液体式防蚊剤市場レポート：動向、予測、競合分析 (2031年まで)

世界の液体式防蚊剤市場の将来性は、一般人口層市場と特殊人口層市場に機会がありそうです。世界の液体式防蚊剤市場は、2025年から2031年にかけてCAGR 5.2%で成長すると予測されています。この市場の主な促進要因は、蚊が媒介する疾病の蔓延の増加、効果的な防蚊剤の必要性に対する意識の高まり、環境に優しく持続可能な防蚊剤に対する需要の高まりです。

• Lucintelの予測では、種類別ではレモンユーカリが、様々な蚊の種類に対してより長持ちし、より広範囲に防御できることから、予測期間中に最も高い成長が見込まれます。
• 用途別では、乳幼児、妊娠中の女性、敏感肌の人など、弱い立場にある人々に対する特別なニーズへの認識が高まっていることから、特殊人口層がより高い成長を遂げると予想されます。
• 地域別では、北米が予測期間中最大の地域であり続けると思われます。

液体式防蚊剤市場の戦略的成長機会

消費者ニーズの変化、絶え間ない技術革新、健康と持続可能性に対する意識の高まりにより、液体式防蚊剤は様々な用途で戦略的な成長機会を得ています。

• 都市化の進展：都市部の拡大により、蚊の活動が活発化しています。このため、効果的で使いやすい革新的な蚊の駆除ソリューションへのニーズが高まっており、液体式防蚊剤の市場機会が都市部で生まれています。持続性のある製品は特に需要が高いです。
• ナチュラル・オーガニック市場の出現：ナチュラル・オーガニック製品に対する消費者のニーズの高まりは、植物由来の有効成分をベースとした防蚊剤を製造・販売する企業にとって新たな機会を生み出します。この動向は、健康や環境に対する意識の高まりに対応するものであり、天然忌避剤の販売に特化したセグメントを形成しています。
• 新興市場の拡大：蚊が媒介する病気が一般的な新興市場にはチャンスがあります。企業は、現地のニーズに合わせた製品をこれらの市場に投入することで、世界のプレゼンスを拡大しながら、より手頃な価格で製品を提供することができます。
• パーソナルケア製品との統合：防蚊剤の成長が期待される分野のひとつに、パーソナルケア製品との融合があります。肌の保湿や日焼け防止をしながら蚊を防ぐ多機能製品は、付加価値を求める消費者を惹きつける可能性があります。
• 技術進歩：スマート散布システムや超音波忌避剤などの技術開発により、防蚊剤に差別化の機会が生まれます。こうした技術に投資・開発する企業は、最先端のソリューションを提供することで市場シェアを獲得することができます。

液体式防蚊剤市場の戦略的開拓を促す成長機会には、都市化、自然市場、新興国市場、パーソナルケア統合、技術進歩などがあります。これらの機会は、業界がいかに消費者の需要の変化に適応し、効果的な蚊の駆除のための代替手段を追求しているかを浮き彫りにします。

液体式防蚊剤市場の促進要因・課題

液体式防蚊剤市場は、先端技術、規制圧力、消費者の嗜好の変化など、様々な要因や課題によって牽引されています。これらの要素を理解することは、市場で適切な戦略を立てるために不可欠です。

液体式防蚊剤市場を牽引する要因は以下の通りです：

• 蚊が媒介する病気に対する意識の高まり：マラリアやデング熱などの病気の流行が消費者の意識を高め、効果的な蚊よけ剤への需要を促進しています。人々が自分の身を守るために信頼できる解決策を求める中、忌避剤製剤の市場成長と技術革新が見られます。
• 製剤と技術の向上：製剤の技術的進歩や改良により、防蚊剤の効能が向上し、使い勝手がよくなっています。新しいデリバリーシステム、天然成分、より長持ちする製品が市場を牽引し、顧客満足度を高めています。
• 天然製品への関心の高まり：天然製品やオーガニック製品を使用する傾向の高まりは、大きな影響力を持っています。消費者は、合成化学物質が環境に与える影響への懸念から、天然成分から作られた製品への関心を高めており、これが天然防蚊剤の需要増につながっています。

