観賞用種子市場レポート：2031年までの動向、予測、競合分析

世界の観賞用種子市場の将来は、屋外農園、屋内農園、花卉栽培市場に機会があると考えられます。世界の観賞用種子市場は、2025～2031年にかけてCAGR 7.2％で成長すると予想されます。この市場の主要促進要因は、都市化とガーデニングへの関心の高まり、観賞用種子の販売を後押しする造園・園芸産業の拡大、家庭菜園とDIY造園プロジェクトの人気の高まりです。

• Lucintelの予測では、タイプ別では一年草の種子が予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、屋外農場が最も高い成長が見込まれています。
• 地域別では、アジア太平洋が予測期間中に最も高い成長が見込まれます。

観賞用種子市場の戦略的成長機会

観賞用種子市場は、顧客の嗜好の変化や市場動向に起因するところが大きく、様々な用途でいくつかの戦略的成長機会があります。

• 家庭園芸の拡大：家庭園芸が普及するにつれ、大きな成長機会がもたらされます。このため、企業は広範なポートフォリオを構築し、スペースに制約のある地域向けのオプションなど、ガーデニングに適したさまざまな種類の観賞用種子を提供することができます。
• 都市景観プロジェクト：都市化の進展により都市景観プロジェクトが拡大し、都市部を美化する観賞用種子の市場が形成されています。このため、自治体や商業造園産業に特化した製品ラインを提供する機会があります。
• サステイナブル製品ライン：エコフレンドリー実践を促進する環境意識の高い顧客からの売上増につながります。この戦略は、世界の持続可能性の需要に沿うものであり、競争の激しい市場で製品のニッチを作り出すのに役立ちます。
• カスタマイズ型種子ソリューション：近代的な植物品種や植物成長の改良など、独自の種子ソリューションによって顧客の要求に応えることは、成長の可能性をもたらします。ニッチ市場で販売することで、顧客満足度と顧客維持率を高めることができます。
• 世界市場の拡大：これは、企業を新しい市場に導入することにより、観賞用種子の成長を促進します。現在の動向を評価すると、さまざまな地域で観賞用植物への関心が高まっていることがわかる。

こうした成長機会により、観賞用種子市場は進化し、革新と拡大のための新たな道をもたらします。こうした機会を活用する企業は、競争上の優位性を獲得し、さらなる収益源へのアクセスを得る。

観賞用種子市場の促進要因・課題

観賞用種子市場には、技術の進歩、効果的な経済状況、規制の変化などの市場の促進要因・課題があります。

観賞用種子市場を牽引する要因は以下の通りです。

• 庭に対する欲求の増加：ガーデニングへの欲求の高まり：レクリエーション的なガーデニングや現在のファッション動向による欲求の高まりが、観賞用種子の需要を促進しています。このような消費者の関心の高まりは、種子品種の革新を促すと同時に、市場の成長を向上させています。
• 技術の進歩：品質育種技術や遺伝子組み換え種子など、種子技術の開発は種子の品質と性能を向上させています。このような技術革新は、消費者の様々なニーズを満たすと同時に、市場での競争を強化するのに役立っています。
• 持続可能性の動向：環境保護への関心が高まっており、その結果、持続可能で有機的な観賞用種子の需要が高まっています。市場に目を向けると、消費者はエコフレンドリー製品を開発・提供することを非常に重要視していることがわかる。
• 都市化：現在の世界の都市化の動向は、狭い空間や都市環境を対象とする観賞用種子に機会を提供しています。このような都市化の進展は、都市園芸での使用に最適な、より小型で汎用性の高い種子品種に対するニーズを生み出しています。
• eコマースの増加：eコマースプラットフォームの拡大も、観賞用種子をより多くの消費者に発表することで、こうした市場へのアクセスを効率的かつ効果的に広げています。観賞用種子のほとんどはこうしたオンラインチャネルを通じて販売されており、観賞用種子を広く市場に普及させる上で人気を博しています。

