防水ピクニックブランケット市場レポート：2031年までの動向、予測、競合分析

世界の防水ピクニックブランケット市場の将来性は、オンライン販売とオフライン販売市場にチャンスがありそうです。世界の防水ピクニックブランケット市場は、2025年から2031年にかけてCAGR 6.4％で成長すると予測されます。この市場の主な促進要因は、アウトドア活動に対する消費者の関心の高まり、製品の耐久性と機能性に対する意識の高まり、環境に優しい素材の人気の高まりです。

• Lucintelの予測では、タイプ別では、従来型の防水ピクニックブランケットが予測期間中に高い成長を遂げる見込みです。
• 用途別では、オンライン販売が高い成長を遂げると予測されます。
• 地域別では、北米が予測期間中に最も高い成長が見込まれます。

防水ピクニックブランケット市場の新たな動向

防水ピクニックブランケット市場は、機能性、持続可能性、美しさを重視する消費者の嗜好の変化に対応するために変化しています。新たな動向としては、環境に優しい素材の使用、多機能デザイン、カスタマイズの拡大、コンパクトで持ち運び可能なオプションの人気の高まりが挙げられます。これらの動向は、ピクニックブランケットのデザインとマーケティングに革命を起こし、アウトドア・ユーザーに、より多用途で持続可能な製品を提供しています。

• 環境に優しい素材：持続可能な製品は増加傾向にあり、防水ピクニックブランケットも環境に優しい素材への移行を余儀なくされています。リサイクル生地、生分解性コーティング、天然繊維を使用し、環境への影響を最小限に抑えた製品が作られています。オーガニックコットン、竹、リサイクルポリエステルの利用は、持続可能性と環境に優しい消費に対する圧力の高まりに対応しています。環境への関心が高まるにつれ、持続可能性を重視する企業は消費者の間で人気が高まっており、特にドイツや日本など、環境に配慮した製品が求められている国々ではその傾向が顕著です。
• 多機能デザイン：現代の防水ピクニックブランケットは、表面をドライに保つだけでなく、複数の機能を持つように作られています。新製品は一般的に、折り畳み式マット、収納ポケット内蔵、ビーチタオルや屋外用マットとして使用できる変形可能なデザインなどを特徴としています。このような動向は、特にキャンプやトレッキング、ビーチトリップなどのアウトドア・アクティビティを好む消費者の、多用途性と実用性をもたらす製品への要望に応えるための努力です。多機能のコンセプトは、利便性とお金の価値を切望する消費者にとって、毛布をより魅力的なものにします。
• カスタマイズとパーソナライゼーション：人々は自分のスタイルを表現できるアイテムを求めており、その結果、防水ピクニックブランケットのカスタマイズの選択肢が広がっています。各社は、さまざまな柄、色、サイズを提供し、顧客が名前やその他の特別な機能を追加できるパーソナライゼーション・オプションを提供しています。この動向は、特にプレゼントや特別な日のための、個性的でパーソナライズされた製品への欲求の拡大を裏付けています。米国と日本の市場では、カスタマイズは製品に情緒的な側面をもたらし、大衆への訴求力を高めています。
• 携帯性とコンパクトなデザイン：防水ピクニックブランケット業界では、携帯性が重要な役割を果たしており、消費者は軽量でコンパクト、持ち運びが簡単なブランケットを求めています。現代のピクニック用ブランケットは、利便性を高めるため、持ち運び用のハンドルやストラップ、収納袋が一体化されている傾向にあります。この動向は、スペースと持ち運びやすさが重要な要素である中国やインドなどの市場で特に一般的です。また、コンパクトなデザインは、消費者が使用しないときに毛布をより簡単に収納することを可能にし、旅行に適したアウトドア製品の需要増加にさらに貢献しています。
• スマートテクノロジーの統合：先進的なブランドは、ピクニック用防水ブランケットにスマート・テクノロジーを搭載しています。例えば、電子機器に電力を供給するためのUSBポートや温度調節可能なファブリックを内蔵した防水ブランケットは、米国や日本などの市場で人気を集めています。こうした動向は、アウトドア製品に高級機能を求める技術志向の消費者にアピールします。スマート機能はユーザーに利便性を提供するだけでなく、従来のピクニックブランケットに現代性をもたらし、多機能でハイテクな製品を求める幅広い層にアピールします。

