外装塗料市場レポート：2031年までの動向、予測、競合分析

世界の外装塗料市場の将来は、商業ビルと住宅市場における機会があり、有望視されています。世界の外装塗料市場は、2025～2031年にかけてCAGR 5.6%で成長すると予想されます。この市場の主な促進要因は、世界の建設活動とインフラ整備の増加、住宅および商業部門での耐候性塗料の需要拡大です。

• Lucintelの予測によると、タイプ別では外壁用溶剤希釈塗料が予測期間中に高い成長を遂げる見込みです。
• また、用途別では工業用が高い成長が見込まれます。
• 地域別では、アジア太平洋地域が予測期間中に最も高い成長が見込まれます。

外装塗料市場の戦略的成長機会

外装塗料市場は、様々な用途においていくつかの戦略的成長機会を提示しています。こうした機会は、技術の進歩や、さまざまな分野での特殊塗料需要の増加によってもたらされます。

• 持続可能な建設：持続可能な建設が重視されるようになり、環境に優しくエネルギー効率の高い外装塗料が求められるようになりました。特にグリーンビルディングプロジェクトでは、建物の省エネと環境負荷の低減に貢献する塗料への需要が高まっています。
• 自動車産業の革新：自動車産業は、高性能で耐久性の高い外装塗料に大きな成長機会をもたらしています。自己修復性塗料や耐スクラッチ性塗料などの技術革新が自動車の寿命と美観を向上させ、この業界の需要を牽引しています。
• インフラ開発：インフラ開発への投資の増加に伴い、過酷な環境下でも耐久性と保護性を発揮する外装塗料のニーズが高まっています。防錆塗料や耐候性塗料は、インフラプロジェクトに特に適しています。
• 建物のエネルギー効率化：建築物の設計においてエネルギー効率が優先されるようになり、断熱塗料の需要が高まっています。熱性能を高め、エネルギー消費の削減に貢献する塗料は、住宅や商業ビルで支持を集めています。
• 海洋および産業用途：海洋および産業分野は、腐食、化学薬品、過酷な環境に対する耐性を備えた外装塗料の主要市場です。これらの用途に特化した塗料は、機器や構造物を過酷な環境要因から保護するために不可欠です。

こうした成長機会が外装塗料市場の将来を形成し、技術革新を促進し、さまざまな産業への応用を拡大しています。

外装塗料市場の促進要因・課題

外装塗料市場は、さまざまな技術的、経済的、規制的要因の影響を受けています。これらの市場促進要因・課題を理解することは、企業が市場を効果的にナビゲートし、成長機会を活用するために不可欠です。

外装塗料市場を牽引している要因は以下の通りです：

• 持続可能なソリューションへの需要の高まり：環境に優しく持続可能な塗料へのシフトが市場の成長を促進しています。規制や消費者の嗜好により、環境への影響を低減する低VOCで環境に優しい配合が求められています。
• 技術の進歩：セルフクリーニングや防錆塗料など、塗料技術の革新が製品の性能を高め、用途の可能性を広げ、市場の成長を促進しています。
• 建設とインフラの成長：建設・インフラプロジェクトへの投資の増加により、過酷な条件にも耐え、構造物の寿命を延ばすことができる耐久性の高い高性能外装塗料への需要が高まっています。
• 自動車産業の拡大：自動車業界では、高品質で美観に優れた外装塗料への需要が市場の成長を後押ししています。自動車用塗料の技術革新は耐久性と外観を向上させ、業界の進歩を促しています。
• エネルギー効率の重視：建築設計におけるエネルギー効率の重視が断熱塗料の需要を押し上げています。断熱塗料はエネルギー消費の削減と室内の快適性の向上に役立ち、持続可能性の目標に合致しています。

外装塗料市場における課題は以下の通りです：

• 規制への対応：地域によって異なる複雑な規制を乗り越えることは、メーカーにとって困難な課題です。環境・安全基準の遵守は不可欠ですが、生産コストと複雑さを増大させる可能性があります。
• 原材料コスト：顔料や樹脂などの原材料価格の変動は、製造コストや収益性に影響を及ぼし、メーカーにとって課題となります。
• 市場競争：外装塗料市場では、多数の企業が同様の製品を提供し、激しい競争を繰り広げているため、価格競争や利益率の低下につながる可能性があり、企業は技術革新と差別化を図る必要があります。
• 環境規制：排出物や廃棄物管理に関する環境規制が強化され、よりクリーンな生産プロセスや配合の必要性が高まっています。
• 技術的適応：急速に進化する塗料技術に対応し、イノベーションを統合していくことは、特に経営資源が限られている中小企業にとっては困難なことです。