観賞用種子市場における課題は以下のとおりです。

• 規制上のハードル：種子の生産と取引に関する規制を理解し遵守することは困難です。地理的に異なる地域での規制遵守は、市場へのアクセスを制限し、営業経費を増大させる可能性があります。
• 気候変動：気候の変化も栽培条件に影響し、種子の入手可能性と品質に関する現状を変える可能性があります。従って、効率的で安定した大量生産を可能にする一定のプラクティスを、市場の状況に合わせて維持することが重要です。
• 市場競争：競合する種子品種やその他の観賞用製品は、価格やマーケティングに大きな圧力をかける。企業は、製品の特徴だけでなく、新たな競争戦略の実施を余儀なくされます。

これらすべての促進要因・課題は、観賞用種子市場にとって重要であり、その進化を決定します。市場力学の中で効果的に競争するためには、利害関係者がこのような要因に適切に対処することが不可欠です。

目次

第1章 エグゼクティブサマリー

第2章 世界の観賞用種子市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 産業の促進要因と課題

第3章 2019～2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界の観賞用種子市場の動向（2019～2024年）と予測（2025～2031年）
• タイプによる世界の観賞用種子市場
  • 一年生種子
  • 二年生種子
  • 多年生種子
• 用途による世界の観賞用種子市場
  • 屋外農場
  • 屋内農場
  • 花卉栽培
  • その他

第4章 2019～2031年までの地域別市場動向と予測分析

• 地域の観賞用種子市場
• 北米観賞用種子市場
• 欧州の観賞用種子市場
• アジア太平洋観賞用種子市場
• その他地域観賞用種子市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • タイプによる世界の観賞用種子市場の成長機会
  • 用途による世界の観賞用種子市場の成長機会
  • 地域の観賞用種子市場の成長機会
• 世界の観賞用種子市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の観賞用種子市場の生産能力拡大
  • 世界の観賞用種子市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Sakata
• Takii Seed
• Benary
• Hem Genetics
• Pan-American Seed
• Floranova
• Farao

The future of the global ornamental seeds market looks promising with opportunities in the outdoor farm, indoor farm, and floriculture markets. The global ornamental seeds market is expected to grow with a CAGR of 7.2% from 2025 to 2031. The major drivers for this market are the increasing urbanization and interest in gardening, expansion of landscaping and horticulture industries boosting ornamental seed sales, and growing popularity of home gardening and DIY landscaping projects.

• Lucintel forecasts that, within the type category, annual seeds are expected to witness the highest growth over the forecast period.
• Within the application category, outdoor farm is expected to witness the highest growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Ornamental Seeds Market

Several emerging trends are transforming how the ornamental seeds market functions and how consumers interact within it.

• Sustainability Focus: Eco-conscious ornamental seeds are increasingly in demand. People and businesses are looking for seeds that improve rather than degrade the environment, such as drought-tolerant and organic seeds.
• Urban Gardening: The growth of urban gardening is rising as people plant ornamental plants in small spaces. This change is increasing the demand for short-stature plants that are highly productive and ideal for urban households.
• Technological Innovations: Innovations in seed technology, such as genetic engineering and enhanced breeding approaches, are improving the quality and performance of seeds. These advancements help address various market requirements and enhance productivity.
• Health and Wellness Integration: The trend of using ornamental plants in wellness and health activities is also on the rise. Seeds that prioritize health benefits over pure aesthetics, such as air-purifying attributes, are quickly gaining traction among health seekers.
• Digital Transformation: Some ornamental seed transactions are moving to e-commerce, with mobile transactions increasing. Digital sales and online marketing are enabling market expansion and providing diverse seeds to consumers.

These trends are catalyzing reform in the ornamental seeds market, with a focus on sustainability, urban gardening, and technological penetration. They represent a timeless shift towards environmental sensitivity, wellness, and digital convenience within the industry.

Recent Developments in the Ornamental Seeds Market

Market research of the ornamental seeds industry over the last few decades shows that technology, consumer preferences, and the market itself have been evolving.

• Advancement in Seed Technology: Developments in the seed industry, such as GMOs and new breeding procedures, are improving seed quality and diversity. These advancements facilitate progress through better plant characteristics and flexibility.
• Increase in Organic and Sustainable Seeds: There is a notable surge in the use of organic and sustainable methods for producing ornamental seeds. This shift has been fueled by rising environmental concerns and the public's preference for such products.
• Increasing Trend of Urban Gardening: Urban gardening is on the rise, accelerating the need for ornamental seeds that can adapt to limited spaces. This trend drives the development of smaller-sized and multifunctional seeds for urban use.
• Rise of E-commerce Sales: The market is changing due to the growth of e-commerce for selling ornamental seeds. Online platforms provide consumers with a wider range of options, enhancing product availability and market reach.
• Increased Focus on Customization: Companies are making custom ornamental seeds more accessible to consumers. Businesses offer specialized seeds to meet market demands and preferences, improving customer satisfaction.

