大規模公開オンライン講座（MOOC）の世界市場 - 2022年～2027年の予測

世界の大規模公開オンライン講座（MOOC）の市場規模は、2020年の9億341万8,000米ドルから2027年までに72億988万9,000米ドルに達し、予測期間中にCAGRで34.54%の成長が予測されています。技術の進歩、動向の変化、アクセスのしやすさが、予測期間中に市場を促進すると予想されます。

当レポートでは、世界の大規模公開オンライン講座（MOOC）市場について調査分析し、市場力学、セグメント分析、地域分析、企業プロファイルなどを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場セグメンテーション
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析
• ライフサイクル分析 - 地域スナップショット
• 市場の魅力

第5章 大規模公開オンライン講座（MOOC）市場分析：プラットフォーム別

• イントロダクション
• cMOOC
• xMOOC

第6章 大規模公開オンライン講座（MOOC）市場分析：コース別

• イントロダクション
• ビジネス
• テクノロジー
• 社会科学
• その他

第7章 大規模公開オンライン講座（MOOC）市場分析：地域別

• イントロダクション
• 北米
  • 米国
  • カナダ
  • メキシコ
• 南米
  • ブラジル
  • アルゼンチン
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • スペイン
  • その他
• 中東・アフリカ
  • イスラエル
  • サウジアラビア
  • その他
• アジア太平洋

第8章 競合環境と分析

• 市場ポジショニングマトリックスとランキング
• 主要企業の戦略
• 最近の投資と取引

第9章 企業プロファイル

• Coursera
• edX
• XuetangX
• FutureLearn
• Udacity
• Udemy, Inc.
• NovoEd
• Iversity
• Canvas
• Open2Study

The global MOOC market is projected to grow at a CAGR of 34.54% during the forecast period to reach US$7,209.889 million by 2027, from US$903.418 million in 2020. Massive Open Online Courses, abbreviated as MOOCs, are free, web-based courses scalable to a large population. MOOCs are gaining popularity among knowledge seekers due to their low cost and lack of eligibility requirements. Additionally, these courses can also aid people in transitioning their careers by gaining new qualitative knowledge and expertise and enhancing their prospects. MOOCs are segmented into two based on types: cMOOCs, and xMOOCs. Connectivist MOOCs (cMOOCs) accentuate open-access elements like open licensing, content, structure, and learning goals to uplift the reuse and remixing of resources. Extended MOOCs (xMOOCs) use locked licensing for course content while still allowing students free access. Furthermore, the growing trend of digitalization, rapid penetration of smartphones, and flexible accessibility of the internet are adding impetus to the growth of the massive open online course market.

Growing technological advancements, changing trends, and ease of access are expected to propel the MOOC market in the projected period.

In the past two years, in particular, MOOCs have witnessed rapid growth owing to the emergence of multiple MOOC platforms like EdX, Udacity, Coursera, and many others, as they offered free courses from many top-tier universities. The disadvantages of traditional universities, such as high academic prerequisites and exorbitant tuition fees, are also fueling the MOOC market. The pandemic has further increased the necessity for modernized and enhanced learning platforms like MOOCs. The statistics derived from the report analyzed by the University of Arizona further solidify this development. According to the report, the rate of enrolment in the US increased by a factor of 4.2 in the United States, while India witnessed growth seven times higher than the US, recording a factor of 27.8. Furthermore, according to Class Central, of the total enrolments in MOOCs ever since their inception, one-third of them were seen in 2020, making it the 'Year of MOOC', with over 180 million learners across the globe, excluding China. Enrollment in Coursera increased by 640% in 2020 from mid-March to mid-April. Moreover, as of January 2022, over 900 universities are offering free online courses globally, according to Class Central. Furthermore, of the multiple courses, business and technology amounted to about 40% of the total. Amid the pandemic, many MOOC providers made their offerings free. Coursera, for instance, provided free public-health courses in 2020, including mental health and wellness, diseases caused by COVID-19, and career development. According to higher officials of Udacity, the platform's weekly active users increased by 44.8% from March 9 to April 6 and the surge in new enrolments by 73.3%.

