デフォルト表紙
市場調査レポート
商品コード
1599997

白物家電市場レポート:2030年までの動向、予測、競合分析

White Good Market Report: Trends, Forecast and Competitive Analysis to 2030


出版日
発行
Lucintel
ページ情報
英文 150 Pages
納期
3営業日
カスタマイズ可能
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円

ご注意: DRM (デジタル著作権管理システム) 付PDFになります。
制限内容は、上記ライセンスの[詳細]アイコンをクリックしてご確認ください。

白物家電市場レポート:2030年までの動向、予測、競合分析
出版日: 2024年11月14日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

白物家電の動向と予測

世界の白物家電市場の将来は、住宅部門と商業部門における機会で有望視されています。世界の白物家電市場は、2024年から2030年までのCAGRが8.0%で、2030年までに推定1兆480億米ドルに達すると予想されます。この市場の主な促進要因は、eコマースサイトの人気の高まりと、コネクテッドデバイスやスマート家電に対する消費者の嗜好の高まりです。

  • Lucintelの予測では、製品タイプ別では、冷蔵庫が、便利で簡単、かつ安全な食品・食品の保存方法として消費者の間で利用が拡大しているため、予測期間中も最大セグメントであり続ける。
  • 流通チャネル別では、環境とエネルギーに配慮した家電製品に対する家庭消費者の嗜好の高まりから、住宅が引き続き大きなセグメントとなります。
  • 地域別では、急速な工業化と大手メーカーの存在により、予測期間中APACが最大地域であり続けると思われます。

白物家電市場の戦略的成長機会

白物家電市場における戦略的成長機会は、技術の進歩、消費者ニーズの進化、規制の変更によってもたらされます。これらの機会は様々な用途にまたがり、市場拡大とイノベーションの可能性を提示します。企業がどのように戦略を適応させ、市場の新たな動向やシフトを活用できるかが浮き彫りになります。

  • スマートホームの統合:白物家電とスマートホームシステムの相互接続は、大きな成長の可能性を秘めています。スマートホームの普及に伴い、これらのプラットフォームと統合する家電製品に対する需要も高まっています。モバイル機器、音声コマンド、ホームオートメーションシステムを通じて家電製品を操作できるようにすることで、使いやすさと利便性を高めることは、技術に精通した消費者をターゲットとする相互接続型ホームソリューションの成長と一致します。
  • エネルギー効率の高いソリューション:消費者と規制当局が環境に優しいソリューションに焦点を当てているため、省エネ白物家電の需要が急増しています。省エネ技術、エコ冷媒、ヒートポンプ・システムなどの革新的な製品が人気を集めています。こうした新興国開拓により、企業は環境問題に対処し、消費者の運用コスト削減を支援し、競争市場で独自のセールスポイントを打ち出すことができます。
  • カスタマイズとパーソナライゼーション:白物家電のカスタマイズとパーソナライゼーションの需要が高まっています。消費者は、調節可能なコンパートメントや装飾オプションなど、自分の好みに合わせた家電製品を求めるようになっています。カスタマイズされた機能を提供することで、顧客満足度を高め、売上を伸ばすことができ、企業は混雑した市場で製品を差別化することができます。
  • 健康と衛生機能:健康・衛生機能を備えた白物家電の市場は拡大しています。空気清浄機能、抗菌機能、除菌機能などを備えた白物家電は、健康意識の高まりや世界の健康事件を背景に、ますます需要が高まっています。こうした機能を搭載することで、企業は健康を重視する市場セグメントを開拓し、成長を促進することができます。
  • 新興市場での拡大:東南アジア、アフリカ、ラテンアメリカなどの地域は、白物家電メーカーにとって成長機会となります。可処分所得の上昇に伴い、家電製品に対する需要も増加します。これらの市場に合わせた手頃な価格で環境に優しい製品を開拓することで、顧客獲得を促進し、世界の市場浸透の動向に合わせて売上を伸ばすことができます。

