デフォルト表紙
市場調査レポート
商品コード
1647768

ブランドアパレル市場レポート:2031年までの動向、予測、競合分析

Branded Apparel Market Report: Trends, Forecast and Competitive Analysis to 2031


出版日
発行
Lucintel
ページ情報
英文 150 Pages
納期
3営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.36円

ご注意: DRM (デジタル著作権管理システム) 付PDFになります。
制限内容は、上記ライセンスの[詳細]アイコンをクリックしてご確認ください。

ブランドアパレル市場レポート:2031年までの動向、予測、競合分析
出版日: 2025年01月31日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

世界のブランドアパレル市場の将来は、フォーマルウエア、カジュアルウエア、スポーツウエア、ナイトウエア市場に機会がありそうです。世界のブランドアパレル市場は、2025年から2031年までのCAGRが9.3%で、2031年までに推定1兆5,852億米ドルに達すると予想されます。この市場の主な促進要因は、いくつかの地域における女性のスタイリッシュなアパレルに対する需要の増加、特に新興国における可処分所得の増加、都市化の進展、高級でファッショナブルな衣料品に対する需要の増加などのライフスタイルトレンドの変化です。

  • Lucintelの予測では、エンドユースカテゴリーでは、世界的に女性の社会進出が進み、ファッションアクセサリーへの支出が増加しているため、予測期間中に女性が最も高い成長を遂げる見込みです。
  • タイプ別では、カジュアルウェアが最も高い成長が見込まれます。
  • 地域別では、豊かさの増加、消費者の嗜好の変化、中国やインドのような発展途上国のミレニアル世代のブランド衣料への関心の高まりにより、アジア太平洋が予測期間中に最も高い成長を遂げると予想されます。

ブランドアパレル市場の戦略的成長機会

進化する消費者行動、技術の進歩、市場力学により、ブランドアパレル市場にはいくつかの戦略的成長機会が存在します。市場でのプレゼンスを拡大し、持続的な成長を実現しようとするブランドは、こうした機会を見極め、活用する必要があります。

  • 新興市場への進出:新興市場への進出は、ブランドアパレル業界の企業にとって重要な成長戦略の一つです。インド、東南アジア、ラテンアメリカなどの地域では、可処分所得が増加する中産階級が増加しています。こうした市場に参入するために、ブランドは現地の嗜好に合わせた製品を開発したり、小売店との提携を結んだり、デジタルチャネルを活用したりすることができます。このような拡大により、企業は収益源を多様化し、新たな顧客層を開拓することができます。
  • eコマースとデジタルプラットフォームへの投資:ブランドアパレル市場が成長するためには、eコマースプラットフォームへの投資が必要です。これには、ウェブサイト、モバイルアプリ、その他オンラインショッピング体験を向上させ、より多くの顧客を惹きつけるデジタルマーケティングツールの改善が含まれます。バーチャル試着室、AR(拡張現実)、AIを活用したレコメンデーション、シームレスな決済システムなどのテクノロジーは、集客力をさらに高めると思われます。
  • 持続可能性と倫理的慣行の重視:多くの環境保護活動家と関わることは、持続可能性と倫理的実践に注力する企業に成長機会を提供します。環境に優しい素材を使用し、サーキュラーファッションの原則を採用し、倫理的な労働慣行を推進するブランドは差別化を図ることができ、ブランドロイヤリティの向上につながります。この動向は、企業の責任と透明性に対する消費者の欲求と一致し、持続可能な開発目標における企業の位置づけを高めます。
  • カスタマイズとパーソナライゼーションサービスの開発:カスタマイズとパーソナライゼーションサービスの構築は、顧客エンゲージメントと満足度を大幅に高めることができます。ブランドは、ユーザーの好みに基づいてパーソナライズされた商品やおすすめ商品を提供し、ユニークなショッピング体験を提供することができます。例えば、データ分析やAIを活用して、よりパーソナライズされた選択肢を提供することで、リピーターを増やすことができます。
  • ラグジュアリーおよびプレミアムセグメントの拡大:ラグジュアリーおよびプレミアムセグメントへの進出は、高品質な製品を求める消費者ニーズの高まりによる新たな機会の獲得を可能にします。ブランドは、特に独占的な広告や小売戦略を通じて、富裕層向けに高品質の素材を使ったプレミアム製品を提供することで、これを実現できます。このアプローチにより、企業は収益性の高い市場セグメントを開拓し、ブランドの威信を高めることができます。

