フェムテック市場レポート：2031年までの動向、予測、競合分析

世界のフェムテック市場の将来は、診断センター、手術センター、病院、不妊治療クリニック、消費者への直接販売市場に機会がありそうです。世界のフェムテック市場は、2025年から2031年までのCAGRが13.4％で、2031年までに推定186億米ドルに達すると予想されます。この市場の主な促進要因は、女性に特化したソリューションに対する需要の高まり、世界中で女性の健康に対する意識が高まっていること、さまざまなウェアラブルガジェットに対する需要が高まっていることです。

• Lucintelの予測では、用途別では、様々な生殖健康障害の治療に役立つ様々なソフトウェアやサービスの利用が増加しているため、予測期間中、生殖健康が最大セグメントであり続けると思われます。
• 最終用途別では、多くの感染症や慢性疾患の同定ニーズが高まっていることから、診断センターが引き続き最大セグメントとなります。
• 地域別では、北米は予防医療に対する意識が向上していることから、予測期間中も最大地域であり続けると思われます。

フェムテック市場の戦略的成長機会

フェムテック市場は、複数の用途と相互作用に関して、数多くの重要な成長機会に満ちています：

• 地理的成長機会：新興市場の中には、女性の健康関連製品が未開拓の状態で残っている国もあるため、女性の健康関連製品に良い見込みがあります。さらに、製品の国産化によって新たな顧客を取り込むことも可能と思われます。
• 教育コンテンツの作成：開発企業は、ワークショップやウェビナー、あるいは女性に重要な健康情報を提供するためのコンテンツ開発などに取り組むことで、女性の健康に関する教育コンテンツのニーズに応えることができます。
• 高齢化人口に焦点を当てる：人口が高齢化するにつれて、特に先進国では、更年期障害や、成長市場で形成される同様の加齢志向の健康問題に取り組む、高齢女性向けのカスタムソリューションを構築する可能性があります。
• ウェアラブル技術の統合：フェムテックの革新はウェアラブル・テクノロジーの機会と出会い、その結果、いくつかの発明が発明を待っています。スマート・リングのような生殖医療と組み合わされた健康技術ウェアラブルは、複雑な即時データを提供することにより、ユーザーの関与を高め、健康管理を改善する可能性があります。
• 個人に合わせた栄養・健康プログラム：個別化を特徴とする女性専用の栄養・健康プログラムが人気を集めています。企業は、健康状態やその他の属性に応じて、食事やウェルネスに関するカスタマイズされた推奨事項を提供するウェブサイトを作成することができます。

こうした戦略的成長機会は、新たなアクセス、製品開拓、新たなイノベーションを通じて、フェムテック市場に積極的に貢献する可能性があります。これらすべての分野において、企業はこの流動的でかなり急成長している市場でより大きな部分を占めるチャンスがあります。

フェムテック市場促進要因・課題

フェムテック市場の成長は、いくつかの市場促進要因・課題によって左右されます。これらの要因を、この市場を予測し成功を収めようとする利害関係者が理解できるようにすることが重要です。

フェムテック市場を牽引する要因は以下の通り：

• 女性ヘルスケアへの投資拡大：フェムテックへの投資は、近年の女性の健康の重要性の高まりによって促進されています。これにより、女性向け製品開発におけるさらなる革新と市場の様々な変化に対応することが可能になります。
• 健康問題に対する意識の高まり：ますます多くの女性が、女性の健康や、生殖やメンタルヘルスのような分野に対する意識を高めており、それゆえにフェムテックを必要としています。自分の健康や自分に合った方法について、より多くの情報を求める人々の動向もあります。
• 技術革新：AIやデータ分析などの技術は、より効果的で的を絞った健康ソリューションへの道を開いています。これらの開発により、ユーザー・エクスペリエンスとヘルスケアの成果が向上します。
• 社会構造の変化：女性とその問題に関連する社会的認識は、女性の健康問題を取り巻くスティグマへの落胆につながり、それゆえ月経や更年期障害などについてのオープンな会話を促しています。文化の変化により、多くの女性がフェムテック製品を使用することが可能になっています。
• デジタルヘルスへの規制支援：フェムテック製品を市場に受け入れるために、デジタルヘルス・ソリューションに対する支持的な規制の枠組みも新しい市場を開拓していることがわかります。また、このような環境は、さらなる開発を促進し、新しいソリューションの安全性と有用性をユーザーに保証します。