The various strategic developments and initiatives taken by MOOC providers and the government are bound to boost the market size.

Exploiting the surge in demand for MOOCs, they are deploying various strategic developments to expand their presence globally. For instance, in April 2021, to expand its presence, Coursera, one of the pioneers of MOOCs, launched five different degree programs from three leading global universities. Additionally, Coursera has also launched six new Master Track Certificate courses. With this, Coursera is offering over 30 degrees from multiple universities across nine countries. The acquisition of edX by 2U is yet another example of this. In June 2020, edX, a leading, non-profit MOOC provider, was acquired by a publicly-traded corporation, 2U, for US$ 800 million. After the acquisition, the two companies now include over 3,500 offerings from various leading universities and firms.

At the same time, government support in various countries further propelled the market size. The actions taken by the governments of South Korea and the UK, among many others, are the best examples of this. In 2021, the South Korean government promoted the use of its Smart Training Platform, enabling the learning content providers to upload more of their course content on the platform. Various subsidies and other means further supported this initiative. The UK Trade Union Confederation launched a new campaign, 'Learning@home', in April 2020 through Unionlearn. This campaign supported working employees to upskill themselves or those who were laid off due to the pandemic. Also, in November 2020, UNESCO expressed its intentions to launch a unique, innovative Media and Information Literacy program along with its partner, the Faculty of Political Sciences of Sarajevo, with the objective of strengthening MIL skills among the citizens.

COVID -19 Insights

COVID-19 had a positive impact on the MOOC market. The mandated lockdowns and closures of schools and campuses have sparked the demand for MOOCs. The negative impact on the economies of several industries also led to several employees being laid off. Consequently, many signed up for free online courses to upskill themselves. For example, 35 million and 15 million new users registered in Class Central edX and Future Learn, respectively, compared to 5 million and 1.3 million in the previous year.

Market Segmentation:

• By Platform

cMOOC

xMOOC

• By Course

Business

Technology

Social Sciences

Others

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• United Kingdom
• Others

Middle East and Africa

• Israel
• South Africa
• Others

Asia Pacific

• China
• Japan
• South Korea
• India
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Currency
• 1.5. Assumptions
• 1.6. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

• 2.1. Research Design
• 2.2. Secondary Sources

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Segmentation
• 4.2. Market Drivers
• 4.3. Market Restraints
• 4.4. Market Opportunities
• 4.5. Porters Five Forces Analysis
  • 4.5.1. Bargaining Power of Suppliers
  • 4.5.2. Bargaining Powers of Buyers
  • 4.5.3. Threat of Substitutes
  • 4.5.4. Threat of New Entrants
  • 4.5.5. Competitive Rivalry in the Industry
• 4.6. Life Cycle Analysis - Regional Snapshot
• 4.7. Market Attractiveness

5. MOOC Market Analysis, By Platform

• 5.1. Introduction
• 5.2. cMOOC
• 5.3. xMOOC

6. MOOC Market Analysis, By Course

• 6.1. Introduction
• 6.2. Business
• 6.3. Technology
• 6.4. Social Sciences
• 6.5. Others

7. MOOC Market Analysis, Geography

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. USA
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. South America
  • 7.3.1. Brazil
  • 7.3.2. Argentina
  • 7.3.3. Others
• 7.4. Europe
  • 7.4.1. Germany
  • 7.4.2. France
  • 7.4.3. UK
  • 7.4.4. Spain
  • 7.4.5. Others
• 7.5. Middle East and Africa
  • 7.5.1. Israel
  • 7.5.2. Saudi Arabia
  • 7.5.3. Others
• 7.6. Asia Pacific

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 8.1. Market Positioning Matrix and Ranking
• 8.2. Strategies of Key Players
• 8.3. Recent Investments and Deals

9. COMPANY PROFILES

• 9.1. Coursera
• 9.2. edX
• 9.3. XuetangX
• 9.4. FutureLearn
• 9.5. Udacity
• 9.6. Udemy, Inc.
• 9.7. NovoEd
• 9.8. Iversity
• 9.9. Canvas
• 9.10. Open2Study