ブランドアパレル市場における戦略的成長機会には、新興国市場への参入、eコマースの開拓、持続可能性の重視、カスタマイズサービスの構築、高級品セグメントの開拓などがあります。これらの成長機会は、消費者の嗜好の変化や業界の動向を反映したものであり、競合の中で事業成長の道を開くものです。こうした機会を活用する企業は、市場での存在感を高め、持続可能な成長に貢献すると思われます。

ブランドアパレル市場の促進要因・課題

今日のブランドアパレル産業の成長には、直面する課題とともに様々な推進力が影響しています。技術の進歩、経済状況、規制の変更など、すべてが重要な役割を担っており、各段階で慎重な計画を立てる必要があります。

ブランドアパレル市場を牽引する要因は以下の通りである:

1.技術の進歩:人工知能(AI)、3Dプリンティング、デジタルマーケティングツールの活用が進み、この分野の売上が向上しています。具体的には、AIを活用したパーソナルレコメンデーションやバーチャル試着室がオンラインショッピングを変革し、3Dプリンティングによるラピッドプロトタイピングがその他の特典を提供しています。これらの技術を業務に組み込むことで、斬新な製品や生産効率の向上が実現します。

2.可処分所得の増加:ブランドアパレルビジネスは、可処分所得の増加により、世界的に大きな成長を遂げています。この動向は特に新興国市場において顕著であり、中産階級の人口増はブランドにとって格好のターゲットとなっています。さまざまな所得水準やニーズに対応する幅広い商品を提供することは、ブランドに大きな利益をもたらします。

3.eコマースの成長:ブランドアパレル市場で事業を展開するブランドは、eコマースがこの業界の発展を牽引する重要な要素となっていることを認識しなければなりません。先進的なオンラインショッピングプラットフォーム、モバイルアプリケーション、デジタル決済システムにより、ブランドはオンラインショッピングを非常に便利だと感じている消費者にリーチすることができます。多くのセラーがeコマースプラットフォームを活用することで、顧客基盤を拡大し、購入者の体験を向上させ、販売量を伸ばしています。

4.持続可能性に対する消費者の要求:持続可能性に対する消費者の要求が高まるにつれ、企業はより環境に優しい慣行や素材を採用せざるを得なくなっています。企業は、持続可能な製造プロセス、責任ある調達、追跡可能なサプライチェーンに投資しています。こうした要件を満たすことは、消費者のロイヤリティを高め、各業界における企業の差別化につながります。

5.世界化と市場拡大:ブランドアパレル市場の成長は、世界化と市場拡大によりもたらされます。ブランドは、より多くの消費者を獲得し、収益基盤を多様化するために、世界中の新しい市場に進出しています。企業は新興市場に進出し、グローバルサプライチェーンを活用し、国境を越えた貿易に従事することで、長期的な成長戦略と市場での存在感の向上に貢献することができます。

ブランドアパレル市場における課題は以下の通りです:

1.規制遵守:ブランドアパレルメーカーは、規制遵守の課題に直面しています。企業は、複雑な環境の中で、環境基準、労働慣行、製品安全規制を遵守しなければなりません。コンプライアンスを確保するためには、モニタリングとレポーティングが極めて重要です。コンプライアンスに従わない場合、法的問題に発展したり、企業の評判が低下したりする可能性があります。従って、効果的なコンプライアンス管理は、継続的な業務の完全性と市場の信頼性を確保するために不可欠です。

