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ワインラベルグラビア市場レポート:2031年までの動向、予測、競合分析

Wine Label Gravure Market Report: Trends, Forecast and Competitive Analysis to 2031


出版日
発行
Lucintel
ページ情報
英文 150 Pages
納期
3営業日
カスタマイズ可能
適宜更新あり
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ワインラベルグラビア市場レポート:2031年までの動向、予測、競合分析
出版日: 2025年05月16日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
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概要

世界のワインラベルグラビア市場の将来は、酒類パッケージングとワイン情報偽造防止市場に機会がありそうです。世界のワインラベルグラビア市場は、2025年から2031年にかけてCAGR 4.6%で成長すると予想されます。この市場の主な促進要因は、プレミアムで魅力的なパッケージングに対する需要の高まり、ワイン産業の成長、持続可能性への注目の高まりです。

  • Lucintel社は、タイプ別では多層が予測期間中に最も高い成長を遂げると予測しています。
  • 用途別では、ワイン情報の偽造防止が高い成長を遂げる見込みです。
  • 地域別では、欧州が予測期間中に最も高い成長が見込まれます。

ワインラベルグラビア市場の新たな動向

ワインラベルグラビア市場は、新たな消費者の要求、技術の進歩、新たな持続可能性戦略による変化を目の当たりにしています。こうした動向は、ワインラベルの印刷やデザインだけでなく、消費者がラベルをどのように見るかにも影響します。以下に、ワインラベルグラビアのあり方を変えるであろう動向をいくつか挙げます。

  • 持続可能で環境に優しいパッケージング:エコ・フレンドリーのパラダイムでは、持続可能性がワインラベルグラビア市場の中心を占めています。ワイナリーは二酸化炭素排出量を削減しようと懸命に取り組んでおり、その結果、ラベルにリサイクル可能な素材や生分解性素材、環境に優しいインク、印刷工程が使用されるようになりました。インキやエネルギー消費の削減など、グラビア印刷におけるエコロジー志向の最適化は、その競争力を飛躍的に高めます。他の方法と比較して、グラビア印刷ははるかに持続可能になっています。ワイナリーは持続可能なパッケージを提供することで、環境意識の高い消費者に対応しており、持続可能なラベルの必要性をさらに高めています。
  • カスタマイズとパーソナライゼーション:高級ワインラベルの需要は、特にこの業界のパーソナライズおよびカスタマイズ・ニッチにおいて増加傾向にあります。高品質で複雑な彫刻デザインによるカスタマイズの導入は、最新のグラビア印刷技術によって容易になりました。この技術は、ワイナリーによって採用され、ブランドを独自に表現する色、デザイン、質感のラベルを製造しています。リマインダー・ワイン、特別な日のワイン、ギフト・ワインにパーソナライズされたラベルを使用する傾向が高まっており、これがワイン市場におけるグラビア印刷の需要を牽引しています。この分野でブランドの差別化が容易になり、マーケットプレースが再構築されます。
  • 技術の統合:ワインラベルグラビア市場は、コンピューター技術とグラビア印刷の融合により、完全な変貌を遂げています。デジタル・グラビア印刷は、ワイナリーにとって高品質を維持しながら、より迅速でコスト効率の高いラベル生産を実現します。カスタマイズされたラベル、限定版や特別リリースのラベルは、小ロット印刷でより簡単かつ正確に生産されます。環境に優しいデジタル・グラビア印刷は、色の精度を高め、無駄を省きます。デジタル技術がワイン業界に採用されるにつれ、ロトグラビアはより柔軟になり、業界内のすべての生産者が利用できるようになります。箱入りテキスト
  • 高級化とプレミアム化:ワイナリーは、製品やサービスに高級志向やプレミアム化を採用する傾向が強まっており、そのためグラビア印刷は、高級感のある視覚に訴えるプレミアムラベルに使用されることが多くなっています。ラベル・ワイン業界では、複雑なデザイン、メタリック仕上げ、エンボス加工などの高品質なアイテムの使用が増加しています。ブランドイメージを高め、プレミアムワインの消費者をターゲットとするワイナリーは、高級カスタムラベルのニーズを牽引する高級ワインブランドの増加により、グラビア印刷を選択方法として採用しています。
  • スマートラベルとインタラクティブ機能:ワインラベルグラビア市場におけるもう一つの動向は、QRコードやNFCタグ、拡張現実などのインタラクティブ機能を含むスマートラベルの採用です。このような新しいラベルは、ワインの原産地、生産、徹底的なテイスティングに関して、消費者との深い関わりを提供します。このコンセプトは、トレーサビリティと透明性を求める消費者の要望により、消費者との関係をさらに深めながら、スマートな採用ラベルの価値を提供するもので、増加の一途をたどっています。ワイナリーにとって、よりスマートな技術は、現代の機会を感覚的な体験へとシフトさせます。

