動画コマース市場レポート：2031年までの動向、予測、競合分析

世界の動画コマース市場の将来は、小売・Eコマース、ファッション・美容、電子機器・ガジェット、家庭・家具、飲食品、旅行・ホスピタリティの各市場における機会で有望視されています。世界の動画コマース市場は、2025年から2031年までのCAGRが30.3%で、2031年までに推定5兆936億米ドルに達すると予想されています。この市場の主な促進要因は、ライブストリーミングの増加、消費者の嗜好の進化、オンラインショッピングの増加です。

• Lucintelの予測では、プラットフォーム別では、ソーシャルメディアプラットフォームが予測期間中に最も高い成長を遂げる見込みです。
• 最終用途別では、小売・Eコマースが最も高い成長を遂げると予測されています。
• 地域別では、アジア太平洋が予測期間中に最も高い成長が見込まれます。

動画コマース市場の戦略的成長機会

動画コマースは、主要なアプリケーションにおいて大きな戦略的成長機会を提供します。これは、動画コンテンツを利用して消費者体験を向上させながら商品を販売し、ダイナミックで魅力的なショッピング環境を構築することで、ブランドが得られるさまざまなメリットを反映したものです。

• Eコマースとの統合：Eコマースサイトに動画コンテンツを追加することは、それ自体が成長機会となります。ブランドは、チュートリアル、レビュー、ライブデモを通じて、製品をより見やすく、魅力的にすることができます。これにより、豊かなショッピング体験が促進され、購買意欲が高まり、コンバージョン率が向上します。
• インフルエンサーとのコラボレーション：インフルエンサーとのコラボレーションも、動画コマースの成長を促進する優れた戦略です。魅力的な動画コンテンツを通じて、インフルエンサーは商品を真正面から宣伝することができ、ブランドの認知度を大幅に高めることができます。このようなコラボレーションにより、ブランドはインフルエンサーの信頼と信用を通じて新たな視聴者にリーチし、消費者のエンゲージメントと売上を促進することができます。
• 販売イベントのライブストリーミング：ライブストリーミングによる販売イベントは、切迫感とリアルタイムのインタラクションを生み出し、売上を押し上げます。適切なプロモーションを行うことで、こうしたイベントはオーディエンスを惹きつけ、コミュニティを形成し、即座に購買決定を促すことができます。
• オーダーメイドのショッピング体験：商品動画は、ユニークでパーソナルなショッピング体験を提供します。データ分析により、コンテンツを個人向けにカスタマイズすることができ、消費者のエンゲージメントレベルを高めることができます。パーソナライゼーションは、顧客とブランドとの関係強化につながり、信頼とロイヤリティを育み、リピート購入を増加させます。
• 新興市場への参入：新興市場は動画コマースにとって重要な成長機会です。ブランドは、インターネット接続やスマートフォンの利用率の向上を活用することで、新たに接続された消費者をターゲットにすることができます。未開拓の市場では、コンテンツを現地の嗜好に合わせることで、普及と売上を促進できます。

動画コマースにおけるこの戦略的成長機会は、ブランドの認知度やエンゲージメントを高めるために活用できます。ブランド認知キャンペーンを実施し、教育コンテンツを提供することで、これらのアプリケーションを利用する企業は、顧客ロイヤルティと売上を向上させることができます。このような積極的なアプローチが、絶えず変化する動画コマースを成功に導いています。

動画コマース市場促進要因・課題

いくつかの技術的、経済的、規制的要因が動画コマース市場に大きな影響を与えています。これらの促進要因は市場の成長見通しを増大させますが、課題はそのような成長に悪影響を及ぼす可能性があります。これらの要因を理解することは、利害関係者が移り変わる情勢を効率的にナビゲートする上で極めて重要です。