このような機会は、消費者志向のスマート技術、環境に優しいイノベーション、健康に焦点を当てた機能などを包含しており、白物家電セクターを再形成しつつあります。同市場は、カスタマイズ、技術統合、地理的拡大によって大きな成長の可能性を秘めています。

白物家電市場の促進要因・課題

白物家電市場には、家電製品の市場開拓、経済要因、政府要因など、いくつかの要因や障害があります。これらの要素は、販売実績、製品の革新性、消費者の消費を左右します。より多くの機会とリスクの知識は、利害関係者にとって、現在の市場状況や、変貌しつつある業界をどのように管理すれば良いかに役立つものです。

白物家電市場を牽引する要因は以下の通りである:

  • 技術の進歩:技術の進歩は、白物家電市場の成長を決定する最も重要な変数の一つです。コネクターの改良、エネルギー効率の向上、ホームシステムへのスマートデバイスの組み込み、その他の進歩が製品の市場性を向上させています。モノの相互作用と人工知能技術の利用は、自動化だけでなく双方向性の強化を可能にし、それゆえ新しい家電製品の必要性を煽っています。この動向は市場の裾野を広げ、業界の持続的発展の必要性を助長しています。
  • スマート家電に対する消費者需要の増加:スマート家電に対する消費者の志向の高まりに伴う市場の増加は、非常にポジティブです。手軽さ、連携技術、追加機能の摂取に関連する製品が好まれます。消費者は現在、IoT、リモートコントローラー、環境を制御する複雑な家電製品への統合を備えた家電製品に慣れています。その結果、メーカーはスマートなソリューションを設計・提供するようになり、既存の市場や技術をさらに発展させています。
  • エネルギー効率と持続可能性の時代:エネルギー効率と持続可能性は、白物家電市場の大きな原動力のひとつです。消費者と規制当局の焦点は、エネルギー消費の削減と環境への悪影響の軽減を促進する製品にあります。成長の原動力となっているのは、エネルギー効率の高い機器、グリーン素材、グリーン製造といった新たな開発です。この戦略は、気候変動の脅威との戦いに積極的に関与する国が増えることによって支えられています。
  • 新興市場における可処分所得の増加:白物家電の需要は、新興市場における可処分所得の増加から支えられています。経済状況の改善と、中間層人口の増加に伴う都市化要因の増加により、消費者は新しい台所用品への渇望を抱いています。このことは、消費者のニーズに合った製品を提供することで、新興市場の大きな潜在力を掘り起こす成長機会を市場関係者に与えています。これらの地域における消費者の所得増加は、市場成長の恩恵をもたらしています。
  • 政府のインセンティブと規制:白物家電市場は、政府のインセンティブと政府の規制に左右されます。市場の開拓は、市場における省エネ、環境改善、消費者保護に関する政策の影響を受ける。エネルギー効率の高い電化製品への補助金や公害防止の強化といった政策的インセンティブは、技術革新と経済強化をさらに促進します。メーカーが成功し市場に適合するためには、規制要件を遵守する必要があります。

白物家電市場における課題は以下の通り:

  • 規制の遵守:白物家電市場の課題のひとつは、規制要件の遵守です。エネルギー効率、安全性、環境への影響に関する基準は非常に高く、メーカーはこれを遵守しなければならないです。必然的に複数の承認・認証手続きに準拠しなければならないため、メーカーは研究開発、認証など適切なリソースに注力しています。法律を無視しようとすると、企業は損失リスクに直面する可能性があり、その結果、市場での業績が悪化するだけでなく、潜在的な事業拡大も望めなくなります。
  • 高い生産コスト:白物家電市場が直面している課題のひとつは、生産コストの高さです。原材料費、人件費、技術投資コストの上昇は、利益と価格に影響を与えます。メーカーは、製品の品質と価格に妥協することなく、生産コストをコントロールする方法を見つけなければならないです。市場の継続的な成長と収益性のためには、イノベーションを起こしながらコストをコントロールし、市場における価格競争力を維持することが重要です。
  • 激しい市場競争:白物家電市場における激しい競争は、メーカーに課題を突きつけています。同じような製品を製造するプレーヤーが多すぎるため、企業は、発明価値と品質による差別化という独自のセールスポイントを打ち出さなければならないです。