液体式防蚊剤市場の課題は以下の通り：

• 規制と安全基準：規制と安全基準：厳しい規制と安全基準を満たす必要があるため、製造業者にとって課題となる可能性があります。そのため、成分の安全性、有効性、環境への影響を確保するための継続的な投資と技術革新が必要となります。
• 市場の飽和と競合：市場は多数の製品やブランドで飽和状態にあり、激しい競争が生じています。このような競合環境では、企業がブランドを差別化する余地は限られており、イノベーションと強力な価値提案の開発の必要性が浮き彫りになっています。
• 消費者の懐疑心と有効性への懸念：消費者の中には、防蚊剤、特に天然成分や新製法の防蚊剤の効果に懐疑的な人もいます。透明性のあるコミュニケーションと有効性に関する根拠に基づいた主張を通じて消費者の信頼を築くことが重要です。

液体式防蚊剤市場の主な促進要因は、蚊が媒介する病気に対する認識、技術の進歩、天然製品への関心、都市化、可処分所得の増加です。しかし、規制の問題、市場の飽和、消費者の懐疑心といった課題を克服することは、継続的な成長を達成し、消費者の進化するニーズに応えるために不可欠です。

目次

第1章 エグゼクティブサマリー

第2章 世界の液体式防蚊剤市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界の液体式防蚊剤市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界の液体式防蚊剤市場：種類別
  • シトロネラオイル
  • ゲラニオールオイル
  • レモンユーカリ
  • その他
• 世界の液体式防蚊剤市場：用途別
  • 一般人口層
  • 特別人口層
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界の液体式防蚊剤市場：地域別
• 北米の液体式防蚊剤市場
• 欧州の液体式防蚊剤市場
• アジア太平洋の液体式防蚊剤市場
• その他地域の液体式防蚊剤市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の液体式防蚊剤市場の成長機会：種類別
  • 世界の液体式防蚊剤市場の成長機会：用途別
  • 世界の液体式防蚊剤市場の成長機会：地域別
• 世界の液体式防蚊剤市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の液体式防蚊剤市場の生産能力拡大
  • 世界の液体式防蚊剤市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Reckitt Benckiser
• Spectrum Brands
• 3M
• Zhongshan LANJU
• Godrej Household
• Tender
• Dainihon Jochugiku
• Coleman
• Manaksia
• Omega Pharma

The future of the global liquid mosquito repellent market looks promising with opportunities in the general population and special population markets. The global liquid mosquito repellent market is expected to grow with a CAGR of 5.2% from 2025 to 2031. The major drivers for this market are the rising prevalence of mosquito-borne diseases, heightened awareness about the need for effective mosquito repellents, and growing demand for eco-friendly and sustainable mosquito repellent.

• Lucintel forecasts that, within the type category, lemon eucalyptus is expected to witness the highest growth over the forecast period due to its longer-lasting and broader protection against various mosquito species.
• Within the application category, the special population is expected to witness higher growth due to growing awareness of specific needs for vulnerable groups like infants, pregnant women, and people with sensitive skin.
• In terms of region, North America will remain the largest region over the forecast period.

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Emerging Trends in the Liquid Mosquito Repellent Market

Liquid mosquito repellent is one of the emerging trends in consumer preferences, technological advancements, health, and environmental sustainability. These trends are reshaping the market by driving innovation and improving product offerings.