動画コマース市場を牽引する要因は以下の通りです：

• 技術の進歩：高速インターネットやスマートフォンの普及により、動画コンテンツはこれまで以上にアクセスしやすくなっています。これにより、ストリーミング技術や動画制作ツールの革新が促進され、ブランドは消費者にとって興味深く魅力的な高品質のコンテンツを制作できるようになります。その結果、消費者の体験が向上し、コンバージョン率の上昇につながり、動画コマースが好まれるショッピング方法となります。
• ソーシャルメディアとの統合：Instagram、TikTok、Facebookなどのプラットフォームが動画コンテンツに基づくショッピング機能を採用したことで、ブランドはより多くのオーディエンスにリーチし、本物で親近感のある動画体験を通じて潜在顧客と直接関わることができるようになりました。ソーシャルメディアのバイラルな性質も露出を増やし、ブランドの知名度を急速に高めるのに役立っています。
• ビジュアル・コンテンツに対する消費者の嗜好：動画コマースは、よりビジュアルでリッチな体験ソリューションへの消費者行動のシフトと一致しています。調査によると、買い物客は商品の動画コンテンツを見た後に、より高い購買意欲を示すことが示されています。その結果、動画はますますマーケティング戦略に不可欠なものとなり、エンゲージメントとコンバージョンの両方で重要な役割を果たしています。
• パーソナライゼーションとターゲティング：高度なアナリティクスにより、ブランドは高度にパーソナライズされた動画コンテンツをターゲットとする視聴者セグメントに配信することができます。ユーザーの行動に基づいてパーソナライズされたレコメンデーションは、コンテンツの関連性を高め、消費者との感情的なつながりを深めます。パーソナライゼーションは、エンゲージメント率とコンバージョン率の向上に直結します。
• インフルエンサーマーケティングの登場：インフルエンサーは、信頼できる推薦やレビューを通じて、動画コマースにおいて重要な役割を果たします。彼らの親近感はフォロワーとの信頼と信用を築き、ブランドメッセージを増幅させ、トラフィックと売上を促進します。インフルエンサーの行動喚起はフォロワーの共感を呼び、エンゲージメントとコンバージョンを高めます。

動画コマース市場の課題は以下の通りです：

• コンテンツの飽和：動画の数が増えるにつれ、マーケットプレースはいずれ飽和状態に達し、ブランドが差別化を図ることが難しくなる可能性があります。選択肢が多すぎて消費者が圧倒され、個々の動画の効果が薄れてしまう可能性があります。ブランドは、注目を集め、関心を維持するために、クオリティ、オリジナリティ、ストーリーテリングに注力する必要があると思われます。
• 規制環境への対応：動画コマースは、広告基準やデータプライバシーなど、規制の課題とともに進化しています。これらの規制に違反すると、多額の罰金が課されたり、ブランドの評判が損なわれたりする可能性があります。ブランドは、法的要件を常に認識し、遵守する必要があり、動画マーケティング戦略を定期的に監査して、遵守を確認する必要があります。
• 技術的な障壁：テクノロジーは動画商取引の機会を提供する一方で、特にリソースの限られた中小企業にとっては課題も生み出します。高品質な動画の制作にはコストがかかり、帯域幅の制限や不十分なインフラなどの技術的な問題により、効果的な競争ができない企業もあります。

技術の進歩、消費者の嗜好、ソーシャルメディアとの統合は、動画コマース市場の主要促進要因です。主な課題としては、コンテンツの飽和と規制上のハードルの克服が挙げられます。イノベーションとコンプライアンスを通じてこれらの課題を克服できるブランドは、このダイナミックな市場で成功を収めると思われます。

目次

第1章 エグゼクティブサマリー

第2章 世界の動画コマース市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界の動画コマース市場の動向（2019～2024年）と予測（2025～2031年）
• プラットフォーム別
  • ソーシャルメディアプラットフォーム
  • Eコマースプラットフォーム
  • 動画ストリーミングプラットフォーム
  • ライブストリーミングプラットフォーム
• 最終用途別
  • 小売・Eコマース
  • ファッション・ビューティー
  • 電子機器・ガジェット
  • 住宅・家具
  • 飲食品
  • 旅行・ホスピタリティ
  • その他

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別
• 北米
• 欧州
• アジア太平洋
• その他地域

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • プラットフォーム別
  • 最終用途別
  • 地域別
• 世界の動画コマース市場における新たな動向
• 戦略分析
  • 新製品開発
  • 世界の動画コマース市場のキャパシティ拡大
  • 世界の動画コマース市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Alibaba
• Shopify
• Amazon.com
• Alphabet
• Wayfair
• Bambuser
• Channelize.io
• Firework
• LiSA Social Commerce
• BuyWith

The future of the global video commerce market looks promising with opportunities in the retail & e-commerce, fashion & beauty, electronic & gadget, home & furniture, food & beverage, and travel & hospitality markets. The global video commerce market is expected to reach an estimated $5093.6 billion by 2031 with a CAGR of 30.3% from 2025 to 2031. The major drivers for this market are a rise in live streaming, evolving consumer preferences, and increased online shopping.

