咳止め・風邪薬市場レポート：2031年までの動向、予測、競合分析

世界の咳止め・風邪薬市場の将来性は、病院薬局、小売薬局、ドラッグストア市場での機会により有望視されています。世界の咳止め・風邪薬市場は、2025年から2031年までのCAGRが4.2%で、2031年までに推定793億米ドルに達すると予想されます。この市場の主な促進要因は、高齢者人口の増加と人々の間のアレルギーの増加です。

• Lucintel社の予測では、薬剤タイプ別では抗ヒスタミン薬が予測期間中に最も高い成長を遂げる見込みです。
• 最終用途別では、病院薬局が最も高い成長が見込まれます。
• 地域別では、北米が予測期間中最大の地域であり続けると思われます。

咳止め・風邪薬市場の戦略的成長機会

咳止め・風邪薬市場には変化が起きており、自然療法需要の増加、eコマースの成長、個別化医療などの要因に影響された戦略的成長機会がいくつか生まれています。

• 新興経済諸国での導入：健康志向の高まりとともに可処分所得が増加する新興市場において、こうした機会は製品ラインナップの拡張を提供する原動力となります。
• ハーブ製品の出現：消費者がますます自然療法を選ぶようになっているため、ハーブや天然製剤の探求にリソースを割く必要もあります。
• 予防医療分野への注力：免疫力を高めて病気を予防することを目的とした栄養製品の開発とマーケティングが必要であり、これはより広い市場を魅了します。
• インターネットを利用した販売チャネル：インターネットを利用する消費者にとって、効果的な市場戦略を促進し、購入の選択肢を広げます。
• 個別化ソリューション：消費者の病歴や現在の健康状態に基づいて咳や風邪の治療薬を開発することで、オーダーメイドのヘルスケアを好む患者にアピールし、リピーターを増やすことができます。

この市場で事業展開する企業は、成長をもたらす戦略的課題に資本投下する必要があります。特に、イノベーションと消費者エンゲージメントは、企業が競争上優位に立つための最重要課題です。

咳・風邪薬市場の促進要因・課題

咳止め・風邪薬市場を規定する促進要因には、消費者の健康食品に対する意識の高まり、需要の季節変動、複数の製品バリエーションの存在などがあります。しかし、規制の壁、ジェネリック医薬品による競合、一部の医薬品の副作用など、市場の成長を阻害する障壁も存在します。

咳止め・風邪薬市場を牽引している要因は以下の通り：

• 健康志向の高まり：消費者の間で健康とウェルネスに関する知識が高まり、効率的な咳止め・風邪薬へのニーズが高まっています。
• 技術の進歩：革新的な製薬技術により、消費者にとって使いやすく魅力的な第2世代の製剤が登場し、顧客満足度を高めています。
• 呼吸器感染症の増加：季節の変わり目や世界の流行により呼吸器感染症が悪化し、咳止め・風邪薬の売上が増加しています。
• 国内におけるeコマースの進展：eコマース市場の成長により、様々な種類の咳止め・風邪薬に簡単にアクセスできるようになり、消費者は何を購入すればよいかが簡単にわかるようになりました。
• 高齢者の人口動態：世界中で高齢化人口が増加しており、高齢者の健康問題に特化した咳止め・風邪薬のニーズが高まっています。

咳・風邪薬市場における課題は以下の通り：

• 規制の遵守：関連法規や業界動向の遵守はメーカーにとって特に難しい課題であり、製品開発のタイムラインに影響を与えます。

市場競争：製品の競争力強化には、絶え間ないプロモーションとイノベーションが必要であり、企業は効果的な製品差別化が課題となります。

• 消費者の懐疑心：数多くの代替品に囲まれた消費者は、咳止め・風邪薬の症状緩和効果を疑う可能性があるため、企業は証明と魅力的な広告を提供することが重要です。

咳止め・風邪薬市場は、消費者の嗜好の変化、技術の進歩、呼吸器感染症の症例数の増加により成長が見込まれます。投資には機会もあれば、規制要件への対応や高い競合への対応といった課題もあります。また、イノベーション、カスタマイズされたアプローチ、持続可能な慣行を採用し、業界の乱気流や変化を乗り切る企業にもチャンスがあふれています。

