スポーツウェア市場レポート：2030年までの動向、予測、競合分析

スポーツウェアの動向と予測

世界のスポーツウェア市場は、2024年から2030年までのCAGRが5.6％で、2030年には推定2,676億米ドルに達すると予想されます。この市場の主な促進要因は、女性のスポーツ参加の増加、健康志向の高まり、スマートスポーツウェアの普及です。世界のスポーツウェア市場の将来は、アパレル市場とフットウェア＆アクセサリー市場に機会があり、有望視されています。

• Lucintelの予測では、エンドユースカテゴリーでは、様々なアウトドア活動に従事する男性の増加により、男性が予測期間中に最も高い成長を遂げる見込みです。
• 製品カテゴリーでは、アパレルとフットウェアが高い成長を遂げると予想されます。
• 地域別では、北米が予測期間中最大の地域であり続けると思われます。

スポーツウェア市場の戦略的成長機会

スポーツウェアは成長市場であり、いくつかの機会があります。消費者がハイテク対応製品や環境に優しい製品を好むようになり、パーソナライズされた選択肢が消費者の人気を集めています。こうした機会には、新しい市場セグメントへの参入、進歩するテクノロジーの活用、消費者の価値観の変化への対応などがあります。要するに、このような機会を活用することで、成長を通じて事業の存続を確保し、競合優位性を維持することができます。

• 新興市場への進出：アジア・アフリカ諸国をはじめとする新興市場は、スポーツウェア企業にとって大きなチャンスです。その背景には、所得水準の向上と健康志向の高まりがあり、これらの地域ではフィットネス・ライフスタイルが定着し、スポーツウェアの需要が高まっています。新興市場への進出は、企業が新たな顧客を獲得し、収益源を多様化できることを意味します。製品を現地の嗜好に合わせ、それぞれの国に特化したマーケティング戦略に投資することで、ブランドの存在感を高め、より多くの販売量を獲得することができます。
• スマート・スポーツウェアの開発：フィットネストラッカーやパフォーマンス・モニタリング・センサーなど、スポーツにおけるハイテクを取り入れたウェアには、数多くの可能性があります。というのも、今日の個人は、フィットネス状態に関して自分の身体がどのように動いているかを説明するアイテムを求めているからです。ひとつには、特定のブランドを競合他社と差別化し、技術に基づいた製品を好んで使う顧客を引きつけることができます。また、ソフトウェア・サプライヤーや革新的な生産方法とのコラボレーションも可能になります。
• 持続可能な実践の重視：エコで環境に優しい製品への需要が顧客の間で高まっています。その結果、リサイクル素材を採用し、廃棄物レベルを抑制し、倫理的な製造プロセスを採用するブランドは、この市場を獲得することができます。持続可能性を企業の重点課題とすることで、環境意識の高いバイヤーを惹きつけ、顧客吸引力と法規制遵守の面でブランドの発展が促進されます。また、材料科学や生産技術への新たなアプローチも必要となります。
• 消費者直接販売（DTC）の成長：eコマースとデジタル・プラットフォームの成長により、ブランドが消費者に直接販売するチャネルを確立する機会が生まれました。これにより、ブランド・アイデンティティ、顧客満足度基準、データ・アクセシビリティの管理レベルが向上します。DTC販売は、顧客の関与を高め、第三者流通業者への依存を減らし、収益性を高める。さらに、このようなアプローチにより、企業はカスタマイズされた広告キャンペーンを実現し、物流オペレーションを改善することができます。
• アスレジャーとライフスタイル製品の拡大：現在のファッション動向のひとつに、カジュアルウェアとスポーツウェアの融合があり、その結果、アスレジャーウェアのカテゴリーが生まれました。この分野に参入することで、企業はライフスタイル消費者に特化しながら、より広い市場リーチを獲得することができます。アスレジャー・ウェア部門を拡大することで、これらの企業は、製造時に使用されるデザインや素材の面でスポーツウェアの革新を促します。さらに、このようなシフトは、非スポーツ選手のバイヤーを引き付けるため、有利なカジュアル衣料市場への参入に役立ちます。

スポーツウェア市場の機会は、技術統合と持続可能な実践に焦点を当てながら、消費者の需要が高まるにつれて拡大していくと思われます。こうした機会を活用することで、企業は顧客と効果的に関わりながら、継続的なロイヤリティを確保しつつ、その地位を確固たるものにすることができます。

