リコリスキャンディ市場レポート：2031年までの動向、予測、競合分析

リコリスキャンディの世界市場の将来は、スーパーマーケット、オンライン販売、コンビニエンスストアの各市場における機会で有望視されています。世界のリコリスキャンディ市場は、2025～2031年にかけてCAGR 4.6％で成長すると予想されます。この市場の主要促進要因は、ハーブ成分の需要増加、機能性キャンディの人気上昇、消費者の健康意識の高まりです。

• Lucintelの予測では、タイプ別ではフルーツ風味のキャンディが予測期間中に高い成長を遂げる見込みです。
• 用途別では、オンライン販売が最も高い成長が見込まれます。
• 地域別では、アジア太平洋が予測期間中に最も高い成長が見込まれます。

150ページ以上の包括的なレポートで、ビジネスの意思決定に役立つ貴重な洞察を得てください。いくつか洞察を含むサンプル図を以下に示します。

リコリスキャンディ市場の新たな動向

世界のリコリスキャンディ市場は、消費者の嗜好の進化、健康、天然材料、斬新なフレーバー体験への注目を反映するいくつかの新たな動向によって形成されています。

• 天然材料と健康材料：消費者は、天然のリコリスエキス、ステビアや蜂蜜のような天然甘味料、人工着色料や人工香料を使用しないリコリスキャンディを求めるようになっています。この動向は、よりクリーンな原料リストと、より健康的な嗜好品への需要を後押ししています。
• クラシック・ブラックを超えるフレーバーの革新：企業は、フルーツインフュージョン（例：ラズベリー、ストロベリー）、ミントフレーバー、さらには塩漬けリコリスのような香ばしいフレーバーなど、古典的なブラックリコリス以外の様々なフレーバーブレンドを試みており、より幅広い味覚に対応しています。
• グルメ・職人製品：グルメ体験に高いお金を払う覚悟のある消費者向けに、興味深い食感、高級材料、高級包装の高級、少量生産、職人技のリコリスキャンディの需要が高まっている
• ベジタリアン・ヴィーガン製品：植物性食生活の増加により、倫理的で包括的な菓子類を求めるベジタリアンやヴィーガンの消費者のために、ゼラチンやその他の動物を含まないリコリスキャンディの需要が高まっている
• 機能性リコリスキャンディ：リコリスの根が健康に良いとされる特性を利用した機能性リコリスキャンディは、喉の痛みを鎮めたり消化をサポートしたりすることを目的とした製品として登場し、菓子類と健康食品の区別を曖昧にしています。

このような動きは、風味のポートフォリオを拡大し、より健康的で自然な原料を優先し、食事の制限を尊重し、潜在的な機能的特性を利用することで、世界中のリコリスキャンディ市場を変化させ、最終的には主流消費者以外にも人気を拡大しようとしています。

リコリスキャンディ市場の最近の動向

世界のリコリスキャンディ市場における市場の開拓は、その変貌を促し、より幅広い消費者層をリコリスキャンディに引き込もうとしています。

• 抽出と加工方法の強化：リコリス根の抽出とキャンディ製造プロセスの強化が、より安定した風味、より良い食感、最終製品の品質向上を促進しています。
• 無糖と低糖製品の強化：健康問題に対処するため、食品メーカーは糖尿病患者や健康な消費者に対応するため、天然甘味料や人工甘味料を使用した砂糖不使用・低糖質のリコリスキャンディの生産を増やしています。
• 新しい食感と形態の導入：製品開発の革新により、ソフトグミ、ハードキャンディ、2層構造のリコリス製品など、従来型噛みごたえのあるスティック状以外の新しい食感が生まれ、多様な感覚体験を提供しています。
• 鮮度と美観のための包装の改良：鮮度を保証し、美観に優れ、利便性を提供する先進包装技術（リシーラブルパケット、シングルサーブ容器など）は、リコリスキャンディ産業でますます見られるようになっています。
• オンラインでの入手可能性の拡大と消費者への直接販売：オンラインプラットフォームは、国際ブランドや特殊ブランドを含む、より多くのリコリスブランドやフレーバーを、従来型小売チャネル以外の消費者に広く提供しています。

このような進歩は、ヘルスケアのニーズを満たし、多様な製品体験を提供し、品質と外観を向上させ、電子小売を通じて製品にアクセスしやすくすることで、世界のリコリスキャンディ産業に影響を与えています。