目次

第1章 エグゼクティブサマリー

第2章 世界の咳止め・風邪薬市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界の咳止め・風邪薬市場の動向（2019～2024年）と予測（2025～2031年）
• 世界の咳止め・風邪薬市場（薬剤タイプ別）
  • 抗ヒスタミン薬
  • 去痰薬
  • 気管支拡張薬
  • 充血除去薬
  • 抗生物質
  • その他
• 世界の咳止め・風邪薬市場（投薬タイプ別）
  • 経口シロップ
  • 錠剤またはピル
  • 点鼻薬
  • ロゼンジ
  • その他
• 世界の咳止め・風邪薬市場（最終用途別）
  • 病院薬局
  • 小売薬局
  • ドラッグストア
  • その他

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別：世界の咳止め・風邪薬市場
• 北米の咳止め・風邪薬市場
• 欧州の咳止め・風邪薬市場
• アジア太平洋地域の咳止め・風邪薬市場
• その他地域咳止め・風邪薬市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 薬剤タイプ別：世界の咳止め・風邪薬市場の成長機会
  • 投薬タイプ別：世界の咳止め・風邪薬市場の成長機会
  • 最終用途別：世界の咳止め・風邪薬市場の成長機会
  • 地域別：世界の咳止め・風邪薬市場の成長機会
• 世界の咳止め・風邪薬市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の咳止め・風邪薬市場の生産能力拡大
  • 世界の咳止め・風邪薬市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Johnson & Johnson
• GlaxoSmithKline
• Procter & Gamble
• Bayer
• Reckitt Benckiser
• Novartis
• Perrigo Company
• Sun Pharmaceutical Industries
• Prestige Consumer Healthcare
• Blackmores

The future of the global cough and cold preparation market looks promising with opportunities in the hospital pharmacy, retail pharmacy, and drug store markets. The global cough and cold preparation market is expected to reach an estimated $79.3 billion by 2031 with a CAGR of 4.2% from 2025 to 2031. The major drivers for this market are the rising geriatric population and increasing allergies among people.

• Lucintel forecasts that, within the drug type category, antihistamine is expected to witness the highest growth over the forecast period.
• Within the end use category, hospital pharmacy is expected to witness the highest growth.
• In terms of regions, North America will remain the largest region over the forecast period.

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Emerging Trends in the Cough and Cold Preparation Market

Changes witnessed in the cough and cold preparation market are enhancing the product mix, with emphasis mainly on the healthy product range, the trend toward individualized medicine, and convenience-based offerings targeting contemporary society.

• Rise of Natural Remedies in Cough and Cold: This market is accompanied by trends toward herbal cough and cold preparations. Since this has been attributed to consumers' basic understanding of the need for better and safer options than synthetic drugs, it is motivating manufacturers to shift toward herbal formulations, which are more appealing to health-oriented customers.
• E-commerce Growth: The advent of e-commerce has also influenced the way these cough and cold preparations are bought and sold. The use of online sales channels is simple and convenient, enabling access to many product categories that help users evaluate products based on reviews and information.
• Multi-symptom Products: A look into the present-day market for cough and cold preparations shows that many consumers are looking for products that tackle more than one symptom in a single dosage. These need to be combination therapies, also referred to as combination products. This trend is driving increased marketing as manufacturers develop formulations that combine cough suppressants, decongestants, and antihistamines.
• Personalized Medicine for Cough and Cold: Personalized medicine is gaining a foothold in the cough and cold preparation market, with products focusing on features like age, lifestyle, or health of the customer. This trend is likely to improve customer loyalty as customers will be satisfied with the implemented market approach.
• Focus on Preventative Care: There is a growing trend toward preventive health, resulting in the production of products that enhance immunity and reduce the chances of infections. This trend is changing the formulations of products and the marketing of products across the industry.

