シュリンクスリーブラベル市場レポート：動向、予測、競合分析 (2031年まで)

世界のシュリンクスリーブラベル市場の将来は、食品・飲料、製薬、パーソナルケア市場における機会で有望視されています。世界のシュリンクスリーブラベル市場は2031年までに推定253億米ドルに達し、2025年から2031年までのCAGRは6.2%になると予想されています。この市場の主な促進要因は、賞味期限を延長した製品に対する需要の増加と、高品質なパッケージングに対するニーズの高まりです。

• Lucintelの予測では、製品タイプ別では、シュリンクは360度の表面への印刷が可能で、完成品の複雑な形状にも適応できるため、予測期間中も大きなセグメントであり続けます。
• 用途別では、様々なアルコール飲料や現代的な飲料製品の包装にシュリンクスリーブラベルが大きく使用されていることから、食品・飲料が引き続き最大セグメントとなると思われます。
• 地域別では、北米はeコマースセクターの急速な拡大と主要企業の存在により、予測期間中も最大地域であり続けると思われます。

シュリンクスリーブラベル市場の戦略的成長機会

シュリンクスリーブラベル市場は、各ブランドが自社製品のパッケージング・イノベーションを推進するための新たな方法を模索しており、アプリケーションベースの戦略的成長機会を提供し続けています。このような戦略的成長機会は、ラベルにおける持続可能性、パーソナライゼーション、技術的進歩に対する需要の高まりを示します。

• 食品・飲料産業：食品・飲料業界は、シュリンクスリーブラベルにとって大きな成長機会を提供しています。消費者が製品の利便性と訴求力を求めているため、シュリンクスリーブは魅力的なパッケージング・ソリューションとなり、製品のプレゼンテーションと棚へのインパクトを高めます。
• 化粧品とパーソナルケア化粧品とパーソナルケアの分野では、シュリンクスリーブラベルの高品質グラフィックとカスタマイズオプションが役立っています。これらのラベルを使用することで、ブランドは独自の競争力を持つプレミアムで個性的なパッケージを実現することができます。
• 医薬品：シュリンクスリーブラベルは、製品の完全性を証明する改ざん防止機能や偽造防止機能を埋め込むことができるため、製薬業界で受け入れられつつあります。厳しい規制要件が、この分野での潜在的成長に寄与しています。
• コンシューマー・エレクトロニクスシュリンクスリーブラベルは、情報量が多く魅力的なパッケージングが可能なため、家電製品にも採用されています。重要な製品情報を提供することでブランディングを強化し、消費者の体験を向上させます。
• 家庭用品：家庭用品分野は、主に耐久性と機能性に優れたラベルの必要性から、成長が見込まれています。シュリンクスリーブラベルは湿気や化学薬品に強いため、掃除用品から洗剤まで幅広い家庭用品に適しています。

シュリンクスリーブラベル市場は、多様なセクターからの需要により、戦略的な成長機会が創出されています。そのため、食品・飲料、化粧品、医薬品、家電製品、家庭用品に注力することで、企業はさまざまな新たな動向と機会を得て、市場での存在感を高めることができます。

シュリンクスリーブラベル市場の促進要因・課題

シュリンクスリーブラベル業界は、技術、経済状況、規制面の変化に関連するさまざまな促進要因と課題に直面しています。これらの要因を理解することは、パッケージングソリューションのダイナミクスを把握するために不可欠です。