目次

第1章 エグゼクティブサマリー

第2章 世界のリコリスキャンディ市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 産業の促進要因と課題

第3章 2019～2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界のリコリスキャンディ市場の動向（2019～2024年）と予測（2025～2031年）
• タイプ別のリコリスキャンディの世界市場
  • オリジナルブラックリコリス
  • フルーツ風味のキャンディ
• 用途別のリコリスキャンディの世界市場
  • スーパーマーケット
  • オンライン販売
  • コンビニエンスストア

第4章 2019～2031年までの地域別市場動向と予測分析

• 地域別リコリスキャンディ市場
• 北米のリコリスキャンディ市場
• 欧州のリコリスキャンディ市場
• アジア太平洋のリコリスキャンディ市場
• その他地域のリコリスキャンディマーケット

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のリコリスキャンディ市場の成長機会（タイプ別）
  • 世界のリコリスキャンディ市場の成長機会（用途別）
  • 地域別リコリスキャンディ市場の成長機会
• 世界のリコリスキャンディ市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のリコリスキャンディ市場の生産能力拡大
  • 世界のリコリスキャンディ市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Twizzzlers
• Red Vines
• Wiley Wallaby
• Venco
• Good & Plenty
• Halva
• Klene
• RJ'S
• Kraepelien & Holm
• Kenny's Candy

The future of the global licorice candy market looks promising with opportunities in the supermarket, online sale, and convenient store markets. The global licorice candy market is expected to grow with a CAGR of 4.6% from 2025 to 2031. The major drivers for this market are the increasing demand for herbal ingredients, the rising popularity of functional candies, and the growing health consciousness among consumers.

• Lucintel forecasts that, within the type category, fruit flavored candy is expected to witness higher growth over the forecast period.
• Within the application category, online sale is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report. Sample figures with some insights are shown below.

Emerging Trends in the Licorice Candy Market

The global licorice candy market is being shaped by several emerging trends that reflect evolving consumer preferences and a focus on health, natural ingredients, and novel flavor experiences.

• Natural and Healthier Ingredients: Consumers are increasingly seeking licorice candies made with natural licorice extract, natural sweeteners like stevia or honey, and without artificial colors or flavors. This trend drives demand for cleaner ingredient lists and healthier indulgence options.
• Flavor Innovation Beyond Classic Black: Companies are trying out more variety of flavor blends outside of classic black licorice, such as fruit infusions (e.g., raspberry, strawberry), mint flavors, and even savory flavor such as salted licorice, catering to a wider palate.
• Gourmet and Artisanal Products: There is increasing demand for high-end, small-batch, and artisanal licorice candies with interesting textures, premium ingredients, and upscale packaging for consumers who are prepared to pay more for a gourmet experience.
• Vegetarian and Vegan Products: The growth of plant-based diets is fueling demand for gelatin- and other animal-free licorice candies for vegetarian and vegan consumers looking for ethical and inclusive confectionery options.
• Functional Licorice Candies: Drawing on the purported health attributes of licorice root, functional licorice candies are emerging as products intended to calm a sore throat or support digestion, obscuring the distinction between confectionery and wellness products.

These movements are transforming the licorice candy market worldwide by expanding flavor portfolios, prioritizing healthier and natural ingredients, respecting dietary limitations, and tapping potential functional attributes, ultimately looking to expand its popularity beyond mainstream consumers.

Recent Developments in the Licorice Candy Market

Current developments in the global licorice candy market are driving its transformation and attempts at drawing a broader consumer segment towards it.

• Enhanced Extraction and Processing Methods: Enhancements in licorice root extraction and candy production processes are driving more consistent flavor, better texture, and better quality of the final product.
• Intensification of Sugar-Free and Low-Sugar Products: To address health issues, food makers are increasingly producing sugar-free and low-sugar licorice candies made with natural or artificial sweeteners to serve diabetic and healthy consumers.
• Introduction of New Textures and Forms: Product development innovation is leading to new textures other than the traditional chewy sticks in the form of soft gummies, hard candies, and two-layered licorice products, providing diversified sensory experiences.
• Improved Packaging for Freshness and Aesthetics: Advanced packaging technologies that guarantee freshness, are aesthetically pleasing, and provide convenience (e.g., resealable packets, single-serve containers) are increasingly found in the licorice candy industry.
• Greater Online Availability and Direct-to-Consumer Sales: Online platforms are offering wider availability of a greater number of licorice brands and flavors, including international and specialty brands, to consumers outside the conventional retail channels.