Such innovations are influencing the ornamental seeds market by enhancing genetics, broadening market reach, and pursuing sustainability. They demonstrate the active and innovative nature of this segment, which remains in tune with technological progress and market requirements.

Strategic Growth Opportunities for Ornamental Seeds Market

The ornamental seeds market has several strategic growth opportunities across various applications, largely attributable to changing customer preferences and prevailing market trends.

• Home Gardening Expansion: As home gardening becomes popular, it presents great growth opportunities. This allows organizations to build extensive portfolios and offer various types of ornamental seeds suited for gardening, including options for space-constrained areas.
• Urban Landscaping Projects: Growth in urbanization has led to the expansion of urban landscaping projects, creating a market for ornamental seeds that beautify urban areas. This offers opportunities to target municipal and commercial landscape industries with specialized product lines.
• Sustainable Product Lines: Developing and marketing ornamental seed lines that promote eco-friendly practices can lead to increased sales from environmentally conscious customers. This strategy aligns with global sustainability demands and can help create a niche for products in a competitive market.
• Customized Seed Solutions: Meeting customers' requirements through exclusive seed solutions, such as modern plant varieties or plant growth modifications, presents growth prospects. Selling in niche markets can enhance customer satisfaction and retention.
• Global Market Expansion: This facilitates the growth of ornamental seeds by introducing companies to new markets. An assessment of current trends shows growing interest in ornamental plants in various regions, and offerings can be modified to suit local conditions and preferences.

These growth opportunities allow the ornamental seeds market to evolve, bringing new avenues for innovation and expansion. Companies that capitalize on these opportunities gain a competitive advantage and access to additional revenue streams.

Ornamental Seeds Market Driver and Challenges

The Ornamental Seeds market has its share of drivers and challenges such as advancement in technology, effectual economic conditions, and shifts in regulations, among others.

The factors responsible for driving the ornamental seeds market include:

• More Desire For Garden: Increasing desire instigated by recreational gardening and the current fashion trends propels the demand for ornamental seeds. This growing consumer interest is bettering the growth of the market while prompting innovation of the seed varieties.
• Technological Advancements: Developments in seed technology like quality breeding techniques as well as genetically modified seeds are improving the quality and performance of seeds. Such innovations assist in satisfying the various needs of consumers while strengthening the competition in the market.
• Sustainability Trends: There is increasing concern for environmental protection which in return translates into more demand for sustainable and organic ornamental seeds. Then turning to the market, it can be noticed that consumers are very fundamental center by developing and providing green products.
• Urbanization: The current global trends in urbanization are offering opportunities for ornamental seeds targeting a small or confined spaces and urban settings. This increase in urbanization is creating a need for smaller and more versatile seed varieties that are ideal for use in urban gardening.
• Increased E-commerce: Expansion of e-commerce platforms has also efficiently and effectively widened access to these markets by introducing ornamental seeds to more consumers. Most of the ornamental seeds are sold through these online channels which are gaining popularity in disseminating ornamental seeds to the wide market.

Challenges in the ornamental seeds market are:

• Regulatory Hurdles: Understanding and complying with the set regulations regarding seed production and trade can be difficult. Regulatory compliance in different geographical areas may restrict market accessibility and amplify operating expenses.
• Climate Change: Climate changes also influence growing conditions and could alter the status quo regarding the availability and quality of seeds. Therefore, it is important to keep certain practices that can enable efficient and steady intense production to market conditions.
• Market Competition: Competing seed varieties and other ornamental products put a lot of pressure on prices and marketing. Companies are forced to implement new competitive strategies as well as product features.

All these drivers and challenges are critical for the Ornamental Seeds market, and determining its evolution. It is vital for such factors to be addressed accordingly by the stakeholders in order to compete effectively in the dynamics of the market.

List of Ornamental Seeds Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies ornamental seeds companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the ornamental seeds companies profiled in this report include-

• Sakata
• Takii Seed
• Benary
• Hem Genetics
• Pan-American Seed
• Floranova
• Farao

Ornamental Seeds by Segment

The study includes a forecast for the global ornamental seeds market by type, application, and region.