• Lucintel forecasts that, within the platform category, the social media platform is expected to witness the highest growth over the forecast period.
• Within the end-use category, retail & e-commerce is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Video Commerce Market

Emerging trends, such as those impacting consumer interaction and buying behavior, are constantly shaping the video commerce market. The business world is constantly evolving with technological change and changing the needs of consumers, and these emerging trends will be crucial in helping define future shopping landscapes.

• More Wide Adoption of Streaming: Live streaming has evolved to make video commerce a feature that enables interaction in real-time between brands and consumers. This increases levels of engagement and creates urgency, which boosts conversion rates. Brands are investing in live events for product presentation and tapping into influencer partnerships to drive participation and sales.
• Inclusion of Augmented Reality: Augmented reality provides a futuristic shopping experience as it empowers customers to see how the product will look in a space. This enhances customers' confidence in making their buying decisions. By implementing AR features in their video content, brands are likely to significantly increase engagement rates, satisfaction, and the possibility of conversion while reducing returns.
• AI Personalization: AI-based personalization is gathering pace, enabling brands to personalize video content based on consumer preferences and behavior. This creates a better user experience and allows brands to bond more closely with their consumers. Personalized recommendations and targeted advertising through video can reach higher engagement levels and boost sales outcomes.
• Rising Social Commerce: Social commerce is gaining momentum with the integration of shopping capabilities on platforms like Instagram and TikTok. This smoothens the buying process by enabling direct purchases from video content. As consumers increasingly shop on social media platforms, brands are aligning their video strategies to reach that growing audience.
• User-generated Content: Consumers perceive reviews from their peers as much more authentic than advertisements. User-generated content has emerged as a key driver for video commerce. Brands are encouraging customers to share their experiences on video, establishing a real connection with them. Not only does this enhance brand loyalty, but it also leads to engagement, as it speaks directly to potential buyers.

Video commerce is changing the way consumers shop and connect with brands. Business engagement and conversion are improving through live streaming, shoppable content, influencer collaborations, personalization, and integration with social media. It is building toward a more immersive, interactive shopping experience.

Recent Developments in the Video Commerce Market

Various exciting developments are happening across the video commerce market, changing the way brands interact with consumers. These developments show an upward trajectory, presenting wider possibilities with more insightful experiences and new, innovative uses of technology.

• Shoppable videos: The trend of shoppable videos has left a lasting impact and become a normal feature. It allows viewers to make purchases in real time within the video. This smoothens the buying process and enhances the consumer experience, leading to a boost in sales. Retailers are increasingly embracing this trend as it aligns with the seamlessness trend of shopping online.
• Live shopping events are the way forward: Live shopping events have been widely followed recently, allowing brands to engage with audiences in real time. These events create urgency and excitement, which have proven profitable for sales. In many cases, companies are using influencers to host such events, establishing credibility and connecting better with the audience. These events have changed traditional shopping paradigms.
• Better analytics: The core benefits derived from advanced analytics tools in video commerce can be illustrated by the fact that they provide a better understanding of consumer behavior. This enables more effective targeting and personalization, improving marketing strategies. Data is used as an optimization tool for content delivery, significantly improving engagement and conversion.
• Cross-platform integration: Cross-platform integration is evolving, enabling brands to deliver video shopping experiences across multiple social media and e-commerce platforms. This increases reach and engagement since users can interact with brands on more than one medium. Strategies that capture diverse audiences are essential for maximizing sales.
• Investment in technology: Video technology, including AR and VR, is receiving significant investment. Brands are leveraging these technologies to enrich consumer experiences and enhance their brand presence in the competitive market. Immersive shopping experiences help companies grow sales, increase engagement, and build brand loyalty.

Recent video commerce innovations will manifest the changes in shopping behaviors and brand strategies. Companies are enhancing customer engagement and sales through advanced analytics, the adoption of augmented reality, mobile optimization, subscription models, and multi-channel distribution. These changes lead to a more connected and innovative shopping experience.

Strategic Growth Opportunities for Video Commerce Market

Video commerce offers significant strategic growth opportunities in key applications. This reflects the various benefits that brands can accrue by using video content to enhance the consumer experience while selling products, creating a dynamic and engaging shopping environment.