白物家電市場に影響を与える主な促進要因・課題には、技術の進歩、スマート家電に対する消費者の需要、エネルギー効率、新興市場における所得の増加、規制の影響などがあります。これらの促進要因は市場の成長と技術革新に寄与する一方で、規制遵守、高い生産コスト、激しい競争といった課題にも対処しなければならないです。これらの要因を理解することは、利害関係者が進化する市場をナビゲートし、成長機会を活用する上で極めて重要です。

目次

第1章 エグゼクティブサマリー

第2章 世界の白物家電市場:市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

  • マクロ経済動向(2018~2023年)と予測(2024~2030年)
  • 世界の白物家電市場の動向(2018~2023年)と予測(2024~2030年)
  • 世界の白物家電市場、製品タイプ別
    • 冷蔵庫
    • エアコン
    • 洗濯機
    • 食器洗い機
    • 電子レンジ
    • その他
  • 世界の白物家電市場、流通チャネル別
    • スーパーマーケットとハイパーマーケット
    • 専門店
    • 小売店
    • オンラインストア
    • その他
  • 世界の白物家電市場、最終用途別
    • 住宅
    • 商用
    • その他

第4章 2018年から2030年までの地域別市場動向と予測分析

  • 地域別の世界の白物家電市場
  • 北米の白物家電市場
  • 欧州の白物家電市場
  • アジア太平洋の白物家電市場
  • その他地域の白物家電市場

第5章 競合分析

  • 製品ポートフォリオ分析
  • 運用統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略分析

  • 成長機会分析
    • 製品タイプ別の世界の白物家電市場の成長機会
    • 流通チャネル別の世界の白物家電市場の成長機会
    • 世界の白物家電市場における最終用途別の成長機会
    • 地域別の世界の白物家電市場の成長機会
  • 世界の白物家電市場の新たな動向
  • 戦略分析
    • 新製品開発
    • 世界の白物家電市場の生産能力拡大
    • 世界の白物家電市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 主要企業の企業プロファイル

  • Whirlpool
  • Johnson Controls
  • IFB Industries
  • Samsung
  • LG Electronics
  • Panasonic
  • Symphony
  • Blue Star
  • ARCELIK A.S.
  • Godrej & Boyce
目次

White Good Trends and Forecast

The future of the global white goods market looks promising with opportunities in the residential and commercial sectors. The global white goods market is expected to reach an estimated $1,048.0 billion by 2030 with a CAGR of 8.0% from 2024 to 2030. The major drivers for this market are the rising popularity of e-commerce websites and growing consumer preference for connected devices and smart home appliances.

  • Lucintel forecasts that, within the product type category, the refrigerator will remain the largest segment over the forecast period due to its growing usage among customers given to its convenient, simple, and safe method of preserving food and food products.
  • Within the distribution channel category, residential will remain a larger segment due to growing household consumer preference towards environmentally and energy-conscious appliances.
  • In terms of regions, APAC will remain the largest region over the forecast period due to rapid industrialization and the existence of major manufacturers in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the White Good Market

The new developments in white goods are complemented by advances in technology, which drive demand for smarter, environmentally friendly, and more sophisticated appliances, alongside compliance with regulations. These trends signal a more responsive design of household appliances that incorporates advanced features, energy-saving capabilities, and connectivity. Recognizing these trends is essential, as they indicate how the market is evolving and the factors shaping its direction in the coming years.

