男性用ノーショーソックス市場レポート：2030年までの動向、予測、競合分析

男性用ノーショーソックスの動向と予測

男性用ノーショーソックスの世界市場の将来性は、オンライン市場とオフライン市場での機会により有望視されています。世界の男性用ノーショーソックス市場は、2024年から2030年にかけてCAGR 6.2％で成長すると予測されます。この市場の主な促進要因は、男性用靴の快適性と衛生に対する嗜好の高まりと、ローカットの靴を履く傾向の高まりです。

• Lucintelの予測では、タイプ別ではウールが予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、オンラインが高い成長を遂げる見込みです。
• 地域別では、APACが予測期間中に最も高い成長が見込まれます。

男性用ノーショーソックス市場の戦略的成長機会

男性用ノーショーソックス市場は、特に消費者の需要が利便性、カスタマイズ性、持続可能性へとシフトする中で、様々な成長機会をもたらしています。これらの機会は、ファッション、スポーツ、企業のウェルネス・プログラムなど多様な用途に及んでおり、ビジネスがリーチを拡大し、新たな市場を獲得するための幅広い戦略を提供しています。

• 企業のウェルネスと従業員プログラム：従業員の健康増進を目指す企業は、ウェルネス・イニシアチブの一環として、ノーショー・ソックスのような製品に注目しています。これらのソックスを従業員にプレゼントしたり、福利厚生の一環として提供することは、ブランドにとって企業市場を開拓するチャンスとなります。
• eコマースの拡大：オンラインショッピングの台頭により、eコマースプラットフォームへの進出は重要な成長機会となっています。ブランドは、デジタル・マーケットプレースを通じて世界中の消費者にリーチし、定期購入モデルやパーソナライズされた商品を活用することで、顧客エンゲージメントとリテンションを高めることができます。
• アクティブなライフスタイルの消費者をターゲットにする：健康やフィットネスを優先する男性が増える中、スポーツやアウトドア活動に特化したデザインのノーショーソックスを提供することで、この層に対応するチャンスがあります。これらのソックスは、アクティブなユーザーのために耐久性、水分コントロール、クッション性を高めています。
• カスタマイズとパーソナライズド商品：色やデザイン、ブランド名などのカスタマイズオプションを提供することで、競合市場においてブランドを差別化することができます。企業のギフトやイベント、個人使用向けにパーソナライズされたソックスを提供することで、特別感が増し、ユニークな商品を求める消費者にアピールすることができます。
• 競争力としての持続可能性：環境に優しい素材や製造方法を使用し、持続可能性を強調することで、環境意識の高い消費者を惹きつけることができます。オーガニックコットンや再生繊維のノーショウ・ソックスなど、持続可能な製品を提供することで、意識の高い消費者主義の高まりの動向を取り込むことができます。

このような成長機会は、男性用ノーショーソックス市場における企業のプレゼンス拡大の可能性を浮き彫りにしています。eコマース、企業向けウェルネスプログラム、持続可能な取り組みなど、快適性、利便性、持続可能性を求める消費者の嗜好に適応するブランドは、この進化する市場で成功する好位置につけると思われます。

男性用ノーショーソックス市場促進要因・課題

男性用ノーショーソックス市場は、様々な技術的、経済的、規制的促進要因・課題の影響を受けています。消費者の嗜好の変化、持続可能性への懸念、競合からの圧力といった要因が市場の軌道を形成している一方で、継続的な成長を確保するためにはコストや市場の飽和といった課題に対処する必要があります。

男性用ノーショーソックス市場を牽引している要因は以下の通りである：

1.健康とウェルネス意識の高まり：男性の健康志向が高まるにつれ、吸湿発散性や防臭素材など、快適性とパフォーマンスを向上させるソックスへの需要が急増しています。この動向が製品機能の革新を促し、市場拡大に寄与しています。

