次世代ビデオコーデック市場レポート：2031年までの動向、予測、競合分析

世界の次世代ビデオコーデック市場の将来は、携帯電話、コンピューター、テレビ市場での機会で有望視されています。世界の次世代ビデオコーデック市場は、2025年から2031年までのCAGRが22.1%で、2031年までに推定97億米ドルに達すると予想されています。この市場の主な促進要因は、より良いビデオ体験に対する需要の高まり、モバイルビデオ消費の増加、プラットフォーム間でのビデオコンテンツの普及です。

• Lucintelの予測では、ビデオコーデックの種類別では、HEVCセグメントが、同等の画質を維持しながら必要なビットレートを半分に削減できるため、予測期間中最大のセグメントであり続けますが、その代償として処理がより複雑になります。
• 用途別では、携帯電話が最も高い成長を遂げると予想されます。
• 地域別では、消費者向け電子機器の製造拠点が存在するAPACが予測期間中に最も高い成長が見込まれます。

次世代ビデオコーデック市場の戦略的成長機会

次世代ビデオコーデック市場には、様々なアプリケーションにまたがる戦略的成長機会が存在します。これらの機会は、ビデオ技術とデジタルメディアにおける革新と拡大の可能性を浮き彫りにします。

• ストリーミングサービス：より優れた圧縮と品質を提供する次世代ビデオコーデックを採用することで、ストリーミングサービスを強化する大きな機会があります。これにより、ユーザー体験を向上させ、帯域幅コストを削減することができます。
• 放送：放送に高度なビデオコーデックを導入することで、画質を向上させ、4Kや8Kといった高解像度をサポートすることができます。この成長機会は、放送規格やインフラのアップグレードに不可欠です。
• ビデオ会議：次世代コーデックは、ビデオ会議アプリケーションのビデオ画質を向上させ、遅延を減らすことができます。この機会は、特にリモートワークや仮想コラボレーションツールに関連します。
• クラウドゲーム：クラウドゲーム用にビデオコーデックを最適化することで、ストリーミングプラットフォームで配信されるゲーム体験の品質とパフォーマンスを向上させることができます。この成長機会は、クラウドベースのゲームサービスの拡大を支えます。
• 拡張現実と仮想現実：高度なビデオコーデックは、拡張現実や仮想現実アプリケーション向けの高品質ビデオストリーミングをサポートし、没入感を高めることができます。この機会はARおよびVR技術の成長にとって重要です。

ストリーミングサービス、放送、およびクラウドゲーミングにおける戦略的成長機会は、さまざまなアプリケーションでイノベーションを推進し、ビデオ品質を向上させる次世代ビデオコーデックの可能性を浮き彫りにします。こうした機会は、市場の拡大と技術の進歩に不可欠です。

次世代ビデオコーデック市場促進要因・課題

次世代ビデオコーデック市場は、技術、経済、規制に関するいくつかの促進要因・課題の影響を受けています。これらの要因を理解することは、市場をナビゲートし、成長を達成するために不可欠です。

次世代ビデオコーデック市場を牽引する要因は以下の通りである：

• 技術の進歩：コーデック技術の継続的な改善により、圧縮効率と映像品質が向上し、高解像度・高精細コンテンツの需要に対応することで、市場の成長が促進されます。
• ストリーミング需要の増加：ストリーミングサービスの人気の高まりは、ユーザーエクスペリエンスの向上と帯域幅コストの削減を目的とした高度なコーデックの採用を促進し、市場の拡大を支えます。
• 高解像度コンテンツへの対応：4K、8K、HDRコンテンツをサポートするコーデックへのニーズが、ビデオコーデックの革新と開発を促進し、高画質メディアへの需要の高まりに対応します。
• 5Gネットワークとの統合：5Gネットワークの展開により、高速で低遅延のビデオストリーミングに最適化されたコーデックに対する需要が生じ、市場の進歩と採用が促進されます。
• クラウドベースのサービスの成長：クラウドベースのビデオサービスやクラウドゲーミングの台頭により、ストリーミングプラットフォーム上で高品質なコンテンツやゲーム体験を提供するための効率的なビデオコーデックのニーズが高まっています。

