ブランドアパレル・アクセサリー小売市場レポート：動向、予測、競合分析 (2031年まで)

世界のブランドアパレル・アクセサリー小売市場の将来は、児童用市場と成人用市場に機会がありそうです。世界のブランドアパレル・アクセサリー小売市場は、2025年から2031年にかけてCAGR 10.2％で成長すると予測されます。この市場の主な促進要因は、オンラインショッピングの利便性とアクセシビリティの向上、広告キャンペーンとブランド提携の増加、認知されたブランドに対する顧客の愛着とリピート購入の増加です。

• Lucintelの予測によると、種類別では女性用が予測期間中に高い成長を遂げる見込みです。
• 用途別では、成人用がより高い成長を遂げると予測されます。
• 地域別では、アジア太平洋が予測期間中に最も高い成長が見込まれます。

ブランドアパレル・アクセサリー小売市場の戦略的成長機会

ブランドアパレル・アクセサリー小売市場は、主要な用途において様々な戦略的成長機会を提示しています。

• 持続可能な製品ライン：環境に優しいアパレル・コレクションを開発することで、環境意識の高い消費者を引き付け、ブランドロイヤルティと市場シェアを高めることができます。
• コラボレーション・コレクション：人気デザイナーやインフルエンサーと提携し、限定コレクションをリリースすることで、話題を呼び、独占販売により売上を伸ばすことができます。
• テクノロジーの統合：ARやAI技術を小売に活用することで、バーチャル試着やパーソナライズされたレコメンデーションが可能になり、ショッピング体験を向上させることができます。
• ソーシャルメディア・マーケティング：ソーシャル・メディア・プラットフォームでのプレゼンスを拡大し、ターゲットを絞った広告を打つことで、若年層を取り込み、エンゲージメントを高めることができます。
• 世界市場の拡大：消費者基盤が拡大している国際市場を開拓することで、新たな収益源とブランド成長の機会を得ることができます。

このような機会は、新たな収益源を生み出し、顧客エンゲージメントを高めることで、ブランドアパレル・アクセサリー小売市場を再形成しています。

ブランドアパレル・アクセサリー小売市場の促進要因・課題

ブランドアパレル・アクセサリー小売市場は、技術的、経済的、規制的要因によって形成される様々な促進要因・課題の影響を受けています。ブランドアパレル・アクセサリー小売市場の促進要因には以下が含まれます：

• eコマースの普及：オンライン・ショッピングの普及がブランド・アパレル需要を牽引しており、消費者はより多様な商品に便利にアクセスできます。
• 健康とウェルネスへの関心：健康とウェルネスに対する消費者の関心の高まりが、アクティブウェアやアスレジャー・アパレルの需要を押し上げ、市場の成長を促進しています。
• 技術の進歩：AIやモバイル決済ソリューションを含むeコマース技術の革新は、ショッピング体験を向上させ、より多くの消費者をオンラインに引きつけます。
• 消費者の嗜好の変化：持続可能性とエシカルファッションへのシフトは、ブランドにエコフレンドリーな慣行の採用を促し、市場へのリーチを広げます。
• インフルエンサーマーケティングの影響：インフルエンサーマーケティングの効果により、特に若い消費者の間でブランドの認知度とエンゲージメントが高まっています。

ブランドアパレル・アクセサリー小売市場における課題は以下の通りです：

• 激しい競合：アパレル市場は競争が激しく、ブランドが差別化を図り、市場シェアを維持することが難しいです。
• サプライチェーンの混乱：世界なサプライチェーンの問題は、在庫レベルや商品供給力に影響を与え、売上や顧客満足度に影響を与えます。
• 消費者の信頼の問題：オンラインショッピングにおける消費者の信頼構築は、特に新規ブランドにとっては依然としてハードルが高く、商品の信頼性や返品ポリシーに対する懸念が根強いです。