これらの促進要因・課題が組み合わさって外装塗料市場力学が形成され、企業の成長戦略と市場ポジショニングに影響を与えています。

目次

第1章 エグゼクティブサマリー

第2章 世界の外装塗料市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析（2019～2031年）

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界の外装塗料市場の動向（2019～2024年）と予測（2025～2031年）
• 世界の外装塗料市場：タイプ別
  • 水溶性塗料
  • 溶剤塗料
  • エマルジョン塗料
  • 粉体塗装
  • その他
• 世界の外装塗料市場：用途別
  • 商業ビル
  • 住宅
  • その他

第4章 地域別の市場動向と予測分析（2019～2031年）

• 世界の外装塗料市場：地域別
• 北米の外装塗料市場
• 欧州の外装塗料市場
• アジア太平洋の外装塗料市場
• その他地域の外装塗料市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の外装塗料市場の成長機会：タイプ別
  • 世界の外装塗料市場の成長機会：用途別
  • 世界の外装塗料市場の成長機会：地域別
• 世界の外装塗料市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の外装塗料市場の生産能力拡大
  • 世界の外装塗料市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• AkzoNobel
• DuPont
• PPG Industries
• Sherwin-Williams
• BASF Coatings
• Valspar Corp
• Nippon Paint
• Kansai Paint
• Chemolak
• Novochema Cooperative

The future of the global exterior coating market looks promising with opportunities in the commercial building and residential building markets. The global exterior coating market is expected to grow with a CAGR of 5.6% from 2025 to 2031. The major drivers for this market are the increasing construction activities and infrastructure development worldwide, and the growing demand for weather-resistant coatings in the residential and commercial sectors.

• Lucintel forecasts that, within the type category, solvent-thinned coatings for exterior wall is expected to witness higher growth over the forecast period.
• Within this application category, industrial is expected to witness higher growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Exterior Coating Market

The exterior coating market is witnessing several emerging trends driven by technological advancements, environmental concerns, and evolving consumer needs. These trends are reshaping the market, offering new opportunities for innovation and growth.

• Eco-Friendly Coatings: A growing shift towards eco-friendly and sustainable exterior coatings is underway. This trend is driven by stricter environmental regulations and consumer demand for greener products. Low-VOC and water-based coatings are becoming popular for their reduced environmental impact and improved safety.
• Self-Cleaning Coatings: Self-cleaning coatings are gaining traction due to their ability to reduce maintenance and extend the lifespan of exterior surfaces. These coatings use nanotechnology to repel dirt and grime, making them ideal for buildings and vehicles exposed to harsh environmental conditions.
• Anti-Corrosion Coatings: Advances in anti-corrosion coatings are enhancing the durability of exterior surfaces, especially in industrial and marine applications. These coatings provide long-term protection against rust and corrosion, improving the longevity of structures and reducing maintenance costs.
• Thermal Insulating Coatings: Thermal insulating coatings are being increasingly used to improve energy efficiency in buildings. These coatings help reduce heat loss or gain, contributing to energy savings and better indoor comfort, aligning with global sustainability goals.
• High-Performance Coatings: Demand for high-performance coatings with enhanced resistance to UV radiation, chemicals, and extreme temperatures is growing. These coatings are essential for applications in the automotive, aerospace, and industrial sectors, where durability and performance are critical.

These trends are driving significant changes in the exterior coating market, pushing for innovations that cater to environmental, performance, and maintenance needs.

Recent Developments in the Exterior Coating Market

Recent developments in the exterior coating market reflect advancements in technology, sustainability, and performance. These developments are enhancing the functionality and appeal of coatings across various applications, from construction to automotive.

