エモリエント市場レポート：動向、予測、競合分析 (2031年まで)

世界のエモリエント市場の将来は、スキンケア、ヘアケア、デオドラント、オーラルケアの各市場における機会で有望視されています。世界のエモリエント市場は、2025年から2031年にかけてCAGR 4.5%で成長すると予想されます。この市場の主な促進要因は、動植物由来のオイルなどの天然成分市場の成長、皮膚疾患の頻度増加に後押しされたスキンケア問題に対する社会的意識の高まり、パーソナルケアおよび化粧品事業の世界的成長です。

• Lucintelによると、種類別ではエステルが予測期間中最大のセグメントであり続けると予測しています。
• 用途別では、消費者の間で保湿剤、クリーム、ローションなどのスキンケア製品の使用が増加していることから、スキンケアが最大セグメントであり続けると思われます。
• 地域別では、汚染を軽減するスキンケア製品に対する需要の増加、旅行・観光セクターの成長、有名人の推薦の重要性から、アジア太平洋が予測期間中に最も高い成長を遂げると予想されます。

エモリエント市場の戦略的成長機会

エモリエント市場には、消費者動向の変化や技術シフトにより、主要な用途において様々な戦略的成長機会があります。これらの機会は、ブランドが市場シェアを獲得する上で重要です。

• スキンケア製品：保湿製品に対するニーズの高まりに対応するため、エモリエント効果のあるフェイシャルクリームやローションに対する需要が高まっています。新しい処方は、特定の肌悩みを持つさまざまな消費者グループにアピールできる可能性があります。
• ベビーケア：母親が乳幼児のデリケートな肌にやさしい製品を求めていることから、エモリエント市場はベビーケア分野で高い成長の可能性を秘めています。低刺激性で皮膚科学的にテストされた乳剤は、こうしたニーズに応えることができます。
• サンケア：サンケア製品にエモリエント剤を配合すると、有害な紫外線から肌を守りつつ保湿できるため、消費者にメリットがあります。この機会は、ワンステップのソリューションや、複数のメリットを提供する単一製品を好む消費者にとって魅力的です。
• 男性用グルーミング：男性用グルーミング製品の成長は、男性用スキンケアに特化したエモリエント剤の市場におけるギャップを浮き彫りにしています。乾燥や肌荒れを予防・治療する製品を開発し、成長する市場セグメントに対応することが重要です。
• エコフレンドリーな製品：責任ある調達と包装を目指し、環境に配慮した慣行を採用することで、環境意識の高い消費者の間でブランドのイメージを高めることができます。植物由来のエモリエント剤の開発は、市場が飽和状態になる中で、効果的なポジショニング戦略を生み出すこともできます。

このように成長機会に焦点を当てることで、エモリエント市場の性質が変化し、イノベーション、消費者の要望への対応、持続可能性と包括性へのコミットメントが促進されています。

エモリエント市場の促進要因・課題

エモリエント市場は、技術開発、経済状況、規制など、さまざまな促進要因・課題の影響を受けています。エモリエント業界の利害関係者にとって、市場をうまく運営するためには、これらの要素を理解することが極めて重要です。

エモリエント市場を牽引する要因は以下の通りです：

• 皮膚の健康に対する意識の高まり：肌の健康に対する消費者の関心の高まりは、重要な市場促進要因です。この動向は、スキンケアソリューションに対する需要の高まりにつながっています。
• eコマースの台頭：eコマース・プラットフォームの改善により、より多くの消費者がエモリエント製品にアクセスできるようになり、ブランドのリーチが拡大しています。オンラインショッピングは、利便性を求める今日の消費者の需要を満たしています。
• 天然成分への需要：天然成分やオーガニック製品に対する市場の拡大により、ブランドは処方の改善を迫られ、清潔な美に対する需要の高まりに対応しています。
• 都市化とライフスタイルの変化：都市化とライフスタイルの変化により、乾燥や敏感肌などの肌トラブルが増加しています。このため、持続的な保湿と保護効果をもたらすエモリエント治療に対する需要が生じています。
• 技術進歩：製剤技術の進歩により、エモリエント剤の効果は向上し続けており、消費者の間での採用が増加しています。継続的な研究が市場を強化します。