これらの促進要因や課題は、ブランドアパレル・アクセサリー小売市場力学を形成し、戦略的意思決定や成長の可能性に影響を与えます。

目次

第1章 エグゼクティブサマリー

第2章 世界のブランドアパレル・アクセサリー小売市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のブランドアパレル・アクセサリー小売市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のブランドアパレル・アクセサリー小売市場：種類別
  • 男性用
  • 女性用
• 世界のブランドアパレル・アクセサリー小売市場：用途別
  • 児童用
  • 成人用

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のブランドアパレル・アクセサリー小売市場：地域別
• 北米のブランドアパレル・アクセサリー小売市場
• 欧州のブランドアパレル・アクセサリー小売市場
• アジア太平洋のブランドアパレル・アクセサリー小売市場
• その他地域のブランドアパレル・アクセサリー小売市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のブランドアパレル・アクセサリー小売市場の成長機会：種類別
  • 世界のブランドアパレル・アクセサリー小売市場の成長機会：用途別
  • 世界のブランドアパレル・アクセサリー小売市場の成長機会：地域別
• 世界のブランドアパレル・アクセサリー小売市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のブランドアパレル・アクセサリー小売市場の生産能力拡大
  • 世界のブランドアパレル・アクセサリー小売市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Caleres
• Canali
• Carolina Mills
• Bill Blass Group
• Blair Corporation
• Danier Leather
• Deb Shops
• Deckers Outdoor Corpora
• ECCO Sko
• Eddie Bauer

The future of the global brand apparel and accessories retail market looks promising with opportunities in the children and adult markets. The global brand apparel and accessories retail market is expected to grow with a CAGR of 10.2% from 2025 to 2031. The major drivers for this market are the increasing online shopping convenience & accessibility, rising advertising campaigns & brand collaborations, and growth in customer attachment & repeat purchases of recognized brands.

• Lucintel forecasts that, within the type category, women are expected to witness higher growth over the forecast period.
• Within this application category, the adult is expected to witness higher growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Brand Apparel and Accessories Retail Market

The brand apparel and accessories retail market is witnessing several emerging trends that are reshaping consumer interactions and business models.

• Sustainability Initiatives: Brands are prioritizing eco-friendly materials and sustainable production practices to meet consumer demand for responsible fashion, fostering brand loyalty and a positive perception.
• Digital Transformation: The integration of advanced technologies like AI and AR is enhancing online shopping experiences by providing personalized recommendations and virtual fitting solutions.
• Social Commerce: Social media platforms are becoming key sales channels, allowing brands to engage directly with consumers through shoppable posts and live-streaming events.
• Direct-to-Consumer Models: Brands are increasingly adopting DTC strategies to build closer relationships with consumers, streamline operations, and enhance the customer experience.
• Customization and Personalization: Offering personalized products and experiences is becoming vital as consumers seek unique items that reflect their styles and preferences.

These trends are significantly reshaping the brand apparel and accessories retail market by enhancing customer engagement, loyalty, and overall sales.

Recent Developments in the Brand Apparel and Accessories Retail Market

The brand apparel and accessories retail market highlights important advancements and strategies adopted by retailers.

• E-commerce expansion: Brands are enhancing their online presence with user-friendly websites and mobile applications, improving navigation and payment options for consumers.
• Collaboration with influencers: Influencer marketing continues to gain traction, with brands partnering with popular figures to boost visibility and connect with target audiences.
• Enhanced supply chain management: Retailers are optimizing their supply chains to improve efficiency and reduce costs, responding swiftly to changing consumer demands.
• Focus on omnichannel retailing: Many brands are implementing omnichannel strategies to provide seamless experiences, blending online and offline shopping for greater consumer satisfaction.
• Investment in data analytics: Retailers are increasingly leveraging data analytics to understand consumer behavior, enabling more effective marketing strategies and personalized shopping experiences.

These developments are positively impacting the brand apparel and accessories retail market by improving consumer engagement and driving sales growth.

Strategic Growth Opportunities for Brand Apparel and Accessories Retail Market

The brand apparel and accessories retail market presents various strategic growth opportunities across key applications.