フェムテック市場における課題は以下のとおり：

• 限られた消費者の認識：医療関係者の知識は高まっているもの、大多数の顧客はフェムテックのソリューションについて知りません。この知識のギャップは、市場の進展と当該製品の採用のボトルネックとなる可能性があります。
• 規制上のハードル：新しい事業体の法的枠組みへの準拠は、通常、科学というより芸術です。また、安全性と有効性のパラダイムに適合させる必要があるため、特定の製品の市場開拓のスピードが遅くなったり、開発コストが大幅に上昇したりすることもあります。
• 市場の細分化：これは特にフェムテック製品市場に当てはまることで、同じ機能を持つ競合他社が数多く存在し、本当に同じ機能の多くを助成しています。このような断片化は、教育だけでなく、企業が作りたいブランドへの忠誠心の妨げにもなります。

フェムテック市場におけるこうした促進要因・課題の貢献は、いくら強調してもしすぎることはありません。利害関係者は、これらの促進要因を活用し、課題を回避することで、このペースの速い市場において、製品の提供、消費者の教育、ひいては市場の成長を促進することができます。

目次

第1章 エグゼクティブサマリー

第2章 世界のフェムテック市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界のフェムテック市場の動向（2019～2024年）と予測（2025～2031年）
• 製品別：世界のフェムテック市場
  • ウェアラブルデバイス
  • モバイルアプリケーション
• サービス別：世界のフェムテック市場
  • 診断
  • 監視
  • 治療的
• 用途別：世界のフェムテック市場
  • 生殖に関する健康
  • 妊娠と看護
  • 一般ヘルスケア
  • 骨盤と子宮の健康管理
  • その他
• 最終用途別：世界のフェムテック市場
  • 診断センター
  • 外科センター
  • 病院
  • 不妊治療クリニック
  • 消費者に直接販売
  • その他

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別：世界のフェムテック市場
• 北米のフェムテック市場
• 欧州のフェムテック市場
• アジア太平洋のフェムテック市場
• その他地域のフェムテック市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 製品別：世界のフェムテック市場の成長機会
  • サービス別：世界のフェムテック市場の成長機会
  • 用途別：世界のフェムテック市場の成長機会
  • 最終用途別：世界のフェムテック市場の成長機会
  • 地域別：世界のフェムテック市場の成長機会
• 世界のフェムテック市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のフェムテック市場のキャパシティ拡大
  • 世界のフェムテック市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Flo Health
• Withings
• Natural Cycles
• Glow
• Clue by Biowink
• Google
• Apple

The future of the global femtech market looks promising with opportunities in the diagnostic center, surgical center, hospital, fertility clinic, and direct to consumer markets. The global femtech market is expected to reach an estimated $18.6 billion by 2031 with a CAGR of 13.4% from 2025 to 2031. The major drivers for this market are the rising demand for women-specific solutions, increasing awareness of women's health across the world, and increasing demand for various wearable gadgets.

• Lucintel forecasts that, within the application category, reproductive health will remain the largest segment over the forecast period due to increased usage of various software and services that helps with the treatment of various reproductive health disorders.
• Within the end use category, diagnostic centers will remain the largest segment due to the increasing need for the identification of many infectious and chronic disorders.
• In terms of regions, North America will remain the largest region over the forecast period due to improved awareness of preventative care in the region.

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Emerging Trends in the Femtech Market

The Femtech market is not standing still, and some notable emerging trends can be pointed out for the development of the market. It is wicked we practice speech. There are five major trends for consideration:

• Custom Fit Health: There is an increasing need for such health services, which consider the person's health status, health behaviors, and even the preferences of the person. Firms are using data analytics and AI to enhance performance since these technologies are capable of offering the most appropriate encouragement to users.
• Syndrome of Capitalism or The Internet of Women: The syndrome of capitalism or the Internet of women comes from the ability to talk with women and give them health and assistance over the computer by using cervical illness numerous modes. Feminist women who use the internet are able to be guided to talk to their healthcare professionals without needing to see them in person before getting tips and medication.
• Therapies to Avoid "Postpartum Health" Concept: There is a budding trend in emphasizing mental health through femtech. This includes the interests of postpartum depression and anxiety hot flashes associated with the climacteric stage. Products that extend to mental health with physical health are on the increase among many if not all users.
• Eco-Friendly Products: A noteworthy trend is the growing popularity of biodegradable environmentally friendly and natural products especially in a female's month uncle period. Firms are creating menstrual health products which are replaceable and bio-friendly making more green consumers and increasing the company's loyalty.
• Escalation of Investment and M&A Activity: The Femtech sector is at present enjoying heightened investment and merger activity as investors see the potential in this market. Such an approach brings new enterprise, that is, investment money, which gives companies the capacity to develop new products and be able to extend their markets.

These new trends are changing the Femtech market through better products, improved access to care, and movement toward comprehensive women's health. As appreciation grows and technology advances, these developments will affect the market to a great extent.

Recent Developments in the Femtech Market

The Femtech market noticed different recent key developments introducing the growth and innovation in the market. Following are 5 such development:

• Launch of All-in-One Health Applications: Several firms have launched all-in-one applications for the management of women's health through menstruation, fertility, and menopause. Such applications use more personalized information as well as personalized insights and applications to engage their users.
• Growth of Telehealth Platforms: The development of telehealth services in Femtech has taken on a hasty expansion. This facilitates women being able to see a medical doctor in the comfort of their home. This practice is especially important to the marginalized population, enhancing access to health care services and health outcomes.
• Creative Menstrual Products Development: The introduction of advanced menstrual products connected tampons, smart phones, and intelligent menstrual cups are on the rise. These products also come with a feature that gathers and analyses the user's menstrual health data to enhance comprehension of the body.
• Mental health Spin-off for Analysis: More and more companies provide these femtech solutions with mental health assets which is very logical, as such problems and physical health are often closely interrelated. This trend makes it possible to create complete platforms that will touch upon multiple spheres of health.
• Collaboration with Healthcare organizations: There is an increasing trend of partnership between femtech organizations and provider firms which working towards improving the efficiency of the products. They enable consumers to have more confidence in digital healthcare systems.

These are some of the key changes that are forcing transformation in the femtech market by offering ways to innovate, improving the availability of products, and creating a more seamless continuum across women's health.

Strategic Growth Opportunities for Femtech Market

The Femtech market is full of numerous important growth opportunities when it comes to multiple applications and interactions:

• Geographical Growth Opportunities: Some of the emerging markets have good prospects for women's health-related products as they remain bare in the countries. Furthermore, it will also be possible to bring in new customers by domestication of products.
• Creation of Educational Content: Development Companies have an opportunity to meet the needs for women's health-related educational content by engaging in workshops, webinars, or content development aimed at providing women with important health information.
• Focus on Aging Populations: More so as populations age, particularly in the advanced economies, there is the possibility of building up custom solutions for older women which would tackle menopause and similarly age-oriented health issues molded in a growing market.
• Integration of Wearable Technology: Femtech innovation meets wearable technology opportunity and thus several inventions await invention. Health tech wearables combined with reproductive health such as smart rings may increase user engagement and improve health management by providing complex instantaneous data.
• Personalized Nutrition and Wellness Programs: Women-specific nutrition and wellness programs featuring individualization are gaining more popularity. Businesses can create websites that provide customized recommendations on diet and wellness depending on one's health status and other attributes.

These strategic growth opportunities have the ability to contribute positively to the Femtech market through new access, product development, and new innovations. In all these areas, companies stand the chance of cornering a bigger portion of this fluid and quite fast-growing market.

Femtech Market Driver and Challenges

The growth of the Femtech market is driven by several drivers and challenges. It is important that these factors can be understood by the stakeholders who are looking to forecast and thrive in this market.