These advances are affecting the global licorice candy industry by meeting healthcare needs, presenting varied product experiences, enhancing quality and appearance, and making product access more accessible through e-retailing.

Strategic Growth Opportunities in the Licorice Candy Market

Several strategic growth opportunities exist in the global licorice candy industry across various applications, addressing diverse consumer tastes and market segments.

• Gourmet and Specialty Retail: Target specialty food stores, gourmet shops, and confectionery boutiques with specialty and gourmet licorice products to appeal to shoppers looking for distinctive and high-quality treats.
• Health and Wellness Sector: Creating and marketing licorice candies that use natural ingredients, have low sugar levels, or have functional attributes (e.g., throat lozenges) can target the health and wellness market segment.
• Novelty and Gift Products: Developing novel licorice candy shapes, gift packs, and seasonal products can attract consumers seeking novelty products and gifts.
• Flavor Combinations and Culinary Use: Encouraging the combination of licorice candy or licorice flavor with other foods (e.g., chocolate, coffee) or in cooking can extend its appeal beyond conventional confectionery.
• International Expansion and Niche Markets: Targeting and identifying particular international markets with a leaning towards licorice flavors or underpenetrated niche segments can open up new growth prospects.

These strategic growth prospects are influencing the global licorice candy market by broadening its market base, tapping into health and wellness trends, developing new product applications, and addressing particular consumer segments.

Licorice Candy Market Driver and Challenges

The international licorice candy industry is shaped by a mix of driving factors and challenges that influence its development and growth.

The factors responsible for driving the licorice candy market include:

1. Distinctive and Special Taste: The sweet but slightly bitter taste of licorice resonates with a loyal consumer segment looking for an exclusive taste experience distinct from other confectionery.

2. Cultural Significance in Specific Markets: In the Netherlands and Germany, licorice candy is culturally important and has broad appeal across all age groups.

3. Perceived Health Attributes: Licorice root is used in traditional medicine, and some people buy licorice candy for its perceived soothing or digestive attributes, even though these are not necessarily scientifically supported in confectionery form.

4. Nostalgia and Tradition: For most consumers, licorice candies evoke a sense of nostalgia and are connected to childhood memories and traditional sweets.

5. Availability and Variety: Growing availability of wider varieties of licorice and flavors, both offline and online, appeals to varying tastes and fuels consumption.

Challenges in the licorice candy market are:

1. Polarizing Taste Profile: The intense, characteristic taste of licorice is neither universally accepted nor universally liked and can be very polarizing, confining its possible consumers to a smaller market than other more conventional confectionery.

2. Health Issues Due to Glycyrrhizin: The glycyrrhizin content in licorice root can have negative effects on health when taken in large amounts, resulting in regulations and consumer vigilance.

3. Competition from Other Confectionery: The market for licorice candy is highly competitive against a wide variety of other chocolate, sweet, and gummy confectionary candies that have wider appeal.

The licorice candy market globally is led by the unique taste of licorice, cultural attachments in some cultures, perceived nutritional advantages, and its nostalgic pull. Nevertheless, difficulties with polarized taste, health issues associated with it, and stiff confectionery industry competition restrict overall size and opportunities in the licorice candy market.

List of Licorice Candy Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies licorice candy companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the licorice candy companies profiled in this report include-

• Twizzzlers
• Red Vines
• Wiley Wallaby
• Venco
• Good & Plenty
• Halva
• Klene
• RJ'S
• Kraepelien & Holm
• Kenny's Candy

Licorice Candy Market by Segment

The study includes a forecast for the global licorice candy market by type, application, and region.

Licorice Candy Market by Type [Value from 2019 to 2031]:

• Original Black Licorice
• Fruit Flavored Candy

Licorice Candy Market by Application [Value from 2019 to 2031]:

• Supermarket
• Online Sales
• Convenient Store

Licorice Candy Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Licorice Candy Market

The global licorice candy market, based on its unique flavor profile that is obtained from the licorice root, is a complicated mix of regional tastes and changing consumer preferences. Recent trends in major regions reflect an increasing demand for natural and healthier ingredients, new and creative flavor combinations outside the classic black licorice, and the impact of cultural subtleties on consumption trends. In spite of competition from other confectionery, licorice candy has a loyal consumer base and is evolving in accordance with new market needs.