• E-commerce integration: Adding video content to e-commerce sites presents a growth opportunity in itself. Brands can make products more visible and engaging through tutorials, reviews, and live demos. This fosters a richer shopping experience, brings people closer to making confident purchases, and leads to higher conversion rates.
• Influencer collaborations: Influencer collaborations are another excellent strategy that drives video commerce growth. Through attractive video content, influencers can authentically promote products, significantly increasing brand visibility. These collaborations help brands reach new audiences through influencers' trust and credibility, driving consumer engagement and sales.
• Live streaming sales events: Live streaming sales events create a sense of urgency and real-time interaction, boosting sales. With proper promotion, these events can engage audiences, build community, and encourage immediate purchasing decisions.
• Tailored shopping experience: Product videos provide unique, personal shopping experiences. Data analytics allows content to be customized for individuals, raising consumer engagement levels. Personalization leads to stronger relationships between customers and brands, fostering trust and loyalty, and increasing repeat purchases.
• Entering emerging markets: Emerging markets present critical growth opportunities for video commerce. Brands can target newly connected consumers by leveraging increased internet connectivity and smartphone usage. In untapped markets, adoption and sales can be driven by adapting content to local preferences.

This strategic growth opportunity in video commerce can be capitalized on to build brand recognition and engagement. By running brand awareness campaigns and offering educational content, businesses using these applications are likely to increase customer loyalty and sales. This proactive approach is driving success in the constantly changing video commerce landscape.

Video Commerce Market Driver and Challenges

Several technological, economic, and regulatory factors significantly affect the video commerce market. These drivers augment the growth prospects of the market; however, challenges could adversely impact such growth. Understanding these factors is critical for stakeholders to navigate the shifting landscape efficiently.

The factors driving the video commerce market include:

• Technological advancements: With high-speed internet and smartphones, video content is now more accessible than ever. This stimulates innovation in streaming technologies and video production tools, empowering brands to create high-quality content that is interesting and appealing to consumers. As a result, the consumer experience improves, leading to higher conversion rates and making video commerce a preferred shopping method.
• Social media integration: Adoption of shopping features based on video content by platforms like Instagram, TikTok, and Facebook has opened doors for brands to reach wider audiences and directly engage with potential customers through authentic and relatable video experiences. The viral nature of social media also increases exposure, helping brands grow their visibility quickly.
• Consumer preference for visual content: Video commerce aligns with the shift in consumer behavior toward more visual and rich experience solutions. Studies have shown that shoppers exhibit greater purchase intent after seeing video content of products. As a result, video is becoming increasingly integral to marketing strategies, playing a crucial role in both engagement and conversion.
• Personalization and targeting: Advanced analytics help brands deliver highly personalized video content to targeted audience segments. Personalized recommendations based on user behavior increase the relevance of content, deepening emotional connections with consumers. Personalization directly improves both engagement and conversion rates.
• Emergence of influencer marketing: Influencers play a key role in video commerce through authentic endorsements and reviews. Their relatability builds trust and credibility with followers, amplifying the brand message and driving traffic and sales. The calls-to-action from influencers resonate with their followers, increasing engagement and conversion.

Challenges in the video commerce market are:

• Saturation of content: As the number of videos increases, the marketplace may eventually reach saturation, making it difficult for brands to differentiate themselves. This could overwhelm consumers with too many options, diluting the effectiveness of individual videos. Brands will need to focus on quality, originality, and storytelling to capture attention and maintain interest.
• Compliance with the regulatory environment: Video commerce evolves alongside regulatory challenges, including advertising standards and data privacy. Breaching these regulations can result in hefty fines or damage to a brand's reputation. Brands must remain aware of and compliant with legal requirements, periodically auditing their video marketing strategies to ensure adherence.
• Technical barriers: While technology presents opportunities for video commerce, it also creates challenges, particularly for small businesses with limited resources. The production of high-quality videos can be costly, and technical issues such as bandwidth limitations or inadequate infrastructure may prevent some companies from competing effectively.

Technological advancements, consumer preferences, and social media integration are key drivers for the video commerce market. The main challenges include overcoming content saturation and regulatory hurdles. Brands that can navigate these challenges through innovation and compliance will thrive in this dynamic market.