  • Integration of Smart Appliances: Smart technology integration in white goods is one of the notable advancements today. Devices connected to the Internet of Things enable users to control or monitor appliances from anywhere using their smartphones. This integration enhances user comfort and experience by offering features like tracking energy use and sending maintenance reminders. Smart appliances are also incorporated into home automation systems, allowing better utilization. This trend contributes to market growth by meeting the consumer need for more advanced and interconnected homes.
  • Energy Efficiency and Sustainability: Appliances are becoming more energy-efficient and environmentally friendly. Consumers and regulators alike expect products that reduce energy consumption and minimize carbon emissions. New products, like heat pump dryers and eco-friendly refrigerants, are emerging. Manufacturers are also adopting green production practices. This trend responds to environmental concerns and regulatory requirements, influencing consumer preferences and market offerings.
  • Personalized and Customized Products: There is a rising demand for personalized and customizable white goods. Consumers increasingly want products tailored to their needs, such as adjustable refrigerator shelves or customized appliance designs. This trend reflects the demand for products that suit specific market preferences and household characteristics. Manufacturers are responding by offering greater customization options, aiming to attract consumers and stand out in saturated markets.
  • Health and Hygiene Features: Appliances with health and hygiene-enhancing features are gaining popularity. These include air conditioners that double as air purifiers, refrigerators with antibacterial coatings, and washing machines with sterilizing cycles. These features address indoor air pollution and food hygiene concerns, appealing to health-conscious consumers. This trend has grown, particularly due to global health crises, and is shaping a large market segment.
  • Interface with Smart Home Technology: White goods are increasingly integrated with home automation technologies, catering to the demand for appliances that can be voice-controlled or incorporated into smart home systems. This aligns with the broader acceptance of smart home technology, allowing users to control various devices through voice-enabled systems like Amazon Alexa or Google Assistant. This convenience and utility boost consumer interest and expand market prospects for smart appliances.

These emerging trends are transforming the white goods industry, spurring innovation and shifting consumer expectations. Focusing on user needs, such as energy efficiency, health, and home automation, enhances product value and market appeal. These trends are expected to be interdependent, with each influencing others, ultimately benefiting the white goods market.

Recent Developments in the White Good Market

The latest trends in the white goods market illustrate the influence of technological, regulatory, and consumer shifts. These developments are reshaping the industry landscape by enhancing product features, promoting energy efficiency, and addressing sustainability concerns. Understanding these changes helps analyze the current state of the industry and its projected trajectory.

  • Advanced Smart Technology: The incorporation of advanced smart technology in white goods marks a significant step forward. Beyond IoT capabilities, these appliances can be remotely controlled, monitored, and integrated into home automation systems, utilizing features like predictive maintenance. This development meets the growing demand for smart home appliances, offering user convenience and operational efficiency. The integration of smart technology is currently driving market attractiveness by introducing next-generation home devices.
  • Enhanced Energy Efficiency: Energy efficiency is a focal point of innovation in the white goods market. New appliances are designed to meet and exceed CEN eco-design regulations, reducing operational costs and energy consumption. Technologies like heat pump dryers, inverters, and eco-dry refrigerants are becoming common. These advancements align with regulatory and consumer demands for greener products, aiming to minimize environmental impact.
  • Increased Focus on Sustainability: Sustainability is gaining significant attention in the white goods market. Manufacturers are utilizing green materials, renewable production techniques, and energy-saving technologies. This shift is driven by rising consumer awareness of environmental issues and policies focused on reducing carbon emissions. Sustainability concerns are influencing product design and market strategies in alignment with global environmental goals.
  • Customization and Personalization: The trend towards customization and personalization is growing in the white goods industry. Consumers increasingly desire products that cater to their specific preferences, such as adjustable compartments in refrigerators. This reflects a demand for user-friendly, personalized products that enhance customer experience and competitiveness in non-branded markets.
  • Health and Hygiene Innovations: Health and hygiene-related innovations are becoming more prominent in white goods. Appliances now feature advanced air filtration, antibacterial materials, and sanitizing functions. This development is driven by consumer health consciousness and global health concerns, supporting product sales and marketing strategies.

Recent developments are influencing the white goods market by modifying product features, shaping consumer preferences, and driving market evolution. Key factors include technological advancements, energy efficiency, environmental consciousness, personalization, and health considerations. These innovations will continue to support market growth and shape the future of white goods.

Strategic Growth Opportunities for White Good Market

Strategic growth opportunities in the white goods market are driven by technological advancements, evolving consumer needs, and regulatory changes. These opportunities span various applications, presenting the potential for market expansion and innovation. They highlight how companies can adapt strategies to capitalize on emerging trends and shifts in the market.