Ornamental Seeds Market by Type [Analysis by Value from 2019 to 2031]:

• Annual Seeds
• Biennial Seeds
• Perennial Seeds

Ornamental Seeds Market by Application [Analysis by Value from 2019 to 2031]:

• Outdoor Farms
• Indoor Farms
• Floriculture
• Others

Ornamental Seeds Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Ornamental Seeds Market

The ornamental seeds market is evolving, with changes in structure and consumer preferences across key geographies, particularly regarding technological advancements, urbanization, and shifting competition.

• United States: In the U.S., there is a growing acceptance of ecological and indigenous ornamental seeds. Improvements in breeding strategies, combined with the rise of home gardening trends, influence growth, along with sustainable and weather-resistant varieties.
• China: The Chinese ornamental seeds market is growing as new hybrid seed varieties are developed and cultivated to better standards. Demand for diverse ornamental plants is increasing due to urban gardening and government support for green spaces.
• Germany: Germany focuses on organic and sustainable ornamental seeds due to environmental concerns. The market is shifting towards the development of low-maintenance and disease-resistant varieties aligned with the nation's green strategies.
• India: In India, the ornamental seeds market is rising due to increasing urbanization and the use of decorative plants in homes and businesses. Developments in seed technology and growth in horticultural activities contribute to market growth.
• Japan: Japan's market primarily concerns traditional and exotic ornamental seeds. Innovations in seed production and an expanding range of quality and distinctive plant varieties are enabling seed producers to explore niche markets and meet growing consumer demand.

Features of the Global Ornamental Seeds Market

Market Size Estimates: Ornamental seeds market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Ornamental seeds market size by type, application, and region in terms of value ($B).

Regional Analysis: Ornamental seeds market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the ornamental seeds market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the ornamental seeds market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the ornamental seeds market by type (annual seeds, biennial seeds, and perennial seeds), application (outdoor farms, indoor farms, floriculture, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Ornamental Seeds Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Ornamental Seeds Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Ornamental Seeds Market by Type
  • 3.3.1: Annual Seeds
  • 3.3.2: Biennial Seeds
  • 3.3.3: Perennial Seeds
• 3.4: Global Ornamental Seeds Market by Application
  • 3.4.1: Outdoor Farms
  • 3.4.2: Indoor Farms
  • 3.4.3: Floriculture
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Ornamental Seeds Market by Region
• 4.2: North American Ornamental Seeds Market
  • 4.2.1: North American Ornamental Seeds Market by Type: Annual Seeds, Biennial Seeds, and Perennial Seeds
  • 4.2.2: North American Ornamental Seeds Market by Application: Outdoor Farms, Indoor Farms, Floriculture, and Others
• 4.3: European Ornamental Seeds Market
  • 4.3.1: European Ornamental Seeds Market by Type: Annual Seeds, Biennial Seeds, and Perennial Seeds
  • 4.3.2: European Ornamental Seeds Market by Application: Outdoor Farms, Indoor Farms, Floriculture, and Others
• 4.4: APAC Ornamental Seeds Market
  • 4.4.1: APAC Ornamental Seeds Market by Type: Annual Seeds, Biennial Seeds, and Perennial Seeds
  • 4.4.2: APAC Ornamental Seeds Market by Application: Outdoor Farms, Indoor Farms, Floriculture, and Others
• 4.5: ROW Ornamental Seeds Market
  • 4.5.1: ROW Ornamental Seeds Market by Type: Annual Seeds, Biennial Seeds, and Perennial Seeds
  • 4.5.2: ROW Ornamental Seeds Market by Application: Outdoor Farms, Indoor Farms, Floriculture, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Ornamental Seeds Market by Type
  • 6.1.2: Growth Opportunities for the Global Ornamental Seeds Market by Application
  • 6.1.3: Growth Opportunities for the Global Ornamental Seeds Market by Region
• 6.2: Emerging Trends in the Global Ornamental Seeds Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Ornamental Seeds Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Ornamental Seeds Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Sakata
• 7.2: Takii Seed
• 7.3: Benary
• 7.4: Hem Genetics
• 7.5: Pan-American Seed
• 7.6: Floranova
• 7.7: Farao