こうした新しい動向は、消費者の間で持続可能性、機能性、パーソナライゼーションを強調することで、防水ピクニックブランケット市場を変革しつつあります。アウトドア・レクリエーションが依然として拡大傾向にある中、企業は革新的で環境に優しい多目的製品を提供することで、消費者の嗜好に合わせようとしています。カスタマイズ機能やインテリジェント技術の存在は、防水ピクニックブランケットの人気をさらに押し上げ、世界市場で成功し続けることを確実にしています。

防水ピクニックブランケット市場の最近の動向

防水ピクニックブランケット業界の現在の動向は、高性能で長持ちする多目的アウトドア用品に対する消費者ニーズの進化を反映しています。主な動向は、生地の技術革新、環境に優しい素材の重視、オーダーメイド製品の人気の高まり、オンライン販売チャネルの拡大、旅行に便利でコンパクトなデザインに対する需要の急増などです。

• 生地技術の革新：防水ピクニックブランケット業界における最も強力な動向の一つは、生地技術の開発です。より優れた防水性、耐久性、快適性を保証する先進素材がメーカーによって採用されています。ポリエステルのような防水加工を施した高機能素材や断熱ライニングの人気は、どのような状況下でも耐久性を維持し、使用中に快適さを提供できることから上昇傾向にあります。この技術革新は、製品の全体的な機能性と耐久性を向上させ、アウトドア・ユーザーにとってより魅力的なものとなっています。
• 環境に優しい素材の重視：もう一つの大きな動向は、防水ピクニックブランケットの製造において、環境に優しい素材の適用が増加していることです。消費者の環境維持に対する意識が高まり、リサイクル素材や天然繊維の使用が促されています。企業は、オーガニックコットン、リサイクル・ポリエステル、生分解性コーティングを使用し、環境に優しい製品を製造しています。この動向は、持続可能性がますます購買決定要因になりつつある、より大きな消費者行動パターンの一部です。
• カスタマイズとパーソナライズの選択肢：カスタマイズやパーソナライゼーション・オプションの成長も、防水ピクニックブランケット市場の成長に大きく寄与しています。各社は、ピクニックブランケットに名前やロゴ、カスタムデザインを施すオプションを顧客に提供し、パーソナライズされた個性的な製品に対する需要の高まりに応えています。このイノベーションは、特別な日やギフトに最も好まれ、製品に感情的なタッチを提供します。ブランケットをカスタマイズできることは、飽和市場においてブランドの差別化にもつながります。
• オンライン販売チャネルの拡大：eコマースの開発も防水ピクニックブランケット市場の大きな動向です。インターネットを利用した販売プラットフォームは、消費者の幅広い製品へのアクセス、レビューコメント、十分な情報に基づいた購入選択を容易にしています。この成長は、より多くの消費者がオンラインショッピングを利用するようになったパンデミックによって拍車がかかりました。eコマースは、メーカーがより多くの人々、特にオンラインで製品を購入する利便性を好む若い消費者をターゲットにすることを可能にします。このような流通チャネルの変化は、市場の範囲を広げ、全体的な成長を達成するのに役立っています。
• コンパクトで旅行しやすいデザインへのニーズ：携帯性に優れ、軽量で旅行にも便利な防水ピクニックブランケットへのニーズが高まり、すぐに使うのに理想的なコンパクト設計へのニーズが生まれました。持ち運び用のストラップやバッグが内蔵され、小さく折りたためるピクニック用毛布が人気を集めています。この技術革新は、アウトドア愛好家でありながら、荷造りや収納に便利な製品を求める消費者の要望に応えるものです。旅行に適したデザインはブランケットをよりフレキシブルにし、特にハイキング、ビーチトリップ、キャンプなどのアクティビティに従事する、より幅広い顧客層へのリーチを保証します。

こうした動向は、現代のアウトドア・ライフの要求に応える防水ピクニックブランケットへのニーズが高まっていることを裏付けています。生地技術、環境の持続可能性、カスタマイズ・オプション、eコマース・チャネル、軽量デザインを重視することで、業界は消費者の要求に適応しています。こうした動向が業界を席巻する中、防水ピクニックブランケット市場はさらなる成長と開拓が見込まれています。

