アウトドアスポーツ用GPSデバイス市場レポート：2030年までの動向、予測、競合分析

アウトドアスポーツ用GPSデバイスの動向と予測

世界のアウトドアスポーツGPSデバイス市場の将来は、ゴルフ、ランニング、サイクリングのアプリケーションでの機会で有望に見えます。世界のアウトドアスポーツGPSデバイス市場は、2024年から2030年までのCAGRが14.2％で、2030年までに推定377億米ドルに達すると予想されます。この市場の主な促進要因は、アウトドアスポーツ活動の人気の高まり、GPS対応スマートウォッチへの嗜好の高まり、自転車ロードレース競技の増加です。

• Lucintelの予測によると、タイプ別では、ハンドヘルドデバイスが、カーナビゲーション、レクリエーション、アウトドア活動など、さまざまな用途で大きく利用されているため、予測期間中に最も高い成長を遂げる見込みです。
• アプリケーション・カテゴリーでは、心拍数、ペース、ルート、距離を継続的に監視するために、この運動でGPSデバイスのニーズが高まっているため、ランニングが最大のセグメントであり続けるでしょう。
• 地域別では、新技術の利用可能性、アウトドア・スポーツに参加する人の増加、および個人の安全のためにGPSデバイスを使用する人口の増加により、北米が予測期間中に最も高い成長を遂げると予想されます。

アウトドアスポーツ用GPSデバイス市場の戦略的成長機会

アウトドアスポーツ用GPSデバイス市場には、技術の進歩と消費者の関心の高まりにより、さまざまな用途で多くの戦略的成長機会があります。

• ハイキングとトレイルランニング：ナビゲーション機能、安全機能、険しい地形でのパフォーマンス・モニタリング機能を備えた、ハイキングおよびトレイルランニング専用のGPSデバイスの開発には大きな可能性があります。
• サイクリング：サイクリング分野では、一般的に使用されているテクノロジーを使用したパフォーマンス測定基準の追跡、ナビゲーション、および安全機能に関して、多くの拡大余地があります。リアルタイムのデータ共有と高度な分析機能を組み合わせることで、さらなる市場浸透が期待できます。
• 釣りとボート：漁業用ボート-GPS（全地球測位システム）システムは、魚トラッカーと同様、水上ナビゲーション機能を備えており、成長の見込みがあります。ルート計画とともに天候の更新が改善されれば、こうしたスポーツの愛好者を惹きつける可能性があります。
• フィットネスとトレーニング：ヘルス・モニタリング・システムと連動し、包括的なデータ分析を生成し、人々のために設計され、パフォーマンス指標を追跡し、健康に関する情報を要求するGPSベースのウェアラブル・ガジェットにとっての機会。
• アドベンチャー・スポーツ：この分野のトップ製品としては、登山やスキーなどのアドベンチャー・スポーツ向けの専用GPSナビゲーション・デバイスがあります。このデバイスは、過酷な状況にも耐え、ピンポイントの位置ロギングを実現するため、アドベンチャー・スポーツの愛好家が増えています。

このような成長機会は、製品開発や消費者の嗜好に影響を与え、アウトドアスポーツGPSデバイス市場の革新と拡大を推進しています。

アウトドアスポーツGPSデバイス市場の促進要因・課題

さまざまな促進要因・課題は、次のようなアウトドアスポーツGPSデバイス市場の成長と開拓を形成する：

アウトドアスポーツGPSデバイス市場を促進する要因は、次のとおりです：

• 技術の進歩：技術の進歩：G.P.Sガジェット上の高度な技術の使用は、アウトドア活動中に使用することができ、多目的より洗練されたデバイスを作成することによって、その拡大を支援してきました。
• アウトドア活動の増加：屋外でのフィットネスへの関心が高まっている消費者の需要に応えるため、追跡情報を強化したGPSガジェットやその他のナビゲーション・デバイスの需要が拡大しています。
• ウェアラブルとの統合：心拍数モニター・バンドやスマート・ウォッチなどのウェアラブル機器とGPS機器を統合することで、機能性が向上し、運動ソリューション全体を求める消費者を引き付けることができます。
• 接続性の向上：GPSデバイスの魅力は、BluetoothやWi-Fi機能により、他のデバイスとのより良い統合を可能にする接続機能が強化されたことに起因しています。
• 耐久性の重視：衝撃の大きいスポーツなどのアウトドア活動に携わるユーザーが、過酷な環境向けに特別に設計された堅牢で耐久性の高いGPSデバイスを選択するため、市場機会は拡大しています。