スポーツウェア市場の促進要因・課題

スポーツウェア市場は、その成長軌道を形成する様々な促進要因・課題の影響を受けています。技術の進歩、消費者の嗜好の変化、経済変動要因、規制などが、この市場の形成に重要な役割を果たしています。これらの促進要因と課題を理解することは、ブランドが競合情勢を乗り切り、潜在的な障害に対処しながらチャンスを生かす上で極めて重要です。

スポーツウェア市場を牽引する要因には以下が含まれる：

• 技術の進歩：スマート素材やウェアラブル技術などの技術革新は、スポーツウェア市場の主な促進要因です。材料科学、性能追跡、デジタル統合の進歩は、製品の機能性と消費者の関与を高める。ブランドは、技術的進歩を利用して自社製品を他社と差別化し、技術に精通した消費者を引きつけることができます。
• 健康とフィットネスに対する意識の高まり：健康意識の高まりとフィットネス動向は、スポーツウェアの需要を促進します。消費者は、総合的な健康目標をサポートすると同時に、アクティブなライフスタイルの選択に対応する高品質のウェアを求めています。スポーツウェア市場は、健康増進への関心の高まりにより、最も儲かる分野の1つとなっており、この業界で事業を展開する企業は、潜在顧客からの増大する需要を満たすことを目的とした技術革新へと駆り立てられています。
• eコマースと消費者直販チャネルの拡大：eコマースと消費者直販（DTC）チャネルの台頭は、スポーツウェア市場を一変させる。オンライン・プラットフォームを通じて、ブランドは顧客に直接アプローチし、国境を越えたショッピングをより容易にします。この方法はブランドの認知度を高め、オンラインで販売される商品と顧客が接する機会を増やし、パーソナライズされたマーケティング活動やデータ集計の改善による売上増につながります。
• 持続可能性への注目の高まり：持続可能で環境に優しい製品を求める消費者の需要により、スポーツウェア・ブランドはより環境に配慮した取り組みを行うようになります。これには、リサイクル素材の使用、廃棄物の削減、倫理的な生産プロセスの導入などが含まれます。この戦略を採用するブランドは、競合他社よりも環境に関心の高い顧客を獲得できる可能性が高く、それによって成長とイノベーションを促進しながら、好評を博し、規制基準を遵守することができます。
• 製品デザインと機能性の革新：デザインと機能性における絶え間ない革新は、スポーツウェア市場における重要な促進要因です。各ブランドは研究開発に投資し、パフォーマンス、快適性、スタイルを向上させる製品を生み出しています。これにより、多くの企業が顧客に認知されることが可能になります。なぜなら、新製品は常に注目を集め、他者が最高と認識するものに個人を引きつけるオリジナリティを生み出すからであり、その結果、一方ではスポーツウェアの成長余地を拡大し、他方では顧客ロイヤルティを育むことになります。

スポーツウェア市場における課題は以下の通り：

• 激しい市場競争：スポーツウェア市場は競争が激しく、数多くのブランドが市場シェアを争っています。既存プレーヤーと新規参入プレーヤーの両方による競合は、製品の差別化と市場での地位の維持に課題をもたらしています。各ブランドが市場でしのぎを削る中、企業は常に競合他社に差をつける特別なものを生み出し、消費者の目に留まり続けることでロイヤリティを維持するしかないです。
• サプライチェーンの混乱：原材料の不足や物流の課題など、サプライチェーンの混乱はスポーツウェア市場に影響を与えます。このような問題は、遅滞、コスト増、消費者の需要に応えることの困難につながる可能性があります。
• 規制とコンプライアンス問題：スポーツウェア・ブランドは、環境規制や労働法などの規制やコンプライアンス問題で困難に直面します。倫理的な生産への投資を必要とする持続可能な実践は、これらの規制を遵守するための運営コストの増加につながります。規制遵守は、生産手順やビジネス慣行の変更を必要とする、コストのかかる複雑なプロセスです。企業が注意を怠れば、持続可能な製品に対する消費者の要求に応えようとする一方で、法的問題に遭遇する可能性があります。

