拡張テキストラベル市場レポート：2031年までの動向、予測、競合分析

世界の拡張テキストラベル市場の将来は、動物用医薬品、化学薬品、臨床試験、飲食品、一般医薬品市場に機会があり、有望視されています。世界の拡張テキストラベル市場は、2025年から2031年までのCAGRが5.1%で、2031年までに推定14億米ドルに達すると予想されています。この市場の主な促進要因は、製品の賞味期限向上への注目の高まり、クロスブランディング用途でのラベル利用の増加、業界間でのバーコード技術の導入拡大などです。

• Lucintelの予測によると、用途別では、チューブが予測期間中に最も高い成長を遂げる見込みです。
• 最終用途別では、飲食品が予測期間中に最も高い成長が見込まれます。
• 地域別では、アジア太平洋地域が予測期間中に最も高い成長が見込まれます。

拡張テキストラベル市場の戦略的成長機会

本セクションでは、技術的進歩や消費者の需要に後押しされた、電子ラベルの様々な用途における戦略的成長機会を紹介します。

• 消費財：消費財セクターにおける拡張テキストラベルの成長には大きな可能性があります。QRコードやNFCを利用したスマートラベリングの革新は、製品の透明性と顧客エンゲージメントを高め、それによって市場を拡大するのに役立ちます。
• 医薬品：製薬業界では、詳細でコンプライアンスに準拠したラベリングが求められます。これには、高度な印刷技術とコンプライアンス機能を備えたラベルの開発が含まれ、患者の安全性を高めながら規制要件を満たします。
• 飲食品：飲食品分野では、アレルゲンの警告など、栄養に関する詳細な情報を提供する拡張テキストラベルが使用されています。このように、食品加工における持続可能性の問題に対応するラベリングソリューションは、消費者の規制への期待にも応えるものです。
• 物流とサプライチェーン：RFID対応の拡張テキストラベルは、ロジスティクスチェーンや供給経路に沿った製品のトレーサビリティを改善することで、在庫管理を強化します。このようなソリューションは、目的地までの経路で製品を追跡する際の精度と効率を向上させる。
• ヘルスケアと医療機器：ヘルスケア分野で必要とされる医療機器に関する明確な指示は、この分野で使用されるラベルによって提供されるべきです。規制に準拠しながらも使いやすい、耐久性のある高品質のラベルデザインを開発することは、医療提供者の患者ケア支援システムを大いに支援します。

このような成長機会が、拡張テキストラベル分野の技術革新と市場拡大の原動力となっています。新市場への参入と製品提供の改善には、企業は特定の業界要件を満たし、技術的変化を活用する必要があります。

拡張テキストラベル市場の促進要因・課題

拡張テキストラベル市場の成長は、その進展に影響を与える市場促進要因・課題によって左右されます。これらの要因には、技術の進歩、消費者の期待、規制要件などが含まれます。

拡張テキストラベル市場の促進要因は以下の通り：

• 技術の進歩：技術の進歩：QRコード、NFC、RFID、その他デジタルおよびスマートラベリング技術の革新は市場成長の主要促進要因です。トレーサビリティを向上させながら、製品情報へのアクセシビリティを高め、ダイナミックな顧客にインタラクティブな体験を提供します。
• 持続可能性：環境に優しいラベリングソリューションへのシフトが大きな促進要因となっています。企業は持続可能性への懸念に対処するため、生分解性素材やリサイクル素材を活用しています。
• 規制遵守：業界の成功は、厳しい規制に対応できるかどうかに大きく依存しています。そのため、安全基準や規制方針を満たす正確で詳細なラベリングが必要となり、それによって消費者の信頼を獲得し、市場参入を確実なものにしています。
• 透明性に対する消費者の要求：製品に関するオープンな情報を望む消費者が増えています。成分表やアレルゲン警告文など、詳細が明確な拡張テキストラベルの人気が高まっています。
• 世界化と多様な市場：世界市場への参入は、成長の見込みと課題の両方をもたらします。企業は、さまざまな言語、文化、規制を考慮し、さまざまな地域に応じてラベルを適合させる必要があります。

