液体洗剤の世界市場：2022年～2027年

世界の液体洗剤の市場規模は、2020年の527億5,700万米ドルから、5.13％のCAGRで推移し、2027年には748億9,900万米ドルの規模に成長すると予測されています。

同市場は、主に利便性の高い製品への需要の高まりと急速な都市化により、液体洗剤の採用が急増していることから、健全な速度で成長すると予測されています。また、特に新興経済諸国における急速な都市化により、洗濯機の需要が急増しており、今後5年間の市場成長を補う重要な要因になると予測されています。

当レポートでは、世界の液体洗剤の市場を調査し、市場概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場促進要因
• 市場抑制要因
• ポーターのファイブフォース分析
• 産業バリューチェーン分析

第5章 液体洗剤市場の分析：タイプ別

• 有機品
• 従来品

第6章 液体洗剤市場の分析：エンドユーザー別

• 住宅用
• 商用

第7章 液体洗剤市場の分析：用途別

• 洗濯
• 食器洗い

第8章 液体洗剤市場の分析：流通チャネル別

• オンライン
• オフライン

第9章 液体洗剤市場の分析：地域別

• 北米
• 南米
• 欧州
• 中東・アフリカ
• アジア太平洋

第10章 競合環境・分析

• 主要企業・戦略分析
• 新興企業・市場の収益性
• M&A・契約・提携
• ベンダーの競合マトリックス

第11章 企業プロファイル

• P&G
• Unilever
• Henkel AG & Company, KGaA
• Church & Dwight Co., Inc.
• Godrej Consumer Products Limited
• Himalaya Wellness Company
• Amway Corp
• Reckitt Benckiser Group plc
• Colgate-Palmolive Company
• Kao Corporation

The liquid detergent market is estimated to increase from US$52.757 billion in 2020, at a CAGR of 5.13%, to US$74.899 billion by 2027. Liquid detergent is a type of mixture based on various surfactants that can be used for the cleaning of dishes and clothes. Liquid detergents aid in the process of washing as they can reduce the surface tension of water.

The market for liquid detergents is projected to grow at a healthy rate, primarily on account of the burgeoning adoption of liquid detergents due to the rising demand for convenience products and rapid urbanization. Rapid urbanization, especially in the developing economies around the globe, has led to an upsurge in the demand for washing machines. This, in turn, is projected to be a key factor supplementing the liquid detergent market's growth during the next five years. The constantly growing demand for these products has led to a plethora of investments by the key market players in the form of product innovations, majorly due to the growing consumer expectations has also widened the opportunities for the key players in the market to invest more and gain a competitive edge in the market.

However, the market may be restrained by the fact that the cost of liquid detergents is considerably higher than powdered products, thus hampering its demand in underdeveloped economies due to low purchasing power. Furthermore, the availability of substitute products is also projected to inhibit the market's growth moderately during the next five years. Also, the less shelf life of liquid detergent is also a key factor that is dissuading its adoption to some extent, thus negatively impacting the market growth.

Furthermore, the recent outbreak of novel coronavirus disease is projected to hamper the market's growth as various directives by the governments of numerous countries have led to a temporary halt in manufacturing activities across many verticals. For instance, in April 2020, the Kentucky Labor Cabinet, in lieu of not implementing the proper COVID-19 guidelines stated by the Centers for Disease Control, temporarily shut down Henkel's plant in Bowling Green.

The liquid detergent market has been segmented on the basis of type, end-use, application, distribution channel, and geography. On the basis of type, the market has been segmented on the basis of organic and inorganic. By end-use, the market has been segmented into residential and commercial. On the basis of application, the segmentation of the market is done on the basis of laundry and dishwashing. Geographically, the liquid detergent market has been classified into North America, South America, Europe, the Middle East, and Africa, Europe, and the Asia Pacific.

By product type, the conventional segment is anticipated to hold a considerable market share on account of the wide adoption of conventional detergents in the developing economies of the globe. The organic segment is projected to witness healthy growth throughout the forecast period. The prime factors supplementing the growth of this segment during the next five years include the growing proportion of health-savvy consumers, especially in the developed economies of the world. The inclination of consumers towards natural and skin-friendly products is also bolstering the market growth during the next five years.

By end-use, the residential segment is expected to hold a notable share due to the high use of liquid detergent by the residents for cleaning purposes. The commercial segment will witness slow growth, especially during the short run as the outbreak of COVID-19 has led to the shutdown of hotels and resorts, which is considered to be the prime factor inhibiting the demand for liquid detergents for commercial applications. However, the expansion of laundry services, especially in the developed economies, is anticipated to positively impact the growth of this segment during the coming years.

By application, the dishwashing segment is poised to witness healthy growth as the rising middle-class population has led to an increased usage of dishwashers, thereby driving the demand for the liquid detergent to some extent.