スポーツウェア市場の成長と開拓は、様々な要因や課題の影響を受けています。市場は、技術の進歩、健康意識、eコマースの発展、持続可能性への取り組み、製品の革新によって牽引されています。その一方で、厳しい競合、サプライチェーンの中断、規制要件など、重大な問題にも直面しています。ブランドは、スポーツウェア市場が進化する中で、潜在的な脅威に対処しながら競争力を維持し、チャンスを生かしたいのであれば、こうした力学を効果的に操る必要があります。

目次

第1章 エグゼクティブサマリー

第2章 世界のスポーツウェア市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界のスポーツウェア市場の動向（2018～2023年）と予測（2024～2030年）
• 製品別：世界のスポーツウェア市場
  • 衣服
  • フットウェア＆アクセサリー
• アクティビティタイプ別：世界のスポーツウェア市場
  • 水泳
  • ジム
  • ヨガ
  • スポーツ
• 流通チャネル別世界のスポーツウェア市場
  • オンライン
  • オフライン
• 最終用途別：世界のスポーツウェア市場
  • 男性
  • 女性
  • 子供

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別：世界のスポーツウェア市場
• 北米のスポーツウェア市場
• 欧州のスポーツウェア市場
• アジア太平洋地域のスポーツウェア市場
• その他地域のスポーツウェア市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 製品別：世界のスポーツウェア市場の成長機会
  • アクティビティタイプ別：世界のスポーツウェア市場の成長機会
  • 流通チャネル別：世界のスポーツウェア市場の成長機会
  • 最終用途別：世界のスポーツウェア市場の成長機会
  • 地域別：世界のスポーツウェア市場の成長機会
• 世界のスポーツウェア市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のスポーツウェア市場の生産能力拡大
  • 世界のスポーツウェア市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Puma
• Umbro
• Adidas
• Nike
• Columbia Sportswear Company
• Under Armour
• Anta Sports Products Limited
• Lululemon Athletica
• Fila
• Li Ning Company

Sportswear Trends and Forecast

The future of the global sportswear market looks promising with opportunities in the apparel and footwear & accessory markets. The global sportswear market is expected to reach an estimated $267.6 billion by 2030 with a CAGR of 5.6% from 2024 to 2030. The major drivers for this market are an increase in the participation of women in sports, growing health consciousness, and the proliferation of smart sportswear.

• Lucintel forecasts that, within the end-use category, men are expected to witness the highest growth over the forecast period due to the growing number of men involved in various outdoor activities.
• Within the product category, apparel and footwear are expected to witness higher growth.
• In terms of regions, North America will remain the largest region over the forecast period.

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Emerging Trends in the Sportswear Market

Several emerging trends define today's sportswear market, bringing forth shifts in consumer behavior, technological advances, as well as environmental concerns. These include the rise of sustainable practices, dynamic use of technology, growth of athleisure, direct-to-consumer models, and personalization of products. Each trend signifies how sportswear brands are evolving industry standards while meeting changing customer preferences.

• Eco-Friendly Products and Sustainability: The sportswear industry is placing greater emphasis on sustainability, with companies turning to the use of eco-friendly materials and methods. They are using recycled fibers, minimizing waste, and embracing sustainable production processes. This change has been driven by increasing demand from consumers for products that are more environmentally responsible, as well as stricter regulations on sustainability. Sustainable practices enable brands to reduce their ecological impact, attract eco-conscious customers, and comply with regulatory requirements. Additionally, this encourages innovation in material science and manufacturing techniques, setting new industry benchmarks.
• Smart Apparel Integration and Technology Adoption: Sporting gear is being revolutionized through technological advancements, with smart fabrics being introduced in the market alongside wearable technology. For instance, products that monitor health parameters, track performance, or enhance user experience are becoming popular among people. Consequently, sensors and connectivity features have now become a part of clothing made by many brands, thus making them data-driven. By providing users with real-time feedback on their progress, it becomes possible to improve training sessions aimed at increasing performance levels. Moreover, technological integration differentiates various brands in this competitive field, thereby adding value while connecting with customers during purchase.
• DTC Models Growth: The sports apparel sector is shifting towards direct-to-consumer models, which completely redefine this market. Brands are using e-commerce platforms as a means to reach end-users without the need for intermediary channels of distribution like traditional retail outlets; hence, they can control their brand initiatives better, including consumer interaction and data collection. Stronger customer relations can be built through direct-to-consumer models since they lessen reliance on third-party retailers who sell their stock, which in turn leads to increased profit margins according to granular analysis of recent financial statements of different multinational companies' annual reports, for example, Apple Inc. and Microsoft Corporation. Moreover, advertising customization is achievable, simplifying shopping.
• Athleisure and Lifestyle Integration Expansion: The in-demand athleisure fashion trend combines sportswear with casual wear. Sports brands such as Nike are manufacturing products that seamlessly shift from the gym to everyday life. This is part of a broader movement towards incorporating exercise into daily routines and valuing comfort and style over formality. By enhancing the adaptability of sportswear, athleisure makes it more appealing to a wider range of customers, thereby increasing its market demand. In addition, this drives design innovation and material development to meet customers' desires for a lifestyle.
• Personalization and Customization: Brands are now offering personalized options in their sportswear ranges because personalization has become an important trend in the industry. Customers can choose fabrics, colors, or style preferences to make such items match their individual tastes. Moreover, these improvements are supported by advancements in digital technology and new manufacturing methods. A feeling of satisfaction among customers is increased through customization, which results in a product tailored to them unlike any other similar products available, thus promoting loyalty. Secondly, this assists marketers in understanding consumer behavior while improving promotional techniques and designing better products using collected information.