拡張テキストラベル市場における課題は以下の通り：

• 規制の複雑さ：規制の複雑さ：地域によって規制が異なるため、その対応は難しく、コスト増につながる可能性があります。そのため、ラベリングに関する国際的な規範と現地の法律の両方へのコンプライアンスを確保するために、企業は多大な資源を投入する必要があります。
• 高い生産コスト：ラベルに先端技術を取り入れたり、持続可能な素材を使ったりするには、コストがかかります。品質に妥協することなく、手頃な製造コストとのバランスをとることは、製造業者にとって依然として課題です。
• 消費者の認識と教育：新しいラベリング技術について消費者を納得させることは、その有効性や安全性に関する誤解のために難しい課題です。企業は、高度なラベルの重要性と信頼性について消費者を教育する必要があります。

拡張テキストラベル業界の成長と発展は、推進力と課題の両方から影響を受けています。技術革新は、技術の進歩、持続可能性の動向、規制の遵守によって推進されるが、複雑な規制、生産コスト、消費者教育は、市場で成功するために対処しなければならない継続的な分野です。

目次

第1章 エグゼクティブサマリー

第2章 世界の拡張テキストラベル市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019-2024年）と予測（2025-2031年）
• 世界の拡張テキストラベル市場の動向（2019～2024年）と予測（2025～2031年）
• 製品タイプ別
  • 小冊子とリーフレットECL
  • 2層・3層ECL
• 材料タイプ別
  • 紙
  • プラスチック
  • 合成紙
• 用途別
  • ボトル
  • 缶
  • カートン
  • チューブ
  • その他
• 最終用途別
  • 動物の健康
  • 化学薬品
  • 臨床試験
  • 食品・飲料
  • 一般医薬品
  • その他

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別：世界の拡張テキストラベル市場
• 北米の拡張テキストラベル市場
• 欧州の拡張テキストラベル市場
• アジア太平洋の拡張テキストラベル市場
• その他地域の拡張テキストラベル市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 製品タイプ別
  • 材料タイプ別
  • 用途別
  • 最終用途別
  • 地域別
• 世界の拡張テキストラベル市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の拡張テキストラベル市場の能力拡大
  • 世界の拡張テキストラベル市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Abbey Labels
• Amberley Adhesive Labels
• Benelli
• CCL Industries
• Cimarron Label
• Columbine Label
• Denny Bros
• JH Bertrand
• Label Impressions
• Paris Art Packaging

The future of the global extended text label market looks promising with opportunities in the animal health, chemical, clinical trial, food & beverage, and general pharmaceutical markets. The global extended text label market is expected to reach an estimated $1.4 billion by 2031 with a CAGR of 5.1% from 2025 to 2031. The major drivers for this market are the growing focus on improving the shelf life of products, rising usage of these labels in cross-branding applications, and augmenting implementation of barcode technology among industries.

• Lucintel forecasts that, within the application category, tube is expected to witness the highest growth over the forecast period.
• Within the end use category, food & beverage is expected to witness the highest growth over the forecast period.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Extended Text Label Market

Technological progression, legislative modifications, and customer expectations are driving numerous new developments in the market for extended text labels.

• Digital Integration: Digital technologies such as QR codes and NFC are increasingly being integrated into extended text labels. These features allow consumers to access additional product information such as usage instructions, ingredients, and promotional content, thereby enhancing transparency and engagement.
• Sustainability: The focus on sustainability permeates the entire manufacturing process of labels. This includes using recycled materials, biodegradable inks, and reducing packaging waste. Companies are adopting eco-friendly practices to meet consumer demand for environmentally responsible products and comply with regulatory standards.
• Regulatory Compliance: Local and international regulations are shaping label designs, leading to their adoption by label companies worldwide. This includes detailed ingredient listings, allergen warnings, and accurate product information that complies with ever-changing rules. Products must meet safety standards while also revealing their contents due to these evolving regulations.
• Smart Labels: Smart labels are becoming more popular, especially those that incorporate RFID or sensors. Manufacturers benefit from their ability to track products more accurately while increasing inventory management efficiency, thus providing real-time data accessibility for both parties involved, including end-users and producers.
• Multilingual and Diverse Labels: Globalization and varied consumer bases are making multilingual labels more common. Such labels cater to different linguistic needs, ensuring that product information is accessible to a wider audience and complies with the labeling requirements of the target country.