アウトドアスポーツ用GPSデバイス市場の課題は次のとおりです：

• 高いコスト：プレミアム機能を備えた高度なGPSシステムを購入しようとする人は、価格が予算志向の購入者にとって大きな障壁となり、市場全体の成長率に影響を与える可能性があるため、より多くのお金を費やす準備ができている必要があります。
• バッテリ寿命の懸念：より良いとはいえ、バッテリ寿命は、個人が主に補充せずに使用中に長く滞在できるものを好む広範囲に屋外で使用されるGPSユニットにとっては依然として大きな課題です。
• 市場の飽和：今日販売されているGPSシステムの非常に多くの異なるメーカーやモデルがあるため、市場は飽和状態になる可能性があります。

これらの力または促進要因・課題は、成長パターンを決定し、業界レベルの戦略に影響を与えるとして、アウトドアスポーツGPSデバイス市場を駆動します。

目次

第1章 エグゼクティブサマリー

第2章 世界のアウトドアスポーツGPSデバイス市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018年～2023年）と予測（2024年～2030年）
• 世界のアウトドアスポーツ用 GPSデバイス市場の動向（2018年～2023年）と予測（2024年～2030年）
• 世界のアウトドアスポーツ用 GPSデバイス市場：タイプ別
  • ハンドヘルドデバイス
  • ウェアラブルデバイス
• 世界のアウトドアスポーツ用 GPSデバイス市場：用途別
  • ゴルフ
  • ランニング
  • サイクリング

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別のアウトドアスポーツGPSデバイス市場
• 北米のアウトドアスポーツ向けGPSデバイス市場
• 欧州のアウトドアスポーツ向けGPSデバイス市場
• アジア太平洋アウトドアスポーツ GPSデバイス市場
• その他地域アウトドアスポーツGPSデバイス市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のアウトドアスポーツ用 GPSデバイス市場における成長機会（タイプ別）
  • 世界のアウトドアスポーツ用 GPSデバイス市場における用途別の成長機会
  • 世界のアウトドアスポーツGPSデバイス市場地域の成長機会
• 世界のアウトドアスポーツ用 GPSデバイス市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のアウトドアスポーツGPSデバイス市場の能力拡大
  • 世界のアウトドアスポーツ用 GPSデバイス市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Apple
• Bryton
• Bushnell
• Fitbit
• Garmin
• GlobalSat WorldCom
• Goyourlife
• Polar Electro
• Samsung

Outdoor Sport GPS Device Trends and Forecast

The future of the global outdoor sport GPS device market looks promising with opportunities in the golf, running, and cycling applications. The global outdoor sport GPS device market is expected to reach an estimated $37.7 billion by 2030 with a CAGR of 14.2% from 2024 to 2030. The major drivers for this market are the rising popularity of outdoor sporting activities, the growing preference for GPS-enabled smartwatches, and the increasing number of road bicycle racing competitions.

• Lucintel forecast that, within the type category, handheld devices are expected to witness the highest growth over the forecast period due to their significant usage in various applications, such as automotive navigation, recreation, and outdoor activities.
• Within the application category, running will remain the largest segment due to the increasing need for GPS devices in this exercise to monitor heart rate continuously, pace, routes, and distance.
• In terms of regions, North America is expected to witness the highest growth over the forecast period due to the availability of new technologies, the rising number of people participating in outdoor sports, and the growing population's use of GPS devices for personal safety in the region.

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Emerging Trends in the Outdoor Sport GPS Device Market

The market for GPS devices used in outdoor sports has been changing with the adoption of new technologies to improve functionality and user experience.

• Multi-Sport Functionality: Modern GPS devices are increasingly capable of supporting multiple sports, accommodating a wide range of activities. This trend emphasizes flexibility and better performance tracking across various kinds of sports, workouts, etc.
• Integration with Wearables: It is now common for wearable technology such as heart rate monitors or smartwatches to be incorporated into GPS devices. This improves overall user experience, and health records as well as enhances data precision.
• Real-Time Data Sharing: Increasingly, there is the ability to share real-time information including location details or performance metrics. This practice promotes social interaction and safety where users can immediately post their activities on social media sites such as Facebook.
• Enhanced Battery Life: Longer battery life is a major consideration when it comes to making these gadgets last longer during use outdoors. Newer GPS units last longer reducing the frequency at which they must be recharged during long trips away from home.
• Advanced Navigation Features: among other things, topo maps and waypoint marking are increasingly being included in GPS units. The use of such navigation improvements has brought about more detailed, accurate, and precise navigation easing the user's mind in challenging environments.