エモリエント市場の課題は以下の通りです：

• 規制への対応：製造業者は、化粧品に関する複雑な規制の枠組みを乗り越えるという課題に直面しています。新規市場への参入には安全規制の遵守が不可欠です。
• 激しい競合：エモリエント市場は競争が激しく、多くのブランドが消費者の注目を集めるためにしのぎを削っています。ブランド・ロイヤルティを高めるためにユニークな製品を開発することは課題です。
• 価格への敏感さ：消費者は価格に見合った価値を求めることが多く、エモリエント製品にとって価格への敏感さは重要な課題となっています。ブランドにとって、手頃な価格を保ちながら品質を維持することは難しいです。

その結果、市場促進要因・課題はエモリエント市場に密接に関係し、ブランドと消費者行動の両方に影響を与え、この分野の成長軌道を形成しています。

目次

第1章 エグゼクティブサマリー

第2章 世界のエモリエント市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のエモリエント市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のエモリエント市場：種類別
  • エステル
  • 脂肪アルコール
  • 脂肪酸
  • エーテル
  • シリコーン
  • その他
• 世界のエモリエント市場：形状別
  • 固体
  • 液体
• 世界のエモリエント市場：用途別
  • スキンケア
  • ヘアケア
  • デオドラント
  • オーラルケア
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のエモリエント市場：地域別
• 北米のエモリエント市場
• 欧州のエモリエント市場
• アジア太平洋のエモリエント市場
• その他地域のエモリエント市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のエモリエント市場の成長機会：種類別
  • 世界のエモリエント市場の成長機会：形状別
  • 世界のエモリエント市場の成長機会：用途別
  • 世界のエモリエント市場の成長機会：地域別
• 世界のエモリエント市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のエモリエント市場の生産能力拡大
  • 世界のエモリエント市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• BASF
• Clariant
• Eastman Chemical Company
• The Lubrizol Corporation
• Covestro
• Evonik Industries
• Hallstar
• Croda International
• Ashland
• Sasol

The future of the global emollient market looks promising with opportunities in the skin care, hair care, deodorant, and oral care markets. The global emollient market is expected to grow with a CAGR of 4.5% from 2025 to 2031. The major drivers for this market are growth in the market for natural components such as oils derived from plants and animals, rising public awareness of skincare issues bolstered by an increase in the frequency of skin disorders, along global growth of the personal care and cosmetics business.

• Lucintel forecasts that, within the type category, the ester will remain the largest segment over the forecast period.
• Within the application category, skin care will remain the largest segment due to the rising use of skin care products such as moisturizers, creams, and lotions, among consumers.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to increasing demand for skincare products that reduce pollution, the growth of the travel and tourism sector, and the importance of celebrity endorsements.

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Emerging Trends in the Emollient Market

The emollient market has encountered some emerging trends that reveal shifts in consumer behavior, new tools, and materials used in the market, as well as an increase in the need for sustainable development. The evolution of the emollient market is the reason why the complexion of product development and product marketing is changing.

• Natural and Organic Ingredients: One prominent trend is the increasing penetration of natural and organic emollients among consumers. This is due to the growing concern for the safety and environmental friendliness of product use. Brands are substituting synthetic emollients with plant oils and butter, increasing consumer confidence in the market.
• Personalization: Aided by the latest technologies, providing tailored emollients based on individual skin types now appears to be a feasible solution. This trend improves consumer satisfaction and loyalty, as many individuals are likely to benefit from personalized products.
• Sustainability Practices: Emollients play a significant role in the market. Brands like Cut & Paste have adopted greener practices in their ingredients and product packaging. Consumers are demanding products with low ecological impacts, prompting companies to amend their methods to more sustainable ones.
• Multifunctional Products: Consumers are increasingly seeking emollients not only for skin hydration but also for other benefits, such as anti-aging and sun protection. This trend of providing added value expands the scope for marketers, allowing for greater creativity in enhancing their products.
• Digital Engagement: Consumers become brand advocates by using digital marketing channels, creating opportunities for interactions between brands and consumers through social media and influencers. This trend broadens the audience for the brand's emollient products, appealing to all ages.

These emerging trends are transforming the emollient market through innovative and consumer-centric strategies, enhancing sustainability and personalization.

Recent Developments in the Emollient Market

Recent developments in the emollient market include increased innovation, a focus on sustainability, and an emphasis on the consumer. Competitive forces in the emollient market are improving product lines and meeting the changing preferences of customers.