ワインラベルグラビア市場には、持続可能性、スマートラベル開拓、高級パッケージング、プロセスのデジタル化など、いくつかの新鮮な動向があります。さらに、こうした動向はこの分野の成長を促し、ワイナリーは、プレミアムで環境に優しく、技術に精通した消費者の拡大にアピールする絶妙な高品質のラベルを作成できるようになります。ワイン用グラビアラベル市場は、進化する動向により、技術革新が成長の余地を作り続けているため、チャンスに心を躍らせるに違いありません。

ワインラベルグラビア市場の最近の動向

技術的変化、持続可能性、高級で特注のラベルに対する需要の高まりの融合が、ワインラベルのグラビア市場を猛烈なスピードで変化させています。前述の動向には、ワインラベルの分野で起こっており、市場を成長させるであろう5つの重要な現象が含まれています。

  • 環境に優しい素材とその採用シナリオ:ワインラベルグラビア市場において、主な変化のひとつは環境に優しい素材の採用です。持続可能性を向上させるため、消費者はワイナリーにリサイクル可能、生分解性、堆肥化可能な素材をラベルに使用するよう促しています。このような持続可能な素材で高品質の出力を達成するために、グラビア印刷技術を適応させる必要があります。このシフトは、環境に優しいラベリングソリューションの必要性を生み出し、グラビア印刷がワイン業界で持続可能なソリューションとして位置づけられる機会を提供しています。
  • 印刷技術の新基準の開発:グラビア印刷技術とこの分野における他の技術的進歩の組み合わせは、品質、効率、カスタマイズを通じて市場を変えつつあります。グラビア印刷におけるデジタル技術の革新により、ワイナリーはラベルをより正確に、より高速で生産できるようになりました。さらに、カラーコントロールの高度な方法と材料の互換性の向上により、グラビア印刷のような工程の難易度が上がり、複雑で高級な装飾品の生産が可能になっています。このような変化はすべて、ワイナリーが市場で競争するのに役立っています。なぜなら、消費者の変化する要求を満たすのに必要な、高品質で、カスタマイズしやすく、魅力的なラベルを手に入れることができるからです。
  • プレミアムワインと高級ワインに対する需要の増加:プレミアムワインや高級ワインの需要が着実に増加する中、ワインラベルグラビア市場は、高級ワインパッケージへのシフトに伴って利益を享受しています。グラビア印刷は、製品の高級感を表現する精巧で人目を引くラベルを求めるワイナリーに最も求められています。その結果、ワイナリーが高級ワインを提供し続けるにつれて、市場はさらに拡大しています。カスタム機能には、エンボス加工、テクスチャーラベル、メタリック仕上げなどもあり、グラビア印刷のニーズはさらに高まっています。
  • デジタルグラビア印刷への変化:ワインラベルグラビア市場は、デジタルグラビア印刷への方向転換を経験しています。迅速な納期とコスト効率によるカスタム機能の利点が大きな要因です。この技術により、ワイナリーは特別なラベルや、限定品用のカスタム・パーソナライズ・パッケージングを、無駄を最小限に抑えて生産できるようになりました。デジタル・ルーティングは、規模の大小を問わず、すべてのワイナリーが、卓越した品質と融合した施工の容易なカスタム高級ラベルを作成するために必要とする柔軟性を提供します。
  • スマートラベルの新たな成長:スマート・ラベリング・システムの需要の増加は、ワイン・ラベルのグラビア市場にも影響を与えています。QRコード、NFCタグ、AR(拡張現実)を搭載した、現代の市場で販売されるワインに特化したスマートラベルは、消費者が高度で有益なインタラクティブ機能を求めているため、人気が高まっています。これらのワイナリーはすでにグラビア印刷プロセスの採用を開始しており、これによりこれらのスマートラベルの作成が可能になります。スマートラベルによって、ワイナリーは消費者とコミュニケーションをとることができるようになり、革新的なラベリング・ソリューションの採用が増加しています。