  • Smart Home Integration: The interconnectivity of white goods with smart home systems offers substantial growth potential. As smart homes gain popularity, demand for appliances that integrate with these platforms is also rising. Enhancing usability and convenience by allowing appliances to be operated through mobile devices, voice commands, or home automation systems aligns with the growth of interconnected home solutions, targeting tech-savvy consumers.
  • Energy-Efficient Solutions: The demand for energy-saving white goods is growing rapidly, driven by consumers' and regulators' focus on eco-friendly solutions. Innovations in energy-saving technologies, eco-refrigerants, and heat pump systems are gaining traction. These developments allow companies to address environmental concerns, help consumers reduce operational costs, and create unique selling points in a competitive market.
  • Customization and Personalization: The demand for customized and personalized white goods is on the rise. Consumers increasingly seek appliances tailored to their preferences, such as adjustable compartments or decor options. Offering customized features enhances customer satisfaction and can boost sales, allowing businesses to differentiate their products in a crowded market.
  • Health and Hygiene Features: The market for white goods with health and hygiene features is expanding. Appliances with air purification, antibacterial properties, and sanitizing functions are increasingly in demand, driven by rising health consciousness and global health incidents. Incorporating these features can help businesses tap into health-focused market segments and foster growth.
  • Expanding in Emerging Markets: Regions such as Southeast Asia, Africa, and Latin America present growth opportunities for white goods manufacturers. As disposable incomes rise, demand for appliances increases. Developing affordable, eco-friendly products tailored to these markets can drive customer acquisition and boost sales, aligning with global market penetration trends.

These opportunities-encompassing consumer-oriented smart technology, environmentally friendly innovations, and health-focused features-are reshaping the white goods sector. The market offers significant growth potential driven by customization, technological integration, and geographical expansion.

White Good Market Driver and Challenges

The scope of the white goods market has several factors and obstacles such as the development of appliances, economic factors, and governmental factors. These elements determine the sales performance, the innovation of the products as well as the consumer's consumption. Knowledge of more of the opportunities and risks is helpful to the stakeholders concerning the present market conditions and how to manage the transforming industry for good.

The factors responsible for driving the white goods market include:

  • Technological Advancements: Technological advancement is one of the most significant variables that determine the growth of the white goods market. Improved connectors, increased energy efficiency, incorporation of smart devices into the home system, and other advancements are improving the marketability of products. The usage of Inter of Things and Artificial Intelligence technology enables enhanced interactivity as well as automation, hence inciting the need for new appliances. This trend is broadening the market base and fostering the need for persistent advancement of the industry.
  • Increasing Consumer Demand for Smart Appliances: The increase in the market consistent with the growth of consumer inclination towards smart appliances is quite positive. Products that are associated with the intake of ease, linked technologies, and additional features are preferable. Consumers are now used to appliances with IoT, remote controllers, and integration into complex appliances controlling the environment. This in turn makes manufacturers design and provide smart solutions further developing the existing markets and technologies.
  • Time for Energy Efficiency and Sustainability: Energy efficiency and sustainability are among the major driving forces for the white goods market. The focus of consumers and regulators is on the products that promote less energy consumption and lesser harm to the environment. The growth is motivated by new developments such as energy-efficient devices, green materials, and green manufacturing. This strategy is supported by more countries becoming actively involved in fighting the threat of climate change.
  • Growing Disposable Incomes in Emerging Markets: Demand for white goods is getting support from the increase in disposable incomes in emerging markets. Due to improving economic conditions and increasing urbanization factors pegged to the increase in the middle-class population consumers have a thirst for new kitchen supplies. This presents growth opportunities for the market players to tap into the vast potential of these emerging markets by providing products that are appropriate for their needs. The rise in consumers' income in these areas has been a benefactor of the growth of the market.
  • Government Incentives and Regulations: The white goods market is dependent on government incentives and government regulations. The development of a market is influenced by the policies on energy saving, environmental improvement, and consumer protection in the market. Some policy incentives such as subsidization of energy-efficient appliances and increased pollution control further fuel innovation and economic enhancement. Manufacturers need to adhere to regulatory requirements to be successful and comply with the market.