• Development of Low-VOC Coatings: The introduction of low-VOC and water-based exterior coatings is addressing environmental concerns and regulatory requirements. These coatings offer reduced emissions and are safer for indoor and outdoor use, contributing to improved air quality and user safety.
• Advancements in Self-Cleaning Technologies: Innovations in self-cleaning coatings have led to products that reduce the need for manual cleaning and maintenance. These coatings utilize advanced nanotechnology to create surfaces that repel dirt and pollutants, enhancing durability and aesthetics.
• Introduction of Anti-Corrosion Solutions: New anti-corrosion coating formulations are providing superior protection for metal surfaces in harsh environments. These coatings are designed to withstand extreme conditions, such as high humidity and salt exposure, extending the lifespan of structures and machinery.
• Growth in Thermal Insulating Coatings: Thermal insulating coatings are becoming more prevalent as a means to improve energy efficiency in buildings. These coatings reduce heat transfer, leading to lower energy consumption for heating and cooling, aligning with energy-saving initiatives and sustainability goals.
• Emergence of High-Performance Coatings: High-performance coatings with enhanced properties, such as UV resistance and chemical resistance, are being developed for demanding applications. These coatings are crucial for industries requiring robust and reliable exterior protection, including automotive and aerospace.

These developments are advancing the exterior coating market by improving product performance, environmental impact, and application versatility.

Strategic Growth Opportunities for Exterior Coating Market

The exterior coating market presents several strategic growth opportunities across various applications. These opportunities are driven by advancements in technology and increasing demand for specialized coatings in different sectors.

• Sustainable Construction: Emphasis on sustainable construction practices presents an opportunity for exterior coatings that are eco-friendly and energy-efficient. Coatings that contribute to building energy savings and reduce environmental impact are in high demand, especially in green building projects.
• Automotive Industry Innovations: The automotive sector offers significant growth opportunities for high-performance and durable exterior coatings. Innovations such as self-healing and scratch-resistant coatings are enhancing vehicle longevity and aesthetics, driving demand in this industry.
• Infrastructure Development: With increasing investments in infrastructure development, there is a growing need for exterior coatings that provide durability and protection in harsh environments. Anti-corrosion and weather-resistant coatings are particularly relevant for infrastructure projects.
• Energy Efficiency in Buildings: Demand for thermal insulating coatings is rising as energy efficiency becomes a priority in building design. Coatings that enhance thermal performance and contribute to reduced energy consumption are gaining traction in residential and commercial buildings.
• Marine and Industrial Applications: The marine and industrial sectors are key markets for exterior coatings that offer resistance to corrosion, chemicals, and extreme conditions. Specialized coatings for these applications are essential for protecting equipment and structures from harsh environmental factors.

These growth opportunities are shaping the future of the exterior coating market, driving innovation, and expanding its application across various industries.

Exterior Coating Market Drivers and Challenges

The exterior coating market is influenced by a range of technological, economic, and regulatory factors. Understanding these drivers and challenges is essential for companies to navigate the market effectively and capitalize on growth opportunities.

The factors responsible for driving the exterior coating market include:

• Increasing Demand for Sustainable Solutions: The shift towards environmentally friendly and sustainable coatings is driving market growth. Regulations and consumer preferences are pushing for low-VOC and eco-friendly formulations that reduce environmental impact.
• Technological Advancements: Innovations in coating technologies, such as self-cleaning and anti-corrosion coatings, are enhancing product performance and expanding application possibilities, driving market growth.
• Growth in Construction and Infrastructure: Rising investments in construction and infrastructure projects are increasing the demand for durable and high-performance exterior coatings that can withstand harsh conditions and extend the lifespan of structures.
• Automotive Industry Expansion: Demand for high-quality and aesthetically pleasing exterior coatings in the automotive sector is fueling market growth. Innovations in vehicle coatings are improving durability and appearance, driving industry advancements.
• Focus on Energy Efficiency: Emphasis on energy efficiency in building design is boosting demand for thermal insulating coatings. These coatings help reduce energy consumption and improve indoor comfort, aligning with sustainability goals.

Challenges in the exterior coating market include:

• Regulatory Compliance: Navigating complex and varying regulations across regions can be challenging for manufacturers. Compliance with environmental and safety standards is essential but can increase production costs and complexity.
• Raw Material Costs: Fluctuations in raw material prices, such as pigments and resins, can impact production costs and profitability, posing a challenge for manufacturers.
• Market Competition: Intense competition in the exterior coating market, with numerous players offering similar products, can lead to price wars and reduced profit margins, requiring companies to innovate and differentiate themselves.
• Environmental Regulations: Stricter environmental regulations regarding emissions and waste management are driving the need for cleaner production processes and formulations, adding pressure on manufacturers to adapt.
• Technological Adaptation: Keeping up with rapidly evolving coating technologies and integrating innovations can be challenging for companies, especially smaller ones with limited resources.