• Natural and organic formulations: There is increasing demand for natural and organic repellents. A growing number of consumers prefer products with plant-based ingredients such as citronella, eucalyptus, and neem. These formulations are perceived as safer and more eco-friendly.
• Eco-friendly packaging: More companies are embracing sustainability, which is reflected in their packaging choices. Eco-friendly packaging solutions, including recyclable, biodegradable, and reduced-plastic options, are becoming more common. These changes appeal to environmentally conscious consumers and are also driven by stricter regulations on waste management.
• Improved efficacy and duration: Innovations are enhancing the efficacy and duration of mosquito repellents. Time-release and controlled-release formulations are currently under development to provide longer-lasting protection with fewer applications. This trend addresses the higher demand for solutions in high-risk areas.
• Multifunctional products: Interest in multifunctional repellents, which combine mosquito protection with other benefits, is increasing. Products that also offer skin moisturizing, sun protection, or pleasant fragrances are gaining popularity among value-seeking and time-constrained consumers.
• Improvements in delivery systems: Technological innovations are enhancing the performance of mosquito repellents. New ideas, such as ultrasonic repellents and advanced spray mechanisms, are being studied to improve effectiveness and user comfort. These technologies aim to provide more precise and efficient methods of repellent application.

Natural formulations, eco-friendly packaging, increased efficacy, multifunctional products, and technological innovations are emerging trends that are reshaping the liquid mosquito repellent market. These trends indicate safer, more sustainable, and user-friendly solutions for evolving consumer needs.

Recent Developments in the Liquid Mosquito Repellent Market

Recent trends in the liquid mosquito repellent market contribute to the development of product formulations, technologies involved, and consumer preferences. These factors drive the growth of the market and encourage a more innovative approach to meeting diverse needs while increasing user satisfaction.

• Natural Ingredients Introduction: More natural ingredients, such as citronella and eucalyptus, are increasingly being introduced in mosquito repellents. These nature-based alternatives have gained momentum among consumers seeking safer, chemical-free products. This shift has been driven by increased awareness of the environmental impact of synthetic chemicals.
• Improvement in Delivery Systems: New delivery systems, such as advanced spray mechanisms and time-release formulations, are making mosquito repellents more effective and easier to apply. These innovations offer longer-lasting protection and more efficient application, addressing the need for durable and user-friendly solutions.
• Eco-Friendly Packaging: One area of significant growth is eco-friendly packaging. In general, the market is experiencing an increasing trend toward the use of eco-friendly packaging methods. Firms are focusing on recyclable and biodegradable materials to meet the growing customer demand for environmentally sustainable products. This development aligns with broader environmental goals and regulatory requirements for reducing plastic waste.
• Expansion of Multi-Functional Products: Insect repellents with multiple functions, such as mosquito repellents that also offer skincare or sun protection, are gaining momentum. This trend responds to consumer demand for added benefits in products and enhances the value of mosquito repellents, offering more compelling reasons for consumers to purchase such products.

The demand for liquid mosquito repellents is likely to be driven by developments in natural ingredients, delivery systems, eco-friendly packaging, and multi-functional products, along with technological innovations. These trends reflect changing consumer preferences and the growth of industries responding to environmental and health concerns.

Strategic Growth Opportunities for Liquid Mosquito Repellent Market

Changing consumer needs, continuous technological innovations and growing health and sustainability awareness have created several strategic growth opportunities for liquid mosquito repellents in various applications.

• Growing urbanization: Urban areas are expanding, leading to an increase in mosquito activity. This creates opportunities for liquid mosquito repellents in urban areas, where growth is occurring and there is an increasing need for innovative mosquito control solutions that are effective and easy to use. Long-lasting protection products are especially in demand.
• Emergence of natural and organic markets: The growing consumer demand for natural and organic products creates new opportunities for companies to manufacture and sell mosquito repellents based on plant-based active ingredients. This trend corresponds to increased health and environmental awareness, thus creating a special segment for the sale of natural repellents.
• Emerging market expansion: There are opportunities in emerging markets where mosquito-borne diseases are common. Companies can venture into these markets with products tailored to local needs, making them more affordable while expanding their global presence.
• Integration with personal care products: One area where the growth of mosquito repellents is expected is in their integration with personal care products. Multi-functional products that offer mosquito protection while moisturizing the skin or providing sun protection may attract consumers who seek added value.
• Technological advancements: The development of technologies such as smart dispensing systems and ultrasonic repellents opens up opportunities for product differentiation in mosquito repellent products. Companies that invest in and develop these technologies can capture market share by offering state-of-the-art solutions.