目次

第1章 エグゼクティブサマリー

第2章 世界の防水ピクニックブランケット市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界の防水ピクニックブランケット市場の動向（2019～2024年）と予測（2025～2031年）
• タイプ別
  • 従来型の防水ピクニックブランケット
  • 断熱ピクニックブランケット
• 用途別
  • オンライン販売
  • オフライン販売

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別
• 北米
• 欧州
• アジア太平洋
• その他地域

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • タイプ別
  • 用途別
  • 地域別
• 世界の防水ピクニックブランケット市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の防水ピクニックブランケット市場の生産能力拡大
  • 世界の防水ピクニックブランケット市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Beckworth
• Oceas Outdoors
• Picnic Time
• YODO
• Scuddles
• PortableAnd
• KingCamp
• Mumu Sugar
• Tirrinia
• HEHUI

The future of the global waterproof picnic blanket market looks promising with opportunities in the online sale and offline sale markets. The global waterproof picnic blanket market is expected to grow with a CAGR of 6.4% from 2025 to 2031. The major drivers for this market are the rising consumer interest in outdoor activities, the growing awareness of product durability & functionality, and the increasing popularity of eco-friendly materials.

• Lucintel forecasts that, within the type category, traditional waterproof picnic blanket is expected to witness higher growth over the forecast period.
• Within the application category, online sale is expected to witness higher growth.
• In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the Waterproof Picnic Blanket Market

The waterproof picnic blanket market is transforming to address the shifting tastes of consumers who value functionality, sustainability, and beauty. Emerging trends are the use of environmentally friendly materials, multi-functional designs, greater customization, and growing popularity of compact and portable options. These trends are revolutionizing the design and marketing of picnic blankets, providing more versatile and sustainable products to outdoor users.

• Eco-Friendly Materials: Sustainable products are on the rise, forcing the transition towards eco-friendly materials for waterproof picnic blankets. Products are being made using recycled fabrics, biodegradable coatings, and natural fibers, minimizing their environmental footprint. Utilization of organic cotton, bamboo, and recycled polyester is complying with increased pressure on sustainability and eco-friendly consumption. As concern for the environment increases, companies that focus on sustainability are becoming more popular among consumers, especially in countries such as Germany and Japan, where green products are much sought after.
• Multi-Functional Designs: Contemporary waterproof picnic blankets are created to have multiple functions in addition to keeping a surface dry. New products generally feature aspects such as foldable mats, in-built storage pockets, or transformable designs for use as beach towels or outside mats. Such a trend has been an effort to meet consumers' demands for products that bring about versatility and practicality, particularly from people who like undertaking outdoor activities like camping, trekking, and beach trips. Multi-functional concepts render the blankets more attractive to consumers who yearn for convenience and value out of their money.
• Customization and Personalization: People are seeking items that express their personal style, resulting in expanded customization choices for waterproof picnic blankets. Companies are providing a range of patterns, colors, and sizes, and personalization options where customers can have their names or other special features added. This trend supports the expanding desire for distinctive, personalized products, particularly for presents or special occasions. In the U.S. and Japanese markets, customization introduces an emotional aspect to products, making them more appealing to the masses.
• Portability and Compact Designs: Portability plays a significant role in the waterproof picnic blanket industry, with consumers looking for lightweight, compact, and easy-to-carry blankets. Contemporary picnic blankets tend to have integrated carrying handles, straps, or storage bags for added convenience. This trend is especially common in markets such as China and India, where space and ease of transportation are key factors. Compact designs also allow consumers to more easily store their blankets when not in use, further contributing to the rise in demand for travel-friendly outdoor products.
• Smart Technology Integration: Certain progressive brands are adding smart technology to their waterproof picnic blankets. For example, waterproof blankets with integrated USB ports to power electronic devices, or temperature-controlling fabrics, are gaining traction in markets such as the U.S. and Japan. Such a trend appeals to technology-oriented consumers who are looking for higher-end features in their outdoor products. Smart features not only provide greater convenience to users but also bring a touch of modernity to the conventional picnic blanket, appealing to a wider audience in search of multifunctional, high-tech products.

These nascent trends are transforming the market for waterproof picnic blankets by highlighting sustainability, functionality, and personalization among consumers. As outdoor recreation remains a growing trend, companies are aligning with consumers' tastes by providing innovative, green, and multi-purpose products. The presence of customization features and intelligent technology further boosts the popularity of waterproof picnic blankets to ensure they remain successful in worldwide markets.