These trends are reconfiguring the extended text label market, enhancing functionality, regulatory compliance, and consumer sustainability preferences. With evolving technology and customer expectations, labels have become more refined in terms of product information and marketing strategies.

Recent Developments in the Extended Text Label Market

Recent developments within the sector of extended text labels highlight changes regarding technological advancement, materials, and regulatory compliance.

• Digital and Smart Labels: Incorporating digital technologies such as QR codes and NFC has replaced conventional extended text labels. This feature allows consumers to link to additional details regarding product use or promotional material, enhancing engagement on transparency matters.
• Sustainable Materials: There is a shift toward using sustainable products in label manufacturing. This includes degradable materials like recycled paper and eco-friendly inks, which reduce pollution and support consumer preferences for environmentally friendly products that do not harm nature.
• Advanced Printing Technologies: Improved labeling quality and readability result from developments in printing technologies like high-resolution digital printing. This advancement allows for more specific labeling details, which are necessary for observing regulations while meeting customer demands.
• Regulatory Compliance: Stringent regulations imposed by authorities significantly affect label designs. Detailed ingredient lists, allergen warnings, and accurate product information are required to meet safety standards and promote transparency.
• Multilingual and Diverse Labeling: The rise of global markets necessitates multilingual labeling, allowing effective sales across language barriers and addressing linguistic and regional concerns about product accessibility among various consumers worldwide.

Through these developments, the extended text label market have become more functional, sustainable, and compliant. These advanced measures lead to higher consumer involvement, better information about items being sold, and an eco-friendly impact that are major determinants of the future of this industry.

Strategic Growth Opportunities for Extended Text Label Market

This section highlights various strategic growth opportunities in different applications of e-labels, driven by technological advancements and consumer demands.

• Consumer Goods: There is considerable potential for growth in extended text labels within the consumer goods sector. Innovations in smart labeling using QR codes and NFC can help increase product transparency and customer engagement, thereby expanding markets.
• Pharmaceuticals: The pharmaceutical industry requires detailed and compliant labeling. This includes developing labels with advanced printing technologies and compliance features to meet regulatory requirements while enhancing patient safety.
• Food and Beverage: In the food and beverage sectors, extended text labels provide nutritional details such as allergen warnings. Thus, labeling solutions that address sustainability issues in food processing also cater to the regulatory expectations of consumers.
• Logistics and Supply Chain: RFID-enabled extended text labels offer enhanced inventory control through improved traceability of products along logistics chains and supply pathways. Such solutions improve accuracy and efficiency in tracking products en route to their destinations.
• Healthcare and Medical Devices: Clear instructions on medical devices required by the healthcare sector should be provided by labels used in this area. Developing durable, high-quality label designs that comply with regulations but are easy to use will greatly assist healthcare providers in patient care support systems.

These growth opportunities drive innovation and market expansion in the extended text label sector. To enter new markets and improve product offerings, firms must fulfill specific industry requirements and leverage technological changes.

Extended Text Label Market Driver and Challenges

The growth of the extended text label market is influenced by drivers and challenges that impact its progress. These factors include technological advancements, consumer expectations, and regulatory requirements.