The growth opportunities that drive strategic development in the liquid mosquito repellent market include urbanization, natural markets, emerging regions, personal care integration, and technological advancements. These opportunities highlight how well the industry adapts to changes in consumer demands and pursues alternatives for effective mosquito control.

Liquid Mosquito Repellent Market Driver and Challenges

The liquid mosquito repellent market is driven by various factors and challenges, including advanced technology, regulatory pressures, and shifting consumer preferences. Understanding these elements is essential for developing a proper maneuvering strategy in the market.

The factors responsible for driving the liquid mosquito repellent market include:

• Increased Awareness about Mosquito-Borne Diseases: The prevalence of diseases such as malaria and dengue has created awareness among consumers, fueling demand for effective mosquito repellents. As people seek reliable solutions to protect themselves, market growth and innovation in repellent formulations have been observed.
• Improvement in Formulation and Technology: Technical advancements and improvements in formulations have enhanced the efficacy of mosquito repellents, making them more convenient to use. New delivery systems, natural ingredients, and longer-lasting products are driving the market and increasing customer satisfaction.
• Growing Interest in Natural Products: The growing trend towards using natural and organic products is a significant influencer. Consumers are increasingly interested in products made from natural ingredients due to concerns about the environmental impact of synthetic chemicals, which has led to a rise in demand for natural mosquito repellents.

Challenges in the liquid mosquito repellent market include:

• Regulatory and Safety Standards: The need to meet stringent regulatory and safety standards may pose challenges for manufacturers. This requires continuous investment and innovation to ensure the safety, efficacy, and environmental impact of ingredients.
• Market Saturation and Competition: The market has become saturated with numerous products and brands, creating intense competition. This leaves limited room for companies to differentiate their brands in such a competitive environment, highlighting the need for innovation and the development of strong value propositions.
• Consumer Skepticism and Efficacy Concerns: Some consumers remain skeptical about the effectiveness of mosquito repellents, especially those made from natural ingredients or new formulations. Building consumer trust through transparent communication and evidence-based claims about efficacy is crucial.

The key drivers for the liquid mosquito repellent market are awareness of mosquito-borne diseases, technological advancements, interest in natural products, urbanization, and increased disposable income. However, overcoming challenges such as regulatory issues, market saturation, and consumer skepticism is essential for achieving continuous growth and meeting consumers' evolving needs.

List of Liquid Mosquito Repellent Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies liquid mosquito repellent companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the liquid mosquito repellent companies profiled in this report include-

• Reckitt Benckiser
• Spectrum Brands
• 3M
• Zhongshan LANJU
• Godrej Household
• Tender
• Dainihon Jochugiku
• Coleman
• Manaksia
• Omega Pharma

Liquid Mosquito Repellent by Segment

The study includes a forecast for the global liquid mosquito repellent market by type, application, and region.

Liquid Mosquito Repellent Market by Type [Analysis by Value from 2019 to 2031]:

• Citronella Oil
• Geraniol Oil
• Lemon Eucalyptus
• Others

Liquid Mosquito Repellent Market by Application [Analysis by Value from 2019 to 2031]:

• General Population
• Special Population
• Others

Liquid Mosquito Repellent Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Liquid Mosquito Repellent Market

The liquid mosquito repellent market has been continuously evolving under the influence of increasing awareness of mosquito-borne diseases, technological advancements, and changing consumer preferences. Recent developments reflect innovations in formulation, distribution, and regulation to meet diverse needs across different regions. Below is a discussion of the latest trends and developments in the United States, China, Germany, India, and Japan.