次世代ビデオコーデック市場の課題は以下のとおり：

• 開発コストの高さ：先進的なビデオコーデックの開発には多大なコストがかかり、これが技術革新や市場普及の障壁となります。
• ライセンシングと特許の問題：複雑なライセンシングモデルや特許紛争は、新しいコーデックの採用を妨げ、コーデック技術のコストや入手可能性に影響を与える可能性があります。
• 互換性と統合：新しいコーデックと既存のインフラやプラットフォームとの互換性を確保し、シームレスに統合することは困難であり、展開や採用率に影響を与える可能性があります。
• 規制上のハードル：ビデオコーデックに関する規制要件や規格を理解することは複雑であり、新技術の開発や導入に影響を及ぼす可能性があります。
• 市場の断片化：競合するコーデックや標準規格が複数存在するため、市場の分断化が進み、標準化や普及に課題が生じる可能性があります。

技術の進歩やストリーミング需要の増加といった市場促進要因が、次世代ビデオコーデック市場の成長を後押ししています。しかし、導入と市場拡大を成功させるためには、高い開発コストやライセンシングの問題といった課題に対処する必要があります。

目次

第1章 エグゼクティブサマリー

第2章 世界の次世代ビデオコーデック市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界の次世代ビデオコーデック市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界の次世代ビデオコーデック市場：コーデックの種類別
  • AVC　
  • AV1　
  • VC　
  • VP9　
  • VVC　
• 世界の次世代ビデオコーデック市場：用途別
  • 携帯電話
  • コンピューター
  • テレビ
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界の次世代ビデオコーデック市場：地域別
• 北米の次世代ビデオコーデック市場
• 欧州の次世代ビデオコーデック市場
• アジア太平洋の次世代ビデオコーデック市場
• その他地域の次世代ビデオコーデック市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の次世代ビデオコーデック市場の成長機会：コーデックの種類別
  • 世界の次世代ビデオコーデック市場の成長機会：用途別
  • 世界の次世代ビデオコーデック市場の成長機会：地域別
• 世界の次世代ビデオコーデック市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の次世代ビデオコーデック市場の生産能力拡大
  • 世界の次世代ビデオコーデック市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Hikvision
• VITEC
• Harmonic
• Motorola Solutions
• CommScope
• Axis Communications
• Dahua Technology
• HaiVision
• Netflix
• Amazon Prime

The future of the global next generation video codec market looks promising with opportunities in the mobile phone, computer, and TV markets. The global next generation video codec market is expected to reach an estimated $9.7 billion by 2031 with a CAGR of 22.1% from 2025 to 2031. The major drivers for this market are the growing demand for better video experience, increasing mobile video consumption, and the proliferation of video content across platforms.

• Lucintel forecasts that, within the video codecs type category, the HEVC segment will remain the largest segment over the forecast period due to cutting the necessary bitrate in half while maintaining similar image quality, but at the cost of more processing complexity.
• Within the application category, mobile phone is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to the presence of a manufacturing hub for consumer electronics in this region.

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Emerging Trends in the Next Generation Video Codec Market

Emerging trends in the next-generation video codec market reflect advancements in compression technology, enhanced video quality, and the increasing demand for efficient streaming. These trends are shaping the future of digital video and multimedia experiences.

• Adoption of AV1 Codec: The AV1 codec is gaining traction for its superior compression efficiency and open-source nature. It reduces data usage while maintaining high video quality, making it ideal for streaming services and online platforms.
• Integration with 5G Technology: Next-gen video codecs are being optimized for 5G networks to enhance streaming quality and reduce latency. This integration supports high-definition and immersive video experiences over mobile networks.
• Enhanced Support for HDR and 8K Content: New codecs are designed to support High Dynamic Range (HDR) and 8K video content, improving visual quality and meeting the growing demand for high-resolution media.
• Increased Focus on Real-Time Applications: There is a growing emphasis on codecs that support real-time video applications, such as video conferencing and live streaming, ensuring low latency and high quality.
• Compression for Cloud Gaming: Next-gen video codecs are being adapted for cloud gaming, where efficient video compression is crucial for delivering high-quality gaming experiences over streaming platforms.

Emerging trends like the adoption of AV1 and integration with 5G technology are reshaping the next-generation video codec market. These trends are enhancing video quality, supporting new applications, and meeting the evolving demands of digital media and entertainment.

Recent Developments in the Next Generation Video Codec Market

Key developments in the next-generation video codec market are driving innovation and adoption across various sectors. These advancements are crucial for improving video quality, compression efficiency, and user experience.