Recent Developments in the Waterproof Picnic Blanket Market

Current trends in the waterproof picnic blanket industry reflect evolving consumer need for high-performance, long-lasting, and multipurpose outdoor equipment. The primary trends are technology advances in fabric, greater emphasis on environmentally friendly materials, growing popularity of bespoke products, expanded online sales channels, and surging demand for travel-friendly and compact designs.

• Fabric Technology Innovations: One of the strongest trends in the waterproof picnic blanket industry is the development of fabric technology. Advanced materials are being employed by manufacturers that ensure better waterproofing, more durability, and greater comfort. The popularity of high-performance fabrics such as polyester with water-resistant finishes, along with insulated linings, is on the rise due to their capacity to maintain durability in any conditions while providing comfort during usage. This innovation improves the overall functionality of the product and its longevity, which makes it more attractive to outdoor users.
• Greater Emphasis on Environmentally Friendly Materials: Another significant trend is the increasing application of environmentally friendly materials in waterproof picnic blanket manufacturing. Consumers are increasingly aware of environmental sustainability, and this has prompted the use of recycled materials and natural fibers. Companies are using organic cotton, recycled polyester, and biodegradable coatings to produce eco-friendly products. This trend is part of larger consumer behavior patterns, where sustainability is increasingly becoming a determining factor in purchasing decisions.
• Customization and Personalization Options: The growth of customization and personalization options has also contributed significantly to the growth of the waterproof picnic blanket market. Companies are providing customers with the option to personalize their picnic blankets with names, logos, or custom designs, meeting the growing demand for personalized and individualistic products. This innovation is most favored for special occasions and gifts, providing an emotional touch to the product. The capacity to customize blankets also helps brands differentiate themselves in a saturated market.
• Growing Online Sales Channels: Development in e-commerce has been another major trend in the waterproof picnic blanket market. Internet-based sales platforms have facilitated consumers' access to a broad range of products, review comments, and making informed purchasing choices. The growth has been spurred by the pandemic, where more consumers used online shopping. E-commerce enables manufacturers to target a wider population, especially young consumers who like the convenience of buying products online. This change in distribution channels has extended the market's scope and helped achieve overall growth.
• Need for Compact and Travel-Friendly Designs: Rising need for portable, light-weight, and travel-friendly waterproof picnic blankets has generated the need for compact designs ideal for immediate use. Picnic blankets that fold into small, travel-package-friendly sizes with in-built carrying straps or bags are gaining popularity. This innovation is in response to the demands of consumers who are outdoor enthusiasts yet want products that are convenient to pack and store. Travel-friendly designs make the blankets more flexible, ensuring that they will reach a broader customer base, particularly those who engage in activities such as hiking, beach trips, and camping.

These trends underscore the increasing need for waterproof picnic blankets that address the requirements of contemporary outdoor living. By emphasizing fabric technology, environmental sustainability, customization options, e-commerce channels, and lightweight designs, the industry is adapting to the demands of consumers. With these trends set to dominate the industry, the market for waterproof picnic blankets is set for further growth and development.

Strategic Growth Opportunities in the Waterproof Picnic Blanket Market

The waterproof picnic blanket market provides good growth opportunities across a range of key applications, including outdoor recreation, environmental-friendly products, bespoke-designed blankets, travel, and premium. The opportunities arise as a result of shifting consumer behaviors, innovations, and the increased popularity of outdoor activities.