• Sustainable product lines: Developing eco-friendly apparel collections can attract environmentally conscious consumers, enhancing brand loyalty and market share.
• Collaborative collections: Partnering with popular designers or influencers for limited-edition releases can create buzz and drive sales through exclusivity.
• Technology integration: Utilizing AR and AI technologies in retail can enhance the shopping experience, allowing for virtual try-ons and personalized recommendations.
• Social media marketing: Expanding presence on social media platforms for targeted advertising can tap into younger demographics and drive engagement.
• Global market expansion: Exploring international markets with growing consumer bases can provide new revenue streams and opportunities for brand growth.

These opportunities are reshaping the brand apparel and accessories retail market by creating new revenue streams and enhancing customer engagement.

Brand Apparel and Accessories Retail Market Driver and Challenges

The brand apparel and accessories retail market is influenced by various drivers and challenges shaped by technological, economic, and regulatory factors. The factors responsible for driving the brand apparel and accessories retail market include:

• Growing e-commerce adoption: The increasing popularity of online shopping is driving demand for brand apparel, allowing consumers access to a wider variety of products conveniently.
• Health and wellness focus: Rising consumer interest in health and wellness is propelling demand for activewear and athleisure apparel, enhancing market growth.
• Technological advancements: Innovations in e-commerce technology, including AI and mobile payment solutions, improve the shopping experience and attract more consumers online.
• Changing consumer preferences: The shift toward sustainability and ethical fashion is encouraging brands to adopt eco-friendly practices, broadening their market reach.
• Influencer marketing impact: The effectiveness of influencer marketing is driving brand visibility and engagement, particularly among younger consumers.

Challenges in the brand apparel and accessories retail market are:

• Intense competition: The apparel market is highly competitive, making it challenging for brands to differentiate themselves and maintain market share.
• Supply chain disruptions: Global supply chain issues can impact inventory levels and product availability, affecting sales and customer satisfaction.
• Consumer trust issues: Building consumer trust in online shopping remains a hurdle, particularly for new brands, as concerns about product authenticity and return policies persist.

These drivers and challenges collectively shape the dynamics of the brand apparel and accessories retail market, influencing strategic decisions and growth potential.

List of Brand Apparel and Accessories Retail Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies brand apparel and accessories retail companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the brand apparel and accessories retail companies profiled in this report include-

• Caleres
• Canali
• Carolina Mills
• Bill Blass Group
• Blair Corporation
• Danier Leather
• Deb Shops
• Deckers Outdoor Corpora
• ECCO Sko
• Eddie Bauer

Brand Apparel and Accessories Retail by Segment

The study includes a forecast for the global brand apparel and accessories retail market by type, application, and region.

Brand Apparel and Accessories Retail Market by Type [Analysis by Value from 2019 to 2031]:

• Men
• Women

Brand Apparel and Accessories Retail Market by Application [Analysis by Value from 2019 to 2031]:

• Children
• Adults

Brand Apparel and Accessories Retail Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Brand Apparel and Accessories Retail Market

The brand apparel and accessories retail market is experiencing transformative changes globally, influenced by evolving consumer preferences, technological advancements, and shifting economic landscapes. As sustainability and personalization become more important to consumers, brands are adapting their strategies to enhance customer engagement and streamline operations. This overview examines recent developments in the United States, China, Germany, India, and Japan, highlighting key advancements and market dynamics in each country.