シュリンクスリーブラベル市場を牽引する要因は以下の通りです：

• 技術開発：技術開発：シュリンクスリーブラベルの使用は、印刷技術や材料科学の変化により、成長が促進されています。デジタル印刷やシュリンク技術の進歩などの技術革新は、ブランドと消費者の双方に、より高品質なラベル、より多くのカスタマイズオプション、より高い機能性を提供します。
• 持続可能性に対する消費者の要求：持続可能性に対する消費者の要求は、環境に優しい素材や慣行の使用をブランドに促します。環境問題への関心の高まりと法規制の圧力が、リサイクル可能なフィルムや生分解性フィルムへの動向を後押しし、より持続可能なラベリングソリューションの推進に影響を与えています。
• 規制要件：規制要件の高まりが、シュリンクスリーブラベル市場の開拓に拍車をかけています。ラベルの正確性、安全性、必要な情報開示に関する基準は増加傾向にあります。多くの市場に参入し、法的問題を回避するためには、これらの規制を遵守することが極めて重要であるため、厳しい基準を満たすラベルの採用が不可欠です。
• 経済的要因：経済的要因：原材料コストの変動や世界・サプライ・チェーンの混乱などが挙げられます。企業は、コスト効率と高品質かつ革新的なラベリング・ソリューションの需要との微妙なバランスを調整する上で、大きな課題に直面しています。

シュリンクスリーブラベル市場の課題は以下のとおり：

• ブランドの差別化：重要な課題は、企業が自社製品の差別化を図り、ユニークで目を引くラベルで消費者の注目を集めることです。シュリンクスリーブラベルで製品をクリエイティブにデザインし、パーソナライズする能力により、特定のブランドは競争市場で際立つことができます。
• 環境への影響：環境に対する懸念が依然として大きい中、企業は包装材のエコロジカルフットプリントを削減する方法を模索しています。廃棄物や資源消費の問題に対処するため、より持続可能でリサイクル可能なラベル素材が継続的に開発されています。
• サプライチェーンの混乱：シュリンクスリーブラベル素材の入手可能性と価格は、サプライチェーンの混乱によって影響を受ける可能性があります。このため、ラベリングソリューションを一貫して生産・提供するための柔軟性と戦略的調達が必要となります。

まとめると、シュリンクスリーブラベル業界における重要な促進要因と課題は、革新と適応の重要性を浮き彫りにしています。技術的進歩、持続可能性への要求、規制遵守、経済的要因、ブランド差別化などが市場力学を形成しています。

目次

第1章 エグゼクティブサマリー

第2章 世界のシュリンクスリーブラベル市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のシュリンクスリーブラベル市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のシュリンクスリーブラベル市場：種類別
  • ストレッチ
  • シュリンク
• 世界のシュリンクスリーブラベル市場：材料別
  • ポリ塩化ビニル
  • ポリエチレンテレフタレートグリコール
  • 発泡ポリスチレンフィルム
  • ポリエチレン
  • ポリ乳酸フィルム
• 世界のシュリンクスリーブラベル市場：用途別
  • 食品・飲料
  • 医薬品
  • パーソナルケア
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のシュリンクスリーブラベル市場：地域別
• 北米のシュリンクスリーブラベル市場
• 欧州のシュリンクスリーブラベル市場
• アジア太平洋のシュリンクスリーブラベル市場
• その他地域のシュリンクスリーブラベル市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のシュリンクスリーブラベル市場の成長機会：種類別
  • 世界のシュリンクスリーブラベル市場の成長機会：材料別
  • 世界のシュリンクスリーブラベル市場の成長機会：用途別
  • 世界のシュリンクスリーブラベル市場の成長機会：地域別
• 世界のシュリンクスリーブラベル市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のシュリンクスリーブラベル市場の生産能力拡大
  • 世界のシュリンクスリーブラベル市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Bemis
• Berry Plastic
• Klockner Pentaplast
• Amcor
• Schur Flexibles
• Cenveo
• Taghleef Industries

The future of the global shrink sleeve label market looks promising with opportunities in the food & beverage, pharmaceutical, and personal care markets. The global shrink sleeve label market is expected to reach an estimated $25.3 billion by 2031 with a CAGR of 6.2% from 2025 to 2031. The major drivers for this market are the increasing demand for products with extended shelf life and the rising need for high-quality packaging.

• Lucintel forecasts that, within the type category, shrink will remain a larger segment over the forecast period due to its ability to print on a 360 degree surface and its adaptability to complex shapes in the finished product.
• Within the application category, food & beverage will remain the largest segment due to the significant use of shrink sleeve labels in the packaging of various alcoholic beverages and contemporary beverage products.
• In terms of regions, North America will remain the largest region over the forecast period due to the rapid expansion of the e-commerce sector and the presence of key players in the region.