• Outdoor Recreation: As recreation outdoors in activities such as picnicking, hiking, and camping increases, the need for waterproof picnic blankets that provide convenience, comfort, and strength continues to grow. This presents one of the significant opportunities for expansion for manufacturers who can focus on outdoor recreational consumers with products that are functional as well as trendy. Through creation of blankets targeting different outdoor recreational activities, organizations can address a broad customer market and increase consumer base.
• Eco-Friendly Products: The growth in demand for sustainable products offers a great opportunity for growth in the waterproof picnic blanket industry. People are increasingly becoming eco-conscious, which means they are preferring eco-friendly materials such as organic cotton, recycled polyester, and biodegradable coatings. With a focus on sustainability and eco-friendly products, companies can create a loyal customer base and meet global environmental needs.
• Custom-Designed Blankets: The customization trend provides a rich growth strategy for the market. More and more consumers are looking for customized products that match their own tastes. Providing customization options, including the provision to put names or logos, can serve as a way to differentiate in a crowded market. This is particularly desirable for occasions, gifts, or branded items, creating new sources of expansion.
• Travel Accessories: Demand for lightweight, compact, and travel-pleasant picnic blankets is increasing as consumers look for outdoor products that are easy to take along. Products that are small enough to fold into neat, portable packages with carrying handles or straps are more desirable. Companies can take advantage of this trend by providing products that consumers who value ease of use and convenience in their outdoor equipment will love.
• Premium Products: As people become more inclined to look for high-quality, long-lasting, and luxurious outdoor products, the market for high-end waterproof picnic blankets is expanding. The blankets are typically crafted from high-tech materials, providing greater comfort, durability, and water resistance. By targeting high-income consumers and focusing on quality and craftsmanship, brands can ride the increasing trend for high-end outdoor products.

The market for waterproof picnic blankets provides a number of growth opportunities in key applications such as outdoor recreation, green products, customization, travel accessories, and premium. By partnering with the trends of consumers and concentrating on these domains, manufacturers can set themselves for triumph and take advantage of emerging market needs.

Waterproof Picnic Blanket Market Driver and Challenges

The waterproof picnic blanket industry is driven by a variety of drivers and challenges that are rooted in technological, economic, and regulatory considerations. With increasing consumer demand for high-quality, long-lasting, and multi-functional outdoor products, the industry has both opportunities and challenges. Key drivers like innovations in fabric technology, increasing participation in outdoor activities, and environmentally conscious consumer behavior are influencing the market, while challenges like material costs, regulatory restrictions, and market competition can affect growth. Identification of these drivers and challenges is crucial for businesses seeking to succeed in this competitive market.

The factors responsible for driving the waterproof picnic blanket market include:

1. Technology Advances in Fabric: Technology advances in fabric production are a key driver in the waterproof picnic blanket market. New fabric technology, including enhanced water-resistant treatments and breathable membranes, adds to the functionality and comfort of blankets. Manufacturers employ newer materials such as recycled polyester and environmental-friendly materials, making the blankets stronger, lighter, and cleaner to maintain. These new technologies offer a competitive advantage in the marketplace through meeting consumer demand for high-performance, long-life outdoor products. As technology advances, consumers expect products to improve further with enhanced waterproofing and comfort, which will drive demand higher.

2. Rising Outdoor Activities and Tourism: Rising outdoor activities like camping, hiking, beach trips, and picnics are propelling the demand for waterproof picnic blankets. With increasing interest in spending time outdoors and emphasis on health and wellness, increasing numbers of individuals are taking up recreational pursuits involving tough outdoor goods. Increased tourism at home and abroad is another factor, with outdoor leisure pursuits now being an integral part of vacations and day trips. As this trend persists, the waterproof picnic blanket market will grow, with consumers looking for products that will improve their outdoor experiences.

3. Increasing Consumer Interest in Sustainability: Sustainability is a major growth driver in the waterproof picnic blanket market. Environmentally conscious consumers are increasingly looking for products made from sustainable materials, including organic cotton, bamboo fibers, and recycled materials. Producers are meeting this need by making environmentally friendly picnic blankets that minimize harm to the environment. This trend is not just motivated by green considerations but by the increasing phenomenon of ethical consumption. With more individuals making sustainability a choice in their buying process, the marketplace for sustainable waterproof picnic blankets is likely to grow, creating a central growth area for companies in the sector.

4. Greater Customization and Personalization: Personalization and customization have emerged as key drivers in the waterproof picnic blanket industry. Customers are seeking products that can be personalized to their style or used as one-of-a-kind gifts. The ability to personalize with names, logos, or custom designs resonates with a broad spectrum of customers, from families to companies. With the ease of personalization through online channels, demand for custom-printed waterproof picnic blankets is increasing. The producers who incorporate this feature have an opportunity to attract a larger segment of buyers, including gift-seekers of special occasion products, which contributes to the improvement of their market presence.

5. Enhanced Retail and Online Sales Channels: Increased growth in the field of e-commerce has drastically transformed the waterproof picnic blanket industry. The customers now enjoy simpler access to numerous products through internet stores, where they can view prices, reviews, and make smart buys. Online shopping convenience has eased it for producers to access customers globally, and hence the market competition is increased. Also, increased retail channels, both offline and online, make waterproof picnic blankets more accessible to more consumers. The trend is facilitating the growth and development of the market to accommodate evolving consumer needs.

