男性用スキンケア製品市場レポート：動向、予測、競合分析 (2031年まで)

世界の男性用スキンケア製品市場の将来は、スーパーマーケット・ハイパーマーケット、コンビニエンスストア、薬局、eコマース市場に機会がありそうです。世界の男性用スキンケア製品市場は、2025年から2031年にかけてCAGR 6.0%で成長すると予想されます。この市場の主な促進要因は、男性の個人衛生に対する意識の高まり、男性の身だしなみの増加、スキンケアにも及ぶ健康とウェルネスへの注目の拡大です。

• Lucintelの予測では、製品種類別ではシェーブケアが予測期間中最大のセグメントであり続けます。
• 用途別では、スーパーマーケット＆ハイパーマーケットが引き続き最大セグメントとなります。
• 地域別では、欧州が予測期間中に最も高い成長を遂げる見込みです。

男性用スキンケア製品市場の戦略的成長機会

男性用スキンケア市場には、ブランド・ポジショニングをさらに拡大・向上させるための戦略的成長機会がいくつか存在します。このような機会を特定し、実現することで、市場の大きな優位性を確実に確保することができると思われます。

• 新興市場の拡大による成長：成長の有力な手段は、インドや中国など、中産階級の人口が急速に増加している新興市場への進出です。現地の嗜好や嗜好に製品を適合させ、市場への露出を増やすことで、売上とブランド認知度の向上に貢献します。
• 定期購入サービスの開発：スキンケア製品の定期購入サービスは、確実な収益源となり、顧客ロイヤルティを確保できます。便利な配送オプションや、個人に合わせたスキンケアルーティンを利用することで、忠実な顧客層を獲得することができます。
• ウェルネス動向との連動：スキンケア製品は、より広範なウェルネスや健康トレンドの一部として位置づけられ、セルフケアへのホリスティックなアプローチが理にかなっていると感じる消費者の共感を呼ぶ。スキンケアと、ストレス解消やアンチエイジングといった健康上のメリットを組み合わせた製品は、より多くの消費者を取り込もうとしています。
• 先端技術への注目：AIを活用したパーソナライゼーションや革新的な処方など、先進的なスキンケア技術への投資はブランドの差別化に役立ち、特に最新のソリューションを追い求めるテクノロジーに精通した消費者にアピールします。
• インフルエンサーとのコラボレーション：スキンケア製品におけるインフルエンサーや有名人とのパートナーシップは、ブランドの認知度を高め、信頼性を構築します。効果的なコラボレーションは、消費者の関心を高め、市場への浸透を深めることにつながります。

以上のような新興国市場への成長機会、定期購入サービスの開拓、ウェルネス・トレンドの取り込み、最先端技術の活用、インフルエンサーとのコラボレーションの活用は、男性用スキンケア市場に大きな影響を与えると思われます。これらの戦略を実行することで、市場での存在感が高まり、消費者との交流が活発になることが期待されます。

男性用スキンケア製品市場の促進要因・課題

技術的変化や経済的影響から消費者行動の変化まで、様々な市場促進要因・課題が男性用スキンケア製品市場に影響を与えています。これらの要素を理解することで、マーケットプレースでのナビゲーションを成功に導くことができます。

男性用スキンケア製品市場を牽引する要因は以下の通りです：

1.スキンケア効果に対する意識の高まり：スキンケアの後遺症に対する男性の意識が高まり、専用製品の需要が増加しています。教育キャンペーンやメディアへの露出は、この傾向に影響を与える要因の一部であり、市場の成長範囲を広げています。

2.技術の進歩：高度な処方や送達システムといったスキンケア技術の革新は、適用される製品の効能を向上させています。こうした技術革新は、高性能のソリューションを必要とする消費者を惹きつけています。

3.可処分所得の増加：可処分所得の増加により、消費者は高価値の特定のスキンケア製品に支出できるようになっています。消費能力の向上は、市場の高級品・贅沢品セグメントの成長を促進します。

4.eコマースの成長：eコマース・サイトへのアクセスが拡大し、スキンケア製品に大きな道が開かれつつあります。利便性と多様性がオンライン・ショッピングの原動力となり、市場拡大と消費者のショッピングへの関心の高まりが続いています。

5.グルーミングに対する文化的変化：社会の規範が変化し、男性の間でグルーミングが受け入れられつつあることが、市場を牽引しています。身だしなみに対する意識が主流になるにつれ、スキンケア製品に対する需要も高まります。