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Emerging Trends in the Shrink Sleeve Label Market

The market for shrink sleeve labels is changing at an incredible pace, given the rapid development in technology and changing consumer preferences. This sets the course for three key forces: functionality, sustainability, and design flexibility. While companies seek methods to better reach today's consumer, particularly regarding regulations, emerging trends in shrink sleeve labels are changing the way packaging is used.

• Sustainability Focus: The current trend in the usage of shrink sleeve labels is toward sustainability, introducing more use of eco-friendly materials and processes. Brands now use recyclable and biodegradable films that offer reduced environmental impacts, helping to attract environmentally conscious consumers. Greater regulatory pressures for greener packaging, combined with increasing consumer demands, drive this trend.
• Technology: More detail in artwork and higher quality prints are continuously being achieved in shrink sleeve labels. Innovations in digital printing and color management will continue to enhance customization, leading to greater brand differentiation, visual appeal, and overall effectiveness of packaging.
• Other Value-added Features: This includes security features that incorporate evidence of tampering and anti-counterfeiting onto shrink sleeve labels. This helps protect the brand against counterfeit products while ensuring the integrity of the product to address the growing concern about safety and authenticity.
• Customization and Personalization: Personalization is a growing trend that significantly impacts the concept of shrink sleeve labels. Brands are seeking more customized and unique packaging solutions. Digital printing and design technologies continue to advance, allowing a high level of customization that enables brands to create distinctive labels that appeal to individual consumers.
• Regulatory Compliance: Increasing regulations related to labeling requirements-the main factors driving the development of shrink sleeve labels that meet specific legal standards-include clear ingredient listings, allergen warnings, and other required information that accommodates regional and global legislation.

These emerging trends in shrink sleeve labels reflect broader movements toward sustainability, higher technology, and increased engagement with consumers. Emerging trends within the industry continue to push innovation in the functionality and design of labels as brands navigate changing market expectations and regulatory requirements.

Recent Developments in the Shrink Sleeve Label Market

Recent developments in the shrink sleeve label industry have shown progress in materials, technology, and application practices that reinforce performance, sustainability, and personalization for evolving brand and consumer requirements.

• Biodegradable Materials: The adoption rate of biodegradable materials in shrink sleeve labels has been increasing to address environmental concerns. These biodegradable materials decompose faster than conventional plastics. This helps minimize the ecological footprint of packages and aligns with various global sustainability goals.
• Improved Shrink Technology: Advances in shrink technology have made shrink processes more precise and consistent. Newer shrink films conform better to the shapes of containers, are clearer, and are more resistant to breakage, keeping labels attached throughout the product life cycle.
• Improved Adhesive Solutions: Improvements in adhesives have enhanced the functionality of shrink sleeve labels. New adhesives provide better adhesion on a wide range of container surfaces, from highly textured to temperature-variable containers, ensuring labels remain intact.
• Smart Labels: The inclusion of smart technologies like QR codes or NFC chips on shrink sleeve labels is becoming common. These smart labels offer interactive features such as access to product information, promotions, or authenticity verification, enhancing consumer engagement and offering added value.
• Advanced Printing Techniques: Innovations in printing techniques, such as digital and flexographic printing, allow for high-quality and versatile labels. These techniques enable designers to achieve more detail, color accuracy, and customization options, enhancing the visual appeal and functionality of shrink sleeve labels.

The latest trends in shrink sleeve labels emphasize their functionality, sustainability, and design capability. Improvements in materials and technology, along with advancements in printing techniques, drive label performance and consumer engagement, shaping the future of packaging.

Strategic Growth Opportunities for Shrink Sleeve Label Market

The shrink sleeve label market continues to present application-based strategic growth opportunities, with brands exploring new ways to drive packaging innovation for their products. Such strategic growth opportunities indicate a rising demand for sustainability, personalization, and technological advancement in labels.