Challenges in the waterproof picnic blanket market are:

1. Increased Material Costs: One of the key challenges to the waterproof picnic blanket market is the increasing material cost of making high-quality, long-lasting products. Cloths with high levels of waterproofing, insulation, and comfort, like cutting-edge polyester blends and environmentally friendly materials, may be costly to procure and produce. These additional material costs usually translate into higher retail prices that may discourage price-sensitive buyers from buying high-end products. Producers have to weigh the need for quality and innovation against the requirement to maintain cost competitiveness, which is still a key challenge in a price-sensitive industry.

2. Regulatory and Environmental Standards: Regulatory issues can also affect the waterproof picnic blanket industry, particularly with regards to environmental standards. As governments globally impose increasing regulations on production processes, waste disposal, and the use of non-degradable materials, producers will need to conform in order to remain compliant. Making their products comply with these environmental requirements can raise the cost of production and complicate the supply chain. Moreover, regulatory agencies are placing emphasis on minimizing the carbon footprint of products, and this necessitates manufacturers to seek more environmentally friendly ways of production. Compliance with these standards, though essential, can be a challenge to companies in the sector.

3. High Market Competition: The market for waterproof picnic blankets is very competitive, with numerous players competing for market share. The prevalence of inexpensive alternatives, especially in markets such as China and India, has made it challenging for brands with premium products to differentiate themselves. Competition compels prices downward, and firms end up cutting costs, occasionally at the expense of quality. Aside from the pressures of prices, brands need to innovate constantly in order to distinguish themselves from other firms. This ongoing pressure to stay current in a competitive market can be a serious challenge for companies attempting to stay profitable and in the market.

The waterproof picnic blanket industry is influenced by a number of major drivers, such as technological innovation, increased interest in outdoor recreation, increasing demand for eco-friendly products, customization, and wider distribution channels. Yet obstacles like high material costs, regulatory pressures, and stiff competition can stifle growth. Firms that master these drivers and challenges through innovating, driving costs down, and satisfying the consumer demand for quality and sustainability will be most likely to position themselves for lasting success in this changing market.

List of Waterproof Picnic Blanket Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies waterproof picnic blanket companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the waterproof picnic blanket companies profiled in this report include-

• Beckworth
• Oceas Outdoors
• Picnic Time
• YODO
• Scuddles
• PortableAnd
• KingCamp
• Mumu Sugar
• Tirrinia
• HEHUI

Waterproof Picnic Blanket Market by Segment

The study includes a forecast for the global waterproof picnic blanket market by type, application, and region.

Waterproof Picnic Blanket Market by Type [Value from 2019 to 2031]:

• Traditional Waterproof Picnic Blanket
• Insulated Picnic Blanket

Waterproof Picnic Blanket Market by Application [Value from 2019 to 2031]:

• Online Sales
• Offline Sales

Waterproof Picnic Blanket Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Waterproof Picnic Blanket Market

The waterproof picnic blanket market has experienced rapid expansion as a result of rising outdoor activities, particularly in countries with robust outdoor cultures such as the United States, China, Germany, India, and Japan. Customers are growing more aware of durability, mobility, and ease of maintenance, which has translated into innovations in design and material. Waterproof picnic blankets today also blend comfort, functionality, and beauty, focusing on water-repellent, light, and easy-to-clean designs. As outdoor activities become increasingly popular, companies are tapping into these tendencies by providing premium and multi-use products that suit a broad spectrum of consumers.