• Launch of AV1 Codec: The AV1 codec has been officially launched and is gaining widespread adoption due to its efficiency and open-source nature. It offers improved compression over previous codecs, making it ideal for streaming services.
• Development of VVC Codec: The VVC codec, designed for high-definition and 8K video, has been developed and is being tested for commercial use. It provides superior compression and quality, addressing the demands of high-resolution content.
• Advancements in HEVC Licensing: HEVC licensing models have been updated to address cost and compatibility issues. This development aims to promote broader adoption of HEVC for streaming and broadcasting applications.
• Implementation of Codecs in 5G Networks: Next-gen codecs are being integrated with 5G networks to enhance streaming efficiency and support high-definition video. This integration is crucial for enabling advanced mobile video applications.
• Growth in Cloud Gaming: Video codecs are being optimized for cloud gaming to deliver high-quality, low-latency gaming experiences. This development supports the growth of cloud-based gaming platforms and services.

Recent key developments such as the launch of AV1 and advancements in HEVC licensing are shaping the next-generation video codec market. These innovations are improving video quality, and efficiency as well as expanding applications across various sectors.

Strategic Growth Opportunities for Next Generation Video Codec Market

The next-generation video codec market presents strategic growth opportunities across various applications. These opportunities highlight the potential for innovation and expansion in video technology and digital media.

• Streaming Services: There is a significant opportunity to enhance streaming services by adopting next-gen video codecs, which offer better compression and quality. This can improve user experience and reduce bandwidth costs.
• Broadcasting: Implementing advanced video codecs in broadcasting can enhance picture quality and support higher resolutions like 4K and 8K. This growth opportunity is crucial for upgrading broadcasting standards and infrastructure.
• Video Conferencing: Next-gen codecs can improve video quality and reduce latency in video conferencing applications. This opportunity is particularly relevant for remote work and virtual collaboration tools.
• Cloud Gaming: Optimizing video codecs for cloud gaming can enhance the quality and performance of gaming experiences delivered over streaming platforms. This growth opportunity supports the expansion of cloud-based gaming services.
• Augmented and Virtual Reality: Advanced video codecs can support high-quality video streaming for augmented and virtual reality applications, enhancing immersive experiences. This opportunity is important for the growth of AR and VR technologies.

Strategic growth opportunities in streaming services, broadcasting, and cloud gaming highlight the potential of next-gen video codecs to drive innovation and improve video quality across various applications. These opportunities are essential for expanding the market and advancing technology.

Next Generation Video Codec Market Driver and Challenges

The next-generation video codec market is influenced by several drivers and challenges related to technology, economics, and regulation. Understanding these factors is essential for navigating the market and achieving growth.

The factors responsible for driving the next-generation video codec market include:

• Technological Advancements: Continuous improvements in codec technology drive market growth by enhancing compression efficiency and video quality, meeting the demand for high-resolution and high-definition content.
• Increasing Demand for Streaming: The growing popularity of streaming services drives the adoption of advanced codecs to improve user experience and reduce bandwidth costs, supporting market expansion.
• Support for High-Resolution Content: The need for codecs that support 4K, 8K, and HDR content drives innovation and development in video codecs, catering to the increasing demand for high-quality media.
• Integration with 5G Networks: The rollout of 5G networks creates a demand for codecs optimized for high-speed, low-latency video streaming, driving advancements and adoption in the market.
• Growth in Cloud-Based Services: The rise of cloud-based video services and cloud gaming drives the need for efficient video codecs to deliver high-quality content and gaming experiences over streaming platforms.

Challenges in the next-generation video codec market are:

• High Development Costs: The development of advanced video codecs involves significant costs, which can be a barrier to innovation and widespread adoption in the market.
• Licensing and Patent Issues: Complex licensing models and patent disputes can hinder the adoption of new codecs and impact the cost and availability of codec technology.
• Compatibility and Integration: Ensuring compatibility and seamless integration of new codecs with existing infrastructure and platforms can be challenging, affecting deployment and adoption rates.
• Regulatory Hurdles: Navigating regulatory requirements and standards for video codecs can be complex, impacting the development and implementation of new technologies.
• Market Fragmentation: The presence of multiple competing codecs and standards can lead to market fragmentation, creating challenges for standardization and widespread adoption.

Major drivers such as technological advancements and increasing demand for streaming are fueling growth in the next-generation video codec market. However, challenges like high development costs and licensing issues need to be addressed to ensure successful implementation and market expansion.

List of Next Generation Video Codec Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies next generation video codec companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the next generation video codec companies profiled in this report include-

• Hikvision
• VITEC
• Harmonic
• Motorola Solutions
• CommScope
• Axis Communications
• Dahua Technology
• HaiVision
• Netflix
• Amazon Prime

Next Generation Video Codec by Segment

The study includes a forecast for the global next generation video codec market by video codecs type, application, and region.

