プロフェッショナル・スカルプケア：世界市場の概略

当レポートでは、世界のプロフェッショナル・スカルプケア - 薄毛、抜け毛、フケ、敏感肌など頭皮に関する悩みをターゲットにしたサロン向けヘアケア製品 - の市場について分析し、世界全体の売上高の動向や、主要地域・主要国 (アジア、ブラジル、欧州、米国など) および製品種類別・機能別の詳細動向、主要企業の製品ポートフォリオ、といった情報を取りまとめてお届けいたします。

目次

市場概要

各国市場の概況 (Table 1を参照)

• スカルプケア：サロン用ヘアケア製品全体の売上に占めるシェア
• スカルプケアの市場規模と成長率 (2020年、2021年)
• 市場区分：機能別 (Table 2)
• 販売：セグメント別 (販売用 (テイクホーム) vs 業務用 (バックバー))

スカルプケアのポートフォリオ

• 製品分類：製品種類別 (Table 3)
• ベストセラー/革新的なスカルプケア製品の事例

将来展望

The study is a comprehensive overview of the global market for salon hair care products targeting issues related to the scalp, such as hair thinning, hair loss, dandruff, and sensitive scalp.

Regional Coverage: Asia, Europe, Brazil, United States.

Scope

• Sales of scalp care products in key markets globally
• Growth of the segment by country
• Coverage of Asia, Brazil, Europe, and the United States
• Detailed segmentation of scalp care products segment
• Analysis of the scalp care portfolios of key brands globally

Report Benefits

This report will assist material suppliers in identifying opportunities within the global salon scalp care market. It will also serve as an invaluable tool in the strategic planning process and help the subscribers:

• Design their product portfolio by better understanding which market segments are the most promising

• Benchmark their scalp care offerings against other players

• Identify key product claims to better target various markets

Table of Contents^*

Market Overview

Country Snapshots (see Table 1)

• Share of scalp care in overall salon hair care products sales
• Size and growth of scalp care (2020, 2021)
• Market segmentation by function (Table 2)
• Sales by segment (take-home vs. back-bar)

Scalp Care Portfolio

• Product segmentation by product type (Table 3)
• Examples of bestselling and innovative scalp care lines

Outlook

^*Subject to subscriber input.