2.サプライチェーンの混乱:地政学的緊張や自然災害は、サプライチェーンを混乱させ、原材料の入手可能性や価格に影響を与え、ひいてはアパレル業界の業績に影響を与える可能性があります。こうした混乱は、生産コストの上昇、製品納入の遅延、在庫切れにつながる可能性があります。こうした影響を緩和するためには、多様な供給源と効果的なリスク管理手段を備えた弾力性のあるサプライチェーンを構築し、安定性を維持することが必要です。

3.市場競争の激化:各ブランドが市場シェアと消費者の関心を争う中、激しい競争が課題となっています。業界への多数の企業の参入、消費者動向の変化、価格圧力により、企業は革新と差別化を迫られます。企業は、データ分析からの洞察に基づく独自の価値提案を継続的に開発する必要があります。

技術の進歩、可処分所得水準の上昇、eコマースの拡大、環境に優しい製品への顧客嗜好の変化、世界化は、ブランドアパレル市場を牽引する主要な力です。逆に、規制遵守、サプライチェーンの混乱、激しい競争は、市場を効果的に機能させるために管理しなければならない課題です。この分野での成功には、これらの推進力と課題を包括的に理解し、それらに対処するための戦略的計画が必要です。

目次

第1章 エグゼクティブサマリー

第2章 世界のブランドアパレル市場:市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 市場動向と予測分析(2019年~2031年)

  • マクロ経済動向(2019年~2024年)と予測(2025年~2031年)
  • 世界のブランドアパレル市場の動向(2019年~2024年)と予測(2025年~2031年)
  • 世界のブランドアパレル市場:タイプ別
    • フォーマルウェア
    • カジュアルウェア
    • スポーツウェア
    • ナイトウェア
    • その他
  • 世界のブランドアパレル市場:最終用途別
    • 男性
    • 女性
    • 子供

第4章 市場動向と予測分析:地域別(2019年~2031年)

  • 世界のブランドアパレル市場:地域別
  • 北米
  • 欧州
  • アジア太平洋
  • 世界のその他地域

第5章 競合分析

  • 製品ポートフォリオ分析
  • 運用統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略分析

  • 成長機会分析
    • 世界のブランドアパレル市場における成長機会:タイプ別
    • 世界のブランドアパレル市場における成長機会:最終用途別
    • 世界のブランドアパレル市場における成長機会:地域別
  • 世界のブランドアパレル市場の新たな動向
  • 戦略分析
    • 新製品開発
    • 世界のブランドアパレル市場の生産能力拡大
    • 世界のブランドアパレル市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 主要企業の企業プロファイル

  • PVH
  • VF
  • Levis
  • Adidas
  • Gap
  • H&M
  • Nike
  • LVMH
  • Inditex
  • Kering
目次

The future of the global branded apparel market looks promising with opportunities in the formal wear, casual wear, sports wear, and night wear markets. The global branded apparel market is expected to reach an estimated $1585.2 billion by 2031 with a CAGR of 9.3% from 2025 to 2031. The major drivers for this market are the increasing demand for stylish apparel among women in several areas, rising disposable income, especially in developing countries, as well as growing urbanization and shifting lifestyle trends, such as the rise in demand for upscale and fashionable clothing.

  • Lucintel forecasts that, within the end-use category, women are expected to witness the highest growth over the forecast period due to a greater proportion of women worldwide joining the workforce and an increase in spending on fashion accessories.
  • Within the type category, casual wear is expected to witness the highest growth.
  • In terms of regions, APAC is expected to witness the highest growth over the forecast period due to growing affluence, shifting consumer preferences, and an increasing interest in branded clothing among millennials in developing nations like China and India.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Branded Apparel Market

Sustainability also emerges as a key focus, aimed at reducing environmental impacts, while firms are increasingly compelled to adopt ethical approaches where appropriate.