2.カジュアルウェアとアクティブウェアの人気の高まり：アスレジャーやカジュアルファッションが主流になるにつれ、ノーショーソックスは必要不可欠なアクセサリーと見なされるようになっています。消費者はスニーカーやローファー、カジュアルシューズに合うソックスを求め、スタイリッシュかつ機能的なデザインの需要が高まっています。

3.生地の技術進歩：吸湿発散性、抗菌性、通気性素材などの新しいテキスタイルの技術革新が、ノーショーソックスの機能性と快適性を向上させています。このような技術的進歩は全体的なユーザーエクスペリエンスを向上させ、さらなる普及を促しています。

4.eコマースの成長：オンラインショッピングの継続的な増加により、消費者は様々なノーショーソックスに簡単にアクセスできるようになった。消費者への直接販売チャネルにより、ブランドはより効率的に世界市場に参入できるようになった。

5.カスタマイズ需要：消費者がパーソナライズされた商品を求める中、カスタマイズが重要な原動力となっています。色、ロゴ、パターンなど、ユニークなソックスをデザインできるようになったことで、オーダーメイドの需要が高まっています。

男性用ノーショーソックス市場の課題は以下の通りである：

1.価格への敏感さ：高品質な靴下、特に高機能な靴下や持続可能な素材を使用した靴下は、割高になる可能性があります。価格に敏感な消費者は敬遠し、地域別は市場の可能性が制限される可能性があります。

2.市場の飽和：ノーショー・ソックス市場に参入するブランドが増加し、競争が激化しています。ブランドは混雑した市場で際立つために、革新性、品質、ニッチなターゲット別差別化する必要があります。

3.消費者教育：多くの消費者は、快適性、耐久性、ムレ対策といった高機能ノーショーソックスの利点をまだ知らないです。これらの特徴を市場に啓蒙することは依然として課題です。

男性用ノーショーソックス市場は、健康意識、eコマース、製品革新などの要因によって成長する見込みです。しかし、価格敏感性や市場の飽和といった課題により、各ブランドは競争力を維持し、進化する消費者ニーズに対応するために継続的に適応していく必要があります。

目次

第1章 エグゼクティブサマリー

第2章 世界の男性用ノーショーソックス市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018年～2023年）と予測（2024年～2030年）
• 世界の男性用ノーショーソックス市場の動向（2018年～2023年）と予測（2024年～2030年）
• 世界の男性用ノーショーソックス市場：タイプ別
  • ウール
  • 竹
  • コットン
  • その他
• 男性用ノーショーソックスの世界市場：用途別
  • オンライン
  • オフライン

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別男性用ノーショーソックスの世界市場
• 北米の男性用ノーショーソックス市場
• 欧州の男性用ノーショーソックス市場
• アジア太平洋の男性用ノーショーソックスマーケット
• その他地域の男性用ノーショーソックスマーケット

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の男性用ノーショーソックス市場におけるタイプ別成長機会
  • 用途別世界男性用ノーショーソックス市場の成長機会
  • 地域別男性用ノーショーソックス市場の成長機会
• 世界の男性用ノーショーソックス市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の男性用ノーショーソックス市場の生産能力拡大
  • 世界の男性用ノーショーソックス市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Bombas
• IDEGG
• Stance
• Under Armour
• Adidas
• Darn Tough
• Allbirds
• Mack Weldon
• The North Face
• Saucony

Men No-Show Sock Trends and Forecast

The future of the global men's no-show sock market looks promising with opportunities in the online and offline markets. The global men's no-show sock market is expected to grow with a CAGR of 6.2% from 2024 to 2030. The major drivers for this market are the increasing preference for comfort and hygiene in men's footwear and the rising trend of wearing low-cut footwear.

• Lucintel forecasts that, within the type category, wool is expected to witness the highest growth over the forecast period.
• Within the application category, online is expected to witness higher growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Men No-Show Sock Market

The men no-show sock market is being reshaped by emerging trends that reflect changes in consumer preferences for comfort, sustainability, and functionality. These trends are not only influencing the design and production of no-show socks but also redefining the competitive landscape in the market.