• Innovation in Formulations: Firms are investing more resources into research on advanced skin emollients that are easily absorbed and effective. This innovation is critical for meeting the high expectations of consumers regarding skincare products.
• Expansion of Clean Beauty: The development of new emollient products is driven by clean beauty concepts that prioritize safety and transparency in ingredients. This development appeals to health-conscious consumers seeking effective skincare products.
• Regulatory Compliance: Increased stringency in safety and environmental regulations regarding product composition is leading firms to adopt best practices. Compliance is essential for market entry and for maintaining a positive image with consumers.
• Rise of E-commerce: Online shopping is becoming increasingly significant in the emollient market, and brands are striving to establish a stronger online presence to reach consumers effectively. E-commerce offers opportunities for broader coverage and targeted advertising.
• Collaborations and Partnerships: Collaborations are emerging between manufacturers of cosmetic and emollient components to expedite product development processes and create more emollient products. These partnerships can lead to faster development and better formulation quality.

These recent developments are positively revolutionizing the emollient market by fostering innovation, building trust with consumers, and creating market opportunities through strategic and digital activities.

Strategic Growth Opportunities for the Emollient Market

The emollient market has various strategic growth opportunities across key applications due to changing consumer trends and technological shifts. These opportunities are important for brands to gain market share.

• Skin Care Products: There is a rising demand for emollient facial creams or lotions to address the growing need for moisturizing products. New formulations could appeal to different consumer groups with specific skin concerns.
• Baby Care: The emollient market has high growth potential in the baby care segment, as mothers seek gentle products for their infants' delicate skin. Hypoallergenic and dermatologically tested emulsions can meet this need.
• Sun Care: Including emollients in sun care products benefits consumers by moisturizing the skin while protecting it against harmful UV rays. This opportunity is appealing to consumers who prefer a one-step solution or a single product offering multiple benefits.
• Men's Grooming: The growth of men's grooming products highlights a gap in the market for emollients tailored to men's skincare. It is important to develop products that prevent and treat dryness and irritation, catering to a growing market segment.
• Eco-Friendly Products: Adopting environmentally friendly practices aimed at responsible sourcing and packaging can enhance a brand's image among eco-conscious consumers. Developing plant-based emollients can also create effective positioning strategies as the market becomes more saturated.

This focus on growth opportunities is changing the nature of the emollient market, promoting innovation, responsiveness to consumer requests, and a commitment to sustainability and inclusivity.

Emollient Market Driver and Challenges

The emollient market is influenced by various drivers and challenges, including technological developments, economic conditions, and regulations. It is crucial for stakeholders in the industry to understand these elements to navigate the market successfully.

Factors driving the emollient market include:

• Growing Awareness of Skin Health: The increasing concern among consumers about skin health is an important market driver. This trend has led to heightened demand for skincare solutions.
• Rise in E-commerce: Improvements in e-commerce platforms allow more consumers to access emollient products, increasing brands' reach. Online shopping satisfies today's consumer demand for convenience.
• Demand for Natural Ingredients: The growing market for natural and organic products compels brands to improve their formulations, meeting the rising demand for clean beauty.
• Urbanization and Lifestyle Changes: Urbanization and changes in lifestyle are leading to more skin issues, such as dryness and sensitivity. This creates a demand for emollient treatments that provide lasting moisture and protective benefits.
• Technological Advancements: Advances in formulation technologies continue to improve the effectiveness of emollients, increasing their adoption among consumers. Ongoing research enhances the market.

Challenges in the emollient market include:

• Regulatory Compliance: Manufacturers face challenges in navigating the complexities of regulatory frameworks for cosmetics. Adhering to safety regulations is essential for entering new markets.
• Intense Competition: The emollient market is highly competitive, with numerous brands vying for consumer attention. Developing unique products to enhance brand loyalty can be challenging.
• Price Sensitivity: Consumers often seek value for money, making price sensitivity a significant challenge for emollient products. It can be difficult for brands to maintain quality while keeping prices affordable.

Consequently, drivers and challenges are closely related to the emollient market, influencing both brands and consumer behavior and shaping the growth trajectory of the sector.