• United States: There is a greater emphasis on natural and DEET-free formulations in the U.S. due to growing health awareness. Companies are launching repellents with plant-based active ingredients such as citronella and eucalyptus oil. In addition, improvements in delivery systems, such as pump sprays and aerosols, make it much easier for consumers to use the products and also enhance their efficiency. There is also a push for eco-friendly packaging.
• China: The urbanization rate is growing, and diseases transmitted by mosquitoes are spreading rapidly. As a result, the demand for liquid mosquito repellents is rising in the Chinese market. Product development has focused on providing long-lasting effectiveness, incorporating additional benefits such as moisturizing agents, and investing in research and development to enhance efficacy and safety.
• Germany: The German market is increasingly leaning toward eco-friendly and organic repellents. New product launches include those with biodegradable ingredients and sustainable packaging. Innovations are also evident in formulations designed for long-lasting protection with minimal environmental impact. Regulatory standards on safety and effectiveness are driving these developments.
• India: The liquid mosquito repellent market is booming due to high mosquito activity and increased consumer awareness. Innovations focus on more effective formulations and greater affordability for all socio-economic segments. Additionally, there is a growing trend of using repellents that offer added benefits related to skin nourishment and pleasant fragrances.
• Japan: In Japan, high-tech mosquito repellents with improved protection are exhibiting growth. Additionally, time-release mechanisms, advanced formulations, and more are being incorporated into various products. A noticeable trend in the market is the increasing use of traditional Japanese ingredients, such as Japanese peppermint and citronella, which are famous for their mosquito-repelling properties.

Features of the Global Liquid Mosquito Repellent Market

Market Size Estimates: Liquid mosquito repellent market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Liquid mosquito repellent market size by type, application, and region in terms of value ($B).

Regional Analysis: Liquid mosquito repellent market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the liquid mosquito repellent market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the liquid mosquito repellent market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the liquid mosquito repellent market by type (citronella oil, geraniol oil, lemon eucalyptus, and others), application (general population, special population, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Liquid Mosquito Repellent Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Liquid Mosquito Repellent Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Liquid Mosquito Repellent Market by Type
  • 3.3.1: Citronella Oil
  • 3.3.2: Geraniol Oil
  • 3.3.3: Lemon Eucalyptus
  • 3.3.4: Others
• 3.4: Global Liquid Mosquito Repellent Market by Application
  • 3.4.1: General Population
  • 3.4.2: Special Population
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Liquid Mosquito Repellent Market by Region
• 4.2: North American Liquid Mosquito Repellent Market
  • 4.2.1: North American Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
  • 4.2.2: North American Market by Application: General Population, Special Population, and Others
• 4.3: European Liquid Mosquito Repellent Market
  • 4.3.1: European Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
  • 4.3.2: European Market by Application: General Population, Special Population, and Others
• 4.4: APAC Liquid Mosquito Repellent Market
  • 4.4.1: APAC Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
  • 4.4.2: APAC Market by Application: General Population, Special Population, and Others
• 4.5: ROW Liquid Mosquito Repellent Market
  • 4.5.1: ROW Market by Type: Citronella Oil, Geraniol Oil, Lemon Eucalyptus, and Others
  • 4.5.2: ROW Market by Application: General Population, Special Population, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Type
  • 6.1.2: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Application
  • 6.1.3: Growth Opportunities for the Global Liquid Mosquito Repellent Market by Region
• 6.2: Emerging Trends in the Global Liquid Mosquito Repellent Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Liquid Mosquito Repellent Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Liquid Mosquito Repellent Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Reckitt Benckiser
• 7.2: Spectrum Brands
• 7.3: 3M
• 7.4: Zhongshan LANJU
• 7.5: Godrej Household
• 7.6: Tender
• 7.7: Dainihon Jochugiku
• 7.8: Coleman
• 7.9: Manaksia
• 7.10: Omega Pharma