These trends drive innovations in outdoor sport GPS devices including both technological advancements and consumer preferences.

Recent Developments in the Outdoor Sport GPS Device Market

Recent occurrences in the outdoor sports GPS device markets signify significant advances in technology as well as shifts in consumer choices.

• Advanced GPS Tracking Technologies: New global positioning systems have additional tracking technologies like multi-frequency GNSS receivers to improve accuracy and dependability across different outdoor settings.
• Integration with Health Metrics: Advanced fitness trackers now include key health monitoring functions like heart rate, oxygen saturation levels, and sleep patterns to give a more comprehensive overview of health and performance capabilities.
• Enhanced Durability and Design: The most recent models have been ruggedized with better water resistance and shockproof abilities for harsh outdoor conditions or activities that involve lots of movement.
• Improved Connectivity Features: The newer ones come with Bluetooth, Wi-Fi et cetera so that they can all be connected with smartphones for better functionality as well as data sharing.
• User-friendly interfaces: Modern GPS devices that are being made now have friendlier user interfaces, which simply means that they have touchscreen displays and are quite simple to use during outdoor activities.

These developments will shape the outdoor sport GPS device market by giving consumers more sophisticated options that are reliable and easy to use.

Strategic Growth Opportunities for Outdoor Sport GPS Device Market

The outdoor sport GPS device market has many strategic growth opportunities across different applications due to technological advancements and increased consumer interest.

• Hiking and Trail Running: There is considerable potential for developing dedicated GPS devices for hiking and trail running with navigation features, safety features, and rugged terrain performance monitoring.
• Cycling: The cycling segment offers a lot of room for expansion concerning performance metrics tracking, navigation, and safety features using commonly used technologies. Real-time data sharing coupled with advanced analytics can promote further market penetration.
• Fishing and Boating: Growth prospects come from fishing-boat-GPS (Global Positioning System) systems having water navigation attributes as well as fish trackers. Improved weather updates along with route planning may attract practitioners in these sports.
• Fitness and Training: Opportunities for GPS-based wearable gadgets that work with health-monitoring systems, generate comprehensive data analyses, are designed for people, Track performance indicators and request information about their health.
• Adventure Sports: Some of the top products in this line include purpose-built GPS navigation devices for adventure sports such as climbing and skiing that can withstand extreme conditions and deliver pinpoint position logging to attract increasing numbers of adventure enthusiasts.

These growth opportunities are driving innovation and expansion in the outdoor sport GPS device market, influencing product development and consumer preferences.

Outdoor Sport GPS Device Market Driver and Challenges

Different drivers and challenges shape the growth and development of the outdoor sport GPS device market including:

The factors responsible for driving the outdoor sport GPS device market include:

• Advancement in Technology: The use of advanced technology on G.P.S gadgets has helped its expansion by creating multipurpose more sophisticated devices that can be used during outdoor activities.
• Increasing Outdoor Activities: Demand is growing for GPS gadgets that contain enhanced tracking information as well as other navigation devices to meet demand from consumers who are increasingly interested in physical fitness outdoors.
• Integration with Wearables: Integration of GPS devices with wearables like heart rate monitor bands or smart watches increases functionalities attracting audiences demanding an entire exercise solution.
• Improved Connectivity: The increased appeal of GPS devices is caused by enhanced connectivity features that allow better integration with other devices because of their Bluetooth and Wi-Fi capabilities.
• Focus on Durability: The market opportunities are expanding, as users involved in outdoor activities such as high-impact sports choose rugged and durable GPS devices specifically designed for harsh environments.

Challenges in the outdoor sport GPS device market are:

• High Costs: People intending to buy advanced GPS systems with premium features should be ready to spend more money since the price can be a major barrier to budget-minded buyers hence affecting the whole market growth rates.
• Battery Life Concerns: Even though better, battery life is still a huge challenge for GPS units used outdoors extensively where individuals predominantly prefer those that can stay longer in use without refilling.
• Market Saturation: The market could become saturated because there are so many different manufacturers and models of GPS systems sold today; thus making it difficult for new entrants who want to differentiate themselves from existing firms and get any meaningful share.