• Food and Beverage Industry: The food and beverage industry offers significant opportunities for shrink sleeve labels to grow. The pressure exerted by consumers for products to be convenient and appealing makes shrink sleeves an attractive packaging solution, enhancing product presentation and shelf impact.
• Cosmetics and Personal Care: The cosmetics and personal care sectors benefit from high-quality graphics and customization options available with shrink sleeve labels. These labels enable brands to achieve premium and distinctive packaging with a unique competitive edge.
• Pharmaceuticals: Shrink sleeve labels are gaining acceptance in the pharmaceutical industry as they can embed tamper evidence and anti-counterfeiting features, proving product integrity. Stringent regulatory requirements contribute to their potential growth in this sector.
• Consumer Electronics: Shrink sleeve labels have also found their way into consumer electronics due to their informative and attractive packaging capabilities. They enhance branding by providing important product information, thereby improving the consumer experience.
• Household Products: The household products sector offers good prospects for growth, mainly due to the need for durable and functional labels. Shrink sleeve labels are resistant to moisture and chemicals, making them suitable for a wide range of household items, from cleaning products to detergents.

Demand from diversified sectors creates strategic growth opportunities in the shrink sleeve label market. Thus, focusing on food and beverage, cosmetics, pharmaceuticals, consumer electronics, and household products will provide companies with various emerging trends and opportunities to capture an increasing market presence.

Shrink Sleeve Label Market Driver and Challenges

The shrink sleeve label industry faces a range of drivers and challenges related to changes in technology, economic conditions, and regulatory aspects. Understanding these factors is essential for grasping the dynamics of packaging solutions.

The factors driving the shrink sleeve label market include:

• Technical Development: Growth in the use of shrink sleeve labels has been furthered by changes in printing technology and material science. Innovations such as digital printing and advances in shrink technology offer higher quality labels, more customization options, and greater functionality for both brands and consumers.
• Consumer Demand for Sustainability: Consumer demand for sustainability pushes brands to use eco-friendly materials and practices. Growing environmental concerns, along with regulatory pressures, drive the trend toward recyclable and biodegradable films and influence the push for more sustainable labeling solutions.
• Regulatory Requirements: Increased regulatory requirements have spurred development in the shrink sleeve label market. Standards concerning label accuracy, safety, and necessary disclosures are on the rise. Compliance with these regulations is crucial to accessing many markets and avoiding legal issues; thus, adopting labels that meet stringent criteria is essential.
• Economic Factors: These include fluctuating raw material costs and global supply chain disruptions. Companies face significant challenges in negotiating the delicate balance between cost efficiency and the demand for high-quality and innovative labeling solutions.

Challenges in the shrink sleeve label market include:

• Brand Differentiation: A key challenge is that firms aim to make their products distinct while attracting consumer attention with unique and eye-catching labels. The ability to creatively design and personalize products with shrink sleeve labels allows certain brands to stand out in a competitive market.
• Environmental Impact: As environmental concerns remain significant, companies are exploring ways to reduce ecological footprints in packaging materials. More sustainable and recyclable label materials are continuously being developed to address waste and resource consumption issues.
• Supply Chain Disruptions: The availability and prices of shrink sleeve label materials may be affected by supply chain disruptions. This necessitates flexibility and strategic sourcing to consistently produce and deliver labeling solutions.

In summary, significant drivers and challenges in the shrink sleeve label industry highlight the importance of innovation and adaptation. Technological advancement, demand for sustainability, regulatory compliance, economic factors, and brand differentiation shape market dynamics.

List of Shrink Sleeve Label Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies shrink sleeve label companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the shrink sleeve label companies profiled in this report include-

• Bemis
• Berry Plastic
• Klockner Pentaplast
• Amcor
• Schur Flexibles
• Cenveo
• Taghleef Industries

Shrink Sleeve Label by Segment

The study includes a forecast for the global shrink sleeve label market by type, material, application, and region.

