サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
表紙：モバイル付加価値サービス市場：動向、機会、競合分析【2023年～2028年】
市場調査レポート
商品コード
1284983

モバイル付加価値サービス市場：動向、機会、競合分析【2023年～2028年】

Mobile Value Added Services Market: Trends, Opportunities and Competitive Analysis [2023-2028]
出版日: | 発行: Lucintel | ページ情報: 英文 150 Pages | 納期: 3営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報（例：国別セグメント）の追加などの対応が可能です。　 詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円

ご注意:　DRM (デジタル著作権管理システム) 付PDFになります。
制限内容は、上記ライセンスの[詳細]アイコンをクリックしてご確認ください。

モバイル付加価値サービス市場：動向、機会、競合分析【2023年～2028年】
出版日: 2023年05月01日
発行: Lucintel
ページ情報: 英文 150 Pages
納期: 3営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

モバイル付加価値サービス市場の動向と予測

世界のモバイル付加価値サービス市場は、2023年から2028年までのCAGRが13.2%で、2028年までに推定16億2,560万米ドルに達すると予測されています。この市場の主な促進要因は、急速なデジタル化、スマートフォンの普及率向上、オンラインチャネル経由のモバイル付加価値サービスの採用拡大、世界のOTTプラットフォームのトレンドの高まりです。世界のモバイル付加価値サービス市場の将来は、中小企業（SMB）と大企業におけるビジネスチャンスで有望視されています。

モバイル付加価値サービス企業一覧

市場の企業は、提供する製品の品質に基づいて競争しています。この市場の主要企業は、製造施設の拡大、研究開発投資、インフラ整備、バリューチェーン全体における統合機会の活用に注力しています。これらの戦略により、モバイル付加価値サービス企業は、需要の増加への対応、競争力の確保、革新的な製品・技術の開発、生産コストの削減、顧客基盤の拡大を実現しています。

モバイル付加価値サービス市場の洞察

  • Lucintelは、インターネットサービスの普及が進み、政府および通信会社が農村部のインフラ接続強化のために投資を拡大していることから、予測期間中、政府が最大のセグメントを維持すると予測しています。
  • 大企業は、銀行、ヘルスケアプロバイダー、電子消費財メーカーなどでのモバイル付加価値サービスの利用が増加していることから、引き続き最大セグメントとなる見込みです。
  • 北米は、スマートフォンの需要の増加とクラウドベースのソリューションの採用が進んでいることから、引き続き最大の地域となる見込みです。

本レポートでは、以下の11の主要な質問に回答しています：

  • Q.1.市場セグメントのうち、最も有望かつ高成長な機会は何か？
  • Q.2.どのセグメントがより速いペースで成長するのか、またその理由は？
  • Q.3.どの地域がより速いペースで成長すると思うか、またその理由は？
  • Q.4.市場力学に影響を与える主要因は何か？この市場における主な課題とビジネスリスクは何か？
  • Q.5.この市場におけるビジネスリスクと競合の脅威は何か？
  • Q.6.この市場における新たな動向とその理由は何か？
  • Q.7.この市場における顧客の要求の変化にはどのようなものがあるか？
  • Q.8.市場における新たな開拓は何か？これらの開発をリードしているのはどの企業か？
  • Q.9.この市場における主要なプレーヤーは誰か？主要プレーヤーは事業成長のためにどのような戦略的取り組みを進めているのか？
  • Q.10.この市場における競合製品にはどのようなものがあり、材料や製品の代替別市場シェア損失の脅威はどの程度あるのか？
  • Q.11.過去5年間で、どのようなM&Aが行われ、業界にどのような影響を与えたか？

目次

第1章 エグゼクティブサマリー

第2章 世界のモバイル付加価値サービス市場：市場力学

  • イントロダクション、背景、分類
  • サプライチェーン
  • 業界の推進力と課題

第3章 2017年から2028年までの市場動向と予測分析

  • マクロ経済動向（2017～2022年）と予測（2023～2028年）
  • 世界のモバイル付加価値サービス市場動向（2017～2022年）と予測（2023～2028年）
  • 業種別の世界のモバイル付加価値サービス市場
    • メディア・エンターテインメント
    • ヘルスケア
    • 教育
    • 小売
    • 政府
    • 通信・IT
    • その他
  • ソリューション別の世界のモバイル付加価値サービス市場
    • ショートメッセージングサービス（SMS）
    • マルチメディアメッセージングサービス（MMS）
    • 位置情報ベースサービス
    • モバイルメール・IM
    • モバイルマネー
    • モバイル広告
    • モバイルインフォテインメント
    • その他
  • 最終用途別の世界のモバイル付加価値サービス市場
    • 中小企業（SMB）
    • 大企業