男性用スキンケア製品市場の課題は以下のとおりです：

1.市場の飽和：より多くのブランドや製品が参入するにつれ、市場は飽和状態になりつつあります。企業が提供する製品を差別化し、過密なマーケットプレースで存在感を確保するのは難しくなります。

2.規制への対応：さまざまな地域にまたがる複雑な規制要件に対応することは、経営を複雑化させます。さまざまな基準への準拠は、製品開発や市場開拓に影響を与えかねません。

3.価格への敏感さ：消費者の価格感度を低下させる景気変動により、売上が悪化する可能性があります。プレミアム・ブランドにとっての課題は、品質を維持しながら、より経済的な代替品と競争することです。

したがって、男性用スキンケア市場の成長促進要因・課題には、認知度の向上、技術の進歩、収益の改善、eコマースの利用拡大、文化的変化、市場の飽和、規制の遵守、価格感受性の高まりなどが含まれると結論づけるのが妥当でしょう。これらの要因を効率的に克服できれば、このダイナミックな市場での成功は確実なものとなると思われます。

目次

第1章 エグゼクティブサマリー

第2章 世界の男性用スキンケア製品市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界の男性用スキンケア製品市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界の男性用スキンケア製品市場：製品種類別
  • シェービングケア
  • クリーム・保湿剤
  • 日焼け止め
  • クレンザー・洗顔剤
  • その他
• 世界の男性用スキンケア製品市場：用途別
  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • 薬局
  • eコマース
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界の男性用スキンケア製品市場：地域別
• 北米の男性用スキンケア製品市場
• 欧州の男性用スキンケア製品市場
• アジア太平洋の男性用スキンケア製品市場
• その他地域の男性用スキンケア製品市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の男性用スキンケア製品市場の成長機会：製品種類別
  • 世界の男性用スキンケア製品市場の成長機会：用途別
  • 世界の男性用スキンケア製品市場の成長機会：地域別
• 世界の男性用スキンケア製品市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の男性用スキンケア製品市場の生産能力拡大
  • 世界の男性用スキンケア製品市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Procter and Gamble
• Unilever
• L'Oreal
• Johnson & Johnson
• Edgewell Personal Care
• Coty
• Philips

The future of the global men skincare product market looks promising with opportunities in the supermarket & hypermarket, convenience store, pharmacy, and e-commerce markets. The global men skincare product market is expected to grow with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the rising awareness about personal hygiene among men, the increase in men's grooming, and the expanding focus on health and wellness, which extends to skincare.

• Lucintel forecasts that, within the product type category, shave care will remain the largest segment over the forecast period.
• Within the application category, supermarkets & hypermarkets will remain the largest segment.
• In terms of regions, Europe is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Men Skincare Product Market

Various growing trends within the men's skincare market stipulate the ways through which changing consumer preference and innovation in product development affect demand. The underpinning elements of such growth reveal the dynamism and adaptation mechanism of industries for changing consumer demands.

• Natural and Organic Products: There is a fast-growing demand for natural and organic skincare products. People have a huge inclination towards products with fewer synthetic ingredients, which are more eco-friendly; this called for changing the formulations of brands with new packaging that reflected their manufacturing processes in an eco-friendly way.
• Skincare with a Multi-Functionality: Guys are embracing multi-functional products that solve multiple skin issues in one hit. This compels every kind of solution, including all-in-one moisturizers and sunscreens, into existence.
• Personalized Skincare: Personalized skincare is on the upswing because this allows a brand to offer different products to different skin types and different skin concerns. With customization comes better efficacy or product performance and, consequently, better customer satisfaction, which buys loyalty and repeat purchases.
• E-commerce Growth: E-commerce growth remains one of the features transforming how men buy skincare products. It creates convenience and a wider variety, thus offering brands a platform to expand globally, improve consumer interaction, and better understand consumer needs.
• Influencer Marketing: Influencer and celebrity endorsements become significant in driving product awareness and credibility. It also assists the brand in gaining consumer connections and trust built through relatable and aspirational figures.

All these trends are reshaping the men's skincare market dimension toward natural ingredients, multifunctionality, personalization, online shopping, and the influence of influencers. It is a drift toward more sophisticated and personalized solutions in skincare.

Recent Developments in the Men Skincare Product Market

Product innovation, market expansion, and growing consumer preference men's skincare product market have various such recent developments. It reflects greater acceptance of grooming among men and the maturity of the market.

