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市場調査レポート
商品コード
1401220
ロボット芝刈り機の世界市場規模、シェア、産業動向分析レポート:バッテリー容量別、最終用途別、流通チャネル別、地域別展望と予測、2023年~2030年Global Robotic Lawn Mowers Market Size, Share & Industry Trends Analysis Report By Battery Capacity (20V to 30V and Up to 20V), By End-use (Residential and Commercial), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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ロボット芝刈り機の世界市場規模、シェア、産業動向分析レポート:バッテリー容量別、最終用途別、流通チャネル別、地域別展望と予測、2023年~2030年 |
出版日: 2023年12月21日
発行: KBV Research
ページ情報: 英文 303 Pages
納期: 即納可能
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ロボット芝刈り機市場規模は、予測期間中にCAGR 11.4%で成長し、2030年には33億米ドルに達すると予測されます。2022年の市場規模は142万7,300台、10.8%(2019-2022年)の成長を遂げています。
しかし、ロボット芝刈り機には、センサー、GPSナビゲーション、障害物検知システムなどの高度な技術が組み込まれています。これらの技術は製造コスト全体に寄与します。ロボット芝刈り機の自律性は、従来の芝刈り機とは一線を画しています。自律的に動作し、あらかじめ定義された芝刈りパターンに従い、障害物をナビゲートする能力は、高度なソフトウェアとハードウェアを必要とし、コスト上昇の一因となっています。ロボット芝刈り機の需要は、従来の芝刈り機ほど高くない可能性があり、規模の経済に影響を与えます。需要が増え、技術が普及すれば、価格は徐々に下がるかもしれないです。こうした要因は、今後数年間の市場の成長を妨げる可能性があります。
バッテリー容量の見通し
バッテリー容量によって、市場は20Vまでと20V~30Vに区分されます。20V~30Vのセグメントは、2022年の市場で最大の収益シェアを占めました。20V~30Vの電圧範囲は、ロボット芝刈り機に使用されるリチウムイオンバッテリーに関連することが多いです。リチウムイオンバッテリー技術の進歩は、ロボット芝刈り機の効率と性能の向上に役立っています。これらのバッテリーは、出力とエネルギー効率のバランスがとれています。これらの要因は、このセグメントにおける需要の増加につながります。
最終用途の展望
最終用途に基づき、市場は住宅用と商業用に分けられます。2022年には、商業用セグメントが市場で大きな収益シェアを占めています。造園会社、ゴルフ場、不動産管理会社などの商業団体は、その効率性と時間節約能力のために、ロボット芝刈り機をますます利用するようになっています。ロボット芝刈り機は自律的に広い面積をカバーすることができるため、手作業を必要とせず、一貫して手入れの行き届いた芝生を保つことができます。ロボット芝刈り機の効率性により、商業ユーザーは作業を最適化し、人的資源をより専門的な作業に割り当てることができます。その結果、この分野は今後数年間で需要が増加すると思われます。
流通チャネルの展望
流通チャネル別に見ると、市場はオフラインとオンラインに二分されます。オフライン・セグメントは2022年の市場で最大の売上シェアを記録しました。オフライン店舗は、消費者がロボット芝刈り機を直接体験し、触れ合うことができる物理的な空間を提供します。製品が実際に動いているのを見たり、特徴を理解したり、知識豊富なスタッフからデモンストレーションを受けたりすることは、より多くの情報に基づいた購入決定に貢献します。比較的高価値でテクノロジー主導の製品に投資する消費者にとって、このような触覚体験はしばしば極めて重要です。こうした要因が、このセグメントの今後の拡大に寄与すると思われます。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAに区分されます。2022年には、欧州セグメントが市場で最も高い収益シェアを獲得しました。欧州の消費者は新技術をいち早く採用することが多く、同地域ではロボット芝刈り機の認知度が高まっています。この技術は、手入れの行き届いた芝生を維持することが一般的である欧州のライフスタイルに合致しています。欧州諸国は一般的に、可処分所得が比較的高いです。ロボット芝刈り機は高級品と考えられており、可処分所得の高い消費者は、このような自動化された便利なソリューションに投資する可能性が高いです。こうした側面は、このセグメントに有利な成長見通しをもたらすと思われます。
The Global Robotic Lawn Mowers Market size is expected to reach $3.3 billion by 2030, rising at a market growth of 11.4% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,427.3 thousand units, experiencing a growth of 10.8% (2019-2022).