• Sustainability and Eco-Friendly Materials: A significant trend is the shift toward eco-friendly socks made from organic cotton, recycled materials, or biodegradable fibers. Consumers are becoming more environmentally conscious and demanding sustainable products. This trend is driving brands to innovate with greener materials, helping to attract environmentally aware buyers.
• Increased Focus on Comfort and Fit: There is a growing emphasis on comfort, with many brands focusing on designing socks that offer superior fit and cushioning. With technological advancements in textile design, no-show socks now feature arch support, seamless construction, and anti-chafing features, contributing to a better wearing experience.
• Technology-Enhanced Performance: The use of performance-enhancing technologies, such as moisture-wicking fabrics, antimicrobial treatments, and odor-control features, is becoming common in no-show socks. These innovations target active consumers and athletes who need socks that can handle long periods of physical activity without compromising comfort or hygiene.
• Customization and Personalized Options: Customization has emerged as a key trend, with consumers seeking personalized designs and colors. Many brands are offering options for custom logos, monograms, and personalized styles, catering to both individual consumers and businesses looking for unique promotional items.
• Rise of Subscription Services: Subscription services for socks have gained popularity, with customers signing up to receive regular deliveries of high-quality no-show socks in a variety of colors and patterns. This convenience model, paired with the growing desire for a more sustainable wardrobe, makes it easier for customers to maintain a fresh stock of socks.

These emerging trends highlight the dynamic nature of the men no-show sock market. As consumers demand more sustainable, comfortable, and technologically advanced products, brands must adapt to stay competitive, offering innovative solutions that meet evolving preferences in both functionality and style.

Recent Developments in the Men No-Show Sock Market

Recent developments in the men no-show sock market have been driven by consumer demand for greater functionality, comfort, and eco-friendly solutions. Innovations in materials, sustainability practices, and design have created a competitive landscape for brands looking to meet the expectations of modern, style-conscious consumers.

• Shift to Sustainable Materials: Many sock brands are now incorporating sustainable fibers, such as organic cotton, bamboo, and recycled polyester, into their no-show socks. This shift aligns with growing consumer demand for eco-conscious products and helps brands reduce their carbon footprint.
• Expansion of Product Features: Manufacturers are adding new features like arch support, padding, and moisture-wicking fabrics to enhance comfort and performance. These features are particularly appealing to consumers who wear no-show socks for extended periods, such as athletes and office workers.
• Growth in Direct-to-Consumer (DTC) Channels: The direct-to-consumer model has gained traction in the men no-show sock market. Brands are increasingly selling their products via e-commerce platforms, providing convenience, personalized services, and better customer engagement through social media.
• Collaborations and Limited-Edition Releases: High-profile collaborations between sock brands and influencers or designers are becoming common. Limited-edition releases with unique designs are attracting younger consumers who are drawn to exclusive, fashion-forward socks that reflect personal style.
• Expansion in Emerging Markets: As disposable income grows in emerging markets such as India and China, the demand for premium men's no-show socks has increased. E-commerce platforms and local retail expansion are facilitating access to these markets, creating new growth opportunities.

These developments underscore the ongoing evolution of the men no-show sock market, driven by a combination of sustainability, technological innovations, and consumer preferences for customization. The market is diversifying, with new features and distribution methods that align with modern consumer lifestyles and values.

Strategic Growth Opportunities for Men No-Show Sock Market

The men no-show sock market presents various growth opportunities, particularly as consumer demand shifts toward convenience, customization, and sustainability. These opportunities span diverse applications, including fashion, sports, and corporate wellness programs, offering a broad range of strategies for businesses to expand their reach and capture new markets.