  • Sustainability and Ethical Fashion: Sustainability and ethical fashion have become central to branded apparel strategies. Consumers are increasingly interested in eco-friendly materials, ethically justifiable production practices, and transparency. Brands are embracing circular fashion principles, using recycled materials, and adhering to fair labor regulations. This trend is redefining the market by driving brands to innovate sustainable practices, appealing to a growing segment of environmentally conscious customers.
  • Digital Transformation and E-Commerce: The clothing industry is undergoing rapid digital transformation due to the rise of e-commerce and advanced digital tools. Companies are launching online stores, developing apps for smartphones, and creating social media pages to better serve their customers. Virtual fitting rooms and AI-based product recommendations have improved online shopping experiences. This momentum expands market coverage, increases consumer convenience, and significantly boosts revenue streams from online sales.
  • Personalization and Customization: Personalization and customization distinguish brands among consumers seeking unique fashion experiences tailored exclusively to them. Using data analytics and artificial intelligence (AI), companies offer personalized suggestions through their websites or apps while developing made-to-order products. This trend enhances customer satisfaction and deepens engagement, allowing individuals to express their tastes through the clothing items they purchase. Options related to personal preferences become decisive factors in competition between brands.
  • Rise of Direct-to-Consumer (DTC) Models: DTC models are fundamentally changing how brands interact with their clients. By bypassing traditional retail outlets, brands provide greater personalization opportunities, leading to stronger brand images since they sell directly to consumers rather than relying solely on distributors or retailers. DTC models also enable brands to gather valuable consumer data, respond promptly to trends, and boost profit margins, enhancing their competitive advantage.
  • Integration of Advanced Technologies: The apparel market is currently experiencing change driven by the integration of advanced technologies such as 3D printing, smart textiles, and augmented reality (AR). These technologies are applied in product development, manufacturing processes, and shopping experiences. For instance, 3D printing allows rapid prototyping and customization, while AR supports virtual try-ons. This trend empowers brands to create unrivaled products, enhance production efficiency, and offer advanced shopping services.

Emerging trends in the branded apparel market, including sustainability, digital transformation, personalization, DTC models, and advanced technologies, have reconfigured the industry. These trends reflect changing consumer preferences and technological advancements, stimulating innovation and competition. Brands that stay ahead of these changes will thrive in a dynamic and competitive marketplace.

Recent Developments in the Branded Apparel Market

Recent changes in branded clothing markets illustrate significant shifts linked to customer preferences, technological advances, and economic forces. These developments highlight broader industry trends while offering insights into how brands are transforming to meet market demands.

  • Sustainability Initiatives: Numerous companies manufacturing branded clothing have prioritized sustainability by using eco-friendly materials and improving operations. This includes incorporating recycled fabrics and implementing waste reduction measures through circular fashion principles. Developing transparent supply chains has helped some companies meet their buyers' ethical obligations for environmentally friendly goods. This enables them to position themselves effectively to appeal to environmentally conscious consumers, who are an increasingly significant part of the population.
  • Expansion of E-Commerce Platforms: The growth of branded apparel in e-commerce platforms represents a significant breakthrough. Brands are investing in online stores and digital advertising to achieve a wider reach. Improved online shopping experiences, such as virtual try-ons and customized recommendations, drive increased consumer engagement and sales. This growth is further fueled by the rise of mobile commerce and digital payment systems.
  • Adoption of Advanced Technologies: The adoption of advanced technologies like 3D printing and smart textiles is transforming product development and manufacturing processes. 3D printing enables rapid prototyping and customization, while smart textiles provide functions such as temperature control and health monitoring. These innovations allow brands to enhance their products for competitive markets.
  • Growth of Direct-to-Consumer (DTC) Models: The branded apparel market is being reshaped by the rise of DTC models. Leading brands are bypassing traditional retail channels to sell their products directly through their websites, mobile applications, or physical stores. This approach allows companies to offer personalized shopping experiences, build customer relationships, and improve profit margins.
  • Increased Focus on Personalization: The branded apparel sector, like many others, is emphasizing personalization as a major focus. The use of data analytics and AI enables brands to provide personalized recommendations and customized product offerings. This trend is driven by consumers seeking specific fashion contexts that match their desires, leading to higher levels of customer satisfaction across diverse options.