• United States: In the United States, the market for waterproof picnic blankets has seen a rise in demand for multi-functional, long-lasting, and versatile products. With the increasing popularity of outdoor activities like picnics, beach trips, and camping, consumers are looking for blankets that provide comfort and functional features like portability and ease of cleaning. Brands based in the U.S. are innovating by incorporating eco-friendly materials and water-resistant materials, which not only address environmental issues but also make the blankets durable enough to face different weather conditions. The market has grown as a result of increased demand for premium, high-performance products that are a blend of luxury and functionality.
• China: The waterproof picnic blanket market in China is growing tremendously, fueled by a high demand for low-cost outdoor products. With an expanding middle class and rising interest in outdoor recreational activities, Chinese manufacturers are concentrating on offering waterproof picnic blankets at affordable prices while retaining quality. The market is witnessing an increase in blankets produced from high-tech water-repellent materials and those that provide multi-purpose applications like being foldable or usable as mats for outdoor activities. Additionally, Chinese producers are adding more vibrant and appealing designs, aiming at younger consumers who want style in addition to functionality.
• Germany: Germany's outdoor waterproof picnic blanket market is fueled by a robust outdoor lifestyle, with consumers frequently participating in outdoor activities like hiking, camping, and outdoor festivals. Consumers are clamoring for high-quality waterproof blankets produced from sustainable, eco-friendly materials, a trend that is indicative of a larger shift toward sustainability across consumer goods. German consumers value quality, durability, and design, and many look for blankets that are not only water-resistant but also comfortable and easy to store. The market is fueled by advances in lightweight materials, compact design, and improved insulation, which find favor with outdoor users and eco-friendly consumers alike.
• India: In India, the market for waterproof picnic blankets is slowly picking up pace, with the increasing popularity of outdoor recreational activities among urban dwellers. As disposable incomes increase, consumers are looking more and more for cheap but good-quality picnic blankets that are durable and versatile. Although the market is yet to develop, there is a growing demand for lightweight and portable ones that meet the requirements of individuals who use them often for picnics, camping, and beach trips. Indian producers are also launching waterproof picnic blankets that appeal to local tastes as well as the nation's varied climatic conditions.
• Japan: Japan's market for waterproof picnic blankets is driven by the country's passion for outdoor activities like Hanami (cherry blossom viewing), beach trips, and camping. The market is witnessing a trend towards small, lightweight, and good-looking picnic blankets that provide comfort as well as functionality. Japanese consumers are also gravitating towards sustainable and environmentally friendly products, with producers launching blankets produced from recycled or organic materials. The nation's devotion to quality craftsmanship and detail has resulted in premium waterproof picnic blankets that appeal to consumers who need both performance and style.

Features of the Global Waterproof Picnic Blanket Market

Market Size Estimates: Waterproof picnic blanket market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Waterproof picnic blanket market size by type, application, and region in terms of value ($B).

Regional Analysis: Waterproof picnic blanket market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the waterproof picnic blanket market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the waterproof picnic blanket market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the waterproof picnic blanket market by type (traditional waterproof picnic blanket and insulated picnic blanket), application (online sales and offline sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Waterproof Picnic Blanket Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Waterproof Picnic Blanket Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Waterproof Picnic Blanket Market by Type
  • 3.3.1: Traditional Waterproof Picnic Blanket
  • 3.3.2: Insulated Picnic Blanket
• 3.4: Global Waterproof Picnic Blanket Market by Application
  • 3.4.1: Online Sales
  • 3.4.2: Offline Sales

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Waterproof Picnic Blanket Market by Region
• 4.2: North American Waterproof Picnic Blanket Market
  • 4.2.1: North American Market by Type: Traditional and Insulated Picnic Blanket
  • 4.2.2: North American Market by Application: Online Sales and Offline Sales
• 4.3: European Waterproof Picnic Blanket Market
  • 4.3.1: European Market by Type: Traditional and Insulated Picnic Blanket
  • 4.3.2: European Market by Application: Online Sales and Offline Sales
• 4.4: APAC Waterproof Picnic Blanket Market
  • 4.4.1: APAC Market by Type: Traditional and Insulated Picnic Blanket
  • 4.4.2: APAC Market by Application: Online Sales and Offline Sales
• 4.5: ROW Waterproof Picnic Blanket Market
  • 4.5.1: ROW Market by Type: Traditional and Insulated Picnic Blanket
  • 4.5.2: ROW Market by Application: Online Sales and Offline Sales

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Type
  • 6.1.2: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Application
  • 6.1.3: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Region
• 6.2: Emerging Trends in the Global Waterproof Picnic Blanket Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Waterproof Picnic Blanket Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Waterproof Picnic Blanket Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Beckworth
• 7.2: Oceas Outdoors
• 7.3: Picnic Time
• 7.4: YODO
• 7.5: Scuddles
• 7.6: PortableAnd
• 7.7: KingCamp
• 7.8: Mumu Sugar
• 7.9: Tirrinia
• 7.10: HEHUI