantages, stevia continues to be seen by some consumers as bitter or having an odd aftertaste. This needs to be overcome in order for stevia beverages to gain wider acceptance, particularly in markets such as the U.S. and Germany.

The stevia beverages market is driven by drivers such as health trends and sustainability, as well as challenges around regulatory compliance and consumer attitudes. Overcoming these challenges will be critical for companies to be able to maximize the increasing demand for stevia drinks.

List of Stevia Drink Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leveraging integration opportunities across the value chain. With these strategies, stevia drink companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the stevia drink companies profiled in this report include:

• Coca-Cola
• PepsiCo
• Nongfu Spring
• Bai
• Nestle
• Celsius
• Del Monte

Stevia Drink Market by Segment

The study includes a forecast for the global stevia drink market by type, application, and region.

Stevia Drink Market by Type [Value from 2019 to 2031]:

• Fruit Juices
• Soda
• Tea Drinks

Stevia Drink Market by Application [Value from 2019 to 2031]:

• Offline
• Online

Stevia Drink Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Stevia Drink Market

The stevia drink market has witnessed significant growth across key regions, driven by increasing consumer demand for healthier, low-calorie alternatives to sugary beverages. As consumers become more health-conscious, the popularity of stevia-based drinks has surged, particularly in countries like the United States, China, Germany, India, and Japan. This shift in consumer preferences is reshaping the beverage landscape globally.

• United States: In the U.S., the demand for stevia-based drinks has surged due to growing health concerns over sugar consumption and rising rates of diabetes. More beverage manufacturers are incorporating stevia as a natural sweetener in their product lines, offering options with fewer calories and no artificial additives. This trend aligns with the broader shift toward healthier alternatives in the beverage industry.
• China: The stevia drink market in China is growing rapidly, driven by increasing awareness of health issues such as obesity and diabetes. The Chinese consumer base is becoming more health-conscious, which is pushing the demand for natural sweeteners like stevia. Stevia drinks are gaining popularity among consumers seeking low-calorie, sugar-free alternatives to traditional sugary beverages, particularly in major urban centers.
• Germany: Germany has seen steady growth in the stevia drink market as consumers are increasingly drawn to healthier drink options that align with clean-label trends. There is a growing preference for plant-based and sugar-free beverages, with stevia being a preferred natural sweetener. Germany's strong demand for organic and sustainably sourced products further supports the growth of stevia-based beverages.
• India: In India, the growing health-consciousness among consumers, particularly among the urban middle class, has led to a rise in demand for stevia drinks. The increasing prevalence of lifestyle diseases such as diabetes and obesity is fueling the demand for low-calorie beverages. Manufacturers are introducing a variety of stevia-infused drinks to cater to this emerging market, offering products that align with health trends.
• Japan: In Japan, the stevia drink market is driven by a strong preference for health-conscious and low-calorie beverages. Japanese consumers are increasingly opting for drinks sweetened with stevia as an alternative to sugary sodas and juices. This shift is being influenced by the increasing awareness of the health risks associated with excessive sugar consumption, as well as the growing popularity of functional beverages in the region.

Features of the Global Stevia Drink Market

• Market Size Estimates: Stevia drink market size estimation in terms of value ($B).
• Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
• Segmentation Analysis: Stevia drink market size by type, application, and region in terms of value ($B).
• Regional Analysis: Stevia drink market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
• Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the stevia drink market.
• Strategic Analysis: This includes M&A, new product development, and competitive landscape of the stevia drink market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the stevia drink market by type (fruit juices, soda, and tea drinks), application (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

• 2.1 Background and Classifications
• 2.2 Supply Chain

3. Market Trends & Forecast Analysis

• 3.1 Macroeconomic Trends and Forecasts
• 3.2 Industry Drivers and Challenges
• 3.3 PESTLE Analysis
• 3.4 Patent Analysis
• 3.5 Regulatory Environment

4. Global Stevia Drink Market by Type

• 4.1 Overview
• 4.2 Attractiveness Analysis by Type
• 4.3 Fruit Juices: Trends and Forecast (2019-2031)
• 4.4 Soda: Trends and Forecast (2019-2031)
• 4.5 Tea Drinks: Trends and Forecast (2019-2031)

5. Global Stevia Drink Market by Application

• 5.1 Overview
• 5.2 Attractiveness Analysis by Application
• 5.3 Offline: Trends and Forecast (2019-2031)
• 5.4 Online: Trends and Forecast (2019-2031)

6. Regional Analysis

• 6.1 Overview
• 6.2 Global Stevia Drink Market by Region

7. North American Stevia Drink Market

• 7.1 Overview
• 7.2 North American Stevia Drink Market by Type
• 7.3 North American Stevia Drink Market by Application
• 7.4 United States Stevia Drink Market
• 7.5 Mexican Stevia Drink Market
• 7.6 Canadian Stevia Drink Market

8. European Stevia Drink Market

• 8.1 Overview
• 8.2 European Stevia Drink Market by Type
• 8.3 European Stevia Drink Market by Application
• 8.4 German Stevia Drink Market
• 8.5 French Stevia Drink Market
• 8.6 Spanish Stevia Drink Market
• 8.7 Italian Stevia Drink Market
• 8.8 United Kingdom Stevia Drink Market

9. APAC Stevia Drink Market

• 9.1 Overview
• 9.2 APAC Stevia Drink Market by Type
• 9.3 APAC Stevia Drink Market by Application
• 9.4 Japanese Stevia Drink Market
• 9.5 Indian Stevia Drink Market
• 9.6 Chinese Stevia Drink Market
• 9.7 South Korean Stevia Drink Market
• 9.8 Indonesian Stevia Drink Market

10. ROW Stevia Drink Market

• 10.1 Overview
• 10.2 ROW Stevia Drink Market by Type
• 10.3 ROW Stevia Drink Market by Application
• 10.4 Middle Eastern Stevia Drink Market
• 10.5 South American Stevia Drink Market
• 10.6 African Stevia Drink Market

11. Competitor Analysis

• 11.1 Product Portfolio Analysis
• 11.2 Operational Integration
• 11.3 Porter's Five Forces Analysis
  • Competitive Rivalry
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Threat of Substitutes
  • Threat of New Entrants
• 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

• 12.1 Value Chain Analysis
• 12.2 Growth Opportunity Analysis
  • 12.2.1 Growth Opportunities by Type
  • 12.2.2 Growth Opportunities by Application
• 12.3 Emerging Trends in the Global Stevia Drink Market
• 12.4 Strategic Analysis
  • 12.4.1 New Product Development
  • 12.4.2 Certification and Licensing
  • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

• 13.1 Competitive Analysis
• 13.2 Coca Cola
  • Company Overview
  • Stevia Drink Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.3 Pepsi Company
  • Company Overview
  • Stevia Drink Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.4 Nongfu Spring
  • Company Overview
  • Stevia Drink Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.5 Bai
  • Company Overview
  • Stevia Drink Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.6 Nestle
  • Company Overview
  • Stevia Drink Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.7 Celsius
  • Company Overview
  • Stevia Drink Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing
• 13.8 Del Monte
  • Company Overview
  • Stevia Drink Business Overview
  • New Product Development
  • Merger, Acquisition, and Collaboration
  • Certification and Licensing

14. Appendix

• 14.1 List of Figures
• 14.2 List of Tables
• 14.3 Research Methodology
• 14.4 Disclaimer
• 14.5 Copyright
• 14.6 Abbreviations and Technical Units
• 14.7 About Us
• 14.8 Contact Us