ワインラベルグラビア市場における最近の変化は、業界がいかに持続可能性、革新技術、エコフレンドリー、消費者の関心に向けて努力しているかを示しています。環境に優しい素材や技術の使用、高級で贅沢なパッケージングの重視などが、この変化の理由です。また、グラビア印刷のデジタル化とスマート・ラベリング技術の応用は、システムの効率と柔軟性を高め、ワイナリーが市場で際立って消費者を満足させることを可能にしています。このような変化は、ワインラベルグラビア業界のさらなる開発につながる可能性が高いです。

目次

第1章 エグゼクティブサマリー

第2章 世界のワインラベルグラビア市場:市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

  • マクロ経済動向(2019~2024年)と予測(2025~2031年)
  • 世界のワインラベルグラビア市場の動向(2019~2024年)と予測(2025~2031年)
  • 世界のワインラベルグラビア市場:タイプ別
    • 普通
    • 深層
    • 多層
    • その他
  • 世界のワインラベルグラビア市場:用途別
    • 酒類のパッケージ
    • ワイン情報偽造防止
    • その他

第4章 2019年から2031年までの地域別市場動向と予測分析

  • ワインラベルグラビア市場:地域別
  • 北米のワインラベルグラビア市場
  • 欧州のワインラベルグラビア市場
  • アジア太平洋のワインラベルグラビア市場
  • その他地域のワインラベルグラビア市場

第5章 競合分析

  • 製品ポートフォリオ分析
  • 運用統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略分析

  • 成長機会分析
    • 世界のワインラベルグラビア市場の成長機会:タイプ別
    • 世界のワインラベルグラビア市場の成長機会:用途別
    • 世界のワインラベルグラビア市場の成長機会:地域別
  • 世界のワインラベルグラビア市場の新たな動向
  • 戦略分析
    • 新製品開発
    • 世界のワインラベルグラビア市場の生産能力拡大
    • 世界のワインラベルグラビア市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 主要企業の企業プロファイル

  • Flint Group
  • Kodak
  • BOBST
  • Huangshan Jinggong Gravure Cylinder
  • Tresu Group
  • Jiaxing Haoneng Packing
  • KKL-europe
目次

The future of the global wine label gravure market looks promising with opportunities in the liquor packaging and wine information anti-counterfeiting markets. The global wine label gravure market is expected to grow with a CAGR of 4.6% from 2025 to 2031. The major drivers for this market are the rising demand for premium & attractive packaging, the growing wine industry, and the increasing focus on sustainability.

  • Lucintel forecasts that, within the type category, multi-layer is expected to witness the highest growth over the forecast period.
  • Within the application category, wine information anti-counterfeiting is expected to witness higher growth.
  • In terms of region, Europe is expected to witness the highest growth over the forecast period.

Emerging Trends in the Wine Label Gravure Market

The market is witnessing wine label gravure changes due to new consumer demands, technological advances, and new sustainability strategies. As these trends evolve, they affect not only how wine labels are printed and designed, but also how consumers view them. Below are some trends that will change how wine label gravure is done.