第4章 2017年から2028年までの地域別の市場動向と予測分析

  • 地域別の世界のモバイル付加価値サービス市場
  • 北米のモバイル付加価値サービス市場
  • 欧州のモバイル付加価値サービス市場
  • APACのモバイル付加価値サービス市場
  • ROWのモバイル付加価値サービス市場

第5章 競合の分析

  • 製品ポートフォリオ分析
  • 運用上の統合
  • ポーターのファイブフォース分析

第6章 成長機会と戦略分析

  • 成長機会分析
    • 業種別の世界のモバイル付加価値サービス市場の業界別の成長機会
    • ソリューション別の世界のモバイル付加価値サービス市場の成長機会
    • 最終用途別の世界のモバイル付加価値サービス市場の成長機会
    • 地域別の世界のモバイル付加価値サービス市場の成長機会
  • 世界のモバイル付加価値サービス市場の新たな動向
  • 戦略的分析
    • 新製品の開発
    • 世界のモバイル付加価値サービス市場の能力拡大
    • 世界のモバイル付加価値サービス市場における合併、買収、合弁事業
    • 認証とライセンシング

第7章 主要企業プロファイル

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding Co.
  • OnMobile Global
  • Comviva Technologies .
目次

Mobile Value Added Services Market Trends and Forecast

The future of the global mobile value added services market looks promising with opportunities in the small-to-medium-sized businesses (SMB) and large enterprises. The global mobile value added services market is expected to reach an estimated $1,625.6 million by 2028 with a CAGR of 13.2% from 2023 to 2028. The major drivers for this market are rapid digitalization, increasing penetration of smartphones, growing adoption of mobile value added services via online channels, and rising trend of OTT platforms across the globe.

A more than 150-page report is developed to help in your business decisions.

Mobile Value Added Services Market by Segment

The study includes a forecast for the global mobile value added services market by vertical, solution, end use, and region, as follows:

Mobile Value Added Services Market by Vertical [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Media and Entertainment
  • Healthcare
  • Education
  • Retail
  • Government
  • Telecom and IT
  • Others

Mobile Value Added Services Market by Solution [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Short Messaging Service (SMS)
  • Multimedia Messaging Service (MMS)
  • Location Based Services
  • Mobile Email & IM
  • Mobile Money
  • Mobile Advertising
  • Mobile Infotainment
  • Others

Mobile Value Added Services Market by End Use [Value ($B) Shipment Analysis from 2017 to 2028]:

  • Small-to-Medium-Sized Businesses (SMB)
  • Large Enterprises

Mobile Value Added Services Market by Region [Value ($B) Shipment Analysis from 2017 to 2028]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Mobile Value Added Services Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies mobile value added services companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the mobile value added services companies profiled in this report include.

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding
  • OnMobile Global
  • Comviva Technologies

Mobile Value Added Services Market Insights

  • Lucintel forecasts that government will remain the largest segment over the forecast period due to increasing penetration of internet services and growing investment by government and telecom companies in enhancing infrastructural connectivity in rural areas.
  • Large enterprises are expected to remain the largest segment due to increasing usage of mobile value-added services in banks, healthcare providers, and electronic consumer goods manufactures.
  • North America will remain the largest region due to increasing demand of smartphone and growing adoption of cloud-based solution in the region.

Features of the Mobile Value Added Services Market

  • Market Size Estimates: Mobile value added services market size estimation in terms of value ($B)
  • Trend And Forecast Analysis: Market trends (2017-2022) and forecast (2023-2028) by various segments and regions.
  • Segmentation Analysis: Mobile value added services market size by various segments, such as by vertical, solution, end use, and region
  • Regional Analysis: Mobile value added services market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth Opportunities: Analysis on growth opportunities in different by vertical, solution, end use, and regions for the mobile value added services market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape for the mobile value added services market.
  • Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the mobile value added services market size?

Answer: The global mobile value added services market is expected to reach an estimated $1625.6 million by 2028.