The combination of these drivers and challenges is shaping the dynamics of the exterior coating market, influencing growth strategies and market positioning for companies.

List of Exterior Coating Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, exterior coating companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the exterior coating companies profiled in this report include-

• AkzoNobel
• DuPont
• PPG Industries
• Sherwin-Williams
• BASF Coatings
• Valspar Corp
• Nippon Paint
• Kansai Paint
• Chemolak
• Novochema Cooperative

Exterior Coating by Segment

The study includes a forecast for the global exterior coating market by type, application, and region.

Exterior Coating Market by Type [Analysis by Value from 2019 to 2031]:

• Water-Soluble Coatings
• Solvent Coatings
• Emulsion Coatings
• Powder Coatings
• Others

Exterior Coating Market by Application [Analysis by Value from 2019 to 2031]:

• Commercial Building
• Residential Building
• Others

Exterior Coating Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Exterior Coating Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below are recent developments by major exterior coating producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The U.S. market is seeing a surge in demand for eco-friendly exterior coatings. Companies are focusing on low-VOC and water-based formulations to meet stringent environmental regulations. Innovations in self-cleaning and anti-corrosion coatings are also driving market growth, especially in the automotive and construction sectors.
• China: China is advancing its exterior coating technologies with a focus on enhancing durability and performance. There is a strong emphasis on developing coatings that can withstand extreme weather conditions, driven by rapid urbanization and infrastructure development. The market is also seeing increased use of high-performance coatings in the automotive and industrial sectors.
• Germany: Germany is leading in the development of advanced exterior coatings, including those with high thermal and UV resistance. The focus is on sustainable and energy-efficient solutions, such as coatings that contribute to building energy savings. The market is also benefiting from innovations in coatings for high-end automotive applications.
• India: In India, the exterior coating market is growing due to increased construction activities and infrastructure development. There is a rising demand for cost-effective and durable coatings that can withstand the local climate. Companies are also investing in advanced coating technologies to cater to the expanding automotive and construction industries.
• Japan: The Japanese exterior coating market is characterized by a focus on high-performance and specialty coatings. The industry is investing in technologies that offer enhanced resistance to environmental factors and extend the lifespan of coatings. Innovations include self-healing coatings and those designed for extreme weather conditions.

Features of the Global Exterior Coating Market

Market Size Estimates: Exterior coating market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Exterior coating market size by type, application, and region in terms of value ($B).

Regional Analysis: Exterior coating market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the exterior coating market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the exterior coating market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the exterior coating market by type (water-soluble coatings, solvent coatings, emulsion coatings, powder coatings, and others), application (commercial building, residential building, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Exterior Coating Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Exterior Coating Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Exterior Coating Market by Type
  • 3.3.1: Water-Soluble Coatings
  • 3.3.2: Solvent Coatings
  • 3.3.3: Emulsion Coatings
  • 3.3.4: Powder Coatings
  • 3.3.5: Others
• 3.4: Global Exterior Coating Market by Application
  • 3.4.1: Commercial Building
  • 3.4.2: Residential Building
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Exterior Coating Market by Region
• 4.2: North American Exterior Coating Market
  • 4.2.1: North American Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.2.2: North American Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.3: European Exterior Coating Market
  • 4.3.1: European Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.3.2: European Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.4: APAC Exterior Coating Market
  • 4.4.1: APAC Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.4.2: APAC Exterior Coating Market by Application: Commercial Building, Residential Building, and Others
• 4.5: ROW Exterior Coating Market
  • 4.5.1: ROW Exterior Coating Market by Type: Water-Soluble Coatings, Solvent Coatings, Emulsion Coatings, Powder Coatings, and Others
  • 4.5.2: ROW Exterior Coating Market by Application: Commercial Building, Residential Building, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Exterior Coating Market by Type
  • 6.1.2: Growth Opportunities for the Global Exterior Coating Market by Application
  • 6.1.3: Growth Opportunities for the Global Exterior Coating Market by Region
• 6.2: Emerging Trends in the Global Exterior Coating Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Exterior Coating Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Exterior Coating Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: AkzoNobel
• 7.2: DuPont
• 7.3: PPG Industries
• 7.4: Sherwin-Williams
• 7.5: BASF Coatings
• 7.6: Valspar Corp
• 7.7: Nippon Paint
• 7.8: Kansai Paint
• 7.9: Chemolak
• 7.10: Novochema Cooperative