The factors driving the extended text label market include:

• Technological Advancements: QR codes, NFC, RFID, and other innovations in digital and smart labeling technologies are key drivers of market growth. They increase accessibility to product information while improving traceability, and creating interactive experiences for dynamic clients.
• Sustainability: The shift toward environmentally friendly labeling solutions is a significant driving factor. Businesses are utilizing biodegradable or recycled materials to address sustainability concerns.
• Regulatory Compliance: The industry's success relies heavily on the ability to meet stringent regulations. This necessitates accurate, detailed labeling that meets safety standards and regulatory policies, thereby earning consumer trust and ensuring market access.
• Consumer Demand for Transparency: More consumers desire open information regarding products. Labels containing extended text that provides clear details such as ingredient lists and allergen warning statements have become increasingly popular.
• Globalization and Diverse Markets: Entering global markets presents both growth prospects and challenges. Companies should adapt labels according to different regions, considering various languages, cultures, and regulations.

Challenges in the extended text label market include:

• Regulatory Complexity: Varying regulations across regions can be difficult to navigate, leading to increased costs. This requires significant resource investment from companies to ensure compliance with both international norms and local laws governing labeling.
• High Production Costs: Incorporating advanced technologies into labels and using sustainable materials can be costly. Balancing affordable production costs without compromising quality remains a challenge for manufacturers.
• Consumer Perceptions and Education: Convincing consumers about new labeling technologies can be challenging due to misconceptions regarding their effectiveness or safety. Companies need to educate consumers about the importance and reliability of advanced labels.

The growth and advancement of the extended text label industry are influenced by both drivers and challenges. Innovation is driven by technological advances, sustainability trends, and regulatory compliance, while complex regulations, production costs, and consumer education continue to be ongoing areas that must be addressed for success in the market.

List of Extended Text Label Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies extended text label companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the extended text label companies profiled in this report include-

• Abbey Labels
• Amberley Adhesive Labels
• Benelli
• CCL Industries
• Cimarron Label
• Columbine Label
• Denny Bros
• JH Bertrand
• Label Impressions
• Paris Art Packaging

Extended Text Label by Segment

The study includes a forecast for the global extended text label market by product type, material type, application, end use, and region.

Extended Text Label Market by Product Type [Analysis by Value from 2019 to 2031]:

• Booklet & Leaflet ECL
• Two & Three Ply ECL

Extended Text Label Market by Material Type [Analysis by Value from 2019 to 2031]:

• Paper
• Plastic
• Synthetic Paper

Extended Text Label Market by Application [Analysis by Value from 2019 to 2031]:

• Bottles
• Cans
• Cartons
• Tubes
• Others

Extended Text Label Market by End Use [Analysis by Value from 2019 to 2031]:

• Animal Health
• Chemicals
• Clinical Trials
• Food & Beverages
• General Pharmaceuticals
• Others

Extended Text Label Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Extended Text Label Market

Extended text labels in various industries such as consumer goods, pharmaceuticals, and logistics have evolved to cater to better information transfer and regulatory compliance. They are advancing through digital integration, sustainable practices, and adherence to regulations across markets. Here is an overview of the latest developments in the United States, China, Germany, India, and Japan.

• United States: In the U.S., there is a growing emphasis on incorporating digital technologies into extended text labels. Developments include using QR codes and augmented reality (AR) to provide additional information and interactive experiences. Mandatory ingredient transparency and safety regulations are compelling manufacturers to ensure their labels comply with these requirements. Additionally, sustainability has improved through the use of recycled materials and eco-friendly inks.
• China: Digital transformation efforts aimed at regulatory compliance have driven rapid advancements in the Chinese market for extended text labels. Most businesses are adopting smart labels that incorporate RFID technology and QR codes, enhancing traceability. There are also increasing calls for harmonization of labeling standards across different market segments.
• Germany: Sustainability has become a key focus in major extended text label initiatives in Germany. This has resulted in the invention of biodegradable substances and reduced packaging material waste. There is also significant attention to EU laws regarding detailed ingredient lists and allergen information. Label quality and readability are improving due to technological innovations such as high-resolution digital printing.
• India: In India, extended text labels are evolving to meet diverse consumer needs and regulatory requirements. Increased attention toward multilingual labeling is driven by the country's linguistic diversity. Recent advances in printing techniques are improving durability and legibility. More companies are opting for digital or intelligent labeling solutions to enhance product information dissemination and tracking.
• Japan: Japan is leading in deploying sophisticated technologies through its extended text label applications, including NFC technology that allows users to access product updates easily from remote locations, such as smartphones, without the need for physical connections. A detail-oriented approach is being adopted to meet the requirements of local regulations and consumers. Moreover, Japan has focused on green label production using eco-friendly materials and practices.