• Portfolio Diversification: Brands are expanding their portfolio mix to obtain specialized products like anti-aging and anti-pollution skin care. Such diversification would therefore meet the specific needs of a variety of skin types and appeal to larger consumers.
• Multifunctional Skincare: Men favor multifunctional products that address multiple skin issues in one. This trend is driven by a desire for convenience and efficiency, leading to the development of all-in-one solutions like combined moisturizers and sunscreens.
• Increased focus on sustainability: Companies adopt responsible behavior, such as using environmentally friendly packaging and sourcing from ethical standards. The intention is to adapt to the demands of consumers for 'green-free' products.
• Premium segments emergence: Premium and luxury skincare for men emerge as a new segment in the market. Rising disposable incomes and desires for quality have escalated the demand for luxury grooming solutions.
• Better Digital Marketing Strategies: The firms are also investing in advanced digital marketing tools, such as targeted advertisements and partnerships with social network influencers, to reach out and connect with technologically savvy customers.

These developments are bound to continue fueling better growth in the men's skincare market, as the product portfolio is being expanded, direct-to-consumer models embraced, sustainability stressed, and premium segments promoted, not to mention improved digital marketing. This dynamic market keeps on changing.

Strategic Growth Opportunities for Men Skincare Product Market

Several strategic growth opportunities within the men's skincare market may be leveraged to further expand and improve brand positioning. Identification and realization of such opportunities could certainly ensure significant market advantage.

• Growth through Emerging Market Expansion: A strong avenue for growth will be expansion into emerging markets that are experiencing rapid growth of middle-class populations, such as India and China. Adaptation of products to local tastes and preferences, coupled with increased exposure to the market, will contribute to higher sales and brand awareness.
• Subscription Service Development: Subscription services for skincare products can create a guaranteed revenue source and ensure customer loyalty. Convenient delivery options and personalized skincare routines can be used to attract a loyal customer base.
• Tie in with wellness trends: Skincare products positioned as part of a broader wellness and health trend will resonate with consumers who feel this holistic approach to self-care makes sense. Products that combine skincare with some health benefits, like stress relief or anti-aging, are about to capture a greater audience.
• Focus on Advanced Technology: Investment in advanced skincare technologies such as AI-driven personalization or innovative formulation will help differentiate brands and particularly appeal to those tech-savvy consumers in pursuit of solutions offering the latest.
• Influencer Collaborations: Partnerships with influencers and celebrities for skincare products will increase brand awareness and build credibility. Effective collaborations will lead to higher consumer interest and deeper market penetration.

The above-mentioned growth opportunities into emerging markets, subscription service development, inclusion of the wellness trend, technology at the forefront, and using influencer collaborations will have a high degree of impact on the men's skincare market. By implementing these strategies, a higher presence in the market and increased interaction with consumers is expected.

Men Skincare Product Market Driver and Challenges

From technological changes and economic influences to changes in consumer behavior, various drivers and challenges lay their influence on the men's skincare product market. Understanding these elements will propel successful navigation in the marketplace.

The factors responsible for driving the men skincare product market include:

1. Growing Awareness of Skincare Benefits: Increased awareness among males about the after-effects of skincare has risen and increased the demand for specialized products. Educational campaigns and exposure to media are a few of the factors that influence this trend, hence widening the scope of growth in the market.

2. Technological Advancements: Skincare technology innovations, such as advanced formulation and delivery systems, are improving the efficacy of the products applied. These innovations attract consumers who need high-performance solutions.

3. Increasing Disposable Income: Higher disposable incomes are allowing consumers to spend on high-value and specific skincare products. Higher spending capacity feeds the growth of the high-end and luxury segments of the market.

4. E-commerce Growth: Growing access to e-commerce sites is presenting great avenues for skincare products. Convenience and a greater variety drive online shopping, which continues to drive the expansion of both the market and consumer interest in shopping.

5. Cultural Shifts to Grooming: The shifting in societal norms and growing acceptance of grooming amongst men drives the market. As awareness about grooming grows in the mainstream, so does the demand for skincare products.

Challenges in the men skincare product market are:

1. Market Saturation: As more brands and products jump into the fray, the market is becoming saturated. It becomes tough for a company to differentiate its offerings and ensure its presence in an over-populated marketplace.

2. Regulatory Compliance: Navigating complex regulatory requirements across different regions adds operational complexity. Compliance with varying standards can impact product development and market entry.