Expansion and personalization represent some emerging trends that are reshaping the sportswear industry. These shifts reflect changes in customer tastes as well as technological advancements that drive innovations and growth rates within organizations. Therefore, embracing these trends keeps companies competitive while meeting customer expectations and managing environmental impacts associated with regulatory requirements, hence influencing future operations within sports outfit markets worldwide.

Recent Developments in the Sportswear Market

The sports market is undergoing transformation due to innovative technological approaches, shifting customer tastes, and greater attention to ecological responsibility. Key developments are reshaping product design techniques, distribution channels, and consumer interactions of brands involved in sportswear production. Such changes contribute to improved functionality and attractiveness of sportswear as a whole while ensuring compliance with larger concerns in healthcare, eco-friendliness, and environmental responsibility. In this regard, it can be said that these changes indicate how sportswear is adjusting to new demands and opportunities.

• Advances in Sustainable Materials: A rise in demand for sustainability has resulted in significant advancements in ecological friendly materials applied in sportswear. Increasingly, more companies are using recycled fabrics, organic cotton, or biodegradable materials as a way of reducing their carbon footprint. Adidas and Nike, for instance, have introduced lines made from ocean plastics that were recycled and produced sustainably. Companies are responding to mounting pressure from consumers demanding more environmentally responsible products while facing tougher regulations on sustainability. These advancements enable brands to meet regulatory requirements, improving their market perception and attracting eco-conscious customers, while driving material technology innovations that lead to more sustainable sportswear.
• Integration of Smart Technology: Sportswear has been revolutionized by smart technology, which encompasses performance tracking sensors, fabrics that regulate temperature, and other health monitoring features. Sensors embedded into clothing, as well as wearables, help track metrics such as body temperature and heart rates. Under Armour, for instance, has collaborated with Fitbit to integrate such technologies into its products. Users' clothes become smarter, enabling them to understand their performance through receiving real-time feedback on progress made concerning performance improvements, thereby enhancing the overall performance of sports gear and personalizing it for tech-savvy users.
• Growth of Direct-to-Consumer (DTC) Channels: The rise of e-commerce has expedited growth in direct-to-consumer sales channels. Online platforms are utilized by sportswear brands to reach consumers directly without involving traditional intermediaries of retailing. For example, brands including Gymshark and Lululemon have established a strong online presence. These customer relationship channels provide brands with more control over their interactions with customers, reduce reliance on third-party retailers, and offer valuable consumer data. This approach leads to improved brand loyalty while facilitating a more targeted marketing strategy.
• Expansion of Athleisure: The popularity of athleisure, which blends athletic and casual wear, continues to grow. Sportswear manufacturers are designing multi-functional products that can be worn during workouts and while doing other activities. This trend is exemplified by companies such as Lululemon and Athleta, which dominate this market segment. Moreover, it extends the market for sportswear beyond athletes to a wider audience, drawing on the necessity for designs that are both stylish and functional, while encouraging innovation in material development.
• Personalized and Customizable Products: Personalization and customization have become significant trends in the sportswear market. Customers can now color their own shoes or print their preferred logos on them or any other texts, making them uniquely theirs. Nike and Converse allow their clients to design unique outfits using their websites, while some others offer custom-made clothing. The customer experience is improved through making customized products since customers are given special attention, hence better engagement with them, enhancing satisfaction levels for each individual buyer. This also provides information about consumer preferences and general trends useful in future production planning processes, thereby enhancing product personalization strategies at large.