Features of the Global Extended Text Label Market

Market Size Estimates: Extended text label market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Extended text label market size by various segments, such as by product type, material type, application, end use, and region in terms of value ($B).

Regional Analysis: Extended text label market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, material types, applications, end uses, and regions for the extended text label market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the extended text label market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the extended text label market by product type (booklet & leaflet ECL and two & three ply ECL), material type (paper, plastic, and synthetic paper), application (bottles, cans, cartons, tubes, and others), end use (animal health, chemicals, clinical trials, food & beverages, general pharmaceuticals, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Extended Text Label Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Extended Text Label Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Extended Text Label Market by Product Type
  • 3.3.1: Booklet & Leaflet ECL
  • 3.3.2: Two & Three Ply ECL
• 3.4: Global Extended Text Label Market by Material Type
  • 3.4.1: Paper
  • 3.4.2: Plastic
  • 3.4.3: Synthetic Paper
• 3.5: Global Extended Text Label Market by Application
  • 3.5.1: Bottles
  • 3.5.2: Cans
  • 3.5.3: Cartons
  • 3.5.4: Tubes
  • 3.5.5: Others
• 3.6: Global Extended Text Label Market by End Use
  • 3.6.1: Animal Health
  • 3.6.2: Chemicals
  • 3.6.3: Clinical Trials
  • 3.6.4: Food & Beverages
  • 3.6.5: General Pharmaceuticals
  • 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Extended Text Label Market by Region
• 4.2: North American Extended Text Label Market
  • 4.2.1: North American Extended Text Label Market by Application: Bottles, Cans, Cartons, Tubes, and Others
  • 4.2.2: North American Extended Text Label Market by End Use: Animal Health, Chemicals, Clinical Trials, Food & Beverages, General Pharmaceuticals, and Others
• 4.3: European Extended Text Label Market
  • 4.3.1: European Extended Text Label Market by Application: Bottles, Cans, Cartons, Tubes, and Others
  • 4.3.2: European Extended Text Label Market by End Use: Animal Health, Chemicals, Clinical Trials, Food & Beverages, General Pharmaceuticals, and Others
• 4.4: APAC Extended Text Label Market
  • 4.4.1: APAC Extended Text Label Market by Application: Bottles, Cans, Cartons, Tubes, and Others
  • 4.4.2: APAC Extended Text Label Market by End Use: Animal Health, Chemicals, Clinical Trials, Food & Beverages, General Pharmaceuticals, and Others
• 4.5: ROW Extended Text Label Market
  • 4.5.1: ROW Extended Text Label Market by Application: Bottles, Cans, Cartons, Tubes, and Others
  • 4.5.2: ROW Extended Text Label Market by End Use: Animal Health, Chemicals, Clinical Trials, Food & Beverages, General Pharmaceuticals, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Extended Text Label Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Extended Text Label Market by Material Type
  • 6.1.3: Growth Opportunities for the Global Extended Text Label Market by Application
  • 6.1.4: Growth Opportunities for the Global Extended Text Label Market by End Use
  • 6.1.5: Growth Opportunities for the Global Extended Text Label Market by Region
• 6.2: Emerging Trends in the Global Extended Text Label Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Extended Text Label Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Extended Text Label Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Abbey Labels
• 7.2: Amberley Adhesive Labels
• 7.3: Benelli
• 7.4: CCL Industries
• 7.5: Cimarron Label
• 7.6: Columbine Label
• 7.7: Denny Bros
• 7.8: JH Bertrand
• 7.9: Label Impressions
• 7.10: Paris Art Packaging