List of Video Commerce Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies video commerce companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the video commerce companies profiled in this report include-

• Alibaba
• Shopify
• Amazon.com
• Alphabet
• Wayfair
• Bambuser
• Channelize.io
• Firework
• LiSA Social Commerce
• BuyWith

Video Commerce by Segment

The study includes a forecast for the global video commerce market by platform, end use, and region.

Video Commerce Market by Platform [Analysis by Value from 2019 to 2031]:

• Social Media Platforms
• E-commerce Platforms
• Video Streaming Platforms
• Live Streaming Platforms

Video Commerce Market by End Use [Analysis by Value from 2019 to 2031]:

• Retail & E-Commerce
• Fashion & Beauty
• Electronics & Gadgets
• Home & Furniture
• Food & Beverage
• Travel & Hospitality
• Others

Video Commerce Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Video Commerce Market

Video content integration is rising across the video commerce market, with companies across regions incorporating video content to offer better online shopping experiences and boost sales.

• United States: Live shopping events have become increasingly popular in the U.S., with more retailers, including Walmart and Target, hosting interactive sessions. Brand-influencer collaborations are growing more common. Shoppable videos on TikTok are gaining popularity, transforming basic marketing into a shopper experience.
• China: Video commerce through Douyin, Kuaishou, and live shopping is developing rapidly in China. This cultural phenomenon has boosted sales, and brands are using AI to differentiate their personalizations. Influencer marketing continues to play a key role, as consumer trust and involvement with products remain paramount.
• Germany: Video commerce in Germany focuses on sustainability and authenticity. This has led to an increase in video content across brands' online channels, with a continuous communication of product information. Influencer collaborations build credibility, while user-generated content has become increasingly important in reaching environmentally conscious consumers.
• India: Video commerce is growing significantly in India, especially among younger consumers. E-commerce companies like Flipkart and Amazon are investing in live shopping features. The rise of local content is making video shopping more accessible to a wide range of linguistic and cultural groups, supporting market penetration.
• Japan: Technology remains the driving force behind video commerce in Japan. Brands are leveraging augmented reality (AR) and virtual reality (VR) to enhance customer experiences. Live shopping is rapidly growing, and companies are focusing on integrating video content effectively across social media platforms to cater to digitally savvy consumers.

Features of the Global Video Commerce Market

Market Size Estimates: Video commerce market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Video commerce market size by platform, end use, and region in terms of value ($B).

Regional Analysis: Video commerce market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, end use, and regions for the video commerce market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the video commerce market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the video commerce market by platform (social media platforms, e-commerce platforms, video streaming platforms, and live streaming platforms), end use (retail & e-commerce, fashion & beauty, electronics & gadgets, home & furniture, food & beverage, travel & hospitality, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Video Commerce Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Video Commerce Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Video Commerce Market by Platform
  • 3.3.1: Social Media Platforms
  • 3.3.2: E-commerce Platforms
  • 3.3.3: Video Streaming Platforms
  • 3.3.4: Live Streaming Platforms
• 3.4: Global Video Commerce Market by End Use
  • 3.4.1: Retail & E-commerce
  • 3.4.2: Fashion & Beauty
  • 3.4.3: Electronics & Gadgets
  • 3.4.4: Home & Furniture
  • 3.4.5: Food & Beverage
  • 3.4.6: Travel & Hospitality
  • 3.4.7: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Video Commerce Market by Region
• 4.2: North American Video Commerce Market
  • 4.2.1: North American Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
  • 4.2.2: North American Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
• 4.3: European Video Commerce Market
  • 4.3.1: European Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
  • 4.3.2: European Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
• 4.4: APAC Video Commerce Market
  • 4.4.1: APAC Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
  • 4.4.2: APAC Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
• 4.5: ROW Video Commerce Market
  • 4.5.1: ROW Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
  • 4.5.2: ROW Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Video Commerce Market by Platform
  • 6.1.2: Growth Opportunities for the Global Video Commerce Market by End Use
  • 6.1.3: Growth Opportunities for the Global Video Commerce Market by Region
• 6.2: Emerging Trends in the Global Video Commerce Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Video Commerce Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Video Commerce Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Alibaba
• 7.2: Shopify
• 7.3: Amazon.com
• 7.4: Alphabet
• 7.5: Wayfair
• 7.6: Bambuser
• 7.7: Channelize.io
• 7.8: Firework
• 7.9: LiSA Social Commerce
• 7.10: BuyWith