Smart home technologies enable homeowners in the United States to remotely control and monitor various aspects of their homes. Therefore, the North America region acquired $454.2 million revenue in 2022. Robotic lawn mowers with smart integration allow users to schedule, monitor, and control mowing sessions using smartphones or other smart devices. The convenience of managing lawn care remotely aligns with the fast-paced lifestyles prevalent in the U.S. United States has seen a pervasive trend of integrating smart technologies into homes. Homeowners are increasingly adopting interconnected devices, from smart thermostats to security systems and lighting controls. Robotic lawn mowers, equipped with smart home integration features, fit seamlessly into this trend, offering a comprehensive solution for automated outdoor maintenance. Some of the factors impacting the market are growing awareness of smart technologies, rising focus on lawn maintenance and landscaping, and higher upfront cost of robotic lawn mowers.
As consumers increasingly adopt smart devices, including security systems, smart thermostats, and lighting, integrating robotic lawn mowers into residential settings aligns with the overarching home automation trend. Manufacturers design robotic lawn mowers with user-friendly interfaces, making them accessible to a wider audience. Mobile apps and voice-activated controls simplify the operation of these devices, appealing to consumers who may not have technical expertise. Additionally, Increased interest in landscaping and outdoor aesthetics has led homeowners to invest more time and effort in maintaining well-manicured lawns. It offers a hands-free solution to keep lawns consistently trimmed, contributing to overall landscaping efforts. Homeowners in suburban and residential areas often take pride in having well-maintained and aesthetically pleasing lawns. It can provide a continuous, automated lawn care routine, helping homeowners achieve and maintain the desired look for their outdoor spaces. It allows homeowners to delegate the task of mowing, reducing the need for manual labor and physical exertion in maintaining the lawn. Therefore, these aspects will pose lucrative growth prospects for the market.
However, robotic lawn mowers incorporate advanced technologies such as sensors, GPS navigation, and obstacle detection systems. These technologies contribute to the overall cost of manufacturing. The autonomy of robotic lawn mowers sets them apart from traditional mowers. The ability to operate autonomously, follow predefined mowing patterns, and navigate obstacles requires sophisticated software and hardware, contributing to higher costs. The demand for robotic lawn mowers might not be as high as for traditional mowers, affecting the economies of scale. As demand increases and technology becomes more widespread, prices may gradually decrease. These factors can hamper the growth of the market in the upcoming years.
Battery Capacity Outlook
Based on battery capacity, the market is segmented into up to 20V and 20V to 30V. The 20V to 30V segment held the largest revenue share in the market in 2022. The 20V to 30V voltage range is often associated with the lithium-ion batteries used in robotic lawn mowers. Advancements in lithium-ion battery technology have been instrumental in improving the efficiency and performance of robotic mowers. These batteries offer a favorable balance between power output and energy efficiency. These factors will lead to increased demand in the segment.
End-use Outlook
Based on end-use, the market is divided into residential and commercial. In 2022, the commercial segment witnessed a substantial revenue share in the market. Commercial entities, such as landscaping companies, golf courses, and property management firms, have increasingly turned to robotic lawn mowers for their efficiency and time-saving capabilities. These devices can autonomously cover large areas, ensuring a consistent and well-maintained lawn without manual labor. The efficiency of robotic mowers allows commercial users to optimize their operations and allocate human resources to more specialized tasks. As a result, the segment will witness increased demand in the coming years.
Distribution Channel Outlook
On the basis of distribution channel, the market is bifurcated into offline and online. The offline segment recorded the maximum revenue share in the market in 2022. Offline stores provide a physical space where consumers can experience and interact with robotic lawn mowers firsthand. Seeing the product in action, understanding its features, and receiving demonstrations from knowledgeable staff contribute to a more informed purchase decision. This tactile experience is often crucial for consumers investing in a relatively high-value and technology-driven product. These factors will contribute to the segment's expansion in future.