Next Generation Video Codec Market by Video Codecs Type [Analysis by Value from 2019 to 2031]:

• AVC
• AV1
• HEVC
• VP9
• VVC

Next Generation Video Codec Market by Application [Analysis by Value from 2019 to 2031]:

• Mobile Phone
• Computer
• TV
• Others

Next Generation Video Codec Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Next Generation Video Codec Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below highlights recent developments by major next-generation video codec producers in key regions: the USA, China, India, Japan, and Germany.

• United States: Significant progress has been made in developing and adopting advanced video codecs like AV1 and VVC (Versatile Video Coding). Major tech companies and streaming services are integrating these codecs to enhance streaming quality and reduce bandwidth usage.
• China: China is actively developing proprietary video codecs and investing in research to enhance compression efficiency. Chinese companies are also working on integrating next-gen codecs into broadcasting and mobile platforms, aiming to improve video delivery and user experience.
• Germany: Germany is focusing on the implementation of HEVC (High Efficiency Video Coding) and exploring the potential of newer codecs like VVC. German tech firms are involved in standardization efforts and optimizing codecs for various applications, including broadcasting and video conferencing.
• India: India is making strides in adopting and deploying advanced video codecs for mobile and online video content. The focus is on improving video quality and streaming efficiency, particularly for mobile networks and internet services in underserved regions.
• Japan: Japan is leveraging its strong technology sector to advance video codec technologies. Japanese companies are involved in developing and commercializing next-gen codecs such as AV1, with applications in broadcasting, streaming, and immersive media experiences.

Features of the Global Next Generation Video Codec Market

Market Size Estimates: Next generation video codec market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Next generation video codec market size by video codecs type, application, and region in terms of value ($B).

Regional Analysis: Next generation video codec market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different video codecs type, application, and regions for the next generation video codec market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the next generation video codec market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the next generation video codec market by video codecs type (AVC, AV1 ,HEVC, VP9, and VVC), application (mobile phone, computer, TV, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Next Generation Video Codec Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Next Generation Video Codec Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Next Generation Video Codecs Market by Video Codecs Type
  • 3.3.1: AVC
  • 3.3.2: AV1
  • 3.3.3: HEVC
  • 3.3.4: VP9
  • 3.3.5: VVC
• 3.4: Global Next Generation Video Codec Market by Application
  • 3.4.1: Mobile Phone
  • 3.4.2: Computer
  • 3.4.3: TV
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Next Generation Video Codec Market by Region
• 4.2: North American Next Generation Video Codec Market
  • 4.2.1: North American Next Generation Video Codec Market by Video Codecs Type: AVC, AV1, HEVC, VP9, and VVC
  • 4.2.2: North American Next Generation Video Codec Market by Application: Mobile Phone, Computer, TV, and Others
• 4.3: European Next Generation Video Codec Market
  • 4.3.1: European Next Generation Video Codec Market by Video Codecs Type: AVC, AV1, HEVC, VP9, and VVC
  • 4.3.2: European Next Generation Video Codec Market by Application: Mobile Phone, Computer, TV, and Others
• 4.4: APAC Next Generation Video Codec Market
  • 4.4.1: APAC Next Generation Video Codec Market by Video Codecs Type: AVC, AV1, HEVC, VP9, and VVC
  • 4.4.2: APAC Next Generation Video Codec Market by Application: Mobile Phone, Computer, TV, and Others
• 4.5: ROW Next Generation Video Codec Market
  • 4.5.1: ROW Next Generation Video Codec Market by Video Codecs Type: AVC, AV1, HEVC, VP9, and VVC
  • 4.5.2: ROW Next Generation Video Codec Market by Application: Mobile Phone, Computer, TV, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Next Generation Video Codec Market by Video Codecs Type
  • 6.1.2: Growth Opportunities for the Global Next Generation Video Codec Market by Application
  • 6.1.3: Growth Opportunities for the Global Next Generation Video Codec Market by Region
• 6.2: Emerging Trends in the Global Next Generation Video Codec Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Next Generation Video Codec Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Next Generation Video Codec Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Hikvision
• 7.2: VITEC
• 7.3: Harmonic
• 7.4: Motorola Solutions
• 7.5: CommScope
• 7.6: Axis Communications
• 7.7: Dahua Technology
• 7.8: HaiVision
• 7.9: Netflix
• 7.10: Amazon Prime