Shrink Sleeve Label Market by Type [Analysis by Value from 2019 to 2031]:

• Stretch
• Shrink

Shrink Sleeve Label Market by Material [Analysis by Value from 2019 to 2031]:

• Polyvinyl Chloride
• Polyethylene Terephthalate Glycol
• Expanded Polystyrene Films
• Polyethylene
• Polylactic Acid Films

Shrink Sleeve Label Market by Application [Analysis by Value from 2019 to 2031]:

• Food & Beverage
• Pharmaceuticals
• Personal Care
• Others

Shrink Sleeve Label Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Shrink Sleeve Label Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below is a summary of recent developments by major shrink sleeve label producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The U.S. has seen advancements in digital printing technologies, enabling more customized and high-quality shrink sleeve labels. Brands are increasingly adopting these labels for their versatility and appeal, driving growth in sectors such as beverages and personal care.
• China: In China, the focus has been on expanding production capabilities to meet growing domestic demand. Investments in eco-friendly materials and improved recycling processes are prominent, reflecting the government's push for sustainability in packaging.
• Germany: Germany is leading in sustainable innovations, with companies investing in recyclable shrink sleeve materials. The country is also witnessing a shift toward automation in the production process, enhancing efficiency and reducing costs.
• India: India's shrink sleeve label market is expanding, driven by growth in the FMCG sector. Local manufacturers are adopting new technologies to produce cost-effective labels, catering to a price-sensitive market while maintaining quality.
• Japan: Japan is focusing on the development of high-performance shrink sleeve labels with advanced barrier properties. These innovations are crucial for preserving product freshness, particularly in the food and beverage industry, aligning with consumer demand for quality packaging.

Features of the Global Shrink Sleeve Label Market

Market Size Estimates: Shrink sleeve label market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Shrink sleeve label market size by type, material, application, and region in terms of value ($B).

Regional Analysis: Shrink sleeve label market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, materials, applications, and regions for the shrink sleeve label market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the shrink sleeve label market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the shrink sleeve label market by type (stretch and shrink), material (polyvinyl chloride, polyethylene terephthalate glycol, expanded polystyrene films, polyethylene, and polylactic acid films), application (food & beverage, pharmaceuticals, personal care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Shrink Sleeve Label Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Shrink Sleeve Label Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Shrink Sleeve Label Market by Type
  • 3.3.1: Stretch
  • 3.3.2: Shrink
• 3.4: Global Shrink Sleeve Label Market by Material
  • 3.4.1: Polyvinyl Chloride
  • 3.4.2: Polyethylene Terephthalate Glycol
  • 3.4.3: Expanded Polystyrene Films
  • 3.4.4: Polyethylene
  • 3.4.5: Polylactic Acid Films
• 3.5: Global Shrink Sleeve Label Market by Application
  • 3.5.1: Food & Beverage
  • 3.5.2: Pharmaceuticals
  • 3.5.3: Personal Care
  • 3.5.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Shrink Sleeve Label Market by Region
• 4.2: North American Shrink Sleeve Label Market
  • 4.2.1: North American Market by Type: Stretch and Shrink
  • 4.2.2: North American Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
• 4.3: European Shrink Sleeve Label Market
  • 4.3.1: European Market by Type: Stretch and Shrink
  • 4.3.2: European Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
• 4.4: APAC Shrink Sleeve Label Market
  • 4.4.1: APAC Market by Type: Stretch and Shrink
  • 4.4.2: APAC Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others
• 4.5: ROW Shrink Sleeve Label Market
  • 4.5.1: ROW Market by Type: Stretch and Shrink
  • 4.5.2: ROW Market by Application: Food & Beverage, Pharmaceuticals, Personal Care, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Shrink Sleeve Label Market by Type
  • 6.1.2: Growth Opportunities for the Global Shrink Sleeve Label Market by Material
  • 6.1.3: Growth Opportunities for the Global Shrink Sleeve Label Market by Application
  • 6.1.4: Growth Opportunities for the Global Shrink Sleeve Label Market by Region
• 6.2: Emerging Trends in the Global Shrink Sleeve Label Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Shrink Sleeve Label Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Shrink Sleeve Label Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Bemis
• 7.2: Berry Plastic
• 7.3: Klockner Pentaplast
• 7.4: Amcor
• 7.5: Schur Flexibles
• 7.6: Cenveo
• 7.7: Taghleef Industries