• Corporate Wellness and Employee Programs: Companies seeking to improve employee health and wellness are turning to products like no-show socks as part of their wellness initiatives. Offering these socks to employees, either as gifts or as part of a health benefits package, presents an opportunity for brands to tap into corporate markets.
• E-Commerce Expansion: With the rise of online shopping, expanding into e-commerce platforms represents a key growth opportunity. Brands can reach a global audience through digital marketplaces, utilizing subscription models or personalized offerings to increase customer engagement and retention.
• Targeting Active Lifestyle Consumers: As more men prioritize health and fitness, there is an opportunity to cater to this demographic by offering no-show socks designed specifically for sports and outdoor activities. These socks would feature enhanced durability, moisture control, and cushioning for active users.
• Customization and Personalized Offerings: Providing customization options, such as color, design, or branding, can differentiate brands in a competitive market. Offering personalized no-show socks for corporate gifts, events, or personal use adds a layer of exclusivity and appeals to consumers seeking unique products.
• Sustainability as a Competitive Edge: Emphasizing sustainability by using eco-friendly materials and manufacturing practices can attract environmentally conscious consumers. Offering sustainable products, such as organic cotton or recycled fiber no-show socks, taps into the growing trend of conscious consumerism.

These growth opportunities highlight the potential for businesses to expand their presence in the men no-show sock market. Whether through e-commerce, corporate wellness programs, or sustainable practices, brands that adapt to consumer preferences for comfort, convenience, and sustainability will be well-positioned to thrive in this evolving market.

Men No-Show Sock Market Driver and Challenges

The men no-show sock market is influenced by a variety of technological, economic, and regulatory drivers and challenges. Factors such as evolving consumer preferences, sustainability concerns, and competitive pressures are shaping the market's trajectory, while challenges like cost and market saturation must be addressed to ensure continued growth.

The factors responsible for driving the men no-show sock market include:

1. Increasing Health and Wellness Awareness: As men become more health-conscious, demand for socks that improve comfort and performance, such as moisture-wicking and odor-resistant fabrics, has surged. This trend is driving innovation in product features, contributing to market expansion.

2. Growing Popularity of Casual and Activewear: As athleisure and casual fashion become more mainstream, no-show socks are increasingly viewed as essential accessories. Consumers seek socks that pair well with sneakers, loafers, and casual shoes, boosting demand for stylish yet functional designs.

3. Technological Advancements in Fabrics: New textile innovations, such as moisture-wicking, antimicrobial, and breathable materials, are improving the functionality and comfort of no-show socks. These technological advancements enhance the overall user experience, encouraging greater adoption.

4. E-Commerce Growth: The continued rise of online shopping has made it easier for consumers to access a wide variety of no-show socks. Direct-to-consumer sales channels are empowering brands to reach global markets more efficiently.

5. Customization Demand: As consumers seek personalized products, customization has emerged as a key driver. The ability to design unique socks, whether through color, logos, or patterns, has increased demand for tailored options.

Challenges in the men no-show sock market are:

1. Price Sensitivity: Higher-quality no-show socks, especially those with advanced features or made from sustainable materials, may come at a premium. Price-sensitive consumers may be deterred, limiting the market potential in certain regions.

2. Saturation of the Market: The growing number of brands entering the no-show sock market has resulted in increased competition. Brands must differentiate through innovation, quality, or niche targeting to stand out in a crowded market.

3. Consumer Education: Many consumers are still unaware of the benefits of high-performance no-show socks, such as comfort, durability, and moisture management. Educating the market on these features remains a challenge.

The men no-show sock market is poised for growth, driven by factors such as health awareness, e-commerce, and product innovation. However, challenges like price sensitivity and market saturation require brands to continuously adapt to stay competitive and meet evolving consumer needs.

List of Men No-Show Sock Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies men no-show sock companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the men no-show sock companies profiled in this report include-

• Bombas
• IDEGG
• Stance
• Under Armour
• Adidas
• Darn Tough
• Allbirds
• Mack Weldon
• The North Face
• Saucony

Men No-Show Sock by Segment

The study includes a forecast for the global men no-show sock by type, application, and region.