By distribution channel, the online segment is projected to propel at a noteworthy CAGR throughout the forecast period. The rapid growth of the e-commerce industry in both developed and developing economies around the world, as well as rising internet and smartphone penetration, are driving the growth of this segment. Geographically, the Asia Pacific region is anticipated to hold a noteworthy share in the global market on account of the presence of a considerably large population base coupled with the presence of numerous big domestic market players in countries like India and China, among others. Furthermore, increasing disposable income, rapid urbanization, and population growth are also some of the prime factors supplementing the market growth in the APAC region during the next five years.

Key Developments

• In April 2022, all® free clear introduced an ultra-concentrated version of its eco-liquid laundry detergent, packaged in a new eco-friendly bottle made entirely of recycled plastic. The new product's composition is USDA certified and was released on the online market In March 2022.
• In October 2021, Unilever revealed the development of its new paper-based laundry detergent bottle. This revolutionary development was created in cooperation with the Pulpex consortium, which includes Unilever, Diageo, Pilot Lite, and other industry experts.
• In August 2019, Hindustan Unilever announced the launch of a new brand with the aim of expanding products across its fabric care range, Love and Care fabric wash solution.
• In July 2019, Hindustan Unilever announced the launch of its fifth fabric wash brand, Nirma Redux with an aim of introducing a new wash brand across the Indian market to expand the group's market share and secure its position in the Indian market.
• In May 2019, Reckitt Benckiser Group Plc announced its entry into the Indian liquid detergent market by launching its global liquid detergent brand, Woolite exclusively through e-commerce channels.
• In January 2019, Henkel announced the launch of its latest brand of laundry detergent which is designed to function well with concentrated detergents.
• In January 2019, Kao Corporation announced the launch of its new revolutionary liquid laundry detergent, Attack Zero, to be launched in Japan.

Competitive Insights

Prominent key market players in the liquid detergent market include P&G, Henkel, Amway Corp, and Reckitt Benckiser Group plc among others. These companies hold a noteworthy share of the market on account of their good brand image and product offerings.

Major players in the liquid detergent market have been covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments by different market players over the last two years.

Impact of the COVID-19 pandemic

The COVID-19 pandemic led to a slowdown of major industrial processes and revenue, owing to the strict lockdown and social distancing regulations set up by the government. Most major sectors were faced with a decrease in sales and revenue. However, the liquid detergent market reported a positive impact of the COVID-19 pandemic. Due to the increasing viral infection cases, people started to pay more attention to healthy and safe lifestyle practices, which led to an increase in demand for the liquid detergent market. Regular laundry and washing practices in fear of contamination with pathogens or germs among people positively influenced the market during the pandemic. Moreover, with the lifting of COVID-19 protocols and regulations, the market is anticipated to grow further in the forecasted period.

Segmentation

• By Type

Organic

Conventional

• By End-Use

Residential

Commercial

• By Application

Laundry

Dishwashing

• By Distribution Channel

Online

Offline

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• United Kingdom
• Spain
• Italy
• Others

Middle East and Africa

• Saudi Arabia
• UAE
• Israel
• Others

Asia Pacific

• China
• Japan
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Others

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Overview
• 1.2. Covid-19 Impact
• 1.3. Market Definition
• 1.4. Market Segmentation

2. Research Methodology

• 2.1. Research Data
• 2.2. Assumptions

3. Executive Summary

• 3.1. Research Highlights

4. Market Dynamics

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. Liquid Detergent Market Analysis, By Type

• 5.1. Introduction
• 5.2. Organic
• 5.3. Conventional

6. Liquid Detergent Market Analysis, By End-Use

• 6.1. Introduction
• 6.2. Residential
• 6.3. Commercial

7. Liquid Detergent Market Analysis, By Application

• 7.1. Introduction
• 7.2. Laundry
• 7.3. Dishwashing

8. Liquid Detergent Market Analysis, By Distribution Channel

• 8.1. Introduction
• 8.2. Online
• 8.3. Offline

9. Liquid Detergent Market Analysis, By Geography

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. Germany
  • 9.4.2. France
  • 9.4.3. United Kingdom
  • 9.4.4. Spain
  • 9.4.5. Italy
  • 9.4.6. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Israel
  • 9.5.4. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. Japan
  • 9.6.3. India
  • 9.6.4. South Korea
  • 9.6.5. Taiwan
  • 9.6.6. Thailand
  • 9.6.7. Indonesia
  • 9.6.8. Others

10. Competitive Environment and Analysis

• 10.1. Major Players and Strategy Analysis
• 10.2. Emerging Players and Market Lucrativeness
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Vendor Competitiveness Matrix

11. Company Profiles

• 11.1. P&G
• 11.2. Unilever
• 11.3. Henkel AG & Company, KGaA
• 11.4. Church & Dwight Co., Inc.
• 11.5. Godrej Consumer Products Limited
• 11.6. Himalaya Wellness Company
• 11.7. Amway Corp
• 11.8. Reckitt Benckiser Group plc
• 11.9. Colgate-Palmolive Company
• 11.10. Kao Corporation