  • Sustainable and Eco-Friendly Packaging: In the Eco-Friendly paradigm, sustainability is taking center stage in the Wine Label Gravure market. Wineries are working very hard to cut down their carbon footprint, which over time, has led to an increased use of recyclable and biodegradable materials for labels, eco-friendly inks, and printing processes. Ecology-oriented optimizations in gravure printing, like reduction of ink and energy consumption, boost its competitiveness drastically. In comparison to other methods, gravure printing has become much more sustainable. Wineries are responding to the environmentally conscious consumer by providing sustainable packaging, which further fuels the need for a sustainable label.
  • Customization and Personalization: The demand for high-end wine labels is on the rise, especially in the personalized and customized niches of the industry. The introduction of customization with high quality and complicated carving designs is made easier with modern rotogravure printing technology. This technology is being employed by wineries to produce labels with colors, designs, and textures that uniquely represent the brand. There is an increasing tendency of incorporating personalized labels on reminder wines, special occasion wines, and gift wines which drives the demand of rotogravure printing in the wine market. It is in this area that differentiating brands is made easier, thus reshaping the marketplace.
  • Integration of Technology: The wine label gravure market is experiencing a complete transformation due to the merging of computer technology and gravure printing. Digital rotogravure printing results in a faster and cost effective label production while maintaining high quality for the wineries. Customized labels, as well as those with limited edition versions and special releases, are more easily and accurately produced under short-run printing. Environmentally friendly digital rotogravure printing enhances color precision and reduces waste. As digital technology is adopted by the wine industry, rotogravure becomes more flexible and available for all producers within the industry.
  • Luxury and Premiumization: Wineries are increasingly adopting luxury trends and premiumization towards their products and services, therefore gravure is increasingly used in high-end visually appealing, premium labels. The label wine industry is experiencing an increase in the use of intricate designs, metallic finishes, embossed and other high quality items. Wineries that intend to elevate their brand image and target premium wines consumers are adopting gravure printing as the method of choice due to increased luxury wine brands that are driving the need for high end custom labels.
  • Smart Labels and Interactive Features: Another trend in the wine label gravure market is the adoption of smart labeling which includes interactive features like QR codes and NFC tags as well as augmented reality. These new labels provide deeper consumer engagement regarding the origin, production, and thorough tasting the wine has to offer. This concept is ever increasing due to consumer demand for traceability and transparency providing smart adoption labels value while furthering relationships with consumers. For wineries, the smarter technologies shifts modern opportunities to sensory enabled experiences.

The gravure market for wine labels has some freshwater trends like sustainability, smart label development, luxury packaging, and the digitalization of processes. Moreover, these trends encourage growth within the sector, enabling wineries to create exquisite high-quality labels appealing to an expanding population of premium, eco-friendly, and tech-savvy consumers. The Wine gravure label market is bound to mind boggle with opportunities as innovation keeps making room for growth, all due to the evolving trends.

Recent Developments in the Wine Label Gravure Market

The amalgamation of technological change, sustainability, and a rising demand for upscale and bespoke labels is transforming the gravure market for wine labels at breakneck speed. Some of the aforementioned trends encompassed five important phenomena that are taking place in the sector of wine label and will grow the market.

  • Eco-Friendly Materials and Their Adoption Scenarios: In the wine label gravure market, one of the primary changes is the adoption of eco-friendly materials. To improve sustainability, consumers are encouraging wineries to use recyclable, biodegradable, and compostable materials for labels. There is a need to adapt gravure printing technologies to achieve high quality outputs with these sustainable materials. This shift is creating the need for environmentally friendly labeling solutions and is providing an opportunity for gravure printing to be positioned as a sustainable solution in the wine industry.
  • The Development of New Standards in Printing Technology: The combination of gravure printing technologies with other technological advancements in this field is changing the market through quality, efficiency, and customization. Digital innovations in gravure printing are allowing wineries to produce labels more precisely and at higher speeds. Moreover, other sophisticated methods of color control together with an improvement in material compatibility are increasing the reluctance scope of such processes as gravure printing which is making it possible to produce complex and premium decorative articles. All these changes help wineries to compete on the market because they get high quality, easy to customize, and attractive labels needed to satisfy changing demands from consumers.
  • Increase in Demand for Premium and Luxury Wines: With the steady increase in demand for premium and luxury wines, the wine label gravure market is reaping the benefits with the shift towards high-end wine packaging. Gravure printing is the most sought after by wineries looking to elaborate and eye-catching labels that represent the premium status of their products. As a result, the market is growing further as wineries continue to upscale their luxury wine offerings. Custom features also include embossing, textured labels, and metallic finishes, which further increases the need for gravure printing.
  • Change to Digital Gravure Printing: The wine label gravure market is experiencing a reorientation towards digital gravure printing. The benefits of custom features with quick turnaround time and cost efficiency is a big factor. This technology is allowing wineries to produce special labels and custom personalized packaging for limited edition products with minimal waste. Digital routing offers flexibility that all wineries, big or small, require to create custom high-end labels that are effortless to construct blended with outstanding quality.
  • Emerging Growth of Smart Labels: The increase in demand for smart labeling systems is also affecting the wine label gravure market. Smart labels specific to wines selling in modern markets, which have QR codes, NFC tags, and augmented reality, are becoming more popular as consumers want advanced and informative interactive features. These wineries have already started to adopt gravure printing processes, which will enable them to make these smart labels. Smart labels enable wineries to communicate with consumers, which increases the adoption of innovative labeling solutions.