In conclusion, recent developments in the branded apparel market, including sustainability initiatives, expansion into e-commerce platforms, adoption of advanced technologies, DTC models, and personalization, are shaping the industry's future. These changes reflect shifting consumer preferences and technological advancements that drive innovation and create new opportunities for brands that seize them. Companies embracing these trends will be well-positioned to succeed in a dynamic and competitive market.

Strategic Growth Opportunities for Branded Apparel Market

Several strategic growth opportunities exist within the branded apparel market due to evolving consumer behavior, technological advancements, and market dynamics. Brands seeking to expand their market presence and achieve sustainable growth must identify and leverage these opportunities.

  • Expansion into Emerging Markets: Expanding into emerging markets is one of the key growth strategies for companies in the branded apparel industry. Regions such as India, Southeast Asia, and Latin America have growing middle classes with increasing disposable incomes. To reach these markets, brands can tailor products to local tastes, establish retail partnerships, or utilize digital channels. This expansion allows companies to diversify their revenue streams and tap into new customer segments.
  • Investment in E-Commerce and Digital Platforms: For the branded apparel market to grow, it needs investment in e-commerce platforms. This includes improving websites, mobile apps, and other digital marketing tools that enhance the online shopping experience and attract more customers. Technologies such as virtual fitting rooms, augmented reality, AI-driven recommendations, and seamless payment systems will further enhance customer attraction.
  • Focus on Sustainability and Ethical Practices: Engaging with numerous environmentalists provides growth opportunities for firms focusing on sustainability and ethical practices. Brands that use eco-friendly materials, adopt circular fashion principles, or promote ethical labor practices can differentiate themselves, leading to increased brand loyalty. This trend aligns with consumers' desire for corporate responsibility and transparency, enhancing a firm's positioning in sustainable development goals.
  • Development of Customization and Personalization Services: Building customization and personalization services can significantly enhance customer engagement and satisfaction. Brands can offer personalized products and recommendations based on user preferences, providing unique shopping experiences. For example, utilizing data analytics and AI for better-personalized options can help increase repeat customers.
  • Expansion of Luxury and Premium Segments: Expanding into luxury and premium segments enables businesses to capture new opportunities driven by increasing consumer demand for high-quality products. Brands can achieve this by offering premium products made from quality materials aimed at affluent customers, particularly through exclusive advertising and retail strategies. This approach allows companies to tap into a highly profitable market segment, thus enhancing brand prestige.

Some strategic growth opportunities in the branded apparel market include entering emerging markets, developing e-commerce, focusing on sustainability, creating customization services, and exploring luxury segments. These opportunities reflect changing consumer preferences and industry trends, paving the way for business growth in a competitive atmosphere. Firms that exploit these opportunities will establish a stronger market presence, contributing to sustainable growth.

Branded Apparel Market Driver and Challenges

Various drivers influence the growth of the branded apparel industry today, alongside the challenges it faces. Technological advances, economic conditions, and regulatory changes all play crucial roles, necessitating careful planning at each stage.

The factors driving the branded apparel market include:

1. Technological Advancements: The increasing application of artificial intelligence (AI), 3D printing, and digital marketing tools has improved sales within this sector. Specifically, AI-driven personal recommendations and virtual fitting rooms have transformed online shopping, while rapid prototyping through 3D printing offers additional benefits. Integrating these technologies into operations leads to novel products and enhanced production efficiencies.

2. Rising Disposable Incomes: Branded apparel businesses have experienced significant growth globally due to rising disposable incomes. This trend is particularly evident in developing markets, where a growing middle-class population presents a prime target for brands. Offering a wide range of products that cater to various income levels and needs can benefit brands significantly.

3. Growth of E-Commerce: Brands operating in the branded apparel market must recognize that e-commerce has become a crucial factor driving progress in this industry. Advanced online shopping platforms, mobile applications, and digital payment systems enable brands to reach consumers who find online shopping extremely convenient. Many sellers are leveraging e-commerce platforms to expand their customer base, improve buyer experiences, and boost sales volume.