The game wear market has been radically changed through the adoption of sustainable materials, smart technology integration, growth in direct-to-consumer operations, expansion of athleisure wear, and increased personalization. These changes reflect current general customer preferences and technological developments that drive innovation and growth. As the market matures further, these events will shape brand strategies and product assortments while defining the future of sportswear.

Strategic Growth Opportunities for Sportswear Market

Sportswear is a growing market with several opportunities available. Personalized options have become more popular with consumers as they gravitate toward tech-enabled and environmentally friendly products, whereby brands can use this space to exploit new trends or markets. Some of these opportunities include entering new market segments, taking advantage of advancing technology, and aligning with the changing values of consumers. In essence, tapping into such opportunities ensures business survival through growth and retaining a competitive advantage.

• Expansion into Emerging Markets: Asian and African countries, among other emerging markets, provide great opportunities for sportswear companies. This is due to increases in income levels and rising health consciousness, leading to fitness lifestyles and demand for sportswear in these areas. Penetration into emerging markets means that firms will be able to gain new customers, thus diversifying their revenue streams. Adapting products to suit local tastes and investing in marketing strategies specific to each country can improve brand presence and attract larger sales volumes.
• Development of Smart Sportswear: Numerous possibilities are presented by tech-infused clothing in sports, such as fitness trackers and performance monitoring sensors. This is because individuals today want items that explain how their bodies operate concerning their fitness state. For one thing, it differentiates a particular brand from its competitors, attracting customers who prefer using technologically based products. It also allows for collaboration with software suppliers or innovative production methods.
• Emphasis on Sustainable Practices: The demand for eco-friendly and green products is increasing among customers. Consequently, brands that employ recycled materials, curb waste levels, and embrace ethical manufacturing processes can seize this market. Making sustainability a corporate focus fosters brand development in terms of customer attraction and regulatory compliance, attracting environmentally aware buyers. It also requires new approaches to material science and production technology.
• Growth of Direct-to-Consumer (DTC) Sales: The growth of e-commerce and digital platforms has created opportunities for brands to establish direct-to-consumer channels. This enhances the level of control over brand identity, client satisfaction standards, and data accessibility. DTC sales contribute to higher customer involvement, less dependence on third-party distributors, and increased profitability. Additionally, such an approach enables businesses to realize customized advertising campaigns coupled with improved logistics operations.
• Expansion of Athleisure and Lifestyle Products: One of the current fashion trends is blending casual garments with sport attire, resulting in the athleisure wear category. By entering this segment, companies can achieve wider market reach while addressing lifestyle consumers specifically. By expanding athleisure wear sections, these firms encourage sports clothing innovations in terms of designs and materials used during manufacturing. Moreover, such a shift helps them tap into the lucrative casual clothing market as they attract non-athletic buyers.

Sportswear market opportunities will expand as consumer demands grow while focusing on tech integration and sustainable practices. By leveraging these opportunities, businesses can solidify their positions while engaging with customers effectively to ensure ongoing loyalty.

Sportswear Market Driver and Challenges

The sportswear market is influenced by various drivers and challenges that shape its growth trajectory. Technological advancements, changing consumer tastes, economic variables, and regulations play a significant role in shaping this market. Understanding these drivers and challenges is crucial for brands to navigate the competitive landscape and capitalize on opportunities while addressing potential obstacles.

The factors responsible for driving the sportswear market include:

• Technological Advancements: Innovations in technology, such as smart fabrics and wearable tech, are major drivers in the sportswear market. Advances in material science, performance tracking, and digital integration enhance product functionality and consumer engagement. Brands can use technological advancements to differentiate their products from others to attract tech-savvy consumers who will drive sales through increased capabilities and higher performance metrics.
• Growing Health and Fitness Awareness: Increased health consciousness and fitness trends drive demand for sportswear. Consumers seek high-quality clothing items that accommodate their active lifestyle choices while supporting their overall health objectives. The sportswear market has become one of the most lucrative sectors due to the growing interest in health promotion, which drives companies operating within this industry towards innovation aimed at satisfying an increasing number of demands from potential customers.
• Expansion of E-Commerce and Direct-to-Consumer Channels: The rise of e-commerce and direct-to-consumer (DTC) sales channels transforms the sportswear market. Through online platforms, brands reach out directly to customers, making shopping across borders much easier. This method enhances brand visibility, creating more opportunities for customer interactions with products sold online, leading to increased sales through personalized marketing endeavors and improved data aggregation.
• Increased Focus on Sustainability: Consumer demand for sustainable and eco-friendly products drives sportswear brands to adopt greener practices. This includes using recycled materials, reducing waste, and implementing ethical production processes. Brands that embrace this strategy stand a better chance of attracting clients who are more concerned about the environment than their competitors, thereby driving growth and innovation while achieving positive reputations and adhering to regulatory standards.
• Innovation in Product Design and Functionality: Continuous innovation in design and functionality is a key driver in the sportswear market. Brands invest in research and development to create products that enhance performance, comfort, and style. This makes it possible for many companies to be recognized by customers since new products will always attract attention, creating originality that draws individuals to what others perceive as the best, thereby expanding the space available for sportswear growth on one hand while fostering customer loyalty on the other hand.

Challenges in the sportswear market include:

• Intense Market Competition: The sportswear market is highly competitive, with numerous brands vying for market share. Competition from both established players and new entrants creates challenges in differentiating products and maintaining market position. With every brand fighting for its place in the market, companies have no choice but to constantly create something extraordinary that stands out among competitors, ensuring they remain in consumers' sight to maintain loyalty.
• Supply Chain Disruptions: Supply chain disruptions, including raw material shortages and logistical challenges, impact the sportswear market. These issues can lead to delays, increased costs, and difficulties in meeting consumer demand.
• Regulatory and Compliance Matters: Sportswear brands face difficulties with regulatory and compliance issues, including environmental regulations and labor laws. Sustainable practices that require investment in ethical production translate into higher operational costs to adhere to these regulations. Regulatory compliance is a costly and complex process that necessitates alterations in production procedures and business practices. If companies are not careful, they may encounter legal problems while trying to meet consumer demands for sustainable products.

The growth and development of the sportswear market are influenced by various factors and challenges. The market is driven by technological advancements, health awareness, e-commerce developments, sustainability initiatives, and product innovation. On the other hand, it faces tough competition, supply chain interruptions, and regulatory requirements that create significant problems. Brands must navigate these dynamics effectively if they want to exploit opportunities while addressing potential threats to remain competitive as the sportswear market evolves.

List of Sportswear Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies sportswear companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the sportswear companies profiled in this report include-

• Puma
• Umbro
• Adidas
• Nike
• Columbia Sportswear Company
• Under Armour
• Anta Sports Products Limited
• Lululemon Athletica
• Fila
• Li Ning Company

Sportswear by Segment

The study includes a forecast for the global sportswear by product, activity type, distribution channel, end use, and region.

Sportswear Market by Product [Analysis by Value from 2018 to 2030]:

• Apparel
• Footwear & Accessories

Sportswear Market by Activity Type [Analysis by Value from 2018 to 2030]:

• Swimming
• Gym
• Yoga
• Sports

Sportswear Market by Distribution Channel [Analysis by Value from 2018 to 2030]:

• Online
• Offline

Sportswear Market by End Use [Analysis by Value from 2018 to 2030]:

• Men
• Women
• Kids

Sportswear Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Sportswear Market

The sportswear industry is changing rapidly, driven by technological breakthroughs, evolving consumer tastes, and global health consciousness. Recent developments in major markets demonstrate a shift towards innovation, sustainability, and customization. In the USA, China, Germany, India, and Japan, sportswear brands are utilizing new materials, adopting digital technology, and responding to local consumer preferences. These shifts reflect broader global trends while impacting the competitive environment, defining brand strategies, and shaping demand growth.