Addressing these new trends is important, especially for players in the cough and cold preparation market. By responding to therapeutic and individual well-being needs, companies will be better positioned in the market, and their growth will be amplified.

Recent Developments in the Cough and Cold Preparation Market

The latest trends in the cough and cold preparation sector are indicative of developments in the formulation of these products, the integration of technology, and consumer preferences. Therefore, the case for constant improvement is very relevant in a competitive market.

• Launch of Innovative Formulations: Other players have ventured into new formulations, mixing natural treatments with scientific means to reach more consumers and be more effective.
• Expansion of E-commerce Presence: Major drug manufacturers are turning to the use of e-commerce channels for their products, which is very beneficial in extending the market to cover more customers.
• Regulatory Changes: Various countries have introduced stricter labeling and safety regulations, compelling developers to take necessary measures to comply and increase product informational transparency.
• Increased R&D Investments: Firms are making huge investments in research and development to develop novel and efficient products for particular populations, such as children and older adults.
• Integration of Technology: Innovations in delivery systems, including sprays and dissolvable forms of cough and cold preparations, make it more convenient to use these preparations, thereby increasing their popularity among users.

There is a great need for practitioners to stay abreast of recent developments in the industry. In addition to improving the effectiveness of the products offered, these advances anticipate future consumer needs, preparing companies for strategies focused on consumer-oriented approaches.

Strategic Growth Opportunities for Cough and Cold Preparation Market

Changes are taking place within the cough and cold preparation market, creating several strategic growth opportunities influenced by factors such as the increase in demand for natural remedies, the growth of e-commerce, and personalized medicine.

• Introduction in Developing Economies: As disposable incomes grow in emerging markets with increased health consciousness, such opportunities create the impetus to offer product line extensions in these markets.
• Emergence of Herbal Products: There is also a need to devote resources to exploring herbal and natural formulations as consumers increasingly opt for natural medicine.
• Stress on Preventive Verticals: There is a need for the development and marketing of nutritional products aimed at preventing illnesses by boosting immune systems, which will attract a wider market.
• Internet-Based Sales Channels: Improving online sales innovations will foster effective market strategies and broaden purchasing alternatives for consumers using the Internet.
• Personalized Solutions: Developing personalized cough and cold remedies based on the medical history and current health of the consumer will appeal to patients who prefer custom-made healthcare and enhance return engagements.

It will be necessary for companies operating in this market to capitalize on strategic issues that provide growth. In particular, innovation and consumer engagement will be the foremost aspects for companies to position themselves competitively.

Cough and Cold Preparation Market Driver and Challenges

There are a number of driving factors that define the cough and cold preparation market including an increase in awareness of health products among consumers, seasonal variations in demand, and the presence of multiple product variations. There are however barriers such as regulatory barriers, competition by generics, and side effects of some medicines that inhibit the growth of the market.

The factors responsible for driving the cough and cold preparation market include:

• Rising Health Consciousness: Increasing knowledge on health and wellness among consumers is fueling the need for efficient cough and cold preparations making the manufacturers come up with innovations.
• Technological Advancements: Innovative pharmaceutical technologies are ushering in a second generation of formulations that are easy to use and attractive to consumers increasing customer satisfaction.
• Increasing Incidence of Respiratory Infections: The season's changes and world pandemics have worsened respiratory infections leading to increased sales for cough and cold systems.
• Domestic Advancement of the E-commerce Sector: The o growing e-commerce market allows the ease in accessing different ranges of coughs and colds products hence making it simple for consumers on what to purchase.
• Senior Population Demographics: The rising aging population across the globe is stimulating the need for cough and cold products for them which is specialized for their health concerns.

Challenges in the cough and cold preparation market are:

• Regulatory Compliance: Adhering to relevant legislation and industry developments is particularly challenging for manufacturers, affecting product development timelines.