The factors responsible for driving the femtech market include:

• Greater Funding in Women's Healthcare: Investments in Femtech are fueled by the increasing importance of women's health in recent years. This in turn allows for further innovations and the market to cater for various changes in women's product development.
• Growing Awareness of Health Problems: More and more women are becoming aware of women's health and such areas as reproductive, and mental health - therefore they are in need of Femtech. There are trends of people demanding more and more information on their health and the modalities that would better suit them.
• Technology Innovations: Technologies such as the use of AI and data analytics are making way for more effective and targeted health solutions. These developments elevate the user experience and healthcare results.
• Shifting Social Constructs: Social perceptions associated with women and their issues led to discouragement towards the stigma surrounding women's health problems, hence encouraging open conversations about menstruation, menopause, and so forth. A change in the culture is making it possible for many women to use femtech products.
• Regulatory Support for Digital Health: In order to accept Femtech products in the market, we can see that supportive regulatory frameworks for digital health solutions are also opening up new markets. This environment also promotes further development and assures the user of the safety and usefulness of new solutions.

Challenges in the femtech market are:

• Limited Consumer Awareness: Although there is increased knowledge in the medical profession, the majority of customers do not know about the Femtech solutions. This knowledge gap can act as a bottleneck to the progress of the market and adoption of the said products.
• Regulatory Hurdles: Complying with legal frameworks for new entities is usually more of an art than a science. The need to conform to the safety and effectiveness paradigm can also slow down the speed of the market for certain products or raise their cost of development considerably.
• Market Fragmentation: This is especially true for the Femtech products market where there are many competitors that have the same features and really subs an ex a lot of the same features. Such fragmentation hinders education as well as loyalty to the brands that the companies want to create.

The contribution of these drivers and challenges in the Femtech market cannot be overemphasized. Stakeholders can enhance product offerings, education of consumers, and consequently market growth in this fast-paced market by utilizing the drivers and averting the challenges at hand.

List of Femtech Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies femtech companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the femtech companies profiled in this report include-

• Flo Health
• Withings
• Natural Cycles
• Glow
• Clue by Biowink
• Google
• Apple

Femtech by Segment

The study includes a forecast for the global femtech market by product, service, application, end use, and region.

Femtech Market by Product [Analysis by Value from 2019 to 2031]:

• Wearable Devices
• Mobile Applications

Femtech Market by Service [Analysis by Value from 2019 to 2031]:

• Diagnostics
• Monitoring
• Therapeutic

Femtech Market by Application [Analysis by Value from 2019 to 2031]:

• Reproductive Health
• Pregnancy and Nursing Care
• General Healthcare
• Pelvic and Uterine Health Care
• Others

Femtech Market by End Use [Analysis by Value from 2019 to 2031]:

• Diagnostic Centers
• Surgical Centers
• Hospitals
• Fertility Clinics
• Direct To Consumer
• Others

Femtech Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Femtech Market

The Feminine market still can go even further, especially when it becomes more innovative and seeks to cover different health concerns of women. There is a broad area here - from family planning and pregnancy up to menopause and this market is expanding rapidly. New developmental activities involve growing amounts of investments, new product development, and improvement of consumer awareness. Countries like the United States, China, Germany, India, and Japan are leading this growth with their respective enhancements to every woman's health needs.

• United States: Focusing on regions especially the US for investment and market opportunities in femtech has created new investment and innovation, especially on reproductive health and fertility tracking. Application companies like Clue or Flo have stepped up their apps with novel personalized health insights by incorporating content that is contextual and women-specific health. For example, although most health services are traditionally facility-based, there has been a rise in telehealth services for women, and that makes health care easier. And the awareness of menstruation looked to be raised and as a result, a lot of campaigns and products to promote women's health were developed.
• China: The femtech market in China is on the rise as more attention is being brought to the health of women and there is an increase in disposable income. Women's health mobile applications have become popular, with women's health service applications ranging from period calculators to pregnant care. Women's health promotion programs at the government level are eliciting innovation. Furthermore, new local players are surfacing supplying local and relevant answers to the problem which increases competition within the market and diversity within the product offerings.
• Germany: Germany has emerged as one of the countries in Europe that has embraced femtech verticals, specializing in care solutions for women. There are advances in telemedicine and digital health that improve access to care. Companies like My Pill and Eirene are picking up pace with a focus on precision medicine for women and mental healthcare. Various regulatory bodies have eased requirements for digital solutions in healthcare which has improved the speed at which new products are launched in the market and creating a favorable environment for risk-takers in Femtech.
• India: In India, Femtech is on its way to growing health startups addressing different problems of women's health including but not limited to menstrual health, and reproductive health services. The growing concern for maternal health is encouraging the emergence of parenthood tracking apps, which help in preparation during pregnancy. Furthermore, awareness about menstrual hygiene is increasing the market for newer products. Still, the concern remains about reach-out, nevertheless, the domestic players are looking to corner the market with affordable options for Indian women.
• Japan: Japan's Femtech landscape emphasizes elder health along with technology assurance. There are growing activities and services toward menopause management and sexual health apps for women through different life cycle stages. The development of applications is making it possible to offer a combination of modern technology and traditional treatments. At the same time, Japanese firms have started collaborating with health professionals for product development, leading to a better-informed population regarding products.