Recent changes within the wine label gravure market demonstrate how the industry is striving towards sustainability, innovation technology, eco-friendliness, and consumer interest. Use of environmentally friendly materials, technology, and emphasis on premium and luxury packaging are the reasons for this change. Also, the digitalization of gravure printing and application of smart labeling techniques is increasing the system's efficiency and flexibility, which allows wineries to stand out in the market and satisfy consumers. These changes will most likely lead towards further development of the wine label gravure industry.

Strategic Growth Opportunities in the Wine Label Gravure Market

The wine label gravure market offers a range of strategic growth opportunities across applications which are being driven by consumer trends, technological advancements, and sustainability initiatives. The following are the five growth opportunities under application that are expected to drive growth in the market.

  • Packaging Solutions Based on Sustainability: Eco-friendly product labeling is a relatively untapped market with high potential as consumers increasingly seek sustainable products. Wine makers can utilize gravure printing techniques with biodegradable, recyclable compostable materials, maintaining quality while improving their eco appeal. This change to sustainable packaging represent a significant opportunity regarding growth within the wine label gravure market, especially as wine producers try to meet customer needs for sustainable products.
  • Customization for Premium Wine Segments: Wineries' ability to modify labels of premium or luxury wines in gravure printing presents a growing opportunity due to higher sales. In the premium wine market, there is higher demand for custom labels that includes embossed and metallic ones. Employing gravure printing enables wineries to strengthen their brand within the luxury segment and increases sales within that category.
  • The Use of Digital Gravure for Short-Run Printing: The technology of digital gravure printing has a lot of benefits to wineries that need short-run and limited-edition wine labels. With digital gravure, wineries can enjoy quick turnaround times and lower costs while producing quality labels with high accuracy. This technology is perfect for wineries that would want to issue special editions or customized labels. In turn, it supplements the growth of the wine label gravure market.
  • Smart labels for Increased Consumer Involvement: The market for smart labels is continuously growing, and this presents an opportunity for further development in the wine label gravure market. Wineries can introduce more interactive and informative labels with the use of QR codes, NFC tags, and Augmented Reality. These features can be used with gravure printing technology, making it possible for wineries to enhance the experience of their customers and improve brand loyalty.
  • The Novelty of World Wine Markets: The integration of world wine markets presents a chance for wineries in developing countries to invest in gravure printing technology to customize labels of high quality. Emerging markets in Asia and Africa wine sales present massive opportunities for gravure printing manufacturers to expand their sales and market their affordable and high-quality labeling services to wine manufacturers who want their products to stand out in the market.

Opportunities for Strategic development in the wine label gravure market are shaped by sustainability, customization, digitalization, smart labels, and globalization. These changes are changing the game and challenge wineries to come up with ways to stand out in a crowded market while meeting customers' needs. Such manufacturers are likely to meet the rising need for eco-friendly, bespoke wine labels and are bound to gain from these opportunities.

Wine Label Gravure Market Driver and Challenges

The wine label gravure market have numerous boundaries and opportunities that are posed by risks and challenges of a socio technological, economical or regulatory nature. These elements determine how wineries and label manufacturers will respond to market movements and the new eco trends. There are five main drivers and three primary market challenges identified.

The factors responsible for driving the wine label gravure market include:

1. Improvement in Printing Technology: Improvements in technology of gravure printing is one of the drivers for the wine label gravure market. Digital gravure printing along with color management and material process automation innovations are enabling wineries to produce customized labels with high efficiency. Reduced waste, lower costs, and the ability to incorporate more complex designs increases the appeal of gravure printing to wineries that want better quality packaging.

2. The Need for Environmentally Sustainable Packages: Wineries, producers, and consumers are becoming more conscious of the environment, which has in turn increased the solitary demand for sustainable wine labels and gravure printed materials. The public's need for eco-friendly labels has forced wineries to use more biodegradable and recyclable materials for more responsible packaging. This rising trend toward sustainability is shifting the wine label gravure market toward greener solutions, thus fostering growth.

3. Customization and Premiumization of Wine Labels: One more aspect that drives the gravure market for wine labels is the growing custom and premium wine label demand. Because of its elaborate designs, high quality finishes and personalization, gravure printing is the superior technology for premium wines. Wineries are trying to stand out and appeal to customers with beautiful eye-catching labels, thus the introduction of limited edition wines and luxury wines is increasing the growth of the gravure printing industry.