Market Competition: Product competitiveness requires constant promotions and innovation, with companies tasked with effective product differentiation.

• Consumer Skepticism: Faced with numerous alternatives, consumers might doubt the effectiveness of cough and cold preparations in alleviating symptoms, making it critical for companies to provide proof and engaging advertisements.

The cough and cold preparation market is expected to grow due to changes in consumer preferences, technological advancements, and more cases of respiratory tract infections. Investments present opportunities, as well as challenges, such as meeting regulatory requirements and dealing with high competition. Opportunities also abound for companies that embrace innovation, customized approaches, and sustainable practices to survive industry turbulence and changes.

List of Cough and Cold Preparation Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies cough and cold preparation companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the cough and cold preparation companies profiled in this report include-

• Johnson & Johnson
• GlaxoSmithKline
• Procter & Gamble
• Bayer
• Reckitt Benckiser
• Novartis
• Perrigo Company
• Sun Pharmaceutical Industries
• Prestige Consumer Healthcare
• Blackmores

Cough and Cold Preparation by Segment

The study includes a forecast for the global cough and cold preparation market by drug type, dosage type, end use, and region.

Cough and Cold Preparation Market by Drug Type [Analysis by Value from 2019 to 2031]:

• Antihistamine
• Expectorant
• Bronchodilator
• Decongestant
• Antibiotic
• Others

Cough and Cold Preparation Market by Dosage Type [Analysis by Value from 2019 to 2031]:

• Oral Syrup
• Tablets or Pill
• Nasal Drop
• Lozenge
• Others

Cough and Cold Preparation Market by End Use [Analysis by Value from 2019 to 2031]:

• Hospital Pharmacy
• Retail Pharmacy
• Drug Store
• Others

Cough and Cold Preparation Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Cough and Cold Preparation Market

The cough and cold preparation market is experiencing several transformations due to changes in customer preferences, formulation, and rising health consciousness among consumers. With the ever-returning periods of severe cold and flu, the need for effective solutions is on the rise. Additionally, the COVID-19 pandemic has shifted consumers' focus toward respiratory health, improving the OTC and prescription medications supplied. Market conditions vary from one country to another due to different legal regimes, healthcare concerns, and consumer behaviors.

• USA: In the U.S., the cough and cold preparation market is emerging for herbal and natural remedy products, indicative of holistic healthcare. Major pharmaceutical players are expanding their product lines to include formulas that do not cause drowsiness and multi-symptom remedies. Furthermore, improvements in user-friendly delivery systems like dissolvable strips and sprays have made the products easier to use. Labeling is another area where regulatory bodies are tightening regulations to ensure the provision of relevant consumer information.
• China: China's cough and cold preparation market is experiencing exponential growth, driven by increased urbanization and health awareness among consumers. The government supports the use of traditional Chinese medicine (TCM), encouraging the development of herbal treatment formulations. These products are made accessible to the population through e-commerce platforms, and partnerships between domestic and international companies are enhancing the pipeline of innovations.
• Germany: Germany is embracing evidence-based practices in the cough and cold preparation market. Increasing focus on clinical studies is prompting manufacturers to fund trials to prove their product claims. There is also demand for combination therapies that can address multiple symptoms in a single formulation. Regulatory compliance is stringent, ensuring that new entrants meet high standards for safety and efficacy. This emphasis on quality has strengthened consumer trust in pharmaceutical products.
• India: The Indian market for cough and cold preparations is booming, thanks to a growing population and increasing health consciousness. The demand for inexpensive herbal medicines is rising, aligning with cultural preferences. The growth of online pharmacies has made it easier for customers to purchase products that were previously only available in physical stores. Companies are also focusing on low-cost, easy-to-use over-the-counter products to cater to various economic levels, increasing market coverage.
• Japan: The market for cough and cold preparations in Japan is well-developed, with a strong focus on preventive care. New products like herbal syrups and lozenges are emerging. Demographic changes are driving demand for better products suited to the elderly, and regulations have reduced the approval time for new products. Consumer knowledge about preventive measures is also contributing to market growth.