These forces or drivers and challenges drive the outdoor sport GPS device Market as they influence industry-level strategies, determining growth patterns.

List of Outdoor Sport GPS Device Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies outdoor sport GPS device companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the outdoor sport GPS device companies profiled in this report include-

• Apple
• Bryton
• Bushnell
• Fitbit
• Garmin
• GlobalSat Worldcom
• Goyourlife
• Polar Electro
• Samsung

Outdoor Sport GPS Device by Segment

The study includes a forecast for the global outdoor sport GPS device by type, application, end use industry, technology, and region

Outdoor Sport GPS Device Market by Type [Analysis by Value from 2018 to 2030]:

• Handheld Device
• Wearable Device

Outdoor Sport GPS Device Market by Application [Analysis by Value from 2018 to 2030]:

• Golf
• Running
• Cycling

Outdoor Sport GPS Device Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Outdoor Sport GPS Device Market

The outdoor sport GPS device market is witnessing significant progress due to technological advancements and rising consumer interest in outdoor activities plus fitness tracking.

• United States: The use of advanced multi-sport enabled GPS devices with more connectivity features is on the rise. Examples include real-time weather updates and health monitoring systems integration, which has boosted customer satisfaction as well as overall performance.
• China: China, on its part, is getting into this market with affordable GPS devices that bring with them advanced tracking capabilities while at the same time integrating into indigenous digital ecosystems. This is because it has identified a market niche for high-value products that cater to the growing appetite for outdoor sports and fitness.
• Germany: Germany is found to be leading in high-precision GPS technology characterized by recent developments that have seen the production of robust devices meant for extreme sports and outdoor scenarios. In addition, efforts are being made towards combining sophisticated navigation mechanisms with monitoring functions among others.
• India: An upsurge of economical yet dependable tracking-oriented GPS appliances that can offer long battery life can be witnessed in India. Increased demand coupled with the growing popularity of outdoor activities and physical training among people living here has also resulted in the growth of this market segment.
• Japan: Japan is currently working on developing small and highly precise navigation systems, which integrate sophisticated components like satellite communication and body monitoring. The company's main goals are accuracy and user convenience in a variety of outdoor sports.

Features of the Global Outdoor Sport GPS Device Market

Market Size Estimates: Outdoor sport GPS device market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Outdoor sport GPS device market size by type, application, and region in terms of value ($B).

Regional Analysis: Outdoor sport GPS device market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the outdoor sport GPS device market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the outdoor sport GPS device market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the outdoor sport GPS device market by type (handheld device and wearable device), application (golf, running, and cycling), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Outdoor Sport GPS Device Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Outdoor Sport GPS Device Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Outdoor Sport GPS Device Market by Type
  • 3.3.1: Handheld Device
  • 3.3.2: Wearable Device
• 3.4: Global Outdoor Sport GPS Device Market by Application
  • 3.4.1: Golf
  • 3.4.2: Running
  • 3.4.3: Cycling

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Outdoor Sport GPS Device Market by Region
• 4.2: North American Outdoor Sport GPS Device Market
  • 4.2.1: North American Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.2.2: North American Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.3: European Outdoor Sport GPS Device Market
  • 4.3.1: European Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.3.2: European Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.4: APAC Outdoor Sport GPS Device Market
  • 4.4.1: APAC Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.4.2: APAC Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.5: ROW Outdoor Sport GPS Device Market
  • 4.5.1: ROW Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.5.2: ROW Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Outdoor Sport GPS Device Market by Type
  • 6.1.2: Growth Opportunities for the Global Outdoor Sport GPS Device Market by Application
  • 6.1.3: Growth Opportunities for the Global Outdoor Sport GPS Device Market Region
• 6.2: Emerging Trends in the Global Outdoor Sport GPS Device Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Outdoor Sport GPS Device Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Outdoor Sport GPS Device Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Apple
• 7.2: Bryton
• 7.3: Bushnell
• 7.4: Fitbit
• 7.5: Garmin
• 7.6: GlobalSat WorldCom
• 7.7: Goyourlife
• 7.8: Polar Electro
• 7.9: Samsung