Features of the Global Femtech Market

Market Size Estimates: Femtech market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecasts (2025 to 2031) by various segments and regions.

Segmentation Analysis: Femtech market size by various segments, such as by product, service, application, end use, and region in terms of value ($B).

Regional Analysis: Femtech market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product, service, application, end use, and regions for the femtech market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the femtech market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the femtech market by product (wearable devices and mobile applications), service (diagnostics, monitoring, and therapeutic), application (reproductive health, pregnancy and nursing care, general healthcare, pelvic and uterine health care, and others), end use (diagnostic centers, surgical centers, hospitals, fertility clinics, direct to consumer, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Femtech Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Femtech Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Femtech Market by Product
  • 3.3.1: Wearable Devices
  • 3.3.2: Mobile Applications
• 3.4: Global Femtech Market by Service
  • 3.4.1: Diagnostics
  • 3.4.2: Monitoring
  • 3.4.3: Therapeutic
• 3.5: Global Femtech Market by Application
  • 3.5.1: Reproductive Health
  • 3.5.2: Pregnancy and Nursing Care
  • 3.5.3: General Healthcare
  • 3.5.4: Pelvic and Uterine Health Care
  • 3.5.5: Others
• 3.6: Global Femtech Market by End Use
  • 3.6.1: Diagnostic Centers
  • 3.6.2: Surgical Centers
  • 3.6.3: Hospitals
  • 3.6.4: Fertility Clinics
  • 3.6.5: Direct To Consumer
  • 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Femtech Market by Region
• 4.2: North American Femtech Market
  • 4.2.1: North American Market by Application: Reproductive Health, Pregnancy and Nursing Care, General Healthcare, Pelvic and Uterine Health Care, and Others
  • 4.2.2: North American Market by End Use: Diagnostic Centers, Surgical Centers, Hospitals, Fertility Clinics, Direct To Consumer, and Others
• 4.3: European Femtech Market
  • 4.3.1: European Market by Application: Reproductive Health, Pregnancy and Nursing Care, General Healthcare, Pelvic and Uterine Health Care, and Others
  • 4.3.2: European Market by End Use: Diagnostic Centers, Surgical Centers, Hospitals, Fertility Clinics, Direct To Consumer, and Others
• 4.4: APAC Femtech Market
  • 4.4.1: APAC Market by Application: Reproductive Health, Pregnancy and Nursing Care, General Healthcare, Pelvic and Uterine Health Care, and Others
  • 4.4.2: APAC Market by End Use: Diagnostic Centers, Surgical Centers, Hospitals, Fertility Clinics, Direct To Consumer, and Others
• 4.5: ROW Femtech Market
  • 4.5.1: ROW Market by Application: Reproductive Health, Pregnancy and Nursing Care, General Healthcare, Pelvic and Uterine Health Care, and Others
  • 4.5.2: ROW Market by End Use: Diagnostic Centers, Surgical Centers, Hospitals, Fertility Clinics, Direct To Consumer, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Femtech Market by Product
  • 6.1.2: Growth Opportunities for the Global Femtech Market by Service
  • 6.1.3: Growth Opportunities for the Global Femtech Market by Application
  • 6.1.4: Growth Opportunities for the Global Femtech Market by End Use
  • 6.1.5: Growth Opportunities for the Global Femtech Market by Region
• 6.2: Emerging Trends in the Global Femtech Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Femtech Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Femtech Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Flo Health
• 7.2: Withings
• 7.3: Natural Cycles
• 7.4: Glow
• 7.5: Clue by Biowink
• 7.6: Google
• 7.7: Apple