市場調査レポート
商品コード
1171446
電動歯ブラシの世界市場予測(2022年~2027年)Global Power Toothbrush Market - Forecasts from 2022 to 2027 |
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電動歯ブラシの世界市場予測(2022年~2027年) |
出版日: 2022年11月04日
発行: Knowledge Sourcing Intelligence
ページ情報: 英文 140 Pages
納期: 即日から翌営業日
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世界の電動歯ブラシの市場規模は、2020年に34億米ドルとなりました。
当レポートでは、世界の電動歯ブラシ市場について調査し、市場規模や予測、COVID-19の影響、市場の促進要因および課題、市場動向、セグメント別の市場分析、競合情勢、主要企業のプロファイルなどの体系的な情報を提供しています。
The global power toothbrush market was valued at US$3.400 billion in 2020.
According to the World Health Organization (WHO), oral diseases such as tooth decay and gingivitis, among others, are one of the most commonly prevalent non-communicable diseases that affect people and cause pain and discomfort, among other problems. These oral problems are occurring due to the lack of proper oral hygiene practices among people. In 2016, "The Global Burden of Disease Study" by the WHO reported that approximately half of the population in the world (3.58 billion people) suffer from dental caries (also known as tooth decay) which is the most commonly occurring oral disease. Also, periodontal disease, which causes infection in the teeth and damage to soft gum tissues, was found to be the 11th most common disease globally.
Increased prevalence of oral disease
The rising incidence of oral disease and growing awareness regarding oral hygiene are encouraging people to take steps to mitigate the risk of oral disease and practice better oral hygiene methods. In addition, a majority of the low-income population and middle-income populations are not preferring to go for dental treatments, as they are expensive and they are looking for cheaper solutions to avoid visiting a dental clinic. All these factors are significantly driving the demand for power toothbrushes, thus positively impacting the market growth globally.
The increasing number of people worldwide entering the old age group is another driving factor that is contributing to the growth of the power toothbrush market. This is because, with age, the chances of getting oral diseases increase, thus increasing the adoption of a power toothbrush, especially in developed economies. The use of these toothbrushes helps to reduce the risk of getting oral diseases such as receding gums, tooth loss, and loss of tooth strength. However, the high cost of a power toothbrush is hampering the market's growth in developing economies. Moreover, the availability of substitutes that is, a standard toothbrush that comes at a cheaper price, is also restraining the market's growth.
Growing product launches to drive market growth
Prominent players in the electric toothbrush market are involved in launching new and enhanced products to boost their market share, thus contributing to market growth. For example, recently, a new smart toothbrush "BriteBrush" was launched by WowWee, to tackle poor oral hygiene habits found prevalent in kids who find brushing twice a day a boring chore. This toothbrush uses songs, games, and life coaching to make brushing an interesting activity, that kids look forward to.
This toothbrush tends to encourage proper brushing techniques known as the "Modified Bass Technique", which is widely recommended by dentists. In addition, it uses smart sensor technology and a vibrating handle and a parent check light. These features encourage total mouth coverage and side change recognition, allowing the parents to check and ensure that the kids are brushing correctly. In 2019, the company announced the launch of its Oral-B "Genius X Electric Toothbrush", which is a toothbrush that has the latest technological capabilities such as AI to facilitate better brushing of teeth. The toothbrush establishes a Bluetooth connection with the user's phone and shows a timer recommending the appropriate brushing time and for how long the user is brushing, and which area the user should clean next. Xiaomi is also planning to launch the Mi Electric Toothbrush in India, which comes with a magnetic levitation sonic motor and claims to improve oral hygiene with real-time data.
Rechargeable power toothbrush to expect significant CAGR during the forecast period
Rechargeable smart toothbrushes are projected to grow at a significant CAGR during the forecast period owing to the use of docking stations for charging. Even though they come at a relatively higher price than the non-rechargeable power toothbrush, people are buying rechargeable electric toothbrushes to avoid the cyclic cost associated with the requirement to change the batteries.
The sonic technology segment holds a significant market share
Sonic technology-enabled power toothbrushes are estimated to hold a noteworthy share as this type of power toothbrush can provide more effective plaque removal and can clean the hard-to-reach areas in the mouth at greater speeds. The rotating oscillatory uses back and forth rotational motion for cleaning at a lower speed, which is useful for people with sensitive gums and teeth, thus driving the market growth of rotating-oscillatory power toothbrushes.
The Asia Pacific is one of the emerging regional markets for power toothbrush vendors
Geographically, the global electric toothbrush market has been segmented into North America, South America, Europe, the Middle East and Africa, and Asia-Pacific. North America holds a significant market share owing to the rising incidence of oral disease and high awareness about the use of power toothbrushes. According to the CDC (Centers for Disease Control and Prevention) statistics, the prevalence of total caries (both treated and untreated) for 2015-16 was 45.8 per cent while untreated caries among children aged 2-19 years was 13.0 per cent in the U.S. Moreover, the high cost of dental procedures is encouraging consumers to shift towards a lower-cost choice and practising good oral hygiene thus, driving the market growth across this region. The Asia Pacific Power Toothbrush market is poised to show significant growth over the forecast period. Growing awareness regarding oral health is bolstering the growth of this regional market for power toothbrushes. The booming e-commerce industry is acting as a supporting factor for the growing market of power toothbrushes in APAC countries.
Key Developments
Impact of COVID-19 on the Power Toothbrush Market
Several industries were severely damaged by the novel coronavirus pandemic. Due to the protracted lockdown, manufacturing facilities were shut down, and the supply chain was disrupted, which hurt the market. However, it had a favourable effect on the market for electric toothbrushes. This is mostly because of a shift in public consciousness toward health and wellness brought on by the dread of coronavirus infection and its severe symptoms. The COVID-19 outbreak caused customers to favour internet retail platforms over traditional distribution methods when buying electric toothbrushes. As a result, more people are using electric toothbrushes to clean their teeth effectively and combat oral disorders like gum infections. During the pandemic, all of these factors enhanced the market's income. The data issued by the Colgate Palmolive annual report mentions that its global net sales in 2020 have witnessed a rise from the previous year. The market is anticipated to grow further in the forecast period.
Segmentation
Rechargeable
Non-Rechargeable
Rotating Oscillatory
Sonic
North America
South America
Europe
Middle East and Africa
Asia Pacific