• United States: American sportswear firms are heavily investing in incorporating technological advancements into their products. Innovations like smart fabrics that monitor health metrics and augmented reality fitting rooms are becoming popular. Nike and Under Armour lead in such tech integrations, enhancing customer experiences with personalized product offers. Additionally, there is an increasing focus on sustainability, with many firms pledging to use recycled materials in their production cycles while reducing carbon emissions. This has led to increased direct-to-consumer sales channels due to a pandemic-induced surge in e-commerce platforms.
• China: Increasing awareness about health, coupled with a growing middle class, drives the sportswear industry in China. Domestic firms such as Anta and Li-Ning continue to expand globally, while international players increase their presence in the country's market space. One interesting trend is the fusion of traditional sporty clothing with fashion elements, reflecting how the Chinese population shows increasing interest in lifestyle products or athleisure wear. Furthermore, AI-based personalized shopping experiences for customers have been adopted in China, similar to other nations, searching for means of improving supply chain efficiencies.
• Germany: In Germany, sustainability underlies all leading trends within the sportswear industry today, as seen with Adidas. Initiatives include the Ocean Plastic initiative aimed at using ocean plastic waste for making sneakers, among other things, and the development of biodegradable textile components. Partnerships between sportswear companies and technological businesses to create intelligent gear that improves performance are also becoming more frequent in this market segment. There is also a continued focus on quality and durability, as consumers demand products that are both functional and cost-effective over the long term.
• India: The Indian sportswear market is growing rapidly due to increasing fitness consciousness among people and a rising young population. Brands are investing in affordable yet high-quality sportswear to cater to the diverse needs of Indian consumers. The country has seen significant growth in local manufacturing and sourcing, which has helped reduce expenses while providing tailored solutions. Digital platforms have become major sales channels, with an increase in e-commerce facilitating accessibility to this type of information. In addition, partnerships with local sports personalities and influencers are helping raise brand awareness while enhancing consumer participation.
• Japan: The Japanese sportswear market is characterized by innovation and high technology integration. Companies use superior performance materials made by advanced technology firms. Companies like Asics and Mizuno lead with products that focus on both functionality and aesthetic appeal. The market also reflects a growing interest in wellness and lifestyle, with an emphasis on products that blend sportswear with casual fashion. Sustainability is increasingly becoming important, leading to a shift towards eco-friendly materials and manufacturing practices.

Features of the Global Sportswear Market

Market Size Estimates: Sportswear market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Sportswear market size by product, activity type, distribution channel, end use, and region in terms of value ($B).

Regional Analysis: Sportswear market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product, activity type, distribution channel, end use, and regions for the sportswear market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the sportswear market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the sportswear market by product (apparel and footwear & accessories), activity type (swimming, gym, yoga, and sports), distribution channel (online and offline), end use (men, women, and kids), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Sportswear Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Sportswear Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Sportswear Market by Product
  • 3.3.1: Apparel
  • 3.3.2: Footwear & Accessories
• 3.4: Global Sportswear Market by Activity Type
  • 3.4.1: Swimming
  • 3.4.2: Gym
  • 3.4.3: Yoga
  • 3.4.4: Sports
• 3.5: Global Sportswear Market by Distribution Channel
  • 3.5.1: Online
  • 3.5.2: Offline
• 3.6: Global Sportswear Market by End Use
  • 3.6.1: Men
  • 3.6.2: Women
  • 3.6.3: Kids

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Sportswear Market by Region
• 4.2: North American Sportswear Market
  • 4.2.1: North American Market by Product: Apparel and Footwear & Accessories
  • 4.2.2: North American Market by End Use: Men, Women, and Kids
• 4.3: European Sportswear Market
  • 4.3.1: European Market by Product: Apparel and Footwear & Accessories
  • 4.3.2: European Market by End Use: Men, Women, and Kids
• 4.4: APAC Sportswear Market
  • 4.4.1: APAC Market by Product: Apparel and Footwear & Accessories
  • 4.4.2: APAC Market by End Use: Men, Women, and Kids
• 4.5: ROW Sportswear Market
  • 4.5.1: ROW Market by Product: Apparel and Footwear & Accessories
  • 4.5.2: ROW Market by End Use: Men, Women, and Kids

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Sportswear Market by Product
  • 6.1.2: Growth Opportunities for the Global Sportswear Market by Activity Type
  • 6.1.3: Growth Opportunities for the Global Sportswear Market by Distribution Channel
  • 6.1.4: Growth Opportunities for the Global Sportswear Market by End Use
  • 6.1.5: Growth Opportunities for the Global Sportswear Market by Region
• 6.2: Emerging Trends in the Global Sportswear Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Sportswear Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Sportswear Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Puma
• 7.2: Umbro
• 7.3: Adidas
• 7.4: Nike
• 7.5: Columbia Sportswear Company
• 7.6: Under Armour
• 7.7: Anta Sports Products Limited
• 7.8: Lululemon Athletica
• 7.9: Fila
• 7.10: Li Ning Company