• United States: The US licorice candy market is fairly specialized, with black licorice being the prevalent form. Recent trends have involved growing availability of gourmet and artisanal licorice products, sometimes in the form of natural licorice extract and distinctive flavor infusions such as sea salt or fruit. There is also a growing consumer group looking for licorice alternatives based on natural sweeteners. The market consists of a blend of domestic and international brands.
• China: The Chinese licorice candy market is driven by traditional Chinese medicine, in which licorice root has been highly prized for centuries for its medicinal value. New trends involve the launch of licorice candies with additional herbal ingredients promoted for health reasons. Sweet and savory licorice snacks are also gaining popularity. Domestic production is high, and online retailing channels are increasing market coverage.
• Germany: Germany possesses a robust and varied licorice candy sector, with large numbers of both salty and sweet types in popular demand. The latest trends feature ongoing emphasis on quality ingredients and classic recipes. Organic and natural licorice products are emerging as strong options. Innovation exists in flavor pairs, such as fruit and mint infusions. Retailers have large selections of domestic and international licorice.
• India: The licorice taste is not as traditionally widespread in Indian sweets as other spices and sweets. Recent trends in the licorice candy industry are limited, with access largely through imported products in urban regions. There is a small but increasing demand for international sweets, including licorice, among younger consumers. Online shopping is an important outlet for these products.
• Japan: The Japanese licorice candy market is comparatively small, with a bias towards less strong and sweeter confectionery. New trends involve the availability of imported licorice candies, usually in smaller premium sizes. There is a niche demand for the distinctive flavor, mainly among consumers who have been exposed to it through foreign travel or media. Health-oriented licorice candies with natural sweeteners are also gaining ground.

Features of the Global Licorice Candy Market

Market Size Estimates: Licorice candy market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Licorice candy market size by type, application, and region in terms of value ($B).

Regional Analysis: Licorice candy market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the licorice candy market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the licorice candy market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the licorice candy market by type (original black licorice and fruit flavored candy), application (supermarket, online sales, and convenient store), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Licorice Candy Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Licorice Candy Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Licorice Candy Market by Type
  • 3.3.1: Original Black Licorice
  • 3.3.2: Fruit Flavored Candy
• 3.4: Global Licorice Candy Market by Application
  • 3.4.1: Supermarket
  • 3.4.2: Online Sales
  • 3.4.3: Convenient Store

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Licorice Candy Market by Region
• 4.2: North American Licorice Candy Market
  • 4.2.1: North American Market by Type: Original Black Licorice and Fruit Flavored Candy
  • 4.2.2: North American Market by Application: Supermarket, Online Sales, and Convenient Store
• 4.3: European Licorice Candy Market
  • 4.3.1: European Market by Type: Original Black Licorice and Fruit Flavored Candy
  • 4.3.2: European Market by Application: Supermarket, Online Sales, and Convenient Store
• 4.4: APAC Licorice Candy Market
  • 4.4.1: APAC Market by Type: Original Black Licorice and Fruit Flavored Candy
  • 4.4.2: APAC Market by Application: Supermarket, Online Sales, and Convenient Store
• 4.5: ROW Licorice Candy Market
  • 4.5.1: ROW Market by Type: Original Black Licorice and Fruit Flavored Candy
  • 4.5.2: ROW Market by Application: Supermarket, Online Sales, and Convenient Store

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Licorice Candy Market by Type
  • 6.1.2: Growth Opportunities for the Global Licorice Candy Market by Application
  • 6.1.3: Growth Opportunities for the Global Licorice Candy Market by Region
• 6.2: Emerging Trends in the Global Licorice Candy Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Licorice Candy Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Licorice Candy Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Twizzzlers
• 7.2: Red Vines
• 7.3: Wiley Wallaby
• 7.4: Venco
• 7.5: Good & Plenty
• 7.6: Halva
• 7.7: Klene
• 7.8: RJ'S
• 7.9: Kraepelien & Holm
• 7.10: Kenny's Candy