Regional Outlook
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired the highest revenue share in the market. European consumers are often early adopters of new technologies, and there has been a growing awareness of robotic lawn mowers in the region. The technology aligns with the European lifestyle, where maintaining well-manicured lawns is a common practice. European countries, in general, have relatively high levels of disposable income. Robotic lawn mowers are considered premium products, and consumers with higher disposable income are more likely to invest in such automated and convenient solutions. These aspects will pose lucrative growth prospects for the segment.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Deere & Company, Honda Motor Co. Ltd., Husqvarna Group, Robert Bosch GmbH., Hitachi, Ltd., The Toro Company, MTD Products, Inc. (Stanley Black & Decker, Inc.), LG Electronics, Inc. (LG Corporation), Stiga S.p.A, and Briggs & Stratton, LLC (KPS Capital Partners)
Strategies Deployed in Robotic Lawn Mowers Market
Oct-2023: Honda Motor Co. Ltd. launched Electric Autonomous Lawnmower, a robotic grass-cutting device powered by electricity, equipped with sensors and navigation technology to operate independently. The AWM is asserted to provide outstanding cutting efficiency, paired with precise location accuracy and obstacle detection, and can be operated in either manual or autonomous mode.
Jun-2023: Deere & Company came into partnership with EGO, a prominent company known for producing cordless electric outdoor power equipment, including lawnmowers, leaf blowers, and hedge trimmers. Through this partnership, EGO's battery-powered lawn care solutions would be offered to various brands and homeowners through John Deere dealers.
Mar-2023: Stiga S.p.A introduced STIGA A1500, an electric, self-propelled lawnmower known for its efficiency, ease of use, and environmentally friendly operation. STIGA A1500 is a robot mower that provides complete automatic work without the owner's interference, knowing how to navigate garden obstacles and adapting to natural variations.
Oct-2022: Husqvarna Group introduced Automower NERA, a cutting-edge robotic lawnmower, featuring advanced technology, efficient mowing capabilities, and a sleek design for automated lawn maintenance. The Husqvarna Automower NERA is available in three models, tailored for lawns ranging from 2200 m2 to 5000 m2, and users can effortlessly handle installation, define work areas, and set stay-out zones using the Husqvarna Automower Connect App.
Jan-2022: The Toro Company took over Spartan Mowers of Intimidator Group is a prominent American manufacturer of utility vehicles, including side-by-sides and electric vehicles, known for their durability and versatility. Through this acquisition, Spartan's range of products harmonizes with Toro's innovative Exmark and Toro-branded equipment, opening distinctive avenues for maximizing technology, design, procurement, and manufacturing efficiencies.
Aug-2021: Deere & Company took over Bear Flag Robotics, a company specializing in autonomous technology for farm tractors, aiming to revolutionize agriculture with self-driving equipment. Through this acquisition, combining the expertise and experience of both the companies and Deere's autonomy knowledge, coupled with Bear Flag Robotics' exceptional dealer network, would expedite the provision of solutions to farmers, effectively tackling the formidable task of nourishing a growing global population.
Mar-2021: The Toro Company acquired Left Hand Robotics, Inc., a company specializing in the development of autonomous robotic solutions, notably the SnowBot Pro, designed for snow clearing and other outdoor tasks. Through this acquisition, the Toro Company's strategy would be enhanced in next-generation technologies, encompassing alternative power, smart-connected, and autonomous products.
Feb-2019: Husqvarna Group introduced Automower® 435X AWD, a state-of-the-art robotic lawnmower by Husqvarna, offering all-wheel drive capability and smart technology for efficient and autonomous lawn maintenance. Automower® 435X AWD is crafted to handle challenging terrains and slopes up to 70%, seamlessly integrates with Amazon Alexa, Google Home, and offers an open API for smart home connectivity.
Market Segments covered in the Report:
By Battery Capacity (Volume, Thousand Units, USD billion, 2019-2030)
By End-use (Volume, Thousand Units, USD billion, 2019-2030)
By Distribution Channel (Volume, Thousand Units, USD billion, 2019-2030)
By Geography (Volume, Thousand Units, USD billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research