3. Price Sensitivity: Sales can be hurt by economic fluctuations that dampen price sensitivity among consumers. The challenge for premium brands is to compete with more economical alternatives while maintaining quality.

It would, therefore, be reasonable to conclude that the drivers for growth and challenges in the men's skincare market include increased awareness, technological advancement, improved earnings, greater use of e-commerce, cultural changes, market saturation, compliance with regulations, and increased price sensitivity. Success in this dynamic market will be ensured if these factors can be efficiently traversed.

List of Men Skincare Product Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies men skincare product companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the men skincare product companies profiled in this report include-

• Procter and Gamble
• Unilever
• L'Oreal
• Johnson & Johnson
• Edgewell Personal Care
• Coty
• Philips

Men Skincare Product by Segment

The study includes a forecast for the global men skincare product market by product type, distribution channel, and region.

Men Skincare Product Market by Product Type [Analysis by Value from 2019 to 2031]:

• Shave Care
• Cream & Moisturizer
• Sunscreen
• Cleanser & Face Wash
• Others

Men Skincare Product Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Supermarket & Hypermarket
• Convenience Store
• Pharmacy
• E-commerce
• Others

Men Skincare Product Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Men Skincare Product Market

The men skincare product market keeps changing now and then, given growing consumer awareness and demand for custom skincare. Innovations, shifts in consumer preference, and market expansion are driving recent developments across key global markets.

• United States: Men's skincare is very much on a rapid growth trajectory, with new product launches targeting specific concern areas such as aging and acne. Direct-to-consumer brands and influencer endorsements are improving visibility and increasing consumer engagement in the market.
• China: The men's skincare market in China is also showing very rapid growth, supported by an increased interest in premium and international brands. Product adoption and market penetration are further supported through collaborations with local celebrities and online influencers.
• Germany: Organic and natural skincare products have recently picked up the pace in Germany. The demand for more eco-friendly and ethically produced products from German consumers is in great demand, and hence the brands say, "We oblige."
• India: Growing urbanization and increasing disposable income have driven the growth of the men's skincare market in India. The market is on its way to coming up with a gamut of affordable yet good-quality products targeting different skin types, especially in urban areas.
• Japan: The market is shifting towards a demand for high-tech and multi-purpose skincare products. The Japanese consumer strives to opt for high-quality formulations that are easy and efficient, in the process of extending the premium lines of such products, which are innovative.

Features of the Global Men Skincare Product Market

Market Size Estimates: Men skincare product market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Men skincare product market size by product type, distribution channel, and region in terms of value ($B).

Regional Analysis: Men skincare product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, distribution channels, and regions for the men skincare product market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the men skincare product market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the men skincare product market by product type (shave care, cream & moisturizer, sunscreen, cleanser & face wash, and others), distribution channel (supermarket & hypermarket, convenience store, pharmacy, e-commerce, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Men Skincare Product Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Men Skincare Product Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Men Skincare Product Market by Product Type
  • 3.3.1: Shave Care
  • 3.3.2: Cream & Moisturizer
  • 3.3.3: Sunscreen
  • 3.3.4: Cleanser & Face Wash
  • 3.3.5: Others
• 3.4: Global Men Skincare Product Market by Distribution Channel
  • 3.4.1: Supermarket & Hypermarket
  • 3.4.2: Convenience Store
  • 3.4.3: Pharmacy
  • 3.4.4: E-commerce
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Men Skincare Product Market by Region
• 4.2: North American Men Skincare Product Market
  • 4.2.1: North American Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.2.2: North American Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.3: European Men Skincare Product Market
  • 4.3.1: European Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.3.2: European Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.4: APAC Men Skincare Product Market
  • 4.4.1: APAC Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.4.2: APAC Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others
• 4.5: ROW Men Skincare Product Market
  • 4.5.1: ROW Market by Product Type: Shave Care, Cream & Moisturizer, Sunscreen, Cleanser & Face Wash, and Others
  • 4.5.2: ROW Market by Distribution Channel: Supermarket & Hypermarket, Convenience Store, Pharmacy, E-commerce, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Men Skincare Product Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Men Skincare Product Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Men Skincare Product Market by Region
• 6.2: Emerging Trends in the Global Men Skincare Product Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Men Skincare Product Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Men Skincare Product Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Procter and Gamble
• 7.2: Unilever
• 7.3: L'Oreal
• 7.4: Johnson & Johnson
• 7.5: Edgewell Personal Care
• 7.6: Coty
• 7.7: Philips