Q2. What is the growth forecast for mobile value added services market?

Answer: The global mobile value added services market is expected to grow with a CAGR of 13.2% from 2023 to 2028.

Q3. What are the major drivers influencing the growth of the mobile value added services market?

Answer: The major drivers for this market are rapid digitalization, increasing penetration of smartphones, growing adoption of mobile value added services via online channels, and rising trend of OTT platforms across the globe.

Q4. What are the major segments for mobile value added services market?

Answer: The future of the mobile value added services market looks promising with opportunities in the small-to-medium-sized businesses (SMB) and large enterprises.

Q5. Who are the key mobile value added services companies?

Answer: Some of the key mobile value added services companies are as follows:

  • Apple
  • Vodafone Group
  • Samsung Electronics
  • Reliance Industries
  • Huawei Investment & Holding Co.
  • OnMobile Global
  • Comviva Technologies

Q6. Which mobile value added services segment will be the largest in future?

Answer:Lucintel forecasts that government will remain the largest segment over the forecast period due to increasing penetration of internet services and growing investment by government and telecom companies in enhancing infrastructural connectivity in rural areas.

Q7. In mobile value added services market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region due to increasing demand of smartphone and growing adoption of cloud-based solution in the region.

Q8. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% Customization Without any Additional Cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the mobile value added services market by vertical (media and entertainment, healthcare, education, retail, government, telecom and IT, and others), solution (short messaging service (SMS), multimedia messaging service (MMS, location based services, mobile email & IM, mobile money, mobile advertising, mobile infotainment, and others), end use (Small-to-Medium-Sized Businesses (SMB) and large enterprises), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Mobile Value Added Services Market: Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2017 to 2028

  • 3.1: Macroeconomic Trends (2017-2022) and Forecast (2023-2028)
  • 3.2: Global Mobile Value Added Services Market Trends (2017-2022) and Forecast (2023-2028)
  • 3.3: Global Mobile Value Added Services Market by Vertical
    • 3.3.1: Media and Entertainment
    • 3.3.2: Healthcare
    • 3.3.3: Education
    • 3.3.4: Retail
    • 3.3.4: Government
    • 3.3.5: Telecom and IT
    • 3.3.6: Others
  • 3.4: Global Mobile Value Added Services Market by Solution
    • 3.4.1: Short Messaging Service (SMS)
    • 3.4.2: Multimedia Messaging Service (MMS)
    • 3.4.3: Location Based Services
    • 3.4.4: Mobile Email & IM
    • 3.4.5: Mobile Money
    • 3.4.6: Mobile Advertising
    • 3.4.7: Mobile Infotainment
    • 3.4.8: Others
  • 3.5: Global Mobile Value Added Services Market by End Use
    • 3.5.1: Small-to-Medium-Sized Businesses (SMB)
    • 3.5.2: Large Enterprises

4. Market Trends and Forecast Analysis by Region from 2017 to 2028

  • 4.1: Global Mobile Value Added Services Market by Region
  • 4.2: North American Mobile Value Added Services Market
    • 4.2.1: North American Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.2.2: North American Mobile Value Added Services Market by End Use: Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.3: European Mobile Value Added Services Market
    • 4.3.1: European Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.3.2: European Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.4: APAC Mobile Value Added Services Market
    • 4.4.1: APAC Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.4.2: APAC Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises
  • 4.5: ROW Mobile Value Added Services Market
    • 4.5.1: ROW Mobile Value Added Services Market by Vertical: Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others
    • 4.5.2: ROW Mobile Value Added Services Market by Small-to-Medium-Sized Businesses (SMB) and Large Enterprises

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Mobile Value Added Services Market by Vertical
    • 6.1.2: Growth Opportunities for the Global Mobile Value Added Services Market by Solution
    • 6.1.3: Growth Opportunities for the Global Mobile Value Added Services Market by End Use
    • 6.1.4: Growth Opportunities for the Global Mobile Value Added Services Market by Region
  • 6.2: Emerging Trends in the Global Mobile Value Added Services Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Mobile Value Added Services Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Mobile Value Added Services Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Apple
  • 7.2: Vodafone Group
  • 7.3: Samsung Electronics
  • 7.4: Reliance Industries
  • 7.5: Huawei Investment & Holding Co.
  • 7.6: OnMobile Global
  • 7.7: Comviva Technologies .