List of Emollient Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, emollient companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the emollient companies profiled in this report include-

• BASF
• Clariant
• Eastman Chemical Company
• The Lubrizol Corporation
• Covestro
• Evonik Industries
• Hallstar
• Croda International
• Ashland
• Sasol

Emollient by Segment

The study includes a forecast for the global emollient market by type, form, application, and region.

Emollient Market by Type [Analysis by Value from 2019 to 2031]:

• Esters
• Fatty Alcohols
• Fatty Acids
• Ethers
• Silicones
• Others

Emollient Market by Form [Analysis by Value from 2019 to 2031]:

• Solid
• Liquid

Emollient Market by Application [Analysis by Value from 2019 to 2031]:

• Skin Care
• Hair Care
• Deodorants
• Oral Care
• Others

Emollient Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Emollient Market

The emollient market share is poised for explosive growth due to an increasing consumer base focused on skincare and moisturizing products with protective properties. New ingredients, formulations, and sustainability approaches are emerging, particularly in the U.S., Chinese, German, Indian, and Japanese markets, reflecting an overall evolution in personal care toward health and wellness.

• United States: In the U.S., the emollient market is on the rise, driven by increasing consumer concern for skin health. Companies are focusing on research to develop natural and organic emollients, leading to a shift toward clean-label products. The effectiveness of emollients in skincare is also improving due to advanced formulation processes.
• China: The emollient market in China is growing rapidly, fueled by a sophisticated consumer base with higher disposable incomes and a focus on skincare. There is an increased demand for functional emollient products, such as moisturizing and anti-aging solutions. E-commerce platforms are expanding the target demographic.
• Germany: The emollient market in Germany is experiencing a growing trend where consumers seek sustainable and natural products. Many manufacturers are adopting green practices and utilizing sustainable materials, aligning with consumer demand for environmentally friendly products.
• India: The emollient market in India is growing due to an increase in skin-related issues and a rising need for emollients. Some brands are focusing on affordable and accessible Ayurvedic and herbal emollients, catering to the demand for sensitive skin solutions.
• Japan: In Japan, the emollient market is characterized by a steady demand for multifunctional products that provide moisturizing and anti-aging benefits. Japanese companies are actively improving their products through sophisticated technologies and active ingredients, such as hyaluronic acid and collagen. There is also an increasing focus on products for sensitive skin and sun protection for children.

Features of the Global Emollient Market

Market Size Estimates: Emollient market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Emollient market size by type, form, application, and region in terms of value ($B).

Regional Analysis: Emollient market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, forms, applications, and regions for the emollient market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the emollient market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the emollient market by type (esters, fatty alcohols, fatty acids, ethers, silicones, and others), form (solid and liquid), application (skin care, hair care, deodorants, oral care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Emollient Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Emollient Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Emollient Market by Type
  • 3.3.1: Esters
  • 3.3.2: Fatty Alcohols
  • 3.3.3: Fatty Acids
  • 3.3.4: Ethers
  • 3.3.5: Silicones
  • 3.3.6: Others
• 3.4: Global Emollient Market by Form
  • 3.4.1: Solid
  • 3.4.2: Liquid
• 3.5: Global Emollient Market by Application
  • 3.5.1: Skin Care
  • 3.5.2: Hair Care
  • 3.5.3: Deodorants
  • 3.5.4: Oral Care
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Emollient Market by Region
• 4.2: North American Emollient Market
  • 4.2.1: North American Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.2.2: North American Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.3: European Emollient Market
  • 4.3.1: European Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.3.2: European Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.4: APAC Emollient Market
  • 4.4.1: APAC Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.4.2: APAC Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.5: ROW Emollient Market
  • 4.5.1: ROW Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.5.2: ROW Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Emollient Market by Type
  • 6.1.2: Growth Opportunities for the Global Emollient Market by Form
  • 6.1.3: Growth Opportunities for the Global Emollient Market by Application
  • 6.1.4: Growth Opportunities for the Global Emollient Market by Region
• 6.2: Emerging Trends in the Global Emollient Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Emollient Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Emollient Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: BASF
• 7.2: Clariant
• 7.3: Eastman Chemical Company
• 7.4: The Lubrizol Corporation
• 7.5: Covestro
• 7.6: Evonik Industries
• 7.7: Hallstar
• 7.8: Croda International
• 7.9: Ashland
• 7.10: Sasol