4. Expanding Wine Markets Globally: The ever-increasing demand for exceptional quality wine labels is being fueled by the gradual opening of wine markets across the glob, most notably for developing countries. Wineries in regions like China, India and Brazil are gradually shifting to custom label branding and adopting gravure printing to suit local tastes. The consistent upward trend of wine globally means more regions can be entered by gravure printing to elevate the standard of wine label prints and wine labeling solutions that are sought after increasingly.

5. Demand for Transparency in Products offered: A rising number of consumers today expect transparency along with traceability of the products they purchase. This has caused an increase in demand for smart labels that have QR codes and NFC tags. With advances in technology, gravure printing is being modified to create labels with these features that allow wineries to elaborate more on their products and interact with consumers at a much higher level.

Challenges in the wine label gravure market are:

1. Embossed Finishes Ethnic Stereotypes: One of the challenges the wine label gravure market is currently facing is the cost disadvantage for the use of premium materials. Even though gravure printing achieves quality results, it is highly costed due to the lavish imprinted materials such as embossed finishes or specialty inks. This portion of the cost can be challenging for wineries, specifically smaller and medium sized producers who face problems of maintaining quality production due to these increased cost.

2. A Lack of Synonymous Supply Chains: Issues such as a lack of supplying materials, delays in transportation or shortage of raw materials can affect the inventory level of utilitarian materials provided for gravure printing. These issues can result in production delays and high cost and economic losses for the wineries along with label producers. Effective control of the supply chain is vital for the guarantee of sufficient materials for printing using the gravure technique.

3. Complicated Rules and Regulations: There are growing complexities in the regulatory structure for wine labeling, with differences in standards prevailing at the regional and national levels. Wineries and label printers face local regulations such as sustainability, ingredient's information, and even libeling's accuracy which make compliance challenging. For international producers, this adds another layer of complexity to the wine label production process.

Key drivers such as advancement in technology, sustainability, and growing consumer inclination towards personalization are changing the dynamics of The wine label gravure market. However, the challenging supply chain scenario, high material costs, and intricate legal restrictions remain hurdles for the market. Wineries and label printers must be aware of these drivers and challenges as they strive to understand the ever-changing context of the wine label gravure market.

List of Wine Label Gravure Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies wine label gravure companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the wine label gravure companies profiled in this report include-

  • Flint Group
  • Kodak
  • BOBST
  • Huangshan Jinggong Gravure Cylinder
  • Tresu Group
  • Jiaxing Haoneng Packing
  • KKL-europe

Wine Label Gravure Market by Segment

The study includes a forecast for the global wine label gravure market by type, application, and region.

Wine Label Gravure Market by Type [Value from 2019 to 2031]:

  • Ordinary
  • Deep
  • Multi-Layer
  • Others

Wine Label Gravure Market by Application [Value from 2019 to 2031]:

  • Liquor Packaging
  • Wine Information Anti-Counterfeiting
  • Others

Wine Label Gravure Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Wine Label Gravure Market

Due to the growth of the global wine industry, the demand for high quality beautiful wine labels has been on the rise which drives the wine label gravure market growth. Gravure printing, which is popular because of its efficient reproduction and ability to sustain long printing cycles, is the favorite for wine labels. Advanced printing technology and material innovation as well as sustainability in the US, China, Germany, India, and Japan are transforming the market. These regions are advancing to meet the changing consumer needs, eco-friendly issues, and modern technology innovations in the wine industry.