Challenges in the white goods market are:

  • Regulatory Compliance: One of the challenges for the white goods market is adherence to regulatory requirements. Standards on energy efficiency, safety, and environmental impact are very high and manufacturers must comply. Since they inevitably have to comply with several approval and certification procedures, these manufacturers focus on the appropriate resources such as research, development, and certification. The firms can face risks of loss when they try to disregard the law resulting in poor performance in the market as well as potential expansion.
  • High Production Costs: One of the challenges facing the white goods market is high production costs. The increase in costs of raw materials, labor, and technology investments can affect profits and prices. It is a must that the manufacturers find ways of controlling production costs without compromising the quality and price of the product. It is important to control the cost while innovating and remain competitive on prices in the market for continued growth and profitability of the market.
  • Intense Market Competition: Intense competition in the white goods market poses a challenge to the manufacturers. With too many players in the game producing similar products companies have to come up with unique selling points which is differentiation through invention value and quality.

The major drivers and challenges impacting the white goods market include technological advancements, consumer demand for smart appliances, energy efficiency, rising incomes in emerging markets, and regulatory influences. While these drivers contribute to market growth and innovation, challenges such as regulatory compliance, high production costs, and intense competition must be addressed. Understanding these factors is crucial for stakeholders to navigate the evolving market and capitalize on growth opportunities.

List of White Good Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies white good companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the white good companies profiled in this report include-

  • Whirlpool
  • Johnson Controls
  • IFB Industries
  • Samsung
  • LG Electronics
  • Panasonic
  • Symphony
  • Blue Star
  • ARCELIK A.S.
  • Godrej & Boyce

White Good by Segment

The study includes a forecast for the global white good by product type, distribution channel, end use, and region.

White Good Market by Product Type [Analysis by Value from 2018 to 2030]:

  • Refrigerator
  • Air Conditioner
  • Washing Machine
  • Dishwasher
  • Microwave Oven
  • Others

White Good Market by Distribution Channel [Analysis by Value from 2018 to 2030]:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Retail Stores
  • Online Stores
  • Others

White Good Market by End Use [Analysis by Value from 2018 to 2030]:

  • Residential
  • Commercial
  • Others

White Good Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the White Good Market

Strong competition prompted the participants of the white goods market to import the dormant sector out of the woods: the dotted lines indicate white goods and the markets where whites were developed. In the United States, China, Germany, India, and Japan, such financial factors as energy savings, use of innovative technologies, and environmental aspects become the focus. Nevertheless, such a position, at least shortly, remains possible due to recoverable insurance. New reports provide a clear idea about the structure of the white goods industry and what causes the change in it in the market of these regions.

  • United States: When it comes to the white goods market, the United States is advancing rapidly in all types of smart applications and energy conservation as well. There is a trend among major appliance manufacturers to include Internet of Things (IoT) capabilities within their products which can then be controlled and monitored via mobile applications. Also, one can see that the eco-friendly models are capturing the markets because of the appreciation of the people and the laws which aim at reducing carbon emissions. At the same time, informed shoppers are seeking equipment that has additional options for voice control, leading to notifications and alerts for maintenance. These very trends are not only increasing the user's comfort but also assisting in energy saving.
  • China: In China, the white goods market is changing with rapid speed through technological progress and energy efficiency improvement. The Chinese market is embracing smart home appliances allowing remote connectivity with the Central Control of Home Systems. Emphasis is placed by domestic producers on crafting appliances whose operations are automatically conducted by artificial intelligence and whose energy conservation features are the most advanced. Urban centers are observing a shift in consumers to high-priced pero appliances that are environmentally safe. Innovative Chinese policies encouraging energy efficiency and green development are also catalysts for more market growth and innovation.
  • Germany: The main consideration of the German white goods market rests on its energy efficiency and sustainability. German consumers focus on energy-efficient appliances. Developments include an array of new products like pump dryers and appliances with an energy label market in which energy-saving refrigeration technology is dependent on the EU's policy. Manufacturers are also focusing on eco-friendly production techniques and materials. A high level of consciousness about the environmental effects puts the population in Germany in demand for green technologies and green products.
  • India: In India, there is an expansion to the white goods market due to the increasing household income levels and urbanization. There is an encouraging trend toward the use of energy-efficient appliances due to consciousness of energy use and cost operations. There is a movement towards the release of affordable smart home appliances specifically designed for Indian consumers. Local manufacturers are developing products that meet the needs of the population such as water-saving washing machines and small fridges as addressed by the Indian consumers. The market extension is also being boosted by the subsidy scheme and government policies on energy-saving appliances.
  • Japan: The country's white goods market is characterized by constant innovations and advanced technologies. A distinctive feature of Japanese consumers is the attractiveness of ultra-efficient and smart home-connected appliances. Recent developments include the next-generation range of air conditioners equipped with air purifiers and refrigerators featuring artificial intelligence-driven inventory management. However, certain factors such as product energy efficiency and green manufacturing are given particular attention as well. They enhance the quality of their products and increase the performance and so, the demand for technological advancement invites more ideas in the Japanese market.