4. Consumer Demand for Sustainability: Increasing consumer demand for sustainability has compelled companies to adopt greener practices and materials. Companies are investing in sustainable manufacturing processes, responsible sourcing, and traceable supply chains. Meeting these requirements helps build loyalty among consumers, setting businesses apart in their industries.

5. Globalization and Market Expansion: Growth in the branded apparel market is driven by globalization and market expansion. Brands are venturing into new markets worldwide to capture a wider audience and diversify their revenue base. Companies can penetrate emerging markets, exploit global supply chains, and engage in cross-border trade, contributing to long-term growth strategies and increased market presence.

Challenges in the branded apparel market include:

1. Regulatory Compliance: Branded apparel manufacturers face challenges in regulatory compliance. Companies must adhere to environmental standards, labor practices, and product safety regulations, all within a complex environment. Monitoring and reporting are crucial for ensuring compliance; failure to conform can lead to legal issues and damage a firm's reputation. Therefore, effective compliance management is essential for continuous operational integrity and market credibility.

2. Supply Chain Disruptions: Geopolitical tensions and natural disasters can disrupt supply chains, affecting the availability and prices of raw materials, which in turn impacts the apparel industry's performance. Such disruptions can lead to increased production costs, delays in product delivery, and stockouts. Mitigating these effects requires building resilient supply chains with diversified sources and effective risk management tools to maintain stability.

3. Intense Market Competition: Intense competition presents a challenge as brands vie for market share and consumer attention. The entry of numerous players into the industry, evolving consumer trends, and pricing pressures compel companies to innovate and differentiate themselves. Firms should continuously develop unique value propositions based on insights from data analytics.

Technological advances, rising disposable income levels, e-commerce expansion, shifting customer preferences toward eco-friendly products, and globalization are major forces driving the branded apparel market. Conversely, regulatory compliance, supply chain disruptions, and intense competition are challenges that need to be managed for effective market functioning. Success in this sector requires a comprehensive understanding of these drivers and challenges, along with strategic planning to address them.

List of Branded Apparel Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies branded apparel companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the branded apparel companies profiled in this report include-

  • PVH
  • VF
  • Levis
  • Adidas
  • Gap
  • H&M
  • Nike
  • LVMH
  • Inditex
  • Kering

Branded Apparel by Segment

The study includes a forecast for the global branded apparel market by type, end use, and region.

Branded Apparel Market by Type [Analysis by Value from 2019 to 2031]:

  • Formal Wear
  • Casual Wear
  • Sports Wear
  • Night Wear
  • Others

Branded Apparel Market by End Use [Analysis by Value from 2019 to 2031]:

  • Men
  • Women
  • Kids

Branded Apparel Market by Region [Analysis by Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Branded Apparel Market

Consumer preferences, technological advancements, and economic factors have led to significant changes in the branded apparel market. The United States, China, Germany, India, and Japan are key markets experiencing unique developments that illustrate broader trends shaping the industry. Consequently, brands are adapting their operational models, customer engagement strategies, and market dynamics.