  • United States: Trends in premiumization and customization have impacted the wine label gravure market in the United States. Wineries are focusing on elaborate labels to get noticed in a competitive marketplace. For the consumers to get attracted to the products, they need intricate designs, colors and durability which is possible with Gravure printing technology. In addition to that, a lot of producers are looking into eco-friendly solutions for labeling, making recyclable and bio gradable options highly sought after. This new trend of premium wines along with innovative packaging is surely going to boost the demand for wine label gravure in coming years.
  • China: China's wine industry is on the rise, and so are the requirements for premium wine labels. The increasing domestic production and interest in foreign wines is supporting the wine label gravure market in China. Manufacturers are applying gravure printing techniques to create labels that look elegant and genuine. There is also a growing shift towards sustainable practices, with an increasing number of wine producers using recyclable materials for labels. These factors combined with China's premium wine upgrades in consumptions, and advancements in printer technology, are creating a brave new world for wine label gravure printing China.
  • Germany: Germany, known for its wine production, is seeing the expansion of innovation and investment in the wine label gravure market. The country's wine industry is marketing its products by spending more on branding and sophisticated label designs using gravure printing on labels. Eco-friendly labels are also trending in the German market, so there is greater attention to biodegradable and recyclable labels in particular. Besides, German wineries are using more digital gravure printing which improves the accuracy of labels, enhances efficiency, and eliminates excess materials. In view of the rising demand for premium products, German wine producers are taking advantage of the ability to produce customized labels using gravure printing, and they expect to have better brand appeal because many of them want premium quality labels.
  • India: In India, wine consumption is increasing alongside the production of wine, causing a rise in the dollar value of imported wine and investment towards high quality label manufacturing for Indian wines. India's wine producers are incorporating gravure printing to achieve stunning and long lasting labels, while simultaneously starting to care for the environment by using sustainable materials for labels. Furthermore, the wine industry is also shifting towards the premium product side of the market which in turn drives the consumption demand and need for intricate expensive labeling. The Indian wine producers would be able to better position their products within the emerging competition with the introduction of gravure printing.
  • Japan: The production of wine is increasing in Japan along with steady growth in the economy. Japanese wine producers are getting projected to utilize the gravure printing technique which assures the quality and will further enhance the brand in Japan and abroad. There is also greater concern regarding the environment, which drives producers to adopt green materials for the labels. The innovative spirit is evident in Japan where wine producers readily use gravure printing for highly detailed and custom designs that capture the attention of the buyers. It is estimated that Japan will expand in the wine industry which will create more opportunities for advancement of gravure printing for wine labeling.

Features of the Global Wine Label Gravure Market

Market Size Estimates: Wine label gravure market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Wine label gravure market size by type, application, and region in terms of value ($B).

Regional Analysis: Wine label gravure market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the wine label gravure market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the wine label gravure market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the wine label gravure market by type (ordinary, deep, multi-layer, and others), application (liquor packaging, wine information anti-counterfeiting, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Wine Label Gravure Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

  • 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
  • 3.2. Global Wine Label Gravure Market Trends (2019-2024) and Forecast (2025-2031)
  • 3.3: Global Wine Label Gravure Market by Type
    • 3.3.1: Ordinary
    • 3.3.2: Deep
    • 3.3.3: Multi-layer
    • 3.3.4: Others
  • 3.4: Global Wine Label Gravure Market by Application
    • 3.4.1: Liquor Packaging
    • 3.4.2: Wine Information Anti-counterfeiting
    • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

  • 4.1: Global Wine Label Gravure Market by Region
  • 4.2: North American Wine Label Gravure Market
    • 4.2.1: North American Market by Type: Ordinary , Deep , Multi-layer , and Others
    • 4.2.2: North American Market by Application: Liquor Packaging, Wine Information Anti-counterfeiting, and Others
  • 4.3: European Wine Label Gravure Market
    • 4.3.1: European Market by Type: Ordinary , Deep , Multi-layer , and Others
    • 4.3.2: European Market by Application: Liquor Packaging, Wine Information Anti-counterfeiting, and Others
  • 4.4: APAC Wine Label Gravure Market
    • 4.4.1: APAC Market by Type: Ordinary , Deep , Multi-layer , and Others
    • 4.4.2: APAC Market by Application: Liquor Packaging, Wine Information Anti-counterfeiting, and Others
  • 4.5: ROW Wine Label Gravure Market
    • 4.5.1: ROW Market by Type: Ordinary , Deep , Multi-layer , and Others
    • 4.5.2: ROW Market by Application: Liquor Packaging, Wine Information Anti-counterfeiting, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Wine Label Gravure Market by Type
    • 6.1.2: Growth Opportunities for the Global Wine Label Gravure Market by Application
    • 6.1.3: Growth Opportunities for the Global Wine Label Gravure Market by Region
  • 6.2: Emerging Trends in the Global Wine Label Gravure Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Wine Label Gravure Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Wine Label Gravure Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Flint Group
  • 7.2: Kodak
  • 7.3: BOBST
  • 7.4: Huangshan Jinggong Gravure Cylinder
  • 7.5: Tresu Group
  • 7.6: Jiaxing Haoneng Packing
  • 7.7: KKL-europe