• United States: In the U.S., brands are increasingly focusing on sustainability and ethical sourcing to meet consumer demand for environmentally responsible products. E-commerce platforms are enhancing their functionalities to improve user experience, with features like virtual fitting rooms and personalized recommendations. The growth of direct-to-consumer (DTC) models is allowing brands to establish closer relationships with customers. Additionally, collaborations with influencers and celebrities are driving brand visibility and engagement, particularly among younger consumers.
• China: The Chinese apparel market is booming, driven by rapid e-commerce growth and mobile shopping. Brands are leveraging social commerce, integrating platforms like WeChat and Douyin to reach consumers directly. The demand for high-quality branded products continues to rise, with consumers willing to pay a premium for perceived value. Sustainability initiatives are also gaining traction as consumers become more aware of environmental issues. Luxury brands are focusing on limited editions and exclusive releases to capitalize on consumer interest.
• Germany: In Germany, the brand apparel market is increasingly embracing digital transformation, with a strong emphasis on omnichannel strategies. Consumers value a seamless shopping experience across online and offline platforms. Sustainability is a major consideration, with brands promoting eco-friendly materials and ethical practices. Local brands are gaining popularity as consumers seek to support homegrown businesses. Additionally, the use of technology such as AR for virtual try-ons is enhancing the shopping experience and driving sales.
• India: India apparel market is rapidly evolving, with a surge in online shopping driven by smartphone penetration and increased internet access. Brands are adopting localized marketing strategies to cater to diverse consumer preferences across regions. The demand for affordable trendy clothing is on the rise, with consumers gravitating toward fast fashion. Social media is playing a pivotal role in influencing purchasing decisions, particularly among younger demographics. Brands are also focusing on sustainability to appeal to conscious consumers.
• Japan: The Japanese apparel market is characterized by a blend of traditional retail practices and modern e-commerce strategies. Consumers prioritize quality and brand reputation, leading retailers to emphasize craftsmanship. The integration of AI in e-commerce platforms is enhancing personalization, while sustainability efforts are becoming increasingly important. Collaborations between brands and local designers are fostering innovation and creativity, appealing to fashion-forward consumers. The growth of pop-up stores is also creating unique shopping experiences.

Features of the Global Brand Apparel and Accessories Retail Market

Market Size Estimates: Brand apparel and accessories retail market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Brand apparel and accessories retail market size by type, application, and region in terms of value ($B).

Regional Analysis: Brand apparel and accessories retail market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the brand apparel and accessories retail market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the brand apparel and accessories retail market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the brand apparel and accessories retail market by type (men and women), application (children and adults), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Brand Apparel and Accessories Retail Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Brand Apparel and Accessories Retail Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Brand Apparel and Accessories Retail Market by Type
  • 3.3.1: Men
  • 3.3.2: Women
• 3.4: Global Brand Apparel and Accessories Retail Market by Application
  • 3.4.1: Children
  • 3.4.2: Adults

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Brand Apparel and Accessories Retail Market by Region
• 4.2: North American Brand Apparel and Accessories Retail Market
  • 4.2.1: North American Market by Type: Men and Women
  • 4.2.2: North American Market by Application: Children and Adults
• 4.3: European Brand Apparel and Accessories Retail Market
  • 4.3.1: European Market by Type: Men and Women
  • 4.3.2: European Market by Application: Children and Adults
• 4.4: APAC Brand Apparel and Accessories Retail Market
  • 4.4.1: APAC Market by Type: Men and Women
  • 4.4.2: APAC Market by Application: Children and Adults
• 4.5: ROW Brand Apparel and Accessories Retail Market
  • 4.5.1: ROW Market by Type: Men and Women
  • 4.5.2: ROW Market by Application: Children and Adults

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Brand Apparel and Accessories Retail Market by Type
  • 6.1.2: Growth Opportunities for the Global Brand Apparel and Accessories Retail Market by Application
  • 6.1.3: Growth Opportunities for the Global Brand Apparel and Accessories Retail Market by Region
• 6.2: Emerging Trends in the Global Brand Apparel and Accessories Retail Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Brand Apparel and Accessories Retail Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Brand Apparel and Accessories Retail Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Caleres
• 7.2: Canali
• 7.3: Carolina Mills
• 7.4: Bill Blass Group
• 7.5: Blair Corporation
• 7.6: Danier Leather
• 7.7: Deb Shops
• 7.8: Deckers Outdoor Corpora
• 7.9: ECCO Sko
• 7.10: Eddie Bauer