  • United States: In the U.S., branded apparel is increasingly driven by a focus on sustainability and digitalization. Companies are embracing eco-friendly materials to cater to environmentally conscious consumers. The importance of omnichannel retailing cannot be overstated, as companies must enhance their e-platforms and integrate online with offline shopping experiences. These advancements in personalized marketing and AI-driven product recommendations are transforming customer interactions. Additionally, direct-to-consumer (DTC) models are gaining popularity, enabling brands to maintain better control over their image and customer relationships.
  • China: Digital transformation and luxury consumption dominate the branded apparel industry in China today. Online sales have surged due to the growth of e-commerce platforms and mobile payment systems, while luxury brands are expanding to attract wealthy consumers. Live-streaming platforms like Weibo facilitate real-time buyer interactions, reshaping how brands engage with shoppers through social commerce. Furthermore, Chinese consumers increasingly prefer international brands, prompting existing and emerging brands to adopt global expansion strategies.
  • Germany: Sustainability and innovation define the branded apparel market in Germany. Many brands are embracing circular fashion, reducing waste through sustainable material use and production processes. The integration of technologies like 3D printing into product development has significantly enhanced production efficiency, resulting in the creation of high-tech clothing lines. German consumers are becoming more aware of environmental concerns, pushing brands toward greater transparency and eco-friendliness. High-quality craftsmanship and local production are also gaining traction.
  • India: The branded apparel market in India is experiencing rapid growth due to rising disposable incomes and a burgeoning middle class. Demand for both domestic and international brands has surged, driven by improved digital infrastructure that facilitates online shopping. As Indian consumers develop a keen fashion sense, brands are expanding their presence through online platforms and retail partnerships. There is also a growing interest in affordable luxury and premium segments within the market.
  • Japan: In Japan, tradition meets modernity within the branded apparel sector. The focus remains on high-quality materials and intricate craftsmanship. Recent developments include the adoption of augmented reality (AR) technology for virtual dressing rooms, with personalization via AI becoming more accessible during purchases in luxury marketplaces. Japanese consumers increasingly desire unique products from both global and local brands, prioritizing superior quality and ethical practices before making purchases.

Features of the Global Branded Apparel Market

Market Size Estimates: Branded apparel market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Branded apparel market size by type, end use, and region in terms of value ($B).

Regional Analysis: Branded apparel market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, end use, and regions for the branded apparel market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the branded apparel market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the branded apparel market by type (formal wear, casual wear, sports wear, night wear, and others), end use (men, women, and kids), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Branded Apparel Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

  • 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
  • 3.2. Global Branded Apparel Market Trends (2019-2024) and Forecast (2025-2031)
  • 3.3: Global Branded Apparel Market by Type
    • 3.3.1: Formal Wear
    • 3.3.2: Casual Wear
    • 3.3.3: Sports Wear
    • 3.3.4: Night Wear
    • 3.3.5: Others
  • 3.4: Global Branded Apparel Market by End Use
    • 3.4.1: Men
    • 3.4.2: Women
    • 3.4.3: Kids

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

  • 4.1: Global Branded Apparel Market by Region
  • 4.2: North American Branded Apparel Market
    • 4.2.1: North American Branded Apparel Market by Type: Formal Wear, Casual Wear, Sports Wear, Night Wear, and Others
    • 4.2.2: North American Branded Apparel Market by End Use: Men, Women, and Kids
  • 4.3: European Branded Apparel Market
    • 4.3.1: European Branded Apparel Market by Type: Formal Wear, Casual Wear, Sports Wear, Night Wear, and Others
    • 4.3.2: European Branded Apparel Market by End Use: Men, Women, and Kids
  • 4.4: APAC Branded Apparel Market
    • 4.4.1: APAC Branded Apparel Market by Type: Formal Wear, Casual Wear, Sports Wear, Night Wear, and Others
    • 4.4.2: APAC Branded Apparel Market by End Use: Men, Women, and Kids
  • 4.5: ROW Branded Apparel Market
    • 4.5.1: ROW Branded Apparel Market by Type: Formal Wear, Casual Wear, Sports Wear, Night Wear, and Others
    • 4.5.2: ROW Branded Apparel Market by End Use: Men, Women, and Kids

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Branded Apparel Market by Type
    • 6.1.2: Growth Opportunities for the Global Branded Apparel Market by End Use
    • 6.1.3: Growth Opportunities for the Global Branded Apparel Market by Region
  • 6.2: Emerging Trends in the Global Branded Apparel Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Branded Apparel Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Branded Apparel Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: PVH
  • 7.2: VF
  • 7.3: Levis
  • 7.4: Adidas
  • 7.5: Gap
  • 7.6: H&M
  • 7.7: Nike
  • 7.8: LVMH
  • 7.9: Inditex
  • 7.10: Kering