Features of the Global White Good Market

Market Size Estimates: White good market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: White good market size by product type, distribution channel, end use, and region in terms of value ($B).

Regional Analysis: White good market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, distribution channels, end uses, and regions for the white good market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the white good market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the white good market by product type (refrigerator, air conditioner, washing machine, dishwasher, microwave oven, and others), distribution channel (supermarkets and hypermarkets, specialty stores, retail stores, online stores, and others), end use (residential, commercial, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global White Good Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global White Good Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global White Good Market by Product Type
    • 3.3.1: Refrigerator
    • 3.3.2: Air Conditioner
    • 3.3.3: Washing Machine
    • 3.3.4: Dishwasher
    • 3.3.5: Microwave Oven
    • 3.3.6: Others
  • 3.4: Global White Good Market by Distribution Channel
    • 3.4.1: Supermarkets and Hypermarkets
    • 3.4.2: Specialty Stores
    • 3.4.3: Retail Stores
    • 3.4.4: Online Stores
    • 3.4.5: Others
  • 3.5: Global White Good Market by End Use
    • 3.5.1: Residential
    • 3.5.2: Commercial
    • 3.5.3: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global White Good Market by Region
  • 4.2: North American White Good Market
    • 4.2.1: North American Market by Product Type: Refrigerator, Air Conditioner, Washing Machine, Dishwasher, Microwave Oven, and Others
    • 4.2.2: North American Market by End Use: Residential, Commercial, and Others
  • 4.3: European White Good Market
    • 4.3.1: European Market by Product Type: Refrigerator, Air Conditioner, Washing Machine, Dishwasher, Microwave Oven, and Others
    • 4.3.2: European Market by End Use: Residential, Commercial, and Others
  • 4.4: APAC White Good Market
    • 4.4.1: APAC Market by Product Type: Refrigerator, Air Conditioner, Washing Machine, Dishwasher, Microwave Oven, and Others
    • 4.4.2: APAC Market by End Use: Residential, Commercial, and Others
  • 4.5: ROW White Good Market
    • 4.5.1: ROW Market by Product Type: Refrigerator, Air Conditioner, Washing Machine, Dishwasher, Microwave Oven, and Others
    • 4.5.2: ROW Market by End Use: Residential, Commercial, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global White Good Market by Product Type
    • 6.1.2: Growth Opportunities for the Global White Good Market by Distribution Channel
    • 6.1.3: Growth Opportunities for the Global White Good Market by End Use
    • 6.1.4: Growth Opportunities for the Global White Good Market by Region
  • 6.2: Emerging Trends in the Global White Good Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global White Good Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global White Good Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Whirlpool
  • 7.2: Johnson Controls
  • 7.3: IFB Industries
  • 7.4: Samsung
  • 7.5: LG Electronics
  • 7.6: Panasonic
  • 7.7: Symphony
  • 7.8: Blue Star
  • 7.9: ARCELIK A.S.
  • 7.10: Godrej & Boyce