Men No-Show Sock Market by Type [Analysis by Value from 2018 to 2030]:

• Wool
• Bamboo
• Cotton
• Others

Men No-Show Sock Market by Application [Analysis by Value from 2018 to 2030]:

• Online
• Offline

Men No-Show Sock Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Men No-Show Sock Market

The men no-show sock market has experienced notable growth, driven by fashion trends, increased demand for comfort, and an emphasis on style. As consumer preferences evolve and demand for no-show socks continues to rise, key developments have emerged in regions like the United States, China, Germany, India, and Japan, where trends such as material innovation and sustainability are reshaping the market.

• United States: In the United States, the demand for men's no-show socks has grown alongside athleisure trends. Consumers are seeking socks with advanced moisture-wicking technology, breathable fabrics, and anti-odor properties. Additionally, premium brands have emerged, offering high-quality, long-lasting socks that blend functionality with style, especially in urban areas.
• China: China's rapidly expanding middle class has fueled the demand for fashion-forward men's accessories, including no-show socks. E-commerce platforms have played a significant role in distributing these products, while consumers are increasingly looking for no-show socks made from sustainable materials. The growing focus on casual and activewear is further driving sales.
• Germany: In Germany, men's no-show socks have become a key part of the daily wardrobe for both work and leisure activities. Brands have been focusing on using eco-friendly materials and offering innovative designs to attract environmentally-conscious consumers. There is also an increased preference for socks with non-slip features and moisture management technology.
• India: In India, the men's no-show sock market is in the early stages of growth, driven by the increasing adoption of Western fashion trends and the demand for comfortable, breathable socks in warmer climates. E-commerce is playing a key role in distribution, offering a wide range of options at various price points.
• Japan: Japan's emphasis on personal style and innovation has led to the popularity of men's no-show socks. Japanese consumers seek high-quality socks with advanced features such as odor control and antimicrobial properties. There is also a growing demand for no-show socks that provide additional comfort for long work hours or commuting.

Features of the Global Men No-Show Sock Market

Market Size Estimates: Men no-show sock market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Men no-show sock market size by type, application, and region in terms of value ($B).

Regional Analysis: Men no-show sock market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the men no-show sock market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the men no-show sock market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the men no-show sock market by type (wool, bamboo, cotton, and others), application (online and offline), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Men No-Show Sock Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Men No-Show Sock Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Men No-Show Sock Market by Type
  • 3.3.1: Wool
  • 3.3.2: Bamboo
  • 3.3.3: Cotton
  • 3.3.4: Others
• 3.4: Global Men No-Show Sock Market by Application
  • 3.4.1: Online
  • 3.4.2: Offline

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Men No-Show Sock Market by Region
• 4.2: North American Men No-Show Sock Market
  • 4.2.1: North American Market by Type: Wool, Bamboo, Cotton, and Others
  • 4.2.2: North American Market by Application: Online and Offline
• 4.3: European Men No-Show Sock Market
  • 4.3.1: European Market by Type: Wool, Bamboo, Cotton, and Others
  • 4.3.2: European Market by Application: Online and Offline
• 4.4: APAC Men No-Show Sock Market
  • 4.4.1: APAC Market by Type: Wool, Bamboo, Cotton, and Others
  • 4.4.2: APAC Market by Application: Online and Offline
• 4.5: ROW Men No-Show Sock Market
  • 4.5.1: ROW Market by Type: Wool, Bamboo, Cotton, and Others
  • 4.5.2: ROW Market by Application: Online and Offline

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Men No-Show Sock Market by Type
  • 6.1.2: Growth Opportunities for the Global Men No-Show Sock Market by Application
  • 6.1.3: Growth Opportunities for the Global Men No-Show Sock Market by Region
• 6.2: Emerging Trends in the Global Men No-Show Sock Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Men No-Show Sock Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Men No-Show Sock Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Bombas
• 7.2: IDEGG
• 7.3: Stance
• 7.4: Under Armour
• 7.5: Adidas
• 7.6: Darn Tough
• 7.7: Allbirds
• 7.8: Mack Weldon
• 7.9: The North Face
• 7.10: Saucony