Features of the Global Cough and Cold Preparation Market

Market Size Estimates: Cough and cold preparation market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecasts (2025 to 2031) by various segments and regions.

Segmentation Analysis: Cough and cold preparation market size by drug type, dosage type, end use, and region in terms of value ($B).

Regional Analysis: Cough and cold preparation market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different drug types, dosage types, end uses, and regions for the cough and cold preparation market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the cough and cold preparation market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the cough and cold preparation market by drug type (antihistamine, expectorant, bronchodilator, decongestant, antibiotic, and others), dosage type (oral syrup, tablets or pill, nasal drop, lozenge, and others), end use (hospital pharmacy, retail pharmacy, drug store, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Cough and Cold Preparation Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Cough and Cold Preparation Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Cough and Cold Preparation Market by Drug Type
  • 3.3.1: Antihistamine
  • 3.3.2: Expectorant
  • 3.3.3: Bronchodilator
  • 3.3.4: Decongestant
  • 3.3.5: Antibiotic
  • 3.3.6: Others
• 3.4: Global Cough and Cold Preparation Market by Dosage Type
  • 3.4.1: Oral Syrup
  • 3.4.2: Tablets or Pill
  • 3.4.3: Nasal Drop
  • 3.4.4: Lozenge
  • 3.4.5: Others
• 3.5: Global Cough and Cold Preparation Market by End Use
  • 3.5.1: Hospital Pharmacy
  • 3.5.2: Retail Pharmacy
  • 3.5.3: Drug Store
  • 3.5.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Cough and Cold Preparation Market by Region
• 4.2: North American Cough and Cold Preparation Market
  • 4.2.1: North American Market by Drug Type: Antihistamine, Expectorant, Bronchodilator, Decongestant, Antibiotic, and Others
  • 4.2.2: North American Market by End Use: Hospital Pharmacy, Retail Pharmacy, Drug Store, and Others
• 4.3: European Cough and Cold Preparation Market
  • 4.3.1: European Market by Drug Type: Antihistamine, Expectorant, Bronchodilator, Decongestant, Antibiotic, and Others
  • 4.3.2: European Market by End Use: Hospital Pharmacy, Retail Pharmacy, Drug Store, and Others
• 4.4: APAC Cough and Cold Preparation Market
  • 4.4.1: APAC Market by Drug Type: Antihistamine, Expectorant, Bronchodilator, Decongestant, Antibiotic, and Others
  • 4.4.2: APAC Market by End Use: Hospital Pharmacy, Retail Pharmacy, Drug Store, and Others
• 4.5: ROW Cough and Cold Preparation Market
  • 4.5.1: ROW Market by Drug Type: Antihistamine, Expectorant, Bronchodilator, Decongestant, Antibiotic, and Others
  • 4.5.2: ROW Market by End Use: Hospital Pharmacy, Retail Pharmacy, Drug Store, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Cough and Cold Preparation Market by Drug Type
  • 6.1.2: Growth Opportunities for the Global Cough and Cold Preparation Market by Dosage Type
  • 6.1.3: Growth Opportunities for the Global Cough and Cold Preparation Market by End Use
  • 6.1.4: Growth Opportunities for the Global Cough and Cold Preparation Market by Region
• 6.2: Emerging Trends in the Global Cough and Cold Preparation Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Cough and Cold Preparation Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Cough and Cold Preparation Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Johnson & Johnson
• 7.2: GlaxoSmithKline
• 7.3: Procter & Gamble
• 7.4: Bayer
• 7.5: Reckitt Benckiser
• 7.6: Novartis
• 7.7: Perrigo Company
• 7.8: Sun Pharmaceutical Industries
• 7.9: Prestige Consumer Healthcare
• 7.10: Blackmores